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Alaska Air to add more players!!
As per Aeoromedias website;
''Reservation for a digEplayerTM is made while you book your ticket on-line for
only $8 per flight or $10 once on board. The digEplayerTM is offered FREE to
First Class passengers on all of Alaska’s transcontinental flights.
There will be approximately 16-20 complimentary units in first class and
another 32-40 units available for rental in coach class. As of November 2003,
approximately 20 flights a day will carry the digEplayerTM. The number will
double in the next six months to a year.
The potential audience for Alaska’s IFE/VOD System will increase daily as the
airline adds new routes, purchases more units for its passengers, making more
units available for rental.''
Aeromedia, Digeplayer advertising Agency
I sent an email off to Aeromedia inquiring about the player and additional airlines. Their response is as follows;
''Currently Only Alaska Airlines has this on board. Contracts with other major airlines are in the works and will be announced soon. Aeromedia LLC is selling the advertising on these units on Alaska now.
Bank of America and Alaska Airlines are the first advertisers. The first month that new advertisers will come on board will be March.
Here is more information about distribution and rates.
Diana''
Additionally she sent me a PDF file discussing Ad rates and misc. info. Unfortunately I don't know how to paste the link. Notice that alaska airlines is doubling the players available for use in 6 months to a year. Check out confirmation of Disney and others as content providers. IFE will be very big for our edig, IMO. Joe aka Acrazjo, Crazyman!
I'm including the nuts and bolts of the Distribution info and rates for advertising on the Digeplayer. This is from Aeromedia.
''ALASKA AIRLINES A Technology Leader. The first airline to offer digEplayerTM,
a Portable In-Flight Entertainment (IFE)/Video-On-Demand (VOD) System on
its transcontinental flights. The first airline to offer passengers reservations,
boarding passes and check-ins online. Alaska Airlines was named
Technology Leader of the Year by Air Transport World Magazine in 2003.
The ALASKA AIRLINES AUDIENCE. Reach highly qualified frequent travelers on
our longer flights with an average flight time of 5 hours per segment. An affluent
audience of mobile professionals, decision makers and leisure travelers is ready
to see and hear your message. With few distractions on board, they have the
time to receive your message in flight. They are Internet savvy and more inclined
to accept and purchase hi-tech products than the average consumer. 95% of
Alaska’s travelers use the Internet, 52% travel for business.
DISTRIBUTION. Currently digEplayersTM are offered to passengers on long-haul
transcontinental flights from Seattle to Boston, Washington D.C., New
York/Newark, Miami, and Orlando. Anchorage and Chicago flights will be
added by first quarter 2004.
Reservation for a digEplayerTM is made while you book your ticket on-line for
only $8 per flight or $10 once on board. The digEplayerTM is offered FREE to
First Class passengers on all of Alaska’s transcontinental flights.
There will be approximately 16-20 complimentary units in first class and
another 32-40 units available for rental in coach class. As of November 2003,
approximately 20 flights a day will carry the digEplayerTM. The number will
double in the next six months to a year.
The potential audience for Alaska’s IFE/VOD System will increase daily as the
airline adds new routes, purchases more units for its passengers, making more
units available for rental.
Portable In-Flight Entertainment (IFE) / Video-On-Demand (VOD)
Quick Fact Sheet
DEMOGRAPHICS MALE FEMALE AVERAGE AGE MARRIED MEAN INCOME
General Passenger 49% 51% 47 68% $98,100
Business Traveler 67% 33% 47 72% $112,800
Total First Class Audience Rental Units in Coach Class Estimated
Starting November 3, 2003 Starting November 3, 2003 Audience
2001 2002 2003
Alaska Airlines
Passenger Traffic has increased
by 19% over past 3 years.
