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I think we now know the answer to that one.
Sales $300K.
I will head there forthwith.
I wouldn't mind a little clarity on that matter myself.
Greater than expected by whom? The range of guesstimates I've seen is very broad.
You wouldn't even know it was a public company. You could find out, but as I wrote, it would take some work.
They would have to work at it. Does the Iconic Brands name or ICNB symbol even appear on the Bellissima website? (I'm not stating definitively that they don't. I just don't see them.)
Ultimately, she is appearing for the "Bellissima Licensor" (that be her) who is due "a Royalty Fee equal to 10% of monthly gross sales of Bellissima Brand products payable monthly."
He refers to himself as "Tommy Boy"? Jeez.
Have you tried any of the Bellissima wines? I ask because I would like to hear your opinion.
That is most certainly a meeting about which I will look forward to getting an update.
"The other problem I see is the bottles are becoming too cumbersome and the map becomes just a mess awash in bottle markers."
I couldn't agree more. That map is on a collision course with itself. Connecticut already looks like it has been carpet bombed with Bellissima. Something different is necessary.
I think there may well be good times ahead. I just don't think they're imminent.
To me, the volume suggests we are not mere days away from blockbuster numbers. Someone would know by now and someone would be buying heavily.
"Then they hit $2M July 15th ?!?" Second quarter ends 6/30. The numbers would not be due until mid-August. That is why I stated that I would advise to be in before then.
The last p.r. could easily been a string of three (1. Earth Fare and Buca di Beppo, 2. Eat Drink Vegan Festival, 3. Final presentation at national chain and Global Markets program) issued in sequence leading up to the 10-Q, but they don't seem to want to play it that way. So it goes.
If someone asked me if he should take a position in ICNB before mid-August, I'd say yes. But right now? Maybe not. So I agree. There's a lot of "wait and see" going on.
I'm fairly sanguine about initial sales, repeat sales a little less so.
"I think the demand is out-pacing the supply." I agree. And it would be nice if this were not a matter of conjecture.
Let me frame it this way: 7000 cases in eight weeks projects to roughly 11-11.5 cases for a full quarter. To me, anything less than that would be disappointing -- not necessarily worrisome but disappointing.
Least worrisome possibility: Bianco said "Richard, you talk when I tell you to talk, and I'm not telling you to talk."
More worrisome: The numbers were modest.
Perhaps. I find it a bit unsettling that on January 4, only two business days after the fourth quarter ended, ICNB was trumpeting having sold 7000 cases in the last eight weeks of 2016, but there has been no such early peek at the first quarter's sales. We shall soon see.
Your "a $1 million in revenue is the baseline expectation, at least for me, which is somewhere in the ballpark of about 20k cases sold in 3 months" sounded pretty on target to me when you posted it last week and still does.
I think that there are a number of people who are intermediate-long term positive on the stock but who think that there will be a better price at which to accumulate further between now and 24 hours after the 10-Q is released. I'm one of them. I may be wrong. I often am. My point is that if there is a significant number of others who feel as I do, it's affecting the volume now.
They buried the lead. Forty stores...meh. "(T)he company has been invited to present Bellissima for final placement at one of the largest market chains in the country during the second week in May. We are hopeful this will result in a new and significant point of sale for the brand" is potentially bigger news.
The creative surprise is that you made the Double Whopper only half eaten.
Interesting. I would have thought that the Rose would be the least popular.
It's hard to imagine that it would be. The Zero Sugar has slightly higher acidity and much less residual sugar. It should be pretty tart.
It wasn't an assertion, merely an impression. Only the Prosecco is available in my small state (RI), and I seem to recollect a post or two about it being out of stock in other places. That said, I hope it is widely available.
I am getting the impression that there is a relative scarcity of the Zero Sugar, i.e. -- it is less widely available than the Prosecco or the Rose. I hope that is not so. I think it would a big summer hit.
According to that CB Instagram post (last week?), Southern Glazer's is the distributor in South Carolina. You might ask a vendor to check with them.
At least part of the reason must be that the beer industry is so much more consolidated than the wine industry. There's no equivalent to Anheuser-Busch in wine. Advertising for wine needs to be more targeted.
That's my (uneducated) guess.
I think those are very realistic numbers, especially since January might have been a difficult month for sales.
What would you consider to be a positive surprise? Do you have certain numbers in mind for either revenues or numbers of cases sold?
Understood. I sense that some people are setting themselves up for needless disappointment. There were both inventory related and bureaucratic delays in the first quarter. (In fact, some of those delays extended into the second quarter.) I expect some solid sales in the first quarter but nothing head spinning. The second will be substantially better and the third could be a blockbuster.
Are you expecting first quarter financials to show 90000 total cases sold? I'm doubtful of that. I'd be delighted with 60000. Shouldn't all of us be? I think that 20000 cases/month would be an outstanding achievement for that period.
Good point.
If he doesn't throw something out there, tomorrow could be as bad as today. A one billion A/S combined with a 200,000 A/S is not a good situation.
The first day of trading after a reverse split is usually such a mess.
1:5000 reverse split effective 5/2. http://otce.finra.org/DailyList