We are not looking for a fluff PR. You are correct, fluff PR will not move the PPS. Recall the news on May 31, 2011.
May 31, 2011 - MultiCell Technologies, Inc. Is Granted Stem Cell Patent:
MultiCell Technologies, Inc. announced the issuance of U.S. patent 7,935,528 by the United States Patent and Trademark Office (USPTO) relating to the isolation and use of human liver stem cells to treat liver disease. Under the terms of its license agreement with Rhode Island Hospital, MultiCell Technologies is the worldwide exclusive licensee of U.S. patent 7,935,528. The patent describes methods to isolate and use human liver stem cells to treat degenerative liver diseases, or inherited deficiencies of liver function
PPS MOVE FROM 0.005 TO > 0.02
Expect a similar move up with any significant positive news release.