2
1
1,000,000,000
950,000,000
900,000,000
850,000,000
800,000,000
750,000,000
700,000,000
1Alaska Airlines Passenger Survey 2003. 2 Passenger counts and number of flights are supplied by Alaska Airlines. Numbers shown represent an average, and vary month by month. All advertising is subject
to Alaska Airlines’ approval. Alaska Airlines reserves the right to refuse any advertisement based on content it deems as inappropriate for its passengers and/or cabin environment. 3 In Revenue Passenger
Miles (RPM’s). An RPM is one paying passenger flown one mile. RPM’s take into account the number of passengers boarded and their length of flight, and are a standard industry measurement used to
calculate the increase or the (decrease) in passengers traffic.
STATE OF THE ART
Portable Digital Technology.
• The 3 pound hand-held unit sits
on the tray table, is easy to
manage and fun to use.
• The only personal, self-contained
IFE system approved by the FAA
and FCC for in-flight distribution.
• Long lasting (up to)10-hour battery.
• Large 7 inch screen.
• No rewinding or fast forwarding
through commercials.
• Portable In-Flight entertainment
system with excellent picture
and sound quality.
• Able to deliver a spectrum of
In-flight Entertainment choices,
including first-run movies!
• Each unit is programmed bi-monthly
with up to twelve movies, three TV
shows, Travel Planners and ten
music channels.
• Content will be provided by Disney,
Twentieth Century Fox, DMX & others.
8,795,000,000
9,029,000,000
9,861,000,000
(425) 990-6462 • Fax (425) 401-9495 • Sales@AeromediaLLC.com • www.AeromediaLLC.com
240 Daily
Guaranteed
7,200 Monthly
Guaranteed
880
Daily
26,400
Monthly
640
Daily
19,200
Monthly
3
Pricing on material longer than :30 seconds is available upon request. All rates are commissionable and good for the length
of your contracted term. Rates are gross and commissionable (15%) to recognized agencies. Special positioning charge 10%.
(two spots available adjacent
to each movie/sitcom)
(one spot available adjacent
to each movie/sitcom)
3 x
$4,600
$3,250
$3,250
$1,100
6 x
$4,400
$2,900
$2,900
$900
9 x
$4,100
$2,600
$2,600
$750
12 x
$3,500
$2,000
$2,000
$600
COMMERCIALS
:30
:15
TRAVEL PLANNERS & MUSIC CHANNELS ADVERTISING
:30
BILLBOARD ADS IN TRAVEL PLANNERS & MUSIC CHANNELS or LISTINGS IN TRAVEL PLANNER
:20
TARGET: Alaska Airlines Passengers who enjoy digEplayerTM, the latest personal
and portable In-Flight Entertainment (IFE)/Video-On-Demand (VOD) Experience.
FREQUENCY: Advertising changes monthly, entertainment content changes bi-monthly.
RATES: Available for :15/:30 second commercials prior to movies, sitcoms and
music and billboard advertising and listing available as well. Travel Planners to
Alaska Airlines’ most popular destinations coming soon.
The audience will grow monthly, but your rates are guaranteed through your
contracted term up to twelve months.
P R O O F Portable In-Flight Entertainment (IFE) / Video-On-Demand (VOD)
2004 Advertising Rates
& Mechanical Specifications
COPY & CONTRACT PROVISIONS:
MATERIALS: 1) Ads are positioned at Aeromedia’s
discretion with requests honored where possible. 2) Proofs
will be provided as pdf electronically, unless otherwise
requested. 3) Additional charges will apply for changes after
deadline. 4) If advertiser cannot supply proper materials by
the materials deadline, advertiser allows Aeromedia to
repeat previously run ads, or, where no such material is
available, publish a public service ad of choice, and
advertiser agrees to pay the space cost. 6) Aeromedia is
not liable for errors in ads if Advertiser approved the ad.
For technical errors, Aeromedia maximum liability is limited
to the space cost and agrees to run a make-good. A
make-good does not count toward frequency discount.
1) Advertiser and agent assume responsibility and liability
for contents of advertising, and agree to indemnify and hold
Aeromedia LLC harmless from loss or expense from any
claims arising from ad content. 2) Aeromedia is not liable
for failure for any reason to publish an advertisement.
