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let me cut your wait in half...
duhh!!
apples to apples.. not pick to blue chips..
big dif when one tries to talk about PLSB.. it should not be here.. that's it!!
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=12321746
nope.. Hubert is first name and fist ever product of Hansen... aka later be monster bev.. ouch.. sued for infringement..lol
Hubert Hansen Heirs are actually fighting over its brand NAME..:)
good luck chuck.. while they have fun sorting things out.. Cabana .. is doing just fine.. :)
lmao
https://www.law360.com/articles/822770
Coca-Cola, Monster Sued Over Use Of Juice Peddler's Name
By Suevon Lee
Law360, Los Angeles (July 29, 2016, 9:20 PM EDT) -- The Coca-Cola Co. and Monster Beverage Corp. are accused of unlawfully using the name and likeness of a former fresh fruit juice purveyor in the branding and marketing of Hubert’s Lemonade and Hansen’s Juices in a lawsuit removed to California federal court on Wednesday.
The Hubert Hansen Intellectual Property Trust and three individual co-trustees who say they are heirs of Hubert Hansen — the creator and founder of Hansen’s brand of fresh fruit juices — contend they exclusively own the rights of publicity to Hansen’s name, signature, image and persona and that Coca-Cola and Monster are unlawfully using those marks for commercial purposes.
“Defendants have never had, and do not have, plaintiffs’ permission to use Hubert Hansen’s publicity rights — his name, voice, signature, photograph, likeness, identity and/or persona — including, to market and/or sell themselves or any products,” the June 22 lawsuit says.
The trust and three co-trustees, Jeanne E. Hansen, Timothy M. Hansen, Maureen T. Todd, filed their lawsuit for misappropriation of right of publicity under the California Civil Code in California Superior Court in San Diego. Atlanta-based Coca-Cola this week removed the case to federal court, arguing Corona, Calif.-based Monster Beverage was improperly joined as a defendant to the suit, thus creating diversity of citizenship between the other two parties.
Hubert Hansen established his brand of juices in the 1930s, selling his products to film studios and local retailers in Southern California. The brand eventually evolved and developed into Monster Beverage Corp.
The contested likeness on Hubert’s Lemonade pertains to a front label that bears a winking lemon caricature and a back label containing a brief description of Hubert Hansen's business start that is repeated on the drink’s website. The challenged likeness of Hansen’s fruit juices is associated with narrative text that appears in the "About Us" page of a former website operated by Monster.
The reasons for the timing of the lawsuit are unclear. Monster launched the Hubert’s Lemonade product line on Aug. 26, 2010. According to a declaration by its former vice president of marketing, Monster obtained a federal registration of Hubert’s trademark from the U.S. Patent and Trademark Office in September 2011 and of the winking lemon design in January 2014.
The energy drink company also contends it obtained a federal registration from the USPTO for Hansen’s Juices brand trademark as far back as November 1983, with a “first use in commerce” date of November 1974.
Last year, on June 12, 2015, the energy drink company transferred its rights, title and interest in Hubert’s Lemonade and Hansen’s Juices to Coca-Cola per an assert transfer agreement.
On June 5, 2015, according to the complaint, the trust filed a registration of claim of successor-in-interest with the California Secretary of State to own a 100 percent interest in the likeness of Hubert Hansen, who died in Los Angeles in 1951.
The trust additionally alleges that Monster filed its own registration of claim as a successor of interest in the name of Hubert Hansen on April 13, 2015, which it claims is false and “perjurous” since there is allegedly no contract that ever transferred the rights of publicity in the deceased founder’s name to Monster.
The lawsuit does not specify the amount of damages sought but says that will be included in a later amended complaint. Coca-Cola’s total revenues from the sale of the product lines at issue are believed to be in the “multi-million dollar range.”
In an answer to the complaint filed Wednesday, Coca-Cola denied any wrongdoing, arguing that Hubert Hansen is not a “deceased personality” within the meaning of the statute the lawsuit is being brought under. The soda giant denies that his name had any commercial value at the time of his death in 1951, or that his alleged right to publicity was not assigned to Monster Energy before Coca-Cola acquired its interest in the beverage product lines at issue.
Further, it contends the suit improperly names Monster as a defendant based on the statute of limitations. Monster made historical references to the founder on its juice and lemonade product websites more than two years ago, according to Coca-Cola.
Whatever damages the trust alleges against Coca-Cola, the company argues, should be limited to the period after which the trust registered as successors of interest with the California Secretary of State on June 5, 2015.
A representative for Coca-Cola declined to comment on the case Friday.
