Adaptive Medias Inc (fka ADTM)

[newelong]

digger22 ... Thank you, and ...

all one would have to do is read the press release ...

IRVINE, Calif., Sept. 11, 2015 (GLOBE NEWSWIRE) -- Content syndication and monetization company, Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, today announced specialized playlist features to its Media Graph ad tech platform. Media Graph users can choose from smart or simple playlists that will enable them to create and maintain a consistent brand experience and keep audiences engaged with custom video streams.

Simple playlists allow Media Graph users to curate content from selected videos in their own library or any shared content. Users have the ability to add and manage individual videos and playback in the order they choose.

It should be common knowledge by now that Adaptive relies on feedback from its clients to continuously update the Media Graph if warranted ...

"To keep up with the fluidity of the market, where groundbreaking innovations are announced frequently, we have to continuously reinvent and improve on our products and services," said John B. Strong, Interim Chief Executive Officer of Adaptive Medias. "Not only do we provide a comprehensive video monetization platform, but we also focus on creating features that enable us to better serve the needs of partners so they can remain focused on the core of their businesses."

And if anyone knows what he's doing, it's' this guy ...

Sal Aziz - 500+ connections
GM Video Platform
Orange County, California AreaOnline Media
Current - Adaptive Media, Inc

Previous - Ember, Inc., OneScreen, Epic Media Group / Traffic Marketplace

Education - University of California, Riverside

Recommendations - 24 people have recommended Sal

Websites - Company Website

Summary

Senior business executive, with over 10 years of experience, capable of building operational/technological cohesion and product/technology development engagement across all levels of staff, management, vendors and clients. Proven expertise in multiple life-cycle methodologies from conception to completion, driving process improvements at all levels with a forward-thinking, strategic planning attitude to surpass expectations and goals, within/below budget. Strong background in ad platforms, operations, targeting technology, product implementation, and overall site monetization strategy. Noted for positive rapport with co-workers and clients. Detail oriented, with a proven ability to successfully contribute to company objectives.

Specialties:

Online advertising and marketing expert across Display, Mobile, Social, Search and Video, User Acquisition, User Testing, Product Market Fit, Product Roadmap Development, Product Requirement Documentation, Business Strategy, Product Management, Digital media, Business Strategy, Mobile Best Practices, Digital Marketing Strategy, Consumer Experiences, Business Development, JIRA, Trafficking, Programmatic, Media buying, Pay-per-click, Media planning, Video advertising across multiple devices, video platform, campaign delivery.

Experience

GM Video Platform
Adaptive Media, Inc
January 2013 – Present (2 years 9 months)orange county, california area

Adaptive Media empowers publishers to grow and engage audiences across any screen with premium video. From turnkey applications to highly customized solutions, our technology streamlines processes and simplifies workflows, enabling customers to deliver premium video seamlessly across any screen.

Responsibilities:

• Managing and expanding client relationships – continual needs assessment – relationship plan
• Leading and directing the company video platform.
• Drafting and submitting roadmaps, product development plans, business plans, marketing plans and initiatives, and financial models
• Driving the installations and usage of video applications applying direct and indirect marketing efforts
• Providing account leadership including coordination of internal analytical, strategy and technical resources to deliver on client’s needs and expectations
• Delivering against a set scope of work that includes strategic development, results reporting, creative development and database management
• Understanding client business needs, participating in solution development and effectively communicating solutions
• Managing budgets and delivering programs within projected costs, including developing detailed marketing program cost estimates, business cases, and ROI models
• Analyzing financial statements and presenting financial justification for strategic recommendations
• Responsible for the financial profitability and growth of the Platform
• Responsible for accurate revenue forecasting
• Building solid, trusted relationships with team members, clients, and industry thought leaders
• Ensuring resources and opportunities are available for the account team to gain needed skills and abilities
• Staying abreast of consumer trends, industry news and audience research to ensure the company’s strategy remains the ahead
• Investigating and building out new product strategies and business models for the video space as technology advances

Advisor
Ember, Inc.
February 2013 – December 2013 (11 months)Orange County, California Area

Consulted on industry knowledge and provided guidance for this start-up company based in Orange County, CA. Focused strategies on building an ad-server geared to brand safety, return on investment and verified audiences. Helped grow the business to be acquired by Adaptive Medias in 2013.

Exit: Adaptive Medias acquired Ember 2013

Director of Product Development
OneScreen
August 2012 – January 2013 (6 months)Irvine,CA

OneScreen is a digital video solutions partner to producers, publishers, and advertisers. Our innovative and comprehensive technology products and services enable video stakeholders to build and streamline their connections with each other in the Media Graph?. Together with its ecosystem, OneScreen gives people more access to watch content where, when, and how they want.

Our respected partners include print, radio, and broadcast companies, brand and direct response advertisers, and producers across all content verticals. OneScreen is a member of IAB, MPA, ThinkLA, and is an Inc. 500|5000 company, ranking #622 among the fastest-growing private companies in the U.S.

Director of Operations

OneScreen
January 2012 – September 2012 (9 months)Irvine, CA

OneScreen is a video technology platform that connects and enables content owners to syndicate with full control, distributors to obtain publishing rights for their properties, and advertisers to target their message to the right viewers. With our wide array of business and audience applications, integrations, services, and a neutral exchange, digital video stakeholders can harness the trends in video consumption while focusing on what they each do best. Together, our network offers audiences greater access to quality content where, when and how they wish to experience it.

Volunteer Experience & Causes

Basketball Coach
Ladera Ranch NJB
September 2012 – Present (3 years 1 month)

Opportunities Sal is looking for:

Joining a nonprofit board
Skills-based volunteering (pro bono consulting)

Causes Sal cares about:

Children
Education
Health
Human Rights
Poverty Alleviation
Science and Technology

Education

University of California, Riverside
B.A, Business & Sociology
1999 – 2002

Activities and Societies: Afghan Student Union. Basketball

Irvine Valley College
Associate of Arts (AA), Sociology
1997 – 1999

Recommendations

A preview of what LinkedIn members have to say about Sal:

Sal is a great leader who constantly comes up with creative ideas for our digital world. Adaptive was my first role in Ad Tech and Sal served as someone who guided me through the complicated ecosystem with a helpful attitude. I reported directly to Sal as well as working with him and his department, within both roles, Sal brought a great deal of passion, energy, thoughtfulness and creativity. It’s a pleasure to work with Sal.

Savvy, energetic, spirited and strategic video and mobile platform leader who is great to work with. These are just some the attributes that describe Sal. I've always enjoyed working with him as a business partner. We've put together some very crafty technology initiatives that have addressed client video and mobile objectives. Many in the media industry should feel quite fortunate if they get a chance to work with Sal. His expertise within the video space focuses on the ability to offer a quality, yet cost effective media and SaaS solution.

http://www.linkedin.com/pub/sal-aziz/17/29/13a

[Abreviated Profile]

ADTM