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NeoMedia outlines what 2011 has in store for 2D mobile barcodes
QR codes set to dominate
http://www.neom.com/node/406
Atlanta, December 21, 2010 – It has been a year of substantial growth for mobile barcodes, as we have seen them cropping up everywhere from advent calendars to skyscrapers, to product packaging and shop windows. NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today unveiled its top industry predictions for mobile barcodes in 2011.
Smartphones for all - The market will see continued explosive growth of smartphone users, making mobile barcodes all the more accessible to consumers.
Pre-loaded mobile barcode readers - As mobile barcodes are increasingly employed across a number of sectors for everything from marketing or retail to ticketing, handset manufacturers worldwide will continue to launch mobile devices pre-loaded with mobile barcode readers, such as Samsung’s Omnia II devices and all Sony Ericsson handsets.
Consumer awareness of 2D mobile barcodes amplified - Consumer awareness will grow as a larger volume of campaigns incorporating mobile barcodes are deployed by leading brands such as Facebook, Google, Apple, Best Buy and Procter & Gamble.
2D mobile barcodes in retail - Already a robust sector, retailers will continue to integrate mobile 2D barcodes, be it on-shelf or on packaging for applications ranging from marketing and loyalty to inventory control.
2D mobile barcodes become integral to media campaigns - Mobile barcodes will become an essential part of traditional and digital media campaigns, much like the URL address today.
Open standards - Industry agreement on open standards and interoperability will continue to grow, leading to convergence towards standard mobile code symbology in the form of QR codes.
Managed Direct as the method of choice - Campaigns will migrate towards managed direct as brands and agencies begin to reap the rewards for consumer interaction and security. For further details on Managed Direct barcodes, please see our whitepaper 2D MOBILE BARCODES - A DEFINITIVE GUIDE
“2010 has been a very exciting year for NeoMedia and the entire mobile barcode industry. The market has seen huge growth through fresh creative implementation of campaigns, new partnerships and an overall boost in consumer awareness,” said Laura Marriott, CEO of NeoMedia. “2011 promises to be a transformational year for the mobile barcode space and we expect to be in the middle of it all.”
About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.
NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com.
For more information please contact:
NeoMedia
press@neom.com
+44 207 751 4444
FYI, the conference call has been posted on the website.
http://www.neom.com/press/investor
I was at the theatre this weekend and saw a QR code on the poster for 'Cowboys and Aliens' (sounds like a winner). Anyway, didn't have my phone to scan but thought I'd point out that the code was just there....no instructions of what to do, no mention of how it works. If you didn't know what the code did, it meant nothing...still have a long way to go to educate people.
we have no idea how many shares Rothschild got turning over the patents. If they really can be at the center of GS1 then he knew he needed a tech company to do deliver it. With the amount of authorized shares available to pay Rothschild, if Neom plays these cards right I'm sure he will get a generous return.
Didn't someone post a few week ago that Tag is going to begin charging fees for the service? Not a bad position to be in with +2 billion tags printed.
I figured it would drop within the last 15 minutes, not literally the last 15 seconds
Thanks Pop, are these something we are using now for ourselves? Or do they seem appealing to other organizations? Or was it just cheaper for us to settle instead of paying the legal fees to defend ourselves?
I'm just confused as to why these are so valuable for Neom. 3 months ago Neom says they are pursuing vigorously to defend itself from the Rothschild suit, and now all of a sudden they settle and assume full control of the patents. Just out of the ordinary I suppose, or I'm not fully understanding what it is the Rothschild patents can do.
Any ideas?
Very well could be the case as to why he was canned. Missing the boat with managed direct b/c he was too indirect focused.
Conveniently it drops from +22% to +7% in the closing seconds.
Long shot-Do you know if Rothschild collected royalties from any other company using the patents? How is these working into our current, or potentially new (managed direct), business model?
I admit I got that feeling too, but more of 'things are moving slower than expected with Neustar clearinghouse so while we're waiting for the rising tide we're doing this managed direct to get revenue'.
Yes, that makes sense now, thank you. So, long story short, assuming we were getting licensing fees from these patents, we will now add the 10% we would have paid in royalties to our bottom line?
I've been reviewing the Rothschild patents that we own now...I'm not a patent guru, but it looks to me like this is already the norm out there. I assume I'm wrong.
