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We're comparing Apple in the sense that it had been sitting stagnant for many years...any chartist would have said, "This isn't worth investing in...it's never going to go anywhere!"
And then suddenly it took off like a rocket. It's had a few hiccups, but nobody has ever had the opportunity to jump in at those super low prices since.
We're not necessarily saying EVTI will be the next Apple...that's pretty far-fetched. It'd be awesome...but I think most of us would be ecstatic to see it just get up to where it was a year or so ago.
You seemed to miss the $7.75 million equity line...which will be used to pay off that debt here in the very near future (they are working on getting that all ironed out as we speak according to one of their most recent PR's). At which point, EVTI will come out as a debt free company and with a successful product launch, will begin generating revenue and hopefully won't need to tap that equity line any longer. If the revenues and partnerships, etc are as good as I'm hoping, they can also begin buying back some of those diluted shares to bring even more value back to the PPS.
Yeah I bet all those folks who dumped a bunch of money into Apple during the 90's and early 2000's are really glad they paid attention to the charts.
You can't deny the potential here
Open that chart image in a graphic editing program. Go to your Effects menu, click Mirror.
Then imagine if that's what the chart looks like after you take a chance and buy in near the 52 week low and their new CEO (who has a VERY impressive resume, might I add) gets the company turned back in the right direction.
I just helped knock a few out...tried playing with a promo site earlier today with $100. Lost $17 on a POS pick...so my consolation prize was to buy more EVTI with the remaining $83. LOL
Well that sucked.
Figured I'd see how well EpicStockPicks could make me money if I jumped in right at opening bell and immediately set it to sell at my target price.
Glad I only was playing with $100...only lost $17 before I bailed out...good luck all!
Charts in favor of a run or not, just look at the mad potential this company has!
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=117897604
I'm hoping! They need to get stuff out before Black Friday so people can review it/hype it up prior...of course if it's just an app launch and their cameras/hardware aren't quite ready I guess Black Friday isn't such a crucial date.
Hence why they brought Jason Harvey in as CEO...
I'm not concerned. When their new products are released, it'll be headed due north.
I will become concerned if the product release gets "delayed".
That will be the big warning sign that folks are getting played. Until then, it's the calm before the storm.
...and as a stormchaser, I'm getting excited.
I don't think it made a bit of difference one way or another.. potential shareholders have lost confidence and are waiting to see a product release IMO. We will continue this trend until then.
I still stand by my last analysis. Things are going to be stagnant through the rest of this month, and possibly next month. I see this picking up steam and taking off come December.
They are soon to have a publicly available product, they will be debt free sometime next year provided they don't work out any new financing deals, and they have tapped into their first revenue stream, hopefully with many more to follow. It takes time and patience but if you don't have it, that's cool. I do.
Unless you got in at a discounted rate, you're sitting at a loss right now. Sit on it, go on a little vacation with the money you didn't spend here and I think you'll be happy when you return. lol
That is pretty ironic though....
It would be wise...get the word of mouth going in time for Black Friday and the Christmas shopping frenzy.
Can't argue with Bill Nye lol
Don't you find it rather contradictory that something that has been "proven" doesn't need to be proven?
We must define the word "proven" very very differently as I have seen zero proof .
I'll give you that there is evidence but my post last night also offers plenty of evidence to the contrary.
Precisely!
FFFC may not be of much benefit to EVTI themselves, but through this partnership they're tapping into a fast-growing market and you're exactly right. They need active users. Active users not only play a role in determining a buyout value (or if it's even worthwhile), but product success is also dependent on them.
You can have the best product in the world, but if only 10,000 people purchase it, your product is essentially worthless in the long term.
I'll guess we close around .0011 or .0012...seems the past few weeks we stay steady or just slightly down all week and then we close green on Fridays.
Too bad it wasn't the other way around.
Thanks...I try to keep a realistic idea of what to expect. I'd love to tell everyone this company will sell in a few months for $5 Billion, buuuuuut that's just wishful thinking. LOL
I think there's too many variables in play at the moment.
I'd LOVE to see pennies or even a dime but it depends on:
1.) Do they roll the product out well before Thanksgiving or shoot for a December launch? Is it advertised heavily? Is it successful right off the bat or will they have a lot of minor bugs to fix with it hitting numerous types of devices and versions of OS'? Worse yet, do they delay a launch due to unforeseen bugs that they come across? That will hurt as shareholder confidence is already low.
