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Here's a question, what do redchip do for the companies they are paid $75,000 to promote if the company don't show any improvement within 6 months?
If Adrian had turned around any company and made it more profitable we would have heard about it over and over. Look at how many times he talks about DNA Energy winning an award that did not happen under his watch, wasn't held in the states, nor did it make national news.
I agree that the production run will likely happen this time around. Adrian has involved too many people this time around not to produce something, and still keep whatever reputation he may have. However, there will not be this 30 pallet run consisting of 80 cases each, without an attached distribution deal.
BTW, I don't think 80-24can case fit on a pallet, I think it's more like 60, because the pallets can only be so tall. Either way Adrian will get something out, just not what we think or is hoping for.
Where else would Adrian get $75,000 from. He has openly admitted that he needs money for a relaunch. That's the supposed reason for the dilution.
For $75,000, I'm sure redchip put Adrian in contact with some big money investors, some may have taken a look at the company and decided to purchase stock, hence the "HUGE" volume on 1/31, LOL. This would have also given redchip an opportunity to sell their stock.
Even if some big money investors did take a chance on Adrian and DNAX, it's up to Adrian to show everyone he is serious about this relaunch and it's not just another OTC SCAM.
I can almost guarantee if this relaunch don't happen this time around, regardless of the production size, Adrian is toast. Other people's reputation are on the line by association with him and this company.
And what I mean by that for clarification. The people that work for redchip, they put him in contact with people they work with and for. Also the man that is his "consultant", even though we may not know who he is, someone does, If he took Adrian around town and introduced him to his contacts.
Good Luck to You and Everyone else invested
What's really funny or sad, depending on how you look at it, is redchip may have scammed some of their other clients or contacts to buy this stock in order for them to dump the shares Adrian gave them. The 2 billion dollar day, the videos, roadshows, tweets all happened in the same time frame.
Let's just see if production start in April/May
Sorry, I meant Friday 2/17 not Friday 1/17, dang phone.
Believe whatever you want, but don't throw a question out and not expect people to respond.
So quick to try and respond to everything that is written, time is not taken to process what is wrote. What is being said here is redchip directly or someone within their circle of contacts and clients more than likely bought and/or sold shares.
Adrian more than likely paid redchip the $75,000 fee in stock.
After doing a little research, the 2 billion dollar day was Tuesday 1/31. Remember the first video conference Adrian did, aired Thursday 1/26. Also on Monday 1/30 a tweet came out about a financial roadshow. On redchip.com under investor relations there is a mention they do investment roadshows, which is basically the same thing and the video that aired Friday 1/17 was more than likely recorded in that same time frame. Here's the link
http://www.redchip.com/corporate/investor_relations
More than likely a large chunk of that 2 billion dollar day came from redchip directly or indirectly.
I wouldn't hold DNAX to long either. These pennies can be very tricky.
Good Luck to You and welcome to the forum
We can be a little passionate about this stock at times, so don't take anything we say personal.
Thanks, that's what I'm trying to do.
Your explanation was just fine. I don't think that the answer was not liked, I think there is a comprehension deficit.
Since Adrian has not released the name of the "beverage industry consultant" we don't know how good he is. Just because you may have worked in the beverage industry, does not mean your the most qualified. I have personally seen people go through a beverage program with a company talked about on this board, and once they are put into a certain position they are eventually fired for incompetency.
I've never said Adrian can't have a 30 pallet run, what I am saying is that the demand has to be there to justify 57,000+ cans for any start up business with limited funds. No true successful industry veteran will advise a start up company, with limited funds to run 57,000 cans, especially of one flavor without knowing how well it will sell.
As far as profit margins, Adrian will definitely not make a profit on this first run because some of the drinks produced will be used for sampling to get into the stores and distribution deals. I don't know of any store that will just set a consumable product on the shelf without trying it at some point. And what do sell will go towards overhead.
Let's now say he does run 30 pallets of one drink, takes samples around to the store(s). No one wants that flavor, for argument purposes, let's just say citrus. The store owner tells him I'm not buying the citrus flavor, but if you can bring me a Lemon Lime flavor I would put it in my store. What will Adrian do now because he spent all the capital raised producing citrus that he can't sell right away and don't have any more capital to produce a 2nd flavor???
That's what I am talking about when I mentioned a second run. Not a second run of the same flavor, but a second run meaning a different flavor.
I am not an Adrian fan by any means, and agree that he has not turned around any company for the good that we know about.
However, I can't see Adrian producing and sitting on 57,000+ cans of one flavor of DNA ENERGY not knowing whether or not he will be able to unload that much product in the near future. That's what I meant, when I said he is not that stupid. Regardless of what we think of Adrian personally, I am positive he knows he can't make a profit by sitting on 57,000 cans of drinks that no one wants.
The only way that much product is produced on a first run is, he has a distribution agreement in place at the time of the first run or he is a complete idiot.