It certainly seems the new encoding will trash any outcome from the Neustar pilot. I hope Neustar doesn't decide they need a 3rd pilot for managed direct.
They've only had 3 in the past 2 years!!
I wondered if that's a big reason on settling the Rothschild...to free up that cashflow to focus elsewhere.
Nice to hear they are willing to look for revenue through different channels.
Also, sounded like the Q/A came directly from this board...you could almost identify everyone of those questions to discussion on here.
Shareholders Right Offering will be considered
Cough, Cough, BULLSHIT
Did YA really believe in the company or did they believe we'd keep letting them screw us
I heard people talking in the background....WE DO HAVE EMPLOYEES THAT SHOW UP TO WORK!!!!
is she reading directly off NEOM's website???
U.S. / Canada: 888-674-0222 or 201-604-0498
International: 1-201-604-0498
Passcode: 123875
Realtors Jumping on the Mobile Barcode Bandwagon
It seems Neustar is running out of relevant topics to promote its clearinghouse. 2 entries this week and neither touch on the benefits they can offer.
http://mobilenextbigthing.biz/2010/12/16/realtors-jumping-on-the-mobile-barcode-bandwagon/
In today’s digital age, there is hardly an industry that is not taking advantage of the new innovative tools and technology available to market their products and services. The real estate industry is no exception and has experienced a rapid increase in social media use among agents promoting their properties for sale. For the past few years, thousands of agents have been leveraging social media tools such as Twitter, Facebook, and YouTube to boost their marketing efforts.
Now, many real estate agents have discovered the value of mobile and are incorporating 2D barcodes into their marketing campaigns. One must look no farther than some recent headlines in real estate to see that 2D barcodes are taking the industry by storm.
The December issue of Realtor Magazine featured the following article on QR codes: “Your ‘Code’ to Mobile Marketing Success.” In November, Arizona Realtor Magazine featured an article on “The 5 Best Ways to Use QR Codes for Real Estate.” And last month Crain’s New York Business wrote about this trend as well: “Residential Brokers Embracing Jazzy Barcodes.”
In addition, 2D barcodes were a hot topic of discussion at the National Association of Realtors convention in November.
There are many different ways that 2D barcodes can be used to help realtors better market their inventory of homes. They can be placed on yard signs so people driving by can scan them and instantly access more details, or on mailers, calendars, business cards and brochures. Since listing information tends to change on a frequent basis, a huge benefit to using 2D barcodes is that the information can be updated in real-time, so there is no need to keep re-printing updated flyers or brochures if the price terms or other key items change.
Coldwell Banker Residential Brokerage was one of the first realty companies to launch QR codes in their marketing and advertising campaigns. The QR codes are being used in the company’s corporate ads, home magazines and other marketing material. Additionally, Coldwell Banker plans to work with its 3,300 agents in 58 offices in Northern California to use the codes on their flyers, postcards and for-sale signs.
Some barcode generator companies are even creating special applications for the real estate industry. Clikbrix offers a turnkey solution that links buyers to property details using 2D barcodes and Barcode Realty lets agents create QR codes that can link directly to an MLS listing.
So, the big question is do 2D barcodes sell homes? It may be too early to tell if the use of 2D barcodes is impacting home sales and obviously there are several other factors involved.
However, being able to instantly access listing information from your mobile device could save time and money by letting potential buyers learn more about a property and decide immediately if they are interested or not. 2D barcodes could also be the starting point for the listing, but then allow users to open a session to do things such as make an appointment to view property or run a mortgage calculator.
For now, they are one more powerful marketing tool in a realtor’s tool kit.
Sixty-Two Percent of Fortune 50 Companies Use Mobile Communications to Reach Stakeholders, But Few Promote Their Mobile Presence, Study Finds
http://www.businesswire.com/news/home/20101215005931/en/Sixty-Two-Percent-Fortune-50-Companies-Mobile-Communications
NEW YORK--(BUSINESS WIRE)--Sixty-two percent of Fortune 50 companies are reaching out to their customers and other key stakeholder groups using some form of mobile communications, according to a new study by Burson-Marsteller, a leading global communications firm, and its sister firm Proof Integrated Communications, a digital and integrated marketing communications firm. While a relatively high proportion of Fortune 50 companies leverage mobile communications, the research found that only 39 percent of these companies highlight their mobile offerings on their corporate websites. The study examined whether Fortune 50 companies offer mobile-optimized websites, mobile applications, SMS/text messaging, or two-dimensional barcodes known as QR (quick response) codes to communicate externally. This is the latest in Burson-Marsteller’s series of Evidence-Based research studies.
