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I know I shouldn't answer for J-R but I think that is what he means. "Where are all the people from those days" basically.
If you ask me... They are scoffing at the NA talk. How many times can it be said "soon" and have people believe it?!? Its like the "crying wolf" story. After awhile no one is going to listen anymore and I think that is where we are now. And it doesn't help being a pinky, thats the first red flag but one we can't help at the moment.
Hell yes!! Just think where this would be right now if that was happening to raise the capital needed instead of what is going on now! Holy cow Eric!!!!
"The world is much bigger than the few hundreds posters reading this IHUB thread."
The world won't come to WNBD, WNBD needs to go to the world. Get that IR on the job and make things happen!!
"could someone fill me in on whats goin on here."
Alot of us are wondering that same thing!
521 as of last night. Post #73707
Freaking boards marks are dropping like mad!! Emotions control the market and it seems we now where the emotions are heading here.
Soon.... Atleast that is what we are told. LOL
I would have concidered military news a "home run" over a National account any day. What ever happened to the hubbub of post #68591 ???
Sad but true TAKI!! I can still remember the "by Christmas" chatter being around .15-.20. Didn't quite make it.......
Day dreams and wishful thinking are great, but that doesn't mean its going to come true.
Or... Hope in one hand and spit in the other.
I think after as long as many of us have held and supported this sucker, we have all the right in the world to rant with out guilt. Many of us have also spent a good amount of money buying the product to give out and spent time approaching retailers and more!
I sometimes sit here and think when reading these posts about videos of groupies screaming and fainting over their favorite rock star and get a little embarrassed that I was one of those for so long. We have spoke of this stock to friends and family in high regards to the honesty and genuineness of Eric and this is what we get in return, diluted to these lows??
Hell TAKI, that isn't a secret! LOL Everyone can see where the PPS is and what it has done over the past year. Truly makes no sense at all. Any buisness that has been expaned like this one and isn't moving up sure makes one wonder.
Why wouldn't A CEO want he's company to grow its stock value to gain Capital faster then do what seems to be going on now? I hate to be negative, but things just are adding up here anymore. To many excuses this past year let alone these past few months. How many other CEO's would get this many "passes" on the street?
We got some really nice written memo's and quality time on this board for the past year to speculate and be proven wrong time and time again. We got to defend the stock, argue with naysayers, and have posts removed. Lost sleep, painted at the end of the day, and hoped for tomorrow, next week and/or next month. What more can we ask for in a company/investment? Hell, lets all just sing Kumbaya.
I went back and read alot of April 08' posts. Seems we are talking about basically the same damn things only instead of Home Depot, its now Lowes. How can this be when so many things have happened in the past year!? Theres a reason for everything and we aren't being let in on the secret.
I see the boards marks are up, people must like the drama. LOL
While watching TV tonight I seen a commercial for a popular spray cleaner. Its highlighted use was none other then red wine stains. I just hung my head.
Maybe if they have an infux of inquiries from us they will take notice....????
http://www.investorawarenessindex.com/contact_us.php?c=WNBD&subject=request+a+company+be+scored
Yes sir, thats exactly why I posted it. It has WNBD written all over it. ;)
Oh!! And also because I'm selfish. LOL
"There are about 8,000 stocks trading on Wall Street. Two-thirds are small, undiscovered companies with a market capitalization of $5 million or less. Many have no analysts whatsoever covering them. They aren't featured in Barron's, The Wall Street Journal and Financial Times. And you never hear about them in the nightly news. Yet over the past 100 years, small-cap stocks have outpaced the "popular" blue chip stocks by a considerable amount.A watershed study published by Ibbotson Associates in 1996 showed that over time, small-cap stocks turned a mere $1,000 investment into $3.96 million. In that same time, large-cap stocks turned that same $1,000 into $1.76 -- 66% less than their small-cap counterparts."
“Without broad awareness for a stock, even the best performing companies can be undervalued. said Paul Marino, President, Investor Awareness Index, Inc. The highest scoring companies in the Index have clearly demonstrated a commitment to ensuring that the investment community is well aware of their financial performance and opportunities for future growth.” and generally bodes well for stock performance."
