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I think they are going after both crowds look at all the concerts and big rock fest they have done and Marti Gras etc. They have had booths and hangover nurse at these venues and they played ads in those rock stadiums on the big screen. There reaching both no doubt.
You have your opinion I have mine. we just see how it goes in six months. I do know beverage business and what these guys are doing is the right thing and I meet the management and I trust them and they always done the right thing by us. The also hired a good COO now who is running the company and taking it in my opinion in the right direction. I do have passion about the brand I sell it and it moves and I know its going to take millions more and I will to ride it out. But we will agree to disagree as the numbers at this point are not what I am looking at they get better as the product has more investment and more growth and more distribution that how I see it.
Once again you have the facts wrong the company is far from broke and just had a mystery investor fund them 1 million with promise of much more. Second Mr. Adamson and Mr. Jaynes I have both meet Jaynes is as straight as they get and a lawyer, Adamson is actually a brilliant marketer and advertising guy who ran huge web business the charge you refer to was on a business he owned where two people who ran the hotel charged a card he had owner finance the business to them it was later resolved. To say that the owner and CEO Mike Jaynes is shady is an out and out lie. Get the facts, as you hate the brand or you back a competitor, but soon I expect news that will rock you world. The brand has grown and is now being marketed by the two biggest DSD house in the USA Core Mark & Mclane. You might not caught a release they brought on a month or two back Eric Skaee he was head guy at Monster Energy and he is now the COO I assume you think he shade with over 25 years in the beverage business as the head of Monster and New Leaf Tea , and also Jones Soda, he a power player in the beverage world. I assume he hooked up the DSD. I have also explained 20 times there going loose money for a few years you got to spend fortune on promotion and marketing to build the brand, its going to cost more and take longer and there going to loose money for a bit. Get the facts and quite the lies!
Once again you don't get it you pick and choose form a gov study that has nothing to do with the brand but the functional condition that cause it to sell as for a need in the market place. If you read the bottle of Hangover Joe's and I think since the CEO was a lawyer that made all his money suing drug companies they covered this on the bottle. They make no claims that the product will sober you up and no claims about drinking or driving in fact on the bottle it says never to operate a car or auto under the influence it says this product does not sober you up they make this all clear on the bottle examine one. You get no scope of the brand its for responsible drinkers to use as a method of relief from the symptoms associated from a hangover. I think there is no law suite as the company has covered this on the bottle there website and in all there promotional materials and this is why they have insurance from this type of frivolous law suites etc, This would be like saying condoms promote pre marital or teenage sex. The term Trojan Horse and for you to think unethical is a joke. The term meant that they have went on the shelve as a hangover product but in a way they have invaded the energy space as people have started using the product for both its a bit of a Trojan Horse used as a metaphor to explain what is occurring in the market place with the brand. There also have been quite a few article written in the beverage magazine calling it Hangover/Energy as the category continues to grows. Its obvious you don't like the brand for whatever reason it must be. Since there in massive DSD house now involved and the product is in thousands of stores and retail chains around the USA. I don't think Nola or Vegas are the focus its the whole country. These are the two large drinking cities and millions get exposed to the brand in these cities since they dominate it which is smart I mean if bud launches a new beer do they not focus in NOLA and Vegas for promo of course you go where the drinkers are and that what HJOE has done it just make since. In Australia it would be Sydney and Kings Cross The Bourbon Street on Australia and HJOE is all over Sydney and the cross once again smart. The brand is also dominating in Australia. They are doing there job to build this brand an category and that is the facts nothing unethical about it and they have covered there bases as the CEO made his life suing drug companies I think we are in good hands on that front.
They have packaged it as a 2 pack and its out in tons of stores in the liquor section of grocery stores as a 2 pack. The two pack is also used in liquor stores beside the counter impulse buys in the isle. The launched the 2 pack a few months back and I have had them put in our local grocery stores and they have moved very well. I know they are using the 2pack in Walgreen as well as the counters.
