Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
YouTube forces AdBlock users to watch unskippable video ads [Updated]
Posted by on Sep 11, 2015 in Video Marketing | Comments Off
Browser extensions that block website advertisements are becoming very common these days and their use is expected to only grow in the next few years. Some websites that survive on advertising have turned to things like tip jars or even politely asking users to turn off their ad-blockers. Google’s YouTube, however, is taking a bit more of a direct approach: users with the AdBlock Plus extension installed are forced to watch video advertisements before the actual content video plays.
Some people might think this is no big deal, as video ads do appear sometimes before the regular video, even without AdBlock installed. However, those with the extension do not get the option to skip the video ad that appears after the first few seconds, and sometimes the advertisement can be as long as 2-3 minutes.
This certainly seems like Google is out to punish ad-blocking users, as the forced video ads seem to appear for all extensions, not just AdBlock Plus. For the time being, there are still limitations: it only works in the Chrome browser, and it doesn’t target every user every time they try to watch a video.
It’s probably only a matter of time before someone on the internet comes up with a workaround to bypass these video ads. But if that’s the case, and the use of ad-blockers does sharply increase in the near future, then we’re likely on the verge of a large cat-and-mouse game where websites update their advertisements to get around blockers, followed by blockers getting updated with new solutions.
UPDATE: Chromium developer Rob Wu reached out to Neowin and explained that the unskippable video ads are the unintentional result of fixing a previous security issue, and offered a temporary solution.
@Rollup.....
versteh die Frage nicht !
Understand, never the less I have a different point of view.
I see/recognice sends of PlayMpe going up, more and more new countries are in the sends, negative point still exchange rate which will have an impact.
The reason why it seems that UMG is pushing since three month I don`t know, but hope/expect to see this impact on the revenue side in Nov/Q4 results latest in Jan/Q1 which is Sept to Nov.
But didn`t do real comparison based on figures so this is more seeing and feeling.
On Clipstream they are selling right now the Cloud product which they do actually still the Google Advertising here I expect to see any impact on revenue also in Q1 figures January release.
Also I´m still expecting another upgrade especially on the IE browser in terms of Quality and the API/Clipstream licensing product to be released by end of Sept. beginning of Oct. Here I would expect that they develop this together with potential customers so that IF there could be a contract(s) relatively quick. Which could be a huge driver for pps and validation of the product.
Finally around Jan/Feb I expect the release of the ad product, which seems actually to be in use at one potential customer/agency, and I believe if this agency didn`t like what they saw now DSNY would not have done this press release last week.
So in my point of view we are actually at a point where most investors thought to be at the end of 2012 when pps has been around $2 and $3.
$3 has been pumped $.20 has been dumped.
All in my personal opinion
I see it as a good buying point here...future will tell us.
Brook, you mentioned a few posts ago that you tripled Dow...I don't know on which size...but reading this post I ask myself why did you do that ?
You should check out geographic area, as to my knowledge 80% are use in Emerging markets.
Don't think that matters, but you are right the old outdated Desktops are not the target.
Everybody can reach Clipstream there is no 10 or 30% which don't reach Clipstream content.
What you don't get is that this is very important for customers and they give alot of huts for this.
You don't understand that while Flash is abonded now from more or less all browsers it is for Hugobiko a good example of a executing companies...except sonn you can't see any video from them via YouTube or what ever but hey good example of execution.
We will see when the API product is finished in hopefully less then a month how competitive Or not Clipstream will be.
Security is a me too feature....
You are the real hero...such a sentence makes you really not looking clever.
Security for most companies is one of the most important issues if it is virtually or real.
It is not a me too feature aaaaah sorry you ate right as always go ask Sony for their "me too feature"
#$%&%$#@
Aha, how do you come to this conclusion?
Aha, how do you come to this conclusion?
I will come back....not today.
It is done with Google ad words so Google plaympe surf on DSNY website I.e. On the stats page which is really interesting in terms of send and countries...it seems finally UMG is pushing their countries hard to get plaympe running.
The the ads or adwords will find you ??.