Does this sound familiar??
"Stock promotion has been around for decades and when done for the right reasons, can provide potential investors with an opportunity to get in on the ground floor of an up and coming company. Unfortunately, like all good things, there are just enough bad seeds out there to give the whole investor awareness industry a bad name. Far too many investors have been caught in a game of pump and dump. Perhaps a look from the investor awareness side of things will help you avoid being caught.
Why do companies hire investor awareness firms?
Many small businesses are great at what they do. Many have found their own niche and continue to build their company. The problem is, they have difficulties getting the word out about their success story. As such, with no new investors, the share price remain stagnant, and long time insiders are unable to either raise money to finance growth, or to cash out some of their hard earned equity.
An investor awareness firm can help publicly traded companies get the story out to newsletter subscribers. With the facts in hand, these subscribers may decide to turn into investors. The more investors out there, the more opportunity for everyone to make money."
Goggle this and get the whole article, "Investor Awareness Campaigns: A Look at the Other Side"
The link didn't work for some reason.
Sad thing is now, with the way things are going, how many will have the confidence in holding longer? Confidence isn't exactly at a high point right now and many of us have seen great PR's come and go which doesn't help in the confidence building that is needed. WE now what we have, outsiders don't but they have the chart to look at and its not very encouraging at this point. The one question that is always asked "why hasn't this done any better with all thats going on?"
Whats the point of investing in a company that doesn't improve on it PPS when its been growing time and time again? If wanting to make money on an investment is selfish...then I guess I am. When most of us "selfish" people started here with WNBD, the company had very few retailers. Now looking back over this past year the company has expanded in a big way. What has the PPS done in the past 6 months? What has the IGA news done for us this week? Chances are the Lowes PR will have the same effect, sorry to say.
You think I and many others haven't been talking about WNBD!? I to have a few friends with nice accounts that invest. They have watched and asked how WNBD is doing. I tell them, they ask about PPS and thats the end of the conversation. Until that changes we stay stagnant. Good for people who aren't done "loading the truck and trailer yet", not good for people who have been loaded, speculating and anticipating. You can't "cry wolf" to many times before people won't listen anymore.
I can't help but think that someone that doesn't want to promote a product may feel that their product isn't up to "snuff". If you have something that is going to change the world so to speak, why not shout it from the hill tops?? It obvious people are not aware of WNBD. Its got how many thousands of other tickers to compete with? Until we start making some noise we are just another pinky gamble. Some have said it them selves just today that this is a unique company in pink land ran by a competant CEO. Well, so far (14+ months for me) that isn't enough.
One other thing about these promotion doubts. How long have people known about a new car being produced before it hits the lots? Or how about a movie being made? They promote way in advance to get interest going so it isn't dead in the water when they hit the market. That is why there IS promotions.
The key word is SPECULATIVE. That is what alot of people do to get in at lower PPS instead of buying the top. Attract people now before a potential run up. Ofcourse there is people who are not gamblers/speculative and they are the ones chasing.
From post 71531
"We are stuck here with basicaly the same people. Day in and out we see buys go through and a few minutes later a resident poster says that that was his buy. Doesn't give much hope when its someone that has been posting for months/years. We need new blood in a bad way."
Yes and there is only so many here. How long before that dries up?
TV/ radio advertising is promoting the product to the consumers. Promoting the stock to investors is prompting to company value through PPS. Average Joe/Jane consumer are not going to buy the stock because it is a great product. Investors that buy the product might and how many are there? I bet a small % and that is a drop in the bucket. I don't see Lowes adding a sustained PPS increase that will last more then like what we have seen already. Specially in these tough economic times. Money is tight and that extra $$$ will not be going to the gambling fun money account. Just because WE see it, doesn't mean others on the "outside" do.
Up to this point everything has been pretty much temporary.
