Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Adaptive Medias to Present at 2015 Aegis Growth Conference
IRVINE, Calif., Sept. 30, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced that it will be presenting at the 2015 Aegis Growth Conference, to be held October 7-9 at the Encore at Wynn Las Vegas.
Event: 2015 Aegis Growth Conference
Location: The Encore at Wynn Las Vegas
Date: October 8, 2015
Time: 8:30 am to 9:00 am in Brahms 3
Webcast: Adaptive Medias Aegis Capital Webcast
Adaptive Medias' Chairman and Chief Executive Officer, John B. Strong, and Sal Aziz, GM of Platform, will deliver the Company's corporate presentation and present its future growth outlook. Messrs. Strong and Aziz will also be available for one-on-one meetings. To arrange a meeting, please contact Max Pashman at mpashman@irpartnersinc.com or your respective Aegis representative.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Contact: Max Pashman
mpashman@irpartnersinc.com
Phone: 818-280-6800
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ---------------------------------------------------------------------
http://finance.yahoo.com/news/adaptive-medias-present-2015-aegis-131500094.html
ADTM
Adaptive Medias Announces Exclusive Strategic Partnership With Communly
IRVINE, Calif., Sept. 29, 2015 (GLOBE NEWSWIRE) -- Adaptive Medias, Inc. (OTCQB:ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced that it has exclusively partnered with Communly (www.communly.com), a social network that creates highly engaged communities while allowing influencers to understand their demographic and identify trends within their respective communities. Adaptive Medias expects to realize initial revenues from this contract during the first quarter of 2016.
With this new partnership, Communly will leverage Adaptive Media's ad-tech platform Media Graph for its digital content management, mobile-first video player, and ad serving and monetization capabilities. The partnership will open the door to thousands of digital influencers and their hundreds of millions of loyal followers to connect safely in one central platform on Communly.
Communly is a dedicated social network that allows audiences to connect around topics they're most passionate about with their favorite digital celebrity. Communly's CEO and co-founder, Alaxic Smith, exposed a flaw in the cyber security of the Kardashian sisters' sites and apps, which went live this month. The company behind the sites, Whalerock Digital Media, has since fixed the problem, but Alaxic's discovery led to some controversial numbers when it came to the number of app downloads for each Kardashian, as noted on TechCrunch. Communly's other co-founder, Taj Stansberry, is a famed American director and photographer, who is credited with having the most watched female music video of all time on YouTube -- Jennifer Lopez' "On the Floor" -- with more than 800 million views.
Communly Co-Founder Alaxic Smith said, "Adaptive's Media Graph platform will enable us to enhance our social network's content offerings and enable increased engagement of fans and their favorite celebrities on the communly platform. It's no secret that digital video is in high demand, so we're planning to use video intelligently and offer it to our audiences in an unintrusive way. This will help our influencers to safely connect with their audiences and avoid issue of data leakage."
Adaptive Medias' CEO John B. Strong said, "Alaxic Smith is a visionary and entrepreneur who developed the concept of Communly at an early age. We believe Alaxic will be at the forefront of the next disruption in social media. Alaxic and his cofounder Taj Stansberry understand the immense value of organizing people into communities of similar interests. Additionally, their partnership with Adaptive Medias, and its proprietary Media Graph platform will give them the powerful technology resources they need to be the leaders in creator content."
Strong continued, "It's clear that digital content today is similar to the film libraries of the past, providing streams of revenue for years to come, just as old episodes of television shows have done in syndication. Communly's platform will be at the forefront of the shift for creators to archive, showcase, and monetize their content across the digital spectrum in a secure environment."
ABOUT COMMUNLY
Communly, founded in 2012, is the best place to build or grow a highly engaged fan base. Having large numbers of followers on other platforms looks good, but what matters is how those followers convert to actual revenue for creators to keep creating. Communly is committed to building technology that creates highly engaged communities, while allowing teams and individuals to understand their demographic and identify trends within their respective communities. For more information, please visit www.communly.com.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Contact at Adaptive Medias: Max Pashman
mpashman@irpartnersinc.com
Phone: 818-280-6800
PR Contact at Communly: Taj Stansberry taj@communly.com
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ---------------------------------------------------------------------
ADTM
236T568 ... Well, actually, ...
"Gee, that is EXACTLY what they were saying about the founder and former CEO of ADTM, some guy named Qayed Shareef.
How did that turn out?"
it's worked out pretty well for me; after all, it was QS who founded Adaptive Media, and he was the one who guided the Media Graph through most of its transformation. Now, that the transformation has been completed, the Company has started to generate high margin revenues in addition to Marketplace revenues, and overall revenues have already started growing at the highest rate ever ... $8 million projected for 2016 and $14 million for 2017 ... and don't forget our CEO is confident Adaptive will be profitable in the 1st quarter of 2016.
Oh, and now I'm holding ADTM instead of MIMV !!
So, tell me, how has it worked out for you ????
ADTM
P.S. Mr. Strong has invested in a number of successful technology-based companies, including Scout Alarm "which is currently positioned to exceed $46 million in revenue next year and over $114 million in 2017." So, I sure wouldn't question his ability as an investor.
And you do remember that he increased his investment in Adaptive Medias by acquiring over 500,000 shares of ADTM, so I would think he's anticipating success, wouldn't you ???
What is right with this picture? ...
John B. Strong is known throughout the technology industry as a passionate leader, entrepreneur and innovator and admired for his exacting tactical execution to get startup companies up and running. He's currently the Chief Executive Officer at Adaptive Medias, Inc., one of the first companies to offer a mobile video player specifically for mobile devices.
https://www.linkedin.com/profile/view?id=83003263&authType=NAME_SEARCH&authToken=oAS1&locale=en_US&trk=tyah&trkInfo=clickedVerticalmynetworkclickedEntityId83003263authTypeNAME_SEARCHidx1-1-1tarId1438883265213tasjohnst
ADTM
Adaptive Medias Signs Multiple Publishing Partners to Media Graph Ad-Tech Platform
IRVINE, Calif., Sept. 24, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced that it has signed publishers JustDivorced.com, The London Economic and VeniceBeach.com to its Media Graph ad-tech platform.
JustDivorced.com, according to its website, is the number one social networking portal for dating, divorce, and support, which targets more than 275 million people worldwide. The London Economic, founded in 2012, is a digital publication that centers on business, economics, international politics, and entertainment and lifestyle content. VeniceBeach.com is a digital information site on several California destination favorites that include Venice, Santa Monica and Marina Del Rey.
All three publishers will be leveraging Media Graph's premium digital video content to supplement its current offerings, its "mobile-first" video player, and the platform's ad serving capabilities.
Chauncey Duren, CEO of JustDivorced.com, said "Adaptive's Media Graph is truly an all-in-one destination for video monetization. The platform will help us manage and streamline our digital video presence without having to maintain a handful of third-party relationships to keep our digital video strategy up and running. This will allow us to focus on our core business and bottomline."
Adaptive Medias' Interim CEO John B. Strong said, "We are pleased to add these successful publishers to our Media Graph platform and help them generate as much revenue as possible from their digital properties. We expect our mobile-first video player to be at the forefront in helping JustDivorced.com, The London Economic and VeniceBeach.com connect with audiences on every screen and device they happen to be using."
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Contact: Max Pashman mpashman@irpartnersinc.com
Phone: 818-280-6800
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ---------------------------------------------------------------------
ADTM
Adaptive Medias ...
1 hr ago
Digital video content is fragmented through numerous platforms. Overcoming this is important.
https://www.adaptivem.com/bridging-the-gap-in-the-digital-video-industry
https://www.facebook.com/adaptivem
Bridging The Gap In The Digital Video Industry
September 23 , 2015 / Adaptive Media
The world of digital media has gone through tremendous changes over the last several years, but today most in the field agree that digital video content is one of the key elements of a solid web presence and of success in standing out and building a stronger brand identity. However, there has recently been some fragmentation within the digital video industry.
That fragmentation has come from several different sources that we think need to be understood. These include:
• Different digital video players handling different streaming content
• Different online video distribution methods existing
• Numerous hosting platforms creating a more diverse field of entry
• And more
In short, there are several different locations that people head to in order to view digital video, and each has its own pros and cons. Each also has its own level of reach, and it’s not uncommon for certain platforms to exclude potential visitors. For example, a mobile device may not stream content from a certain website hosting platform. As a result, mobile users may not be able to view the content, and you might end up missing out on potential clients or customers.
So how can we overcome this? Media Graph works to bridge the gap and overcome the fragmentation within the digital video industry. This is done by meeting the different challenges head on. For instance:
• Content is able to be played and viewed on any mobile device or computer.
• The digital video player is fully functioning and allows for easy access.
• Content is not locked behind paywalls and heavy advertising sequences.
• Digital video is able to be accessed through various methods instead of just one.
In other words, instead of trying to focus on building up the brand of player and hosting, we work on helping you build your brand. In doing so, we’re able to stand out as a leader in the industry.
If you’re looking for a solution that actually works for your company’s digital video content needs, we can help. Contact us to find out more about our services and how we can help you.
ADTM
Photo Release -- Adaptive Medias Appoints John B. Strong as Chairman of the Board and Chief Executive Officer
Technology and Business Veteran John B. Strong to Lead Adaptive Medias' Strategic Expansion Strategy Following Wide-Ranging Search
IRVINE, Calif., Sept. 22, 2015 (GLOBE NEWSWIRE) -- Adaptive Medias, Inc. (OTCQB:ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced that John B. Strong, 55, has been named as the Company's Chairman of the Board and permanent Chief Executive Officer, effective immediately. Mr. Strong has served as the Company's interim Chief Executive Officer since the beginning of August 2015.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=36279
Omar Akram, Former Chairman of the Board of Adaptive Medias, said, "After a comprehensive and careful search process, the Board is pleased to welcome Mr. Strong to the Adaptive Medias team. Mr. Strong has a solid track record of leadership and innovation and has been a proven asset since coming on board as our interim CEO last month. He has since set us on a strong path toward profitability and success, and we are looking forward to continuing to grow and expand under his leadership."