Yes they sample all the time called brand building. All the brands do it.
You really don't get this beverage or this space. You must of never been to Vegas or New Orleans ,the demographic is not 21-35 staying in the high end hotels and casinos these are adults the facts are just the opposite. Let me shed some light so you can understand the category and space, http://www.cdc.gov/alcohol/fact-sheets/binge-drinking.htm This is latest study by the Gov on Beige drinking and it consumes most drinking in this country , some interesting facts. You might not be a drinker but America is drinking at record rates. Vegas & New Orleans don't survive on the college crowd.
One in six U.S. adults binge drinks about four times a month, consuming about eight drinks per binge.
While binge drinking is more common among young adults aged 18–34 years, binge drinkers aged 65 years and older report binge drinking more often—an average of five to six times a month. Baby Boomers are huge drinkers that why you see Hangover Joe's doing Biker Fest, Jazz fest, Mardi Gras, Nascar etc. They understand the demographic
Binge drinking is more common among those with household incomes of $75,000 or more than among those with lower incomes.
This would reflect a drinking population that is not in the college age group and have disposable income this is part of the demographic along with the 18-34 crowed Hangover Joe's has all of this Demographic and its huge.
Approximately 92% of U.S. adults who drink excessively report binge drinking in the past 30 days. I would say its a huge market for an emerging brand in a huge category space
Although college students commonly binge drink, 70% of binge drinking episodes involve adults age 26 years and older. The fact is people are drinking in America. Go out any night in any major city and see what going on its not kids its professionals with disposable income.
The prevalence of binge drinking among men is twice the prevalence among women. The product lends itself strong to a male demographic just like energy shots do. Over 70% of the shot energy shot business is men
Binge drinkers are 14 times more likely to report alcohol-impaired driving than non-binge drinkers.4
More than half of the alcohol consumed by adults in the United States is in the form of binge drinks. Once again a Massive market for and emerging brand. There is also over 30 Million hangover a week in the USA that is a huge market.
As for unethical to do the box and shot the same as 5hr that is so wrong of you to think like that man. This is totally brilliant. 5hr has taught the country to take shots. They hold no patent or rights to the box or the bottle. Duplication is brilliant. Look Vox energy, Red Bull, 6 hour Stacker, NOS shots, and Monster all used the same box and bottle. Red Bull shot went under so did monster, Coke bought NOS, 6 hour stacker is huge and has large distribution. You need to get the facts. The category is huge you don't have to believe me check the link above and the facts of the USA Gov. Hangover Joe's runs and so far owns the Hangover Recovery category and are picking up customers also using if for energy because the product works in both space. You might have a moral issue with drinking and the lifestyle the brand represents I cannot help that but you don't get that this is a real category and it's not just kids the research and facts show it and so does Hangover Joe's new DSD channels. Its going to take a lot of money to build the brand and its a marathon not a sprint. These are the facts, but these guys are on to a huge category and brand. This is why I distribute the brand I get it I sell craft beer. I also am a total believer in the brand and category. It's going to be a big winner.
I don't think college kid are their target market. There aimed at professionals and working people who have to get up and go to work etc. There market is 25 to 55 basically. They have hooked up massive DSD and that taking them to thousands of cstores, grocery stores and pharmacy etc. This is a morning after product that is another key to their success. Most of there competitors have a before product. People don't plan for stupid or a hangover, its like a headache you get it then you take something to relieve it. The other brands fail in their function. Hangover joe's I also believe have tons of people now buying it for energy as well as hangover. I know we have stores that tell us that they have repeat users buying it daily because it taster better than 5hr and it gives them some energy but don't jack them all up like a 5hr does. The key is they made the bottle and box the same as 5hr and even though there are people using it for hangover , I think there a bit of a Trojan Horse who have got on the shelves as hangover and yet lots of people are using it for energy too. I have watched the longer we have it placed in stores the higher the turns get so I know there repeat buyers weekly. These guys are not dumb on the new boxes and bottles I see it says. Relieves, recovers & re-energizes. There sending the message with out saying it that you can use it for energy which is getting them more turns and placement. This is huge as there getting people using the product for both and I think this is why we now see the big DSD houses getting involved on a national level.
