e.Digital Corporation (fka EDIG)

[acrazjo]

Aeromedia, Digeplayer advertising Agency

I sent an email off to Aeromedia inquiring about the player and additional airlines. Their response is as follows;

''Currently Only Alaska Airlines has this on board. Contracts with other major airlines are in the works and will be announced soon. Aeromedia LLC is selling the advertising on these units on Alaska now.
Bank of America and Alaska Airlines are the first advertisers. The first month that new advertisers will come on board will be March.
Here is more information about distribution and rates.

Diana''

Additionally she sent me a PDF file discussing Ad rates and misc. info. Unfortunately I don't know how to paste the link. Notice that alaska airlines is doubling the players available for use in 6 months to a year. Check out confirmation of Disney and others as content providers. IFE will be very big for our edig, IMO. Joe aka Acrazjo, Crazyman!

I'm including the nuts and bolts of the Distribution info and rates for advertising on the Digeplayer. This is from Aeromedia.


''ALASKA AIRLINES A Technology Leader. The first airline to offer digEplayerTM,
a Portable In-Flight Entertainment (IFE)/Video-On-Demand (VOD) System on
its transcontinental flights. The first airline to offer passengers reservations,
boarding passes and check-ins online. Alaska Airlines was named
Technology Leader of the Year by Air Transport World Magazine in 2003.
The ALASKA AIRLINES AUDIENCE. Reach highly qualified frequent travelers on
our longer flights with an average flight time of 5 hours per segment. An affluent
audience of mobile professionals, decision makers and leisure travelers is ready
to see and hear your message. With few distractions on board, they have the
time to receive your message in flight. They are Internet savvy and more inclined
to accept and purchase hi-tech products than the average consumer. 95% of
Alaska’s travelers use the Internet, 52% travel for business.
DISTRIBUTION. Currently digEplayersTM are offered to passengers on long-haul
transcontinental flights from Seattle to Boston, Washington D.C., New
York/Newark, Miami, and Orlando. Anchorage and Chicago flights will be
added by first quarter 2004.
Reservation for a digEplayerTM is made while you book your ticket on-line for
only $8 per flight or $10 once on board. The digEplayerTM is offered FREE to
First Class passengers on all of Alaska’s transcontinental flights.
There will be approximately 16-20 complimentary units in first class and
another 32-40 units available for rental in coach class. As of November 2003,
approximately 20 flights a day will carry the digEplayerTM. The number will
double in the next six months to a year.
The potential audience for Alaska’s IFE/VOD System will increase daily as the
airline adds new routes, purchases more units for its passengers, making more
units available for rental.
Portable In-Flight Entertainment (IFE) / Video-On-Demand (VOD)
Quick Fact Sheet
DEMOGRAPHICS MALE FEMALE AVERAGE AGE MARRIED MEAN INCOME
General Passenger 49% 51% 47 68% $98,100
Business Traveler 67% 33% 47 72% $112,800
Total First Class Audience Rental Units in Coach Class Estimated
Starting November 3, 2003 Starting November 3, 2003 Audience
2001 2002 2003
Alaska Airlines
Passenger Traffic has increased
by 19% over past 3 years.
2
1
1,000,000,000
950,000,000
900,000,000
850,000,000
800,000,000
750,000,000
700,000,000
1Alaska Airlines Passenger Survey 2003. 2 Passenger counts and number of flights are supplied by Alaska Airlines. Numbers shown represent an average, and vary month by month. All advertising is subject
to Alaska Airlines’ approval. Alaska Airlines reserves the right to refuse any advertisement based on content it deems as inappropriate for its passengers and/or cabin environment. 3 In Revenue Passenger
Miles (RPM’s). An RPM is one paying passenger flown one mile. RPM’s take into account the number of passengers boarded and their length of flight, and are a standard industry measurement used to
calculate the increase or the (decrease) in passengers traffic.
STATE OF THE ART
Portable Digital Technology.
• The 3 pound hand-held unit sits
on the tray table, is easy to
manage and fun to use.
• The only personal, self-contained
IFE system approved by the FAA
and FCC for in-flight distribution.
• Long lasting (up to)10-hour battery.
• Large 7 inch screen.
• No rewinding or fast forwarding
through commercials.
• Portable In-Flight entertainment
system with excellent picture
and sound quality.
• Able to deliver a spectrum of
In-flight Entertainment choices,
including first-run movies!
• Each unit is programmed bi-monthly
with up to twelve movies, three TV
shows, Travel Planners and ten
music channels.
• Content will be provided by Disney,
Twentieth Century Fox, DMX & others.
8,795,000,000
9,029,000,000
9,861,000,000
[phone] • Fax [phone] • [e-mail] • www.AeromediaLLC.com
240 Daily
Guaranteed
7,200 Monthly
Guaranteed
880
Daily
26,400
Monthly
640
Daily
19,200
Monthly
3
Pricing on material longer than :30 seconds is available upon request. All rates are commissionable and good for the length
of your contracted term. Rates are gross and commissionable (15%) to recognized agencies. Special positioning charge 10%.
(two spots available adjacent
to each movie/sitcom)
(one spot available adjacent
to each movie/sitcom)
3 x
$4,600
$3,250
$3,250
$1,100
