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That's right, Atina! The sky is not falling.
MMEG
This is absolutely nothing new. This we knew in the first week of September. It was all over the German media. It was discussed on the board at length back then.
LJ, David Micek was hired in February to head up the Poolworks company and handle the relauch and the OTT streaming. He's been part of the Audio Investor's Updates in the past. The next Audio Investor's update is due out the end of November, first week December.
Suzanne McCain I'm not familiar with. She must be new. Looks like her area of expertise is Ecommerce.
Here's the PR about David Micek and his role at MMEG.
http://www.marketwired.com/press-release/momentous-entertainment-group-appoints-david-micek-senior-vice-president-corporate-development-otcbb-mmeg-2195615.htm
Agreed. Now as far as the other sagas go, we'll see how they all play out. Never a dull moment here at MMEG!
Nice post, VapeDog! Looks like you've got a good handle on everything here at SPCL.
MMEX Resources Corp. Breaks Ground on 10,000 Barrel-Per-Day Pecos County, Texas Crude Oil Refinery Unit
FORT STOCKTON, TEXAS (PRWEB) November 20, 2017
MMEX Resources Corp. (OTCQB: MMEX), a development-stage company focusing on the acquisition, development and financing of oil, gas, refining and infrastructure projects in Texas and South America, held a ground breaking ceremony on its 10,000 barrel-per-day (BPD) crude distillation unit near Fort Stockton, Texas on Friday, November 17.
Jack W. Hanks, President and CEO of MMEX Resources Corp., commented, "We had wonderful time commemorating this milestone with the Fort Stockton community, our partners and investors. This ground breaking signified yet another major step for the Pecos County Refinery Project and we are eagerly anticipating beginning the 12 months of construction in order to bring jobs and tax revenue to the Pecos County area."
The company expects to begin construction following additional site preparation and that the project will create significant economic impact in Pecos County during construction as well as result in full-time positions once the refinery is operational. These initiatives will also accelerate the potential for cash flow for MMEX.
The ceremony, held at the MMEX Refinery site, was attended by more than 150 people. Speakers at the event included Hanks; the Honorable Pecos County Judge Joe Shuster; the Honorable Joe Chris Alexander, Mayor of Fort Stockton; Cody Summerhays, Business Development Director of VFuels; Matt Miller, Project Manager at VFuels; Brian Burdorf, Operations Director of Trinty Consultants; and Elizabeth Grindstaff, Vice President of Sales and Marketing at Texas Pacifico. Additionally, Reverend Dr. James Miles from the First Presbyterian Church gave an invocation while Alex Cordero, sang the National Anthem and Cub Scouts from Fort Stockton's Troop #154 raised the United States, State of Texas and MMEX flags at the site location.
About MMEX Resources Corp.
MMEX Resources Corporation (MMEX) is a development stage company formed to engage in the exploration, extraction, refining and distribution of oil, gas, petroleum products and electric power. MMEX focuses on the acquisition, development and financing of oil, gas, refining and electric power projects in Texas, Peru, and other countries in Latin America. For more information about MMEX, visit http://www.mmexresources.com.
Media Inquiries
For MMEX Resources:
Morgan Moritz
512-448-4950
mmoritz@piercom.com
MMEX Investor Inquiries
MMEX Investor Relations
1.855.880.0400
investorrelations@mmexresources.com
The following constitutes a "Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, which could cause our actual results to differ materially from those described in the forward looking statements. These risks include but are not limited to the Company's ability to continue as a going concern, our lack of revenues, general business conditions, the requirement to obtain significant financing to pursue our business plan, our history of operating losses and other risks detailed from time to time in the Company's SEC reports. In particular, readers should note MMEX undertakes no obligation to update forward-looking statements.
Read the full story at http://www.prweb.com/releases/2017/11/prweb14936753.htm
© (c) 2017 PRWEB.COM Newswire
http://www.prweb.com/releases/2017/11/prweb14936753.htm
The last time he was on target so I forgive him. I think it was a delay on MMEG's part that made him look "worthless" as you say.