Mr. Strong has more than 30 years of senior level executive and financial experience in the technology industry. Prior to his appointment to the position of Chief Executive Officer at Adaptive Medias, he invested in a number of successful technology-based companies, including www.thestorefront.com, the "AirBNB for retail space"; www.boxbee.com, a San Francisco-based on-demand storage company; www.matterfab.com, a leading industrial metal 3D printing company; www.particle.io, an IoT chip maker; and www.scoutalarm.com, a high-tech home security company. Scout is currently positioned to exceed $46 million in revenue next year and over $114 million in 2017. Mr. Strong also founded www.communly.com, a Los Angeles-based social media company; www.combotrip.com, a New Mexico-based travel site; and www.trychec.com, a London-based payment platform. In addition, Mr. Strong is a director of www.bombaydevelopment.com, a maker of artificial intelligence software for commercial drones. Mr. Strong holds a Bachelor's Degree from the University of New Mexico.
Mr. Strong said, "I'm extremely honored for the opportunity to be part of an exceptional, dedicated and talented team of professionals. I've been a long-time investor in Adaptive Medias and truly believe we have one of the most innovative platforms in the ad-tech space. I am incredibly excited for what we have in store for tomorrow and beyond."
ABOUT ADAPTIVE MEDIAS
Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
The photo is also available via AP PhotoExpress.
CONTACT:
Investor Relations Contact:
Max Pashman 818 280-6800
mpashman@irpartnersinc.com
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ---------------------------------------------------------------------
https://www.linkedin.com/profile/view?id=83003263&authType=NAME_SEARCH&authToken=oAS1&locale=en_US&trk=tyah&trkInfo=clickedVerticalmynetworkclickedEntityId83003263authTypeNAME_SEARCHidx1-1-1tarId1438883265213tasjohnst
ADTM
236T568 ... Well, what's ...
truly amazing is you still don't understand what's really going on here ...
but why doesn't that surprise me.
socio01 ... Well, clearly ...
"You've been repeating the same thing since the Mimvi days, with different names"
you're lost when it comes to Adaptive Medias if you think that it's in anyway similar to Mimvi, because it ain't !!
I was "repeating" what I learned by listening to yesterday's presentation, and if you had taken my advice and listened to it also, you would know that.
ADTM
236T568 ... Well, ...
"Whoaa Nelly, thanks for pointing out that scam company ADTM is issuing 41 million additional ADTM common shares to satisfy the $8.2 million worth of accounts payable as of June 30, 2015"
at least you are now admitting that those convertible shares AREN'T reserved for the debenture holders, so you got that right now !!
But you're way off base when you say those convertible shares are to satisfy the $8.2 million in accruals and accounts payable ... I clearly stated that these two funds are owed only $100,000, not $8.2 million, and the Company is planning to soon pay off that loan in full !!!
But if you insist on trying to scare people with your silly and outrageous statements, be my guest ... it seems that there are many here who are inclined to take your word as fact instead of fiction
ADTM
236T568 ... Well, just as I thought !! ...
"These convertible shares were required in connection with Accounts Payable financing by the Atlas Growth Fund and the FirstFire Global Opportunities Fund."
It seems you get confused rather easily and quite often, as well ... I said, Accounts Payable and not Accounts Receivable !!!
"and these are the owners of the convertible debentures as clearly outlined by ADTM:"
There's absolutely nothing that says those convertible shares are owned by the debenture holders; in fact, they're not "owned" by anyone, they're merely "Allocated" for Atlas and FirstFire !!!
So, please don't pretend like you know more than Investor Relations, and you should know by now, you can't fool me ... maybe others, but not me !!!
ADTM
236T568 ... Well, I guess ...
"So....I guess you missed the part where FirstFire Global Opportunities Fund is a toxic lender and is the one involved in the ADTM $1.25 million convertible debenture toxic death spiral financing..."
I must have missed that, after all, there was a whole lot to read. So, would you be kind enough to copy and paste that part that states FirstFire Global is one of the debenture holders in connection with the $1.25 million financing ??? ... a link would be appreciated, too.
Also, wouldn't Atlas Growth Fund be a debenture holder, as well, or why else would there be convertible shares reserved for them, too ??
Thanks in advance.
ADTM
236T568 ... Well, I really hate to ...
Ouch! The ADTM Toxic Financing details
burst your bubble, but once again you're assuming that the ADTM share price won't go up by March 3, 2016, right ?? Perhaps you ought to wait and see what happens to the share price after the Company files its 3rd quarter figures which we know should include $1.5 million in revenues. Furthermore, if the Company keeps adding clients through the end of the year it's quite likely we'll see a much improved 4th quarter and a respectable fiscal year, in my opinion.
Consequently, I don't believe that the debentures will be redeemed at anything less than the fixed conversion price of $.30 [4,901,960 shares], and the 3,676,470 warrants will be exercised at nothing less than $.50.
I don't believe for one minute that the Company will have to be at all concerned about your 80% VWAP, plus I highly doubt the Company will default on the debentures, so your 50% VWAP won't even come in to play.
And don't forget that when the warrants are exercised, the Company will receive nearly $2 million in additional capital.
"Wow! ADTM reserving 41 million addition common shares of stock to be issued upon conversion of convertible debentures just issued in private placement"
Well, there you go again with your wild and totally inaccurate speculation !!
Those reserved shares have nothing to do with the debentures from the recent financing. These convertible shares were required in connection with Accounts Payable financing by the Atlas Growth Fund and the FirstFire Global Opportunities Fund. I guess they were overly concerned that the Company might not be able to pay back the borrowed funds, and the share price might plummet to the low pennies. However, according to Investor Relations, there is only about $100,000 outstanding and the Company will soon pay off the loan in full.
Before you start your wild guessing it would behoove you to check with the people that really know what's going on, don't you think ???
ADTM
socio01 ... Well, I just have to say ...
that's all pretty stale and useless information, because it hardly explains where the Company is now ... and if anyone is really interested in knowing the Company's current status, it would behoove you to listen to yesterday's presentation by Messrs. Strong and Aziz !!
Just Follow along with the slide presentation and you will see just when the higher margin Media Graph revenues are expected to overtake the lower margin Marketplace revenues, and how they are expected to grow thereafter. Also, total revenues for 2015 are expected to be just over $5 million, just under $8 million in 2016 and approximately $14 million in 2017.
By the way, Mr. Strong clearly stated that he is confident that the Company will be profitable in the 1st quarter of 2016.
Furthermore, content providers Dow Jones/Wall Street Journal, Yahoo, Reuters, cars.com, WOCHit and many others have added 800,000 impressions to the Marketplace's inventory .. and the Company is about to sign Bloomberg to a standard one-year contract. By the way, Mr. Aziz mentioned that the Wall Street Journal is adding content on a daily basis.
There's a push to add more networks as partners, and Mr. Strong said they're about to sign another one in the very near future.
There's an interesting graph, too, that shows just how fragmented the ad tech business is and just how the Media Graph compares to all the prominent players, [it also includes the OneScreen video player which clearly shows that all this stale OneScreen information recently brought to light is totally useless and irrelevant] !! Mr. Aziz emphasized that to the best of his knowledge, the Media Graph is the only all-in-one solution especially designed for mobile video.
So, if you don't believe me, you're only choice to be up-to-date on Adaptive Medias is to listen to yesterday's presentation, and I'll even help you out ...
http://wsw.com/webcast/sr5/adtm/
ADTM
Adaptive Medias ...
Yesterday at 1:55pm
YouTube shouldn't be your only source of content distribution, for several very solid reasons.
https://www.adaptivem.com/why-youtube-should-not-be-your-only-content-distribution-option/
https://www.facebook.com/adaptivem
Why YouTube Should Not Be Your Only Content Distribution Option
September 16 , 2015 / Adaptive Media
Ask anyone who is engaged in online media and online marketing and they’ll agree that to stand out the right way today, you need to focus a good bit of your energy on digital video. However, it’s not always as easy as it seems. We’ve noticed a growing issue in how people spread their content, and the primary problem lies in a lack of diversification.
Specifically, many people assume that YouTube is the only content distribution method they need for making their videos available to the public. And that’s okay up to a point, but the reality is that you should never rely solely on one method of reaching potential clients.
There are several key issues that can come from making YouTube your only source of distribution. Consider the following.
• With YouTube, there is a good chance that related videos will be advertised or suggested after or even while yours is playing. Many times, this means that your viewer will also see videos from your competition.
• YouTube ads can lead some people to click away before they even get to your content. This is a growing concern as YouTube has recently increased the amount of ad time that visitors experience.
• You won’t have any say in the economics of distribution of your content. This means that if a partner publisher wants to embed your content on their site, they are embedding a YouTube player. When all is said and done, YouTube is syndicating to the publisher — not you or your brand.
• You’ll have to give up a huge chunk of your ad revenues. No matter how successful your YouTube channel is, you’re still subject to YouTube taking a 45% cut.
In short, you need to diversify the way that you provide videos to the world. Using all of the various methods of hosting and delivering video can help you get much better results from the process and make it easier for you to build your brand in significant ways.