My estimate is, no more than 100 to 200 cases, which is 2400 to 4800 cans, will be produced on this first run. These will be used as samples for targeting the stores to carry the product. Once an agreement is reached, he will more than likely give the store(s) a few cases to test sell, and depending on how well they sale, will determine how large the second order and the future orders will be.
All of this is solely based on if Adrian is legit and truly wants to put DNA Energy back into retail.
I agree with you completely, and of course he will have to sit on the product until he gets into a store, but not 57,000+ cans of one flavor. Adrian is not that stupid, regardless of what we may think of him business wise. LOL.
Remember he changed from producing three flavors to one on the first run. If he use his entire budget on the first run of one flavor, what will he use when it's time to run the 2nd and 3rd flavor and he haven't sold all of the first flavor??? Plus, a few cases will be used as store samples, while shopping vendors and distribution deals.
For some reason some can't grasp that, so they try to hang on to certain words. Ex, "huge" to make themselves appear more intelligent than they are.
Adrian working as a takeover specialist and this latest full video only supports my theory that he is working with and for the original investors of the company. Anyone else just get what they get. I guarantee if a product is actually produced, it will be awhile before anyone, who is not an original investor or creditor, will be able to sell their shares for an actual profit. We are all last in line.
Can the MOD who stickied my post #44151 remove it sticky post #44609, there is an updated video included
Thank You
Here are the links to all of Adrian's videos and the slideshow is the last link
Per 2/16/16 press release. It stated Senior Management appointed him. I have attached the link
http://www.otcmarkets.com/stock/DNAX/news/DNA-Brands-Inc--appoints-new-CEO?id=125357&b=y
After doing my on DD and finding out things Adrian has said; to others, in PR's, on conference calls, and on video, Adrian was definitely hired by previous management to try and recover as much money as possible for the original investors ONLY. Adrian's priority is not the current investors or anyone else who is not an original investor, meaning the people who shelled out money to get this company running from the very beginning.
How many CEO's do you know that refer to themselves as a cleanup/takeover specialist or what he told me in an email, he was the penny stock janitor (go and read my very first post on this board).
It all makes sense now, Adrian is probably hired by various small businesses who are heavily in debt to try an figure out ways to negotiate debt or recover any money they have tied into the company. Probably something similar to the so called credit repair companies you hear about. That's why we found that large list of companies Adrian's name is tied to. The only thing is he's probably not very good, but is probably cheaper than others that provide similar services.
Why else would previous management not just file for bankruptcy or sell the company to someone that have an actual revenue source. I'll tell you why, either way they wouldn't have received any money. If someone was to buy this company the amount paid would go mostly, if not all to pay the creditors. So their only plan of action is to recover their own money, and screw over everyone else in the process.
Please see my post 44569 and 44575 for my response to your question.
You are right that the previous management ran more product, and that it is cheaper on the front end to place a bigger order with the co packer. But you will lose money on the back end if you have a warehouse/office full of any product, not just DNA Energy drinks, that you have paid the co packer to produce, but can't sell it for profit.
As far as would I be happy with 30 pallets. It all depends on if someone is willing to buy the product in a reasonable time frame, otherwise no, because you will lose money if it can't be sold.
Trust me, when it comes to supply and demand, not you or anyone else is going to fast talk me.
Let's just say I don't even think we will see 30 pallets consisting of 80 cases each on the first run.
The only way we will get close to that, is if he has multiple orders for distribution already in place. 30 X 80 is 2400 cases. 2400 x 24 cans per case is 57,600 individual cans.
Why would anyone run that many cans at one time without a guarantee that they would sell. That is just some of the things that got the previous management in a pickle when they had to liquidate all of the excess product to Big Lots at a loss.
I'm sure a product will be produced this time, but it probably won't be the huge pallet of drinks that everyone is thinking of. In order for Adrian and these "original investors" to dump more shares, they will have to show some proof of product, now that the PR's aren't working anymore.
If you're not an original investor or Adrian, good luck getting your sell order filled if and when this do move up a tick or two, because we all know who is first in line.
After doing my on DD and finding out things Adrian has said; to others, in PR's, on conference calls, and on video, Adrian was definitely hired by previous management to try and recover as much money as possible for the original investors ONLY. Adrian's priority is not the current investors or anyone else who is not an original investor, meaning the people who shelled out money to get this company running from the very beginning.
How many CEO's do you know that refer to themselves as a cleanup/takeover specialist or what he told me in an email, he was the penny stock janitor (go and read my very first post on this board).
It all makes sense now, Adrian is probably hired by various small businesses who are heavily in debt to try an figure out ways to negotiate debt or recover any money they have tied into the company. Probably something similar to the so called credit repair companies you hear about. That's why we found that large list of companies Adrian's name is tied to. The only thing is he's probably not very good, but is probably cheaper than others that provide similar services.
