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SMME Card show at Money 20/20
Multifunction Biometric Cyber Security Card
SmartMetric To Unveil Its Multi-Function Biometric Cyber Security Card Along With Its Biometric Credit Card At Money 20/20 Conference in Las Vegas – October 23 – 25, 2017
GlobeNewswire•October 20, 2017
NEW YORK, Oct. 19, 2017 (GLOBE NEWSWIRE) -- SmartMetric, Inc. (SMME) –
SmartMetric, the manufacturer of the SmartMetric Biometric Credit Card will be showing its new multi-function Biometric Cyber Security Card and Access Control Card at the Money 20/20 Conference in Las Vegas next week from the 23 to 25 October at the Venetian Sands Exhibition Center.
Having spent years in developing a biometric fingerprint reader that fits inside a credit card the company has now taken its core miniature electronics technology to build a multi-function Cyber and Access biometric card that is the size and thickness of a credit card.
Unlike Cyber smart cards and even biometric based network access cards that are thick and difficult to carry in wallets, the SmartMetric card being the thickness of credit card, makes its carrying and use even easier. And unlike other Cyber access security smart cards, the SmartMetric biometric card combines both network and physical doorway access into the one card. Given that the card also has a bright green and red indicator light activated when a biometric scan is made, the SmartMetric biometric Cyber Security and Access card can also be used as an identity card.
“By combining cyber security with doorway access control along with on the spot biometric identity into a single card, we have created the perfect solution for across corporate or government campus portable biometric security. It is easy to use, easy to carry and easy to deploy,” SmartMetric’s President & CEO, Chaya Hendrick said today.
As with the SmartMetric Biometric Credit Card, the Biometric Cyber Access Security Card developed and made by SmartMetric, is a giant leap in the field of security for banking and now physical, cyber network and on the spot portable identity validation.
“We have now created the next-generation ultimate portable multifunction biometric security solution that is easily interoperable with current backend security network and physical access systems,” said Chaya Hendrick.
SmartMetric will be showing both its Biometric Credit Card along with its Cyber and Access Security Card in the main exhibition hall, booth 339 at the Money 20/20 Conference next week from the 23 to the 25 October.
Access management market is estimated to grow from USD 8.09 billion in 2016 to USD 14.82 billion by 2021, at a CAGR of 12.9% between 2016 and 2021 according to a recent research report.*
To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card
To view the company website: www.smartmetric.com
Source: * http://www.marketsandmarkets.com/PressReleases/identity-access-management-iam.asp
SMME Card show at Money 20/20
Multifunction Biometric Cyber Security Card
SmartMetric To Unveil Its Multi-Function Biometric Cyber Security Card Along With Its Biometric Credit Card At Money 20/20 Conference in Las Vegas – October 23 – 25, 2017
GlobeNewswire•October 20, 2017
NEW YORK, Oct. 19, 2017 (GLOBE NEWSWIRE) -- SmartMetric, Inc. (SMME) –
SmartMetric, the manufacturer of the SmartMetric Biometric Credit Card will be showing its new multi-function Biometric Cyber Security Card and Access Control Card at the Money 20/20 Conference in Las Vegas next week from the 23 to 25 October at the Venetian Sands Exhibition Center.
Having spent years in developing a biometric fingerprint reader that fits inside a credit card the company has now taken its core miniature electronics technology to build a multi-function Cyber and Access biometric card that is the size and thickness of a credit card.
Unlike Cyber smart cards and even biometric based network access cards that are thick and difficult to carry in wallets, the SmartMetric card being the thickness of credit card, makes its carrying and use even easier. And unlike other Cyber access security smart cards, the SmartMetric biometric card combines both network and physical doorway access into the one card. Given that the card also has a bright green and red indicator light activated when a biometric scan is made, the SmartMetric biometric Cyber Security and Access card can also be used as an identity card.
“By combining cyber security with doorway access control along with on the spot biometric identity into a single card, we have created the perfect solution for across corporate or government campus portable biometric security. It is easy to use, easy to carry and easy to deploy,” SmartMetric’s President & CEO, Chaya Hendrick said today.
As with the SmartMetric Biometric Credit Card, the Biometric Cyber Access Security Card developed and made by SmartMetric, is a giant leap in the field of security for banking and now physical, cyber network and on the spot portable identity validation.
“We have now created the next-generation ultimate portable multifunction biometric security solution that is easily interoperable with current backend security network and physical access systems,” said Chaya Hendrick.
SmartMetric will be showing both its Biometric Credit Card along with its Cyber and Access Security Card in the main exhibition hall, booth 339 at the Money 20/20 Conference next week from the 23 to the 25 October.
Access management market is estimated to grow from USD 8.09 billion in 2016 to USD 14.82 billion by 2021, at a CAGR of 12.9% between 2016 and 2021 according to a recent research report.*
To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card
To view the company website: www.smartmetric.com
Source: * http://www.marketsandmarkets.com/PressReleases/identity-access-management-iam.asp
thanks OBP,
for this interesting post.
It speaks directly to the business of SMME and how the shares are trading. Your information deserves attention by all readers because it is important and relevant in this space.
thanks FF
I guess the company needs more cash to do what it needs to do. Maybe we need to hold a chook raffle or sell some lamingtons.
btw - how much debt does smme have?
NIL debt.
ok..
I'm sorry MD.
I thought you were referring to the recent mass production runs announced by CEO at the conference call. Those cards should be okay shouldn't they?!
I suppose even if the cards' batteries go flat they can be charged by the readers. No problem.
Stated by me 2017 and looking forward to 2022. No tongue-in-cheek.
says who ??
how do you know this MD?
in any case:
- a smart card charger/reader costs $10 (I have one), or
- the new sexy technology where you can charge your phone on a wi-fi pad might also be the answer for smme (I don't have one yet).
...for both the credit card and the security card.
and now the security card
[we were told on the conference call a few weeks ago that there would soon be news about a security card]
smme Security Card
Cybersecurity, Identity and Access Management Using World First Multi-Function Biometric Security Card by SmartMetric for the Projected $14.82 Billion Security Access Market
NEW YORK, NY--(Marketwired - August 31, 2017) - SmartMetric, Inc. (SMME) -- Cybersecurity and identity validation for network access control, physical building entry and secure on-the-spot identity security is now handled by the revolutionary biometric security card developed by SmartMetric. SmartMetric has created an advanced biometric card that combines cyber security for network log on credentialing along with building and doorway access and security desk identification in a credit card sized (including thickness) card. This multifunction cyber, access and identity card is a revolutionary new product for the security world built on the in-the-card biometric validation and card activation technology developed by SmartMetric.