ADTM
Adaptive Medias to Webcast Investor Presentation at 10th Annual Singular Research Investor Conference on September 17, 2015
Adaptive Medias Inc. - 1 hour ago
IRVINE, Calif., Sept. 17, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, today announced that it will be webcasting the Company's presentation at the Singular Research 10th Annual "Best of the Uncovereds" Conference on Thursday, September 17th at the Luxe Sunset Boulevard Hotel in Los Angeles. John B. Strong, Interim Chief Executive Officer, will be presenting at 2:00 PM PT -- 2:30 PM in the Pacific Track. Please visit the following link for the live webcast: Adaptive Medias Singular Conference Webcast. The webcast will be archived for 90 days following the live presentation. To request a one-on-one investor meeting with Mr. Strong, please contact Max Pashman at Investor Relations Partners at 818-280-6800 or your Singular Research representative.
ABOUT SINGULAR RESEARCH
Singular Research aims to be the most trusted supplier of independent, trusted, single-source research on small-to-micro cap companies to the small-to-medium sized Hedge Fund manager. Singular Research provides quarterly updates for 20 to 50 companies and makes recommendations. Singular strives to achieve goals by:
- Finding under or overvalued securities: Singular's goal is to provide initiation reports and quarterly updates for approximately 40 micro to small cap companies. In most cases, Singular analysts research companies that are not covered by any other firms.
- Singular provides honest advice: Independent analysts have no financial interest in the stocks covered. Analysts are compensated based on the accuracy of their research calls not through trading commissions or potential deal flow.
- The Singular Research Coverage List track record since inception, August '04, is up 255.3% through December 2014, compared with a gain of 111.2% for the Russell 2000 and 80.8% for the S&P 500 over the same period.
For more information about Singular Research, please visit http://www.singularresearch.com.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visitwww.adaptivem.com. Follow the Company on Twitter @adaptive_m.
Contact:
Investor Contact at Adaptive Medias:
Max Pashman
mpashman@irpartnersinc.com
Phone: 818-280-6800
Press Contact at Singular Research:
William Jones, CFA
wjones@singularresearch.com
Phone: 267-987-2082
http://finance.yahoo.com/news/adaptive-medias-webcast-investor-presentation-131500720.html
ADTM
Item 7.01 Regulation FD Disclosure
Adaptive Medias, Inc. (the “Company”) is scheduled to give a presentation at the 10th Annual Best of the Uncovereds Conference in Hollywood, CA on September 17, 2015. A copy of the PowerPoint slides to be used during the presentation is furnished herewith as Exhibit 99.1.
http://www.sec.gov/Archives/edgar/data/1428397/000114420415055358/v420476_8k.htm
http://www.sec.gov/Archives/edgar/data/1428397/000114420415055358/v420476_ex99-1.htm
ADTM
Item 1.01 Entry into a Material Definitive Agreement.
On September 14, 2015 (the “Closing Date”), the Company closed a financing transaction by entering into a Securities Purchase Agreement dated September 4, 2015 (the “Securities Purchase Agreement”) with certain funds and investors signatory to such Securities Purchase Agreement (the “Purchasers”) for an aggregate subscription amount of $1,250,000 (the “Purchase Price”). Pursuant to the Securities Purchase Agreement, the Company issued the following to the Purchasers: (i) Original Issue Discount Convertible Debentures with an aggregate principal amount of $1,470,588.24 (the “Debentures”), and (ii) warrants to purchase an aggregate of 3,676,470 shares of the Company’s common stock, par value $0.0001 per share (the “Common Stock”), for an exercise price of $0.50 per share for a period of five (5) years beginning March 3, 2016, or six (6) months from the date of issuance (the “Warrants”).
The terms of the Debentures and the Warrants are as follows:
Original Issue Discount Convertible Debentures
The total principal amount of the Debentures is issued with a 117.65% premium to the Purchase Price. The Debentures have a maturity date of September 3, 2016, until which the Debentures may be convertible any time into shares of the Company’s Common Stock at a conversion price equal to $0.30 per share (the “Fixed Conversion Price”), subject to certain adjustments for stock dividends, stock splits, subsequent equity sales, subsequent rights offerings and pro rata distributions pursuant to the terms and conditions of the Debentures. The Debentures can be redeemed under certain conditions in the event certain equity conditions are met, including daily trading dollar volume of the Common Stock exceeding $20,000 for the twenty (20) days prior to the date of redemption.
Pursuant to the Debentures, starting on the sixth (6th) month from the date of issuance and each consecutive month thereafter, the Company shall redeem 1/6th of the principal amount of the Debentures in cash, plus a 1.5% pre-payment penalty. The Purchasers may, at their election, decline such redemption payment and convert such payment amount to Company’s Common Stock at a conversion price equal to the lesser of (i) the Fixed Conversion Price or (ii) 80% of the lowest volume weighted average price in the twenty (20) trading days prior to the redemption payment date, subject to certain equity conditions.
In the event of default, the Purchasers may convert all or portion of the outstanding principal amount of the Debentures, plus accrued but unpaid interest at a conversion price equal to the lesser of (i) the then conversion price or (ii) 52% of the lowest volume weighted average price during the thirty (30) trading day period prior to the date of the delivery of the notice of conversion. In addition, Purchasers may require the Company to pay in cash equal to the greater of (i) the outstanding principal amount of the Debentures, divided by the conversion price on such date the payment is (A) demanded or otherwise due or (B) paid in full, whichever has a lower conversion price, multiplied by the volume weighted average price on such payment date is either (x) demanded or otherwise due or (y) paid in full, whichever has a higher volume weighted average price, or (ii) 125% of the outstanding principal amount of the Debentures, plus 100% of all other amounts, costs, expenses and liquidated damages due in connection with the Debentures.
Warrants
The Warrants are exercisable in whole or in part, at an initial exercise price per share of $0.50, subject to adjustment. The exercise price and number of shares of the Company’s Common Stock issuable under the Warrants are subject to adjustments for stock dividends, splits, combinations, subsequent rights offerings, pro rata distributions and any issuance of securities below the exercise price of the Warrants.
Subsidiary Guarantee Agreement
In connection with the Company’s obligations under the Securities Purchase Agreement with the Purchaser, under a Subsidiary Guarantee Agreement, our subsidiary, Media Graph, Inc., has agreed to guarantee all of our obligations under the Debentures.
The foregoing description of the terms of the Securities Purchase Agreement, the Debentures, the Warrants, and the Subsidiary Guarantee Agreement do not purport to be complete and are qualified in their entirety by reference to the provisions of such agreements forms of which are filed as exhibits 10.1, 4.1, 4.2, and 10.2 respectively to this Current Report on Form 8-K.
Item 3.02 Unregistered Sales of Equity Securities.
Reference is made to the disclosure set forth under Item 1.01 of this Report, which disclosure is incorporated herein by reference.
On September 14, 2015, we issued and sold an aggregate of $1,470,588.24 of Debentures and Warrants to purchase an aggregate of 3,676,470 shares of common stock to certain investors signatory to the Securities Purchase Agreement for a total Purchase Price of $1,250,000.
The Company issued the Debentures and Warrants in reliance upon the exemption from registration contained in Section 4(2) of the Securities Act and Rule 506(b) of Regulation D. The Company’s reliance on Section 4(2) of the Securities Act was based upon the following factors: (a) the issuance of the securities was an isolated private transaction by the Company which did not involve a public offering; (b) there were only a limited number of offerees; (c) there were no subsequent or contemporaneous public offerings of the securities by the Company; and (d) the negotiations for the sale of the stock took place directly between the offerees and the Company.
The Company engaged Carter, Terry and Company, Inc. as placement agent for this offering for a total fee of $100,000, representing 8% of the Purchase Price.
Item 8.01. Other Events.
On September 14, 2015 the Company issued a press release, a copy of which is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
http://www.sec.gov/Archives/edgar/data/1428397/000114420415055208/v420345_8ka.htm
ADTM
Adaptive Medias Signs Top Blogging Site to Media Graph Ad-Tech Platform
IRVINE, Calif., Sept. 16, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced it has signed top blogging site CultofMac.com to its Media Graph ad-tech platform. Adaptive Medias expects to realize initial revenues from this contract during the current third quarter.
Cult of Mac is an independently owned website that features Apple products and its community, including a daily digest of news, reviews and how-tos. The website, which enjoys several million views per month, is also part of the distinguished Federated Media network A-list blogs. The site's writers have written for publications that include Wired, Scientific American, The Guardian, Playboy, Popular Mechanics, Mac Life, The New York Times, Newsweek and The Daily Telegraph. Cult of Mac will be leveraging Media Graph's mobile-first digital video player, premium video content and the platform's advertising capabilities.
Leander Kahney, Editor and Publisher of CultofMac.com, said, "We pride ourselves in our ability to consistently deliver impactful and engaging content to our audiences. Media Graph will empower us with streamlined content management and distribution, more control over our monetization, and efficient solutions so we can maximize audience engagement," Kahney concluded.
"Media Graph is a powerful monetization tool for clients who are in need of a comprehensive solution to a constantly evolving industry," said John B. Strong, CEO of Adaptive Medias. "We're delighted to be working with a brand who is at the forefront of recognizing where the digital video industry is headed, the value that video brings to an online destination, and the audiences who demand it."
According to Animoto's Online and Social Video Marketing Study for 2015, online video is no longer a nice-to-have -- 56% of audiences expect it. Additionally, Animoto found that consumers were four times more interested in watching a video about a product rather than just reading about it. The study also warned that close to 25% of audiences lose interest when brands don't include video.