I have also used it a few times and it does work that a big key to the success as they grow distribution it taste great and works. They won best new energy product at NACS in Oct 2012 because the product is a functional beverage and does work.
No I think with the growth they have going and investment behind the brand it will trend up again. They key is its going to take millions to build it and as the brand gets more distribution and discovered it will continue to move. The key is strong investment partner to keep moving the brand.
I really don't I deal with a sales guy of theirs out of Colorado he came to them from Red Bull and is a sharp guy. I only see them once a year at the NACS show. I really have no interaction with any of the core members of the company.
Well I expect that kind of news I mention before. I really don't think many people know they are a public company as they don't seam to promote the stock side but there all over the distribution side. Just look there only thirty some members on this board so really most people don't know its a traded company. I assume they know that it's going to take awhile for that to come as there real job it to get the product out in distribution around the country and to have customers discover it and use the brand. That seams to be what I see them focused on. I spoke to them myself in October at the NACS show in Vegas and one of the top guys in the company said to me we hardly look at the stock. We don't trade or sell it and all our stock is restricted it's just paper to us. We are focused on promoting and building the brand, which at this stage I think is the most important thing. That why I say all the time this is a long term play and its not a sprint its a Marathon. We will see what happens soon. I assume will see stuff the week leading up to the movie release or before.
I expect them to do that as well but if they say huge I am think its got to be about all the new DSD stuff I seen over the last few months on there FB & Twitter and new retailer stuff. I guess will know soon. I assume in next few weeks. I got Google alerts set up so any press will hit my email and I will post soon as I see it.
I predict they release new DSD stuff or distribution but when it come to stock price and stuff I have no clue. I know there retail channels are growing just from the shows there doing around the country via there social media.
No holding this stock is the key, I will repeat it not a sprint it's a marathon with Hangover Joe's. I am holding stock at 23 and 17 cents. This company is building a real category and there going to have to spend millions more and there going to loose money over the next year or 2 doing it. This is just how it works building a national & international brand. There going to need to introduce line extension and become more than a one SKU brand also and I expect that to happen. This is all going to take lots of money and investment. I believe from what I have been told they have huge investment behind the company. I going the distance with this one because I believe in the category as much as I believe in Hangover Joe's!
As I will repeat a million times its a marathon and not a sprint. There will be losses for next few years. There going to spend more money than they make there building a brand and there doing it like every large beverage company does in the beginning. You don't get that. Do you think they should be showing a profit in year one or two! That not going to happened this is why they have strong investment partners pouring money into building the brand. It's Beverage 101! I expect them to spend more and it's going to cost more and take longer. This is a long term play to being and international brand plain and simple.
I follow their social media and my rep is a guy they hired away from red bull a few months ago. He told me on the phone the other day that the news will be massive. I tried to push him and he laughed and said you will see when everyone else does. So I know something is up big time and coming. He told me this that they have a massive investor into the brand who totally is behind it and gets it. He said they are committed and have very deep pockets. They have not even announced who this mystery investor is there very tight lipped. I suspect again for a reason.
I run a company with many sales guys and I am online all day in the office and today I am away in NYC working from my hotel. We are in 4 states and are in over 600 stores and also bars etc. Are you basically saying I not real. We do all are placements and inventory online I keep this window open everyday. My family stated the company in 1978, we are a family owned craft beer company. I guarantee you I am very much who I am.
I have always said its a long term investment its not a sprint its a marathon. I am not going to quit posting because I understand the brand. I sell tons of this stuff over 20,000 bottles a month to stores. I get it you don't and the movie will be a block buster, its already set records in youtube for movie trailer release in hits on youtube. Don't believe me view for yourself.
