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Puritan Street Beverages is located in San Diego, and is incorporated in Nevada for the purpose of developing, creating and marketing beverage products. Hammered Zebra Brewing will, upon commencement of operations, complete the manufacturing and marketing of its core five beer line-up, and is committed to developing the brand through its independent distribution relationships.
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CAGNY 2017: Coke & Pepsi Outline Growth Goals
Martín Caballero Feb. 27, 2017 at 5:18 pm
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The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference at the Boca Raton Resort & Club in Boca Raton, Fla., which was held from February 20-24.
COCA-COLA
All eyes were on Coca-Cola CEO-in-waiting James Quincey, a two-decade company veteran who was roundly praised by industry analysts when announced as Muhtar Kent’s successor in December, 2016. He will officially take command of the world’s largest beverage company on May 1, 2017.
At the time of his appointment, financial services firm Cowen and Company said it was encouraged by “Mr. Quincey’s more transparent approach to communicating the challenges and opportunities for the company.” In his comments at the CAGNY conference, the incoming was open in saying Coke needs to accelerate product developments outside of soda and become a “total beverage company” that is responsive to changing consumer preferences and is “bigger than the core brand.”
Part of that re-definition includes a concerted effort to broaden the company’s spectrum of low and no-sugar beverage options. Quincey said Coke is planning to introduce over 500 new products in 2017 and reformulate another 500-plus existing items to be more in line with shifting consumer tastes and dietary preferences.
“We’ve been very clear that for us to drive sustainable, profitable growth of our brands, we also need to encourage and enable our consumers to control added sugar consumption,” he said, noting his support for the World Health Organization’s (WHO) recommendations to keep added sugars under 10 percent of daily caloric intake.
In seeking to expand its portfolio, Quincey said that Coke will be focusing attention on five “category clusters” — sparkling soft drinks, energy drinks, juices, dairy & plant based, waters & sports drinks and ready-to-drink tea & coffee.
In terms of M&A activity, Quincey said the company will look for internal brand and product development to be one of the primary drivers of company growth, “while also continuing to invest in smaller companies and make acquisitions to bring more billion-dollar brands into the pipeline.”
In line with global efforts to reduce sugar consumption, consumers are also looking for more single-serve options, Quincey said. He said that the company will continue to increase the availability of small package formats.
The packages aren’t the only things getting smaller either; Quincey said Coke plans to revamp its corporate culture to be leaner and more responsive to the marketplace, comparing it to “more of a tech company modus operandi” where speed of action is more highly valued than getting everything right the first time.
“We need to get out there faster and take more risks,” he said.
Reacting to Coke’s presentation, industry analysts have been mostly cautiously optimistic that Quincey will be able to execute the company’s proposed strategic overhaul. In Wells Fargo Securities’ “Beverage Buzz” report, Bonnie Herzog, the investment bank’s managing director of equity research,, wrote that she was “encouraged by [Coke’s] long-term opportunities under incoming CEO James Quincey, but remain cautious on near-term upside as we have been over the last several months.”
Jeremy Bowman, a writer with the website The Motley Fool, was more skeptical over the effect of reduced size packaging in the long term. Comparing the move to McDonald’s launch of all-day breakfast, a decision demanded by consumers that has had diminishing returns after initial success, Bowman called it a temporary fix that does not address the sagging demand for carbonated soft drinks. “The smaller packages may provide a nice bump for Coke for the meantime, but it won’t change the company’s long-term trajectory,” he wrote.
PEPSICO
PepsiCo took a similar position to its historic rival during its presentation at the CAGNY conference; the company is seeking to continue developing better-for-you products and single-serve packaging formats in 2017.
The beverage giant signaled its intention to stake out a strong position in the changing market with the acquisition of probiotic drink company KeVita in November, 2016 for an undisclosed sum thought to be around $200-$300 million. Al Carey, CEO of PepsiCo North America, said that transforming its portfolio with “innovative products and packages” and “making R&D investments in new products into the marketplace” was a priority for the company, citing as examples the launch of LIFE WTR, an electrolyte-enhanced bottled water, and Tropicana Essentials Probiotics, as well as the KeVita acquisition.
Carey noted that Pepsi has already begun emphasizing its better-for-you brands in marketing efforts, noting that the company has traditionally reserved its annual Super Bowl advertising buys for its full-sugar products. This year, in addition to Pepsi Zero Sugar’s sponsorship of Lady Gaga’s halftime show performance, the company ran a splashy television spot for LIFE WTR featuring Grammy-winning singer John Legend’s single “Love Me Now.” The same ad also featured during the broadcast of this year’s Grammy Awards on February 12.
