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Good find Beachgirl! I love seeing all these irons in the fire with ICPA. We are going to be HUGE. I cant wait to see what else Steve has been up to. IC Places is going to be recognized WORLDWIDE and many of us are going to be RICH!!!!!!!!!!!!!!!!!!!
http://www.fastcompany.com/1837764/daymond-john-shark-tank-celebrity-endorsements
One of many irons in the fire!!!!
Could Ticketleap be an iron in the fire? Ill find out.
Awesome interview! A must see! Daymond Johns talks about marrying COOL with TECHNOLOGY. The EZVip partnership with Pitbull and IC Places is going to be huge!!! Worldwide!!!http://online.wsj.com/video/89AB87D3-D092-4455-A782-EB1DC15B31AC.html
Awesome interview! A must see! Daymond Johns talks about marrying COOL with TECHNOLOGY. The EZVip partnership with Pitbull and IC Places is going to be huge!!! Worldwide!!!http://online.wsj.com/video/89AB87D3-D092-4455-A782-EB1DC15B31AC.html
Hey Beachgirl. Are you still holding your 4.3 million shares of ICPA? Haven't seen you post in a while. I knew you were a big ICPA supporter and was just curious if you were still planning on buying more shares. I know I am still Long and strong!!! Bluz
I like the way you think Bman1! Its great to have trading strategy. That's how we make money. Something tells me you might have been the guy pissing me off when we were back in the .0028 area while I was accumulating my shares. I still got them where I wanted them but I was challenged. Again, excellent post. Long and strong. I have not sold any shares and I don't plan on it until $1.00 Bluz
Come on Perchy don't be coy. Don't keep them all guessing. Let them in on what we know. ICPA is going to be HUGE!!!!! Bluz
CNBC 9 EST Tonight, The Future of TV
Premieres Monday May 7th at 9p | 12a ET
The 80-year-old TV industry at the precipice of a distribution and content revolution. The widely-anticipated convergence of personal computers, the internet and television is finally happening. In the next two years, viewers in more than 140 million American homes will watch their favorite shows, video clips and movies on "Smart TVs," not to mention other gadgets connected to the Internet. Every aspect of TV creation and distribution is impacted, and for companies new and old, billions of dollars are on the line. CNBC’s “Future of TV,” reported by Julia Boorstin takes viewers inside the companies competing to shape the new connected-TV reality.
Current DateTime: 05:02:58 07 May 2012
LinksList Documentid: 47102625
CNBC, "The Future of Tv "http://www.cnbc.com/id/47102632/ 9:00 EST
Please Tune IN 9:00 EST on CNBC Tonight, "The Future of TV"
www.cnbc.com/id/47102632/
See where Steve Samblis is taking us. The future of ICPA is so BRIGHT. This show will open your eyes to our future and the endless possibilities! Bluz
DNAD, @.0024x.0025 She is Ready to Go!!!!!!
Just picked up another 100K to add to the stack. No fear! ICPA is about to blast off!!! Bluz
Tune into CNBC tonight. They have a show being featured called "The Future of T.V." It will have interviews with some of the largest media giants in the industry. This show will give you an idea of where ICPA is heading. This is HUGE!!!!!
TUNE INTO CNBC TONIGHT! DON"'T MISS IT!!!!!!!
DNNC, Lets get this party started!!!! Im in this baby! Lets Roll! Bluz
A post from Sharklove that I think is important to be repeated.
of 37724
Something very important that Steve mentioned in the message Perchy posted earlier from Steve (post 37182) :
Companies like IC Places needs to be looked at with the same eyes as an IPO.
Think about that statement. Steve is telling you that this is an opportunity to get in on the ground floor. This is a guy who was an IPO analyst and taught others to see the value in IPOs. Now, he has started his own company and , with this statement, is telling us - GET ON THE TRAIN.
Also, I will mention something I've mentioned before but I don't think enough people know. The two people below are on the ICPA advisory board:
David Kaye – Former #1 affiliated marketer in world for Ebay
Ron Bloom - Founder of Mevio. Sold first public company for $250 million and second public company for $500 million.
These are just two of the guys - and not to mention Ryan Totka, founder of athletepromotions.com (if you haven't been to the website,it is excellent). Of course, he is gonna want to make the most of this partnership. Just another huge addition for us.
So, we have ridiculous people working on ICPA behind closed doors and silly ridiculous things fast approaching. I know the phrase "know what you own" is overplayed in Pennyville. But, has it ever been more applicable than here?
