Bombard w/snailmail: Oprah, Montel, The View, morning TV shows, etc.
If increased PR will not only help victims, but also increase stock value, REPEATED hard-copy snailmail is the way to go. Email is too easily and readily deleted, and phonecalls, if answered, forgotten.
Of course, appropriate on-line health/med sites could go viral and accelerate awareness, but even there snailmail followups could be helpful.
Also, appropriate newspaper and radio etc outlets, but perhaps concentrating on a few particularly pertinent outlets, e.g. Oprah, Montel, The View, may have a maximum and timely effect.
Currently out of town, but will try to dig out and post target addresses as time allows. Meanwhile, if anyone has snailmail address of these types of potential targets/ outlets, thanks in advance for posting them. If there are alternate addresses, it may be prudent to send duplicates.
Again, it would appear that repetition is key, from as many people citing as many testimonials as possible.