Again you don't get it go to there twitter and just put in the term hangover recovery shot. Look at the social movement around the country over the last months. Study the social media of the brand. These negative guys on here have never sold a bottle of this product or ran a distribution company. We will see what happens over the next few months. I explained how Core Mark & Mclane the biggest DSD companies in the country have brought the product in. You see no response all they talk about is the stock price. These guys are in for a quick hit or there competitors of the brand and hate there getting killed in the stores by HJOE. If you follow theit twitter you see people are buying it now in circle K in southern California you also see tons of people posting themselves with the brand, hence a viral social movement creating share of mind. This is the work of Core Mark & Mclane. This don't happen by stock price this is an organic event which in the beverage world is called share of mine. Hangover Joe's is creating share of mind. We know their are articles coming out in the next month in Beverage World and I suspect other magazine. Do you think maybe there something going on, the brand is hot and so it the category. The brand lends its self to being politically incorrect. You might not like it but the drinking/night life lifestyle is what the brand evolves around as a beverage. If you don't get that your totally lost when it comes to Hangover Joe's. People have been drinking since the beginning of time and hangovers have been occurring, the key now is you have a company going after that market and its huge. Its a massive market. Just go to Vegas or New Orleans and look in ever store and see what is on the counter. Those cities are all about the life style and Hangover Joe's owns those cities, so smart as they promote massive in both cities. Also millions go to each city ever year and so the brand keeps getting exposed to tons of people both domestically and international tourist business people etc. You just are not going to stop this brand the genie is out of the bottle and its called Hangover Recovery, its a real category and this is the company leading the way. The stock price will rise as the product gets more sales and distribution but there going to loose money for awhile and continue to grow the brand and overall that is a good thing in the long run.
As I have stated many times this is a long term play. It's not a sprint its a marathon and I think its going to take them 3 years to really get this brand established. In my opinion don't get into this stock if your not going to run the marathon with it. I think also will see a lot more happen on the international side as it lends itself to be an international brand. I hope to also see brand extensions in the next few years. These guys are great marketers and are doing a great job and have large social media started and are taking the brand to the street doing lots of events and sampling.
I am at New York Wine Expo 2013 it's a good show and has a lot of also craft beer etc. I seen Hangover Joe's now in quite a few places in NYC. I am glad to see there getting the product out in Manhattan.
No I am a beverage distributor that has one of the larger craft beers in the USA and I distribute other brands to over 600 stores in the mid south! I do distribute the brand but I am not a member of the company but I am a shareholder like many others on the board, I am also a big fan of the brand. I seen it grow in turns at the store level and know this is a winner. I am one of the only people on the board that is in the beverage business and actually sell this brand. The CEO of Hangover Joe's is Mike Jaynes he is also a lawyer.
Know one knows about the stock they don't promote it or have a IR firm even. There about selling and distribution not about promoting the stock. They know this will come in time with distribution and sales etc.
Its about sales and distribution. Most people seeing the brand in stores and learning about it don't know its a public company. The brand will grow and this is not a sprint its a marathon. Your lost if you think this will tank. The brand does not depend on the movie. The brand uses the movie only for placement. Hangover Recovery is the next big segment in beverages that why tons of companies are coming to the market with products. This is a 3 year plan or better. I predict millions know who Hangover Joe's are if you follow there social media there will a big press release soon. These guys never hype the brand so if there saying that there something huge cooking.
I am in NYC today for a beverage show and I just saw it here in about 3 place in Manhattan. First time I seen it in NYC I staying close to time square and its on the counter in a local cstore and I saw it in a corner shop and a drug store last night.
You guys don't get it take vitamin water year 3 sold 12 million lost 15.3 million. The company never was profitable till they did 36 million in sales. You got loose in the early years sampling and building the brand. Same with Red Bull and 5 hour and any other brand that ever got to a national level. This is only smart. I expect them to loose till year 3 or so. You got to spend fortune on promotion advertising more than you make that why it takes investment which it seams they have in place. If you don't get this don't buy the stock its a long term investment its not a sprint its a marathon and I do expect in the next year them to launch other branded line of other drinks I expect that will happen.