Stay patient, know that you have excellent DD here, and enjoy the ride. Because if you stay for this ride - man, it may be the craziest ride EVER.
SL
ICPA is starting out as a GRASSROOT MOVEMENT but will grow to something much larger and Greater!
A grassroots movement (often referenced in the context of a political movement) is one driven by the politics of a community. The term implies that the creation of the movement and the group supporting it are natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Grassroots movements are often at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party. For instance, a grassroots movement can lead to significant voter registration for a political party, which in turn helps the state and national parties.
Bingo!
OK, if Steve Nash is no longer with the Dallas Mavericks then that does not change the fact that he was a Dallas Maverick. I am just showing some connected dots between Steve Nash, Mark Cuban, Ortsbo, Gene Simmons and then ICPA. Bluz
check the ic places facebook page and see the clues!
USE THIS LINK FOR SAMBLIS AND CLICK IC PLACES AND LOOK AT THE PHOTOS Can you picture it?
www.facebook.com/samblis
Take a look at this picture of Gene Simmons and read the banner behind him.
http://www.facebook.com/Ortsbo?filter=1#!/photo.php?fbid=222321631157093&set=a.118715818184342.28022.104274889628435&type=3&theater
Ortsbo will translate all IC Places shows to any language around the world. Why do you think Clearvision loves ICPA? We are WORLDWIDE!!!!!
PERCHY, PERCHY. P.M. me more. I have found so much more and will put it out as I can. Ortsbo is soooo important to ICPA and everybody is missing it. ICPA is WORLDWIDE!!!!!!Bluz
Did I mention that Steve Nash of the Dallas Mavericks who is owned by Mark Cuban is also a spokesman for ORTSBO. Is anybody seeing the connection to ICPA
Ortsbo
May 18, 2011 11:06 ET
Steve Nash Joins Ortsbo Team as Official Athlete Ambassador
2-Time NBA MVP Assists in Connecting the Global Community
NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - May 18, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, language translation platform, Ortsbo.com (www.ortsbo.com) has entered into an agreement with two-time NBA MVP Steve Nash to become an official spokesperson for Ortsbo. Leading Ortsbo's global sports fan program, Nash will present and participate in a number of online fan chats with international athletes from a number of sports disciplines. Business partners Gene Simmons and Richard Abramson were instrumental in the introduction and facilitation of the business agreement with Nash's representatives, BDA Sports Management.
Ortsbo will seek to engage Nash's considerable influence and social media presence to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.
"With the growth of social media and the increased access to technology, the world has become more inclusive. Language is one of the last remaining obstacles to uniting our different cultures and perspectives and Ortsbo bridges that divide, bringing us all closer together," said Nash. "I am excited to be associated with Intertainment and with Ortsbo."
In addition to Steve Nash, Ortsbo has announced a business partnership and spokesperson agreement with rock legend and global entrepreneur, Gene Simmons. Ortsbo together with KISS co-founders Gene Simmons and Paul Stanley will be hosting the world's first interactive global fan chat in 53 languages – KISS Live & Global on May 20, 2011 at 7:30 am Pacific at www.kissliveandglobal.com.
The Ortsbo.com platform eliminates the need to cut/copy and paste text into a translator by automatically translating typed text into the specified language instantly, unlike typical translation software. Users simply indicate the desired language for their intended recipient and Ortsbo does the rest. Ortsbo even lets users conduct multiple chat sessions simultaneously across multiple social networks in multiple languages in real time.
Free for consumers to use, Ortsbo.com is ideal for both personal/social communications, allowing users to chat with friends and family around the world or around the neighborhood, and for business communications. Global colleagues can use Ortsbo to collaborate and chat about projects in their native language for faster and more efficient communication that reduces the risk of misunderstanding due to translation errors.
"We are very excited to have the opportunity to work with Steve Nash. Steve opens Ortsbo to the global sports arena where the challenge of fans and athletes speaking different languages can pose a significant obstacle in achieving global connectivity and consciousness," said David Lucatch, President of Ortsbo Inc. and Intertainment CEO. "Ortsbo's quick and easy automatic translation helps both consumers and businesses eliminate these barriers allowing people to interact and communicate freely regardless of the language they speak."