"From Governments to the workplace, everyone is wanting better, stronger security across the enterprise. Our new biometric multifunction security card provides a revolutionary biometric based solution that is portable, easily integrated and backward compatible to existing backend security infrastructure" said today SmartMetric's President and CEO, Chaya Hendrick.
The new multifunction biometric security card by SmartMetric is a revolutionary leap forward in the Cyber and Access Security world according to SmartMetric.
Access management market is estimated to grow from USD 8.09 billion in 2016 to USD 14.82 billion by 2021, at a CAGR of 12.9% between 2016 and 2021 according to a recent research report.*
SmartMetric is evaluating various distribution partnerships with some of the largest companies in the Security and Identity market. The company intends to move forward quickly in partnership with established industry players allowing the company's biometric card product rapid adoption globally.
The company is also heavily involved in the credit card market having developed a fingerprint biometric activated and validated credit card. This allows banks to issue a biometric card that satisfies the growing demand by card customers for a stronger more secure credit card. The SmartMetric biometric credit card works with chip cards. There are more than 4 billion chip cards now issued by banks around the world.
To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card
To view the company website: www.smartmetric.com
interesting, Yes -- strange, No
I think the first question you put has an answer that stinks of suspicion, and only SMME can sort that out.
The differences between MC and SMME are vast. MC has vast resources, both financial and R&D.
SMME has no financial backers other than a small group. ceo says she has refused financial input from big investment groups because they want too much of the company, thus diluting the shares even further. [what would you want her to do? take the funds but cruel us as an outcome? or try to keep going the way she has done and make progress when she can?]
SMME says it has heaps of potential clients but none of these agreements/discussions can take shape until the verification process has been completed and a Network grants approval for the cards to operate on that platform. And I guess more funds are needed at each step along the way, like any small cap trying to find its way.
15 years? And some..! SMME wasn't SMME back then though. It was a different company doing a different thing. It has morphed several times and is now what it is now. Even in the last few months the card has changed, trying to keep up with ideas and technology.
As for MC and its intent: I did not get any positivity from that article about MC, as I wrote earlier. Its security boss was willowy in his 'enthusiasm', and quiet naive about how fingerprint biometrics works.
maybe it does - or not
Thanks for highlighting this article, although we have seen it ..
Its an interesteting article on so many levels Cam.
The MC security guru does not appear at all confident about the product and almost talks it down as a technology and way forward.
"its worth a shot" does not convince potential customers that MC is trying hard.
"additional convenience and security" is certainly playing down what real bio-tech experts say about these types of payment and credit cards....no mention of a great leap forward or of a technology that will minimise financial and identity fraud that costs squillions per year. How hard is he trying?
The fact that he suggest chopped off digits and moulded prints will get around the MC technology also suggests MC is not serious.
There is nothing in the article that speaks to the success of the trials, only that "a full roll-out is expected later this year". We have heard that before.
May I say that, even if MC does have a good product, there is plenty of market share when all the hype settles. Good old MC is doing all the PR (although in a somewhat muted fashion) for what Smartmetric says its trying to do. Smartmetric doesn't have to worry about the advertising.
agreed Duke,
I have also been bleating on about this for ages. this sexy technology isn't all its supposed to be despite the hype. its isn't secure and financial fraud continues to rise.
whatever the protestations from a select group, credit cards in many forms will be around for a long while yet. even if the financial institutions and tech companies want to take us all in that direction, recent stats prove that people will be slow, or altogether resistant, to take on this change.
A GOOD FIND
here is the link from Duke's find....
How SmartMetric’s Fingerprint Technology Can Prevent Billions in Credit Card Fraud Loss
Here's how the miniaturized fingerprint recognition technology can help end credit card fraud.
Fingerprint I.D. isn’t just for smartphones any longer. A new, ultra-thin version of the Europay, MasterCard and Visa technology has been developed and will be embedded in credit cards and debit cards soon. Credit card fraud is on the rise and affects nearly 32 million Americans annually; EMV aims to combat this problem as well as I.D. theft.
Here are the details on what this new technology means for you and your wallet.
Credit Card Fraud Costs Americans $8 Billion Each Year
Credit card fraud has increased for the fourth year in a row; this type of crime rose to $16.3 billion worldwide in 2014, according to a 2015 Nilson Report, the top trade newsletter covering the card and mobile payment industries. Nearly 8 billion of that fraud was committed against U.S. cardholders, despite the fact that Americans accounted for less than 22 percent of the volume. In other words, fraud is worst against Americans.
Credit card theft can be as simple as a thief digging through your trash to find credit card statements with your account number, or as sophisticated as high-tech hackers attacking a company that has your credit card on file. Other forms of credit card fraud include lost or stolen credit cards being used before they are reported, and skimming, in which a fraudulent card skimmer is passed off as a regular payment device that unknowing victims use to swipe their card — and the skimmer then saves and stores card information to be used fraudulently.
Perhaps the boldest instances of credit card fraud are those committed by criminals who call or email with offers of free trips or vacation packages. Unknowing victims are tricked into providing their credit card information in order to secure a false reservation — and enabling the criminals to use that information to make fraudulent charges.
Crimes like these are why fighting credit card fraud is like fighting a multi-front war; and in many respects, it’s a war the payments industry is currently losing, said Chaya Hendrick, president and CEO of SmartMetric, a developer of biometric security devices like its new fingerprint verification for credit cards. “We just saw projections that credit card fraud will exceed $35 billion in 2020,” Hendrick said. Hendrick believes the SmartMetric technology could help bring that number down.
How SmartMetric’s Fingerprint Technology Could Help Prevent Credit Card Fraud
Here’s how SmartMetric’s biometric technology works in a credit or ATM card: A tiny scanner will be embedded inside the card. When you get your card there will be a little bit of plastic over the scanner. You peel off the plastic and swipe your finger — you can choose which finger or thumb you’d like to use — three times over the sensor, forever embedding your fingerprint inside the card. “Nobody else will be able to use it,” said Hendrick.
Then, when you want to use an ATM or make a purchase, you pull your card out and swipe your finger across the sensor to activate the card for a transaction. Hendrick said this does not replace the new EMV chip technology, but adds a layer of I.D. theft protection for credit card holders.