ABOUT CULTOFMAC.COM
CultofMac.com, based in San Francisco, is an independently-owned website about Apple, its products and community. The website publishes a daily digest of news, reviews and how-tos. CultofMac.com is part of the Federated Media network of A-list blogs. The site is edited by Leander Kahney, former editor of Wired.com, and bestselling author of three books about Apple and Steve Jobs. The staff is an international team of Apple experts, blogging around the clock, who have also written for Wired, Scientific American, The Guardian, Playboy, Boing Boing,Popular Mechanics, Mac|Life, The New York Times, Newsweek, The Daily Telegraph, the BBC, MacUser and Macworld.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Contact: Max Pashman mpashman@irpartnersinc.com
Phone: 818-280-6800
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ----------------------
-----------------------------------------------
ADTM
What Type Of Company Should You Follow When Betting On Ad-Tech?
Nicholas Kitonyi
Sep. 14, 2015 11:37 AM ET
Summary
- The ad-tech marketplace is primed for massive growth in the next few years.
- This has attracted players of all sizes targeting different business segments.
- The small players are facing a serious challenge in trying to gain market share from thriving giants.
- A few of the uniquely modeled small players offer an interesting opportunity for investors, but only if they can weather the storm.
- Investors have a major decision to make depending on risk appetite and the potential returns provided by the type of company they choose in the long run.
A few years ago, Google (NASDAQ:GOOG) (NASDAQ:GOOGL) had no match in the online adverting marketplace. I still believe that this search giant continues to dominate this space, but over the last few years other technology companies have launched their bid to get a share of the cake.
We also have noticed start-up companies come in the frame with unique ways of running online ads from email marketing campaigns to affiliate marketing and many more. Right now there are more than 200 companies in the ad-tech industry, including both private and publicly listed players, but only a few are well renowned.
For a large part of the last couple of years, the battle has been on image/text (display)-based ads, but online video advertising also has been growing significantly with the likes of Facebook (NASDAQ:FB) playing a major role along with industry veteran Google.
In general, the ad-tech industry features different types of players in various sizes and market segments. For instance, Rocket Fuel (NASDAQ:FUEL) is a programmatic marketing platform that utilizes big data in championing marketing campaigns with a view of increasing audience interaction and conversion rates.
As such, the company's revenue streams significantly rely on the quality of traffic provided for its clients, though not necessarily by the number of conversions/clicks. Rocket Fuel went public in 2013 via an IPO, but since the beginning of 2014, the company's stock price has declined massively. Illustratively, FUEL stock price is down nearly 90% over the last two years.
This decline has largely been attributed to the growing issue of fraudulent traffic in the online advertising marketplace, which now threatens some of the fully fledged players as customers weigh their budgets against results.
This is the same case with many of the end-to-end players in the ad-tech industry, with the most impressive being Criteo SA (NASDAQ:CRTO), which is up by about 10% over the last two years.
Interestingly, these companies have been pretty decent in terms of revenue growth, with The Rubicon Project (NYSE:RUBI) revenues up 47%. RUBI's business model is slightly different from that of Rocket Fuel. The company offers a more sustainable revenue stream model via its cloud advertising platform which provides both buyers and sellers with an opportunity to automate their end of business. As such, the company's revenues are transaction-based rather than traffic-based.
Shares of the Rubicon Project are currently down about 24% over the last two years, but have achieved a significant gain in the last 12 months, rallying 44%. On a trailing 12-month period basis, Rubicon remains unprofitable, but the company's quarterly revenue growth of 87% year-over-year offers a lot of promise going forward.
RUBI is not the only company in the ad-tech marketplace reporting positive revenue growth. Criteo, which is one of the best stocks in the industry, has experienced a revenue change of 30% for a trailing 12-month period. Again, Criteo's revenue model promises sustainable growth due to the fact that customers are likely to have more faith in its marketing structure than FUEL.
The Paris-based Internet information provider leverages granular data to engage and convert customers on behalf of its advertiser clients. Customers are charged on a cost-per-click basis which can be easily related to conversion rates. As such, the company's revenue is tied to conversion rather than just traffic, which means that in the long run, customers are bound to become more loyal.
Notably, not all companies in the ad-tech market place have managed to grow revenues in the last two years. A good example in this case is Millennial Media (NYSE:MM), whose revenues are down nearly 7% for the trailing 12-month period. However, following the acquisition by Verizon owned AOL, on September 3 at $1.75 per share; this might provide a new lease on life for the company.
Now, Millennial Media's business model is similar to that of Rocket Fuel and thus has been on the receiving end of customer skepticism following reports of fraudulent/useless traffic. However, Millennial only focuses on mobile advertising, which is presently a huge challenge for many companies.
This means that Millennial Media's core business could still improve in the near-term future as more companies continue to add mobile advertising in their marketing budgets. The company's stock price is down about 74% over the last two years, which means AOL investors are probably getting the stock on a discount price.
Millennial was until acquisition among the smallest players in the market with a market valuation of about $190 million, but still not the smallest. There are up and coming nano-cap players too, which actually seem to be doing better than MM in the topline. For instance, Adaptive Medias (OTCQB:ADTM) has experienced one of the best revenue increments at about 43% change TTM.
Adaptive Medias operates as a programmatic audience and content monetization provider for website owners (publishers) and video content producers looking to optimize content through ads. At the beginning of this month, ADTM signed International Media Agency Group to its Media Graph Ad-Tech Platform, a deal that promises to yield massive returns to the company.
International Media Group receives more than 45 million impressions on a daily basis and Adaptive Medias is looking to book some of the revenues associated with the deal in Q3. However, it's Q4 that the company expects to nail the big fish, which could see its annual revenues soar to record highs.
Can these companies compete with the giants?
It's worth noting that some of these companies are in direct competition with industry giants, such as Facebook, Google, Yahoo (NASDAQ:YHOO) and AOL, but in general they all face competition from them either directly or indirectly. After all, they are all after the same customers.
However, there are a few that are slightly unique and that may be good enough to trigger the interest of investors. The ad-tech industry is growing by the day, and even mobile adverting is now catching up with desktop ads. Mobile ad spend is expected to top $100 billion by the end of next year, representing a 430% increase from 2013. In fact, analysts predict that next year, mobile advertising will outstrip desktop advertising as companies continue to make the shift to mobile.
This fact gives small players like Rocket Fuel a fighting chance, but they will have to get over those reports linking them with fraudulent traffic.
In addition to this, these companies would have to rival incumbent giants like Google's AdExchange, which is still the go-to platform for many advertisers.
On the other hand, Criteo's unique monetization model of cost-per-click may be enough to woo customers and most importantly to keep them using its platform. As such, Criteo still stands as one of the promising prospects from an investment perspective alongside Rubicon Project, which as noted earlier is quite different in the sense that its revenue is transaction-based.
Rocket Fuel has been one of the biggest victims in the battle with the giants but it still continues to show decent numbers in the topline after growing revenue by 31% TTM. However, the company's programmatic marketing looks to be in constant collision with Google's AdExchange, Aol and Yahoo, and this sets it up for a tough campaign going forward.
Nonetheless, global spending on big data is currently growing at 30% CAGR and is expected to top $114 billion within the next three years. Therefore, given Rocket Fuel's utilization of Big Data tools in its marketing platform, the market is there for the taking. The only problem is that the company would have to wrestle huge players in order to get a grip on it.
A lot of growth also is expected in mobile video ads, with reports suggesting that video views will account for about 66% of mobile traffic by 2018. As such, publishers will be on the lookout for the best ways to monetize their content on mobile and this creates an opportunity for small players like Adaptive Medias, which seems to be already attracting interest from large international media companies.
So what type of company should you be looking to invest in in order to bet on the explosively growing ad-tech media space?
At the moment, the cautious investor would be going for the giant players in this space as they offer low-risk investment opportunities. However, if you are a growth-oriented investor, identifying one of the uniquely modeled companies would be ideal for a long-term value play.
Uniqueness is crucial because a company needs the ability build its own client base at relatively low pricing pressure as compared to when launching a direct attack at the already established players. In this case, Criteo, Rubicon and Adaptive Medias seem to provide good potential, but again some of these stocks are very risky and are traded at very low liquidity levels.
As for Rocket Fuel, there is still some light at the end of the tunnel, especially given the massive plunge in the stock price. However, with many of these still unprofitable, investors would be wondering how long it's likely to take before profits start coming in. This could be a major decision threshold given the massive competition in the industry. Notice that there are over 200 players in the ad-tech space, and only the unique ones along with the giants are likely to survive while the rest could be ideal for acquisition.
Conclusion
The bottom line is that there is value tied to growth in the ad-tech space as demonstrated using those impressive ad spend projections for both mobile and big data. Companies that already hold a massive chunk of the market like Google are likely to benefit the most. However, the resultant return to investors may not be that much due to the company's size.
Additionally, much of this growth is potentially already priced into the shares of Facebook, Google, AOL, Yahoo and the other big guns, but for the small players that carry a huge investment risk, the payout could be massive if they can weather the storm.
About this article
Emailed to: 531,484 people who get Investing Ideas daily.
http://seekingalpha.com/article/3508656-what-type-of-company-should-you-follow-when-betting-on-ad-tech
ADTM
Adaptive Medias Announces $1.25 Million Private Placement
IRVINE, Calif., Sept. 14, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced that it has entered into a securities purchase agreement with certain institutional investors for a private placement of the Company's convertible stock and warrants, resulting in proceeds to Adaptive Medias of approximately $1.25 million, before deducting placement agent fees. The Company expects to use the net proceeds from the private placement to ramp-up its sales and marketing team for its Media Graph ad tech platform and for general working capital purposes.
"This transaction represents a significant vote of confidence in Adaptive Medias, our management team and the ongoing successful transition of our business model," said John B. Strong, Interim Chief Executive Officer. "This capital raise will enable us to allocate capital to businesses with the strongest economic value, in particular our higher margin Media Graph ad tech platform business, which will take us one step closer towards achieving profitability. With a stronger capital structure, significantly reduced operating expenses, and increasing demand for our proprietary Media Graph ad tech platform, we believe Adaptive Medias is well-positioned to deliver strong revenue, earnings and cash flow growth in the quarters and years to come," concluded Mr. Strong.
