Nothing in particular, but what I'm looking for is guidance of the sportspage ad company. The company has been in buisness for 8 years privately owned and has to be turning a profit. I'd like to see some numbers. How much ad revenue for the past year or so in the market they operate in? Expectations for earnings using this buisness model in the other markets they will expand into. These cities were already discussed in another PR. This info should be fairly easy to gather and release.
Also, the expansion into other markets will be the easy part. If you've viewed the Dallas sports page website you will see that the articles in the paper are not focused to the Dallas market. It's actually very well written. Generating new revenue in these markets will be the slow part. All I'm saying is that the infastructure is already in place with an operating and profitable(?, let's see the numbers) buisness model. Multiply this by several more cities and this stock takes off. I just want to see a specific plan and some numbers from the Dallas market to back it.
And this completely ignores the sports radio deal already running in the Dallas/Ft Worth area and the addtional revenue generated from that.
Take a look at a recent sports page magazine if you get a chance. They are in PDF on the website. The ads are very well done and the articles are entertaining. Next time I'm in Dallas I'll be visiting some places I'd otherwise not even know about without reading the Dallas Sports page.