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What double whammy? Numbers are up.
Ummmm. The whole market is way down.
Thats bs. Here is the real #46 http://topappads.com/search.php?show=search&price=any&string=&start=40
45 to 50 too steep and overboard. That's a blind bet before even knowing real information.
short position at that price. You're in my prayers with that one. Ive been in since $58. #Comfortable.
Aren't financials due?
I provide links when you've asked. Isn't that what this is for. You both have made statements and provided nothing to back anything up. Not even when asked.
Colin Kaepernick is Nike's $6 billion man
SEP 21, 2018 1:56 PM EDT TRENDING
BY KATE GIBSON / MONEYWATCH
The heat Nike has taken over its controversial advertising campaign featuring former NFL start Colin Kaepernick seems to have had another effect: burnishing the iconic brand's appeal to investors.
Nike shares have surged 36 percent on the year, making the company the top performer on the Dow's index of 30 blue-chip stocks. The run-up includes a nearly 5 percent increase since Nike's Labor Day announcement that Kaepernick would be featured in its campaign, adding nearly $6 billion to the company's market value.
The stock continues to hover near an all-time high, which it reached in mid-September only weeks after some Nike customers publicly burned their shoes to express their displeasure at the new ad.
In afternoon trading Nike shares were up slightly to $85.67.
For Nike, the boost eases concerns about the decision to link its brand to the controversial Kaepernick, who in 2016 started kneeling during the national anthem before games to protest racial injustice.
Nike knows its consumer base, which skews younger, said Art Hogan, chief market strategist at B. Riley RBR. "I don't think they just randomly decided to put this ad out, thinking, 'Let's commit political-correctness suicide'."
Some businesses upset by Nike Kaepernick ad
"People vote with their wallets, and the one clear winner in athletic apparel remains Nike," he said, comparing Nike to Apple in its ability to create demand by rolling out "must-have" products.
Nike did not return a request for comment on Kaepernick's compensation or whether it might be tied to the company's stock performance. But various media accounts peg his pay at millions a year, not bad for a football player no longer playing in the professional ranks.
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Not sure what you mean. I'm up. Way up. Have been for over a year.
EARNINGS OUTLOOK
Nike preview: Back on track and getting a boost from Colin Kaepernick campaign
By Tonya Garcia
Published: Sep 21, 2018 4:56 pm ET
Consumer sentiment is favorable and sold out items rose 61% in the days after the controversial ad
?
Nike’s consumer sentiment is bouncing back after it fell in the days following the Colin Kaepernick announcement
Nike Inc. is scheduled to announce its fiscal first-quarter 2019 earnings on Tuesday, and analysts are confident that the athletic giant is scoring points with consumers with its merchandise as well as its controversial Colin Kaepernick advertising.
Nike NKE+0.21% ignited a firestorm after announcing a marketing campaign that featured the former NFL quarterback. Shares of the company dropped, but rebounded, and sales jumped 31% over Labor Day weekend after the Kaepernick’s selection as a spokesperson was announced.
Prior to the controversy, Nike faced issues in areas like distribution strategy. But with the release of items like the Air Max 270 and a distribution revamp, Nike has momentum that even calls for a boycott hasn’t dampened.
“While Nike’s recent advertising decisions have attracted unprecedented attention (Google search index setting new all-time highs for the brand), we expect [fiscal first-quarter] results to be much less controversial based on expectations for continued improvement in North America, ongoing strength globally, and good margin performance,” wrote Baird analysts in a note.
Read: These Dow Jones Industrial stocks have been left behind as the index hits a record
“With fundamentals accelerating and Nike poised to benefit from a strengthening product cycle that could drive stronger sales and margin performance, we see increasing visibility to an earnings acceleration beyond fiscal 2019 which should support premium valuation metrics.”
Baird rates Nike shares outperform with a $90 price target.
Susquehanna Financial Group analysts conducted proprietary checks and found that Nike Sportswear, or NSW, apparel growth is “far more explosive than footwear, and carries higher margins.” NSW merchandise brings together fashion and performance.