Carter, Terry & Company served as the exclusive placement agent for the transaction.
The securities offered in the private placement have not been registered under the Securities Act of 1933, as amended (the "Securities Act"), or applicable state securities laws. Accordingly, the securities may not be offered or sold in the United States except pursuant to an effective registration statement or an applicable exemption from the registration requirements of the Securities Act and such applicable state securities laws. The securities were offered only to accredited investors.
This press release does not constitute an offer to sell or the solicitation of an offer to buy the securities, nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of such state.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Contact:
Max Pashman mpashman@irpartnersinc.com
Phone: 818-280-6800
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723
ADTM
Adaptive Media ?@adaptive_m Sep 9
Digital video content is the primary way to stand out in today's online world. http://ow.ly/RXaeQ
https://twitter.com/adaptive_m
Digital Video Content Is King
September 09 , 2015 / Max Pashman
The internet has certainly had a major impact on the way that we communicate, advertise, work, and play. And over the last few years it has continued to evolve and change in numerous ways. While it was once enough to just have a solid website featuring decent SEO, today those who want to really stand out online need to turn to something else – digital video content.
This doesn’t mean just creating an advertising video and posting it on YouTube, although that can be one aspect of it. The key in today’s online environment is digital video content, not just video ads. This includes:
• Advertisements
• Viral videos
• Informative instructional videos
• Brief video updates or news reports
• And more
The word ‘content’ is what you need to pay attention to. Visitors will want to come to your site because you offer them significantly interesting and important vids – things that they wouldn’t be able to find otherwise.
Using a variety of different distribution methods including YouTube hosting, hosting on your own site, and more can all help. Provide visitors with a digital video player and you’ll start moving towards a better online brand identity. The reasons digital video is so important are numerous, and include the following.
• Digital video appeals to today’s fast paced lifestyle.
• It’s easier to get an idea across quickly.
• The right video that goes viral can reach millions of people overnight.
• It expresses your brand far better than any other method of delivering content.
And with today’s mobile devices taking over as the preferred way to access online content, it makes sense that you embrace all of the different methods of providing users with what they’re looking for. Solid digital video players and a decent server will make sure that anyone who visits your site will get what they need.
If you’re looking for the best way to stand out online and get noticed in the right way, look no further than the creation and release of compelling digital video content. It really does make a significant difference, and is something worth investing your time and money in. If you’re ready to improve your digital content in numerous ways, take a look at the services we can offer to you and don’t hesitate to contact us today.
ADTM
digger22 ... Thank you, and ...
all one would have to do is read the press release ...
IRVINE, Calif., Sept. 11, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, today announced specialized playlist features to its Media Graph ad tech platform. Media Graph users can choose from smart or simple playlists that will enable them to create and maintain a consistent brand experience and keep audiences engaged with custom video streams.
Simple playlists allow Media Graph users to curate content from selected videos in their own library or any shared content. Users have the ability to add and manage individual videos and playback in the order they choose.
It should be common knowledge by now that Adaptive relies on feedback from its clients to continuously update the Media Graph if warranted ...
"To keep up with the fluidity of the market, where groundbreaking innovations are announced frequently, we have to continuously reinvent and improve on our products and services," said John B. Strong, Interim Chief Executive Officer of Adaptive Medias. "Not only do we provide a comprehensive video monetization platform, but we also focus on creating features that enable us to better serve the needs of partners so they can remain focused on the core of their businesses."
And if anyone knows what he's doing, it's' this guy ...
Sal Aziz - 500+ connections
GM Video Platform
Orange County, California AreaOnline Media
Current - Adaptive Media, Inc
Previous - Ember, Inc., OneScreen, Epic Media Group / Traffic Marketplace
Education - University of California, Riverside
Recommendations - 24 people have recommended Sal
Websites - Company Website
Summary
Senior business executive, with over 10 years of experience, capable of building operational/technological cohesion and product/technology development engagement across all levels of staff, management, vendors and clients. Proven expertise in multiple life-cycle methodologies from conception to completion, driving process improvements at all levels with a forward-thinking, strategic planning attitude to surpass expectations and goals, within/below budget. Strong background in ad platforms, operations, targeting technology, product implementation, and overall site monetization strategy. Noted for positive rapport with co-workers and clients. Detail oriented, with a proven ability to successfully contribute to company objectives.
Specialties:
Online advertising and marketing expert across Display, Mobile, Social, Search and Video, User Acquisition, User Testing, Product Market Fit, Product Roadmap Development, Product Requirement Documentation, Business Strategy, Product Management, Digital media, Business Strategy, Mobile Best Practices, Digital Marketing Strategy, Consumer Experiences, Business Development, JIRA, Trafficking, Programmatic, Media buying, Pay-per-click, Media planning, Video advertising across multiple devices, video platform, campaign delivery.
Experience
GM Video Platform
Adaptive Media, Inc
January 2013 – Present (2 years 9 months)orange county, california area
Adaptive Media empowers publishers to grow and engage audiences across any screen with premium video. From turnkey applications to highly customized solutions, our technology streamlines processes and simplifies workflows, enabling customers to deliver premium video seamlessly across any screen.
Responsibilities:
• Managing and expanding client relationships – continual needs assessment – relationship plan
• Leading and directing the company video platform.
• Drafting and submitting roadmaps, product development plans, business plans, marketing plans and initiatives, and financial models
• Driving the installations and usage of video applications applying direct and indirect marketing efforts
• Providing account leadership including coordination of internal analytical, strategy and technical resources to deliver on client’s needs and expectations
• Delivering against a set scope of work that includes strategic development, results reporting, creative development and database management
• Understanding client business needs, participating in solution development and effectively communicating solutions
• Managing budgets and delivering programs within projected costs, including developing detailed marketing program cost estimates, business cases, and ROI models
• Analyzing financial statements and presenting financial justification for strategic recommendations
• Responsible for the financial profitability and growth of the Platform
• Responsible for accurate revenue forecasting
• Building solid, trusted relationships with team members, clients, and industry thought leaders
• Ensuring resources and opportunities are available for the account team to gain needed skills and abilities
• Staying abreast of consumer trends, industry news and audience research to ensure the company’s strategy remains the ahead
• Investigating and building out new product strategies and business models for the video space as technology advances
Advisor
Ember, Inc.
February 2013 – December 2013 (11 months)Orange County, California Area
Consulted on industry knowledge and provided guidance for this start-up company based in Orange County, CA. Focused strategies on building an ad-server geared to brand safety, return on investment and verified audiences. Helped grow the business to be acquired by Adaptive Medias in 2013.
Exit: Adaptive Medias acquired Ember 2013
Director of Product Development
OneScreen
August 2012 – January 2013 (6 months)Irvine,CA
OneScreen is a digital video solutions partner to producers, publishers, and advertisers. Our innovative and comprehensive technology products and services enable video stakeholders to build and streamline their connections with each other in the Media Graph?. Together with its ecosystem, OneScreen gives people more access to watch content where, when, and how they want.
Our respected partners include print, radio, and broadcast companies, brand and direct response advertisers, and producers across all content verticals. OneScreen is a member of IAB, MPA, ThinkLA, and is an Inc. 500|5000 company, ranking #622 among the fastest-growing private companies in the U.S.
Director of Operations
OneScreen
January 2012 – September 2012 (9 months)Irvine, CA
OneScreen is a video technology platform that connects and enables content owners to syndicate with full control, distributors to obtain publishing rights for their properties, and advertisers to target their message to the right viewers. With our wide array of business and audience applications, integrations, services, and a neutral exchange, digital video stakeholders can harness the trends in video consumption while focusing on what they each do best. Together, our network offers audiences greater access to quality content where, when and how they wish to experience it.
Volunteer Experience & Causes
Basketball Coach
Ladera Ranch NJB
September 2012 – Present (3 years 1 month)
Opportunities Sal is looking for:
Joining a nonprofit board
Skills-based volunteering (pro bono consulting)
Causes Sal cares about:
Children
Education
Health
Human Rights
Poverty Alleviation
Science and Technology
Education
University of California, Riverside
B.A, Business & Sociology
1999 – 2002
Activities and Societies: Afghan Student Union. Basketball
Irvine Valley College
Associate of Arts (AA), Sociology
1997 – 1999
Recommendations
A preview of what LinkedIn members have to say about Sal:
Sal is a great leader who constantly comes up with creative ideas for our digital world. Adaptive was my first role in Ad Tech and Sal served as someone who guided me through the complicated ecosystem with a helpful attitude. I reported directly to Sal as well as working with him and his department, within both roles, Sal brought a great deal of passion, energy, thoughtfulness and creativity. It’s a pleasure to work with Sal.
Savvy, energetic, spirited and strategic video and mobile platform leader who is great to work with. These are just some the attributes that describe Sal. I've always enjoyed working with him as a business partner. We've put together some very crafty technology initiatives that have addressed client video and mobile objectives. Many in the media industry should feel quite fortunate if they get a chance to work with Sal. His expertise within the video space focuses on the ability to offer a quality, yet cost effective media and SaaS solution.
http://www.linkedin.com/pub/sal-aziz/17/29/13a
[Abreviated Profile]
ADTM
Adaptive Medias Announces Specialized Playlist Features to Media Graph Ad Tech Platform
IRVINE, Calif., Sept. 11, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced specialized playlist features to its Media Graph ad tech platform. Media Graph users can choose from smart or simple playlists that will enable them to create and maintain a consistent brand experience and keep audiences engaged with custom video streams.
