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Kid Rock #3 album in the Top 200 this week and #7 on the Country charts. Funny, I see no Carrie Underwood in the Top 10.
http://www.cnbc.com/id/19494890/for/cnbc/
Kid Rock on CNBC announcing his new beer would be a feather in their cap for some company. Too bad it didn't happen yesterday. I saw Jon BonJovi on Squawk Box Fri but no evidence of Kid Rock.
I'll get to work on it. Let's see if we can make it happen.
My best advice for everyone. But that is all it is.
Try to go do something else until January. Maybe get a hobby. Maybe get a couple of girlfriends or for any ladies lurking a boy toy.
Just anything but lingering and lurking. It will drive you crazy.
Come back after the holidays and collect your royalty checks. It will be worth the wait. Too many people know it will happen for it not to.
Those that don't believe it will happen are selling and have been selling. That is what makes it a reality. They are going into the hands of the people that won't sell until management sells the company.
WestCoast?? I'm not quite sure about the 60 days. I would highly doubt Kenny and the gang is thinking in terms of business days for anything. 60 days is sixty days. The problem is if retail holds the shares, on the 50th day they will start selling because it will have been 355 days they have been creaming for the release.
If you want to analyze in terms of what sixty means, then let's go this way.
Jimmy Iovine stated that Universal formed this venture on the premise it would be a $ billion dollar across the board relationship for Interscope and Drinks.
Now, is that a $billion in sales each year or is that overall over time. If it's over time, how many years?
The answer to all these questions is quite simple.
Another question.
Does it matter? At 28 cents there is nowhere else to go.
A well thought out and rational view point on the information given.
Unfortunately, you couldn't be further from the truth. Anybody else, like Tiger Woods or Donald Trump or those you say represent "us" better than him only give off the persona of somebody rich trying to get richer.
Richie, or should I say Kid Rock represents Heartland America. He is the Detroit auto worker and the Harley rider and the mill worker. He is the guy that represents blue collar America that works hard for a wage and for the man and wants his six pack at the end of the day. He's one of the guys that buys 25 million albums and buys Kid Rock's beer because it's good and it represents America.
If Kid Rock jumps ship from Budweiser to his own, he brings a following with him that no one can stop nor will they interfere with.
Should it happen, this will become a cult following. I feel certain of that.
Now we do know two important things.
1. Retail apparently controls the float on the stock.
2. The stock on the charts and in the set up shows absolutely no resistance to the upside. The action of late has shown no sellers of any consequence OR significance.
Yet today, just when it is printing the 200 dma and poised to start running to the upside, somebody just magically cannot stand to hold for a second longer.
They just couldn't bear to hold their shares for even a few pennies higher and make extra money.
Nope, they needed out this instant because they fear the absolute worst thing imaginable>>>>>>>>>>>>>
The stock will go higher with them in it.
For your entertainment pleasure while your party is waiting please enjoy these notable "quotes":
A lot of people told me that I'm committing musical suicide with my sound.
Kid Rock
And there's a feeling you get from making music that is unlike anything else in the world.
Kid Rock
Are some women and children going to die? Yeah. But it's doing the right thing. You got money, you sit around talking about peace. People who don't have money need some help.
Kid Rock
As far as my street cred goes, I'll always have that, because I always hang with the kids. I'll jump right off the stage and buy them a beer. I'll be a star on stage, but I'll always hang with the kids.
Kid Rock
Being a father helps me be more responsible... you see more things than you've ever seen.
Kid Rock
But honestly, it's pretty weird; there are girls who'd do absolutely everything just to get a backstage pass. I don't know what it is, but really, when you're on national TV in America the girls love you. They all want you! And I'm not complaining!
Kid Rock
But I'm a great father. That's why I got custody.
Kid Rock
Europeans don't seem to have the groupie mentality.
Kid Rock
Going out hanging out with the troops, and you know it's kind of all summed up in the TV show, I don't what else I can say about it. It's a great thing to do, something I'm definitely proud of.
Kid Rock
I always believed it would happen and stuck to my guns.
Kid Rock
I am happy to make money. I want to make more money, make more music, eat Big Macs and drink Budweisers.
Kid Rock
I care less if I can't be part of your scene because I am the scene. I am everything that is.
Kid Rock
I could care less about what people think. I'm a Devil Without A Cause.