My point exactly! I learned just in last day there producing in the old 5hr plant in Michigan that can only mean one thing. More growth and with the new DSD that they have means there going to many more store around the country etc.
Give it 30 day my man give it 30 days! It will be up and staying that way as I predict huge things for the brand. I know the beverage business and I know how hard this company is working to move the brand. I read the beverage magazines and I am out at the beverage shows. I see the growth and the DSD coming on and I from that can figure what going on. Plus I heard at recent trade show they now have moved production to the old 5hr plant in Michigan. Why would that be. 5hr built there own plant and that old production in Michigan had millions of 5hr dollars put in building it. Hangover Joes is producing there now I have confirmed. There only one reason, because that plant can run millions of bottles. They had to go to that location to keep up with growing demand. The are now producing in the plant that 5hr invested in and grew before 5hr moved there operations to Indiana and built there own factory. This is actually huge news that I learned because of another distributor who has been getting shipment and there coming direct from that factory. That is my advantage of being in the industry and I have learned and confirmed that etc. You don't move to the old 5hr plant if you don't have more growth and need more production that is a fact. Let wait and see my man.
That what I predicted more distribution and more growth. Like I have said they have brought Core Mark & Mclane now on as DSD thes guys and do not start taking your product unless you have national authorizations or you have regional chains that request them to deliver etc. These are two of the largest DSD players in the convenience store delivery systems in the USA. There both massive national companies! There only involved because the brand is growing and regional and national buys are coming down the pipe line.
They are far from broke they just had investor put in another million and no dilution came from it. They have more distribution and I hear big news coming in May. They also hooked up Mclane & Core Mark the two largest DSD to C'stores they do not pick you up unless there is major national chain request.
Hangover Joe's is actually just starting to take off and the buzz is actually now just getting starting. The key is they now have Mclane & Core Mark these are the USA top two leading DSD houses. They deliver to hundreds of thousands of stores. This is on the companies social media and was just in one of the larger Beverage Magazines, this is massive it means huge distribution and this can only be happening because of big chains. They have a new mystery investor that has put in one million dollars in the last month. The company is the leader in the category of hangover recovery. The category is really heating up. Actually Hangover Joe's created the category. Just in the last month around 5 more companies have release hangover recovery products. Know one knows if the product is in the movie as its not played yet so who knows but they are marketing the brand huge. There all over the USA at events I suggest watching there social media. Hangover Joe's is very private and do not release there distribution or there marketing plans but i assume before the movie will see news of this from the company. Bevnet just stated hangover recovery is the fastest growing segment of the beverage business and a 200 million dollar category by 2016 and HJOE is the leaders so far. You know the category is picking up when Gwyneth Paltrow the actress just backed one of HJOE competitors mercy drink. This is a mixer and pre drink and its a cold can and yet has no real distribution. Also Hangover Joe's is a year old with the movie brand and did more in sales in there first year than 5hr did back in 2004 in there first year. So the brand is spending tons of money to promote itself. I think the key is them knocking down the huge DSD'S, these guys don't carry the product unless huge chains are requesting it and there is national authorizations. This is just how it works in the beverage world. Hangover Joe's i think with the new investor and the growth in the category and the movie release is on target to do some very big things. The company has big klout scores in social media just reported by beverage world and they have high range and influence this is how they are building share of mind in the category. There is no doubt good things are happening for the category and its leader HJOE. I think we will be seeing news from the brand before the release of the movie huge news coming from HJOE I predict!