Hopefully since those couple of tweets they have gotten their act together a little more in terms of tweeting--meaning both MMEG and Tom. I can understand, however, that delays in business can happen and sometimes things may take a little longer than planned.
At any rate, looking forward to the 10Q as everyone else is. :)
MMEG
Just noticed that as well.
MMEX
Great compilation. MMEX
Sorry if you thought I meant Kurt, but I was referring to the post about Tom and Tom is the one who tweeted it, not Kurt.
On the 15th Tom said "MMEG has more news coming". He didn't say when. That was last Wednesday. So not sure exactly when it's coming. We have not had a new tweet from Kurt or MMEG.
MMEG
Should be today. MMEG
Never seen it, stockless, but I think I will have to check it out now that you mentioned it. Thanks! Bobby Dale show coming, just a matter of time.
MMEG
Thanks! Good morning MMEX!
Restructuring is nearly done due to the combined efforts of MMEG, Poolworks and Jesko Stark, the Restructuring Administrator in Berlin--as I just posted. The rest is history. Prepare for the Poolworks relaunch coming in a couple of months according to MMEG. Early 2018 release of the new platform. The prototype for the platform is already done according to VZ staff, and the project is only a couple of months or less from total completion. This will be a complete relaunch of the VZ Networks.
Go MMEG
TopDog, Island Babies and Team MMEG! Please read my latest findings here. It looks like we are in very good hands in terms of the German Insolvenz plan for Poolworks in Berlin.
Attorney Jesko Stark of the award-winning law firm Greenberg/Traurig located at Potsdamer Platz 1, 10785 Berlin, has been appointed as the Insolvecy Administrator for Poolworks.
Here is the link to their website, and they are very impressive indeed. I would say we are in very good hands with Mr. Jesko Stark handling the restructuring of Poolworks.
https://www.gtlaw.com/en
From the Website:
Greenberg Traurig received first-tier rankings for each of the Bankruptcy and Creditor Debtor Rights/Insolvency and Reorganization Law, and Litigation - Bankruptcy categories in the U.S. News - Best Lawyers 2018 "Best Law Firms" report.
Greenberg Traurig's Restructuring & Bankruptcy attorneys are located in 15 offices in key commercial and financial hubs, including: New York, Delaware, Chicago, South Florida, Atlanta, Houston, Berlin, Boston, Los Angeles, New Jersey, Northern Virginia, Philadelphia, and Phoenix.
Businesses faced with changes in the competitive global economy and within their own industries increasingly turn to financial restructuring as an option to reorganize and de-leverage core businesses, shed excess assets for underperforming divisions, and reformulate long-term objectives. Greenberg Traurig's internationally recognized Restructuring & Bankruptcy Practice has broad advisory and litigation experience with the often-complex issues that arise in reorganizations, restructurings, workouts, liquidations, and distressed acquisitions and sales, in both domestic and cross-border situations and proceedings. With offices in commercial centers across the United States and throughout the world, we utilize our invaluable business network to offer critical advice and counsel to multiple constituencies in insolvency situations:
Debtors
Official and ad hoc committees of creditors
Investors and purchasers of assets, debt instruments, or equity of troubled companies
Secured and unsecured creditors and DIP lenders
Boards of directors and board committees
Trustees, receivers, examiners, indenture trustees, and other fiduciaries
Foreign representatives of distressed business entities outside of the United States
We provide our clients with immediate access to experienced senior restructuring attorneys who deliver innovative thinking and practical strategies to define objectives, resolve complicated situations, and take advantage of opportunities that may arise in distress situations.
Here is some information about Mr. Jesko Stark and his bio page at the law firm:
https://www.gtlaw.com/en/professionals/s/stark-jesko
Jesko Stark focuses his practice on restructuring and insolvency matters. He was admitted to the Berlin bar in 2008 and has been regularly appointed as an insolvency administrator and trustee from the courts of Berlin Charlottenburg and Potsdam since 2012.
Jesko is admitted as a specialist lawyer for insolvency law (Fachanwalt für Insolvenzrecht) and has ten years of experience in the fields of insolvency and restructuring matters. He advises national and international companies prior to insolvency proceedings as well as in debtor in possession proceedings.