Kid Rock
I didn't come from a trailer park. I grew up middle class and my dad had money and my mom made my lunch. I got a car when I was sixteen. I'm proud of that.
Kid Rock
I didn't want to go out and change anything. I just wanted to make the music that was part of my background, which was rock and blues and hip-hop.
Kid Rock
I know every Skynyrd and about all Johnny Cash songs.
Kid Rock
I like to make music, I like rap music. Even if I'm white, I support that music. If I want to support it or any other white kid wants to support it more power to them.
Kid Rock
I never said I wanted to be around for a long time. I always said I wanted to be here for a good time.
Kid Rock
I signal with an independent label, Continuum. After that I put out a totally independent record, sold fourteen thousand of them from my basement, bought a house, started raising my kid, made a decent living.
Kid Rock
I think I did every drug known to mankind, smoked crack, boozed, dropped acid, you name it.
Kid Rock
I think what I've learned out of this lifetime is you should be proud of where you come from.
Kid Rock
I want as many people as possible to hear my music. I'm happy to entertain people by being a star.
Kid Rock
I was the little white kid who rocked the turntables.
Kid Rock
I'm actually a pretty decent human being, and when I'm home I'm straight as an arrow.
Kid Rock
If it looks good, you'll see it. If it sounds good, you'll hear it. If it's marketed right, you'll buy it. But...if it's real, you'll feel it.
Kid Rock
It's not that I'm Mr. Goody-Two-Shoes now, but I've got my priorities in order.
Kid Rock
My past is a bit checkered.
Kid Rock
My shows aren't about trying to save some place, because I don't feel that's the right venue for it. That's my politics right there: Don't bring politics to my shows.
Kid Rock
My take on rap is driven by straightforward American southern rock and blues.
Kid Rock
On a scale of the United States, the Hollywood influence on what comes out, that's not the majority views of across the country. What we read in Us Weekly or People magazine, or Entertainment Tonight, it's not what the majority of the country is thinking.
Kid Rock
Rock 'n' roll is much easier if you're white.
Kid Rock
That's what I love from metal, and that's what I love from hip-hop. That's what I love from any music that's hard, that's got an edge to it-The attitude in it.
Kid Rock
That's why I called my record Devil Without a Cause - I'm a white boy who's so sick of hearing that white kids are going to steal rap.
Kid Rock
They believed you can't mix rock, country, and rap, and that crossover is dead. I always knew it would work. And it will always work as long as you're really into it and like what you're doing.
Kid Rock
Why does anything ever happen? Some things happen and some don't.
Kid Rock
You know, when I started I liked Big Macs and Budweiser and I still like Big Macs and Budweiser.
Kid Rock
You've got to work hard for your success and you've got to have a steady presence. That's the secret.
Kid Rock
Sorry, I was way ahead of most. I was connecting the Daly/Rock friendship and the news around that situation. The rest is no leap at all. No tie in with Daly that I can see.
Caution makes a VERY important point. Beer doesn't carry the margins of a SP vodka or a cognac etc.. BUT!!! It does carry something that our other products don't. Sale-ability and market-ability in every nook and cranny of the known universe.
Kid Rock's numbers are huge. Concerts are sell outs. Over 25 million albums. HE LOVES BEER AND DRINKS HIS BEER ALL THE TIME! You are right with Kid Rock "Rock It" beer at every concert. T-Shirts, promotions, at every venue and across the nation.
The other big positive? Our presence if our beloved management chooses to follow it, is a retail network of well over 250,000 on premise accounts. Now you pick up a whole new network of grocery stores, convenience stores, stadiums, civic centers. Ouch! My mind is full with the possibilities.
Oh we can say it isn't formally PR'd yet. And that's your choice. But c'mon, connect the dots! We have a trademark for the name "Rock It". Kenny says on the CC that he's coming with a beer with Classic Golf Partners. Kid Rock and Daly buddies. Billboard/Reuters picking up the SIGNATURE beer and cigars comments. Kenny in bed with the folks at Cigar Officianado for advertising and promos.
And the most telling sign that it's coming? Grievous and Rawnoc don't own any shares. They can buy with everyone else. Just do your self one big favor in this life??? Make them pay handsomely for their shares.