True Lowes hasn't been mentioned yet. But why not get a bigger bang for the buck and get eyes looking at us before it is/should be announced. But like Soapy said we here on Ihub have no say in making the difference, Eric is the CEO, we can only hope. And that word "hope" doesn't have the meaning it did just a few months ago. (political jab)
Yes, and when that transition is over what happens? That would be a great week or so then right back to flat days. WNBD won't succeed from chat boards alone, we need deeper pockets.
I can see the others point in not wanting a spike and then proceeded by a huge pull back. But if WNBD continues with all the great things that we are expecting I don't see that happening. Of course we will get short term buyers looking to make a quick buck, but we will also find people who see the future value like the majority of us. Nothing wrong with attracting attention to ourselves as long as Eric keeps producing. OR we can just sit here and hope like we have for a few more months. In this economy you have to fight for recognition, even the big boys turn up the heat in times like this.
No offense Capt. But this is exactly what we are talking about. 50-100k is nothing to sneeze at, but when was the last time you spit in a pond and made it run over its dam? That is what your buy will do, nothing. That is why this stock needs to get "new blood". Ihubers for the most part are the short timers that hit and run. We need INVESTORS with deep pockets, these are the people that will see the value in WNBD especially with the PR's we are starting to get.
I agree with the promotion talk. We are stuck here with basicaly the same people. Day in and out we see buys go through and a few minutes later a resident poster says that that was his buy. Doesn't give much hope when its someone that has been posting for months/years. We need new blood in a bad way.
Our ticker symbol may be on the bottles and such but the average Joe/Jane doesn't have the foggiest notion what it means and you can't just walk into your investors office and buy a pink. I have told quite a few friends and family members that have tried and their broker said "no way, its a pink". These people have no idea how to go about trading on their own and won't with out someone holding their hand for the most part. Just because we do it doesn't mean the average person can or will. We need to look outside of our little world here and think of what it was like when we first started. And we REALLY need to get some big guns looking at us or this is how its gonna be for some time to come.
We have been set up and knocked down to many times. I don't think people are taking this serious on the local forums. We all wait for that next week and it gets here just to stay flat or drop. Who wants to buy into that??
Extra is right. Its obvious she had WNBD pegged from the beginning. Eric is playing us for chumps and making big money as is the shorters. That "Captain Morgan" pose was to much for me. (rolling eys....really)
You tell'em girl. This stock stinks! The CEO is a con artist!
tick tick tick...pfft
You'd think Eric was related to Obama! LOL The Messiah
Happy Birthday everyone in the coming months, maybe the tooth fairy will bring our back pay. Heehee
Your not alone. Things have been hashed and rehashed month after month. Only so many times we can say "next week/month is gonna be great" before it means nothing. No one can deny Eric is getting into more and more locations, but investors need to see something substantial, not more talk/memo's from Eric. I'm going to hold on, but my excitement has diminished.
Next week/month has come and gone many times in this past year+.
I would also like to say I'm not bashing, but damn, a person has to see some progress to keep their spirits up. This PPS has been holding nice through out all these rough times, but things are picking up a bit out there and this is no slouch stock. Eric needs to make things happen.
Why does it say this under the ad?
"This article first appeared in the June 2003 issue of GoBoating Magazine. All or parts of the information contained in this article might be outdated"
No news is good news!!! Wooo hooo Thank You Eric
WNBD News- Cleaning never stops in troubled times :)
BARRIE, ON, Mar 05, 2009 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) announces
commencement of formal marketing of its domestic KIND Laundry Detergent and KIND
Fabric Softener to U.S. drycleaners for sale to consumers as a retail item
within U.S. drycleaner operations. This is being done in association with the
Drycleaning & Laundry Institute's Fabricare publication to the trade. It is a
result of Winning Brands' earlier testing in Canada to determine consumer
satisfaction with KIND Laundry Products at home and the feasibility of utilizing
the drycleaner store environment as a point of sale. Commencing immediately,
U.S. drycleaners who are members of the Drycleaning & Laundry Institute will
receive regular information about how to add this new source of revenue to their
operations. The launch poster image is attached.
