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suckers...AKA...us
Wouldn't the material event be paying off the debt...since it didn't get paid then it's just business as usual and no need to file an 8k, right?
http://www.neom.com/contact
benagomo@googlemail.com
cian@gomonews.net
Just flood their mailboxes, I've already done so...I just want an update about this transaction.
I was willing to wait it out more at a pps above .20....not anymore!
I think it's about time we rally together and email gomonews to get an interview with IM about the status of 'the transaction'. Thoughts?
Hacker Group Links Digital and Physical Worlds with New QR Code
http://www.businesswire.com/news/home/20101012005345/en/Hacker-Group-Links-Digital-Physical-Worlds-QR
SEATTLE--(BUSINESS WIRE)--Hacker Group, one of the largest direct/digital marketing agencies in the West, today announced that it is launching a QR (Quick Response) code campaign as part of its strategy to integrate the physical world with the online world that ultimately offers a single view of ROI and profitability in all accountable media.
“The QR code is a specific example of how we can turn marketing messages – including outdoor signs – into dynamic, digital and interactive communications”
A QR code is a two-dimensional code readable by mobile phones that have the correct reader application. It can embed text, data or a URL that links to a specific website. The Hacker Group campaign demonstrates what the company does for its clients by reaching consumers wherever they may be – online or offline.
Hacker Group’s QR code campaign begins with a new sign on its downtown building at 4th Avenue and Seneca. Passersby can scan the code to learn more about the agency behind the unique name. If they like what they discover on Hacker Group’s mobile-optimized website, they can respond by submitting a resume or by asking for an appointment to discuss partnering with Hacker Group for a marketing campaign.
Another example of a seamless link between the physical world and the online world is Hacker Group’s mobile site that gives access to company information and the Hacker team. Hacker Group is applying QR codes to employee business cards. When the code is scanned, readers are directed to a mobile microsite specifically about the individual employee. In general, a separate website can be formatted for mobile devices (usually with a .mobi suffix or an “m” prefix in addition to or instead of the “www”) or a company’s main site can be optimized for mobile viewing. Optimization includes detecting what kind of mobile device is being used, so the right format is provided to the user.
“The QR code is a specific example of how we can turn marketing messages – including outdoor signs – into dynamic, digital and interactive communications,” explained Spyro Kourtis, Hacker Group President and CEO. “Many of us live much of our lives on mobile devices, not just making phone calls but doing a lot of what we do on laptop and desktop computers. This small code can bring the physical world around us into focus on smartphones and other mobile devices just like a real-life hyperlink. It’s intriguing.”
As more consumers shift to smartphone technology, marketers are applying QR codes in retail store windows, advertisements, on clothing tags and countless other creative ways. Mobile bar code scanning is already up 700% since the beginning of 2010. As a direct/digital marketing agency, Hacker Group creates strategies for reaching customers wherever they may be, whether in the physical world consuming traditional media, online or on a mobile device. QR codes are a distinctive way to engage consumers and take them from physical media into digital media.
About Hacker Group
Founded in 1986, Hacker Group is a direct/digital marketing agency specializing in measurable, ROI-driven sales and marketing programs for blue-chip clients throughout the country including AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, Netflix and others. Using a disciplined approach to strategy development that begins with sales goals to determine the right mix of measurable media, Hacker Group employs a closed-loop feedback process to test, learn, refine and apply what works in order to continually improve campaign results. For more information, visit: www.hackergroup.com or www.hackergroup.mobi.
So when is the deadline for the quarterly report to see if we're sustaining revenue...and how late will it be filed? Predictions anyone?
Mobile's Next Big Thing 10/11
Breathing New Life into Direct Marketing Campaigns
http://mobilenextbigthing.biz/2010/10/11/breathing-new-life-into-direct-marketing-campaigns/
Many believe that traditional direct marketing is a dying art due to the rapid adoption of digital, interactive media. In fact, many companies and organizations that have historically focused on direct mail, are currently challenged with the question of how to reinvent themselves in the digital age. However, there is a way for both traditional direct marketing and new digital approaches to coexist by combining them in new, innovative ways.
With the explosive growth of smart phones in recent years, mobility is quickly becoming a key component of every marketer’s tool kit and many mobile applications and services are bridging the gap between traditional and digital marketing. This presents a large opportunity for marketers to turn their traditional static marketing and advertising like direct mail pieces, into interactive communication vehicles.
