Reeds Inc. (REED)

[NewJerichoMan]

They announced a private placement of $2.2M. The stock reacted predictably. The rub is predicting when it's bottomed.

[jhnvtjll]

What caused the drop?

[NewJerichoMan]

Okay, the stock has taken a beating recently, and deservedly so, but is it time for a reversal? RSI has hovered around 20 for a while. Chart would turn encouraging with one good up day.

[kxkyle]

I'm disappointed and out. Look at VUZI and ENUM instead. Of course, listen to no one and do your own dd

[Mr_Doug]

I've not been folowing this one too close. Thought about buying a couple months ago...what's with the recent drop off? Can't find a lot of news in this company.

[kxkyle]

REED 2015 results today 4:30DST

[stocktrademan]

$REED recent news/filings

bullish 5.78
double bottom
moving average breakout and retest

## source: finance.yahoo.com

Thu, 17 Dec 2015 16:08:09 GMT ~ Reed’s, Inc. Earnings Analysis: Q3, 2015 By the Numbers


read full: http://www.capitalcube.com/blog/index.php/reeds-inc-earnings-analysis-q3-2015-by-the-numbers/
*********************************************************

Tue, 08 Dec 2015 18:17:51 GMT ~ REED'S, INC. Financials


read full: http://finance.yahoo.com/q/is?s=reed
*********************************************************

Thu, 03 Dec 2015 14:25:00 GMT ~ Market Data on Movers and Shakers - Research on Reed's, CD International Enterprises, MagneGas and Transcat

[Accesswire] - NEW YORK, NY / ACCESSWIRE / December 3, 2015 / Moments ago, Trader's Choice released new research updates concerning several important developing situations including the following equities: Reed's Inc ...

read full: http://finance.yahoo.com/news/market-data-movers-shakers-research-142500730.html
*********************************************************

Thu, 03 Dec 2015 13:30:00 GMT ~ Reed’s, Inc. Expands Distribution Into the Caribbean

[GlobeNewswire] - LOS ANGELES, Dec. 03, 2015-- Reed’ s, Inc., maker of the top selling craft sodas nationwide today announced that it has partnered with DP Distribution, LLC, one of the largest US based independently owned ...

read full: http://finance.yahoo.com/news/reed-inc-expands-distribution-caribbean-133000262.html
*********************************************************

Tue, 01 Dec 2015 13:30:00 GMT ~ Beverage Digest Future Smarts Conference Invites Chris Reed - CEO and Founder of Reed’s as a Guest Speaker

[GlobeNewswire] - LOS ANGELES, Dec. 01, 2015-- Reed’ s, Inc., maker of top selling craft sodas nationwide today announced Chris Reed, Founder and CEO of Reed’ s, Inc. will be one of the featured speakers at the Beverage ...

read full: http://finance.yahoo.com/news/beverage-digest-future-smarts-conference-133000947.html
*********************************************************

$REED charts

basic chart ## source: stockcharts.com



basic chart ## source: stockscores.com



big daily chart ## source: stockcharts.com



big weekly chart ## source: stockcharts.com



$REED company information

## source: otcmarkets.com

Link: http://www.otcmarkets.com/stock/REED/company-info
Ticker: $REED
OTC Market Place: Not Available
CIK code: 0001140215
Company name: Reeds, Inc.
Company website: http://www.reedinc.com
Incorporated In: DE, USA

Business Description: Reed's, Inc. (NASDAQ: REED) makes the top-selling sodas in natural food markets nationwide, and iscurrently selling in 10,500+ natural food markets and mainstream supermarkets. Its six award-winning nonalcoholic Ginger Brews are unique in the beverage industry, being brewed not manufactured, and using fresh ginger, spices, and fruits in a brewing process that predates commercial soft drinks.