“Driving home the complete connection between the women’s NSW apparel and recent ‘Just Do It’ marketing campaign, Jenifer Lewis, star of TV’s ‘Black-ish,’ wore a custom Nike sweatshirt on the red carpet at the Emmy’s earlier this week to show solidarity with the marketing campaign,” Susquehanna analysts wrote. “Further, Nike’s own retail operations are beginning to highlight the NSW and women’s NSW in particular.”
Susquehanna rates Nike shares positive with a $100 price target.
Nike was even upgraded at Canaccord Genuity shortly after the Kaepernick news.
Read: Nike upgraded in the face of Colin Kaepernick ad controversy
Link please.
"Overall sales are falling short. "
EARNINGS OUTLOOK
Nike preview: Back on track and getting a boost from Colin Kaepernick campaign
By Tonya Garcia
Published: Sep 21, 2018 4:56 pm ET
Consumer sentiment is favorable and sold out items rose 61% in the days after the controversial ad
Nike’s consumer sentiment is bouncing back after it fell in the days following the Colin Kaepernick announcement
Nike Inc. is scheduled to announce its fiscal first-quarter 2019 earnings on Tuesday, and analysts are confident that the athletic giant is scoring points with consumers with its merchandise as well as its controversial Colin Kaepernick advertising.
Nike NKE+0.21% ignited a firestorm after announcing a marketing campaign that featured the former NFL quarterback. Shares of the company dropped, but rebounded, and sales jumped 31% over Labor Day weekend after the Kaepernick’s selection as a spokesperson was announced.
Prior to the controversy, Nike faced issues in areas like distribution strategy. But with the release of items like the Air Max 270 and a distribution revamp, Nike has momentum that even calls for a boycott hasn’t dampened.
“While Nike’s recent advertising decisions have attracted unprecedented attention (Google search index setting new all-time highs for the brand), we expect [fiscal first-quarter] results to be much less controversial based on expectations for continued improvement in North America, ongoing strength globally, and good margin performance,” wrote Baird analysts in a note.
Read: These Dow Jones Industrial stocks have been left behind as the index hits a record
“With fundamentals accelerating and Nike poised to benefit from a strengthening product cycle that could drive stronger sales and margin performance, we see increasing visibility to an earnings acceleration beyond fiscal 2019 which should support premium valuation metrics.”
Baird rates Nike shares outperform with a $90 price target.
Susquehanna Financial Group analysts conducted proprietary checks and found that Nike Sportswear, or NSW, apparel growth is “far more explosive than footwear, and carries higher margins.” NSW merchandise brings together fashion and performance.
“Driving home the complete connection between the women’s NSW apparel and recent ‘Just Do It’ marketing campaign, Jenifer Lewis, star of TV’s ‘Black-ish,’ wore a custom Nike sweatshirt on the red carpet at the Emmy’s earlier this week to show solidarity with the marketing campaign,” Susquehanna analysts wrote. “Further, Nike’s own retail operations are beginning to highlight the NSW and women’s NSW in particular.”
Susquehanna rates Nike shares positive with a $100 price target.
Nike was even upgraded at Canaccord Genuity shortly after the Kaepernick news.
Read: Nike upgraded in the face of Colin Kaepernick ad controversy
Nike preview: Back on track and getting a boost from Colin Kaepernick campaign
By Tonya Garcia
Published: Sep 21, 2018 4:56 pm ET
Consumer sentiment is favorable and sold out items rose 61% in the days after the controversial ad
Nike’s consumer sentiment is bouncing back after it fell in the days following the Colin Kaepernick announcement
Nike Inc. is scheduled to announce its fiscal first-quarter 2019 earnings on Tuesday, and analysts are confident that the athletic giant is scoring points with consumers with its merchandise as well as its controversial Colin Kaepernick advertising.
Nike NKE+0.21% ignited a firestorm after announcing a marketing campaign that featured the former NFL quarterback. Shares of the company dropped, but rebounded, and sales jumped 31% over Labor Day weekend after the Kaepernick’s selection as a spokesperson was announced.
Prior to the controversy, Nike faced issues in areas like distribution strategy. But with the release of items like the Air Max 270 and a distribution revamp, Nike has momentum that even calls for a boycott hasn’t dampened.
“While Nike’s recent advertising decisions have attracted unprecedented attention (Google search index setting new all-time highs for the brand), we expect [fiscal first-quarter] results to be much less controversial based on expectations for continued improvement in North America, ongoing strength globally, and good margin performance,” wrote Baird analysts in a note.