2.) Do they have more partnerships or deals with branded product solutions secured. The more they have, the more revenue streams they're tapped into.
3.) Have they begun showing convertible debt being eliminated? Are they beginning to show actual revenues? Not sure when the next 10-q will be released but that will be a big player assuming their new partnership is bringing in revenue by then. It may be 2016 before that happens.
If all of the above goes favorably, I think we could at least see pennies. If there is a product delay, I think we'll continue right where we've been.
Why EVTI?
Here’s a breakdown of all the potential Eventure Interactive currently has based on their most recent SEC filings, press releases, and a little internet stalking. If you’re looking for exaggerated valuations or falsified hype, this isn’t the post for you. This article is intended to stick to verifiable information with supporting opinions tossed into the mix.
Like all good stocks, investors are going to get involved based on future potential and not past performance. With that being said, the information you are about to read is still forward-looking information and is NOT a guarantee. It is solely my opinion based on my analysis and while the potential is most certainly there, it is possible that I could be completely wrong. Invest your money wisely and good luck!
So why EVTI?
1.) EVTI has been awarded two patents with the potential for widespread use among technology companies due to their methodologies of securing mobile devices on ad hoc networks. Not only does this have the ability to increase the company's overall value, but licensing agreements to use this technology can also be potential revenue generators.
To quote a prior analysis of mine:
EVTI didn't patent the technology or devices used in creating ad hoc networks, but the methodology used in securing devices on those networks. In other words, it doesn't matter if the users are using wi-fi, bluetooth, or some new technology yet to be invented, or what specific devices they are connected to the network with...as long as they are using that particular methodology to secure them, they are utilizing EVTI's patents.
The second patent appears to be more specific methodologies that build upon the methodologies used in the first patent.
In my opinion, these patents may not just be desirable to Facebook, Google, or other social media companies, but may also catch the eye of specific device manufacturers who want to utilize the methodologies of securing their devices when used together to share files say at a party or in school, etc. This could attract Apple (for their iphones, ipads, or ipods) as well as Samsung, Motorola, etc. It would likely be more appealing to social networking companies, but the latter companies may also see some big benefits.
For reference:
Patent 1
Patent 2
Here's past jobs and job titles as listed on LinkedIn (in order of most recent to oldest). I also tossed in a couple recommendations that were posted by former co-workers/managers.
Head of Marketing
Prolifics
Advisor and Head of Strategy
Mobile-XL
Guy Kamgaing
"Jason is one of the sharpest minds in the digital advertising and mobile industry. He is an excellent collaborator & consistently strong performer. I have known him for over 13 years and he is brilliant at developing long-term strategy and building brands. Jason is forthright and isn’t afraid of taking an unpopular position (backed by good reasoning and data) and driving for results. Jason is good at both turning young businesses around and advancing vision onto reality – as he has done time and time again throughout his career. Most recently, I had the good fortune to work with him on the new brand strategy and marketing direction for Mobile-XL and look forward to his continued collaboration."
June 23, 2011, Guy managed Jason at Mobile-XL
Executive Director, Marketing & Strategy
AT&T Interactive
Chris Padilla
"After nearly three years working with and for him, I can confidently say there is not a more stand-up dude than Jason Harvey. His unmatched ability to blend an analytical, metrics-driven approach with creative, beyond-the-box thinking led to numerous successful initiatives including strategic marketing plans, content development, event production, and product launches. I look forward to many more years of professional and personal collaboration."
July 11, 2012, Chris reported to Jason at AT&T Interactive
Account Director / Pro-Bono Consultant
Taproot Foundation
Co-Founder
eightbox
VP of Programming Strategy & Partnership Development
ActiveVideo
Sr. Manager, Marketing Strategy & Planning
Google
Elisa Phillips
"Jason has an incredible work ethic, accomplishing to build massive communication strategies, in several markets, and execute his business plans with Google sales teams. The teams looked to him for best practices, research/market knowledge and strategic business guidance. Jason's innate leadership skills drove development of YouTube advertising in Lat Am markets and made way for hyper growth of this new media. He lead many customer driven events to evangelize and demystify the digital video space. His depth of knowledge of global markets coupled with his ability to speak multiple languages allows him to build trust and rapport quickly with executive management and colleagues.