There is no liquidity on this stock to the upside. The MMs are going to make sure they get inventory WAY before they fill any large orders to buy. I can 100% guarantee you those shares that you have posted at .30 and .31 will get filled at twice the price if you just turn your head away or go to the playground with the kiddies. Or, better yet, take a well deserved vacation.
The thing is, when it hits TWICE the price at .61 or .62, which it will, it is going so much freakin higher. Everybody will come running again. They will all be convinced as we are the run from two years ago is repeating itself once again. And given this news train now, it has no choice but to do just that.
http://rockdirt.com/modules.php?name=News&file=article&sid=337
Hey ladies, we got Kid Rock! More to come.
http://www.kidrock.com/news/2008/09/04/kid-rock-beer-cigars-coming/
The prelude from over the weekend:
http://www.reuters.com/article/entertainmentNews/idUSN0142050920080901?sp=true
I would say we'll see a formal PR at any time.
When you go 5 months without an earnings report then it's real easy to have one 6 weeks after the other. It's that time again. I said it before and I'll say it again. They would do around $1.1 mil last quarter. It was right around that. I'm going to say based on the continued flavor roll out and no new introductions in the quarter ended 7/31 that we beat that quarter we just saw reported a few weeks ago. I'm guessing maybe $1.3 mil or so. That is two consecutive quarters of reversal growth and better growth than any of the majors had.
Here is the age old question that separates the ones who make and the ones who don't. What would you rather see? 1000% growth this quarter over last or 100% growth for 10 quarters? The answer by leaps and bounds is the second one. The big problem in the past is the company slammed the sales out the gate and logistical problems led to the lack of follow up.
Now the company is showing sustainability as a company. Kenny can now march into any analyst's office and say the one thing virtually no other OTC can claim.
WE ARE VIABLE. WE ARE HERE TO STAY. WE ARE GOING TO GROW EXPONENTIALLY.
Not much more to say. It will happen no matter what we say here.
There's the mistake "friend".
The biggest one of all.
If you can see the growth....
The play already happened.
101
Ordinarily one of us would delete the banter back and forth. But it is in all our best interest to leave the posts up there. If someone shows up asking us to states facts where they are plentiful, they don't want to do the DD and just want you running around in circles doing it for them.
We'll leave it there for all to see and draw back to it often.
Not for me Tir. I couldn't work it out. Flu bug got me good and quickly becoming bronchial pnuemonia. But yes, a very productive day. I see the market was down. Makes not one bit of difference to us!
Isn't that the way it goes? People sell DK like crazy because it doesn't move so they can go chase stocks that are moving. Then you get days like today where you see a measly 25K shares takes DK up 8% and DK unchanged with the rest of the market abyssmal and bloody at best. They wish they had just stayed put.
Bids came in the end of day and some buying. Perhaps somebody caught wind of some news. :) At least you can tell it has the ability to move fairly normally now. 28's got taken out. Nothing there. 29's taken out. Nothing there. Bid moved up to .29 nicely and was printing the high of day at .295 when SUDDENLY!!! A retail trader saw the chance to lock in ABSOLUTELY ZERO on today's move on 10K shares at .29. I guess in his or her eyes it looked like they were pocketing $200 after staring at .27 all day.
WHATEVER!!!!
The point is it only took 25K shares to move the stock 8% and one of our beloved shareholders to stop it.
As easily as it moved, it won't take anything for one of "these" certain folks to take it straight to the moon at any moment.
I believe tomorrow will be a good day!
Well Ore, we're getting to a point where crap works. FOUR, WYDI, COIN. Even all the people that said this one never goes anywhere so it is crap. Must be time to fly!
Pretty sad when Who's Your Daddy is up 35% today.
Why I'll never know.
Just how awesome is Sobieski? You know, that vodka we talked about that is undercutting all the super premiums to steal market share and show how overvalued they are.
Sobieski vodka rescue possible
August 9, 2008 at 3:37 pm by William Dowd
• Last month, I reported on the financial problems of Belvedere, makers of the bargain-priced, high-quality Sobieski vodka. Here’s the latest update, from Bloomberg News:
Belvedere, the French maker of Sobieski vodka, is in advanced talks with private equity funds about a stake sale as it seeks to emerge from creditor protection, its chief executive, Jacques Rouvroy, said.
Potential buyers of 400,000 Belvedere shares, or a 15% stake, include a foreign company in the beverage industry, Mr. Rouvroy, said in an interview. He would not elaborate.