“It means that your credit card is a dead piece of plastic until it’s activated by your biometrics,” said Hendrick. Using the SmartMetric technology doesn’t require any changes in retailers’ equipment.
Fingerprint scanners have been around for a while, but, until now, the components have not been small enough to work inside a credit card, said Hendrick. Because SmartMetric could not use any off-the-shelf components, it took 10 years to miniaturize and perfect the technology, Hendrick said.
The SmartMetric CEO said her company is currently in talks with some of the world’s biggest credit card-issuing banks and financial institutions. And although confidentiality agreements bar her from giving details, Hendrick said that consumers could see these credit cards rolling out in the next six months or even sooner.
Although this technology will not stop all credit card and ATM card fraud, Hendrick said she expects it to have a huge impact and be another battle won in the war against credit card fraudsters.
“It helps the consumer in knowing that if their card is stolen, no one will be able to use it,” Hendrick said. “And it also will stop the unauthorized swiping of your card by nefarious people.”
The Bottom Line and What You Can Do Now
You might not have experienced it, but credit card fraud is a real and growing problem. And although SmartMetric’s biometric solution might be a strong weapon in the fight against fraudulent credit card use, it won’t completely stop it. Here are a few things you can do now to ensure you’re not one of the millions of Americans who fall victim to credit card fraud every year:
. Never give your credit card number to anyone who emails or calls you if you did not instigate the contact.
. Don’t carry your credit cards in your wallet or purse. This can minimize your losses if someone steals your wallet or purse.
. Bring only the card you need for a particular outing.
. Draw a line through any blank spaces above the total on a receipt.
. Save your receipts so you can compare them with your statement.
. Report any questionable charges to the card issuer.
. Notify your card issuer if you will be traveling, along with where you plan to visit.
Combined with a little common sense, taking these precautions can reduce your risk for fraud. But if your card is lost or stolen, report it immediately. By law, you will not be responsible for any fraudulent charges made after you report your card lost or stolen. Remember, until your fingerprint can make your credit card a dead piece of plastic when out of your hands, precaution might be your best defense.
BANK CARD THEFT SOARS
A Herald Sun article today: Bank Card Theft Soars: $450m swiped on tap-and-go fraud.
THIEVES are making off with $450 million in card and tap-and-go fraud every year, and Victoria Police admit they would drown in a tsunami of crime if everyone reported the offence.
Top fraud investigator Superintendent Pat Boyle said thousands of cases of deception and fraud were not being reported.
Paywave and card identity crime are so prevalent that police have even admitted they do not know the true extent of the problem, as banks and their customers rarely notify authorities.
In the last financial year, crooks got more than $400 million through fraudulent use of debit and credit cards, while tap-and-go crime hit nearly $40 million.
The Sunday Herald Sun can reveal that even Victorian Police Minister Lisa Neville does not believe the crime is worth reporting to police.
Thieves cloned her card while she was overseas, racking up $1000 at sports stores in under 90 minutes, but she did not report it.
“I did not report it. Police are not in a position to stop and investigate this type of crime,” Ms Neville said of the incident, which occurred last year. “The bank dealt with it and refunded it pretty quickly.
“Victorians like tap-and-go for its convenience, but we all have a responsibility around this type of cyber crime. I think there is room to think about whether convenience outweighs some risks.”
Authorities, including Ms Neville, were wary of urging customers to report the crime, aware that would drain police resources and have an impact on state crime statistics.
In Australia in the last financial year, crooks nabbed $34 million from lost or stolen cards and $8 million from cards intercepted in the mail, according to the Australian Payments Network.
Abuse of card and account details accrued $401 million in losses.
Banks were unwilling to comment on the issue and were regularly crediting customer accounts with no legal action or investigations.
Supt Boyle said card and bank account fraud would be a “tsunami” that would drown Victoria Police if every offence was reported.
“The crooks know that the only way they are getting caught is if the bank reports it to us or if we catch them. There is a loss for the banks but they refund it,” he said.
“Across the country there is quite a number of incidents happening. I can’t tell you how many because we don’t know.”
Supt Boyle said he would not call for banks to lower the current $100 limit on tap-and-go payments, preferring verification being required for every third transaction.
Stolen cards and account details have become a currency for Victorian crooks who use them to buy drugs and weapons on the black market.
“Friendly fraud” — when someone spends their own money but reports their card as stolen — is also on the rise.
Australian Payments Network chief Dr Leila Fourie said fraud made up only 2 per cent of total transactions. “The industry works actively to combat fraud,” she said.
[I have been bleating on about how tap'n'go is rubbish, for ages, on this board. Its driven by banks, its followed by lazy folk who think its okay to transfer the risk to someone else, all because they think its sexy to tap'n'go, and because they don't think they have the time to focus on transactions and thus protect themselves and their hard-earned cash...someone else will worry about it... Smartmetric has an answer that will also protect against the so-called "friendly fraud" above - investigators will see the transaction was authorised by the user's fingerprint. Smartmetric needs to advance a training programme that coincides with the take-up of its card - that may be harder than bringing the card to market.]
mass production
I suspect there has been a mass production run to establish whether or not the card can actually be mass produced with all the component changes, and if the contractor can set up all it needs to compete such a process with our product - indeed one stage of the testing process. remember smme changed the fingerprint scanner from a beveled edge swipe style to flat screen print style because it was assessed the beveled edges would not permit easy mass production. I am sure the mass production run that has been undertaken is not a large one, but one large enough to assess the process and provide cards to marketing.
does that sound right?
Thanks for support
but OBP, can we forget about the other types of use for our card right now?
CEO has stated that those others are not on the radar for now. We are only travelling down a path of putting out the credit card this year. We should not get caught up in thinking about other iterations, just focus on the one. Thoughts of taking over the world with all manner of cards for all manner of uses clouds everyones focus.
My prior comments were simply that MC has a card in testing - good on 'em. Now, does anyone really think that Visa will let that stand without seeking out its own version, or try to partner with a company that already has such a card? Why wouldn't it? Why not us? Because of a prior lawsuit? I don't think that would get in the way. We are talking about money after all....
NO - I am not suggesting that
that said, businesses make all manner or arrangements when it suits them to do so.
as for the rest of your queries and comments - no comments.
GLTA
Are there no positive views about this?
free advertising for the technology.
I would think that this announcement from MC would be a like a red rag to a Visa bull, and that Visa will not wish to be left behind and will be asking its technology partners to show up.