Aeromedia is not liable for failure to publish or distribute all
or part of a schedule because of circumstances not within
Aeromedia’s control (e.g. strikes, fires, accidents.)
TERMS: Net 30 days from date of invoice. For delinquent
accounts, full payment is due immediately, future orders will
be canceled, and delinquent orders will be short-rate billed.
For accounts placed in collection, advertiser and agent
agree to pay all litigation costs, service charges and
reasonable attorney fees.
CANCELLATION: Cancellations are not accepted after
published closing dates. Cancellations must be in writing,
received by registered mail no later than the closing date.
Advertiser agrees to repay Aeromedia the frequency
discount allowed, less frequency discount earned for
orders cancelled before the expiration of sales agreement
(“short-rate”).
CREDIT: First insertions for new advertisers must be
accompanied by payment in full with a completed credit
application. Advertiser agrees to pay all invoices within 30
days of date of invoice; failure will result in service charge
of 18% per year on the outstanding balance. Recognized
agencies receive a 15% commission. Advertiser and agent
assume liability for payment.
MECHANICAL SPECIFICATIONS:
TV COMMERCIAL FORMAT REQUIREMENTS: 1) One Beta SP, Digibeta or DVD for broadcast: wide
screen format: 16:9 ratio; preferable, bars and tone at the beginning of the reel; :05 slate (spot title,
length; ISCI code, date produced, client, and agency name); :05 of black after slate, than spot starts;
include fade-up & fade-out; spot length must match contracted spot length 2) Two VHS or DVD viewing
copies for approvals.
BILLBOARD ADS FILE SUBMISSION REQUIREMENTS: 1) Billboard ad with voice over: follow requirements
for commercials listed above. Hard copy of verbage timed to length of the billboard. 2) Static Billboard
Ad: supply artwork in Photoshop PICT; Total image size of 675 x 480; copy should take no more than
80% of space and in its desired frame position; artwork should be RGB & 72 dpi; supply a backup
version of ad in Photoshop file on separate disk; supply files on CD.
SEND YOUR AD MATERIALS TO:
Mail: Aeromedia LLC, 12819 SE 38th St. #389, Bellevue, WA 98006
DEADLINE INFORMATION:
The deadline for materials is
5 weeks from the first day
of the month in which the
advertising is exhibited.
2004
SPACE MATERIALS
MONTH RESERVATION DUE
FEB 12/17/03 12/23/03
MAR 1/19/04 1/27/04
APR 2/19/04 2/26/04
MAY 3/19/04 3/26/04
JUN 4/19/04 4/26/04
JUL 5/19/04 5/27/04
AUG 6/18/04 6/28/04
SEP 7/19/04 7/27/04
OCT 8/19/04 8/27/04
NOV 9/17/04 9/27/04
DEC 10/19/04 10/27/04
JAN ‘05 11/19/04 11/29/04
CONTACT INFORMATION:
Sales & Marketing– Sales@AeromediaLLC.com
Production Assistance– Production@AeromediaLLC.com
General Questions– Phone: (425) 990-6462 Fax: (425) 401-9495
NEED A BILLBOARD AD CREATED?
Design Services Available for Static Billboard (without sound):
Create Billboard Ad–$300 / Conversion of a print file–$125
For file conversion from an existing print file, we accept:
If you are supplying print files for conversion, we accept native files from
QuarkXpress 4.1, Freehand 10, Illustrator 8.0 or Photoshop 5.5. Fonts may be
included (mac only) or converted to paths. Macintosh platform is used. You will be
provided an electronic proof (PDF) of your ad for you to approve. Minor changes
will be done with no additional charge and a final PDF proof will be provided.