I believe we will see big news from Hangover Joe's soon and remember they have deals now in place with Core Mark and Mclane for of you who do not know these are the biggest DSD guys to convenience stores in the USA! These two would not be coming on if there was not big things happening with the brand they do not distribute unless you have massive chain coming on and everyone in the business knows this. Remember Hangover Joe's is pioneering a new category, They are not even similar in use or function to 5hr. 5hr is 8 years down the road in sales and in if you compare 2004 with Hangover Joe's first year. HJOE did more in sales than 5hr did in there first year another fact. It also looks like HJOE has huge partners now online with investment. I will wait for the official press release but some of my buddies in the beverage world are telling me there a lot of massive good news coming. We have skeptics here on the board and its going to be fun to watch what develops. I believe this company is the next big thing in the beverage business and that this category of recovery drinks will continue to grow and I expect HJOE to develop other product as the company grows.
I will wait for the company official PR release and as for selling if you have been reading the beverage magazine then you know these guys are tearing it up starting in May with national placements and sales are not the problem its a massive growth category that is gaining more share of mind all the time. It must drive you dis likers of the brand crazy to see them raising money and growing the category, to you I say good luck he of little faith. I predict more investment more distribution and more growth. Oh by the way once again I was correct! A million is nothing they need many more and I have a feeling there going to achieve that and more growth both domestically and internationally.
Huge News! As I predicted more investment into this brand. From Hangover Joe's latest filling. I think Hangover Joe's is going to continue to grow.
Private Placement
On April 12, 2013, the Company executed a term sheet with an accredited investor (“Investor”) for a proposed investment of $1,000,000 in the Company in exchange for 15,000,000 shares of common stock, 5,000,000 shares of Series C Preferred Stock, and warrants to acquire 500,000 shares of common stock at $0.12 per share for a period of five years. The first tranche of $500,000 is to be deposited on or before April 17, 2012 in exchange for 15,000,000 shares of common stock and warrants to acquire 250,000 common shares described above. The second tranche of $500,000 is to be deposited on or before April 26, 2013 in exchange for 5,000,000 shares of Series C Preferred Stock and warrants to acquire 250,000 common shares described above. On April 12, 2013, the Company received $50,000 toward the first investment tranche.
The common shares and underlying common shares attributable to the Series C Preferred Stock and warrants will have piggyback registration rights that will be triggered if the Company files a registration statement with the Securities and Exchange Commission for the resale of other securities. The warrants may be redeemed by the Company if certain conditions are met, including that the shares underlying the warrants have been registered and the common stock trades at or above $.20 per share for 20 trading days. The Investor will be entitled to one seat on the Company's Board of Directors, and certain other development and distribution rights, as defined.
I think there is so much that will come out of what Hangover Joe's is doing behind the seen for the launch of Hangover 3. I believe Hangover Joe's will continue to grow and have distribution. If you look where they are now compared to 5hr in their first year there is no comparison to what has been achieved. Hangover Joe's is a company that has actually only been in the market place for a year with The Hangover brand. They are in there first year and have done more than 5hr did in their first year and that is a fact. You people don't see the vision, of this company nor do you maybe understand the beverage space. I don't think this needs to be in the hangover movie to reach share of mind. This needs to be in the stores, the movie is the branding. The product is the functional side AKA its a functional lifestyle brand. I think you will see as time goes by and as they own more market share both domestic and internationally they will focus more on Hangover Joe's as the brand. There is a thing in the beverage world called share of mind. This is huge to what Hangover Joe's is doing and its brilliant on there part. Share of mind marketing is aimed at establishing a brand firmly in place as the first brand people in a market think of when they need what the brand offers. This type of marketing requires connecting to your customers emotionally in order to compel them to champion the brand and be loyal buyers. Hangover Joe's is creating Share of Mind there is no doubt and if you read the beverage magazine you will see they have done this and are leading the way its so critical. The movie only works for placement the product itself as it is the functional side and the share of mind that continues to move the brand forward in the beverage space with the consumer. I will set back as I have watched brands over the years. I have been in the beverage business over 20 years and I can tell you this is a winner. It's