Jason and I collaborated on a global project for the Intel Inside Co-marketing Program. He provided invaluable direction on the value proposition and supported the project from inception.
Jason is highly respected and a pleasure to work with. His attention to detail and patience when working with colleagues on complex projects is rare to find."
July 28, 2008, Elisa worked with Jason at Googlev
Group Account Director
The Vidal Partnership
Regional Sales & Marketing Director
Ford Motor Company
Jim Gwaltney
"Jason is a strong leader that develops a vision for the position he is in and relentlessly pursues and drives that vision throughout the organization. He is able to do this because of he is creative and has an innate entrepreneurial spirit. Jason was a member of the Marketing Leadership Program, leveraging his acute business acumen, inherent entrepreneurial spirit and creative marketing strategies to aggressively build various Ford Motor Company brands.
During his 7 years at Ford Motor Company, Jason positively impacted the brand image of its most coveted luxury brands like Lincoln, Land Rover, Jaguar and Volvo in the US and abroad. He was instrumental in lowing variable marketing costs for Land Rover and Jaguar while consecutively increasing revenue and consistently sought assignments that challenged is intellect. During Ford's first foray into online marketing and distribution, Jason defined the value propositions for customer online interface and lead the marketing efforts for Ford's DRIVE program.
I have supervised and worked with Jason on a number of occasions and fully recommend him as a strong marketing and business leader for companies that value strategic thinking, a healthy work ethic and over a decade of marketing competency."
August 8, 2008, Jim managed Jason at Ford Motor Company
New Business Development Manager
Microsoft Corporation
-----
All of our speculation is based around one thing in particular--the success of EVTI's products. As you can see above, Harvey's specialty is marketing & strategy. This guy CAN run the company successfully and he has one heck of a resume to back that up. There are plenty more recommendations on LinkedIn and you can visit his profile to verify that I didn't reword anything.
It seems like with standard convertible debt, the "investor" can dilute the stock basically any time they want. With this deal, it seems to me the ONLY time the "investor" gets shares of stock is when EVTI chooses to take out money from the agreed amount allowed (approx $7.75 million or thereabouts).
So it seems to me, the "investor" really can't harm the company aside from getting those shares at a discounted price. The rest of the harm is initiated by EVTI at an amount determined to be needed.
ie. EVTI needs $1.5 million to finalize development of their products and get the public release kicked off.
They file the necessary forms and sell $1.5 million worth of stock to GHS Investments at their discounted rate. GHS Investments must purchase that stock with limited exceptions as noted in the agreement.
If Harvey and EVTI's financial guy (Mike Rountree I believe?) are wise, they are only going to take what's needed. GHS Investments CANNOT take any more than what EVTI files for therefore the dilution is only the dilution necessary for EVTI's operations. If they pay off all of their convertible debt as they have stated part of this equity deal is being used for and then they begin rolling in revenue after the holidays with the sales of their newly released products, they will not owe any additional money to GHS Investments (they've already been paid in the form of stock, remember?), they can stop tapping into the equity amount they've been alotted, and they can continue operating as a debt free company. If they come anywhere close to their forecasted revenue, they can also start buying back those shares to get them out of the pool and reduce the dilution from this equity deal.
Makes more sense the more I think about it...but if I'm wrong, do please correct me as to where. With my very limited knowledge, I think they can come out way ahead on this deal...provided their product is successful.
EVERYTHING relies on the success of their product.
The investment agreement in full can be found here:
ih.advfn.com/p.php?pid=nmona&article=68626134
People don't partner with people solely because of their individual finances but more as to what it is they have to offer...if they have something to offer that can result in monetary gains, that's a good place for a partnership.
ie.
Cheech and Chong may have some form of involvement with FFFC...shareholders, financial backers, ownership interest, who knows?
They are looking for someone to design a branded app for their fans to utilize to open up a new revenue stream.
Either they specifically ask FFFC if they know of someone who would do this or in a random talk with someone affiliated with FFFC they mention they're looking for such an app. FFFC knows someone involved with EVTI or has heard of EVTI and knows their product solution may work...they see $$$ signs that could boost their company. A partnership is formed. With luck, both will benefit from the deal. How FFFC benefits is a moot point for us. They can spend all the money on fancy new cars for all I care. My concern is how EVTI benefits and how they utilize those benefits.