Go here for my tasting notes on Sobieski vodka. And here’s a sampling of reader comments offered to those notes:
• Sobieski is THE bargain of today! No headaches, no burnt throat, nothng to indicate “cheapness.” A most excellent booze, and miles ahead of the Russian stuff at half the price.
• No doubt, I’ve got a new favorite vodka. I don’t know how they’re selling this stuff so inexpensively, but as far as I’m concerned, it rates with vodkas costing at least twice as much. They’ve either got a secret formula or the Grey Geese (Gooses?) and Ketel Ones of the world have just been getting rich and laughing all the way to the bank.
• Thanks for the tip. This is an excellent product at a consumer-friendly price. I certainly hope they get their finances straightened out.
OT? Your first edition was such a resounding success that they quickly went back to the presses to put out a follow up........
Kid Rock with more than a cumulative 25 million albums sold to date.
http://en.wikipedia.org/wiki/Kid_Rock
The point of the exercise is simple. Kenny has said over and over for over a year the market is not valuing the stock correctly. He knows it was formed for the express purpose of being bought out, so he always thinks in terms of $1000-$2000 per case. We know the insiders have bought over 1.5 million shares this year at these depressed prices. It wouldn't matter who is buying. For all you know, the company could be in buying shares with revenue dollars to lower the OS before they go to positive earnings so they have a higher EPS number. I know they certainly would be before putting out a PR. That's one a lot of companies use to artificially prop up their price. Not in this case. Drop the OS from 80 mil to 50 mil and then when you get bought out, the same $30 buyout figure suddenly becomes $48 a share. Just go in and start buying shares. If you put out a PR you're buying back stock, then traders double it and the company has to pay twice the price to accomplish the same thing.
All the news you could ever dream of. Four consecutive quarters of growth in a row. From negative to positive earnings. All sorts of pre orders. Snowed under management because of all the new business. A stock price that without doing a thing is sitting on its 200 day moving average.
And the beauty part is like I keep saying, all the retail shares will get gobbled first. Either the company takes them out, the insiders take them out, a hedge fund takes them out, or any combination of the above.
This is exciting! It's not very often you get to know that every share being sold right now is to the BofD right before the stock goes on a major run to the upside. That means any shares crossing are going right into their accounts. With o much news out there, not much in the line of quiet period for these guys. They have to get them when they can!
And even better they are stealing them at these levels. My hats off to them!
So I called Kenny and told him there is only a couple of idiots standing between this stock being .28 and over .50. And especially, two really stupid individuals who have to sell at .28 when the ask was just .32.
His response was that he has no control over what his shareholders do but if they have posted sell orders at .28 then they are no longer shareholders in his eyes. They are sellers. And with a chuckle I could tell he thought they were pretty stupid individuals.
In any event, he said he would just get him or one of the board members to just take them out and get rid of them.
Exactly two years ago today. On far less revenues. On far less optimism. On far more debt. On far less products. On far more price..................................
http://finance.yahoo.com/q/bc?s=DKAM.OB&t=2y&l=on&z=m&q=l&c=
Going after it. Going to push for a Dr. Monster or Dr. Red or Dr. Dred or Dr. Bull energy pre mix. Lots of cross collaborations available. 35000 new liquor accounts where Hansens doesn't have a presence. 35000 liquor accounts where Drinks doesn't have a presence! LOL
Why leave it to every bar to decide how people get their Monster? Let them buy it for themselves and then request it where ever they go. Gen X needs to latch on to "their drink." Let them latch on to Sparkling Vodka with a little Monster or Bull kick.
The rest takes care of itself.
Neat thing now is that if a certain somebody wants to "accumulate heavy for three days" he is going to have an average over 50 cents. More than double of all of us. He'll be coming in on the back end of some heavy duty buying. But that is what everybody wanted. To add or buy after the stock doubles. Certainly a reason right? After everybody else makes a fortune. But won't matter where this puppy is going. Everybody will make major coin.
What difference? Hard Rock Cafe? Capital Grille? Hooters? We're working all of them. The point was it has to start somewhere. And what better place than where all these Monster parties keep happening.
We're working that angle right now to start something special with HANS and DKAM. If you want to be the lead dog, you have to find a way into the kennel.