I don't understand why all the long faces. Its as if you all believe there is room for only one player, that this is like a competition where we forget all but the first. There is no intent to draw comparisons between Smartmetric and any of these companies; but Samsung and Apple have plenty each, indeed Visa and MasterCard and Amex and others all have plenty each, Barclays and Bank of England have plenty each. Can you recall which was the first in their respective industry battles?
And the differences I proposed in my earlier post clearly set us apart in any case.
Questions about using this MC card
1. does each user have to register the card with some registry before using it on the platform?
If so, does that leave open doors to fraudulent attack? Ours does not. Ours is already known/sorted by the banks and Networks upon issue to each consumer.
2. does this card have a battery? If it does then 'chapeau' MC. If it doesn't, how will it operate long term? Apparently ours does have a long-life battery...5 yrs is it?.
3. does the user have to maintain pressure with the card's fingerprint reader while the card is inserted into the POS machine? If so, I suggest this will lead to a break in contact on many occasions and the user will need to start again. If not, again well done MC.
4. MC indicates that it will be at least late 2017 before the card is anywhere near finished with testing - right? Apparently our CEO has said several times that we are likely to be at market by mid 2017 (per the teleconference many weeks ago, having completed a limited mass production run and final testing with one of the Networks). If this is correct then 'chapeau' to smme.
5. regardless of whether or not MC has a working card in this genre, is it not all very good advertising (free for smme) in our favour? The world is hearing of this technology and capability and will be even more open to it when it happens...?
6. even if MC take a similar product to market (and I doubt it is similar), is there not a market share for two? Seriously, work the numbers. How many cards at $50 does it take for a significant revenue to be banked?
Each of us make our own decisions
there has been negative comment about shares being diluted year on year. fair enough.
there has been comment about how smme ceo should engage other companies to share in developing technology. not a bad idea at all in theory.
I ask openly, how should that be done? and with what company specifically? does anybody have a company in mind? I ask because I do not understand how smme ceo could successfully accomplish that feat. would it require that we share our technology with another company? do we all think that other company will not take too much? ..and that any other company will want to engage with smme without wanting heaps of leverage in the form of money and/or shares, thus further diluting our shares and our limited stocks of funds at bank? these issues have been heavily debated by commentators on this stock for many years. do we all think that no other company will take what is ours, those things mentioned above or even our IP? how would smme actually do it?
to respond directly to your question about when we stop believing the ceo I say "to each his or her own choice". Keep in mind though,
IF smme is actually doing what it says it is (I like to put that bit in these days) ceo is making a pretty strong effort to protect us all from further dilution of shares, from costing shareholders too much money, and from others stealing what she and her small crew have achieved over along time - thus ultimately protecting the company and our investment.
IF smme is Not doing what it says it is then I guess we are all right to criticise.
I don't think we are at that point yet. I think we will be at that point later this year when ceo's latest stated timeline runs out (per the conference call on 09March17 wherein she twice stated "mid 2017").
Lets focus
focus on what ceo has said. lets stay on topic and what ceo has said.
the card was tested last year. it worked. industry and users recommended changes that included lights to indicate if swiping was successful before inserting. smme took that advice and made changes to make the card better, including redesign and manufacturing new components. final stages of mass production revealed the bezel around the reader should go. smme took advice and either redesigned or found a new type of reader that also required new component design. because of updates to card since testing last year...and that's the reason....the card must now go back to the 'network tester'. this will occur after the mass production run is set up and utilised to ensure the card can be mass produced in that format; noting its one thing to be able to manufacture several cards in our factory and another thing for a mass production run of hundreds of thousands or millions of cards to be successful. never appropriate to assume, but the tester has already ticked off the card prior to the latest round of improvements. this might work in our favour to expedite that testing process this time around....?
nothing has changed re the issue of charging the card battery when inserted into a reader. did I miss some comment by ceo that this is no longer the case? given she does not share information openly, ceo and her technicians know how this thing works, nobody else.
Not correct KR
your content is totally incorrect. Your post stated it was a summary but the conference call progressed for along time after your post went up.
Your content stated that all banks would have to conduct their own tests on our cards. This is incorrect, and that question was put directly to the CEO who refuted your statement.
Nothing in the conference call was as it was one year ago. Plenty of conference call messaging from the CEO was indeed new, and the questions posed by the attendees revealed other new information.
And an interesting reply from you too..
You hit the spot with some of your writings. I agree with some of what you have complained about.
However, I do not think your tactics are appropriate and I do not like it when others think they know what I think or feel.
I will not be travelling with you as part of a group. I am sufficiently comfortable in making my own enquiries with CCH and the country-based representative. I do not need to succour up to you and your cohort to get the starch in my trousers.
Perhaps you might contact the country-based representative direct. I am sure you know how, or at least your Grapevine will know... or allegedly it does.
Why not do it now? Ask your questions direct to someone who may know the answers. Do it now, and get back to us with the desperately needed answers to those tricky questions you have on your list. Do it now 'cos I bet the country-based rep has nothing better to do with his Saturday than hear from shareholders with tricky questions. Isn't that what he's there for?!
I wonder if you have the bottle to ask these people direct and make your feelings known. You never know - you might just get the answer you are looking for to appease your mind.
Failing that you could just sit at home like so many and moan and moan about the way things are, and imagine and make up stuff and then bore the rest of us with it.
There was no event and is no event next week.
Happy Birthday to me
Today (US time) marks the 17th anniversary of investing in this mob, from its previous iterations through to Smartmetric Inc.
I have loads of shares and loads of losses carrying forward.
I have no other option than to keep on hoping. I am not known as a patient person, so I guess this is learning experience offered up by Mr Universe. I suspect Mr Universe is trying to teach me how to be patient and forgiving and trusting, even in the face of lies and half-truths and moving timelines and ridicule. I have a message for Mr Universe that cannot be written here, and I guess that message could also be delivered to those involved in Smartmetric Inc.
Good luck to you all.
Limiting factors
..for the new sexy technology, overlooked by many who seek to take us all down this road, is the cost.
I mean the cost of buying one of those sexy smart (?) phones that are able to perform (?).
In the order of $1,000 to change to one of them is very limiting to many in society, not just for the technologically challenged. There is no value in it for many and they absolutely resent being taken down this terrible path. To my mind there will always be another option for a great many.