Jesko Stark gives lectures at public and private institutions, in particular at the Deutsche Anwalt Akademie and the Department for Continued Education of the Berlin court of appeals. He is (co-)author of various publications on insolvency law.
Prior to joining GT Restructuring Jesko Stark was partner at Leonhardt Rattunde in Berlin.
Concentration
Insolvency administration
Restructuring advice
Capabilities
Restructuring & Bankruptcy Mergers & Acquisitions Education Retail Real Estate
Recognition & Leadership
Awards & Accolades
Team Member, Chambers USA Award for Excellence, Real Estate, 2017
Credentials
Education
Second Legal State Exam, Berlin/Germany, 2007
First Legal State Exam, Westfälische Wilhelms-Universität Münster/Germany, 2005
Admissions
Germany
Languages
German
English
News, Insights & Events:
Lecturer, training department of the Berlin Court of Appeal for clerks of the court
Lecturer, Commercial and Companies Law, German Association of Attorneys
Stark in: Rattunde (Hrsg.), Fachberater für Sanierung und Insolvenzverwaltung (DStV e.V.), Reihe Fachberater-Handbücher, 3rd ed. 2017, Author for the section: “International Jurisdiction“
Stark in: Christopher Mallon (Hrsg.), THE RESTRUCTURING REVIEW, 7th ed. 2014, Author for the section: “Germany“
Rattunde / Stark, Der Sachwalter in der Eigenverwaltung (“The Trustee in Debtor-in-Possession Proceedings“), ZIP-Praxisbuch, 1st ed. 2015
Press release about Jesko Stark joining the firm:
Growth at Greenberg Traurig: Insolvency administrator Jesko Stark joins GT Restructuring in Berlin
Related Professionals
Christian Köhler-Ma Dr. Gordon Geiser Dr. Christian Schede
Offices
Germany ¬
BERLIN – June 1, 2016 – The insolvency administrator Jesko Stark from Berlin is joining the restructuring entity of Greenberg Traurig, GT Restructuring, as of June 1, 2016. The 36-year-old attorney leaves an insolvency administration law firm in Berlin to become the third partner besides Christian Köhler-Ma and Dr. Gordon Geiser in the team of 17 people.
Stark has been working as an attorney since 2008 and as an insolvency administrator since 2012. He is appointed as an insolvency administrator and trustee by the Local Courts (Amtsgerichte) of Charlottenburg and Potsdam on a regular basis. In January 2016, he drew attention to himself as insolvency administrator when he managed to sell the logistics company My Lorry GmbH in Berlin to the Takeaway Group, preserving all eight German branches.
“With Jesko Stark, another recognized insolvency administrator and restructuring expert is coming on board, enabling us to further promote our growth in Germany,” said Dr. Christian Schede, managing partner of Greenberg Traurig Germany.
Already in October 2015, the team was expanded under the management of the well-known insolvency administrator Christian Köhler-Ma. Since joining the U.S. law firm Greenberg Traurig, GT Restructuring has also been supported by financing and restructuring expert Dr. Gordon Geiser.
“Despite the good economic situation, traditional insolvency administration continues to be an important mainstay besides restructuring advice and the assumption of the position of Chief Restructuring Officer under debtor-in-possession management,” Köhler-Ma explains. “With Jesko Stark, we can further maintain the balance between traditional administration and national and international advisory services.”
GT Restructuring is the entity of the German office of Greenberg Traurig that specializes in advice on restructuring and reorganization processes and insolvency administration. In addition to conventional insolvency administration, the partners assist their clients as restructuring managers within the framework of restructuring processes by means of an insolvency plan under debtor-in-possession management on a regular basis.