“It is surprising that companies with mobile offerings are not taking advantage of every channel to let stakeholders know about their mobile websites, applications, and SMS tools”
“It is surprising that companies with mobile offerings are not taking advantage of every channel to let stakeholders know about their mobile websites, applications, and SMS tools,” said B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications. “With so many customers accessing the Internet through mobile devices, companies need to promote their mobile offerings with vigor.”
Specifically, the study found that 38 percent of the Fortune 50 companies have mobile-optimized websites and an even higher proportion (58 percent) of companies offer a mobile application on iPhone, Android and/or Blackberry. Companies were most likely to develop applications for the iPhone (58 percent) followed by the Android (32 percent) and Blackberry (26 percent).
“A company’s first foray into mobile is often by building an iPhone application, but they should also think about developing a basic mobile-optimized website,” said Ashley Welde, Director, Research and Insights. “Making basic web content easy-to-read and interactive via mobile will enable all smartphone users to connect with brands anyplace and at anytime, regardless of mobile device or operating system.”
Other findings include:
Twenty-two percent of Fortune 50 companies are communicating with stakeholders via SMS/text message.
Forty-three percent of the Fortune 50 have mobile websites or applications that are enabled for mobile transactions such as shopping, updating account information, refilling prescriptions or transferring money.
Twenty-two percent of the Fortune 50 are placing QR codes in magazines, on billboards, or at any convenient location to deliver relevant content to smartphone users. (QR codes are two-dimensional barcodes that are encrypted with information. Smartphone users who install a QR Code Reading application can scan the codes with mobile phones and in return receive any content ranging from photos, videos, and product data to applications and instructions.)
To access the complete analysis of the study, click here for the report.
About this study
The Burson-Marsteller/Proof research team looked at Fortune 50 corporations’ use of mobile tools and communications, including mobile-optimized website presence and application deployment on the Android, BlackBerry, iPhone and iPad. The team also examined the companies’ communication of mobile activities and SMS programs, as well as the companies’ use of QR codes. Data was collected between October 25 and November 5, 2010.
About Burson-Marsteller
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 67 offices and 71 affiliate offices, together operating in 98 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.
About Proof Integrated Communications
Proof Integrated Communications (www.proofic.com) is a full-service integrated marketing communications agency specializing in the creative execution of communications based on research and data to drive superior results for clients. Proof IC was formed by the combination Burson-Marsteller’s Marsteller advertising division and PSB’s advertising unit PSBcreative. The firm specializes in the creative execution of programs on behalf of a wide range of corporate, consumer, business-to-business, and institutional clients. Proof Integrated Communications is a part of Burson-Marsteller, which is in turn a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.
A QR Code That Alienates Potential Customers
http://2d-code.co.uk/debenhams-qr-code-ad/
Indirect code, but not associated with us
The gave up pretty quick
Rothschild Trust Holdings, LLC – On September 19, 2008, we received a complaint filed in the Circuit Court of the Eleventh Judicial Circuit, in and for Miami-Dade County, Florida, by Rothschild Trust Holding, LLC alleging we owed royalty payments for the use of certain patents. On February 25, 2009, we filed an answer to the complaint. On July 20, 2009 we entered into non-binding mediation and an interim agreement which required us to provide documentation for review by Rothschild Trust Holding, LLC. The non-binding mediation and interim agreement did not settle the matter. On January 4, 2010, we filed a motion for summary judgment seeking to terminate the litigation, but this motion was denied in a hearing held on April 28, 2010. We believe the complaint is without merit and we intend to vigorously defend against it.
http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=7554871-971-234721&type=sect&dcn=0001144204-10-059835
The Loyaltypoint Rights included the right to receive 10% of the Company’s (neom) revenues from the Loyaltypoint Patents, and certain internal use rights related to the Loyaltpoint Patents. The Company (neom) now owns all rights to the Loyaltypoint patents.