My guess, EVTI sees $$$ signs getting their products into the hands of Cheech & Chong's fan base. Odds are since it's a branded solution, the name EVTI will never be widely known in the pot community, but the technology will be there. Typically when somebody brands something, they remove all identifying information from the company who makes it. Just for example, I used to run message board websites (ie ihub). I could pay to remove the branding from the software I used so while my software was actually made by vBulletin, my users had no idea because that information had been legally removed. Now that's a good deal for EVTI because there's a good possibility they could be paying a licensing fee for EVERY individual app download. Can you imagine if Cheech & Chong had 10 million app downloads? That's 10,000,000 * (cost per brand-free license). Of course that's a hypothetical number based solely on their Facebook Page Likes (and it's not likely EVERY person who Likes the page will download their app).
My dude, that's revenue!
Somebody else is going to like what EVTI is offering Cheech & Chong and are going to contact them for info on who did their products so they can get something out for their fans/users too...or just track it down themselves. With a little digging, you can usually track it down pretty easily if you know someone who can break into the coding (or in this case, Google until you come across the PR's mentioning Cheech & Chong and EVTI together).
Boom...now you've got free advertising taking place...
With marijuana legalization efforts moving full steam ahead in many states, Cheech & Chong are likely to be gaining popularity as they help promote those legalization efforts. I know here in Ohio, we have a legalization amendment coming up on the ballot next month.
We'll get much more bid support once there's a product released. Chartists are hesitant. Once they realize this company is back on the upswing, they'll start to gamble more.
With a successful product rollout here soon, elimination of the CD, and this partnership agreement, we'll start seeing this heading due north...if they secure more/better partnerships, we'll get there even faster IMO.
Anyone who thinks this ship is sinking obviously does not read or understand what this company is doing.
People don't partner with people solely because of their individual finances but more as to what it is they have to offer...if they have something to offer that can result in monetary gains, that's a good place for a partnership.
ie.
Cheech and Chong may have some form of involvement with FFFC...shareholders, financial backers, ownership interest, who knows?
They are looking for someone to design a branded app for their fans to utilize to open up a new revenue stream.
Either they specifically ask FFFC if they know of someone who would do this or in a random talk with someone affiliated with FFFC they mention they're looking for such an app. FFFC knows someone involved with EVTI or has heard of EVTI and knows their product solution may work...they see $$$ signs that could boost their company. A partnership is formed. With luck, both will benefit from the deal. How FFFC benefits is a moot point for us. They can spend all the money on fancy new cars for all I care. My concern is how EVTI benefits and how they utilize those benefits.
My guess, EVTI sees $$$ signs getting their products into the hands of Cheech & Chong's fan base. Odds are since it's a branded solution, the name EVTI will never be widely known in the pot community, but the technology will be there. Typically when somebody brands something, they remove all identifying information from the company who makes it. Just for example, I used to run message board websites (ie ihub). I could pay to remove the branding from the software I used so while my software was actually made by vBulletin, my users had no idea because that information had been legally removed. Now that's a good deal for EVTI because there's a good possibility they could be paying a licensing fee for EVERY individual app download. Can you imagine if Cheech & Chong had 10 million app downloads. That's 10,000,000 * (cost per brand-free license). Of course that's a hypothetical number based solely on their Facebook Page Likes (and it's not likely EVERY person who Likes the page will download their app).
My dude, that's revenue!
Somebody else is going to like what EVTI is offering Cheech & Chong and are going to contact them for info on who did their products so they can get something out for their fans/users too...or just track it down themselves. With a little digging, you can usually track it down pretty easily if you know someone who can break into the coding (or in this case, Google until you come across the PR's mentioning Cheech & Chong and EVTI together).
Boom...now you've got free advertising taking place...
With marijuana legalization efforts moving full steam ahead in many states, Cheech & Chong are likely to be gaining popularity as they help promote those legalization efforts. I know here in Ohio, we have a legalization amendment coming up on the ballot next month.
Yes, I also know this is all forward-looking, but you can't deny it's EASILY possible for this scenario to play out and I have done my best not to make any valuation claims within this post without a disclaimer attached.
Not if our connection to them gets us involved with legit companies who pay...I do believe this is the first of many partnerships. Hopefully more legit companies will see the products and get in touch. This isn't the answer to our prayers with revenue, but it's a start.