Ortsbo is in the process of releasing its first beta application for mobile phones – Ortsbo for iPhone. Other Ortsbo mobile phones and portable computing apps, including apps for Android, Apple, Windows Phone, BlackBerry and tablet computers are scheduled to begin launching Summer 2011.
For businesses, Ortsbo provides multi-lingual global communications solutions via RSS, API solutions, private chat networks and custom services allowing organizations to provide seamless communications with their constituents.
Ortsbo will be launching its instant email translation plug-in Ortsbo for Outlook or "O4O" for the world's largest email platform, Microsoft Outlook. Ortsbo will initially make up to 10 Million copies of O4O available on a global basis to consumers and businesses on an introductory basis from mid June through mid September 2011. Participants and viewers of KISS Live & Global on May 20th will get a sneak peek at the O4O software and user bonus program, ORTSBO CRUISE INTO TRANSLATION that will feature a host of exclusive prizes including major VIP packages. Pricing packages for Ortsbo for Outlook (O4O) will be announced at the event.
To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo.
Follow Ortsbo on Twitter.
To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog.
About Steve Nash
Born Johannesburg, South Africa, February 7, 1974 (returned as a CBS correspondent to the 2010 World Cup), Nash immigrated to Canada, where he was raised in Victoria, BC. In 1992, Steve moved to Santa Clara University on the only basketball scholarship offered him. After leading the Broncos to three NCAA Tourney berths (and one of the NCAA's all-time upsets, over the Arizona Wildcats), he graduated with a BA in Sociology. Drafted 15th overall to the Phoenix Suns in 1996 NBA Draft; traded to the Dallas Mavericks in 1998. Played internationally for Team Canada, including a 7th place finish at the 2000 Olympic Games in Sydney. In 2004, Steve moved back to the Suns, and currently resides in Phoenix.
Basketball
•2-time NBA MVP (2004/2005, 2005/2006)
•7-time NBA All-Star
•in 2011, completed his 15th NBA season, and his 5th as assist leader, one of only three players to do so
•at close of 2010/2011 season, all-time free throw percentage leader
•4-time 50/40/90 Club member - shot at least 50% from field, 40% from 3-stripe, and 90% from line for more seasons than any other NBA player
•recipient of the J. Walter Kennedy Citizenship Award, and numerous honors (including 2011's "Tweeter of the Year")
•honored by lighting the Olympic Flame in Vancouver at the 2010 games.
Off the court
Meathawk, a film company run with cousin Ezra Holland, has completed projects for corporate clients, had an internet sensation with "The Player" (a look at Steve's dream to play professional soccer), and premiered their first feature film, "Into the Wind," about the life and journey of Terry Fox, to critical acclaim at the 2010 Toronto International Film Festival (the feature ran as a part of ESPN's 30 for 30 series). Outside of Meathawk, Steve has been a special correspondent to CBS, both as David Letterman's man at the NBA Finals, and as CBS' World Cup correspondent, and featured with Ron Howard on the Sundance Channel's "Iconoclasts," as well as in cameo roles on HBO's "Entourage," and feature films. Steve has integrated his film work into his endorsement portfolio, creating and starring in a series of ads for vitaminwater, EA Sports (featuring Landon Donovan), APS, Toyota, and Nike. Steve also serves as President and Founder of the Steve Nash Foundation (stevenash.org), dedicated to assisting underserved children in their health, personal development, education and enjoyment of life. Through SNF, Steve works to change the trajectory for children in poverty, or those struggling with illness, abuse or neglect. Focuses on communities in Arizona, British Columbia and Paraguay, and national strategic initiatives in Canada and the US.
About Ortsbo Inc. www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.
Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter.
Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.
International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo's official spokesperson.
The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.
Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.
CPA yet?
Steve Samblis and Gene Simmons have been talking before KISS went on a world wide tour. Gene Simmons is using ORTSBO all around the world right now. IC places wiNR - Ortsbo Presents a Highly Anticipated “Live & Global†Chat ... 16-Apr-12 10:23 am
Ortsbo Presents a Highly Anticipated “Live & Global” Chat During Rock ‘N’ Roll Allstars Tour, Live from Buenos Aires
On Monday, April 23, from backstage at Club Geba in Buenos Aires, Argentina, Ortsbo, the world’s leading real-time experiential communications platform, will present a “Live & Global” Q&A hosted by rock icon, Gene Simmons. The Q&A will serve as an exclusive, all-access event for fans around the world to chat live with their favorite rock stars including: Joe Elliott of Def Leppard, Matt Sorum of Guns ‘n’ Roses, and more!
