Working with Investors in the Medical Cannabis and Related Sectors Contact Directly on http://www.LinkedIn.com/in/CherylShuman
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Closing my account here - don't have the stomach for drama or BS.
Sounds like you're betting against me.
NO kidding!
Shorts are going to burn.
Simple They are publicly traded with a superior product.
DAMAGE725 :) Thanks I appreciate the kind words :)
You're very welcome. I'm happy to help :)
Haven't met with them yet. Always a possibility.
Good Night Everyone! I have a very busy day on Wednesday and then the Sacramento Conference Wish me luck and watch my back here :) Thanks for all that you do to support RFMK :)
Cheryl Shuman
Thanks so much I got the stuff and tweeted, Google + and facebooked it :)
First Look? What does it mean? - Sure I can explain what it means. It's a term used in the entertainment industry. In this particular case involving RFMK it means that each and every time I have an opportunity to do a celebrity placement in film, television, music, lifestyle or events, that they are FIRST CHOICE for everything. I would be placing their products in every thing I do. If they decide that a particular project is not a fit for them then they can pass. Because it is my job to also make sure that the celebrity entity has what they want/need, if RFMK would pass and not want that placement, then I would have the right to use a different product. These rights of "first look" would apply to every thing that I do. For example, I will be speaking on stage in Sacramento at the California Unity Conference in an attempt to unite efforts to legalize in California. It's a very high profile political event. I will also be having dinner with Governor Brown, Willie Brown, Steph Sherer and many other high profile people in our movement. There are opportunities like these to have product in the gift baskets etc. I would also be sure to make sure that I mention RFMK and CANNACig in other PR that I do, whether it be for the Wilfred show on the FX network that I work with or anything else. What I do in product placement involves a number of various products, from jewelry to cars to clothes to electronics. RFMK has the exclusive in the vaporizer category with First Look rights. In regards to media and event opportunities, it also means that any time there is a high profile event like the Oscars, MTV Awards, Sundance Film Festival, Fashion Week or others, I would make sure that it's a first look opportunity for any photo opportunities for CANNACig to be photographed or video with as many newsworthy or social media worthy situations and people as possible.
I hope that explains :) Happy to help.
Best,
Cheryl Shuman
HELP! First Look post? I can't find it to tweet it as requested and I'm too tired to retype it all can someone please cut and paste it back to me? Thanks!
RFMK - Got Vape - Cheryl Shuman :) ---Here's a link to my buddy Nano at Got Vape. As you know they are the largest distributor of vaporizers in the world. Got Vape is another great client I work with. So, here's the beauty of working with an alliance. I shared with Got Vape that I was working with CANNACig and they want to see it, test it and if they like it.... that open up a huge opportunity! Here's a link to me and Nano out at Got Vape :)
http://beverlyhillscannabisclub.ning.com/photo/albums/got-vape-product-placement-for-wilfred-on-fx
I will keep you all posted and of course, when we have something newsworthy we will let you know :)
Does this type of information help you to understand what I'm doing to build the company?
I hope so :)
-Cheryl Shuman
Yes you must bring the CANNA Cig!!!!
Same here, wiped out and sleepy :) NIGHT xoox
It's mind blowing! $Millions$$$ every year in free products for celebs.
That would be a great photo to have for my media kit!!!
You are very welcome :)
Have a great night :)
Product Placement Vs. Endorsements in the Celebrity World
Several of you have asked questions about what's coming up. Let's talk about the difference between endorsement and implied endorsement. This is VERY important. A True Endorsement would cost someone millions of dollars especially with an A-Lister. That's going to be close to impossible with this project. HOWEVER, Product placement is implied endorsement. For example, if my company Starry Eyes had ever had to pay for an endorsement from any of the celebrities that wore my product. I would have never been able to build my company. The fact that they LOVED my designs, wore them in both real life and on screen, was photographed in them etc. That is GOLDEN!!!! Imagine People magazine seeing a photo of one of my contacts in the celebrity world or even high profile political people with a CANNACig in their hands or when I start getting the photos and video of me personally delivering the product to these folks or using them in the scene of a tv show like Wilfred or something else. The ability to use these photos and videos in social media and traditional media are WORTH millions but don't cost millions.
I hope that explains how product placement works vs. endorsements :)
-Cheryl Shuman
Yes GREAT News!
Thanks. I can't hang out all the time, but when I have some time sure :)
That's EXACTLY my plan!
Yes that's what they can afford :) No one does endorsements really unless they are Virgin Airlines or Ford Motors etc. multi billion dollar companies. Most have a product placement alliance.
Sure just tell me how to get all of that information in to one tweet :)
You're absolutely invited!
Is that true?
Thanks I love it here. It's mainly for my dog Abby :)
No problem at all. I'm happy to help :)
Just waiting for Judah to call me back and set up a time :)
Is that a good thing or a bad thing :)
Green Assets and the investors I work with and the hedge fund that I manage are in observation mode. The fund has very strict guidelines on what we can invest in. One of those guidelines/restrictions is that the companies must be publicly traded, must have $2million EBITDA or higher, MUST be fully reporting and in good standing. At this moment, RFMK does not meet those standards. We decided on an alliance so that if we can build them to that point, then we can discuss the possibility of investment.
I hope that answers your question.
I should add that I would not be here if I did not believe that we can resolve all of the past issues and build this company.
That's why I'm here. I'm in it to win it. Green Assets is a combination of an acquistion vehicle and business development company. I'm planning on merging several companies. All of this has been very publicly stated in our press releases :) I hope this help you all understand. I'm here to help.
God bless us all. :)
Cheryl Shuman
Very interesting thank you for the explanation. I'm learning very quickly :)
OH Yeah :)
PennyLand as you call it is a foreign world to me :( But like I said, I know my stuff. Let's talk about the difference between endorsement and implied endorsement. This is VERY important. A True Endorsement would cost someone millions of dollars especially with an A-Lister. That's going to be close to impossible with this project. HOWEVER, Product placement is implied endorsement. For example, if my company Starry Eyes had ever had to pay for an endorsement from any of the celebrities that wore my product. I would have never been able to build my company. The fact that they LOVED my designs, wore them in both real life and on screen, was photographed in them etc. That is GOLDEN!!!! Imagine People magazine seeing a photo of one of my contacts in the celebrity world or even high profile political people with a CANNACig in their hands or when I start getting the photos and video of me personally delivering the product to these folks or using them in the scene of a tv show like Wilfred or something else. The ability to use these photos and videos in social media and traditional media are WORTH millions but don't cost millions.
I hope that explains how product placement works vs. endorsements :)
-Cheryl Shuman
I can't wait to get my OWN CANNACig! :)
Completely Agree! :) 100%
Starry Eyes is a great example. Very soon RFMK will have it's own great media reel with it's successes!
That's a great thing! The more eyes on us the better! :) - Cheryl Shuman
absolutely true