It doesn't matter how FFFC does...they are independent companies. If their partnership gets EVTI into a market where EVTI can make money, that's all that matters. They aren't paying EVTI as far as we've been told thus far so their "scams" have zero involvement with EVTI.
It's a partnership, not a merger. I don't care if it's a partnership with Michael Vick in the pet industry. If it can bring in revenue, it's a wise move.
OS was just under 700,000,000 as of their last filing I believe. Not sure on the float.
Give me your Delorean and I'll go find out for you.
We're in this stock for its future potentional. Hence all our discussions are going to be forward looking on what the company has the potential to do.
Also keep in mind this is a PARTNERSHIP not a merger. Regardless of what market they're getting involved in, this is opening a stream of potential revenue generation. Hopefully many more will follow.
I figure if he quits, he'll update that on LinkedIn pretty quickly to get a new job lined up.
So far he's still connected with Gannon on there. I'm connected to Gannon and sent Harvey an invite to connect about an hour ago so I can follow them a bit closer.
I think Harvey just likes to sit behind the scenes...it's seemed that way since I got on board this stock.
He is listed as current CEO of Eventure Interactive on LinkedIn and I do believe his signature is on the most recent 10-Q filing as CEO.
We REALLY need a 'Like' button on here...LOL
Thanks for putting that into perspective, Jack. Makes me more comfortable with my decision to get involved with this company.
I am also "stalking" Jason Harvey's LinkedIn page...okay, not really stalking but reading his public profile. If you read his resume on there and the recommendations from his former co-workers, you'll see really quickly that the guy is not in this for a pump and dump scam company.
Here's past jobs and job titles as listed on LinkedIn (in order of most recent to oldest). I also tossed in a couple recommendations that were posted by former co-workers/managers.
Head of Marketing
Prolifics
Advisor and Head of Strategy
Mobile-XL
Guy Kamgaing
"Jason is one of the sharpest minds in the digital advertising and mobile industry. He is an excellent collaborator & consistently strong performer. I have known him for over 13 years and he is brilliant at developing long-term strategy and building brands. Jason is forthright and isn’t afraid of taking an unpopular position (backed by good reasoning and data) and driving for results. Jason is good at both turning young businesses around and advancing vision onto reality – as he has done time and time again throughout his career. Most recently, I had the good fortune to work with him on the new brand strategy and marketing direction for Mobile-XL and look forward to his continued collaboration."
June 23, 2011, Guy managed Jason at Mobile-XL
Chris Padilla
"After nearly three years working with and for him, I can confidently say there is not a more stand-up dude than Jason Harvey. His unmatched ability to blend an analytical, metrics-driven approach with creative, beyond-the-box thinking led to numerous successful initiatives including strategic marketing plans, content development, event production, and product launches. I look forward to many more years of professional and personal collaboration."
July 11, 2012, Chris reported to Jason at AT&T Interactive
Elisa Phillips
"Jason has an incredible work ethic, accomplishing to build massive communication strategies, in several markets, and execute his business plans with Google sales teams. The teams looked to him for best practices, research/market knowledge and strategic business guidance. Jason's innate leadership skills drove development of YouTube advertising in Lat Am markets and made way for hyper growth of this new media. He lead many customer driven events to evangelize and demystify the digital video space. His depth of knowledge of global markets coupled with his ability to speak multiple languages allows him to build trust and rapport quickly with executive management and colleagues.
Jason and I collaborated on a global project for the Intel Inside Co-marketing Program. He provided invaluable direction on the value proposition and supported the project from inception.
Jason is highly respected and a pleasure to work with. His attention to detail and patience when working with colleagues on complex projects is rare to find."
July 28, 2008, Elisa worked with Jason at Google
Jim Gwaltney
"Jason is a strong leader that develops a vision for the position he is in and relentlessly pursues and drives that vision throughout the organization. He is able to do this because of he is creative and has an innate entrepreneurial spirit. Jason was a member of the Marketing Leadership Program, leveraging his acute business acumen, inherent entrepreneurial spirit and creative marketing strategies to aggressively build various Ford Motor Company brands.