Using Ortsbo's proprietary, live subtitling technology on the Live & Global platform, viewers around the world can watch the webcast Q&A in real-time with closed captioning in any of Ortsbo's 53 supported languages. Additionally, fans and media alike will be able to text questions directly to the rock legends and follow along with the answers, all in their native language. The program will last approximately one hour and will also feature Allstars: Duff McKagan (Guns ‘n’ Roses), Sebastian Bach (Skid Row), Mike Inez (Alice in Chains), and Glenn Hughes (Deep Purple).
...
ll be following soon.
Lets ignore these posters with nothing nice to say and start looking at all the promising and positive elements to the ICPA equation. I am really interested in Ortsbo and all the GREAT things it is going to do for ICPA. How about this.....
NR - Ortsbo Eclipses 107 Million Unique Users 167% Increase Since November 2011 28-Feb-12 12:58 pm
Ortsbo Eclipses 107 Million Unique Users 167% Increase Since November 2011
Former eBay Director of Global Product & Communications Joins Ortsbo
NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Feb. 28, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its subsidiary, Ortsbo (www.ortsbo.com), the world's leading real time, experiential social communications platform, accelerated to more than 107 Million Unique users for the 30 day period of January 25, 2012 to February 23, 2012. The actual results of 107,771,092 Unique Users for the period represents an increase of 167% since Ortsbo's last reported results on November 10, 2011.
Fuelled by dramatic increases of Ortsbo usage in China, South Korea, Hong Kong and Japan together with recent Live & Global events with Disney and the Avengers Assemble Movie, Dreamworks Warhorse and Steven Spielberg, the Variety CES Summit, Variety and The Sundance Film Festival featuring Stan Lee and Gene Simmons and live coverage of the red carpet at the 2012 BAFTA Awards in London, Ortsbo continues to outpace the first few years unique user growth of other major social media sites like Facebook, as presented below:
.....
Please visit www.intertainmentmedia.com to read the rest of this release
Steve Samblis just tweeted. Meeting with Warner Brothers in a half hour and Red carpet events later tonight. Rocking and Rolling with ICPA $$$$$$$$$$$$$$$$$$ Bluz
ECDC, the chart looks terrible! Are we tanking? Profit takers are here!!!!
ECDC Its not looking good. Friday afternoon sell-off. A lot off sell orders comining in. Bluz
EVDR @.0014 Ready for the Bounce Party!!! Load up Runners!!!
EVDR Ready to BOUNCE!!!! Load up!!!!@.0014
DynomiteJT, great to see you posting again. You help make this stock a Rockstar! I am going to be here a long time and my millions of shares are locked away in my vault. I am not going anywhere because I know where we are going and that is up! Lets Rock!!! Bluz
Tom Cruise, "Show Me The Money" ICPA
Cashmoney, I have membermarked you and I agree with you. There is no comparison with ICPA and the A-train. I was in it and I have seen these new wise members before. I am not impressed. I brought up the A-train chart tonight just to compare the two. As soon as A-train hit the overbought in RSI it tanked and I got out that day. ICPA does not care about the RSI because it is for real and making its way for the big boards. The A-train was a joke and just a mono play. All long ICPA players take what these new wise men with a grain of salt. BLUZ
ORTSBO....."Game Changer"
Variety Launches Strategic Relationship With Global Experiential Language Leader -- Ortsbo.com
Variety Entertainment Summit at The 2012 International CES® Provides Exclusive Launch of Ortsbo Multi-Lingual Closed Captioning System
LOS ANGELES, LAS VEGAS and TORONTO, Jan. 5, 2012 /PRNewswire/ -- Variety, the world's leading publication for business entertainment news, is pleased to announce that it has formed a strategic relationship with Los Angeles and Toronto based Ortsbo Inc. ("Ortsbo"), the leader in real time experiential language services, to power Variety conferences, summits and events, allowing entertainment, business and sports professionals global remote access to conference content via Ortsbo's Live & Global platform beginning with The Variety Entertainment Summit at The 2012 International CES® taking place in Las Vegas.
Variety and Ortsbo are offering an exclusive view of this new technology, on an introductory no charge basis at www.variety.com/CES.
Together, Variety and Ortsbo's Live & Global platform will provide users with the ability to watch the Summit sessions via an online broadcast video stream with multi-lingual closed captioning, allowing viewers around the world to select their broadcast language of choice. The event at CES® will be available online at www.variety.com/CES beginning at 10 am Pacific (GMT -8) on January 11, 2012.