Anybody recognized that DSNY also doing PlayMpe ads not only Clipstream ads??
I think they are quite active at the moment.
Maybe the not yet signing of the new contract has something to do with Dale sudden leaving the Company at least it is something I guess.
Actually the old contract is prolonged month by month...for whatever reason, I think this might happen till the end of the year and then will be renewed\extended /replaced...whatever.
As of Today I am not worried but not happy with this situation as I believe this actual contract is clearly on favor of UMG.
......BUT if somebody checks the real time statistics he clearly will find out that especially UMG usage in new countries is strongly picking up in the last 3 month apart from that I feel that usage in general for PlayMpe is picking up..esp. In Europe.
Don't know why...sometimes I have to answer though I have no time for such BS
Well, I think your answer where you go back to first Shazam announcement while there is clear second one shows exactly how deceptive your postings are.
Nowhere in the first announcement it was mentioned that there would be revenue, if there is revenue it is mentioned..as on the second one.
Now you changed your wording from no revenue to maybe not free but Steve said minimal...deceptive...right.
If it would be a monster contract then it would be a announcement material art...correct!!
And fore sure it is more a strategic contract then a highly commercial contract.
And on the same way you discredit the new ad announcement.
If there is a announcement with revenue in early 16 I am fine.
The real commerial ad product is planned for early 2016, it is a kind of a pre release I believe...and I would assume they will send out a link or information once this ad(s) are really in place to see.
The license product (API)is planned for end of September.
So we are now getting close to really judge on Clipstream.
Not true again
Remember the hoopla around the Shazam "deal"? That was just labels forcing DSNY to fork over their pre-release data to Shazam for free
We "could be" on a stage where we all thougt to be beginning of early 2013.
We will know latest in January 2016 with Q1 figures release.
If they now/in the near future fix the problem with quality on the IE,thereafter we will learn the real potential of Clipstream.
I believe this is what is holding back from site licensing deals.
What Are the Perks of Out-Stream Video Ads?
http://www.emarketer.com/Article/What-Perks-of-Out-Stream-Video-Ads/1012645
What Are the Perks of Out-Stream Video Ads?
Out-stream video ads boost programmatic options, premium inventory
June 24, 2015 | Advertising & Marketing | Marketing Technology | Video
eMarketer estimates that US digital video ad spending will reach $7.77 billion this year, up 33.8% year over year and representing 13.3% of total digital ad dollars.
Types of Video Ads that Will Be Important* to Their Clients' Overall Ad Portfolio According to Advertising, Agency and Media/Publishing Professionals Worldwide, May 2015 (% of respondents)
As more money flows into the format, advertisers and agencies face hurdles involving the availability and definition of premium inventory as well as a lack of standards related to targeting, measurement, implementation and best practices. At the same time, low return on investment (ROI), high production costs, lagging sales skills and knowledge and limited inventory present obstacles for publishers, according to May 2015 polling by Forrester Consulting, commissioned by Teads.
Out-stream video ads, which play outside of video content—between paragraphs of text, for example—have emerged as one solution to challenges both sides face. When asked about the types of video ads that would be more or much more important to their clients’ overall ad portfolios in the future, fully 77% of agencies worldwide cited out-stream ads, as did 70% of advertisers. For both of these groups, this was the No. 1 response.
Meanwhile, 69% of media and publishing professionals said out-stream video would be more important to their clients; this trailed No. 1 in-stream ads by just 3 points.
Reasons that Media/Publishing Professionals Worldwide Offer Out-Stream Video Ads, May 2015 (% of respondents)
Seven in 10 advertisers who had purchased out-stream video ads said they offered more inventory and the ability to buy video programmatically, and a close 69% said it helped determine viewability. Nearly two-thirds also said it allowed for a better—less annoying—user experience.
Those on the sell side saw similar benefits. Fully 67% said increased inventory meant they could sell video ads programmatically, and 66% cited the perk of offering more of that desired premium inventory. Six in 10 agreed that the user experience was better during out-stream video, and a close 59% had also seen better ROI compared with other formats
- See more at: http://www.emarketer.com/Article/What-Perks-of-Out-Stream-Video-Ads/1012645#sthash.bDhlQnLy.dpuf
That are really good news as I expect that the ad industry is one of the biggest potentials Clipstream has and it really can play out it`s advantages most with the ads.