Simple playlists allow Media Graph users to curate content from selected videos in their own library or any shared content. Users have the ability to add and manage individual videos and playback in the order they choose.
Smart playlists enable users to dynamically populate content to their playlist using custom labels, including search terms, tags, and duration, and aggregate videos and other playlists to deliver a more engaging experience. The smart playlists update automatically when new content is added and if the content matches specific search terms and labels.
"To keep up with the fluidity of the market, where groundbreaking innovations are announced frequently, we have to continuously reinvent and improve on our products and services," said John B. Strong, Interim Chief Executive Officer of Adaptive Medias. "Not only do we provide a comprehensive video monetization platform, but we also focus on creating features that enable us to better serve the needs of partners so they can remain focused on the core of their businesses."
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Cont act: Max Pashman
mpashman@irpartnersinc.com
Phone: 818-280-6800
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ---------------------------------------------------------------------
ADTM
Mobile Video Advertising: Making Unskippable Ads
In the face of a mobile revolution, consider this: Should where we're telling stories change how we're telling stories? How should video advertising evolve for mobile? Google's Art, Copy & Code team set out to find an answer. Here we explore the results of our first experiment.
Published June 2015
Our mobile devices have become constant companions. They're in our hands, in our pockets, and on our bedside tables—everywhere we are. They're often the first thing we look at in the morning and one of the last things we check before turning in for the night. So what does this powerful connection mean for creatives and the stories we tell? And how does that small screen affect the way people experience these stories?
Ad creatives have long lamented mobile. The small screen can be a challenging canvas for big stories. Yet we know that brands can establish a deeper personal connection on mobile, more so than on TV or desktop. So as the mobile world increasingly shifts to video, brands need to figure out how to tell new and better brand stories on mobile devices.
Introducing Unskippable Labs
What resonates with people in mobile video advertising? And how is that different from what resonates on TV? Nobody knows. The best way to try to understand this emerging mobile world is to experiment: Put creative out there and see what people respond to in meaningful, measurable ways.
Using YouTube TrueView, an ad format that allows people to choose if they want to watch or skip an ad, we tested three alternate cuts of the same story to understand what makes an ad worth watching. We also used Google's Brand Lift solution to gather metrics like ad recall and brand awareness, which helped us understand if particular cuts were more impactful than others. Our key question with these experiments was simply: What makes an ad unskippable?
An experiment in video advertising: "The Mobile Recut"
For the first Unskippable Labs experiment, Google's Art, Copy & Code team worked with Mountain Dew, BBDO NY, and OMD Worldwide to understand what mobile video advertising people are most likely to watch and how their views impact brand metrics. Could we start with a great ad, adapt it, and make it work even better on mobile?
We started with the Mountain Dew® Kickstart™ "Come Alive" spot—a popular ad that had been running on television and TrueView for two months and earned nearly 9 million total views on YouTube. Our mission was to take this ad and make it even more "unskippable," especially on mobile.
So, what did we find? Check out the three cuts of the mobile video ad we tested below to find out
"The Original"
The cut: "The Original" served as the control in our experiment. It's a 30-second spot starring three guys who grab a Mtn Dew Kickstart, start dancing, and everything in the basement—from the overstuffed chair to the dog—joins in. Then the guys head out for whatever comes next.
The theory: The old way is the best way. The spot has a classic ad story arc with a clear beginning, middle, and end. A great story, great action, great editing, and a great song make for a winning combination.
"The Big Punch"
The cut: This 31-second mobile ad recut starts with a big, bold product shot and a countdown, signaling that something cool is about to happen. Viewers are then dropped into the middle of the action and the story unfolds from there.
The theory: The idea here is to get the brand in front of the audience before viewers can skip the ad. From there, the story arc isn't as clear as it is in "The Original," but it has lots of the same action. It might not deliver on viewership, but it should work hardest at lifting brand metrics.
"Pure Fun"
The cut: The "Pure Fun" recut drops viewers into the middle of the action with no music or any real sense of what's happening. Then the music kicks in and the ad shows different dancing elements. It's significantly longer than the first two ads at 1 minute, 33 seconds.
The theory: What happens when viewers don't know what's happening? No music, no cues, no story. If they like it, keep the unexpected coming—hockey trophies, dancing dogs, a table slow jam. The ad doesn't feature a strong story arc; the brand and product are featured over time, but less explicitly than in the first two ads.
Findings from "The Mobile Recut"
What did we find? While there wasn't one clear winner across all the metrics we looked at, we did find that mobile may offer a fresh canvas, inviting creatives to ditch ad norms and have a little more fun.
The unexpected can be powerful. View-through rates (VTRs) for all three ads were about the same when we looked at views from desktop computers. But something funny happened on mobile. "Pure Fun" had no traditional storyline or structure, yet it was viewed at a 26% higher rate than the other cuts on mobile.
Our speculation is that people were intrigued by the mystery of what they saw. They were more interested in seeing where the story went than in skipping ahead. Even though we started with a successful ad, we got an even stronger response by putting a different sort of story out there.
Viewers may watch more on mobile. Not only did more viewers watch "Pure Fun" (v3) on mobile than on desktop, but they watched for a longer period of time. "Pure Fun" gave them more to watch—at 1 minute and 33 seconds, it was more than three times as long as the others. With the chance to watch more, people did, watching more than 1 minute and 9 seconds.
This is a creative opportunity: Everything doesn't need to be a cut-down from the TV spot. It suggests that the challenge in creating mobile video ads isn't to make everything faster, but to make everything more effective. We shouldn't just stuff our stories into smaller frames; we can make new frames altogether.
It doesn't take "ads" to move brands.There was a fascinating split in the Brand Lift results. Ad recall for "Pure Fun" was significantly lower—more than 54% lower than for the other two cuts on mobile. But the brand awareness lift for all three cuts was about the same. People who saw "Pure Fun" didn't remember seeing an ad for Mtn Dew Kickstart (maybe because it didn't feel like an ad), but they remembered the brand just as well as the other cuts. It also showed that there is more to adapting for digital than making sure your brand is seen before people can skip it. "The Big Punch" did no better than "The Original" or "Pure Fun" at lifting the brand. Putting the brand first is not the easy answer.
And there was one other interesting layer to "Pure Fun" when we looked at how people responded to it on mobile versus desktop. Brand awareness was significantly higher on mobile than it was on desktop. But why? Something about it worked quite differently, but we don't know what. Maybe mobile viewers were more focused on it and thus remembered the brand better even though they didn't see it as an ad. Perhaps another experiment is in order to help illuminate the answer.
Our goal was to take a great ad and make it even better on mobile. We got people to skip less often and watch longer. We uncovered some dynamics about the way people respond to mobile video advertising that show it may be more different than we think. In this case, we worked with what we had—no second shoots or weeks of editing—just an afternoon of editing.
This Mobile Recut experiment didn't hand us a silver bullet or show us that we need to throw out everything we know about advertising. But it did show us that we can make an impact with longer, richer stories—content that doesn't necessarily feel like an ad. As BBDO NY's John Osborn put it: "It's like taking a life-sized Picasso and trying to stick it in a dollhouse." His point is clear: Context matters. We can make even the best ads on television better for mobile.
Greg Lyons, vice president of marketing for Mountain Dew, echoes that sentiment. "The Unskippable Labs partnership demonstrates how YouTube connects us with our increasingly mobile-first consumer, when and where they are most engaged. It's not about interrupting them with a brand message, but creating content that is entertaining and worthy of their time and attention."
This experiment suggests that maybe it's time to look past our notions of a "traditional" ad when it comes to mobile. Our ads don't need to be shorter, quicker, and more snackable; they can be longer, richer, and perhaps even a bit stranger. As our time and attention increasingly shift to mobile, we look forward to seeing what mobile-first video starts to look like. The evolution will be fascinating to watch.
https://www.thinkwithgoogle.com/experiments/mobile-video-advertising-making-unskippable-ads.html#utm_source=Twitter&utm_medium=social&utm_campaign=Think
ADTM
Why Online Video Is a Must-Have for Your Mobile Marketing Strategy
Written by The YouTube Insights Team
Published April 2015
When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? Our latest research says yes. Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.
In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets.
Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices. When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV. To them, mobile isn't the second or third screen. It's the first.
In our latest research with Ipsos MediaCT, we wanted to see how this enthusiasm for mobile video translates to brands. We surveyed U.S. consumers who watch videos on various devices and the results were striking. We found that smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are.
Here, we share the insights we uncovered about how smartphone viewers experience video advertising and branded video content:
Smartphone users are more likely to watch and share ads and content from brands.
Our research suggests that people who view videos on their phones are 1.4X as likely to watch ads as those who view videos on desktop computers or televisions. And smartphone viewers aren't just more inclined to watch ads; they're also more inclined to share them. Those who see ads or branded content on their smartphones are 1.8X as likely to share it as their desktop counterparts. That compulsion to share extends offline, too. Smartphone viewers are 1.6X as likely as TV viewers to turn to their peers in person and talk about the video content they're watching.
Get deeper personal connection on mobile, but give consumers a choice.
Our research found that in addition to being more likely to watch and share ads and content from brands, smartphone video viewers were nearly 2X as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices and 1.3X as likely as desktop viewers. That's intuitive when you think about the nature of watching video on your smartphone; it's a more intimate and personal experience than watching on desktop or TV. It seems natural that mobile video would be the place for brands to build personal connections.
That said, brands need to be sensitive to the personal experience people have on their smartphones. One way to respect mobile users is to give them a choice in the ads they consume. In fact, more than three out of four smartphone viewers surveyed in our research said having the choice to skip an ad is important to them.