The development is significant for Winning Brands because it provides an
additional reason for drycleaners in the USA to work with the company. While it
is already known that Winning Brands is the manufacturer of SMART Wet Cleaning
Solutions, those solutions are not suitable for the drycleaners who are still
using traditional systems for their drycleaning -- which is still the majority.
It is the policy of Winning Brands to respect the technology choices made by
individual operators and find ways to be relevant to their needs across the
industry regardless of individual operators' technology platform. A universal
feature of all retail drycleaning operations is that they have a lobby for
customer interface and payment. It is in this lobby that KIND will now be
available at participating U.S. drycleaners. Winning Brands CEO Eric Lehner puts
the development into context -- "It is estimated that there are more than 30,000
drycleaner locations to which it is suitable to offer revenue enhancing retail
products. Consumers spend millions on domestic laundry detergent and fabric
softener in stores, leaving the drycleaner out in the cold. That doesn't make
sense because the drycleaner is the garment cleaning professional. Now the
drycleaner doesn't have to be left out of this revenue. Domestic KIND Laundry
Products are a terrific addition to the drycleaner's revenue stream. Drycleaning
customers are already more advanced in the care that they are willing to
exercise with their garments. Now, through the industry's vast distribution of
drycleaners, consumers will have the opportunity to pick-up particularly good
eco-responsible KIND laundry detergent and fabric softener for use at home when
they pick-up or drop off goods at the drycleaner or are waiting to pay for their
drycleaning. KIND products are particularly suitable to be sold in a
professional environment. The same business model is already very successful in
hair salons, amongst veterinarians and other service providers who have special
products for their customers."
In preparation for the launch, Winning Brands has manufactured and positioned a
special run of approximately 7,000 bottles each of KIND Laundry Detergent and
KIND Fabric Softener in its Buffalo, New York warehouse. This pre-positioning of
inventory for the launch will enable the company to respond promptly to
enquiries and opportunities. Lehner points out why this new arrangement is
mutually beneficial with the industry. "If the typical drycleaner sold even one
bottle per day to its existing clientele, the industry as a whole would be
diverting an additional $100,000 per day of consumer purchases toward the
drycleaning industry from more typical channels of distribution where domestic
laundry detergent is sold. This figure is based on a 40% profit margin for a
bottle sold at $7.99 each. It's refreshing to be able to offer the industry a
simple and positive enhancement to its gross receipts at a time when the
industry is reeling from a perfect storm of challenges," remarks Lehner. KIND
Laundry Detergent is highly concentrated in order to provide up to 32 loads in
the convenient 32 oz bottle. At $0.25 per load for domestic use, KIND is neither
the most expensive in its category nor the least. It is Winning Brands' policy
to be highly competitive within the premium end of the market.
Production of KIND Laundry Products takes place at the Grand Rapids, Michigan
facilities of Surefil, LLC and in the St. Catharines, Ontario facilities of
Niagara Mist Marketing Ltd. subsidiary of Winning Brands Corporation. Winning
Brands' production unit has recently qualified for listing with the U.S.
Government Central Contractor Registration service and now holds a spot in the
U.S. Army & Air Force Exchange Service system. KIND is amongst the company's
offerings in this channel as well. Winning Brands products are suitable for use
by individual consumers, industry or government. Winning Brands' mission is to
replace hazardous chemicals in widespread use with safer alternatives. Winning
Brands also manufactures other emerging alternative cleaners such as Winning
Colours Stain Remover, CLEAN1, and SMART Wet Cleaning Solutions.
WNBD News - People still clean in these bad times. ;)
BARRIE, ON, Mar 05, 2009 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) announces
commencement of formal marketing of its domestic KIND Laundry Detergent and KIND
Fabric Softener to U.S. drycleaners for sale to consumers as a retail item
within U.S. drycleaner operations. This is being done in association with the
Drycleaning & Laundry Institute's Fabricare publication to the trade. It is a
result of Winning Brands' earlier testing in Canada to determine consumer
satisfaction with KIND Laundry Products at home and the feasibility of utilizing
the drycleaner store environment as a point of sale. Commencing immediately,
U.S. drycleaners who are members of the Drycleaning & Laundry Institute will
receive regular information about how to add this new source of revenue to their
operations. The launch poster image is attached.