About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GTLaw) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East and is celebrating its 50th anniversary. One firm worldwide, GTLaw has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and among the Top 20 on the 2016 Am Law Global 100. Web: www.gtlaw.com Twitter: @GT_Law.
https://www.gtlaw.com/en/professionals/s/stark-jesko
As stated in the following PR, Mr. Jesko Stark is handling the Insolvenz proceedings for Poolworks:
https://www.derwesten.de/leben/digital/freunde-netzwerk-studivz-kuendigt-relaunch-an-und-ist-pleite-id211856635.html
Friends network StudiVZ announces relaunch and is broke
Lars Wienand
on 08.09.2017 at 12:11
Ten years ago, almost everyone on the VZ networkers was traveling there. Now the operator company is broke. Ten years ago, almost everyone on the VZ networkers was traveling there. Now the operator company is broke.Photo: Imago stock & people / Assembly FMG
The new owner from the USA always trumpets big plans. The company has now filed for bankruptcy behind StudiVz.
Berlin. New chapter in one of the most curious stories in the internet: The StudiVz long forgotten by most people is bankrupt. Nevertheless, should not be over with the gruffle, announces the owner. One share of this company is now 0.02 US cents worth, so 50 shares cost one cent.
The once-million-dollar operator Poolworks Germany Ltd filed for bankruptcy on 7 September at the District Court of Charlottenburg, as first "founder scene" reported . StudiVZ has stated that the sites StudiVZ and MeinVZ remain active. Insolvency administrator Jesko Stark expressed his confidence that the company could continue its operations with currently seven employees.
Owner just announced relaunch next year.
The pool Works owners, the US company Momentous Entertainment Group (MMEG) has only a week earlier announced , the VZ platform will rebuilt until the beginning of 2018 and there will be a relaunch. All the functions that the users loved remained, and new ones would come along. What is to be said about this announcement is completely open.
At the beginning of the year, the owner MMEG had already promised his shareholders major innovations: With their own streaming offers, StudiVZ and MeinVZ should become a kind of Netflix. In the network films and extreme sports events are to be streamed, ad-supported, payable per film or by subscription. MMEG also sees itself as a supplier of video and music content.
Company had been sold for 10 million.
MMEG now has a market value of less than $ 500,000. This company had paid $ 10 million for the VZ networks, which had once cost Holtzbrinck 85 million euros. MMEG has paid but with 10,000 newly issued own preferred stock with a nominal value of $ 1000. The seller, the financial investor Vert Capital, got no money for his daughter VZ Network Holdings Inc with the Poolworks Ltd, but shares in MMEG and became the largest shareholder.
Because MMEG always issues new shares for acquisitions, the value of a single share drops even faster than the number of users of VZ networks has shrunk. In May, one share still cost 0.11 cents, now only one fifth of it.
Poolworks still has debts at Holtzbrinck
The acquisition by MMEG at the beginning of the year had been in the meantime on the loose - because of debts of poolworks at Holtzbrinck, which had sold the company in 2012. Holtzbrinck received after a settlement in January currently $ 160,000. MMEG wants to pay another $ 432,000 - quarterly over the next ten years
Many former users had surprisingly encountered VZ networks in May. There were mass mailings of friend requests from previously inactive profiles sent, which reminded many people of their dormant profiles. It was mostly about foreign traffic, poolworks said.
#ECONOMY #DIGITAL
Patience is bitter, but its fruit is sweet.
--Rousseau
$MMEG
Nice Tony. Same here--holding through 2018 and into 2019 as things progress. We'll see how things progress in 2018! Many here holding tens of millions of shares each. :)
MMEG
They already filed in September. Restructuring happening as we speak. Get ready for the relaunch! Prototype was finished in September. Looking forward to some yummy MMEG news. Hold those shares tight, Sam, with KungFu grips like TopDog!
$MMEG
Exactly and we know the prototype is DONE as per the BLOG on the POOLWORKS website, which we did not know before until a couple of days ago.
I am happy to know our VZ Team is diligently working on finishing up the NEW platform getting ready for the relaunch in a couple of months. The prototype is done and we're getting our new social media network!
I love our VZ Team in Germany! So glad I found that BIG GEM (shall I say diamond in the rough?) about the VZ team having finished the prototype. We are ready for relaunch of Poolworks 2.0, and also according to them, a relauch of the entire VZ group.
