Looks like we may get another collection line of cannabinoid products also?
"The Aura Collection features a blend of THC and CBD and is formulated to promote better mood, stress reduction, and overall enjoyment. It also contains trace amounts of myrcene to support relaxation, the company says."

https://www.wholefoodsmagazine.com/articles/17028-pluscbd-adds-new-supplement-line-and-aura-collection

Just a couple of curious observations of events that may or not mean anything. First, in the last 5 10K the wording in regards to the 007 pharmaceutical development has been the same:
"We currently contract with qualified parties and contract research organizations for our preclinical research and Investigational New Drug application (“IND”) preparation and development"
But this last 10K In March they changed the wording from "we currently contract" to "we have relationships":
"We have relationships with qualified parties and contract research organizations for our preclinical research and Investigational New Drug application (“IND”) preparation and development."
Also on Joes Linkedln page he now list one of his interest companies as iNGENu CRO a Australian company who "delivers FDA-compliant clinical trials for US Biotechs and saves them 70% of their clinical trial costs... WITHOUT the lengthy timelines typically associated with clinical trials.
Also curious is why a new market maker (ASCM) showed up and was mostly on both the bid and ask
during the recent run up in price. He is gone now.

It seems that for the first time since 2015 CVSI is lawsuit free. The last case closing May 2. This one dated back to 2015 and as usual it
was the plaintiffs lawyers who made out. They will receive about $244K and the plaintiff will receive about 3k. CVSI has negotiated a interest
free payment plan over 19 months of about 13k per month. Looking at this with a glass half full attitude it now means there should be less dilution going forward. CVSI in the past I believe has paid their attorneys in stock who have sold it into the market. There should now be less
downward pressure on the stock price from their lawyers selling. I believe the lawyers selling has contributed to a lot of the dilution over the last 5 years

A possible voice in the European giant wellness company ZINZINO? Looks like Stuart Tomc is joining their team.

Joe is super excited about the prospect of a rx drug . He believes at some point cvsi will hopefully be advancing the use of cbd for treatment .of smoking cessation.
In this radio talk show yesterday about the 20:30 minute mark Joe talks about cvsi 007.

https://radiomisfits.com/psp99/

Not sure if there is a connection between those on the panel. But Joe will be joining them.
"Talleyrand will speak at The Emerald Conference in San Diego on April 2 alongside Acute on Chronic CEO and founder Rebecca Abraham and CV Sciences CEO Joseph Dowling in a panel discussion, “The Latest Research on the Medical Applications of Cannabis.”

https://mjbizdaily.com/how-people-use-medical-cannabis-research/

A couple of new cbd dog products will be released late March.
Calming Care Soft Chews
10mg CBD 30 ct Pouch -
Beef & Bacon
Hip & Joint Health Soft Chews
10 mg CBD 30 ct Pouch -
Beef & Bacon
These products are NASC approved so its good news that today NASC announced:

https://finance.yahoo.com/news/national-animal-supplement-council-announces-195900023.html

Looks like we will have Lunar Fox products by March 13th. Looks like a work in progress. Lists the plus cbd website. The www.lunarfoxfoods.com will
hopefully be activated by then.
CVSI has a new booth listing for the Natural Foods Expo West. They also have their usual Pluscbd booth for this event.
https://expowest24.smallworldlabs.com/lunar-fox-food-co

Even though we seem to be behind the competition in regards' to a cbd plus nicotine gum, I believe we would benefit
from a Incannex IND submission to FDA.
Incannex Completes Successful Pre-IND Meeting with the FDA for CannQuit-N; a Novel Solution for Tobacco Smoking Cessation.
https://api-dev.kscope.io/ks-doc-view?key=c81d766a-c124-11ed-9981-0ed29589fc89&content=benznews&docid=5ebc9f217a3a57b0f9e65164e7f3ec7b81f6e24c

The registration date of Jan. 29th 2024 for the domain lunarfoxfoods.com would imply that it belongs to cvsi.
We know the Cv Sciences trademark date registration for LUNAR FOX being Feb. 2nd 2024. Too much of a coincidence to be ignored.