And choice isn't just better for mobile consumers; it's better for the brands trying to reach them, too. Rosetta Stone, for example, ran TrueView ads to test different video thumbnails and see which grabbed the attention of mobile users. The version of its ad that more people chose to watch was then promoted further with YouTube Masthead ads on mobile. Its two-pronged mobile approach yielded a 51% increase in its YouTube channel subscribers, in addition to a 10X increase in mobile traffic to the brand site.
Micro-moments are those moments in which we reflexively turn to a device to act on a need. Often, that need relates to a product or service. And increasingly, mobile video is playing a role in meeting that need. More than 50% of the smartphone video viewers we surveyed said they used video to help them make product decisions in stores or on company websites, and they listed YouTube as their #1 destination for finding information about a brand or product. In fact, mobile phones might even be the new in-store shopping assistant: one in three shoppers actually prefers to use a smartphone to find additional information rather than ask a store employee for help, according to our mobile in-store research study.
The brands that win in these moments are using video to solve for user needs. Our recent research shows that smartphone video viewers are 1.2X as likely as desktop viewers to think more highly of companies that offer videos about their products and services. Unboxing or how-to videos may not be as sexy as creative advertising, but they're essential to any mobile marketing strategy. They help consumers quickly predict the experience of ownership.
https://www.thinkwithgoogle.com/articles/online-video-mobile-marketing-strategy.html
ADTM
joenatural ... Well said, indeed; however, ...
perhaps you or your friend care to explain ...
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=116630298
why Mr. Strong purchased 515,366 shares of ADTM, and assumed the role of Acting CEO of Adaptive Medias ?? Does it really make sense for Mr. Strong to buy all of those shares, and then turn around and dump them for fear that the Company is headed for bankruptcy ????
Also, please explain how insiders holding all of those restricted shares are able to sell them without first registering them by filing an SEC Form S-1 or S-3 ??? It's really beyond me how so many "investors" here on this board just can't seem to understand this !!!
I'm waiting.
ADTM
Adaptive Media ?@adaptive_m ...
8 hours ago
Team Adaptive lunch today! Happy Thursday everyone!
https://twitter.com/adaptive_m
ADTM
ed2000 ... News Flash ...
"Can you answer me, why they have had 5 positions open for almost 6 months? I'm curious what you think? My guess is they couldn't afford to pay new employees, even if they do need them."
It appears ...
https://www.adaptivem.com/careers/
that they just may have filled two (2) of those open spots !! How's that ???
I do know that one (1) of them was a Marketing Coordinator ... perhaps Michelle Rivera ...
https://www.linkedin.com/profile/view?id=ABQAAAI9n7IB7pk1dhjJxB5O1kuS8v8vBmWvl-4&authType=OUT_OF_NETWORK&authToken=AFBX&trk=extra_biz_connect_hb_upphoto
needs some help considering all the new business the Company's bringing on board !!!
ed2000 ... Well, why don't you ...
wait until the end of the year to post those stats ... they're quite meaningless at this point in time !!
By the way, do you see anything close to $26 million in debt anywhere ??? ... perhaps sober is the way to go here !!!
P.S. No I can't ... sorry !! ... and just for the record, it doesn't bother me one bit, because I happen to think management knows exactly what they're doing !!
By the way, did you see ...
https://www.linkedin.com/profile/view?id=ADEAABfgkL0BPMKbvMdXFUTJXO0FYR7hhOdeaQM&authType=NAME_SEARCH&authToken=HACY&locale=en_US&srchid=3290551491441298188725&srchindex=1&srchtotal=1&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A3290551491441298188725%2CVSRPtargetId%3A400593085%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH
the intern from Harvard ???
Adaptive Media ?@adaptive_m ...
18 hours ago
Guess which publishers are moving to Snapchat? Signs that video for publishers is huge. http://ow.ly/RtzkY
https://twitter.com/adaptive_m
3 New Publishers Go All In on Snapchat Discover
Mashable, Tastemade and IGN sign on as partners
By Lauren Johnson
August 26, 2015, 1:12 PM EDT
Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal.
Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content for Discover, joining names like Cosmopolitan, CNN and the Daily Mail.
Until now, Snapchat has capped the number of publishers participating in Discover at 12. Last month, Yahoo and Warner Music were replaced by iHeartRadio and Buzzfeed.
But with the introduction of Mashable, Tastemade and IGN, Snapchat is expanding the program to 15 publishers.
Advertising, a big part of Discover's appeal, helps marketers reach the app's 100 million daily active users. Publishers can sell full-screen video ads between content and also sponsor a publisher's daily Stories.
In a statement, IGN said it already has plans to roll out several new series on Snapchat, including behind-the-scenes video, six-second reviews and "Fan Art Friday." Re/code reported that Universal Pictures will be IGN's launch partner, while Coke will take over Tastemade's channel. Qualcomm is Mashable's first advertiser.
"Gaming and geek culture have become dominant voices in pop culture, and IGN will give Snapchat's core demographic of 13- to 34-year-olds something new to talk about and share every day," said Peer Schneider, gm and co-founder of IGN.
ADTM
socio01 ... Well, I can ...
"This stock is so pathetic"
tell you a number of things that are more pathetic !!!
By the way, you had every opportunity yesterday to sell your "pathetic" stock at more than $0.30 ... did you take advantage of that ???
joenatural ... Are you serious ??? ...
"Insiders/the company .... without any doubt whatsoever, especially with this volume that was created by a fraudulent PR ....."
I can't believe that you too think that insiders can sell their shares just anytime they want without first having their shares registered by the Company which entails filing an SEC Form S-1 or S-3 !!! Then you'd have to see insiders file an SEC Form 4.
Perhaps a more realistic scenario is insiders/employees buying, because there's nothing to stop them from doing that.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=116633114
Oh, by the way, did you see this ??? ...
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=116630298
Furthermore, maybe you can explain why these people ...
Issuance of Common Stock
During the six months ended June 30, 2015, the Company issued 747,912 shares [at $2.07/share] of its common stock for to various employees and consultants in exchange for services rendered. The aggregate fair value of these issuances was $1,548,871. Additionally, the Company issued and sold 2,164,661 shares [at $1.69/ share] of its common stock (including 981,229 shares related to anti-dilution clauses) to an accredited investor for an aggregate purchase price of $2,000,000. The total number of shares outstanding as of June 30, 2015 was 16,782,344.
During the six months ended June 30, 2014, the Company issued 298,204 shares [at $3.55/share] of its common stock to various consultants in exchange for services rendered with an aggregate fair value of $1,058,817. The Company also issued 46,667 shares [at $2.24/share] of its common stock in connection with the settlement of a convertible note with a fair value of $105,000 (note 5). Additionally, the Company issued and sold 1,095,334 shares [at $2.24/share] of its common stock to several accredited investors for an aggregate purchase price of $2,464,499. Finally, in the six months ended June 30, 2014, the Company issued 8,998 shares of its common stock for settlement of $29,880 of accounts payable or $3.32 per share on average. The total number of shares outstanding as of June 30, 2014 was 6,412,225.
http://www.sec.gov/Archives/edgar/data/1428397/000114420415050252/v418058_10q.htm [page 9]
would want to sell, if they could, these shares and take a loss ??? Do you know of any shares that were issued at a price lower than $1.69 per share ???
And a fraudulent PR ??? I suppose you think that ...
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=116703738
the Company is fraudulent, too !!??!!
And as long as you have your calculator out you just might want to factor this in, too ??? ...
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=116705080
Something tells me you're not thinking straight just because our acting CEO wouldn't give you, a trader, some of his most valuable time, right ???
ADTM
ed2000 ... Good Grief !!! ...
"Actually it looks closer to $26 million in debt."
Surely, you're not talking about Adaptive Medias !!!
If so, please show me where you find debt anywhere close to $26 million, okay ??
By the way, perhaps you should take a look at this, too !!
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=116705080
236T568 ... Did you forget to ...
consider this ??? ...
On May 6, 2015, the Company entered into a Confidential Settlement Agreement and Mutual Release (the “Settlement”) with Gregg Templeton, pursuant to which the Company and Mr. Templeton agreed to mutually release one another from any and all obligations under previous consulting arrangements between the parties. Pursuant to the terms of the Settlement Agreement, in exchange for consulting services previously rendered to the Company, the Company's shall pay to Mr. Templeton (i) a cash fee in the amount of $405,000; (ii) 318,343 shares of the Company's common stock; and (iii) a five-year warrant to purchase 1,500,000 shares of the Company's common stock at a price of $3.00 per share. This settlement was authorized by two of three Board members at the time of our last filing and as such it was accrued as a type II subsequent event. It was later determined that the settlement document itself was never signed by an officer of the Company. Further, the Chairman of the Board, being the only sitting Board member as of the date of this filing, has committed to rescinding the Board authorization for this settlement. As such we expect to reverse the effects of the settlement as described above in the third quarter of 2015.
http://www.sec.gov/Archives/edgar/data/1428397/000114420415050252/v418058_10q.htm [page 13]
I believe we're talking about $3.7 million that was included in Accruals and Accounts Payable. If I'm not mistaken, that $3.7 million, if indeed it's reversed, would cut the account almost in half, right ???
joenatural ... Just curious, but ...
"Nice pump and dump PR though."
who besides traders do you think would be dumping ??? Surely, you don't think people who received stock valued much higher than today's prices would be selling, or would you ???
Well, it looks ...
http://latinon.us/web/
"We Are One Of The Biggest Suppliers Of Video Solutions For The US Hispanic Market And The Best Option for Online Advertising Monetization Of Premium Sites."
like little ole Adaptive Medias landed another biggie !!
http://latinon.us/web/?page_id=125
Yup, already listed alongside some major players, but Adaptive is the only one with the Media Graph, the "mobile-first" all-in-one video player !!!