Read: These Dow Jones Industrial stocks have been left behind as the index hits a record
“With fundamentals accelerating and Nike poised to benefit from a strengthening product cycle that could drive stronger sales and margin performance, we see increasing visibility to an earnings acceleration beyond fiscal 2019 which should support premium valuation metrics.”
Baird rates Nike shares outperform with a $90 price target.
Susquehanna Financial Group analysts conducted proprietary checks and found that Nike Sportswear, or NSW, apparel growth is “far more explosive than footwear, and carries higher margins.” NSW merchandise brings together fashion and performance.
“Driving home the complete connection between the women’s NSW apparel and recent ‘Just Do It’ marketing campaign, Jenifer Lewis, star of TV’s ‘Black-ish,’ wore a custom Nike sweatshirt on the red carpet at the Emmy’s earlier this week to show solidarity with the marketing campaign,” Susquehanna analysts wrote. “Further, Nike’s own retail operations are beginning to highlight the NSW and women’s NSW in particular.”
Susquehanna rates Nike shares positive with a $100 price target.
Nike was even upgraded at Canaccord Genuity shortly after the Kaepernick news.
Read: Nike upgraded in the face of Colin Kaepernick ad controversy
https://www.marketwatch.com/story/nike-preview-back-on-track-and-getting-a-boost-from-colin-kaepernick-campaign-2018-09-21
Newsflash! This is about money. And nike is doing that. A lot of it. If you want to make any other kind of argument there are other forums.
the campaign increased core customers' loyalty to Nike. It also raised awareness for the brand.
https://money.cnn.com/2018/09/14/news/companies/nike-kaepernick/index.html
Nike selling out of merchandise since Colin Kaepernick ad
By Reuters
September 19, 2018 | 3:27pm
ae
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company’s online sales from Thomson Reuters Proprietary Research.
Kaepernick, who sparked a national controversy by kneeling during the national anthem, first tweeted the ad on Labor Day weekend, which immediately sparked demands for a boycott of the company’s products.
President Donald Trump also tweeted, without providing evidence, that “Nike is getting absolutely killed with anger and boycotts”.
But the research by Thomson Reuters, conducted in collaboration with StyleSage, showed the world’s largest sportswear maker sold out far more items between Sept. 3 and Sept. 13 than in the 10-day period before the ad came out.
Nike discounted fewer products in the 10-day period after the ad and saw its Kaepernick women’s jersey sell out on Sept. 17, the research also showed.
“These strong statistics reinforce the notion that Nike is standing firm – and not just in a social context,” said Jharonne Martis, director of consumer research at Thomson Reuters.
“They don’t need to participate in the discounting that tends to plague other retail brands.”
Thomson Reuters is the parent company of Reuters News.
Shares in Nike have rebounded from an initial drop when the first versions of the ad were released, hitting a record high a little over a week later.
The stock is now up nearly 7 percent since the drop, outperforming a 1.9 percent gain for the Dow Jones Industrial Average over the same period, helped by at least four analysts raising price targets ahead of first-quarter results on Sept. 25.
Social media sentiment around the company, which dived in the immediate aftermath of the ad, also turned positive earlier this week, according to Thomson Reuters’ Eikon Social Media Monitor.
“(Nike’s) new ‘Just Do It’ ad campaign with Colin Kaepernick was a stroke of genius … this premeditated move was another subtle but significant sign of Nike’s strength and confidence in its position in the marketplace,” Canaccord Genuity analyst Camilo Lyon wrote in a client note last week.
https://nypost.com/2018/09/19/nike-selling-out-of-merchandise-since-colin-kaepernick-ad/
Your point was about baby boomers and demographics which was proven. I figured you wouldn't really have anything else. Enjoy your losses.
This not rocket science. Time does not stand still. https://www.coursehero.com/file/p8eku0/Demographics-Nike-primarily-targets-consumers-who-are-between-18-40-years-of/
http://socialmarketing.org/archives/generations-xy-z-and-the-others/
Be prepared to lose a ton on that short. It seems like folks have made a financial decision based on personal beliefs which is never good.
Baby boomers and gen x are elderly or approaching it. THEY ARE NOT THEIR CUSTOMERS ANYWAY. Seriously?
