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Looks real good if we can hold this gain today! eom
I'm hoping the bottom is in place... a penny or two up today would sure be a good sign...
I dunno but as you and I have said, we're going to need a 4-5 million volume day to break us out of this funk... hope it comes sooner rather than later... I'm sure the products will/are succeeding... I guess the question is will the s/p succeed as well...
Excellent chances... good work! I'm also seeing sales starting to pick up in Chamblee, Alpharetta, and Marietta where I'm watching a few stores... I bought a spray yesterday in Chamblee where they had O24 featured in the flyer I posted for 14.99...
Absolutely... I think that is one of their strategies... now that you mention it, I signed up on the web for the free PMS Escape samples on the web two months ago and never received any... I'll have to ask DJ about that... cheers!
anytime my friend... thanks for the suggestion...
so, at that conference, will O24 be discussed?
O24 promo sale in Rite Aid flyer...
http://www.riteaid.com/weekly_ad/detail_list.php?circ_id=932&page=5
It seems like the O24 shipments lately are for 4 of each packaging and the same for PMS Escape... or at least that's what's hitting the shelf... a Wal-Mart deal would make sense and that would bring them near the 25k store count by Jan as projected... they're already in the Canadian Wal-Mart so the US next would make sense...
BTW, I would think they are getting more than $5 per unit but that's only a guess... I'd guess $7 minimum
I was thinking the same... we're going to need at least 4 million in volume to get this going... that will probably take an announcement like 3 million revenue and EBITDA positive in Q4... a deal like Wal-Mart may have the potential as well... if we're lucky we'll slowly creep up near .20 in the next 4-8 weeks... man do I need some luck badly... GLTY!
What is the campaign for O24 Fibromyalgia about to look like? It's going to look like this...
*************************************************************
Minimum Guaranteed Placement Results:
TV * In-Flight * Internet
Script to Screen Productions of a 5-8 min TV news Spotlight; Video News Release (VNR), Corporate Video, DVD, CD, Tradeshow Loop Tape, Internet Streaming Video... Includes: Scripting + FOUR shoot days - on your locations + on multi-million dollar HD Studio facility in Hollywood + Emmy-winning Anchors + Field Reporter + Voice-over Talent + Editing + Graphics
At least 1,000 Cablecast and TV Broadcast airings on your Story, reaching over 90 million households - generating 7-9 million audience impressions. Includes airings on such clusters as: Adult Cluster, News Cluster, Male Cluster, Young Adult Cluster, Female, Sports Cluster, Lifestyle, Healthy Living Cluster, Kids Cluster
Twelve interviews on highly rated TV and Radio talk shows
Daily in-flight airings of your TV news Spotlight or VNR onboard at least one major airline for an entire month
650,000 eBroadcasts (measured and tracked) to highly targeted online audience
100 DVD, VHS and CDs with custom packaging
"Top Story" Placement on home page of heavily-trafficked online news portal
Newspapers
At least 100 Newspaper Articles (2-3 Columns with photo, name of product or service, web site, stock symbol, upcoming events...) in mainly major market dailies and weeklies, reaching an estimated 20 million readers
Radio
At least 200 Radio Placements of a 60-second Radio News Release (RNR)
Twelve interviews on highly rated TV and Radio talk shows
Media coaching / role playing sessions with expert consultant
Scripting
Recording with Professional Announcer
Distribution
Tracking
Estimated Gross Viewer Impressions
TV - 7-9 million
Airlines - 1 million
Internet - 4 million
Newspaper - 20 million
Radio - 6 million
Magazines - 2 million
http://www.tvaproductions.com/html/MediaBlitz3.html
I hear ya chances... hopefully we're at bottom here and can start moving back up...
Wow... 5 million addresses??? Sounds like immediate sales to me! Cheers!
Chances, that is what DJ told me they would do yesterday (not start ads until sufficient presence)... this is their approach... the PR does not mention a time frame, only that the ad campaign is planned and will be executed at the right time...