Other than putting boots on the ground in Germany, I'll keep you all updated when I find out more.
A couple more months and...BOOM...relaunch!
And did I mention Blackfox's video advertising? Yup. We're getting that, too! As always...stay tuned!!!
Go MMEG!
Exactly! MMEX
You're welcome Fekets. It's nice to hear it from the troops over there in Berlin about the progress that has been made. Let's also remember that Kurt said a projected early 2018 relaunch, so although the project was stated to be completed 3 months from September by the VZ Team, the release and relaunch of the social media networks will happen sometime in early 2018. It's great news, though, as it tells us our VZ Team has been diligently working on what's coming in version 2.0 of our Poolworks platform.
It will be awesome to get news about the Poolworks relaunch, what it entails, and the new Blackfox video advertising as well. Bobby Dale is also set to race in NASCAR for 2018 starting in February, as NASCAR Xfinity starts for 2018 in February.
We have many things coming together and coming to fruition in 2018. Let's hope we get some nice updates in that Audio Investor's Update that is coming out the end of November/first week of December.
$MMEG
I don't usually respond to such posts. However, I will tell you that having been on this board for nearly a year, my friends the longs do so love hearing reports from across the pond about their Poolworks employees--especially when it's a report from the trenches, from the actual employees building our new platform, so that they know firsthand what our money is doing over there. If they tell me they no longer want to hear about what's happening across the pond, I will stop posting the DD.
In the meantime, however, if you dig up any DD about VZ networks from 1902, please provide the link. I will be very happy to sticky it.
Done...I combined the TV coverage and radio interview into one post and stickied it.
Groundbreaking CBS News Coverage and KWEL Radio Interview
Historic oil refinery breaks ground in Pecos County (11/17):
http://www.cbs7.com/video?vid=458382273
Jack Hanks on the KWEL morning show 11/14:
https://www.kwel.com/archives.html
Thanks. Keep 'em coming! MMEX
Dug this up yesterday. It's fact. No one has EVER posted this before yesterday. I just found it. Don't accuse me of pumping. This is the very first information we've gotten from the Poolworks staff about the platform's progress.
GO MMEG!!!!!
NEW Poolworks Prototype is done after 4 months of work according to the VZ networks team at Poolworks. Three more months to go (approximately) and we launch the relaunch of the new social media networks!!!!!
From the Poolworks website:
On its own behalf: "studivz" announces bankruptcy - The social network continues
BY VZ TEAM · SEPTEMBER 8, 2017
Berlin, September 8, 2017 - the Poolworks (Germany) Ltd. has filed for bankruptcy on 7 September 2017 at the District Court of Charlottenburg. The court has appointed Jesko Stark, a lawyer for the provisional insolvency administrator, from GT Restructuring, the restructuring unit of Greenberg Traurig.
The operation will continue and the studiVZ and meinVZ sites will remain active. The aim of the procedure is a restructuring, the long-term preservation of the VZ Group as well as the finalization of the new core product development.
All employees have been working hard to develop this new platform in recent months. The new product should be understood as a relaunch of the entire VZ Group.
Because with the creditors of the group agreements were negotiated, which wanted to wear the new owner Momentous Entertainment Group. Unfortunately, the American shareholders could not yet agree with the tax office on the repayment of a sum, so that then the bankruptcy had to be registered.
After a four-month successful collaboration, there is already a prototype of the new platform and the project is only three months away from completion.
For the employees, the whole thing was very surprising after the positive course of the past few months.
https://blog.poolworks.de/in-eigener-sache-studivz-meldet-insolvenz-an-das-soziale-netzwerk-laeuft-weiter-6316/
Love you darkhorse! Don't forget about Bobby Dale and Neurofuse and OTT streaming and the video advertising that is being built!! Internet Video advertising is going to be HUGE, just HUGE. Just a waiting game here, that's all. I know it may be awhile, and everyone has gotten extremely frustrated, but our time will come.
$MMEG
Not much longer and we will find out what happens at the groundbreaking. Time is going too slow right now...lol.