Marc P. Miles, an attorney with Shook, Hardy & Bacon LLP who is representing Monster, said his client will be asking the court to dismiss the lawsuit, telling Law360 on Friday the claims “have no merit and are legally barred.”
“All right, title and interest in the intellectual property associated with the Hansen brands were transferred to Monster decades ago,” Miles said. “In 2010, Monster launched Hubert’s Lemonade and developed it into a successful product. Now, six years later, this group is trying to reap the benefits of Monster’s hard work.”
Lawyers for the trust didn’t immediately respond to a request for comment Friday.
The trust is represented by Jeffrey I. Abrams, Charles J. Harder and Lan P. Vu of Harder Mirell & Abrams LLP and R. Michael Jones and Michael J. Hoisington of Higgs Fletcher & Mack.
The Coca-Cola Co. is represented by Robert N. Phillips and Ashley L. Shively of Reed Smith LLP.
Monster Beverage Corp. is represented by Marc P. Miles of Shook, Hardy & Bacon LLP and Lynda Zadra-Symes and Steven J. Natapausky of Knobbe Martens.
The case is Hubert Hansen Intellectual Property Trust et al. v. The Coca-Cola Company et al., case number 3:16-cv-01895 in the U.S. District Court for the Southern District of California.
--Editing by Jill Coffey.
ouch... lol
free advertising coming PLSB ways.. with so much Ads going around from Bloomberg and many others, people will only need to read some labels...lol
http://www.cnn.com/2017/03/06/health/sugary-drink-sales-howard-county-advertising-study/index.html
I bet u know nothing about Pulse Bev margins.. they run on crazy margins.. take it from me!!
From company cost to wholesaler deals, to distribution for retailers fridge >> huge %% margins for all!!
it's in black and white.. Pulse is marketing Cabana @ 15.oo per case to the wholesalers, which leaves retailers a margin window of 30% to 200% on retail.. all this for a all natural low calories drinks.. no wonder we see them all start carrying cabana's products..
Mr Yates is a genius.. he's actually smashing the competition with fair price.. and lots of room to profit!!
lol.. yup... Cabana conquered NYC or so it seems.. I'll take it :)
hehee.. Taco U know what's funny?.. Mr Hubert was present back in 2014 in that place.. but now it was RE'placed by Cabana... lol
u know I like to keep out scores with Huberts..lol
it shows in one of those OLD new menu items pics..:)
https://www.facebook.com/emberwoodfiregrill/photos/a.10154249137915468.1073741839.352708600467/10154249188440468/?type=3&theater
yeyeeaaiihh.. I am !!! the wackies tried hard today.. but they lost some blocks with their csti ally.. after that the shorts backed off from their FAKE walles...
thx... lol
u don't have to understand bmak.. bmak has nothing... is a store front to scare people that know bmak as a seller (bmak has no shares to sell he's just a scare with those 10,000 looks).. the problem here are the shorters.. not else!!
better later then never.. what is nbev stucked in??.. to may llc selling shares scams going??.. have u see their last pr??.. geez talking about old chit pinky pump.. not even NASA can save those... LMAO
see more retailers https://www.instacart.com/products/130030-cabana-premium-strawberry-lemonade-20-fl-oz
push the tab "show more" :: to get the picture PLSB
my list only covers the older established accounts.. NOT even touching on MANY others that were added this summer alone.. u can read about those in the most recent pr's history.. these older accounts I know are harder to be found by many ... not as familiar with the companies goings
PLSB
unhechingbelievable ... geeezz!! nuff said!!
http://www.sysco.com/about-sysco/our-locations.html old time partner with PLSB
https://www.unfi.com/locations old time partners with PLSB
https://www.sygmanetwork.com/Contact.html#locations suplier for smashburger account with PLSB
http://www.afiama.com/Wordpress/ new with plsb
https://www.kehe.com/distribution/ new with plsb
http://www.jkings.com/brands/ new with PLSB
more distributors: http://www.treuhouse.com/energysoftdrinks/
PLSB
http://www.standardsalescompanylp.com/brand/cabana-lemonades/
one of their best and oldest distributor
added CW line in addition to the lemonades in most of their warehouses.. ;)
(don't mind the old pics.. is just outdated stock photos we deal with on most online listings.. )
nice
PLSB
WE’RE MORE THAN JUST A DISTRIBUTOR – WE’RE FAMILY
From our humble beginnings as a small, single distribution operation in Odessa, today, Standard Sales is one of the largest beer wholesalerships in the United States, employing more than 500 people in administration, receiving, warehouse, sales and customer serv
PLSB 0013 now, l2 shifting here, super thin walls gone
PLSB 0013 thinning on UP,
PLSB 0013 level 2 start shifting on UP