Added just another 25k
I believe it's a good time to buy at least I started again last week.
If you do an Google Ad campaign you also are ready to sell this product.
With a market cap of roughly $10 Mio it is Clipstream as a complete failure priced in...I still believe it is the opposite while I never expected PPS to that low. Anyhow will buy more next week and judge really after Q1 financials in mid January.
My understanding is the cloud product they are selling actively as they also promote it...otherwise it doesn't make sense to spend money for marketing
As far as I understand they are selling while also promoting via Google ads
CassCasone or the one hugobiko ansered are payed Spammers that you answer their Posts to have a certain traffic on some boards.
Just check their lates Posts and you will find out they usually never post on the same board twice if you answer they get paid.
.24 to go
Upps there is a Clipstream ad on the upside right...means they started with Clipstram marketing campaign. It seems to be targeting how they do.
Out off order as nothing to report or discuss
Anybody realized that the sends since 3 Weeks are up by roughly 30 to 40% compared to average of past several month.
Maybe they got it done and the international use of PlayMpe starts to work.
My expectation would be that ALL DIRECTORS OF DSNY now step up and buy on the open market at least 100k each.
That would show confidence in their products and future.
Another day, another BS from you. No multi year low no 14%decline.
In the night it is colder as outside.....That's you logic.
Regards
Another Clipstream belieber
Did not listen to CC..anybody can report about content atmosphere and so on.
Thx
To early, it all depends now on the outlook for coming three months
I still expect another quarterly loss and no increased revenue from PlayMpe due to exchange rate $ vs €.
And of course contracts have to follow now.
And hopefully no more reporting we have to fix this and that...whatever..off course still expect improved versions continually as time goes by.
But also bought additional shares below 30s.
The news comes just a day after Facebook’s chief security officer Alex Stamos called for moves to force the extinction of Flash, as the plugin is reportedly being used to spread malware on users’ systems via security exploits.
AS for Clipstream there is no plug in needed i.e if Google would use for Youtube
means:
" no possibility to spread malware on users’ systems via security exploits"
One of the big advantages of Clipstream when it Comes to security.
Not talking about no Need for transcoding.
Reducing bandwith by 90%
I believe this News is coming right on time as Clipstream development for my understanding is finished and now is a eally sellable product.
With the new release and Encoding done by Clipsream Server it is now easy and fast for each and everybody to upoad from any device and to Play the Video on any device.
That is now really Cross Plattform and that is why I think it is really big.
Mozilla blocks all versions of Adobe Flash in Firefox
http://www.ghacks.net/2015/07/14/mozilla-blocks-all-versions-of-adobe-flash-in-firefox/
Facebook calls for end to Flash as Firefox blocks it over hacking holes
http://www.theguardian.com/technology/2015/jul/14/facebook-end-adobe-flash-firefox-blocks-hacking
Firefox blocks Flash, and Facebook calls for its death
http://money.cnn.com/2015/07/14/technology/flash-firefox-facebook/
Thanks
Now that's interesting. I couldn't check if quality is improved but hope so. It was already close to HD with 50mbit line and Google Chrome,Internet Explorer the quality was worse, that also has been an issue which is hopefully solved.
From now on we will see if the market for OVP is open.
Still waiting for the Ad product where I really se big potential because market is way bigger and Quality for sure is no issue on ads.
I also believe with the upgrade today for Transcoding done by DSNY server facility it is a big step to make the product easy for all devices for uploading.
It's ironic but you care, otherwise you wouldn't screen this board and you wouldn't post.
It is for Q3 earnings and conference call.
It is announced today in the morning in German.
Don't know why there is no announcement on the website or release from company in the US think something went wrong....strange sometimes.
Expect the upgrade of Clipstream to be released very soon, hope it meets now all requirements.
July 15th