MMEX
This group is loaded to the gills. Some aren't posting as much because of the lul but that doesn't mean we aren't holding billions of shares. As you know. :)
Great post. Thank you. Your insight here is very much appreciated. This is the perfect example of why I love Texas. You guys just get it done.
$MMEX
Six Video Advertising Trends That Will Dominate 2017
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips
Opinions expressed by Forbes Contributors are their own.
POST WRITTEN BY
Alex Bornyakov
Co-owner of VertaMedia with more than eight years of experience in internet marketing, digital video and advertising technologies.
Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year.
But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017?
The Future Of Video Advertising Is Social
Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are. The presidential election illustrated the extent to which we – rightly or wrongly – rely on social networks for news and information and a large proportion of the content consumed on these platforms is in video form. Social video ads are particularly popular among marketers looking to expand brand awareness, as video is a highly engaging format that creates an emotional connection with the viewer and is frequently shared.
Facebook – which receives over two-thirds of global social network ad revenue – is the major player here, but other networks are increasing their offering. Twitter recently opened up its ad program to allow content creators to monetize their videos with pre-roll content and Pinterest has launched promoted videos. Social video will continue to grow over the coming year with ad formats expanding to include native video and in-the-moment live stream ads using services such as Facebook Live.
Mobile Will Create More Opportunities
Mobile video is one of the fastest-growing ad formats – with almost a quarter of digital ad budgets already allocated to it – but its potential is only just beginning to be explored. Google has just introduced native video ads for mobile publishers to make mobile formats faster and more effective, and in 2017, further technological advances will allow mobile video advertising to become more engaging and creative. Advertisers will focus on building native, shareable experiences, and mobile video advertising will become increasingly affordable, making it more attractive to smaller businesses.
Brands Will Communicate Via Video
Email newsletters continue to play a major role in marketing strategies; embedding video into these emails will become increasingly popular next year as brands seek to maximize their effectiveness. Newsletters with embedded videos have high open and click-through rates, and videos can be used to build consumer relationships through creative brand storytelling.
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Virtual Reality And Augmented Reality Will Become Mainstream
The phenomenal success of Pokémon Go shows users are ready for augmented reality experiences, and products such as Google Cardboard and Daydream are making virtual reality far more accessible, so video advertising will become increasingly experiential over the coming months. YouTube already offers 360-degree video ads, with BMW and AT&T taking advantage of the format. Sony became the first brand to trial Snapchat’s 360-degree offering with an immersive video ad for its movie Don’t Breathe. By the end of 2017, this emerging technology will be considered the norm.
Video Ad Lengths Will Vary By Platform
The spotlight has been on shorter videos over the past couple of years and, with YouTube launching six-second bumper video ads, the focus has been on reducing ad lengths. But with the demise of the original micro-video platform Vine, the industry has taken a fresh look at how videos of different lengths perform.
Facebook’s success with video is often attributed to the fact it runs shorter ads, but video completion rates on the platform are actually highest for those in the 30-60 second range. In 2017, advertisers will need to avoid a one-size-fits-all policy, gauging ad length by platform audience. They will also need to consider what they hope to achieve with the video ad. Do they want to inform or entertain? Are they introducing a new product or reminding consumers of an established brand? These factors will all impact ad length.
Demand For Viewability Metrics Will Rise
With video advertising a firmly established feature of digital strategies, brands are increasingly concerned with measuring performance and viewability is top of the agenda. Facebook – which counts a video ad as viewed if it is watched for three seconds – recently revealed that an error in metrics calculations caused it to overestimate by up to 80% the average time people spent watching video on its platform. Fuelled by these types of revelations, brand demand for transparency in video advertising will intensify throughout 2017.