A bit baffling. Maybe a brand name change for cultured foods? New trademark filed Feb 2.

LUNAR FOX serial number 98388857
Wordmark

LUNAR FOX
Status
LIVEPENDING
Goods & services
IC 029: Plant-based imitation eggs; Plant-based imitation meat;...
outbound
Class
029, 030
Serial
98388857
Owners
CV Sciences, Inc. (CORPORATION; DELAWARE, USA

My guess the extra 500k shares are going to the law firms Procopio(San Diego) and DZP (Poland) who made this happen.
https://www.dzp.pl/en/deals-corner/399-dzp-advises-cv-sciences-on-its-first-acquisition-on-the-european-market

It would be great if Stuart Tomc who as of last month is lo longer employed by Nordic Naturals returned to cvsi.
Stuart was at one time a Vegan and he would be exceptionally qualified to place these Cultured Food products into every
natural, organic and specialty product stores that sells Pliscbd.

Just 6 weeks ago cultured foods Facebook had this post from Kroger.

Kevin Dunne
Hello Cultured Foods,
I was wondering if you're interested in expanding your products to the United States through the Kroger platform?
We are a distributor on Kroger.com, and are looking for new grocery-related brands to list through our online store.
Would you be available to attend an informational session? Your response is greatly appreciated, thanks!
Shop Groceries, Find Digital Coupons & Order Online - Kroger
KROGER.COM
Shop Groceries, Find Digital Coupons & Order Online - Kroger
Shop Groceries, Find Digital Coupons & Order Online - Kroger
Reply
6w

When the big box stores consider what products to carry they will undoubtable be looking at the quality and testing behind the finished product.
A excellent written explanation of the process that makes Pluscbd one of the best.
https://www.cannabisproductsinsider.com/articles/128292-how-cv-sciences-ensures-hemp-product-quality

It was almost two years since the company created a new investors presentation. The new presentation reflects thru charts the present overall state of the cbd market and how cvsi is doing. Its encouraging to see that although the overall sales of cbd is declining the market share of cvsi product sales continue to rise according to SPINS (july 2023)
https://d1io3yog0oux5.cloudfront.net/_6345b7c0057da3484b9f63505fa8fd81/cvsciences/db/354/2772/pdf/CVSICorpDeckOct2023_16112708099.pdf

Safe banking may help cvsi sell more products by again adding the convenience
of payment. For a short time I used PayPal for all my cvsi purchases This was stopped by the banks.
PayPal at one time was lobbying for Safe banking. If Safe banking is passed payments with PayPal and others
may be possible for cbd products.

Without any fanfare to investors cvsi did attend and exhibit a couple of weeks ago at the National Association of Chain Drug Stores.
Wish they would at least mention or post a photo on social media to inform investors.
https://tse.nacds.org/wp-content/uploads/tse_mtm_exhibitors.pdf (pluscbd)
https://tse.nacds.org/

The idea of the CVSI business model of outsourcing everything is bolstered by this story. Also the story gives credence to Joes
recent idea of adding revenue by acquisition.
https://mjbizdaily.com/canadian-cannabis-companies-back-off-from-us-hemp-cbd-market/
Meanwhile, Whitney sees an evolution in the way some companies approach the cannabis market, citing as an example Canopy’s move toward an “asset-light model” with third-party sourcing.

Whitney expects companies will “develop that very same model for hemp and hemp-derived products.”

By way of analogy, Whitney offered ketchup.

Canadian LPs and U.S. multistate marijuana operators alike have “tried to be experts in the equivalent of growing tomatoes, of processing tomatoes, of making ketchup and distributing that ketchup,” he said.

But ketchup kings such as Heinz or Hunt’s “don’t do that with their ketchup,” he continued: They contract out to tomato growers and processors, then brand and sell the ketchup themselves.

