Prospect Ventures Inc. (fka IVAP)

[Odessa99]

What reality tv exposure can do for a company, or brand, is nothing short of amazing. Time article titled 'Self Sells: Bethenny Frankel's Triumph' dated May 9, 2011:
"Vulgar, vulnerable, wise and neurotic, Bethenny Frankel, Bravo's last-minute addition to its blockbuster series The Real Housewives of New York City, was a poor man's Housewife from the first. Not a wife (single Frankel was expanding her catering business) nor a homeowner (she rented her Upper East Side one-bedroom), she weathered patronizing barbs from older, wealthier castmates for these and other deficiencies with a captivating mix of insouciance and insecurity.
Ah, how the Juvederm has turned. Now, while former castmates struggle to comfort themselves on camera with a smidgen of dignity, Frankel is a cottage industry. Her Skinnygirl Margarita drink, which debuted on The Real Housewives of New York City, was just sold to a distributor for $120 million. Her Skinnygirl diet-advice books are New York Times best sellers. She's expanding into lingerie, skin care and self-help books (see her latest, A Place of Yes, in stores near you). She has some 567,000 followers on Facebook and half a million on Twitter. And every step of her rise — especially the eleventh-hour arrival of a Mr. Right, Jason Hoppy, and their unplanned baby girl, Bryn — has been chronicled on two solo spin-offs on Bravo, Bethenny Getting Married? and Bethenny Ever After." Link: http://www.time.com/time/arts/article/0,8599,2070126,00.html

Imagine if you could have bought some shares in Bethenny Frankel's Skinnygirl brand for a penny or less, before it became a dominant brand. Go DUSS. GLTA