The development is significant for Winning Brands because it provides an
additional reason for drycleaners in the USA to work with the company. While it
is already known that Winning Brands is the manufacturer of SMART Wet Cleaning
Solutions, those solutions are not suitable for the drycleaners who are still
using traditional systems for their drycleaning -- which is still the majority.
It is the policy of Winning Brands to respect the technology choices made by
individual operators and find ways to be relevant to their needs across the
industry regardless of individual operators' technology platform. A universal
feature of all retail drycleaning operations is that they have a lobby for
customer interface and payment. It is in this lobby that KIND will now be
available at participating U.S. drycleaners. Winning Brands CEO Eric Lehner puts
the development into context -- "It is estimated that there are more than 30,000
drycleaner locations to which it is suitable to offer revenue enhancing retail
products. Consumers spend millions on domestic laundry detergent and fabric
softener in stores, leaving the drycleaner out in the cold. That doesn't make
sense because the drycleaner is the garment cleaning professional. Now the
drycleaner doesn't have to be left out of this revenue. Domestic KIND Laundry
Products are a terrific addition to the drycleaner's revenue stream. Drycleaning
customers are already more advanced in the care that they are willing to
exercise with their garments. Now, through the industry's vast distribution of
drycleaners, consumers will have the opportunity to pick-up particularly good
eco-responsible KIND laundry detergent and fabric softener for use at home when
they pick-up or drop off goods at the drycleaner or are waiting to pay for their
drycleaning. KIND products are particularly suitable to be sold in a
professional environment. The same business model is already very successful in
hair salons, amongst veterinarians and other service providers who have special
products for their customers."
In preparation for the launch, Winning Brands has manufactured and positioned a
special run of approximately 7,000 bottles each of KIND Laundry Detergent and
KIND Fabric Softener in its Buffalo, New York warehouse. This pre-positioning of
inventory for the launch will enable the company to respond promptly to
enquiries and opportunities. Lehner points out why this new arrangement is
mutually beneficial with the industry. "If the typical drycleaner sold even one
bottle per day to its existing clientele, the industry as a whole would be
diverting an additional $100,000 per day of consumer purchases toward the
drycleaning industry from more typical channels of distribution where domestic
laundry detergent is sold. This figure is based on a 40% profit margin for a
bottle sold at $7.99 each. It's refreshing to be able to offer the industry a
simple and positive enhancement to its gross receipts at a time when the
industry is reeling from a perfect storm of challenges," remarks Lehner. KIND
Laundry Detergent is highly concentrated in order to provide up to 32 loads in
the convenient 32 oz bottle. At $0.25 per load for domestic use, KIND is neither
the most expensive in its category nor the least. It is Winning Brands' policy
to be highly competitive within the premium end of the market.
Production of KIND Laundry Products takes place at the Grand Rapids, Michigan
facilities of Surefil, LLC and in the St. Catharines, Ontario facilities of
Niagara Mist Marketing Ltd. subsidiary of Winning Brands Corporation. Winning
Brands' production unit has recently qualified for listing with the U.S.
Government Central Contractor Registration service and now holds a spot in the
U.S. Army & Air Force Exchange Service system. KIND is amongst the company's
offerings in this channel as well. Winning Brands products are suitable for use
by individual consumers, industry or government. Winning Brands' mission is to
replace hazardous chemicals in widespread use with safer alternatives. Winning
Brands also manufactures other emerging alternative cleaners such as Winning
Colours Stain Remover, CLEAN1, and SMART Wet Cleaning Solutions.
WNBD news -
BARRIE, ON, Mar 05, 2009 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) announces
commencement of formal marketing of its domestic KIND Laundry Detergent and KIND
Fabric Softener to U.S. drycleaners for sale to consumers as a retail item
within U.S. drycleaner operations. This is being done in association with the
Drycleaning & Laundry Institute's Fabricare publication to the trade. It is a
result of Winning Brands' earlier testing in Canada to determine consumer
satisfaction with KIND Laundry Products at home and the feasibility of utilizing
the drycleaner store environment as a point of sale. Commencing immediately,
U.S. drycleaners who are members of the Drycleaning & Laundry Institute will
receive regular information about how to add this new source of revenue to their
operations. The launch poster image is attached.
