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keep it coming and the pedal to the medal on Scanbuy
Then reverse, forward, reverse forward until they are squashed.
I wonder WHO she is asking for?
To many posts. Good to see a licensing deal, FINALLY.
This means $$.
GLTA,
in4it
Iain,
Macrosolve receives $2M to hire employees, invest in technology
Journal Record (subscription) (subscription) - Heather Caliendo - 21 hours ago
Anyware's electronic ticketing system allows officers to use a hand-held mobile computer to scan a driver's license bar code, automatically entering the ...
http://www.journalrecord.com/article.cfm?recid=100989
The Tulsa-based company produces software for wireless mobile devices, a market Parr estimated at $100 billion with 25-percent annual growth.
“The wireless technical industry forecasted growth for the next five years,” said Parr. “We are at the right place at the right time and the strong ones do emerge in these types of economies.”
Hey Iain,
What the heck? Quit listening to YA and do what is right for the shareholder community.
Starcom: Mobile Data Users Connecting To Ads In Other Media
MediaPost Publications - Mark Walsh - 2 hours ago
That can range from billboard ads featuring mobile short codes to in-store promotions to print and TV advertising. A study by the Mobile Marketing ...
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110645
Starcom: Mobile Data Users Connecting To Ads In Other Media
by Mark Walsh, 2 hours ago
Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially while on the go, according to new research from Starcom USA.
That's among the key findings from the second phase of the agency's ongoing study of mobile consumer behavior and attitudes toward mobile advertising. Starcom released an initial set of research findings in January 2008 based on a survey of both light and heavy users of mobile data in Chicago, Houston, New York and San Francisco.
Among the earlier results was that while people are not averse to advertising on mobile devices, they object to the lack of relevant ads. Working with comScore on its latest round of mobile research, Starcom found 63% of mobile data subscribers are using mobile phones as a way to access ads or offers in other media.
"What's happening is the mobile device is becoming a gateway to further dive into brands or advertising to get more information about products being promoted," said Brandon Starkoff, senior vice president and mobile activation director at Starcom. That can range from billboard ads featuring mobile short codes to in-store promotions to print and TV advertising.
A study by the Mobile Marketing Association earlier this year showed that the Internet is the medium that advertisers are most often integrating mobile efforts with, at 70%. Trade shows and other promotional events were the next most popular, at 36%.
The latest Starcom research also found mobile data users are most likely to act on mobile ads for higher-end product categories, like automotive, electronics and computers. That wasn't so surprising given that mobile data users tend to be more sophisticated about technology and more affluent than average consumers.
Because mobile fits seamlessly into consumers' daily activities, Starcom advises marketers to develop ad strategies that tie into their behavior, especially through location-based services. "So if someone is searching for restaurants in a certain area you can have an ad pop up for a restaurant or bar in that location," said Starkoff.
Such location- and intention-based advertising is far more effective than the more common SMS text ad messages which mobile users find invasive. Starkoff said the agency has worked with client Research in Motion on a campaign that shows ads based on what type of device someone is using. An existing BlackBerry user might see an ad for an upgraded phone and showing nearby retail locations, while a Palm user might get an ad encouraging them to switch devices.
"We've already started to apple these learnings," said Starkoff, who added that mobile spending by clients had increased despite the economic downturn.
"Overall as an agency were seeing a really strong level of growth in spending in mobile and a lot of clients doing more testing," he said. "They're thinking of mobile as part of their overall plans as opposed to a separate line item."
He acknowledged that brands continue to vary widely in mobile budgets "from zero to $3 million," with technology and automotive clients tending to spend more than consumer packaged goods and financial services advertisers.
Yep. I hear you. Keep wishing.
The work was supported by grants from Nokia, Samsung, and the Alfred P. Sloan Foundation. The SIGGRAPH paper, "Bokode: Imperceptible Visual Tags for Camera-based Interaction from a Distance," will be available online at the conference website starting on Monday, July 27.
Who said 27th?
Barcodes for the rest of us
Tiny labels could pack lots of information, enable new uses
http://web.mit.edu/newsoffice/2009/barcodes-0724.html
David L. Chandler, MIT News Office
July 24, 2009
The ubiquitous barcodes found on product packaging provide information to the scanner at the checkout counter, but that's about all they do. Now, researchers at the Media Lab have come up with a new kind of very tiny barcode that could provide a variety of useful information to shoppers as they scan the shelves -- and could even lead to new devices for classroom presentations, business meetings, videogames or motion-capture systems.
