Excellent quote. A quote that comes to mind for me is 'He who thinks he knows all, knows all he will ever know." I think I may have read it from a fortune cookie. That quote is of particular interest regarding this message board because so many people here have been willing to perform extensive, ongoing DD and share the info with current and potential DUSS investors. I really appreciate that. GLTA

What reality tv exposure can do for a company, or brand, is nothing short of amazing. Time article titled 'Self Sells: Bethenny Frankel's Triumph' dated May 9, 2011:
"Vulgar, vulnerable, wise and neurotic, Bethenny Frankel, Bravo's last-minute addition to its blockbuster series The Real Housewives of New York City, was a poor man's Housewife from the first. Not a wife (single Frankel was expanding her catering business) nor a homeowner (she rented her Upper East Side one-bedroom), she weathered patronizing barbs from older, wealthier castmates for these and other deficiencies with a captivating mix of insouciance and insecurity.
Ah, how the Juvederm has turned. Now, while former castmates struggle to comfort themselves on camera with a smidgen of dignity, Frankel is a cottage industry. Her Skinnygirl Margarita drink, which debuted on The Real Housewives of New York City, was just sold to a distributor for $120 million. Her Skinnygirl diet-advice books are New York Times best sellers. She's expanding into lingerie, skin care and self-help books (see her latest, A Place of Yes, in stores near you). She has some 567,000 followers on Facebook and half a million on Twitter. And every step of her rise — especially the eleventh-hour arrival of a Mr. Right, Jason Hoppy, and their unplanned baby girl, Bryn — has been chronicled on two solo spin-offs on Bravo, Bethenny Getting Married? and Bethenny Ever After." Link: http://www.time.com/time/arts/article/0,8599,2070126,00.html

Imagine if you could have bought some shares in Bethenny Frankel's Skinnygirl brand for a penny or less, before it became a dominant brand. That investment wasn't available, but you can own a stake, in the enterprise that Jason Dussault is currently rebuilding, on the cheap. Go DUSS. GLTA

DUSS is not only a trading symbol, it's an acronym
D.U.S.S.=
Dussault
Unquestionably
Set(for)
Success

Go DUSS. GLTA

Excellent. That demonstrates the power of weekly primetime tv exposure. So glad there are so many months of this tv exposure remaining. Only wish I could order the episodes here in the states. Go DUSS. GLTA

What reality tv exposure can do for a company, or brand, is nothing short of amazing. Time article titled 'Self Sells: Bethenny Frankel's Triumph' dated May 9, 2011:
"Vulgar, vulnerable, wise and neurotic, Bethenny Frankel, Bravo's last-minute addition to its blockbuster series The Real Housewives of New York City, was a poor man's Housewife from the first. Not a wife (single Frankel was expanding her catering business) nor a homeowner (she rented her Upper East Side one-bedroom), she weathered patronizing barbs from older, wealthier castmates for these and other deficiencies with a captivating mix of insouciance and insecurity.
Ah, how the Juvederm has turned. Now, while former castmates struggle to comfort themselves on camera with a smidgen of dignity, Frankel is a cottage industry. Her Skinnygirl Margarita drink, which debuted on The Real Housewives of New York City, was just sold to a distributor for $120 million. Her Skinnygirl diet-advice books are New York Times best sellers. She's expanding into lingerie, skin care and self-help books (see her latest, A Place of Yes, in stores near you). She has some 567,000 followers on Facebook and half a million on Twitter. And every step of her rise — especially the eleventh-hour arrival of a Mr. Right, Jason Hoppy, and their unplanned baby girl, Bryn — has been chronicled on two solo spin-offs on Bravo, Bethenny Getting Married? and Bethenny Ever After." Link: http://www.time.com/time/arts/article/0,8599,2070126,00.html

Imagine if you could have bought some shares in Bethenny Frankel's Skinnygirl brand for a penny or less, before it became a dominant brand. Go DUSS. GLTA

Thanks for the reward, GEM. I may use that cash to buy more DUSS stock.

DUSS

If there's any question as to the extreme marketing value of appearing in a reality show, let's not forget the recent success of Bethenny Frankel (a former cast member of the Real Housewives of New York City). Due in large part to her celebrity status from appearing weekly in that show (after first having appeared on Celebrity Apprentice), she was able to launch the 'Skinnygirl' brand, which she then sold for an estimated $120 million. In my opinion, Jason Dussault and Mashiah Vaughn have at least as much star-power potential as the somewhat annoying (but clearly business savy) Bethenny Frankel. Go DUSS. GLTA

Part of the info you are seeking...

"Former Discovery Channel executive Lynne Kirby will oversee the U.S.based office as executive vice-president of programming."

Go DUSS. GLTA

This reminds me of a well-known line from 2001: A Space Odyssey. "My God! It's full of stars!"
Perhaps those writers were actually referring to 'Dussault Inc."

DUSS

GLTA

Some examples where landing a reality tv show has brought in incremental exposure/money for the family business:

The Osbournes
The Kardashians
The Rolloffs (Big People/Little World)
The Teutuls (American Chopper / Paul Jr Designs)
The Gene Simmons family (Family Jewels)
The Griffins (Kathy and Mom)
The Buddy Valastro family (Cake Boss)
The Joe Simmons family (Rev Run of Run DMC - Run's House)
The Gosselins (John and Kate Plus 8)
Many families which aired on Bravo's Real Housewives franchise (of New JerseyAtlanta/Bev Hills/etc)
The Rivers (Joan and Melissa)
The Rancics (Bill and Gulianna)
The Simpsons (Nick and Jessica)
etc

-and now playing-
The Dussaults/Vaughns

DUSS

GLTA

Remember back in 2002, when the Osbournes debuted on MTV. I used to love that show, and would have loved even more to have invested in their family business. Prior to that show, Ozzy had been hugely famous and successful. But due (in large part) to the three years of that show, the rest of the family (business) benefited from that fame. Sharon Osbourne now has a bonafide television career (having starred in a number of hit TV shows, including America’s Got Talent and Celebrity Apprentice). Kelly and Jack Osbourne have also made money in other areas as a result of the reality television exposure. You simply can not underestimate the business success that can sprout from family reality TV exposure. Similar things can happen for Jason Dussault, his family members, and DUSS. GLTA

I was fortunate to buy my first DUSS shares at under half a penny last Thursday morning, and added substantially to my position yesterday at about .006. I usually do not like to add shares at a higher price than my opening buy, but after reading nearly one thousand posts on this message board and performing various DD on my own over the weekend, I felt compelled to buy more once the share price dropped and then stabilized on Monday. I am a huge reality TV buff, and especially enjoy those shows like American Chopper, Miami (now NY) Ink, etc where there's a real business with products/services at the center of the story. Having seen numerous businesses thrive after the exposure provided by a reality TV series, I would often wish that the businesses were publicly traded, to own even a small piece of that upside potential. But unfortunately, each and every time I'd check on the web, the business would be privately held. I was delighted to find DUSS on a most active trading list, and felt that this was a rare opportunity. Of all the messages I read on this board, what really got me excited about this stock was the simple, yet elegant statement 'What other stock has it's own reality TV show?'. I was also very impressed with the tiny market cap. At the current level, this company is valued at around 1 million dollars. I've lived in neighborhoods where that will barely get you a 3 bedroom house. Jason Dussault clearly has a creative talent, and he has hopefully learned some valuable lessons from the financial struggle which required him to shut down the flagship store in LA when the economy tanked. Once the reality show gains traction (in Canada and elsewhere), I see very positive things happening for this company. GLTA