The Variety Entertainment Summit will be the exclusive launch of Ortsbo's new proprietary service; multi-lingual closed captioning, or Ortsbo's Language Captioning System, which allows viewers to watch video broadcasts, and also view an accompanying language real time text stream, like closed captioning found on television broadcasts, but in their personally selected choice of over 50 languages. This game-changing proprietary system, which is part of Ortsbo's Live & Global platform, provides the ability for universal language broadcasting on a global basis, regardless of the native language of the broadcaster, potentially changing the face of ethnic, cultural, sports, entertainment, business and other forms of online, video and television live and pre-recorded broadcast programming.
Once a user reaches the Variety event web broadcast page, the Language Captioning System will default to the user's pre-set system language. The users can also select the language of their choice from an on-page drop down menu, with continuous live streaming updates. The system will automatically deliver a "real time" effective stream of "closed captioning" in the user's chosen language.
"We are very excited to be working together with Variety to create new ways for users around the world to attend Variety events regardless of their location or language," said David Lucatch, CEO of Ortsbo Inc. "The Ortsbo Language Captioning system expands the Ortsbo suite of services and allows broadcasters around the world to engage their audiences regardless of the language that they broadcast in, or the language that the audience speaks, providing significant commercial value."
"It's critical that Variety constantly evolves how we deliver our content to audiences, who are quickly embracing new platforms and digital experiences," said Neil Stiles, CEO and President of Variety. "Our partnership with Ortsbo definitely accomplishes this, as we are strengthening the ability for our global audience to benefit from our premier entertainment business coverage."
Featured speakers at Variety's Entertainment Summit at CES® include keynoter Jonathan Miller, Chairman and CEO of News Digital Media and Chief Digital Officer at News Corp; Thomas Gewecke, President of Warner Bros. Digital Distribution; Ross Levinsohn, EVP of the Americas at Yahoo; Matt Jacobson, Head of Market Development at Facebook; and Lori MacPherson, Head of Global Product Management at Walt Disney Studios.
About Variety www.variety.com
Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK) (NYSE: ENL).
About Ortsbo Inc. www.ortsbo.com
With over 40 million monthly users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.
Ortsbo's flagship product for social media (www.ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major chat platforms including MSN, Google, Facebook, Twitter and Yahoo! and others.
Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface.
Ortsbo also provides plug-in email translation capabilities for Microsoft Outlook.
Ortsbo's Live & Global platform offers a unique solution for broadcasting events to a global audience, with video and real time, multi-lingual chat. Ortsbo currently hold the Guinness World Record for the most nationalities in an online chat.
International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo's official spokesperson.
Two-time NBA MVP Steve Nash to become an official spokesperson for Ortsbo. Leading Ortsbo's global sports fan program, Nash will present and participate in a number of online fan chats with international athletes from a number of sports disciplines.
With headquarters in Los Angeles, CA and Toronto, Canada region, with offices in New York and San Mateo, CA, Ortsbo Inc. is a subsidiary of Intertainment Media Inc. a publicly listed company on the Toronto Venture Exchange under the symbol "INT" (TSXV:INT) and traded in the US on the OTCQX under the symbol "ITMTF." Intertainment is also traded in Europe, on the Frankfurt Exchange on the XETRA trading platform under the symbol "I4T."
SOURCE Ortsbo Inc.
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ORTSBO. I cant help but think that Steves connection with Ortsbo is a much bigger part of the ICPA equation. Something tells me that Ortsbo is what helps seal the deal on all or a lot of ICPAs deals. If Steve can interview stars on the red carpet and he can be translated into 53 different languages, why couldnt all of ICPAs T.V. shows be translated in real time too. This would allow us access to the entire world. What an incredible marketing tool. The possibilities are endless. I cant wait for Steve to tell us more about Ortsbo!
New Survey Reveals that Airports Deliver the Most Attractive Audience to Advertisers
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Alert
Clear Channl Outdoor (NYSE:CCO)
Historical Stock Chart
1 Month : From Mar 2012 to Apr 2012
A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services. This custom study was commissioned by Clear Channel Airports (CCA) and conducted by consumer market research firm Scarborough. The survey results highlight the value to advertisers of targeting frequent travellers while they are in transit in airports.