The new system, called Bokode, is based on a new way of encoding visual information, explains Media Lab Associate Professor Ramesh Raskar, who leads the lab's Camera Culture group. Until now, there have been three approaches to communicating data optically: through ordinary imaging (using two-dimensional space), through temporal variations such as a flashing light or moving image (using the time dimension), or through variations in the wavelength of light (used in fiber-optic systems to provide multiple channels of information simultaneously through a single fiber).
But the new system uses a whole new approach, encoding data in the angular dimension: Rays of light coming from the new tags vary in brightness depending on the angle at which they emerge. "Almost no one seems to have used" this method of encoding information, Raskar says. "There have been three ways to encode information optically, and now we have a new one."
The new concept will be presented this August in New Orleans at SIGGRAPH, the leading international conference and exhibition on computer graphics and interactive techniques. It is one of six papers, out of 439 technical papers submitted, that was selected as a highlight of the conference. The lead author of the paper is Media Lab postdoc Ankit Mohan. The co-authors, besides Raskar, are graduate student Grace Woo, Shinsaku Hiura (a visiting professor from Osaka University), and postdoc Quinn Smithwick.
The tiny labels are just 3 millimeters across -- about the size of the @ symbol on a typical computer keyboard. Yet they can contain far more information than an ordinary barcode: thousands of bits. Currently they require a lens and a built-in LED light source, but future versions could be made reflective, similar to the holographic images now frequently found on credit cards, which would be much cheaper and more unobtrusive.
"We're trying to make it nearly invisible, but at the same time easy to read with a standard camera, even a mobile phone camera," Mohan says.
One of the advantages of the new labels is that unlike today's barcodes, they can be "read" from a distance -- up to a few meters away. In addition, unlike the laser scanners required to read today's labels, these can be read using any standard digital camera, such as those now built in to about a billion cellphones around the world.
The name Bokode comes from the Japanese photography term bokeh, which refers to the round blob produced in an out-of-focus image of a light source. The Bokode system uses an out-of-focus camera -- which allows the angle-encoded information to emerge from the resulting blurred spot -- to record the encoded information from the tiny tag. But in addition to being readable by any ordinary camera (with the focus set to infinity), it can also be read directly by eye, simply by getting very close -- less than an inch away -- to the tag.
As a replacement for conventional barcodes, the Bokode system could have several advantages, Mohan says. It could provide far more information (such as the complete nutrition label from a food product), be readable from a distance by a shopper scanning the supermarket shelves, and allow easy product comparisons because several items near each other on the shelves could all be scanned at once.
In addition to conventional barcode applications, the team envisions some new kinds of uses for the new tags. For example, the tag could be in a tiny keychain-like device held by the user, scanned by a camera in the front of a room, to allow multiple people to interact with a displayed image, for example in a classroom or a business presentation. The camera could tell the identity of each person pointing their device at the screen, as well as exactly where they each were pointing. This could allow everyone in the room to respond simultaneously to a quiz, and the teacher to know instantly how many people, and which ones, got it right -- and thus know whether the group was getting the point of the lesson.
The devices could also be used for the motion-capture systems used to create videogames or computer-generated movie scenes. Typically, video cameras record a person or object's motions using colored dots or balls attached to various parts of the person's body. The Bokode system would allow the camera to record very precisely not just the position but the angle of each tag -- with an accuracy of a tenth of a degree. This is far more accurate than any present motion capture system.
Bokode "could enable a whole new range of applications," Raskar says. In the future, they could be used in situations such as museum exhibit labels, where the tiny codes would be unobtrusive and not detract from the art or other exhibit, but could send a whole host of background information to viewers through the use of their cellphone cameras. Or a restaurant could make its menu available to a passerby on the sidewalk.
It could also replace RFID systems in some near-field communication applications, Mohan suggested. For example, while RFIDs, now used in some ID cards, can provide a great deal of information, that information can be read from a distance, even when the card is inside a wallet. That makes them inappropriate for credit cards, for example, because the information could be retrieved by an unauthorized observer. But the Bokode could encode just as much information, but require an open line-of-sight to the card to be read, increasing security.
The prototype devices produced at the Media Lab currently cost about $5 each, most of that cost due to use of an off-the-shelf convex glass lens, but Raskar says that price could easily drop to 5 cents once they are produced even in volumes of a few hundred units.