“I think that’s the very same model that we’re starting to see evolve for cannabis, for the LPs out of Canada, and for some of the MSO brands in the United States,” he said.

“Now it’s starting to come into a branding play and an outsourcing play, (a) contract-manufacturing play, much more so than a vertical-integration play
The retreat of some companies from the American hemp CBD sector might benefit those who remain, suggested Brightfield’s Gomez.

Hemp CBD assets are “being sold at a fraction of the cost that these companies paid for them,” she said, “which indicates that valuations are an order of magnitude lower, and there’s a lot of people that are out there right now that are shopping for distressed assets.”

Here is another new product that should be popular. First time using cbn in a product. Seems like a lot of sleep inducing ingredients.
https://myhealthetc.com/pluscbd-reserve-sleep-gummies-25mg-cbd-5mg-cbn-2-5mg-thc-and-3mg-melatonin/

Received three quick responses to my e-mail inquiry from California(the biggest cbd consumer in the world)
My question:
For how long can I sell retail cbd products that are not on your list of
authorized companies? (IHEO-CDPH) Will there be any enforcement?
Answer #1
For in-state IH food products, the retailer must ensure that the prepackaged and shelf-stable IH food products come from CDPH approved manufacturers with a valid IHEO.
Answer #2
Thank you for contacting the California Department of Public Health, Food and Drug Branch (FDB) about the Industrial Hemp Enrollment and Oversight (IHEO) Authorization. Due to the volume of questions about this new program, please allow us additional time to respond.
In the meantime, we encourage you to check out our IHEO webpage that provides great resources for your firm. In addition, this is being updated often so please check back for updates.
Industrial Hemp Enrollment and Oversight Web Page
We appreciate your time and support of this new Program. Thank you again for reaching out to us.
Sincerely, Food and Drug Branch
Answer #3
Good morning - Industrial hemp products sold at retail stores/businesses must come from CDPH approved sources. Local health authorities may verify compliance of industrial hemp products meet AB 45 requirements. Local agencies and the public may report complaints to CDPH via various methods.
In addition, state, local or law enforcement authorities have additional inspection authorities for industrial hemp plant material, raw extract, intermediary industrial hemp products, and final finished products pursuant to AB 45 (see Health and Safety Code 111927.2) as follows:
May review handling and transportation at any point in the supply chain
Take samples at any point in the supply chain and test samples
Notify CDPH of noncompliance

Its been two years in the making but yes AB 45 kicking in should be huge news.
“As a California-based company, we are very pleased with the enactment of AB 45, which we believe will lead to significant retail expansion of CV Sciences’ PlusCBD™ products in our home state
https://ir.cvsciences.com/press-releases/detail/183/cv-sciences-inc-applauds-the-california-legislature-for

California has come out with a list of authorized industrial hemp firms who are abiding by the state laws thru registering. This process cost money. Many of CVSI competitors are not on the list. Hopefully there would be some enforcement.
https://www.cdph.ca.gov/Programs/CEH/DFDCS/CDPH%20Document%20Library/FDB/FoodSafetyProgram/IndustrialHemp/AuthorizedIHFirms.pdf

More new thc free products coming.
100 mg Softgels will be available early August
2000 mg Cooling Topical will be available early September

This new product comes in a great looking package that I don't know how to show .Sent out to wholesalers.
"Get the kind of sleep you’ve only
dreamed of. The Dream Catcher
bundle combines +PlusCBD Sleep
gummies and Reserve Collection
gummies for a unique blend of
soothing botanicals and natural sleep
enhancers to help calm your mind and
soothe your body, gently guiding you
to peaceful slumber.
KIT INCLUDES:
¦ (1) +PlusCBD Reserve Collection
2.5 mg THC, 25 mg CBD,
30 ct Sour Watermelon
¦ (1) +PlusCBD Sleep Gummies
10 mg 30 ct Raspberry
Pre-order now through August 31, 2023.
Limited quantities available - order while supplies last!
No other discounts apply.
All orders placed by or before September 30, 2023,
will ship the week of October 16, 2023.
Retailer Sleep Kit signage includes posters and
endcaps. Retailers who commit to a Sleep Kit order
will receive signage information in late summer"