Late last year I reported some commentary from those in attendance at FinTech Conference. The tech gurus said it, not me; that (sic) .."the market for biometric-secured credit and payment cards was a growth industry".
Maybe - Maybe Not
the comments made by this erstwhile technology guru from M/C may be true - maybe there is around 80% already being made through contactless transactions....I don't know the figures.
If its true then I must surmise that this technology, and the methodology with which it is all being used, is probably very responsible for the sad state of affairs in which we find ourselves. Its quite flawed. Surely if the way we operate now was all great and sound then we would not have the high levels of financial fraud and identity fraud due to phone Apps and contactless credit card use. Surely the way we are conducting our business now is part of the problem and maybe we should be looking at other technology that is in line with what Smartmetric says it is trying to bring to market.
In any case I cannot believe that we will all be using sexy Apps and other "wearables" within ten or so years. I acknowledge these institutions will try to make it that way and make it hard for those who resist. There is a huge number of people here and around the world that are not capable of moving that way - away from cash to cashless; eg. due to their inability to operate such technology (age demographics ??) or their complete unwillingness to abide such terrors in their lives.
The opinion of many is that this is all just the way the banks and financial institutions want us to go for their benefit as business owners trying to get rich, not our wants as consumers trying to protect and properly use our wealth. Because we hear them talking this way and creating such pathways (the so-called sexy technology that makes our lives easier) does not mean that it is the best way to go (and time and time again we see evidence about how it lets us down and creates a direct pathway to fraud that we all have to suffer and then pay for). Have a look about at the all the financial fraud courses at training institutions these days and note where the problems lie, and then look at the way these banks and others are trying to steer us. I want to use the big "C" word but I dare not.
I do agree, without being a subject matter expert, that it is likely the USA will be one of the last countries to move away from credit cards though. Goodness! How long did it take for them to move to Chip technology and away from the simple magnetic stripe?!
SMME to save us from iPhone Apps
Here we go again. iPhone Apps are open to attack from fraudsters, including its banking and business Apps. Why is this relevant you ask... Its relevant to you all because this is the space in which Smartmetric is trying to make a difference, in the banking and finance world. And this technology is exactly what Smartmetric is trying to save us from. Read on 'cos Apple doesn't care. It is passing the buck! Apple takes no responsibility for products it allows on its platform. This is not an attack on Apple: its an attack on the way things are right now, and somehow we all permit it to be this way.
A press release this afternoon reveals that this new, sexy, technology just ain't anywhere near its all supposed to be. It does not protect us. It does not make us safe from identity fraud. It does not protect our finances - finances we've worked all our lives for. All it does is speed up the line at check-out. And at check-out nobody looks at what is going on at the POS machine - they just tap'n'go while watching the TV screen in the background (refer recent ANZ Apply Pay television ad campaign).
Aren't your own savings and your own identity worth the extra few seconds at the POS at check-out? You think the financial institution is going to carry the risk of any fraud or theft of your money don't you, 'cos they say they will? And you also think they won't pass on all the costs back to you in fees and other charges, and by making your life difficult when it happens and you make a claim? Even if they do take your word for it when it happens to you, you will have no card for a while and you will need to re-sort your business while the investigation unfolds, blah blah....
At least if Smartmetric can do what it says it can do, what it is trying to manufacture and take to market, then we will have a great amount of protection from credit card fraud, identity fraud and financial theft from our accounts. The Apps that this press release refer to are those that many people choose to use and these people are leaving themselves open to attack.
Experts report iPhone Apps vulnerable to hacking
SECURITY experts have identified a new flaw found in dozens of popular iPhone apps that could let hackers gain access to your sensitive data including banking details.
Infosec expert Will Strafach has published a blog post warning that a scan of popular apps on the Apple App Store had found 76 apps vulnerable to attack, with a “backdoor” which would allow a hacker to carry out “man in the middle” attacks that let them access the data being sent from the phone to the cloud.
The blog post names 33 apps that are vulnerable to attack, including a banking app called FirstBank PR Mobile Banking and the Uconnect Access app that lets people locate their car and remotely unlock it.
The apps named in the blog post today are considered low risk, but Strafach warns there are 43 apps that are high or medium risk of being hacked which will be named in a few weeks after the app developers have been given the chance to fix the flaw.
Strafach said the security hole “is derived from networking-related code within iOS applications being misconfigured in a highly unfortunate manner”.
Several of the apps on the list released today are add-on apps for Snapchat users, including apps to upload photos and videos to Snapchat and apps for increasing Snapchat contacts. Another app, called Epic!, promises “unlimited books for kids”.
Mr Strafach said the type of flaw meant Apple was not able to issue a widespread fix, because to address the problem in that way would make the apps more vulnerable to attack.
“The onus rests solely on app developers themselves to ensure their apps are not vulnerable,” he said.
The blog post contains the full list of apps named and shamed so far.
Mr Strafach says the bad design was mainly a problem when the phone was connected to a wi-fi network.
“If you are in a public location and need to perform a sensitive action on your mobile device (such as opening your bank app and checking your account balance), you can work around the issue by opening “Settings” and turning the “Wi-Fi” switch off prior to the sensitive action,” he said.
“While on a cellular connection the vulnerability does still exist, cellular interception is more difficult, requires expensive hardware, is far more noticeable, and it is quite illegal (within the United States).
“Therefore, it is much less plausible for an attacker to risk attempting to intercept a cellular data connection.”
Seriously Rik !?
Just to be clear Rik - do you think that increased volume and increased share price drives the release of news to the market?
Do you think that the buyers of 259000+ shares today means they know something that the rest of us don't?
SMME to protect us from Apple Pay
I guess many in Oz have seen these ads and paid no attention to them.
These ads demonstrate the pathways that banks and other financial institutions and the card industry wants to take us as customers.
I do not think this is a safe way to do business and certainly does not protect us as customers.
The ads just show total disregard to our personal safety and financial security.
This is where Smartmetric will intervene to keep us safe and secure, if it can finally do what it says its doing.
The ads show people in a queue at a POS, buying something, and watching the big TV screen behind the counter. Nobody is looking at the customer service person or the counter or the product they are buying. More importantly, nobody is ever looking at the POS machine screen or the cards being swiped across it to confirm the purchase while they tap'n'go. There is no confirmation that the price is correct or that the card has confirmed and been authorised. Nobody. Ever.