6 x
$4,400
$2,900
$2,900
$900
9 x
$4,100
$2,600
$2,600
$750
12 x
$3,500
$2,000
$2,000
$600
COMMERCIALS
:30
:15
TRAVEL PLANNERS & MUSIC CHANNELS ADVERTISING
:30
BILLBOARD ADS IN TRAVEL PLANNERS & MUSIC CHANNELS or LISTINGS IN TRAVEL PLANNER
:20
TARGET: Alaska Airlines Passengers who enjoy digEplayerTM, the latest personal
and portable In-Flight Entertainment (IFE)/Video-On-Demand (VOD) Experience.
FREQUENCY: Advertising changes monthly, entertainment content changes bi-monthly.
RATES: Available for :15/:30 second commercials prior to movies, sitcoms and
music and billboard advertising and listing available as well. Travel Planners to
Alaska Airlines’ most popular destinations coming soon.
The audience will grow monthly, but your rates are guaranteed through your
contracted term up to twelve months.
P R O O F Portable In-Flight Entertainment (IFE) / Video-On-Demand (VOD)
2004 Advertising Rates
& Mechanical Specifications
COPY & CONTRACT PROVISIONS:
MATERIALS: 1) Ads are positioned at Aeromedia’s
discretion with requests honored where possible. 2) Proofs
will be provided as pdf electronically, unless otherwise
requested. 3) Additional charges will apply for changes after
deadline. 4) If advertiser cannot supply proper materials by
the materials deadline, advertiser allows Aeromedia to
repeat previously run ads, or, where no such material is
available, publish a public service ad of choice, and
advertiser agrees to pay the space cost. 6) Aeromedia is
not liable for errors in ads if Advertiser approved the ad.
For technical errors, Aeromedia maximum liability is limited
to the space cost and agrees to run a make-good. A
make-good does not count toward frequency discount.
1) Advertiser and agent assume responsibility and liability
for contents of advertising, and agree to indemnify and hold
Aeromedia LLC harmless from loss or expense from any
claims arising from ad content. 2) Aeromedia is not liable
for failure for any reason to publish an advertisement.
Aeromedia is not liable for failure to publish or distribute all
or part of a schedule because of circumstances not within
Aeromedia’s control (e.g. strikes, fires, accidents.)
TERMS: Net 30 days from date of invoice. For delinquent
accounts, full payment is due immediately, future orders will
be canceled, and delinquent orders will be short-rate billed.
For accounts placed in collection, advertiser and agent
agree to pay all litigation costs, service charges and
reasonable attorney fees.
CANCELLATION: Cancellations are not accepted after
published closing dates. Cancellations must be in writing,
received by registered mail no later than the closing date.
Advertiser agrees to repay Aeromedia the frequency
discount allowed, less frequency discount earned for
orders cancelled before the expiration of sales agreement
(“short-rate”).
CREDIT: First insertions for new advertisers must be
accompanied by payment in full with a completed credit
application. Advertiser agrees to pay all invoices within 30
days of date of invoice; failure will result in service charge
of 18% per year on the outstanding balance. Recognized
agencies receive a 15% commission. Advertiser and agent
assume liability for payment.
MECHANICAL SPECIFICATIONS:
TV COMMERCIAL FORMAT REQUIREMENTS: 1) One Beta SP, Digibeta or DVD for broadcast: wide
screen format: 16:9 ratio; preferable, bars and tone at the beginning of the reel; :05 slate (spot title,
length; ISCI code, date produced, client, and agency name); :05 of black after slate, than spot starts;
include fade-up & fade-out; spot length must match contracted spot length 2) Two VHS or DVD viewing
copies for approvals.
BILLBOARD ADS FILE SUBMISSION REQUIREMENTS: 1) Billboard ad with voice over: follow requirements
for commercials listed above. Hard copy of verbage timed to length of the billboard. 2) Static Billboard
Ad: supply artwork in Photoshop PICT; Total image size of 675 x 480; copy should take no more than
80% of space and in its desired frame position; artwork should be RGB & 72 dpi; supply a backup
version of ad in Photoshop file on separate disk; supply files on CD.
SEND YOUR AD MATERIALS TO:
Mail: Aeromedia LLC, 12819 SE 38th St. #389, Bellevue, WA 98006
DEADLINE INFORMATION:
The deadline for materials is
5 weeks from the first day
of the month in which the
advertising is exhibited.
2004
SPACE MATERIALS
MONTH RESERVATION DUE
FEB 12/17/03 12/23/03
MAR 1/19/04 1/27/04
APR 2/19/04 2/26/04
MAY 3/19/04 3/26/04
JUN 4/19/04 4/26/04
JUL 5/19/04 5/27/04
AUG 6/18/04 6/28/04
SEP 7/19/04 7/27/04
OCT 8/19/04 8/27/04
NOV 9/17/04 9/27/04
DEC 10/19/04 10/27/04
JAN ‘05 11/19/04 11/29/04
CONTACT INFORMATION:
Sales & Marketing–  [e-mail]
Production Assistance–  [e-mail]
General Questions– Phone: [phone] Fax: [phone]
NEED A BILLBOARD AD CREATED?
Design Services Available for Static Billboard (without sound):
Create Billboard Ad–$300 / Conversion of a print file–$125
For file conversion from an existing print file, we accept:
If you are supplying print files for conversion, we accept native files from
QuarkXpress 4.1, Freehand 10, Illustrator 8.0 or Photoshop 5.5. Fonts may be
included (mac only) or converted to paths. Macintosh platform is used. You will be
provided an electronic proof (PDF) of your ad for you to approve. Minor changes
will be done with no additional charge and a final PDF proof will be provided.
Email materials to:  [e-mail]