Why else would previous management not just file for bankruptcy or sell the company to someone that have an actual revenue source. I'll tell you why, either way they wouldn't have received any money. If someone was to buy this company the amount paid would go mostly, if not all to pay the creditors. So their only plan of action is to recover their own money, and screw over everyone else in the process.
Pissin' in the wind, LOL. You are so right, at the end of the day whatever is going to happen will happen.
I'm not going to say I want ever post in this forum again, but I won't be losing any sleep either if this product don't ever get relaunched and the stock just die. I didn't put any more money into this company then I could afford to lose.
Would I like to see this product back, absolutely, because I know it could be a great success if it is put in the right person hands. I personally don't think Adrian is that person, but I could also be wrong.
My hope has always been that the company gets sold to someone with bigger revenue, and who truly want this product to succeed because it is truly a great product, but as we all know, not all products succeed no matter how good they are.
Also Adrian past with other companies and the misleading PR's could more than likely hurt DNA Brands down the road. If a CEO can't be honest with their shareholders, what makes anyone think he will be honest with distributors, co packers, possible merger candidates, or anyone else for that matter. It's quite possible that anyone that works with Adrian, or even consider working with him will soon find out he has a questionable history and will break ties with him very quick.
I don't think no one would be questioning the April date if he wouldn't have said that production would happen in the 3rd or 4th quarter of last year. You have to admit, those dates were FLAT OUT LIES and not estimated or hopeful time frames. They were LIES because he had not even worked on the cans like what he is doing now or even begun the search for a co packer. How can anyone estimate a date when the beginning steps have not even began. Now if he would have estimated April 2017 from the beginning and slowly gave us updates/twits like he is doing now, most of us would be very understanding.
Now explain on his behalf why he gave us those dates last year without having started the can updates and search for a co packer.
Yes, it will be a long wait. Even if someone wants to buy this stock they are buying the new shares from the company (dilution), not shares from current investors wanting to get out. That's why the ask is so high, with no bid.
No company can release PR after PR with untrue or misleading information and expect investors to continue to support them.
In my opinion Adrian Mckenzie is no better than Eric Fowler, and at the end of the day I also blame the previous management. In the first PR that was released when Adrian took over, it was stated that after DD they selected Adrian Mckenzie to be CEO of DNA Brands.
Why after everything that Eric Fowler did to this company would someone turn their company over to a person with ZERO experience in the beverage industry, unless Adrian was selected to solely SCAM new investors for the benefit of himself and the original investors of this company.
Good Luck to all of us
I think the problem with Amazon would be the shipping cost to ship cases of liquid products.
My thought was since he has the office/warehouse, why can't Adrian have local residents place orders online, via phone, or maybe even in person. They could pickup the product at the office/warehouse, that would save shipping cost. He could make it almost like a store front, but maybe not an actual store, I don't know what the rules and regulations are for that area. Of course if he could do something like, he would need to do some heavy self advertising to let people know he has a product for sale.
This idea is only if he don't have any distribution agreements already in place.
When you are a start up company or small business, you have to know how to get your product out there when the stores aren't ready to give you that big break you need.
I couldn't agree more. I'm expecting a PR tomorrow or next week. Depending on how fluffy he words it, will solidify if there will be a product run in April or if this was a total scam to make money for himself and/or the original investors.
I really do like reading your posts. They're not to over promote or to over bash DNAX. In my opinion everything you have posted about DNAX/DNA Brands have been very genuine, regardless if the rest of us have always agreed.
Good Luck to you and the rest of the investors
This could all be a SCAM, but deep down I think Adrian is just in over his head with this type of business. He probably thought it would be a lot easier then it actually is to relaunch this company since it was previously in stores, and it won the "awards".
In my opinion if he does get this relaunched, his best bet is to sell it to a company with bigger resources ASAP.
No, I know sales rep go in the stores to introduce new products, and try to get them on store shelves, but in most cases they still won't put the product on the shelves the same day. They will first negotiate pricing, and get some type of contract.
Also, unless this is a mom and pop store, the reps will have to speak to corporate before a product can be sold in the store.
At the end of the day, if Adrian does follow through and get this up and running, the product run will be determined on how many preorders he has in place. If he don't have that in place soon everything he is doing now would be a waste.
You can't just show up at the stores with a pallet of DNA Energy and expect them to sale it.
I wondered that too. I'll admit, I don't know all the ins and outs of how all of this stuff work, but how and why is the transfer agent issuing new stock if they are owed money. I got a feeling when Adrian first made that comment in August there may have been a little truth there, but the gag is not still in place because they haven't been paid. Someone is definitely hiding something, it's obvious that the stock is being diluted, but there's more going on.
And how did the Series G stock get created and the Series F get transferred to Adrian if the transfer agent was owed money, by previous management. Hmmm
Yes, a company's reputation can also be damaged when untruths are stated about the company regardless if the person who makes the untrue statements claims to be joking once they are called out.