What happened to the annual meeting? I can't get through. Supposedly 10am pst.
https://ir.cvsciences.com/ir-calendar/detail/2764/annual-meeting-of-stockholders

FDA new guidelines for NRT's (cv-007) could allow quicker approvals to market. Maybe this is what we have been waiting for?
" allows sponsors to rely in part on the agency’s previous finding of safety"
" It also considers the combination and use of more than one NRT drug product"
"The guidance describes abbreviated pathways and strategies for NRT products"
https://www.fda.gov/drugs/drug-safety-and-availability/fda-issues-final-nicotine-replacement-therapy-drug-products-guidance

New interview.
"As a brand that’s wholly focused on a science-based wellness approach, CV Sciences is actually looking into the connection between CBD and nicotine addiction, as well. This is something the company is both proud of and excited about".

“Our development program for nicotine addiction has shown strong early evidence of effectiveness in using CBD to treat nicotine addiction,” says Dowling. “This program is even more exciting since we recently received a patent on this technology from the Japan Patent Office, to go along with other issued patents on this technology in the United States, Canada, Australia, and six European countries.”
https://cbdoracle.com/news/interviews/cv-sciences-hemp-safety-and-education/

New product now available.
https://www.pluscbdoil.com/cbd-products/cbd-gummies/cbd-gummies-reserve-extra.html

You seem to be missing some important facts in the 10k
16. SUBSEQUENT EVENTS
Subsequent to December 31, 2022, the Company received cash payment related to CARES Act Employee Retention Credits of $1.1 million from the IRS.

As far as I can tell Dowling took a paycut and will not receive any deferred compensation from last year. But I think you already knew that.
https://www.sec.gov/Archives/edgar/data/1510964/000151096423000016/cvsi-20221231xex1045.htm
Compensation. Section 2.1 of the Employment Agreement shall be amended and superseded, as follows:

“2.1 Base Salary. During the Term of this Agreement, the Company shall pay to Executive an annual base salary in such amounts as the Compensation Committee of the Board of Directors (the "Compensation Committee") shall recommend to the full Board of Directors for approval (the "Base Salary"). As of October 1, 2022, Executive’s Base Salary shall be $300,000. The Company shall withhold from any payroll or other amounts payable to Executive pursuant to this Agreement all federal, state, city or other taxes and contributions as are required pursuant to any law or governmental regulation or ruling now applicable or that may be enacted and become applicable in the future.”

2. Deferred Compensation. Section 2.12 of the Employment Agreement shall be amended and superseded, as follows:

“2.12 Deferred Compensation. The Company has accrued deferred salary for Executive through September 30, 2022 (“Deferred Compensation”). Upon determination by the Board in its sole discretion, the Company may pay all Deferred Compensation at any time during the Term. Effective as of October 1, 2022, Executive shall accrue no additional Deferred Compensation.”

Its not a coincidence that in the same week
#1 Joe stated "we are actively pursuing international prospects that will allow us to leverage our brand and high quality products"
#2CVSI released new THC-Free products(hemp grown in Oregon)
#3 for good measure tossed in Japans interest in CBD patent
In Japan CBD can only be processed from hemp stalks and seeds to be legal(so unless you want some jail time don't get caught with those CW gummies to help you quit smoking).in Japan