Several direct marketing agencies are already integrating mobile into their cross-channel campaigns, and/or setting up separate mobile divisions to focus on this growing area. (See DM News article: Agencies Develop Formal Mobile Units). Mobility allows marketers to expand their campaigns across multiple touch points and combine awareness, interest, desire and action all in one experience with one device.
One of the newest mobile marketing tools to emerge is 2D barcodes. They’re being used on everything from billboards and posters to print ads and business cards, adding an interactive dimension to these traditional mediums. Direct mail pieces can come alive by connecting users to additional content via their mobile device and enable them to engage with brands in a deep way that is relevant and meaningful.
For example, a power washing company could place an advertisement in the ValPak coupons that come in the mail, with a barcode that links to a video on how their services work. Or a resort company can create a brochure with 2D barcodes that, when scanned, bring the photos inside to life and leads the consumer to a website to make reservations.
There are many ways to incorporate mobile strategies into traditional direct marketing campaigns. The key to success is doing your research before you start. Marketers need to make sure that mobile makes sense for their target audience. And they need to be sure the technology is easy to use and interoperable with all mobile devices, so that they can deliver a satisfying consumer experience.
We’ll be at the DMA 2010 Conference and Expo in San Francisco this week and are a Gold sponsor of the Mobile Hot Spot (Neustar Booth #415B). If you’re at the show, stop by to learn more about how 2D barcodes can transform the direct marketing experience.
Neustar at Direct Marketing Association 2010
http://dma.movadamedia.com/VIRTUAL-ExhibitionDirectory2010/page.aspx?ID=37
http://www.dma2010.org/
1) Who's to say he "is spending his day researching anonymous hubs about one of their technology providers."?
A-I am basing that on the fact that on the blog in which they manage (nextbigthing), posters have presented questions which have not been answered by anyone at Neustar...so that begs the question...why come over here and answer questions when the communication vehicle which is promoting its own business model has unanswered inquiries? Why would someone from Neustar come here to satisfy NEOM shareholders when its blog provides valuable information to satisfy Neustar shareholders. It doesn't make any sense to me, Neustar's priority should be to give credibility to its own marketing tools and to satisfy Neustar shareholders, not Neom shareholders...that's Neom's job.
2) What would be the purpose of a legal disclaimer? Is he somehow skirting the edge of the law? What would you have it say..."I is who I is because I say it be."?
A-it would attempt to secure authenticity of the poster by covering Neustar's butt...since he represents Neustar-the company. I'm confident in saying a credible New York Stock Exchange company (something NEOM is not) has protocols in place approved by attorneys as to what information is released and by what channels it's released....look at this 2nd reponse posted by Diane on The Next Big Thing blog (below)...it's clearly a protocoled reponse as most of it avoids answers and presents alternatives to think about or points you in a direction which may answer your own questions. It avoids 'hard responses' because she speaks on behalf of Neustar.
http://mobilenextbigthing.biz/2010/10/07/ctia-panelists-say-%E2%80%9Cqr-codes-are-not-hot-today%E2%80%9D-yet-tops-brands-are-quickly-bringing-them-mainstream-status/
3) Please point out the grammatical errors.
A-in red
Unlike most of the code generators out there that create a direct code, that when generated always take you to the same destination, the destination for an indirect code can be changed when needed without changing the symbol itself.
The code generator on the (not needed) Neustar’s www. gomocode site is an indirect code generator, and the codes that it creates need to be resolved using a Neustar campaign manager. You can find a Neustar Campaign Manager Partner listed at(obvious) here that will help you get your code set up in the Neustar clearinghouse.
Neustar conducts bi-monthly webinars on how their (should be 'its' as it is refering to a company, 'their' refers to a person or people...also, why not use 'our' since he supposidly works for Neustar) indirect solution works and you can sign up for the next one here.
This is just my opinion and I personally don't believe this is Vallesky. However, I do believe the reponse given by this poster is credible as it provided valuable insight as to why Pop's and Street's research did not work.
Valid point, I retract that statement.
BTW, I never hyped myself about grammer...but thanks.
Regardless, if people from Neustar are playing around on the computer by coming here to answer questions as opposed to answering questions on their own blog....then we have some serious issues about the direction in which they are heading. What does this say about their priorities?
As cool as it would be to have someone integrated within Neustar to comment on here, I have a hard time believing that...
1) A director is spending his day researching anonymous hubs about one of their technology providers.
2) Someone of a director status would post something on a board and not have a 'legal disclaimer' at the bottom.
3) Someone of a director status would make so many gramatical errors in a post.