Video has already begun to dominate the digital advertising landscape. But as social platforms increase their video capabilities, mobile technologies enhance video delivery, and augmented or virtual reality are used to create more immersive experiences, 2017 will be the year video advertising truly becomes the foundation of brands’ digital strategies.
https://www.forbes.com/sites/forbesagencycouncil/2016/12/19/six-video-advertising-trends-that-will-dominate-2017/2/#22b374c62785
"Management is currently evaluating multiple video ad solutions and development approaches to bringing this new capability to market. Our goal is to get to market as quickly as possible with a new video ad engine that can surpass the competitors on the market while continuing to utilize Blackfox's market leading "payment only for performance" business model."
http://www.marketwired.com/press-release/momentous-entertainment-group-unveils-blackfox-strategic-growth-plan-otcbb-mmeg-2235317.htm
Outstream Video and the Future of Digital Advertising
Last updated on August 5, 2017 by Ted Vrountas in Marketing Trends
“The new wave of video advertising” is what Teads calls outstream, the game-changing ad format that’s earned overnight notoriety among big-name publishers and well-known marketers.
If you haven’t heard a lot about it, you’re not alone. Research released last week shows that two-thirds of brand professionals discovered outstream in the last year. In that same year, eMarketer found that 77% of agencies worldwide said the new format is going to be much more important to their clients’ futures.
So what’s all the fuss about?
What is outstream video?
You’ve probably seen outstream video before without realizing what you were looking at. The best description of the new ad units comes from the AppNexus team:
An ‘outstream’ video ad unit, also commonly referred to as ‘in-read’ or ‘native video’, is a new video advertising unit that autoplays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn’t have their own video content. It’s called outstream because the video ad exists outside of online video content – also known as instream video content — where the ad plays either before (pre-roll), during (mid-roll), or after (post-roll) the publisher’s video content.
AppNexus
Here’s an example from In-View of what an outstream video ad looks like. Notice how the ad opens once a viewer scrolls down the page and then pauses once the player is almost out of view:
The rest of the definition varies depending on who you ask. Google says an outstream ad is “typically without sound. Interstitials, Native, and In-Feed are types of outstream video. The okay autoplay silent video on Facebook is a good example of outstream.”
But Mark Book, VP of Digitas Studios, disagrees.“What I do not consider to be outstream are placements within a feed – so Facebook, Instagram and BuzzFeed,” he said. “I would consider this to be pure native in-feed advertising.”
As such a new format, it’s not surprising there’s no universally accepted definition of it yet. What early adopters can agree on, however, is that outstream video is poised for major growth.
Why outstream video? Why now?
The “play” button has been called the most compelling call-to-action on the web. By 2019, online videos are expected to generate 15.4 billion in spend, and hog 80% of all internet traffic. The reason, Eric Wheeler says in a blog post for ClickZ, is video’s ability to “cut through the clutter and engage target audiences.”
By 2019, online videos are expected to generate $15.4B in spend, and hog 80% of all internet traffic.
CLICK TO TWEET
Big publishers like Buzzfeed already generate more than 50% of their ad revenue from online video, and in two years, that number is expected to change to 75%. What’s also changing is how those video placements are bought by advertisers and shown to audiences.
Up until fairly recently, if you wanted to run a video ad online, you had to do so before or during an actual video. That meant publishers without video content couldn’t sell space for video ads, and advertisers were restricted to running campaigns within video players on sites like YouTube. It also meant that viewers had to wait for the “skip” button to appear before they could watch a clip.
But now, with outstream, you can publish video ads in all kinds of content, like editorial pieces for example. You can also publish them natively, which works toward solving a problem that Google’s Paul Muret spoke about at the DoubleClick Leadership Summit in July:
If ads are not integrated well it can lead to ad blindness, or worse annoyance, and ad blocking. As an industry we need to come together and come up with a better experience.
Paul Muret
The less-intrusive nature of these ads (you can scroll by them if you want), along with their expanded reach, makes them “far more valuable,” says Bertrand Quesada, CEO of outstream ad marketplace, Teads. “This is going to be as big as pre-roll advertising,” he added.
According to a report, he’s not the only one who thinks so.
Brands investing in digital are 42% more likely to agree that outstream will play a larger role in their advertising strategy than instream going forward. Additionally, 37% of brand professionals agree that outstream spending will outpace instream. A chart within the report reveals why.
For every objective, respondents say that outstream video offers more benefits than instream:
This chart shows marketers that for every business KPI, outstream video outperforms instream video for advertisers and publishers.