8k...not with YA
http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=7609999-1006-7321&type=sect&TabIndex=2&companyid=4115&ppu=%252fdefault.aspx%253fcompanyid%253d4115
Settlement Agreement
http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=7609999-7421-40080&type=sect&TabIndex=2&companyid=4115&ppu=%252fdefault.aspx%253fcompanyid%253d4115
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
__________________
FORM 8-K
Item 1.01. Entry Into a Material Definitive Agreement
Acquisition of residual rights to mobile search patents and settlement of litigation
On December 14 2010, NeoMedia Technologies, Inc., a Delaware corporation (the “ Company ” ), entered into a Confidential Settlement Agreement (the “ Agreement ”), a copy of which is attached hereto as Exhibit 10.1 and incorporated by reference herein, to acquire certain rights (“the Loyaltypoint Rights ”) pertaining to its United States Patents 6,430,554; 6,651,053; 6,675,165 and 6,766,363 (the “ Loyaltypoint Patents ”) from BP GBL Section 3.4, LLC (“ BP ”), and to settle all litigation between the Company and Rothschild Trust Holdings, LLC (“ RTH ”) in exchange for restricted shares of the Company’s $0.001 par value common stock. The Company anticipates that the issuance of such shares is exempt from registration pursuant to Section 4(2) of the Securities Act of 1933, as amended.
The Loyaltypoint Rights included the right to receive 10% of the Company’s revenues from the Loyaltypoint Patents, and certain internal use rights related to the Loyaltpoint Patents. The Company now owns all rights to the Loyaltypoint patents.
In connection with the transaction, BP, RTH and Leigh M. Rothschild executed an assignment of all their interests in the Loyaltypoint Rights to the Company, which the Company will file with the United States Patent & Trademark Office. In addition, RTH and the Company agreed to file a joint dismissal of their pending litigation. Furthermore, BP, RTH and Leigh M. Rothschild granted to the Company and the Company granted to BP, RTH and Leigh M. Rothschild, mutual releases from past, present and future claims, and entered into covenants not to sue, with respect to the Loyaltypoint Rights and Loyaltypoint Patents.
The foregoing description of the Agreement does not purport to be complete and is qualified in its entirety by reference to such document, which is attached as Exhibit 10.1 to this Current Report on Form 8-K and incorporated herein by reference.
Item 3.02. Unregistered Sales of Equity Securities
See Item 1.01 herein above.
ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS
(a) Not applicable.
(b) Not applicable.
(c) Not applicable.
(d) Exhibit No. Description:
EXHIBIT DESCRIPTION LOCATION
Exhibit 10.1 Agreement, dated December 14, 2010, by and between the Company and Rothschild Trust Holdings, LLC; BP BL Section 3.4, LLC; and Leigh M. Rothschild Provided Herewith
2
--------------------------------------------------------------------------------
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: December 15, 2010 NEOMEDIA TECHNOLGIES, INC.
By: /s/ Michael Zima
Name: Michael Zima
Its: Chief Financial Officer
Just say you work for another tech company and you wonder if he knows of a good place to raise capital. I'm sure he'd be your friend in a heartbeat.
anything interesting going on?! - NO
anything we are looking forward to for NEOM? - NO
has Laura said anything of interest?! - NO
what is McGreedy up to these days!??! - Living the Dream Baby at our expense
uhoh MM's, looks like you have less than an hour to beat this back down. I'm sure you won't let us down.
Expect the worse, hope for the best.
I wouldn't put it past them to find a way to screw us again for their benefit.
Derivitive suit or not, we'd be in the same position as we are now. PPS would be in the tank and there would be some other issue that we'd all be complaining about. So, I think we're all screwed unless Neom learns how to properly run a business. The only way YA will leave is if Neom can become self sustaining...the lawsuit will not rid them, it will only make YA more cautious as to how they operate. So, I'm hoping for Claw to at least be a thorn in their side or continue to make Neom aware shareholders are sick of their crap. It's Neom's fault YA is here...so holding your grudge against YA seems invalid.
You seem to be the most negative here regarding this suit. What do you really think is going to happen? If I'm mistaken forgive me, but is it you that says 'wrong timing' for this case? If so, where do you think we'd be with PPS had the case never been filed? When would a good time have been to file suit?