If you recall in 2020 for some reason cvsi helped someone set up a product "Sumiki" with processed CBD from hemp stalks and seeds to test the waters in Japan.
Sumiki's last post on facebook was April 11th 2021
On July 30 2021 PLUSCBD.JP was registered as a domain.
Here is the content and ingredients of SUMIKI's CBD oil.
Product: Broad Spectrum CBD Oil (content: about 99%)
Contents: 1ml (about 25 drops)
Country of Origin: USA (San Diego)
Manufacturer: CV Sciences, Inc.
According to Mr. SUMIKI's website and blog, the manufacturing process at CV Science was meticulous, in order to prevent THC, an illegal ingredient, from being mixed in with CBD products for Japan, the production lines were separated from those for the United States.
So I believe this was part of the "cross-functional innovation process for our consumer products development using a modified stage gate process. Our new product development activities include ideation and feasibility, product development, scaleup and validation, and product launch" Joe mentioned

The new daily heroes program has kicked in. (military, first responders, and teachers)
www.pluscbdoil.com/daily-heroes-discount-program.html

A couple of the new products are available.
https://www.pluscbdoil.com/thc-free-cbd-for-daily-balance.html

New products soon
25 mg THC Free Gummies -

25 mg THC Free Softgels - ETA 3/20/23

Reserve EXTRA Gummies 5mg THC / 25 CBD - ETA 3/31/23

This is the first time I noticed this. Great for us veterans.
https://www.pluscbdoil.com/military-discount-program.html

I believe this is the company that cvsi sources its raw products from the Netherlands. They will now have a production company Mid summer in Indiana. Sounds like possible cheaper sourcing materials for cvsi products. We know cvsi has sourced already from Indiana farmers. Maybe its somehow all related.
https://hemptoday.net/dutch-group-will-set-up-advanced-large-scale-hemp-processing-facilities-in-indiana/

Its just a old statement that should be updated. I believe they are sourcing hemp
from at least 3 different states. Maybe they were just waiting for the US to catch up on
harvesting technology. A new patent application for a harvester this week looks like how cvsi liked to harvest their hemp
https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/20230046458

Just received new SPINS data. This data covers the National Coop Grocers(NCG) about 220 stores in 38 states.
The new data covers 52 weeks ending 1/29/2023. Comparing this data to 52 weeks ending 10/22/2022 shows the following
fastest growing sku's
Pluscbd SLEEP $66,481 (Oct.22) $79,001(Jan.2023)
Pluscbd CALM $62,179 (OCT. 22) $70.260 (Jan.2023)
Pluscbd RESERVE peach $44,261 (Oct.22) $58,022 (Jan. 2023)
Pluscbd Reserve watermelon $43,592 $58,224 (Jan 2023)

So with the help of these 4 sku's in the top 10 sku's, sales have increased for the first time in 2 years overall
from $638k (Oct "22) to $641K (Jan 2023)
Okay to the cvsi detractors this isn't much but it may indicate the decline has stopped.

Just for the sake of argument we know Filltech USA produces some of the cvsi products.
"Our state of the art, 75,000 square foot manufacturing facility located in Rockwell, North Carolina is FDA registered and compliant with Current Good Manufacturing Practices (cGMP) and meets GRMA ANZI standards. We also meet the compliance standards of Health Canada, TGA (Australia), and EU regulators".
Additionally, FillTech USA successfully completes rigorous quality and safety audits conducted by our customers each year.
https://www.filltechusa.com/about-us/

ProCBD Pain Cream (Penetrating) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2022-02-02
ProCBD Pain Cream (Arthritis) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2022-02-02
PlusCBD Pain Cream (Penetrating) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2022-02-02
PlusCBD Pain Cream (Arthritis) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2022-02-02
ProCBD Pain Cream (Penetrating) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
ProCBD Pain Cream (Arthritis) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
ProCBD Pain Cream (Muscle) 4ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
PlusCBD Pain Cream (Penetrating) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
PlusCBD Pain Cream (Arthritis) 2ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
PlusCBD Pain Cream (Muscle) 4ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
PlusCBD Sport Recovery Stick 1ozCV Sciences, Inc., Filltech USA, LLC Otc Medication 2021-08-24
https://fda.report/Company/Filltech-Usa-L-L-C