Email materials to: ArtDept@AeromediaLLC.com
Has it been confirmed that Disney will have Movies downloaded into the Digeplayer? Thanks, Joe
I agree Sentinel, the company has made it perfectly clear that they do not use PR's to prop the pps. Though they do seem to put Pres. letters, webcasts etc on the wires whenever the news that is coming is flat to down in language. Take the upcoming 10Q, surely edig has some news for us right around/before the 10Q. Is this just coincidence or for damage control. Hey, at this point I don't care, LOL. Show me some news, any news! Joe
Actually Fred there were far fewer PR's last year than in the past and this suggests a minimalization of fluff. Also they did deliver on some impressive projects.
Good one, LOL. Nah, I'm one of the youngbloods. I can afford to own edig, cause if my bet is wrong I'll live long enough to recoup. But my sanity will suffer, hence the name crazyjoe.
Right on Fred, if edig can't pull it together this year than they never will. The market is bullish, interest rates are low, content is everywhere, edig has been around long enough to be recognized and the moon and stars are aligned.
The hardest part about owning this stock, and it is easy to forget, is the fact that it is an OTC stock. As such it is and continues to be extremely risky. Most of the OTC stocks are very small, burn a ton of new shares and rarely ever make money.
When management announced we would not make the revenue projection for the previous Q, It took me a while to realize what this implied and meant to the company/stock over the next couple of Q's. To have lost the Q over Q gains with 2 in the bag, hurts. Now we wait at least till the ASM to see if we have 3 Q's of increasing revenues. Keep in mind that we will not see the numbers for this current Q until the end of June.
If they do not have a Fujitsu announcement this Q we will drop big time in the revenue department once again. I am also a bit troubled by the revenues expected this Q. 1.5 to 2 million does not allow for much in the way of IFE monies. Anyone else see the problem with management's projections for the current Q? A couple of large airlines should equate to million or more each, right? If Fujitsu came through it should be for a cool mil. Add in GTW and anything else that is realized this Q and one would expect to see at least 3 million or more in revenue this Q. Just throwing out some thoughts and not designed to piss anyone off or start a debate about my ability to hold my shares till I'm 80, LOL!
Fred, it is to late. The swing traders are probably beginning to accumulate as we speak for the potential run on IFE news. The upcoming 10Q is likely the cause of this drop, along with no news, and better places to park your money.
I can't wait for some confirmation on more airlines buying the Digeplayer. Some have postulated that we will not hear anything till after the exclusivity ends January 31st. Makes sense and comes at a time when edig is about to drop a disappointing 10Q in our laps. The street may have already priced the lower revs into the PPS, sure hope so. Anyway, news on the IFE front should pop the PPS up nicely through the .63. I don't think people realize how huge the addition of more airlines is to the bottom line and to the increased interest in edig. I think the super sleuths of edig have been increasingly improving there record of determining clients ahead of news, i.e., Gateway. Now if the airlines are as large as implied we will have turned the corner once and for all. Granted it is a one time revenue generator but continues to demonstrate the quality of edig's tech and the willingness of companies to use it. My guess is the 10Q and airlines are announced in the same week. Damn strange we have not heard anything yet on the missing PR, RP speak suggested things like Holidays and lawyers were holding up the PR. Perhaps next week or they also use that PR to offset the lackluster 10Q coming up mid Feb. JMHO, Joe
Go Digitalway!! eom
Fred, is that a joke. Do you really think edig would do that as a "heads up"? I am curious about Sanyo being listed but it is probably old news and needed to be removed. Joe
This is getting to be fun once again. Edig sure has alot going on these days. Can't wait for the next PR, it has to have a bit more punch than the last 4. Good luck, joe.
Sanyo is new and totally unknown in the realm of edig. Now what would we be doing with sanyo? Is this list of licensees/customers an updated list? Could edig be holding onto samsung for the Dataplay connection of years gone by?
Man, are you like so wrong. IFE is huge for edig near term and with repairs and refurbishing this will continue to bring in revenues to edig for a long time. It is easy to see an airline wanting to carry on a suitcase of Digeplayers for disbursement while the in-house unit is on the fritz.