"Caveat emptor"
Everything said makes sense, and I never knew of the webcasts so Thanks for that...but I for one will not believe this is someone within Neustar for my reasons above. I can easily make a IM user name and 'answer' all questions....but I do thank this person for shedding light into the webcasts.
How soon is 'soon'?
'Soon' in this space is loosely interpreted to 'whenever we get to it'.
Mobile Next Big Thing 10/7/10
CTIA Panelists Say “QR Codes are Not Hot Today,” Yet Tops Brands are Quickly Bringing Them Mainstream Status
http://mobilenextbigthing.biz/2010/10/07/ctia-panelists-say-%E2%80%9Cqr-codes-are-not-hot-today%E2%80%9D-yet-tops-brands-are-quickly-bringing-them-mainstream-status/
CTIA panelists have said that “QR codes are not hot today.” Rimma Kats from Mobile Marketer writes in her article: “Although fairly popular with consumers, the panelists said that QR codes do not scale very well. Then, Mr. Kaplan says, “No human knows the difference between ScanLife and every other [2D bar code reader application].” “It’s just a funny little thing – users download the wrong app reader, it doesn’t work. “Regardless of what the code looks like, if the reader is incompatible, it just won’t work,” he said. “QR codes are not hot today – unless you’re in Japan.”
These statements show we must do a better job of educating the market on the true value of barcodes and continue to share the skyrocketing use by top brands of this powerful new medium. We need to help these panelists move forward from yesterday to tomorrow where customization, flexibility, control and dynamic interactivity are the name of the game and barcodes are a key medium to accomplish that. In addition to education, we must address the current fragmentation of the mobile barcode ecosystem in the U.S. as it is a barrier to the adoption of mobile 2D barcodes.
This is precisely the reason that Neustar is working with a number of brands, retailers, barcode campaign management providers, mobile operators, agencies and technology enablers to develop a trusted neutral barcode interactive mobile exchange: 1) to ensure that when consumers scan a code it just works, regardless of the code format or the reader application, and 2) that when advertisers launch a campaign – it reaches everyone. Interoperability, security, confidence and value added capabilities are crucial for barcodes to achieve true scale, and this is exactly what Neustar is committed to working with the marketplace to provide.
Despite the fact that the ecosystem is young and fragmented, I would argue that barcodes are, in fact, on the fast path to achieve mainstream status. Many major brands have launched campaigns, including Calvin Klein, The Gap, Kellogg’s, Ford, Best Buy, Nine West, Toys R Us, Fox, Verizon, The Weather Channel, and the list goes on and on with many new campaigns being launched every day. Yes, the market is just starting. It’s similar to the Short Code market place when it began to take off. Whoever guessed we’d be buying pizza? Making wine recommendations? Voting for contestants on TV? Test driving cars? Selling houses – all through Short Codes? Barcodes can offer a more dynamic, more contextually relevant and more engaging experience using the mobile web and apps. The space will continue to get hotter as more meta data and value added services are tied to these barcodes, including m-payments. All technologies have an adoption curve, and 2D barcodes are no exception to that.
Many bloggers have commented on the short sightedness of the panelists’ comments. Much of this is due to lack of understanding and awareness of this powerful new direct response mobile medium. Yes, there are already open code formats out there, like QR and DataMatrix that support basic interoperability across readers which support those open standards. That is fantastic as it seeds the market with some level of commonality and compatibility. It doesn’t solve all the issues and it doesn’t deliver on these richer, value added applications, with enhanced targeting, security or flexibility, but it’s a great demonstration of the early power of these codes.
Personally, I don’t believe people will recognize that different codes require different scanners. What I do believe is that we need to make the technology silent and the value loud and great. We need to focus less on communicating “to” consumers and more on interacting “with” consumers. Neustar is working to provide a similar framework, so that different applications and symbologies can work together creating a seamless experience for the user. Our role as a neutral third-party provider of managed services can link fragmented single point solutions and truly bring bar codes to mass consumer adoption. Proprietary barcode solutions will continue to exist, they play and important role in track and trace, ticketing, specific supply chain and other enterprise uses. But where open standards can be used for general consumer use, we should focus on adding as much value, innovation, openness and control as possible.
Neustar Names Lisa Hook Chief Executive Officer, Succeeding Jeffrey E. Ganek Who Remains Chairman of the Board
http://www.neustar.biz/about-neustar/investor-relations/news-releases
Plus, Neustar's quarterly conference call yesterday seemed to revolove solely around the transition...no mention of the mobile space like last time.
I'm surprised they still have the audio conference calls posted, most publish transcripts.