The work was supported by grants from Nokia, Samsung, and the Alfred P. Sloan Foundation. The SIGGRAPH paper, "Bokode: Imperceptible Visual Tags for Camera-based Interaction from a Distance," will be available online at the conference website starting on Monday, July 27.
Success has the hook up.
I am not worthy.
Congrats
Did anyone see this PR?
Skymark Research Initiates Complimentary Research Coverage On ...
GlobeNewsWire (press release) - 11 hours ago
Their technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. ...
http://www.globenewswire.com/newsroom/news.html?d=169277
Skymark Research Initiates Complimentary Research Coverage On NeoMedia Technologies, Inc.
CALGARY, Alberta, July 20, 2009 (GLOBE NEWSWIRE) -- Skymark Research, a leading provider of small- and micro-cap independent investment research, today initiated coverage on NeoMedia Technologies, Inc.(OTCBB:NEOM). Skymark Research is currently offering a complimentary trial subscription. To view our research go to: www.skymarkresearch.com
About SMR:
Skymark Research is a leading provider of independent investment research in North America. Our services include research analysis on the small- and micro-cap markets, real-time news and financial data, market commentary and the SMR newsletter. Skymark Research's staff of small-cap investment professionals is dedicated to providing the small market's investment community with the tools and avenues necessary to make the important investment decisions. To view our research reports on a complimentary trial basis and take advantage of our other services, go to www.skymarkresearch.com and click on the complimentary trial subscription button on our home page, or go directly to our registration page at www.skymarkresearch.com/signup.php
About NeoMedia Technologies, Inc.(OTCBB:NEOM)
NeoMedia Technologies, Inc.(OTCBB:NEOM) is the global leader in mobile barcode scanning solutions. Their technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers. NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable -- worldwide.
The company' mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Their code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and carrier-grade infrastructure to enable reliable, scalable, and billable commerce. NeoMedia was founded in 1989 and is based in Atlanta, Georgia. It currently has 30 active patents spanning 13 countries, with 29 additional patents pending.
SMR Disclosure:
Skymarkresearch.com is not a registered investment advisor, and nothing contained in any materials should be construed as a recommendation to buy or sell any securities. Skymark Research has not been compensated by any of the above mentioned companies. Please read our report and visit our Web site, www.skymarkresearch.com, for complete risks and disclosures.
CONTACT: Skymark Research
Dylan Boyle
202-657-6249
info@skymarkresearch.com
Here fishy, fishy, fishy.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=39474209
There must be something going on. What, who, can it be.
Volume slowly increasing along with PPS
Now this PR is telling me that NEOM is going to have to stand up and put them back in court and make them sign the deal.
There are not other options at this time.
Force the hand that you have.
Regardless of how the company may look.
The PR states that NEOM has played nice, there are no other options left.
in4it
Yes. A bunch. It would be nice to see revenue.
in4it
If I remember correctly, former mgmt did not want to give up the company to a big player. They knew what the IP was worth based on the Symbol offer. They knew they wanted to do it alone and the big fish were not going to hear of it. I am sure the former teams idea was to license everyone, sue those who do not, and reap the rewards with no direction.
IMO, the problem was that former mgmt did not have a game plan and choose to sue everyone instead of play nicely.
Now that cameras are well equipped, phone have become more adaptable, codes are starting to pop up, papers are losing readers, ehh.
The new digital age.
Timing may be a little better.
MSFT does need it!!
Right here: "instead, they act as links to data stored on Microsoft's servers. The structure allows tag creators, such as marketers, to track tag activity."
Go back and read NEOM's IP.
When a code is clicked, it goes to a server, then gets redirected back to the phone.
in4it
Robo, I understand your thinking. Believe me I have been living it for over 5 years.
Here is one thing to look at Don Dodge was looking at Scanbuy in 07'. He said they are the company to watch. You can Google it. If MSFT was doing anything with Scanbuy it would have been announced by Scanbuy long ago. Litigation against SB??? What future does SB have? Licensing!!!!!
MSFT knows about NEOM since 04-06. SS was getting MSFT and NEOM together.
Did the ships part ways for a few years? Is there a reason why MSFT has not been able to get their tags, color codes off the ground? Maybe they do not have enough partners.
Hence MSFT reason to get with Publicis. Who else?
If I were MSFT. I would look at the company with a solid IP portfolio, setting standards, and working with companies. Which is what Iain has been saying.
I guess stay tuned. I cannot say more than that.