Also keep in mind how much of an impact the larger airline announcements will have on the bottom line and pps short term. A large airline may order 3 million dollars worth of product. Or how about 3 airlines or more ordering many millions of dollars worth of Digeplayers. Buy some shares dude, the ship is leaving the harbor. Joe
The longterm trend line looks to be intact. This is actually holding up very well considering. Joe
The pps has basically remained unchanged through the ASM, the recent Webcast and the CES. I suspect the valuation at present, and during those other 2 events, is proportional to news of Disney, Gateway, (well, sort of), and IFE. Bring on some more news from those three and I'll be smiling and the pps will go higher.
ORY, thanks for the update. With the news this week it does not surprise me that you are having a hard time finding anything exciting to report. Joe
Yes, and a disappointment to see them in another PR. I certainly see nothing to get excited about this week.
I sincerely hope the revenues from Fujitsu show up this Q. If they can get enough companies selling there products, even with low margins, we will ultimately make money. My bet is on IFE and we should hear something within the next month or so.
It was sweet to set another 52 week high, though the follow through suxx!! In the future people, pay close attention to the volume before the event. Joe
SDR, I believe Musical branded our player in CC.
Thankfully It does look like some buyers entered the picture during the day or this would have really tanked.
I have to agree, Musical onboard again is sick! No margins on those players to speak of. Maybe I'm wrong but our history with them has been less than stellar.
IFE is probably our big ticket going forward this month into next. When "they" announce more airlines are buying the player, the pps will move up nicely. The margins are very high on the digeplayer and with a big airline on board you can bet the "street" will stand up and notice of actual numbers of units ordered. Precedent has been set with Alaska airlines and I expect to hear of the number of units ordered in a PR from APS or the airlines. There seems to be no clear idea of when the Alaska Air exclusivity ends. Does anyone have an idea of when it ends? I firmly believe that we will get more airlines and that the revenue from those deals will be very good.
I was not far off in my predictions about CES.
"Niz, RP stated news is expected but I will not get my hopes up for any blockbuster PR. We might just see news about F10/fujitsu or DGW branding a edig player etc. but the odds of getting a big PR are low. Just pay attention to the volume and pps going into CES, if it spikes up big time than we are certain to get some decent news.But Edig continues to over promise. I'm waiting this out but will not be blindsided. I think we will be waiting awhile yet for any big news. CES, as the SHM was, will be lackluster IMO. Some really thought the SHM was going to be a real eye opener, it wasn't. The recent Webcast sounded great but was not accompanied by a PR."
After careful consideration, I believe this is just the first salvo. They hire someone to do the PR work that is experienced in these things, so one can assume for maximum effect she waits till tomorrow to jointly announce something of substance with an OEM or Brander. The news today was typical edig light the match PR's, which it knows how to write. Now throw Platt in the mix and maybe for effect she waits till after the dust settles today and pops another, better PR tomorrow.
Or this hairbrained theory, There is no way in heck edig is going to be in so many other Booths besides Gateway and not have to announce a PR about those clients.
Wait, how about edig does not want to incurr the wrath of so many disappointed shareholders as to only have the 2 PR's we saw today.
Oh heck, the run through the 52 week high was fun, ok, the walk through the high was fun and bodes well for the next run to be higher still. The news indicates the revenues for this Q are bound to be 1.5 mil or better with F10 going to mkt. And Cornice looks downright promising for future revenue. So all and all, if this is it, I'm pleased and feel vindicated for once again not getting my hopes up for disappointment.
Phil, not that I can see. But I think the news today suggests news tomorrow. I actually think edig has something for us of significance tomorrow based on the news today. Chin up!
Damn another generic PR. Great news but not unexpected. Now if they just announce someones name tied to the Cornice storage device. Com'n edig give us some real live, fresh unknown news. Could edig be holding back the best for tomorrow premkt?
That PR is the first one of the show, as expected it is old news. But this suggests the next PR will be better as in "save the best for last". I still hold the condention that we may not break out of the 52 week high this week. Let volume be your guide.