Many companies have rehearsed or even pre-recorded calls discussing the direction of where they are going...I agree that would be a GREAT call to hear.
Even a podcast would be great, if they put something with merit out there then it would shift focus here on this board.
UCS - Guest Speaker - Dr. Christian Steinborn on "Mobile Cellular Technology in Retail"
Well, at least we can keep tabs on some employees
http://www.neom.com/company/events
a little late in posting this under the events section...
I'd like to know their 'alternative' financiers they were looking into....how long ago did IM say that???
I wish I could blow smoke out my @$& and get to keep my job.
Perhaps we should email the crud out of GoMo to get an interview about this (although in retrospect it would be bias as always)....it worked for the stunt back in Jan.
Pop, I got on ATT code creator and made my own code, I found that only the ATT code scanner would decipher it...all the others yielded error messages.
How are you able to determine the codes they produce are indirect? I wasn't able to determine how to read the string with that scanner.
TIA
How to fail at using mobile barcodes
Published on Thursday, September 30th by Cian
http://www.gomonews.com/how-to-fail-at-using-mobile-barcodes/
I'd like to know why we are at Advertising Week and who is in attendance. I just find it interesting that last week they remove CTIA from the event listing on their website and added that they will be at advertising week in NY.
But of course no light has been shed...
yesterday and today the AT&T app is one of the top free downloads under the utilites category.
If Neustar is the only one capable of pulling it off then do the others really have a choice? Isn't that why companies hire in-house attorneys and draft non-compete clauses? pay-to-play.
Thanks Krays, as always
Krays, I'm still trying to figure this out...can you shed some light??
I'm sure it would make sense if the message you responded to wasn't deleted.
Consumers use smart phones to shop around as they shop
12:00 AM CDT on Wednesday, September 29, 2010
http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-MobileShopping_29bus.ART.State.Edition1.249477b.html
Neustar gets honorable mention...
When a shopper is browsing the app for a jacket or sweater, recommendations of similar items in other price ranges will scroll across the bottom of the screen. In the store, the app reads the bar code on the tag and offers an expanded selection. And if a customer is signed on to his Patagonia account, the app will automatically remind him what he searched for in the past from that category.
Second-generation bar codes are showing up in stores planning more smart phone capabilities, said Matthew Valleskey, director of marketing for Neustar. The Virginia-based company is the registry for five- and six-digit numbers that consumers use to vote for American Idol contestants or for opting in to receive text message coupons.
"You're going to see more shoppers using their phones in stores to do comparative shopping," he said.
Neustar is working on standardizing the new bar codes, which are square instead of rectangular. Those require smart phones but also provide richer content, he said.
Well look at that, 950 brought us back up to .245 at literally the last minute, again.
Maybe we're part of the 'Merger Monday' that's all the buzz today....well, wishful thinking anyway!
Interactive Bar Codes Come to TV in Bluefly Ads
http://www.mediabuyerplanner.com/entry/55355/interactive-bar-codes-come-to-tv-in-bluefly-ads/
ScanBuy initiative, anyone see it yet?
We're in attendance at Advertising Week, beginning today:
http://www.neom.com/company/events
But not sure what exactly we're doing there, calendar of events here:
http://www.advertisingweek.com/events.php?list=1
Advertising Week Calendar of Events
http://www.advertisingweek.com/events.php?showDate=mon
Anyone ever catch what this was about?
haha, a ming is more of a jedi thing.
Making the Mobile Barcode Ecosystem Compatible
http://mobilenextbigthing.biz/2010/09/23/making-the-mobile-barcode-ecosystem-compatible/
What the hadies!! I must need to get a flash update on my comp or something...I was on a different comp last night so I guess that's why I saw that for the first time!
Too funny
Qr4Wine puts mobile barcodes on your wine
http://www.gomonews.com/qr4wine-puts-mobile-barcodes-on-your-wine/
Buongiorno launches vanilla mobile advertising network
http://www.gomonews.com/buongiorno-launches-vanilla-mobile-advertising-network/
ok, so I log back onto the NEOM website this morning and the scrolling marquee is gone, the site is back to it's old self.
Last night I also saw a different format for the site map. Anyone else see this or am I just loosing my ming?
Weren't we going to San Fransisco earlier today for MMA?? Why the sudden change to NY for advertising week?
Also, take note of the new updated NEOM homepage...why is there a scrolling marquee for news updates from a company that's not known to spread the news???
http://www.neom.com/
Makes you wonder...or at least it makes me wonder.