We are being lead down a pathway of total disregard for our safety and security for the sake of saving time, a few meagre seconds for the sake of our safety and security, just so banks and financial institutions and card companies can churn through the trades and stick more money in their coffers at a tick per click arrangement.
I see this a perfect opportunity to support Smartmetric in what it says its trying to achieve for our benefit - not just to make we investors some money, but to protect us from ourselves and from those companies that seek to profit from our inability to look after ourselves and our time-sensitive lifestyles. At least - if we are going to go down the pathway of just handing over our money as quickly as possible we can, at least, have our card secured for as long as possible.
In a world where we use a Smartmetric card we would, at least, have to pause long enough to swipe our fingers across a fingerprint reader to activate our cards. This might, at least, cause us to pause long enough to focus on the card and maybe the transaction that is taking place at that time. That way, at least, we can be assured the transaction is correct and authorised - for our own safety and security.
that is not true 101
The report/company did not clearly state that.
The report actually stated ..
"Upon completion of the mass production run, the company expects full approval and industry testing to be completed within a 4 to 6 weeks timeframe."
Interestingly, the report stated in the paragraph directly above that quote ..
"..the company is expecting the new card to be out of mass production over the next six weeks."
Every person I spoke with who read that report interpreted the words as meaning the company is waiting 6 weeks for mass production, then another 6 weeks for approval in testing. Words from the report!
It would seem to me that 6 weeks plus 6 weeks equals 12 weeks. Again, the company is not clearly stating anything, but merely putting out material that may be interpreted one way or another depending on one's attitude. Historically the company has accused readers of misinterpreting information when timelines have not been met, or when release of a product to market actually meant testing the market with a limited release.
We all seek your clarification. Is it 6 weeks or 12 weeks? Or even something else?
While we are it seeking clarification.... does the company know of any other likely impediments to the mass production run? Is there likely to be another small component part that might need to be found and exchanged at the last minute, thus preventing or delaying actual positive news? Are we likely to hear of another problem in 6 weeks?
I ask the question because I have been preparing for my 17th birthday of late. Yep, next month I will celebrate my 17th anniversary of investing with this company (including various iterations of its predecessors). As you would know, there have been many times that we have been on the edge of success and then told that there was a widget or inappropriate bezel that got in the way.
No point...
in me 'googling' for "biometric security cards" as that is not what I asked you for.
I asked you to provide me/us all with information about the full functioning biometric credit cards.
That is what Smartmetric is trying to produce, and you say there are other companies selling them and making money from those products.
So what are those companies? Where can we all get a sample of those full functioning biometric credit cards Joker?
Where? Who?
where can I get a fully functioning credit card secured by biometric technology (which is what SMME is trying to get off the ground)?
who sells or provides it?
and to which boat do you refer? recent open-source media that I have provided here has spoken very highly of this technology and sees it as a growth industry in the finance space.
Fingerprint scanning expected
[here we have open-sourced media telling us that fingerprint scanning is the way forward for verification. This is what Smartmetric is all about and here is an article from one of the most respected global IT and identity security companies - MobileIDWorld. And it speaks about Gemalto which is one of the world's largest producers of cards for financial institutions, and (I think) the second largest producer of security cards (behind Thales). Maybe we can get a clue about the way forward for Smartmetric.]
fingerprint scanning and Gemalto
IT Professionals Expect Fingerprint, Iris Scanning in the Workplace: Gemalto
Posted on December 16, 2016 by Alex Perala
“…the more sophisticated authentication mechanisms now seen in consumer devices, such as fingerprint and iris scanning, are making their way into the workplace.”
Gemalto has issued new findings indicating that more organizations are starting to take digital security more seriously.
IT Professionals Expect Fingerprint, Iris Scanning in the Workplace: GemaltoThe findings are part of Gemalto’s Authentication and Identity Management Index, and identify a trend of some concern: 90 percent of the IT professionals surveyed said they’re worried about employees’ reusing their personal credentials for logins at work. But a solution is emerging, with 62 percent agreeing that the more sophisticated authentication mechanisms now seen in consumer devices, such as fingerprint and iris scanning, are making their way into the workplace.
Also encouraging are the indications that 49 percent of the organizations surveyed reported devoting extra training to security, and 47 percent had increased their security spending. Significantly, 94 percent reported using two-factor authentication for at least one application. And while two-thirds of users are still authenticating primarily through usernames and passwords, 37 percent are now required to use 2FA when working on mobile devices.
Gemalto’s findings appear to reflect substantial trends, and point the way toward greater digital security at a time when it’s making the news on a daily basis.
Don't do it OMU
I disagree with Potts. I think you and some others should Not buy anymore shares right now. I think it would be MUCH MORE PRUDENT for you and others to wait. Wait for a long long time before you buy more shares in Smartmetric. IF it gets to maybe $2 or more, or even $5 or $10 per share, then you should buy. Then you should go really hard and buy heaps. And I mean really really hard, and buy heaps and heaps of shares, but not now. No, not now OMU. Not now....
OMU - do Not top up
I think you should wait, along with select others. Wait until it gets to something like $2 or better, just to make sure. Then I reckon you should really go hard.
YOU ARE SO RIGHT OBP
and I prefer to invest my money in companies like smme.
There are so many turds out there that don't warrant my attention or yours so why bother with them?!
I prefer to focus on what this company says it is all about - securing our credit cards.
Review of the FinTech 20/20 Conference and other matters
I recently listened in on a public webinar from a few days ago. It was titled Biometrics Beyond Payments: Multifactor Security & The Fight Against Fraud, produced by a body of biometrics experts at Find Biometrics and Mobile ID World. It referred to the global biometrics industry generally, and specifically to the 20/20 conference attended by smme. Interestingly, there were negative comments about some technology that many think is the sexy way forward, and which continually demonstrate that they a long way to go. And despite many comments from some on this board that credit card technology with biometrics attached is on the way out, this particular panel described it as being an 'emerging technology'. Hhhmm, do you think perhaps that some to his board are mistaken??
The panel agreed that mobile phone technology, that so many think is so sexy, is very limited. It does not prove identity and all it does is simply replace a PIN or password. I guess until we get facial recognition on credit cards we will have to do with fingerprint technology. Its truly amazing that all those people who do not want their private details held on a national ID card are happy to have the cloud look after everything for them, and post on social media all their personal details, and rely on terribly flawed mobile phone technology that really ain't that sexy - 'cos it don't work.