Before you counter....I know Neom doesn't care about us shareholders, but Claw is the best voice we've had in years and I commend him. And don't counter with the 'you're way to news here' crap, we've all been to this dance before and know how it works.
Hence the 'avenge'
Had I expected to see the losses, it would have been 'recover'
Here's to keeping fingers crossed...
If we're looking at it as a nine inning game then we're still trying to figure out the batting order, with a week before the game starts.
It's been about 8 months since this was first filed and we're only at this point now. We've got a long way to go, but it looks like we're going in the right direction at the least.
Good luck Claw, avenge my losses!!!
And a clearinghouse would make it much more efficient for the consumer. I'm jsut saying there is obviously some sort of connection as to why JagTag did an interview with Neustar. I just have no idea and wonder why the 2 were 'in the same room'.
It's like Microsoft doing an interview with Apple about their campaigns...just doesn't make sense in a competitive market to sit down with enemy, let alone allow the enemy to use your campaign as a marketing piece for its own services.
A part of me is wondering if JagTag is playing with the clearinghouse option, and is a NDA as it's seeing if the clearinghouse is beneficial.
It's just intriguing that Neustar and JagTag both agreed to have it published on a blog to promote Neustar.
From what we've seen so far, JagTag and Neustar are competitors...why help each other out?
Q&A with Brooks Running Company
Question of the day: Why is Neustar interviewing a company which uses JagTag, and publishing it on their blog?
December 14, 2010 in Barcodes | Tags: 2D barcodes, Brooks Running Company, Ghost 3 campaign, JagTag, mobile barcodes, mobile marketing | by neustarbarcode
http://mobilenextbigthing.biz/2010/12/14/qa-with-brooks-running-company/
When Brooks Running Company prepared to launch its Ghost 3 running shoe earlier this year, the company embarked upon a widespread mobile barcode campaign. Teaming up with its retail partner, Finish Line, the company placed mobile barcodes on special direct mail pieces sent to customers and also on t-shirts of employees at 600 retail locations.
Mobile’s Next Big Thing talked to Dyana Berger, Senior Marketing Programs Manager, at Brooks to learn more. Here’s what she had to say:
MNBT: Why did you decide to use 2D barcodes in the Brooks Ghost 3 campaign?
Berger: 2D barcodes were a perfect medium to help bring our new product the Ghost 3 shoe to life with video. Often in-store we do not have access to video monitors to play our videos on so this allows the customer a chance to see them on their phone and learn more about the shoe.
MNBT: What kind of response did you get?
Berger: Adoption of this technology is still a bit slow. I feel that some consumers are not sure where their phone information is going so they are less likely to click and send. We did see that once the sales associate walked them through how it worked, they were more likely to use the 2D barcode.
MNBT: Are you planning to expand the use 2D barcodes for other campaigns?
Berger: Yes, we are planning to start using 2D barcodes in almost all of our in-store print collateral. It is a technology that is not going away and is becoming more mainstream. We were excited to be one of the first to use it in the Running Specialty markets.
MNBT: Beyond 2D barcodes, how has the explosion of mobile devices impacting your marketing efforts?
Berger: None to date, but we may start using some programs that help link mobile devices to special offers and customer loyalty.
MNBT: What advice do you have for other companies interested in integrating 2D barcodes into their promotional campaigns?
Berger: Education of the staff is a must — they need to understand how the 2D barcodes work and the benefit behind using them at point of sale. Once you have the store staff on board, customer adoption will be greater.
IAB Launches Mobile Marketing Center of Excellence
Former Ericsson Exec Anna Bager Hired to Head New Unit Devoted to Growth of Mobile Advertising
http://www.businesswire.com/news/home/20101209006405/en/IAB-Launches-Mobile-Marketing-Center-Excellence
NEW YORK--(BUSINESS WIRE)--In a move that highlights the growing importance of mobile advertising in the marketing-media ecosystem, the Interactive Advertising Bureau (IAB) today announced the launch of the Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The IAB also announced the appointment of Anna Bager as Vice President and General Manager of the Mobile Center, a new position in the organization.