Great suggestion chances... banner ads would be great... I'll mention that to DJ next time I talk with him... cheers!
Oh yea... Dave called me earlier and he mentioned there will be a nice marketing push in the future when O24 Fibromyalgia has sufficient retail presence... hopefully the panic is about over and we can start a new uptrend...
yea, I'm screwed... no money to buy more... bought all I could much higher... I'm so far underwater on this it's unbelievable... oh well, I get what I deserve for thinking I was smart enough to do good DD and buy early on an up and coming company... this is the first OTC or PK stock I've messed with and it will be the last, that's for sure... I've learned my lesson the hard way... hopefully I can find some side jobs to start making some losses back before I'm too old... stupid me
Hopefully we have a repeat of last year... look at Nov to Dec... we're clearly very undervalued here IMO...
http://stockcharts.com/def/servlet/SC.web?c=SWME,uu[w,a]daclyyay[dd][pb13!b50][vc60][iUc20!Ll14]&...
Thanks chances... I still have faith but it certainly is painful at the moment... I appreciate the kind words... hopefully I can get back to even and then some!
Letter to Shareholders, October 17, 2005
10/17/05
October 17, 2005
Dear Shareholders,
When we launched Swiss Medica in June 2003 our goal was to commercialize a family of healthy proprietary bioscience products that relieve chronic ailments that impact all of us or our loved ones. Since then we have launched O24™ Pain Neutralizer, O24™ Fibromyalgia and PMS Escape™ nationally in the United States and Canada.
Our focus has always been to acquire and/or license patented over-the-counter health products that are all-natural, clinically tested and address chronic ailment categories that are currently dominated by prescription drugs. We believe these attributes are what differentiates us from our competition.
To recap some of our successes over the past 2+ years:
· Our revenues for the six months ending June 30, 2005 were over US$2.5 million, compared to approximately US$600,000 in revenues for all of calendar 2004.
· We have expanded our product distribution to over 19,000 retailers (up from 300 as of December 2003) in Canada and the United States the top three drug store retailers in the United States (CVS, Walgreens and Rite Aid) and all major mass/food/drug store chains in Canada (Shoppers Drug Mart, Loblaws and Wal-Mart Canada to name a few).
· We have clinically tested and are now in the process of launching in Canada and the United States O24™ Fibromyalgia as the FIRST focused product for Fibromyalgia available in national retailers. Fibromyalgia is a chronic muscle-skeletal pain ailment that effects over 10 million Americans. The National Fibromyalgia Association has bestowed upon us their official seal of approval and O24 Fibromyalgia is the first product to receive that honor.
· We have acquired the exclusive licensing rights to PMS Escape™ the first and only clinically tested and patented over-the-counter dietary supplement for the management of mood, appetite and the ability to concentrate associated with pre-menstrual syndrome, a market that effects up to 27-million women in the Unites States alone. PMS Escape™ is now available nationwide in CVS Pharmacy.
· O24 Pain Neutralizer has received strong endorsements from recognized leaders in sports and media (Larry Holmes, Bill O’Reilly, Mike Gallagher), medical professionals (Dr. Gordon Ko, , Chris Broadhurst, trainer for the Phoenix Coyotes) and consumer associations (regional arthritis groups in North America).
· We continue to expand and enhance our management team by bringing on board executives with strong industry background and the skills and drive to take us to the next level.
Over the next 18-months Swiss Medica has several major goals:
· Expand our retail distribution from our current focus on drug store chains to mass market, food and convenience retailers
· Achieve national distribution of our products in professional channels such as pain management clinics, chiropractors and hospitals
· Launch other world class patented, clinically tested safe and effective products for chronic ailments such as depression and cholesterol
· Build Swiss Medica into a leading consumer healthcare brand focused on elite over-the-counter health products for chronic ailments.