But are advertisers willing to pay for those benefits? Early reports say yes.
Sonja Kristiansen of Virool, a native video ad marketplace, claims that publishers are selling outstream placements for a CPM (cost per thousand impressions) as high as $45, which puts them in the same pricing category as pre-roll ads on YouTube and Hulu.
Who are those publishers? The Washington Post, Forbes, and CBS to name a few. So, should you buy into the hype?
The benefits of outstream video
They can be monetized by all publishers. Now, you don’t need to host video content on your website to sell video ad placements — you can do so within text or even in the corners of a web page.
Advertisers can expand their reach far beyond video players, to publishers of editorial content like CNN and Forbes.
Early adopters have seen success. Last year Revolocity Creative partnered with video ad publisher Virool on an outstream campaign for lawn-care brand, Scotts, during the world cup. David Grzelak, a strategic planning executive at the agency says they paid Virool for 900,000 impressions across 200 sites. When the campaign was over, they were happily surprised to find that 8% of their audience shared the ad on Facebook, resulting in extra 290,000 views. “We basically got a 33% increase in views we didn’t pay for,” Grzelak said.
Advertisers can worry less about whether or not their videos are actually being seen by viewers because they’re only set to play when they’re 100% in-view. If the user scrolls away, the ad pauses until that user scrolls back.
Brands can worry less about ad fraud. Outstream ad units only launch when the page they’re on registers a user action. Those actions can’t be faked by bots, claims Ted Dhanik.
Research shows that people view outstream video ads for 25% longer than instream.
This chart shows marketer that outstream video has 25% more ad viewership than instream video.
Advertisers only pay when their videos have been viewed for a certain amount of time (for Teads, that’s 30 seconds)
60% of brand professionals say that outstream ads are better optimized for mobile than instream ads. With the majority of people accessing the internet via mobile device, that’s a big draw for both publishers and advertisers.
Some advertisers claim they’re currently bidding on outstream units at a cost 10-25% cheaper than ones in pre-roll placements.
Ad networks are jumping on board. Google is working with Teads to offer outstream placements, and Taboola just acquired outstream startup ConvertMedia, and Outbrain already supports the format.
The disadvantages of outstream video ads
They’re not easily found in ad marketplaces. There’s still confusion about how to best offer these placements to advertisers. Many outstream campaigns have to be bid on as part of a bundle with pre-roll placements and banner units.
ROI is difficult to track. As a fairly new ad format, key performance metrics are hard to keep track of since many platforms lack adequate outstream analytics.
Most clients expect their video ads to play pre-roll, creating a discrepancy between how their budget is spent, and how they think it’s being spent.
Some say the ads are less annoying, but are they really? You won’t have to watch them in full if you don’t want to, but they’re intrusive nonetheless.
Best practices are unknown. Since the ad format is so new, many are still unsure of how to use it to its full potential.
Not all players offer auto-sound, which some advertisers rely on to hook their viewers.
https://instapage.com/blog/what-is-outstream-video
They will actually have two separate subsidiaries to operate the two separate operations--one for the Distillation Unit which will be under Pecos Refining (which already exists), and a separate subsidiary they will set up to operate the large refinery. So both will be subsidiaries of MMEX--meaning MMEX will own both, just be operated by the two separate subsidiaries individually. Hope this helps.
Note the S1 filing this month, page 43:
"The Company expects to operate the Distillation Unit through its subsidiary, Pecos Refining, and to operate the Large Refinery through another subsidiary set up for such purpose."
It is under "Proposed Organizational Structure"
http://www.mmexresources.com/secfiles/mmexs1a110317.pdf ;
Done.
It looks like they are going to set up a separate subsidiary for the large refinery, which is smart.
"The Company expects to operate the Distillation Unit through its subsidiary, Pecos Refining, and to operate the Large Refinery through another subsidiary set up for such purpose."
It is under "Proposed Organizational Structure"
http://www.mmexresources.com/secfiles/mmexs1a110317.pdf ;
Agreed, but we will also need some patience.
MMEG