Merchandising was the third and final component of Pepsi’s portfolio growth strategy as outlined at the CAGNY conference. Carey praised the company’s “good progress” with its “Hello Goodness” vending machines, which exclusively carry its better-for-you items.
Carey also applauded Pepsi’s recent achievements in customer service, noting that the company was recently awarded “Vendor of the Year” with three of its largest customers and that, for the first time, it ranked number one in consumer insights firm Kantar Retail’s annual U.S. PoweRanking survey of manufacturers after a broad improvement across various strategic and operational metrics.
Carey concluded his remarks with a few words on Pepsi’s third major priority — improving the efficiency of its DSD operations. Although the company’s Naked Juice brand is primarily distributed via its own chilled DSD system, he said that PepsiCo has had success in trial markets in Florida and Texas with transporting certain chilled DSD products — such as Naked, Tropicana and KeVita — in a refrigerated bay of its trucks. Calling it “something we’re likely to do more of,” Carey said it “allows us to get deeper penetration into the small format, which we don’t normally do with those chilled products.”
Herzog wrote in “Beverage Buzz” that she “came away from [the] presentation still believing that PEP has the right strategy and focus in place to address the current macro challenges it is facing.”
CAMPBELL SOUP & DANONE
Presenting an audience of industry analysts with four emerging growth platforms that the company plans to employ, Campbell Soup CEO Denise Morrison emphasized the power of “strategic foresight” in her talk at the CAGNY conference.
Morrison was bullish about the potential of e-commerce to transform the food industry in similar ways to how it changed the businesses of apparel and entertainment. In order to have a more flexible distribution system, she said Campbell will develop a network of four distribution centers separate from its current warehouses.
“This constitutes a new architecture—an always-on shopping environment that provides consumers with instant and omnipresent gratification and will be free of inconvenience and delays,” Morrison said.
Other growth platforms include Limitless Local, an initiative aimed at embracing regional farming and food production, and Habit, a startup company funded by Campbell’s and led by Neil Grimmer, the founder of Plum Organics. Habit’s focus is “personalizing diets for each consumer’s physiology, lifestyle and health goals.” Morrison said the company will also look towards creating better-for-you snack options that deliver specific health benefits to consumers.
Finally, in his presentation to analysts, Danone CEO Emmanuel Faber recognized the U.S. as a major platform to reinforce the company’s growth resilience. As consumers turn towards healthier alternatives to soft drinks, the Evian brand is positioned in the fast-growing (18 percent) premium water segment. In the U.S., Faber noted, the brand is leveraging its unique attributes — its natural sourcing, for example — and its sales partnerships to deliver strong results, asserting a leading position in selected key markets like Miami.
Faber also looked towards the future, with his gaze fixed on the impending completion of Danone’s $10 billion deal, announced last year, to acquire WhiteWave Foods, a leading U.S. manufacturer of non-dairy milk, yogurt and ice cream. Highlighting gains in the company’s plant-based beverage and coffee creamer & beverage categories, Faber’s presentation stated that the purchase would help Danone “combine world-class research on Dairy and Plant-based fermentation” and “improve nutritional density” of its global portfolio.
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Focus Retriever
Celsius Holdings, Inc., makers of the zero-calorie fitness drink Celsius, last week announced that CEO Gerry David will be stepping down on March 1, ending a five-year tenure in which he helped lead a rebound for the once-struggling brand.
The company’s board of directors named John Fieldly, the current CFO of Celsius, as interim President and CEO. David will continue to work with Celsius as a consultant on retainer through the end of the year and will assist with the transition.
In an interview with BevNET, David explained that a combination of personal factors and the company’s strong current position contributed to his decision to leave after a half-decade at the helm of Celsius.
“I just felt like it was time,” David, 64, said. “I came and did what I do and got the business turned around. It’s a good time for me to pass the baton to someone who can take it to the next level.”
Prior to joining Celsius in October, 2011, David was a turnaround specialist and worked with a number of failing companies in various industries, including manufacturing and direct sales. He called his experience in taking Celsius back from the brink of collapse as the “toughest by far” of all his past corporate revivals.
“The company had gone dark for 18 months before I got there,” he said. “There was no marketing, no nothing.”
Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price. The company raised $16 million through a group of notable strategic investment partners in April, 2015, including serial entrepreneur Russell Simmons and model Kimora Lee Simmons.
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1. Millennial Motivators
Millennials hold huge buying power in today's market, and are expected to spend more than $200 billion in 2017 alone. In order to successfully reach Millennials, it's important for brands to understand what influences their purchasing. According to Forbes, more than 50 percent of Millennials make an effort to buy products from companies that support the causes they care about, and they're twice as likely to care about whether or not their food is organic than any other generation. The EcoFocus survey results illustrate additional details that tie into this larger national trend:
Millennials are leading the escape from mass produced, over-processed and over-packaged foods and beverages with a demand for real, less processed ingredients. They want the preservatives and artificial ingredients out, and natural, nutrient-dense ingredients in.
69% of Millennials have changed what they buy in order to avoid artificial ingredients in foods and beverages.
Millennials aren't just thinking about the product's contents, they are differentiating packaging for improved personal and planetary health.
73% say they try to buy products in packaging that is recyclable.
59% say they look for beverages in packaging that is made with renewable materials.
2. Clean Packaging Gains Momentum
The new EcoFocus Study results show the strong clean labeling movement is expanding to clean processing and clean packaging trends. As a recent Prepared Foods article highlights, the rules have been rewritten and clean and clear labeling is the new global standard, extending to a more holistic demand for a clean supply chain. These demands apply to packaging as brands are expanding their transparency on all fronts – from supply chain details to their packaging choices. The EcoFocus study shows:
70% of Grocery Shoppers strongly agree or agree that foods and beverages with healthier ingredient lists should use packaging materials that are healthier too. (74% of Millennials)
With the demand for healthier packaging materials, it's important to keep in mind that 86% of Grocery Shoppers and 87% of Millennials believe some types of packaging can leave undesirable chemicals in beverages. They say cartons and glass containers are the least likely to do so – and that cartons and glass best protect freshness without preservatives.
3. The New Value-Add: Fresh + Clean = Healthy
The definition of what makes foods and beverages healthier is becoming increasingly complex. Clean ingredients have moved from a trend to the norm for many categories and brands. Creating products that are fresh and eco-friendly is the new go-to as these attributes will become increasingly crucial contributors to consumer's measurement of "healthy" in 2017.
74% of Grocery Shoppers and 78% of Millennials say better personal health is a big benefit of an eco-friendly lifestyle.
Many brands have already taken out preservatives and removed artificial ingredients - the next challenge is to leverage packaging to convey and deliver freshness without the chemicals that consumers view as undesirable for their health. Brands need to ask themselves if their packaging is aligned with their focus on clean ingredients and messaging.
71% of Grocery Shoppers say that packaging that keeps beverages fresh without preservatives is the most important quality for healthy beverage packaging. (72% of Millennials)
Grocery shoppers' perception of different packaging materials heavily impacts the grocery industry. Smart brands and retailers must align with consumer values and effectively communicate the commitments behind their product, processing and packaging choices.
67% of Grocery Shoppers and 69% of Millennials say recyclable packaging is an extremely or very important quality for healthy beverage packaging.
59% of Grocery Shoppers and 64% of Millennials say packaging made with renewable materials is an extremely or very important quality for healthy beverage packaging.
4. Naturally Functional Beverages
Consumers are increasingly looking to beverages to play new roles in their diets and health routines. Drinkable breakfasts and the "snackification" of beverages are fueled by consumer interest in nutrition and performance drinks that act as meal replacements and guilt-free snacks. In fact, BevNet reports that the carbonated soft drink category is continuing a five-year decline while demand for natural and organic drinks increases as consumers gravitate toward healthier options, with natural beverages driving 40% of dollar growth in the industry. Industry leaders should expect consumers in 2017 to demand beverages that work harder, whether for refreshment, satiety, energy, immunity boosting, sleep aid, blood sugar management, or a host of other functional benefits now associated with these multifunctional power beverages.
When identifying the most desirable nutritional attributes for healthy beverages, grocery shoppers surveyed shared the following preferences:
63% are seeking a good source of calcium.
61% are looking for beverages that are a good source of fiber.
61% want their beverages to contain lowered or reduced sugar.
60% are drawn to beverages that are a good source of antioxidants.
57% want to consume beverages with increased protein.
55% buy beverages because they are a good source of omega 3.
46% of grocery shoppers are looking for beverages that contain probiotics.