Edig continues to perform with products coming to market. It appears we will see substantially higher revenue this Q than last. Might just be our first Q in the green. /:)
Yesterdays volume was anemic as well. This suggests no leakage of news or mediocre news is forthcoming. Just my thoughts.
Umm, No! Not halted, either edig has incredible abilities to keep a very tight lid on the news expected or the news is generic. We wait!
Agreed on the timing of the PR's. If ya got the goods announce it so that it has the greatest impact on the shareprice. The volume today was anemic and may be telling. We wait!
Anyone watching EDIG this week? Look at the charts. Breakout expected this week on CES news. Joe
Sellers are back! .57 X .60.
Highest close todate is .6. What was the intraday high .615?
This bodes well for a run through the 52 week high. Where is the next plateau?
Moxa, the pps action Friday and today suggests we may punch through the 52 week high before news! Hmmmm!! Joe
CDR, for some of us those pennies are significant when added together off purchases made below 20 cents. Also for some, each penny here is worth quite a bit if you "own enough to count". Cheers, joe
L2 is showing signs of life this AM. .57 coming up!
Fred if 10 mil is expected in revs for 2004 the market should react favorably. But the Q just ended was not higher than the previous Q and the street certainly sees this. We must wait till the Q ending in June for there to any indication of Q over Q improvement. Edig is not out of the woods yet. Things are looking better all the time but management has some pretty big promises to fulfill.
I think everything is in place next week to see a new 52 week high. Keep your fingers crossed, it would not be pleasant to see the pps stall after the past 10 months of higher highs and higher lows.
Keep in mind that edig continues to climb to new highs and is actively demonstrating Higher highs and higher lows. Doubt this, look at the last 10 months. Next plateau could be the 60 cent mark with a spike to .72 or better. I'm all for highers highs.
http://aolsvc.pf.aol.com/us/quotes/charts?dr=9&symbs=&ag=&index=&te=mountain&se=...
Niz, RP stated news is expected but I will not get my hopes up for any blockbuster PR. We might just see news about F10/fujitsu or DGW branding a edig player etc. but the odds of getting a big PR are low. Just pay attention to the volume and pps going into CES, if it spikes up big time than we are certain to get some decent news.But Edig continues to over promise. I'm waiting this out but will not be blindsided. I think we will be waiting awhile yet for any big news. CES, as the SHM was, will be lackluster IMO. Some really thought the SHM was going to be a real eye opener, it wasn't. The recent Webcast sounded great but was not accompanied by a PR.
. I liked what I heard during the Webcast but now I'm want some confirmation. I am looking forward to more airlines signing on with APS. I also think we can expect another branding entity right off. But pay attention to the delays with Fujitsu and the slow progress on other fronts, this is edig's style and continues to be so.
I know this sounds like bashing but I have become more realistic now that I have been in this stock for 4 years and counting. I'm just waiting for increased revenues. Oh yeah, damn this current Q's revenue is expected to be less than expected. Well so much for Q over Q increasing revenues. Now next Q is expected to be awesome, ok, we wait till June for those numbers.
The bright side to all of this is the gradual climb the pps has taken over the past 8 months. If history is any guide the run up should be to the .75 to .8 level. Hope it occurs during CES but will keep grounded until we hear something. I'm on your side Niz, but just not cheerleading like I used too. This is certainly no sure bet just yet.
Two weeks to CES! It certainly has been a long time since we had a PR of substance. It is possible we just hear about existing projects and/or existing OEMs/clients. I think the likelihood of something new and exciting will come later in the year. Either way, the volume and pps action leading up to CES will indicate one way or the other as to the strength of the news.
Next week will be flat but I hope we get some buying ahead of CES. Would be great to see the pps punch through the .62. This once again looks to be another year of waiting. But 2004 could and should be better than 2003. Though for sheer percentage gain 2003 will be hard to beat. We would need to hit $2.00 to equal last year percentage wise.
Happy Holidays Everyone!!!!!!!!!!!!!