ADTM
Adaptive Medias Signs Large International Media Agency to Media Graph Ad-Tech Platform
International Media Group Delivers More Than 45 Million Daily Impressions with Over 100 Properties
IRVINE, Calif., Sept. 2, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced that it has signed LatinOn Group, a leading international and Hispanic digital media agency, to its Media Graph ad-tech platform. Adaptive Medias expects to realize initial revenues from this contract during the current third quarter.
LatinOn offers its clients advertising services and digital video content in a multitude of verticals, including pop culture, automotive, lifestyle, health, and entertainment. The company not only provides its own content for publishers but also edits content from major international agencies worldwide and in Spanish. LatinOn will be leveraging Media Graph's premium digital video content to supplement its current offerings, its "mobile-first" video player across its properties, and the platform's ad serving capabilities.
Hispanics are consuming digital media at a rapid rate and have the highest engagement rates and time spent interacting online, specifically with their mobile devices, according to Nielsen research. And, according to Google, opportunities to reach more Hispanics through digital media remain largely untapped and underserved.
Risbel Mendoza, Chief Operating Officer at LatinOn, said, "We've been searching for ways to make our digital media efforts more streamlined and less fragmented. Using Adaptive Medias' Media Graph technology, we now have the capability of simplifying our digital media efforts so we can focus on building on the solid foundation of digital media for the Hispanic community."
Adaptive Medias' Interim CEO John B. Strong said, "We are pleased to add one of the largest Hispanic media agencies to our Media Graph platform. Our goal has remained consistent -- to enhance the ability for publishers to access and monetize digital content and simplify the process. LatinOn can now leverage our leading Media Graph video player technology, massive library of content, ad serving capabilities and real-time bidding and intelligence in one system.
The addition of LatinOn to our Media Graph platform is part of our overall strategy of transitioning from our lower margin marketplace business to our higher margin Media Graph business model. The increased demand for our Media Graph platform, as reflected by our latest new client wins, well positions towards the path for growth and profitability," concluded. Mr. Strong.
ABOUT LATINON GROUP
LatinOn, headquartered in Miami, is an independent international media agency and technology partner. LatinOn is formed by a team specialized in digital media and can create international media strategies for advertisers and publishers. For more information, please visit www.latinon.us.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Investor Contact: Max Pashman mpashman@irpartnersinc.com
Phone: 818-280-6800
Source: Adaptive Medias Inc.
--------------------------------------------------------------------- This news release was delivered to you by GlobeNewswire. 5200 W. Century Blvd. Suite 890 Los Angeles CA 90045 USA If you wish to be removed from this list, please call 1-800-307-6627, or email email-inquiries@globenewswire.com or click on the following link: https://www.globenewswire.com/unsubscribe?l=11723 ---------------------------------------------------------------------
ADTM
Adaptive Media ?@adaptive_m ...
13 hours ago
Our mobile-first video player design focuses on the growing trend of users viewing video on their smartphone and tablet devices.
Adaptive Media ?@adaptive_m
16 hours ago
Bye Bye Flash! http://ow.ly/Rtzz0
https://twitter.com/adaptive_m
Farewell To Flash: What It Means For Digital Video Publishers
Posted Aug 23, 2015 by Vijay Balan
It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash.
Not too long ago, Flash powered a high percentage of the Internet’s vast array of video content. Today, that number is lower. But make no mistake, there are still many Flash-powered multimedia items on the web, including graphics, videos, games and animations, like GIFs, a preferred method of expression for millennials and adults alike.
We’ve been watching HTML5 impede on Flash for a while, and it’s now taking center stage, establishing itself as a predominant creative format, validated by the recent moves by Google and Mozilla that are only helping to accelerate that transition.
Over the years, Flash has become famous for a few less-than flattering features that can all play a role in hindering user experience, including intrusive experiences, increasing page-load times, lowering a site’s search engine optimization (SEO) and security flaws.
Despite all these grievances, the digital-video advertising industry has been forced to use Flash because of VPAID (Video Player-Ad Interface Definition), a standard that allows a video ad and a video player to communicate with each other. VPAID provides a way to dynamically swap or customize video-ad creative based on ad decisions, and has long been used for Flash-based video ads on desktops.
When you consider the fact that Flash needs to be installed (as opposed to HTML5, which requires no installation), it’s easy to see why in the long term, it didn’t stand a chance. Some would argue that Apple’s refusal to ever support it should have been a sign of things to come.
However, it’s important to remember that Flash was developed in a time where the desktop was king. The long load times it commands simply aren’t conducive to mobile environments — a deal-breaker for today’s mobile-first world.
What Does The Change Mean For Publishers?
In spite of all this, for digital-video publishers, excitement may not be the initial emotion evoked by Flash‘s funeral. With the goal of increasing browsing speed and reducing power consumption for users, Google’s Chrome desktop browser announced their formerly opt-in setting that pauses plug-in content that isn’t considered essential to the webpage will become a default setting by early September.
This means that if publishers don’t upgrade their format specification, some or all of their video content may no longer be available for people to view; this will certainly affect viewer loyalty and monetization efforts.
For example, Flash video ads served in a desktop Chrome browser will load in a paused state, then the user will have to click the ad for it to play. These ads will still register as impressions. However, it won’t take long for programmatic buyers to scale back their bids on video ad inventory garnering a high number of impressions with no quartiles.
Publishers need to urge their buyers to prepare for the upcoming Flash-pocalypse because, despite the publishers‘ level of preparation, if their buyers don’t have the proper HTML5 creative assets, it will impact their ability to transact, having an impact on publisher revenue and the ability to successfully implement advertiser campaigns.
How Publishers Can Prepare
The most crucial thing for publishers is going to be ensuring that their advertisers and demand partners (ad networks, ad exchanges and advertisers) are providing and hosting HTML5 ad creatives moving forward.
Publishers themselves will also need to migrate their tech stack. Not having a complete HTML5 advertising technology stack can potentially impact their ad revenue as buyer bids will eventually subside for non-compatible inventory.
Any change that has the potential to have a significant, long-term impact on a publisher’s business is going to be a bit scary. However, in the long run, this change will be better for the digital ecosystem as a whole.
In fact, some advertising technology companies have already begun to automatically convert Flash ads to HTML5 to help make the transition for publishers less painful.
The Impact
For publishers, one of the biggest wins of Flash‘s depreciation comes in the form of engineering resources saved. Historically, video publishers have always wanted to pick a standard, but the reality is, they haven’t been able to because of the aforementioned VPAID issue.
They’ve essentially been forced to use Flash to keep their ads business running — but also support an HTML5 code base. This means that any software management, maintenance and updates they make, like bug fixes, must be addressed in both code bases, which is very time-consuming from an engineering standpoint.
By switching their platform to HTML5, companies can improve supportability, development time will decrease and the duplicative efforts of supporting two code bases will be eliminated. It will also result in lower operating costs and a consistent user experience between desktop and mobile web.
A major concern for publishers today is the amount of media consumption that’s occurring in mobile environments. They need to prioritize providing the best possible experience on mobile, and the decline of Flash and movement to HTML5 will do just that, as Flash has never worked well on mobile.
Time spent on mobile devices is still climbing steadily; according to eMarketer, U.S. adults will spend more than 5.5 hours per day with digital media in 2015, the majority (2:51) of which will be spent on a mobile device.
Popular desktop browsers, like Chrome, revoking their support for Flash, is a catalyst for HTML5 becoming digital-video advertising’s format for the future.
A Win-Win-Win
I believe that a Flash-free world will be better for everyone. HTML5 is conducive to the direction media consumption is heading and will positively affect people’s digital-video viewing (a primary concern for today’s digital publishers), creating a better overall Internet experience. It also takes less bandwidth than Flash to run, making it much more efficient for battery life on consumer’s devices.
There will be some initial challenges for digital-video publishers and broadcasters. For example, HTML5 creative is heavier, so they’ll need to be diligent about updating their specs and acceptance. But in the long run, they will be able to provide a better user experience, which in turn will help drives results for their advertisers.
News with such big implications for the digital-ad world can often warrant mixed reactions and spark discussions over who will benefit the most. But this is one change that I think both publishers and advertisers can appreciate and recognize as a huge step forward for the ecosystem.
Take a bow, Flash; your grand finale is here — and everyone in the audience should be clapping.
ADTM
P.S. If you're in the mood for a few giggles, you just gotta read the comments.
Rockfish22 ... Here's a little refresher ...
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=111878367
and here's the OTC Threshold Securities List ...
http://otce.finra.org/RegSHO
and ADTM isn't on it.
Like I said before, anytime the MM's are involved especially with a rather illiquid OTC stock, it's virtually impossible to tell what's going on.
Take for instance ...
http://otcshortreport.com/index.php?index=ADTM&action=view#.VJnxJU6DD
the 44,000 shares sold short at $0.18 on 8/21 ... one would think those shares would be covered at something less than $0.18; however, the share price has only gone up since ... what's up with that ??!!??
Also, approximately 100,000 shares were sold short from 8/22 - 8/28 and none on the 29th ... could it be that the 84,000 shares traded that day have been used to cover a good portion of those 100,000 shares ?? Nobody can say for sure; consequently, I just don't consider it all that relevant.
It's kinda interesting to note that Interactive Brokers only shows ...
https://www.interactivebrokers.com/en/index.php?key=adtm&cntry=usa&tag=United%2520States&ib_entity=llc&ln=&asset=&f=4587&conf=am&amref=1
1,000 shares available to borrow !!
In the final analysis, I wouldn't pay attention to the daily short positions if I were you. As you can see here ...
http://www.otcmarkets.com/stock/ADTM/short-sales
there's never been much of a short position outstanding at anytime.
Hope this helps.