Four Key Beverage Industry Trends for 2017 are Changing What Consumers Buy
Seventh Annual EcoFocus Worldwide Study Reveals Key Beverage Industry Growth Sectors
NEWS PROVIDED BY
Evergreen Packaging
Jan 02, 2017, 12:29 ET
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MEMPHIS, Tenn., Jan. 2, 2017 /PRNewswire/ -- Changing demographics and purchasing behaviors make it crucial for beverage industry leaders to understand and capitalize on key consumer insights that identify growing trends. Evergreen Packaging®, a global leader in creating fiber-based packaging solutions, has worked with EcoFocus Worldwide to identify four key trends from the annual EcoFocus Trend Study* that reveals growing themes expected to impact the industry in the coming year.
"The research reveals key areas brands must deliver on in order to appeal to discerning consumers in 2017," said Erin Reynolds, marketing director for Evergreen Packaging. "The consumer insights gained through the EcoFocus Trend Study reveal opportunities for choosing packaging that provides appropriate product protection and aligns with enhanced brand values for health and environmental responsibility. At Evergreen Packaging we are committed to helping our customers achieve their corporate goals and meeting changing consumer needs."
Puritan Street Beverages is located in San Diego, and is incorporated in Nevada for the purpose of developing, creating and marketing beverage products. Hammered Zebra Brewing will, upon commencement of operations, complete the manufacturing and marketing of its core five beer line-up, and is committed to developing the brand through its independent distribution relationships.
FDFT
FDFT
Foodfest International 2000, Inc. Launches New Website
Source: InvestorsHub NewsWire
SAN DIEGO, CA--(NewMediaWire - Feb 17, 2017) - Foodfest International 2000, Inc. (OTC PINK: FDFT) announced today that has launched its corporate website: www.foodfestinternational2000.com.
Foodfest International 2000, Inc. Launches New Website
Source: InvestorsHub NewsWire
SAN DIEGO, CA--(NewMediaWire - Feb 17, 2017) - Foodfest International 2000, Inc. (OTC PINK: FDFT) announced today that has launched its corporate website: www.foodfestinternational2000.com.
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MKAU
Thin to .004
MKAU
Historical Short Volume Data for MKAU
Date Close High Low Volume Short Volume % of Vol Shorted
Nov 01 0.003 0.003 0.003 1,958,600 937,000 47.84%
Oct 31 0.003 0.003 0.002 2,582,300 310,000 12.00%
Oct 28 0.002 0.003 0.002 3,958,043 198,500 5.02%
Oct 27 0.004 0.006 0.003 14,103,604
Historical Short Volume Data for MKAU
Date Close High Low Volume Short Volume % of Vol Shorted
Nov 01 0.003 0.003 0.003 1,958,600 937,000 47.84%
Oct 31 0.003 0.003 0.002 2,582,300 310,000 12.00%
Oct 28 0.002 0.003 0.002 3,958,043 198,500 5.02%
Oct 27 0.004 0.006 0.003 14,103,604
MKAU
Squuak.com's User Interface (UI) and User Experience (UX) Design Moves It Towards Open Beta
MK Automotives Social Media Utility Squuak.com Enters UI/UX Phase
Booooommmmm
Looking good .005 or higher
Moves quick
I think the one on OTCmarkets is up to date if you look at current filings
MKAU Security Details
Share Structure
Market Value1 $122,132 a/o Oct 28, 2016
Authorized Shares 950,000,000 a/o Jun 30, 2016
Outstanding Shares 55,514,672 a/o Jun 30, 2016
-Restricted Not Available
-Unrestricted Not Available
Held at DTC Not Available
Float Not Available
Par Value 0.001
Transfer Agent(s)
Pacific Stock Transfer Co.
Shareholders
Shareholders of Record 47 a/o Apr 30, 2012
Short Selling Data
Short Interest 0 (-100%)
Sep 15, 2016
Significant Failures to Deliver No
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MK Automotive, Inc. Issues Corporate Update
Oct 21, 2016
OTC Disclosure & News Service
Phoenix, AZ -
Company provides shareholders with an update on its Squuak.com Social Utility project and more.
PHOENIX, AZ – October 21, 2016. MK Automotive (OTC Pink: MKAU) today issued a corporate update stating the company has made progress in it evolving Social Media Utility Squuak.com and that the company is also pursuing opportunities in other brandable applications addressing a variety of areas.
Squuak.com is a Social Media Utility that allows to users to connect and share their social media footprint in one place and with one URL.
This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Contact: MK Automotive, Inc.
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