Rilo in Anchorage. Now I know he's married so if he is off chasing Miss Sarah, all I can say is "You go dog!" :)
Otherwise, I have to believe what somebody said before. "Rilo can sell ice to eskimos."
Obviously they heard Rilo was coming with a deal on their hottest commodity!
Never did give an update on the Trumptini Party. A resounding success. I could only stay for a bit. Heard about 120 people showed up and sampled the tasty T tonic and all the varieties.
Stopped by the local liquor store in this quaint little hamlet. For the volume they do, I was surprised at all the varieties of everything. I had told them before that with a board member living nearby they would definitely be selling some Trump. When I stopped there last week, I saw just 3 bottles left of Trump and no flavors. I told the manager he needed to get things restocked INCLUDING the flavors. At least the grape and the raspberry; my favorites!
So as I said, I popped in tonight to grab a bottle of the grape figuring they had to have it by now. OMG! Nothing there at all. So I trotted over to the manager to give him a piece of you know what.
He said, "I bet you're looking for the Trump and think I didn't order it. Well, I did last Monday and it was here Wednesday. And it's gone! I got a case each of the TSPV, the grape, and the raspberry. They bought it all in the past 3 days. Several others came in here looking for it since. What's the deal? Why so popular all of a sudden?"
I told him it isn't all of a sudden. The word is just finally getting around.
He said, "Well you got me sold on it. I'm calling the dist in the morning and getting 2 cases of each of the flavors and 3 of the plain."
I asked him where he was going to put it?
He said, "I'll take the Three Olives down. It isn't selling for chit."
I didn't mind walking away without my grape.
Found out website going through even more wonderful changes. More glitz and glamour. Also accounts for why the e-mail is not working properly. They'll spend 35 posts at that other place trying to figure it out and we can find out anything in a few minutes. Oh the power of Drinks To Go!
lmao
Diageo Australia is to take over all national distribution of Ketel One vodka and Ketel One Citroen from 1 September.
The announcement today (29 August) follows an agreement made in February by Diageo and the Nolet family to form a new 50/50 company, which owns the exclusive global rights to sell, market and distribute the vodka.
Diageo, with a 50% equity share in the new company, has become the exclusive distributor of the brand globally and the Nolet family will continue to own the brand rights for Ketel One.
"We are extremely proud of what we've achieved building the Ketel One brand," said Carolus Nolet, chairman of the Nolet Group. "This alliance with Diageo is key for the Nolet Group and the Ketel One brand because we will now have sales, marketing and distribution expertise that will help us to build on our success and make Ketel One a truly global brand."
Ketel One vodka, produced at the Nolet Distillery in Schiedam, the Netherlands, will join the Diageo Reserve Brands portfolio, which also includes Ciroc vodka.
"The Ketel One brand is an excellent addition to Diageo's Reserve portfolio and we look forward to growing this brand in the on and off-premise making it a super premium vodka choice for trade and consumers in Australia," said Aude Parichot, marketing manager, Reserve Brands, Diageo Australia.
Ketel One vodka and Ketel One Citroen are available nationally in on and off-premise in 700 ml bottles for RRP US$49.99 per bottle.
(I put this up because the last I knew the Nolet family has somewhere between 150K and 500K shares of DKAM)
Fortune Brands is to stop distributing Absolut vodka in the US this autumn, after agreeing to an early termination of its contract with new owner Pernod Ricard.
Pernod will pay Fortune US$230m to exit the distribution arrangement for Vin & Sprit brands in the US from this October, both firms announced yesterday (28 August). Fortune's contract had been set to run until February 2012.
As part of the exit deal, Fortune has also agreed to pay Pernod $100m for the Cruzan Rum brand, the firms said.
Pernod has made no secret of its intention to exit the distribution deal with Fortune, following its takeover of Sweden's Vin & Sprit earlier this year. It said savings generated from ending the deal early would "more than offset" the compensation payout to Fortune.
Fortune president and CEO Bruce Carbonari sought to re-assure shareholders, following the news. "This is a win-win agreement that provides significant benefits to Fortune Brands," he said.
"We'll receive a cash payment of $230m. We're also pleased that we'll acquire a fast-growing premium rum brand. Rum is one of the most attractive spirits categories, and the addition of Cruzan fills a portfolio gap in premium rum with the category's fastest growing brand in the U.S."