“The IAB’s Mobile Marketing Center of Excellence will provide the next phase of leadership required for continued growth in the mobile advertising industry”
Bager joins the IAB from Ericsson, the global telecommunications company, where she was the head of business intelligence for the Multimedia division.
“The IAB’s Mobile Marketing Center of Excellence will provide the next phase of leadership required for continued growth in the mobile advertising industry,” said Greg McCastle, Senior Vice President for Advanced Ad Solutions at AT&T and a member of the IAB’s Board of Directors. “Consumers want their information and entertainment on-the-go, and this trend is only going to continue, bringing enormous opportunity for advertisers to stay connected to their audiences.”
The IAB’s new Mobile Center will devote resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing. “The Mobile Marketing Center of Excellence will serve as the industry-wide resource for innovation in mobile advertising,” said Randall Rothenberg, President & CEO of the IAB.
Sixteen IAB member companies have committed financial support to the association’s Mobile Marketing Center of Excellence, marking the first time the industry trade group has directed enhanced resources to a single platform. Eight IAB member companies have provided advanced support and will serve on the Center’s Board of Directors, including AT&T Converged Services, Cars.com, Google, Microsoft, The New York Times, Univision Interactive Media, Weather Channel and Yahoo.
Another eight companies are supporting the Center as research and development sponsors, including 24/7 Real Media, CNN, Disney Interactive Media Group, Federated Media, The Huffington Post, IDG Communications, NBC Universal and Tremor Media.
Up to three more Board sponsorships are available to IAB General Member companies, Rothenberg said. The Mobile Center of Excellence will be based in the IAB’s New York headquarters, at 116 East 27 Street.
“Mobile marketing is clearly one of the fastest-growing segments of interactive advertising and we’re responding to its potential by opening an office that will help to advance technologies and best practices so advertisers can take full advantage of what mobile has to offer,” said David J. Moore, Chairman of the IAB Board and Chairman and CEO of 24/7 Real Media.
“What the mobile marketing ecosystem needs in order to grow is a dedicated force of industry experts working together to promote best practices and solve vital supply chain issues,” said Bager. “That’s exactly what the Mobile Marketing Center of Excellence will provide.”
Before heading business intelligence at Ericsson Multimedia, Bager was the head of research and a senior consultant at Ericsson’s Business Consulting unit. Prior to Ericsson, Bager was a European consulting manager at IDC’s Telecommunications and Networking Center. Bager attended Lund University in Lund, Sweden, where she studied business administration and economics.
The formation of the Mobile Center of Excellence is the latest addition to the IAB’s ongoing work to educate the marketing and media ecosystem about mobile advertising. Together, the IAB and the Mobile Marketing Association (MMA) recently released “Mobile Web Advertising Measurement Guidelines” that provide a framework for governing ad impressions through mobile devices.
This report and others can be reviewed on the IAB website, www.iab.net.
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
U.S. mobile penetration opens advertising avenues
December 09, 2010
http://www.creativedepartment.com/news/advertising/us-mobile-penetration-opens-advertising-avenues-169200
The overall penetration of the mobile device market in the United States has opened numerous new avenues for mobile advertising, according to a recent report by industry analysis firm Frost and Sullivan.
Frost and Sullivan revealed mobile penetration in the U.S. has reached 90 percent. And this is causing many traditional advertisers to consider the mobile market.
"Adoption of mobile advertising by the nation's largest mobile operators and innovative mobile virtual network operator well as entry of the online advertising leaders is a testament to the perceived potential of the market opportunity," the report states.
Frost and Sullivan contends that penetration growth is boosting mobile advertising on two fronts. The first is the proliferation of the mobile web, applications and video. This opens new forms of inventory on a per-user basis, according to the report.
Also, the capabilities of next-generation devices allow advertisers to deliver improved and interactive campaigns.
The separate BIA/Kelsey U.S. Mobile Ad Revenue Forecasts also predicts massive growth in mobile advertising over the next four years. According to estimates, the market will reach $2.9 billion in 2014 after generating revenues of $491 million in 2009.
Thinking out loud...
So a conference call is scheduled on the 16th, or Thursday morning. There has been nothing material with the company to trigger it, so, seeing today is Monday...what's the likely hood that something is being filed today...and 3 days from now it shows up to the public on EDGAR...hence a morning shareholder conference call 4 days out?
If so, what's being filed?