During his 7 years at Ford Motor Company, Jason positively impacted the brand image of its most coveted luxury brands like Lincoln, Land Rover, Jaguar and Volvo in the US and abroad. He was instrumental in lowing variable marketing costs for Land Rover and Jaguar while consecutively increasing revenue and consistently sought assignments that challenged is intellect. During Ford's first foray into online marketing and distribution, Jason defined the value propositions for customer online interface and lead the marketing efforts for Ford's DRIVE program.
I have supervised and worked with Jason on a number of occasions and fully recommend him as a strong marketing and business leader for companies that value strategic thinking, a healthy work ethic and over a decade of marketing competency."
August 8, 2008, Jim managed Jason at Ford Motor Company
EVTI will control how many and when those shares will hit. It will manage...it may take a hit when they cash in on some funding but in the end they will be debt free.
Provided they are generating revenue off their new products, they won't need to tap that equity line much.
Where do you get that they need to maintain .10 for 10 days to keep their OTCQB listing? Everything I'm seeing says $.01.
My guess, and this is purely speculation, is if they want to ensure they hit $.01 we may see a product launch around Halloween. If its as good as we're hoping, that will shoot the PPS north fast.
As I've said before...it's all dependent on a successful product. If it is, we're golden.
Keep in mind, part of Harvey's resume includes a marketing specialty. He is capable of making a product launch very successful.
Well I don't know about this weekend...I'd say we hold fairly steady until Thanksgiving-ish. If they'd put out some good news to pump the stock up a bit, we'd ride a little higher, but until we see a product, I think we're gonna stay pretty flat overall.
A large stock? Sure...if you like making 10% a year...I'd rather take a few gambles and shoot for 500% or more.
So on this new equity deal...
I've been reading and trying to understand it. It's a bit over my head, but I'm Googling as I go and trying my best to figure it out.
I'm trying to figure out why it's considered death spiral financing. I see what death spiral financing is and while it seems similar, it also seems to have slight differences.
Another thing...it seems like with standard convertible debt, the "investor" can dilute the stock basically any time they want. With this deal, it seems to me the ONLY time the "investor" gets shares of stock is when EVTI chooses to take out money from the agreed amount allowed (approx $7.75 million or thereabouts).
So it seems to me, the "investor" really can't harm the company aside from getting those shares at a discounted price. The rest of the harm is initiated by EVTI at an amount determined to be needed.
ie. EVTI needs $1.5 million to finalize development of their products and get the public release kicked off.
They file the necessary forms and sell $1.5 million worth of stock to GHS Investments at their discounted rate. GHS Investments must purchase that stock with limited exceptions as noted in the agreement.
If Harvey and EVTI's financial guy (Mike Rountree I believe?) are wise, they are only going to take what's needed. GHS Investments CANNOT take any more than what EVTI files for therefore the dilution is only the dilution necessary for EVTI's operations. If they pay off all of their convertible debt as they have stated part of this equity deal is being used for and then they begin rolling in revenue after the holidays with the sales of their newly released products, they will not owe any additional money to GHS Investments (they've already been paid in the form of stock, remember), they can stop tapping into the equity amount they've been alotted, and they can continue operating as a debt free company. If they come anywhere close to their forecasted revenue, they can also start buying back those shares to get them out of the pool and reduce the dilution from this equity deal.
Makes more sense the more I think about it...but if I'm wrong, do please correct me as to where. With my very limited knowledge, I think they can come out way ahead on this deal...provided their product is successful.
EVERYTHING relies on the success of their product.
The investment agreement in full can be found here:
http://ih.advfn.com/p.php?pid=nmona&article=68626134
Edit: Sorry OnTheJuice...meant to post this as a new message not as a reply. I apparently edited my intended reply to you. LOL
It's smart if you know it's got a few more spikes to make before it heads north...
Of course as soon as I decide to try it, it'll keep going north and I'll lose my ass. Hence why I bought in 250,000 shares as low as I was able to get in at the time I had the spare cash and now I'm just gonna sit on it. All or nothing here...
It'd just end up in a slot machine eventually anyway. I like the odds better here.
With Harvey's resume, as long as he's CEO of the company I think we'll see things following their road map. I don't believe he'd risk his reputation in the technology world at the helm of a scam company. If Harvey walks, I walk.
Products are slated for public release during the holidays...hopefully around Thanksgiving if they want to generate good Christmas revenue.
If you have a ton in it, I can't blame you for bailing before you start losing but I'd keep at least some in long in case you're wrong so you can still be rewarded well. You may kick yourself otherwise.