You hope and pray because of your personal feeling and short position. There is NOTHING that indicates sales will drop at all.
Right. Only Sept. IMO this has already blown over. The demographics of there support is over powering. Not talking about the ones only claiming to protest.
https://www.inquisitr.com/5059602/nikes-colin-kaepernick-ad-makes-sense-after-looking-at-customer-demographics/
Like you said. Your opinion only. There is so much more outside the NFL. So much. The NFL does drive there sale or influence
https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
https://www.marketwatch.com/story/nikes-online-sales-jumped-31-after-company-unveiled-kaepernick-campaign-2018-09-07
As the shorts hope and pray Nike tanks(while it skyrockets) remember Bill Ackman. Don't be that guy.
Another assumption that they will lose anything. Bottom line is that they won't lose anything at all because the folks complaining aren't even customers and retail protests that only last a few days are useless and never work. Especially when over half of their sales are international where the customers really dont at all.
Nike Leads Rebound for Athletic Apparel Retailers
Source: Dow Jones News
By Amrith Ramkumar
Add another company to the list of retailers bouncing back in a big way this year: Nike Inc.
The Beaverton, Ore., firm has led a resurgence in shares of companies that sell athletic equipment, shoes and clothing, after worries about the rapid rise of e-commerce hurt the group in previous years. Nike shares are up 35% this year and closed at a record earlier this week, after the stock fell from its October 2015 peak through last fall.
Analysts say confidence in Nike's digital sales efforts -- particularly in North America -- has lifted the stock, a trend also seen with traditional brick-and-mortar retailers such as Macy's Inc. this year. Nike's 2018 advance has put it in the upper echelon of the S&P 500, even topping the year-to-date climbs of technology heavyweights like Apple Inc. and Microsoft Corp.
The gains have come despite an investigation into allegations of inappropriate workplace behavior and flaws in Nike's human-resources department, which were reported by The Wall Street Journal earlier this year.
More recently, Nike shares have erased their 3.2% drop from Sept. 4, when the company faced backlash for using National Football League quarterback-turned-activist Colin Kaepernick at the center of an advertising campaign.
Analysts were initially anxious about the impact of the decision on sales, but Wall Street seems to be more confident that Nike can keep growing revenue. Five analysts tracked by FactSet have raised their price targets on the stock in the past week, ahead of Nike's earnings report next Tuesday.
"I thought Nike would have problems with the Kaepernick situation. I was wrong," said Eric Aanes, president and founder of Titus Wealth Management. "Their edgy marketing appeared to pay off for them."
Shares of other sporting-goods companies also have climbed. Under Armour shares are up 30% this year. In Europe, Adidas has risen 25% for the year and Puma has climbed 18%, outpacing middling stock indexes in the region that have been buffeted by trade tensions and weaker-than-expected economic growth.
Although some analysts expect heavy competition to hurt the group moving forward, others are confident it can keep climbing late in the year.
"We struggle to find much negative to say on sporting goods," HSBC analysts said in a recent note to clients.
Seriously?
Jenner is old news. No one really cares about that situation anymore and it didn't last. Haven't heard anything about Jenner for a long time. Kap is much more of a hot topic than Jenner ever was. His situation has been hot for a year and a half to 2 years.
You hope your not wrong. understand that's only your opinion. Retail boycotts never last or work. Folks protesting this probably aren't even nike customers and never were. But hey, we live and learn.
Another new high today.
So the short position isn't working out too well.
Pps is still green. New high yesterday. Boycott is dead. Try something else. Maybe that will make the price go down.
That your opinion only. They've been doing this a LONG time and know what they are doing. This is not their first time. The Serena thing is not serious at all. Not the first time someone blew up at an official. She's been outstanding up until that and now she's some kind of a villain. She been threw more than the average champion. Injuries, her sister was murdered, near death after having her childI, came back shortly after that. Osaka is an unknown still. She can thank Serena for any notoriety at this point. this is about selling and making money for nike. People are obsessed with exaggerating issues.
"...the campaign increased core customers' loyalty to Nike. "
https://money.cnn.com/2018/09/14/news/companies/nike-kaepernick/index.html
So...Another green day.
Link to prove it please