in its infancy and your correct it is not 5hr or Red Bull or Vitamin Water but its being built in a very similar manner. This company is only really a year old. This is why you see the comparison here on this board and in the major trade magazine. They are creating Share of Mind as I explained above this is huge, these guys get it. The brand is less than a year old and its in 30,000 plus stores and in Canada, Australia & New Zealand. This is one hell of an accomplishment by any standard. I predict more investment in this brand and more growth, they have the beverage worlds attention that is no doubt. I will stand by and watch and will see who is correct on this brand. I look for big development and news before the release of Hangover 3 both on the distribution front and on the promotional side. This company is very tight lipped and they don't run around releasing information about what stores their in and distributors etc. I think that it is also smart as they are dominating a category and their building massive street promotion and they are also leading in social media. Something that shows this is Hangover Joe's has more followers on twitter than 5hr even though 5hr is a house hold name and spends millions on TV. They are also close to them on facebook in numbers like 10K apart last time I looked. They key is there nothing cool about 5hr and HJOE plays better in social media to the share of mind audience they are creating as explained above this is so key. 5hr spends millions on TV but that does not translate to social media. I mean what Hangover Joe's has done via social media is huge for a start up company. Imagine where this company will be 7-8 years down the road like 5hr etc. It's going to take millions of more dollars and its going to be maybe a few years till you even see it get close to turning a profit. This as I have said before is not a sprint its a marathon. They are building a real brand the Hangover Joe's brand and there building a real category based on a functional lifestyle product called recovery. These are the facts.
You get it for sure. These guys I don't think care about the stock world. They are building a brand. Your right they don't release tons of press releases or try to pump it up. Who really knows what is going on behind the seen. I watch their social media and I see all that they are doing in the beverage magazine and I am watching the beverage world respond to what their doing. I see they are non stop across the country sampling and promoting and working the brand. They are building a new category in the beverage business. They work very hard on the street side and event side of promotions. I agree they have not been trading a year nor do I think they even think about or pay attention to the stock market. There busy selling and promoting the brand and laying out distribution and doing events and trade shows. Like I said this is not a sprint this is going to be a marathon event. Very good point you make.
I think they know what is going on in the category and I think their going at it aggressive. I watch their social media. There all over the country promoting in parades etc. There at the NCCA games there spending a fortune to bring awareness to the brand. This is what it takes to build a beverage brand and company. I think just set back and watch they own the category and its a massive growing category and there taking the fight to the streets. We will see but I personally think they are om the right track, they wouldn't be doing this without backing and I assume we be seeing more about that soon. I know these guys are working hard to build this space and they are spending fortunes on marketing and advertising. There is not a major beverage magazine in the industry they don't have full page ads in and that in it's self cost a fortune. I have seen full page ads in CSN, Beverage World, CSP, Bevnet mag. This stuff is not cheap but it reaches lots of distributors and thousands of stores.
I see Chicken Little is back at it. I was in New Orleans last weekend for a family members wedding. The product is all over the French Quarter and I actually went in Walgreens and spoke to the manager he personally told me they cannot keep the product on the shelf and its the hottest selling shot in the whole store. We walked around Saturday and I saw it in so many stores right on the counter and ask the clerks how does this sell. They all told me the same story we cannot keep it in store, we run out sometimes and its 5 days till we have more in the store. I am glad to see the company is spending fortune on marketing and advertising. As I have always said this is a long haul its a marathon race in the beverage world. These guys like 5 hr. and other beverage brands are going to loose millions in the first few years building the brand. They have strong backing and the whole recovery concept it growing in the beverage world. Look at the front of www.beverageworld.com look at what is the hottest new category in beverages its anti hangover drinks. These guys are doing it right spending fortunes on sampling and brand building and they have the distribution in place and I predict huge more distribution coming I love the new label changes for Hangover 3 so smart. I will be buying while the chicken little's are selling. Good Luck!
Looks like Hangover Joe's is promoting big time for St. Patrick's Day. https://www.facebook.com/hangoverrecovery?ref=hl