· Generate net income, positive cash flow and create substantial shareholder value
Swiss Medica has come a long way since its launch in mid 2003. The coming year is one of great promise and tremendous opportunity. I urge you to visit our websites www.swissmedica.com, www.024zone.com and www.pmsescape.com to learn more about our company and products. I am confident that you will join the thousands of people who have used our products to enhance the quality of their lives.
Thank you for your continued support of Swiss Medica.
Raghu Kilambi, CA
CEO
Swiss Medica Inc.
I agree... I think they learned their lesson and this new estimate should be very conserative... this should be the bottom and the time to buy...
Yea it seems the product is definitely gaining some traction... what city are you checking if you don't mind me asking?
I agree... dissapointing number, horrible estimate by management again, yet I think they still will be sucessful products and the share price will be much higher 12 months from now... now we know why the sell off the past few weeks...
I hear ya... I guess OTC companies don't announce earnings dates like national market issues... perhaps they'll start doing that in the future... I'll ask Dave if I ever get to speak with him...
NY Sun Article Last Week... SECOND Half
(Again from markbird2002 on a Yahoo Board) and thanks to Touch on RB
Neither Mr. O'Reilly nor Mr. Holmes, I'm told, has a financial interest in the product or in Swiss Medica, a 2-year-old Toronto-based company that holds a patent on the 024 process.
The city's pain sufferers will be able to judge for themselves the effectiveness of the product because a sampling of CVS's 428 New York stores, 100 of which are in the city, are in the process of giving away thousands of free applications of 024, which first appeared in the Big Apple in April.
Discussing the promotion, Swiss Medica's CEO, Raghu Kilambi, said, "We want to make a lot of noise."
024 will have to butt heads with a crowded field of well-established painkillers that have already made a lot of noise, such as Advil, Aleve, Tylenol, Bengay, and Icy Hot, as well as assorted aspirins, each pursuing a piece of a lucrative $12 billion market that embraces more than 10 million Americans nationally. The biggest area of this market is said to be the arthritis crowd, the 60-plus age group.
Developed by a German chemist who now works for Swiss Medica, O24 has been on the Canadian market since early 2004. It arrived in America in November 2004 and runs $19.99 for either a bottle of spray or a box of 20 towelettes, or $7.49 for a pack of towelettes.
Swiss Medica has set lofty goals for 024, which is sold in such drugstore chains as Walgreen and Rite-Aid. 024 sales in America ran about $200,000 last year, and Mr. Kilambi figures they'll jump to $8 million this year and to $20 million in 2006.
Whether such buoyant goals will ever be met is open to serious question, given the intense competition among pain fighters. Surely though, the market is there, what with 50% of all adults suffering chronic pain, according to the American Chronic Pain Association. Of these pain sufferers, 76% say they experience daily pain, while 48% say their pain is ever present. Interestingly, half are concerned about side effects and other risks from pain pills.
A New Pain Fighter Lands in New York City
By DAN DORFMAN
October 10, 2005
The business of fighting pain - be it from arthritis, muscular aches, broken bones, or the result of a fistfight or an unexpected fall - is among the city's fastest growing. Unfortunately for many New Yorkers, "battling pain," as veteran nurse Marie Pilla of New York Presbyterian Hospital puts it, "is little more than pocketbook pain, because you often pay for a supposed pain reliever that promises the world and delivers zilch. A lot of them," she said, "simply don't work."
We're besieged by growing numbers of purported pain fighters, each anxious to capture business from the city's more than 1 million pain sufferers who, in the pursuit of some relief, shell out an estimated $840 million a year for prescriptions and over-the-counter medications. Because America is in a graying era, that figure is expected to swell in the city to about $1 billion within the next three to five years.
One of the latest such products to hit the market, a pain neutralizer out of Canada, is of particular interest, given the public's growing concern about safety, the big names endorsing it, and the extensive promotional campaign that's just hitting the city via CVS, one of New York's largest drugstore chains.