$REED share structure

## source: otcmarkets.com

Market Value: $76,388,805 a/o Dec 17, 2015
Shares Outstanding: 13,147,815 a/o Sep 30, 2015
Float: 4,840,000 a/o Jun 30, 2010
Authorized Shares: Not Available
Par Value: 0.0001

$REED extra dd links

Company name: Reeds, Inc.
Company website: http://www.reedinc.com

## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/REED/after-hours
Option Chain (nasdaq.com): http://www.nasdaq.com/symbol/REED/option-chain
Historical Prices (yahoo.com): http://finance.yahoo.com/q/hp?s=REED+Historical+Prices
Company Profile (yahoo.com): http://finance.yahoo.com/q/pr?s=REED+Profile
Industry (yahoo.com): http://finance.yahoo.com/q/in?s=REED+Industry

## COMPANY NEWS ##
Market Stream (nasdaq.com): http://www.nasdaq.com/symbol/REED/stream
Latest news (otcmarkets.com): http://www.otcmarkets.com/stock/REED/news - http://finance.yahoo.com/q/h?s=REED+Headlines

## STOCK ANALYSIS ##
Analyst Research (nasdaq.com): http://www.nasdaq.com/symbol/REED/analyst-research
Guru Analysis (nasdaq.com): http://www.nasdaq.com/symbol/REED/guru-analysis
Stock Report (nasdaq.com): http://www.nasdaq.com/symbol/REED/stock-report
Competitors (nasdaq.com): http://www.nasdaq.com/symbol/REED/competitors
Stock Consultant (nasdaq.com): http://www.nasdaq.com/symbol/REED/stock-consultant
Stock Comparison (nasdaq.com): http://www.nasdaq.com/symbol/REED/stock-comparison
Investopedia (investopedia.com): http://www.investopedia.com/markets/stocks/REED/?wa=0
Research Reports (otcmarkets.com): http://www.otcmarkets.com/stock/REED/research
Basic Tech. Analysis (yahoo.com): http://finance.yahoo.com/q/ta?s=REED+Basic+Tech.+Analysis
Barchart (barchart.com): http://www.barchart.com/quotes/stocks/REED
DTCC (dtcc.com): http://search2.dtcc.com/?q=Reeds%2C+Inc.&x=10&y=8&sp_p=all&sp_f=ISO-8859-1
Spoke company information (spoke.com): http://www.spoke.com/search?utf8=%E2%9C%93&q=Reeds%2C+Inc.
Corporation WIKI (corporationwiki.com): http://www.corporationwiki.com/search/results?term=Reeds%2C+Inc.&x=0&y=0
WHOIS (domaintools.com): http://whois.domaintools.com/http://www.reedinc.com
Alexa (alexa.com): http://www.alexa.com/siteinfo/http://www.reedinc.com#
Corporate website internet archive (archive.org): http://web.archive.org/web/*/http://www.reedinc.com

## FUNDAMENTALS ##
Call Transcripts (nasdaq.com): http://www.nasdaq.com/symbol/REED/call-transcripts
Annual Report (companyspotlight.com): http://www.companyspotlight.com/library/companies/keyword/REED
Income Statement (nasdaq.com): http://www.nasdaq.com/symbol/REED/financials?query=income-statement
Revenue/EPS (nasdaq.com): http://www.nasdaq.com/symbol/REED/revenue-eps
SEC Filings (nasdaq.com): http://www.nasdaq.com/symbol/REED/sec-filings
Edgar filings (sec.gov): http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001140215&owner=exclude&count=40
Latest filings (otcmarkets.com): http://www.otcmarkets.com/stock/REED/filings
Latest financials (otcmarkets.com): http://www.otcmarkets.com/stock/REED/financials
Short Interest (nasdaq.com): http://www.nasdaq.com/symbol/REED/short-interest
Dividend History (nasdaq.com): http://www.nasdaq.com/symbol/REED/dividend-history
RegSho (regsho.com): http://www.regsho.com/tools/symbol_stats.php?sym=REED&search=search
OTC Short Report (otcshortreport.com): http://otcshortreport.com/index.php?index=REED
Short Sales (otcmarkets.com): http://www.otcmarkets.com/stock/REED/short-sales
Key Statistics (yahoo.com): http://finance.yahoo.com/q/ks?s=REED+Key+Statistics
Insider Roster (yahoo.com): http://finance.yahoo.com/q/ir?s=REED+Insider+Roster
Income Statement (yahoo.com): http://finance.yahoo.com/q/is?s=REED
Balance Sheet (yahoo.com): http://finance.yahoo.com/q/bs?s=REED
Cash Flow (yahoo.com): http://finance.yahoo.com/q/cf?s=REED+Cash+Flow&annual