As for tap'n'go making our lives easier... let's look at how the banks, one in particular, markets this scam. Over a year ago we saw an ad on tv where people were passing through a canteen at work, using tap'n'go to pay for their lunch - all happy they were getting through so quickly, until one guy (who would have been someone like me) came along and wanted to use a card. The horrid looks of distain on the faces of those behind 'cos they were slowed down. Fast forward to today, and the same bank has produced an ad where a guy is paying for a dozen eggs in a small supermarket, using tap'n'go. Yep, he is paying for an egg at a time, enjoying the sexy use of that facility, holding everyone up. What an amazing change of message from the bank. He is asked to pay for the dozen eggs in one transaction, but he tells the lady not to ruin the moment for him. I'll admit I am very confused 'cos now I don't know if this is supposed to help us or annoy us. I reckon its a big con by the banks. If you as a consumer do not have the necessary time to ensure your transactions are properly and safely carried out, by looking at the POS machine and using all available systems to secure your money, then more fool you.
I think we should spend our time and energy improving credit cards for now, just like Smartmetric says its doing. The cards have certainly never exploded and hurt anyone, and if we protect them with biometrics there is less risk of being hacked and having all our hard-earned money pinched as happens with less secure (but oh so sexy) technology. As the gurus (and I mean the true industry/sector gurus) say, credit and payment cards secured by biometrics is an emerging market and technology. We have not missed the opportunity at all.
For a good laugh - use Tap'n'go
Yep - for a good laugh get yourself some of that sexy technology that says its all things to all people.
Get yourself one of those Galaxy Note 7 exploding devices. Its funny how so many people want to use this technology instead of credit cards, thinking they will replace the credit card by using a phone that does it all. We all know that they do not work safely or consistently don't we?
Halloween Phones
This link may seem a little unsavoury but this is what people now think of technology that supposedly does so many things, and yet does not.
This is why I prefer to support companies like Smartmetric that is attempting to make our credit cards more secure, more safe, and resistant to identity and financial fraud. Don't use this weird technology, use a credit card, don't hand your card over to people when you pay for things - get them to pass the POS machine to you so you never lose control of your card, and until the SMME card comes of age, never use the tap'n'go - use the old-fashioned method of your PIN.
Apple Pay - burnt offerings
Apple investigating report Aussie surfer’s iPhone 7 ignited and burnt out his car
iPhone 7 burning
[Apply Pay is now under threat from the same problems that have plagued Samsung in recent months. Now the Apple iPhone7 is burning down the car. What a shamble this is!! How on earth is a person supposed to use the sexy new Apple technology of Apple Pay and tap'n'go with the phone, or those big tablets that we all carry around with us, to buy our coffees? It goes to show that when you all want to take short-cuts and are attracted to that sexy technology you could just find yourself in real problems.
Firstly, there is the issue of the technology not being reliable, or secure, or resistant to fire bringing down the house or plane or car or just burning through your trousers. Then there is the issue of the limit of the Apple/Samsung Pay capability of about $100, and you cannot stick it into an ATM or POS machine. You will recall that people who work for these companies fill their days by looking at your personal material like photos while they are supposed to be servicing it. Don't forget these companies own health insurance companies that utilise information retrieved from these sexy devices. And all your behaviours are tracked - so those who preach protecting their privacy would be offended and concerned. These technologies are supposed to be an alternative to credit cards like the ones Smartmetric says its trying to produce and market. How can they be considered as a realistic option to credit cards? In My Not-So-Humble Opinion they cannot. Lets all try to make credit cards like Smartmetric's more effective and resilient to fraud. Lets stay with credit cards, cards that are simply credit cards - not cameras or telephones or calendars - just credit cards that are secure and not harmful to the owner.]
FIRST it was the Note7 bursting into flames, now Aussie surf instructor Mat Jones says his iPhone 7 ignited and burnt out his car.
Apple confirmed it is investigating the report after Jones told Channel 7 news that his iPhone ignited after he left it covered by his clothes in his locked car while he was out for a surf.
When he returned to the car, the vehicle was spewing smoke. Video of the burning car appears to show the fire started where he left his phone.
There have been two recent cases of people reporting their iPhones igniting, but in both cases those phones were damaged by impact.
In August Sydney cyclist Gareth Clear suffered serve burns when he fell on his iPhone 6 in a cycling accident.
Last month, in the United States, Redditt user “kroopthesnoop” posted pictures of an iPhone 7 that he claimed burst into flames during transit.
The issue of smartphones overheating and igniting have been at the fore since the fiasco of Samsung releasing the flagship phone the Note7 that it had to recall after repeating cases of fires, then issuing a “safe” Note 7 before having to recall that after it was also reportedly bursting into flames.
Samsung now has set up pop-up booths at airports after airlines banned it from being carried aboard any flights.
Breakthrough for PayWave...
[Gee - here is a headline I found today, a few days old but that is probably due to the website being so overloaded as everyone flocks to it to read the news. Here is the headline folks...
Costa Coffee Ties Up With Visa PayWave To Make Your Coffee Experience Quicker
Come on - you know thats a breakthrough in anyone's language. Imagine how we all got on without such a business as Costa Coffee offering PayWave. This is ground breaking news and it will affect so many lives in a truly positive way, perhaps for generations to come! Well NO, not really. In fact Not At All !! How it will make your experience quicker (and seamless) is beyond me. You will pay for your coffee when you make your order, saving maybe 15-20 seconds, and then wait the usual few minutes or more for your coffee. If you don't have one of the latest iPhones that accommodate ApplePay, or other phones that take care of SamsungPay, you could use one of a few tablets that do. HHmm. Does that mean I have to carry a tablet now, 'cos I don't have a new iPhone or only have one of those exploding Galaxy Note 7s ? I would look so sexy carrying my tablet about town and tap'n & go'n everywhere. NOT!
I will stay with my credit card if you don't mind. I'll pay for stuff with my credit card if thats ok with you.
I will continue to support companies, like SmartMetric, that say they are all about making credit cards more resilient, and not yield to the so-called sexy technology that is so limited and flawed - phone apps. Its rubbish.]