The study included nearly 2,000 adult participants age 18 or older, and highlights the importance of airports in today’s busy multimedia world. Airports, a “high dwell time environment,” deliver a captive audience and provide advertisers with a potential for strong returns on investment. In addition, according to the survey, approximately three in four Frequent Flyers and Business Frequent Flyers both notice airport advertising and take the time to actually read the message.
The national survey found that airports provide advertisers with a saturated audience of affluent, educated, tech-savvy travellers. The two key audience groups identified by the survey are Frequent Flyers (adults who have taken 3 or more round trip flights in the past year) and Business Frequent Flyers (adults who have taken three or more round trip business flights in the past year). Frequent Flyers account for over 38 million adults, and Business Frequent Flyers account for over 11 million adults, with an average household income of $125,000*. While Frequent Flyers and Business Frequent Flyers represent 36% of total flyers, they account for 70% of all airport impressions due to their more frequent travel.
The survey also showed that airports have a number of unique, high-visibility touchpoints—from security lines and concourses to connection hub, baggage claim and ground transportation areas—that allow advertisers to reach captive audiences in impactful ways. Clear Channel Airports is able to capitalize on these touchpoints through innovative programs that complement the unique airport space, such as compelling digital networks in gate hold areas, baggage carousel wraps, and interactive experiential brand exhibits in the heavily trafficked concourses.
“This is an important study that highlights for companies of all sizes the significant buying power of frequent travellers,” says Toby Sturek, President, Clear Channel Airports. “This study identifies a consumer demographic that spends time and money engaging with airport advertising and is very receptive to new products and services. The study is clear: airports deliver high returns for advertisers.”
“The survey revealed that frequent business travellers are key market influencers. It is noteworthy that even with smartphones, iPads and many other mobile devices, frequent travellers are influenced by airport advertising,” said Scott Willoth, Senior Vice President of Analytics & Insights for Scarborough. “This research is consistent with the unique value that Scarborough provides by focusing on customized studies that offer deep and actionable insights.”
Affluent Consumers, Captive Audiences: Welcome to the Airport!
From user demographics to the impact geographic signposts have on advertising impressions, the survey demonstrated airports to be an ideal environment in which to engage an audience of affluent consumers. Among the key survey findings:
• Frequent Flyers are 56 percent more likely than the average adult to be the first to try or buy new products and services.
• Business Frequent Flyers are particularly hard to reach with advertising in more traditional media due to their busy lifestyles. For example, Business Frequent Flyers are 48 percent less likely to be heavily exposed to television compared to the average adult.
• Business Frequent Flyers are over twice as likely to download a paid app in the past year, and are 128 percent more likely to scan a QR code with a smart phone, compared to the average adult. High dwell time and compelling, large format inventory provide the perfect venue to reach tech savvy travellers with modern, interactive media campaigns.
The survey also focused on the amount of time air travellers spend in different areas of the airport, examining how that “captive audience time” helps drive advertising impressions and purchasing decisions. Notably:
• 89 percent of Frequent Flyers spend up to 30 minutes in airport security, meaning that fixed points of interest, such as security lines, are ripe for advertising.
• Half of Frequent Flyers spend 45 minutes or more in airport concourses after clearing security.
• Three out of every four travellers have purchased food and beverages from airport concessions.
• 73 percent of Business Frequent Flyers spend up to two hours in connecting airports during layovers, underscoring the importance of hub airports as advertisement investments.
• 89 percent of Business Frequent Flyers spend up to 30 minutes in baggage claim and 80 percent of Frequent Flyers have checked their luggage at least once during their last three personal trips.
Survey Methodology
The data in this press release is from a custom study conducted by Scarborough in fall 2011. Scarborough measured 1,983 adults nationwide in the areas of Frequent Flyers and Business Frequent Flyers.
*This data is from Scarborough USA+ release 2, 2011.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
cjstocksup, I like your attitude and I also feel the same way about ICPA. We are in a stock unlike any other in the penny stock world. What we have here with ICPA is unreal. You can throw the charts out the window because we are going to climb out of this price range quickly and wont be looking back. Bluz66
MWWC is Ready to BUST OUT!!!!! This is a coiled spring!!
ECDC should have no problem jumping over that .01 wall today. Afternoon delight! Too many good things going on with ECDC for it not to reach .02 by EOW. Bluz
ICPA. We are separating the men from the boys! Nice shake and nice bounce. Bring it on Steve! I Love ICPA!!!! Bluz