The development is significant for Winning Brands because it provides an
additional reason for drycleaners in the USA to work with the company. While it
is already known that Winning Brands is the manufacturer of SMART Wet Cleaning
Solutions, those solutions are not suitable for the drycleaners who are still
using traditional systems for their drycleaning -- which is still the majority.
It is the policy of Winning Brands to respect the technology choices made by
individual operators and find ways to be relevant to their needs across the
industry regardless of individual operators' technology platform. A universal
feature of all retail drycleaning operations is that they have a lobby for
customer interface and payment. It is in this lobby that KIND will now be
available at participating U.S. drycleaners. Winning Brands CEO Eric Lehner puts
the development into context -- "It is estimated that there are more than 30,000
drycleaner locations to which it is suitable to offer revenue enhancing retail
products. Consumers spend millions on domestic laundry detergent and fabric
softener in stores, leaving the drycleaner out in the cold. That doesn't make
sense because the drycleaner is the garment cleaning professional. Now the
drycleaner doesn't have to be left out of this revenue. Domestic KIND Laundry
Products are a terrific addition to the drycleaner's revenue stream. Drycleaning
customers are already more advanced in the care that they are willing to
exercise with their garments. Now, through the industry's vast distribution of
drycleaners, consumers will have the opportunity to pick-up particularly good
eco-responsible KIND laundry detergent and fabric softener for use at home when
they pick-up or drop off goods at the drycleaner or are waiting to pay for their
drycleaning. KIND products are particularly suitable to be sold in a
professional environment. The same business model is already very successful in
hair salons, amongst veterinarians and other service providers who have special
products for their customers."
In preparation for the launch, Winning Brands has manufactured and positioned a
special run of approximately 7,000 bottles each of KIND Laundry Detergent and
KIND Fabric Softener in its Buffalo, New York warehouse. This pre-positioning of
inventory for the launch will enable the company to respond promptly to
enquiries and opportunities. Lehner points out why this new arrangement is
mutually beneficial with the industry. "If the typical drycleaner sold even one
bottle per day to its existing clientele, the industry as a whole would be
diverting an additional $100,000 per day of consumer purchases toward the
drycleaning industry from more typical channels of distribution where domestic
laundry detergent is sold. This figure is based on a 40% profit margin for a
bottle sold at $7.99 each. It's refreshing to be able to offer the industry a
simple and positive enhancement to its gross receipts at a time when the
industry is reeling from a perfect storm of challenges," remarks Lehner. KIND
Laundry Detergent is highly concentrated in order to provide up to 32 loads in
the convenient 32 oz bottle. At $0.25 per load for domestic use, KIND is neither
the most expensive in its category nor the least. It is Winning Brands' policy
to be highly competitive within the premium end of the market.
Production of KIND Laundry Products takes place at the Grand Rapids, Michigan
facilities of Surefil, LLC and in the St. Catharines, Ontario facilities of
Niagara Mist Marketing Ltd. subsidiary of Winning Brands Corporation. Winning
Brands' production unit has recently qualified for listing with the U.S.
Government Central Contractor Registration service and now holds a spot in the
U.S. Army & Air Force Exchange Service system. KIND is amongst the company's
offerings in this channel as well. Winning Brands products are suitable for use
by individual consumers, industry or government. Winning Brands' mission is to
replace hazardous chemicals in widespread use with safer alternatives. Winning
Brands also manufactures other emerging alternative cleaners such as Winning
Colours Stain Remover, CLEAN1, and SMART Wet Cleaning Solutions.