Apple staff breach privacy - human factors
Apple sacks several Carindale staff over claims photos accessed in privacy breach
Apple staff breach privacy
[What is often forgotten by those choosing to use the so-called sexy technology - Apple Pay and Samsung Pay - is that there are so many human factors still involved with that device as well. Here is an example of humans who have access to your sexy technology and who abuse the trust we all place in them. They are supposed to be there to service your device and to protect your world while doing so. But NO, they think its cool to breach that trust and pry into your private world and sneak a look at your photos. Cool?? No way! It matters not that they did nothing else with the photos other than look at them. i am sure there are criminal offences for such actions. What is important here is that the sexy technology leaves much to be desires in and of itself as highlighted many times recently - it don't work reliably, it blows up, it cannot be charged or carried in certain places, many vendors don't use or want to use it, it has too many limits and restrictions, and now we see the other side where the humans involved in the technology cannot be trusted when they get their grubby little hands on your stuff. So why use it??
A credit card however - especially with the enhancements Smartmetric says it is trying to attach - does not blow up or smoke out the joint, can be charged every time you use it (if the Smartmetric card does what they say it can), can be carried everywhere, and is secure (if you treat it right by not giving to others or giving your pass to others, and protect it from skimming by use of the biometric security technology mentioned by Smartmetric. I will stay with my credit card if you don't mind, and leave the tap'n'go stuff to the folk who want to transfer risk to others, to those who do not want to take responsibility for their own property, to those who think they have no time to keep their hard-earned money safe and secure from fraudsters, and to those who want to risk having other trusted humans interfere with their lives by intruding into the private parts of their phones.]
Allegations employees of an Apple store in Brisbane breached the privacy of customers by accessing their photos are being investigated by the Australian Privacy Commissioner.
Apple said it had sacked several staff at the Carindale store, in the city's east, after photos were allegedly accessed on phones customers had brought in for repair.
In a statement, it said there was no evidence that customer data or photos were inappropriately transferred, or that anyone was photographed by the employees.
"We are investigating a violation of Apple's business conduct policy at our store in Carindale," the statement said.
"We have met with our store team to let them know about the investigation and inform them about the steps Apple is taking to protect their privacy.
"Apple believes in treating everyone equally and with respect, and we do not tolerate behaviour that goes against our values."
Australian Privacy Commissioner Timothy Pilgrim said the commission would seek further information from Apple.
"This is an important reminder that all organisations that collect and manage personal information need to embed a culture of privacy and ensure employees understand their responsibilities," he said.
"Organisations must also take reasonable steps to protect the personal information it holds from misuse, interference and loss, as well as unauthorised access, modification or disclosure."
Apple Pay V Samsung Pay - Who Will Win?
and who will Pay??
Patent feud leaves US top court struggling
[It ain't pretty in the land of patent lawsuits. We know this from our own experience, and it is always difficult to resolve such things, and it ain't always Right that triumphs is it?...'cos its so difficult to understand and interpret the technology. This case reinforces that, and now we watch from the sidelines as the big two fight it our for control of the Pay market, a market I say should not persist or survive. I say that the Apple and Samsung Pay wave of opportunity should peter out as it is not secure, not reliable, too risky for financial and identity fraud, inflames our communities (get it!?) and is simply smoke and mirrors (get it !?). The Apple and Samsung Pay options do not serve us well at all and should not replace our credit cards. We should continue to support companies like Smartmetric that say they are trying to bolster credit card security.
The patent lawsuit being played out right now between Apple and Samsung will surely have a detrimental flow on to consumers of the Pay devices, and as such will further demonstrate the shortfall in this so-called sexy technology. Speaking of chuckles...I'm having one right now.]
Apple-Samsung iPhone patent feud leaves US top court struggling
The fierce, big-money patent fight between Apple and Samsung left the U.S. Supreme Court groping for a solution on Tuesday, as the justices puzzled over how to discern the value of individual design elements in a complex product like an iPhone.
The eight justices heard arguments in Samsung's bid to pare back $399 million of $548 million it paid Apple in December following a 2012 jury verdict finding that it infringed Apple's iPhone patents and copied its distinctive appearance in making the Galaxy and other competing devices.
The $399 million penalty stemmed specifically from Samsung's violation of three Apple patents on the design of the iPhone's rounded-corner front face, bezel and colorful grid of icons that represent programs and applications.
While the justices signaled a willingness to reduce the potentially huge penalties imposed for ripping off someone else's patented design, some expressed skepticism over how, in practice, juries could figure out the importance of a specific design trait in a product in order to calculate damages.
"If I were a juror, I wouldn't know what to do," Justice Anthony Kennedy said.
Several justices struggled with how they would devise a test for lower courts and juries to use to determine design patent damages.
Using as an example the Volkswagen Beetle's unique automobile body contour, Justice Elena Kagan suggested it might be difficult for a jury to decide how much damages to award based on a theoretical patent infringement of its shape, when that trait might be the main factor driving consumers to buy it.
Smartphones like Cupertino, California-based Apple's iPhone and South Korea-based Samsung Electronics Co Ltd's Galaxy have become an indispensable part of everyday life for many people worldwide, as well as huge business for their makers. Samsung is the world's No. 1 smartphone manufacturer. Apple is its fiercest rival.
The case was heard on same day Samsung scrapped its flagship Galaxy Note 7 smartphone following reports of the phones catching fire. It was supposed to have competed with Apple's latest iPhone for smartphone market supremacy.
Samsung has contended it should not have had to turn over all its profits on phones that infringed the iPhone design patents, which the company said contributed only marginally to a complex product with thousands of patented features.
Chief Justice John Roberts said that since the patented designs involve the outer case of a smartphone and not "all the chips and wires" inside, the profits awarded should not be based on the entire price of the phone.
After the argument, Samsung's attorney, Kathleen Sullivan, said, "We are hopeful that the Supreme Court will give a sensible and fair reading to the design patent statute. That would be a win for businesses and consumers alike."
Apple's chief litigation officer, Noreen Krall, said courts at every level have found that Samsung intentionally and blatantly copied the iPhone, adding: "We think that's wrong and that it poses chilling risks to the future of design innovation."
A ruling is due by the end of June.
Apple sued Samsung in 2011, asserting that its rival stole its technology and the iPhone's trademarked appearance. After a trial in 2012, Apple was awarded nearly $930 million in damages.
The U.S. Court of Appeals for the Federal Circuit in Washington last year upheld the patent infringement verdict, but said the iPhone's appearance could not be protected through trademarks. That cut Samsung's damages back to $548.2 million.
Design patent fights very rarely reach the Supreme Court, which had not heard such a case in more than 120 years.
The case is Samsung Electronics Co Ltd v. Apple Inc, in the Supreme Court of the United States, No. 15-777.