Maybe some of the writing is on the wall for me.
in4it
IMO, Fish confirmed.
By far the most compelling evidence that I have seen yet.
Great post jcg0176.
"People scan or "snap" the codes with a cellphone camera. The phone's browser then activates and is automatically directed to a designated Web site linked to the code."
"instead, they act as links to data stored on Microsoft's servers. The structure allows tag creators, such as marketers, to track tag activity."
IMO, this is what Neomedia does. Please correct me if I am wrong.
in4it
I agree with you. Putting a date on something that may or may not happen no matter what we want to call "evidence" is a bad idea.
My thought, if anything is going on the volume will increase and PPS will rise. If this happens a PR announcement would be better suited to be released on Monday or Tuesday. Anything positive to be announced would have to be made prior to the expiration of current funding. We hope that it would be anything with revenue to avoid further additional dilution.
GLTA
in4it
IF there is something big brewing an announcement of "HUGE" proportions would par take on a Monday or Tuesday, IMO.
We have 2 of each left in the month of July.
We have almost 5 each in August.
All I know is that it appears that Scanbuy is kicking NEOM's A$$!
http://www.iab.net/media/file/mobile-buyers-guide-web.pdf
I see Scanbuy mentioned. No Neomedia though.
Brandscape powers WesBank Street Race, Soweto, to pole position on ...
Bizcommunity.com - 6 hours ago
Participating visitors scanned their mobile phone barcode using Brandpoint scanners at the WesBank stand to redeem the instant win prizes. ...
http://www.bizcommunity.com/Article/196/78/37847.html
New PR?
No time to look. Have to go back to prison.
Scanbuy, Inc., a global leader in mobile marketing solutions, today announced the launch of an interoperable 2D (two-dimensional) barcode system for Orange, Telefónica Móviles, and Vodafone, who together provide wireless services to 98 percent of Spain. The three operators will use Scanbuy's complete mobile barcode solution to create an interoperable ecosystem of independent Code Management Platforms and barcode reader applications. This means that codes can be created from one operator's Code Management Platform and be seamlessly read by the mobile application on another operator's handset. The complete service will locally be known as "Bidi," short for bidimensionales ('two-dimensional' in Spanish).
http://pr-usa.net/index.php?option=com_content&task=view&id=237428&Itemid=28
Must be trying to quell a rising voice, "that MSFT maybe involved with NEOM."
I do not think that MSFT wants to announce a partnership with a penny stock no matter what value the IP is worth.
They would probably rather work with us than to buy us.
And
Have the first rights to purchase if another offer is thown on the table.
Interesting.
in4it
Among the most exciting, Mr Keitch believes, are location-based services, by which offers can be put to consumers on their mobile phones while they are shopping. “You’ll be able,” he said, “to use your phone to scan a barcode and check their product price against the price in other stores.”
JUST QODE IT!
http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6694759.ece
I agree if there is any basis to the facts that NEOM is being bought out there would be a volume increase and a investor buzz from the market.
None of which is seen in the PPS action.
Which tells me either nothing is happening, and there are no deals in the works with any large company.
The market tells all. Hopefully we hear soon.
jmho,
in4it
Vines3 and Movieguy,
Thank you for digging.
What would be interesting would be to see if the Scanlife software could read the same DM code.
Anyone else want to chime in on this?
My Thoughts FWIW,
JB from SB announced that they are using an indirect system.
SB also announced that they are using DM and QR codes. Then they PR something stating that the user will need to use the Scanlife software to decode the DM and QR codes.
So what is happening here if the Neoreader can read this code?
IMO,
IF THERE IS A SETTLEMENT BETWEEN THE 2 COMPANIES and if SB wanted to go OPEN then this is I am waiting for the Neoreader to read EZcodes.
That would tell me that there is a settlement.
IMO, in4it
I would assume that someone would have to read this datamatrix code with a Scanlife software since they are using and indirect system.
It would be nice to know if the Neoereader can read this code
Anyone?
TIA, in4it
Nice Banks. Pretty good. LOL
I am thinking that Scanbuy tactic is to offset the NEOM SB settlement news and revenue stream to NEOM finally taking place.
There is a suspucious reason at to why SB is carpet bombing the media with PR.
in4it
Anything is possible, I guess.
Tired of everything being a guessing game.
Patience is worn thin.
To much happening at one time with everyone else and not with the company that matters to us.
in4it
Wait and see.
Skeptical, leery, praying for a HUGE outcome.