WNBD News---
BARRIE, ON, Mar 05, 2009 (MARKET WIRE via COMTEX) -- Winning Brands Corporation
(PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) announces
commencement of formal marketing of its domestic KIND Laundry Detergent and KIND
Fabric Softener to U.S. drycleaners for sale to consumers as a retail item
within U.S. drycleaner operations. This is being done in association with the
Drycleaning & Laundry Institute's Fabricare publication to the trade. It is a
result of Winning Brands' earlier testing in Canada to determine consumer
satisfaction with KIND Laundry Products at home and the feasibility of utilizing
the drycleaner store environment as a point of sale. Commencing immediately,
U.S. drycleaners who are members of the Drycleaning & Laundry Institute will
receive regular information about how to add this new source of revenue to their
operations. The launch poster image is attached.
The development is significant for Winning Brands because it provides an
additional reason for drycleaners in the USA to work with the company. While it
is already known that Winning Brands is the manufacturer of SMART Wet Cleaning
Solutions, those solutions are not suitable for the drycleaners who are still
using traditional systems for their drycleaning -- which is still the majority.
It is the policy of Winning Brands to respect the technology choices made by
individual operators and find ways to be relevant to their needs across the
industry regardless of individual operators' technology platform. A universal
feature of all retail drycleaning operations is that they have a lobby for
customer interface and payment. It is in this lobby that KIND will now be
available at participating U.S. drycleaners. Winning Brands CEO Eric Lehner puts
the development into context -- "It is estimated that there are more than 30,000
drycleaner locations to which it is suitable to offer revenue enhancing retail
products. Consumers spend millions on domestic laundry detergent and fabric
softener in stores, leaving the drycleaner out in the cold. That doesn't make
sense because the drycleaner is the garment cleaning professional. Now the
drycleaner doesn't have to be left out of this revenue. Domestic KIND Laundry
Products are a terrific addition to the drycleaner's revenue stream. Drycleaning
customers are already more advanced in the care that they are willing to
exercise with their garments. Now, through the industry's vast distribution of
drycleaners, consumers will have the opportunity to pick-up particularly good
eco-responsible KIND laundry detergent and fabric softener for use at home when
they pick-up or drop off goods at the drycleaner or are waiting to pay for their
drycleaning. KIND products are particularly suitable to be sold in a
professional environment. The same business model is already very successful in
hair salons, amongst veterinarians and other service providers who have special
products for their customers."
In preparation for the launch, Winning Brands has manufactured and positioned a
special run of approximately 7,000 bottles each of KIND Laundry Detergent and
KIND Fabric Softener in its Buffalo, New York warehouse. This pre-positioning of
inventory for the launch will enable the company to respond promptly to
enquiries and opportunities. Lehner points out why this new arrangement is
mutually beneficial with the industry. "If the typical drycleaner sold even one
bottle per day to its existing clientele, the industry as a whole would be
diverting an additional $100,000 per day of consumer purchases toward the
drycleaning industry from more typical channels of distribution where domestic
laundry detergent is sold. This figure is based on a 40% profit margin for a
bottle sold at $7.99 each. It's refreshing to be able to offer the industry a
simple and positive enhancement to its gross receipts at a time when the
industry is reeling from a perfect storm of challenges," remarks Lehner. KIND
Laundry Detergent is highly concentrated in order to provide up to 32 loads in
the convenient 32 oz bottle. At $0.25 per load for domestic use, KIND is neither
the most expensive in its category nor the least. It is Winning Brands' policy
to be highly competitive within the premium end of the market.
Production of KIND Laundry Products takes place at the Grand Rapids, Michigan
facilities of Surefil, LLC and in the St. Catharines, Ontario facilities of
Niagara Mist Marketing Ltd. subsidiary of Winning Brands Corporation. Winning
Brands' production unit has recently qualified for listing with the U.S.
Government Central Contractor Registration service and now holds a spot in the
U.S. Army & Air Force Exchange Service system. KIND is amongst the company's
offerings in this channel as well. Winning Brands products are suitable for use
by individual consumers, industry or government. Winning Brands' mission is to
replace hazardous chemicals in widespread use with safer alternatives. Winning
Brands also manufactures other emerging alternative cleaners such as Winning
Colours Stain Remover, CLEAN1, and SMART Wet Cleaning Solutions.
Who says money can't make ya happy!? LMAO!!!!