Called 024, the product is a topical analgesic that is applied to the area of pain. A combination of seven different oils, all natural, patented ingredients, it's said to be the first remedy offered for the treatment of painful fibromyalgia, a disorder characterized by achy pain and stiffness in the muscles and tissues. 024 has the green light from the Food and Drug Administration, is said to be free of side effects, and supposedly works in a matter of minutes.
Given the adverse publicity surrounding the likes of Vioxx, Bextra, and Celebrex, and warnings of the risks of analgesics, such as Advil, one of 024's pitches is the safety factor.
Is the product effective? Several pain management experts I spoke to had not heard of it (its relative newness could explain that) and were quick to point out that the city is already top-heavy in topical analgesics, among them such well-known names as industry leaders Bengay and Icy Hot.
024 boasts testimonials from such figures as Bill O'Reilly and a former heavyweight champ, Larry Holmes. "I've tried this thing and it works," Mr. O'Reilly said on his radio talk show. A spokesman for Mr. Holmes, Jay Newman, told me the ex-champ "loves it, uses it every week, especially after sparring sessions, and even hands it out to some of his athletic friends."
I heard that Dave told someone they were going to do that promotion... excellent! Also, I stopped by a local CVS on the way home and they were sold out of O24! The reorder should be in by Wednesday... why I find this so encouraging is that this CVS sold no (as in zero) O24 from the initial shipment for about 5 weeks after which I did not check for 2-3 weeks... now sold out... 4 PMS Escape were on the shelf and they were sold out of that 2-3 weeks ago... no O24 fibro to be seen yet... oh yea... Dave called me but I was in a meeting and couldn't answer! Hopefully I'll get another chance soon... GLTY!
I agree chances... we should be at the low here... I didn't get by to check that yet... I wanted to yesterday but all kind of things went wrong at work... I'll make it a point to stop on the way home today and report back... cheers!
All very good points and good advice chances... thanks for your posts... very insightful!
chances, I'll stop by a CVS or Walgreens today or tomorrow to look for O24 fibro... have you seen it in retail yet?
No luck yet... I tried all the tricks I know with no luck... I'll keep working on it but looks tough... perhaps Dave can email a copy... I'll ask him if he ever returns my calls
I'm working on it chances... hopefully will have some result before long... thanks for the heads up... excellent work!
chances, I thought SWME stated that O24 would be in 19,000 stores by the end of Q3 which they have achieved with the Walgreens announcement... I don't recall any mention of store count for O24 Fibro but I may have missed it... D
Presenting companies in Zurich. SWME listed.
http://www.sachsforum.com/zurich.html
I think so as well chances... good numbers for Q3 should set the beginning of a new uptrend... GLTY!
agreed... I think it was a good decision as well
What??? 100,000? Wow... I didn't know there were that many... we're supposed to be in 25,000 by year end so we still have lots of room!
Swiss Medica to Present to Institutional Investors in Europe
Tuesday October 4, 6:00 am ET
TORONTO--(BUSINESS WIRE)--Oct. 4, 2005--Swiss Medica, Inc. (OTCBB:SWME - News) today announced that Chief Executive Officer, Raghu Kilambi will be making presentations to institutional investors on Swiss Medica and speaking at biotech investment conferences between October 4 and October 12th in Zurich, Cadaques (Spain), Paris, Brussels and London.
Mr. Kilambi will present Swiss Medica on October 4-5th at the 5th Annual Biotech in Europe Investor Forum in Zurich, co-sponsored by Sachs Associates and Bloomberg LLP. In addition, Mr. Kilambi will present Swiss Medica on October 7-8th, 2005 at the invitation only Theime Small Cap Conference in Spain. The Thieme small cap conference showcases 6 carefully selected companies the Nanotechnology, Biotech and Energy fields.
Investors and analysts can view Swiss Medica's latest corporate and investor brochure at www.swissmedica.com.
sweet, I'm also looking forward to when they start stocking all the retail channels with O24 fibro... I think it's currently only available online... cheers!
chances, that is exactly what we need! I think we'll be close or above the $3 million as well which would be a great result.