The group, which also owns Sauza Tequila, Jim Beam and Laphroaig whisky, said it expected a one-off bonus of $180m in its third quarter, following its exit from the venture with Vin & Sprit.
It also predicted a one-year return on its investment in Cruzan, which it said was the fifth largest rum brand in the US, with worldwide net sales of approximately $50m, or 750,000 cases, in 2007. Sales from distributors to retailers grew in strong double digits last year, it added.
Pernod's assessment of Cruzan was slightly more muted, saying it had made a "close to break-even contribution" in 2007, after advertising and promotion costs.
Tirunesh? I will leave with this one to chew on over the weekend. Add it to the "Kenny hints" from the conference call.
http://www.signaturewines.com/elvis/
For sure. The ONLY thing that has held this stock back are the people with an average of .25. The shareholders are the only thing. This time, it will be the most glorious day to see it blow right through their .33 and .35 and never look back as they put up their .28 GTC's never to see it print in the '.20's again.
I can't wait to see their shares just stolen from them. Next week? We'll know. They won't!
Yes, I can see it now. Had a dream they were all at a coming out party. They were all hired. The Donald, Willie, Paul Newman, Dr. Dre, Kid Rock, Hugh Hefner, The Pussycat Dolls, Elvis
At 28 cents, what you think?
Clues people, all clues!
Right now we feel that we don’t need a big chunk of capital. If we had a big chunk of capital perhaps there’s an acquisition that you’d put it to use on. We wouldn’t put it into marketing because we just don’t think we need it at this point in time. So perhaps if we had a big chunk of capital there might be an acquisition that we could apply the iconic beverage model to. By that I mean there might be a product out there that we could, I’m being facetious but we could apply Elvis to the right product, maybe there’s something we could buy that isn’t working or would work more efficiently with our iconic beverage model. So if we had a big chunk of capital, that might be where we would put it. But I don’t want to get into speculation beyond that because we don’t have and we’re not looking for a big chunk of capital right now to do that.
Nope, no big chunk of capital needed!
Citigroup must have got the news before the close. If anybody wants 100K shares now their average is going to be at least .40.
Whoops! I missed it Tirunesh!
The music business' latest attempt to create new revenue streams comes from a division of Universal Music Group, which, in an attempt to ape Sammy Hagar's tequila success, has enlisted a beverage company to market drinks emblazoned with the likenesses of its artists:
Drinks Americas Holdings Ltd., the company behind a Donald Trump vodka, Willie Nelson's "Old Whiskey River" bourbon and a line of Paul Newman-branded juice drinks, is set to announce today an agreement with Universal Music Group's Interscope Geffen A&M label group. Universal Music Group is owned by French media conglomerate Vivendi SA.
The idea of the deal, executives of both companies said, is to come up with brands of drinks — both alcoholic and nonalcoholic — that bear the imprimatur of artists on Interscope's roster, which includes Eminem, producer Dr. Dre and Sting.
One of the most intriguing aspects of the deal is that record labels, including Interscope, nearly never control the rights to name and likeness rights like those needed to slap a celebrity's face or name on a bottle. One exception is the Pussycat Dolls, a female pop group; in that case, from the group's inception Interscope has been a participant in all kinds of licensing and merchandising deals.
The companies specified that it is Interscope's obligation to negotiate drinks deals with artists. Drinks Americas, of Wilton, Conn., will then create the beverages, while Interscope will kick in marketing support for both the newly minted products and its partner's existing line of drinks.
We're not sure if she's covered in the deal, but the one Universal artist who seems like a natural fit for this bit of cross-promotion is Amy Winehouse, who has single-handedly brought the Rickstasy out of oblivion. We can see a pre-mixed "Not Going To Rehab" bottle of the stuff slotting in right next to the Friday's-branded mudslides at our local liquor outlet, even if the drink itself does sound like the type of beverage that you'd have to be drunk to quaff.
Premonitions are quite the thing wouldn't you agree?
http://drinksfoodandfun.blogspot.com/2007/11/kid-rock-whiskey-on-way.html
Pernod, Fortune terminate Absolut buyout venture.
They're going to be on the acquisition trail again.
For those who cannot see cognac on the website, this is the same problem that happened a few weeks ago. Rilo could see it and nobody else.
At least something is there even though we're being told this is NOT what the decanter looks like.