## HOLDINGS ##
Major holdings (cnbc.com): http://data.cnbc.com/quotes/REED/tab/8.1
Insider transactions (yahoo.com): http://finance.yahoo.com/q/it?s=REED+Insider+Transactions
Insider transactions (secform4.com): http://www.secform4.com/insider-trading/REED.htm
Insider transactions (insidercrow.com): http://www.insidercow.com/history/company.jsp?company=REED
Ownership Summary (nasdaq.com): http://www.nasdaq.com/symbol/REED/ownership-summary
Institutional Holdings (nasdaq.com): http://www.nasdaq.com/symbol/REED/institutional-holdings
Insiders (SEC Form 4) (nasdaq.com): http://www.nasdaq.com/symbol/REED/insider-trades
Insider Disclosure (otcmarkets.com): http://www.otcmarkets.com/stock/REED/insider-transactions

## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
PST (pennystocktweets.com): http://www.pennystocktweets.com/stocks/profile/REED
Market Watch (marketwatch.com): http://www.marketwatch.com/investing/stock/REED
Bloomberg (bloomberg.com): http://www.bloomberg.com/quote/REED:US
Morningstar (morningstar.com): http://quotes.morningstar.com/stock/s?t=REED
Bussinessweek (businessweek.com): http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=REED



$REED DD Notes ~ http://www.ddnotesmaker.com/REED

[gfp927z]

Here's the full Bloomberg article -- >>> Reed's Holds Talks to Get Into Restaurant Chains' Soda Fountains



by Jennifer Kaplan

December 15, 2015



http://www.bloomberg.com/news/articles/2015-12-15/reed-s-holds-talks-to-get-into-restaurant-chains-soda-fountains



Maker of Original Ginger Brew talking to three national chains

One deal could almost double the company's sales, CEO says


Reed’s Inc. is in discussions to get its natural beverages into soda fountains in major restaurant chains, aiming to capitalize on a shift by companies like Panera Bread Co. away from fare with artificial ingredients.

Reed’s is in talks with three different fast-casual restaurants that aim to end or lessen their dependence on the industry’s Big Two -- Coca-Cola Co. and PepsiCo Inc. -- for soft-drink service, Chief Executive Officer Christopher Reed said in an interview. One of those deals, worth $40 million, would almost double the company’s sales, he said. Reed declined to name the potential partners, beyond saying they were national brands.

The restaurants want to replicate their existing soda flavors, though without the artificial ingredients, Reed said. His company, which is known for its Original Ginger Brew, has been experimenting with “knocking off” other flavors for years, he said.

“What we’re trying to do is say, ‘We’re taking what you like to eat and making it healthier,’” Reed said.

Reed’s shares jumped 11 percent to $5.90 after Bloomberg reported on the discussions. The stock had been down 10 percent this year before the rally.

Panera’s Plans

Beverages are seen as the next battlefield for fast-casual companies such as Panera and Chipotle Mexican Grill Inc., which have already stripped chemicals and other additives from the food on their menus. Panera said in August that it was offering more beverages without artificial flavors, colors, sweeteners and preservatives. At the time, Panera said it was trying out different bottled drinks but hadn’t yet altered its fountain sodas.

Panera declined to comment on a potential partnership with Reed’s, which is based in Los Angeles.

Chipotle has removed all genetically modified organisms from its food menu, but it hasn’t taken a stance on beverages. Other companies also have made a push toward more natural menus. Papa John’s International Inc. eliminated additives from the chain’s pizza, and Starbucks Corp. removed artificial ingredients from its pumpkin spice latte.

Reed’s makes traditional colas as well as drinks customized for specific menus. For example, the company is working with a restaurant that sells a Thanksgiving-style turkey sandwich and has offered to make it a cranberry soda, Reed said. The company also can make his drinks low-calorie without artificial ingredients, he said.

“We are the most disruptive beverage company out there,” he said.

<<<

[kxkyle]

A prediction is what someone thinks will happen. You are WISHING for a 6+point. Lets get that straight.

I think after a good 2015 and a great Qtr1, $REED will be bought by a BigGuy in Qtr2.

Stay tuned and GoodLuck

[bigbucks535]

Hoping. Made some decent gains in the AM bought more right now. Predicting 6-6.15 tomorrow AM

[kxkyle]

Are you just hoping for 6.50 or do you know something?

[bigbucks535]

$REED 6.50 target today

[jhnvtjll]

lol

[kxkyle]

Here's why the jump:

http://www.bloomberg.com/news/articles/2015-12-15/reed-s-holds-talks-to-get-into-restaurant-chains-soda-fountains

Thanks for all your help ( he says to an empty room!)

[kxkyle]

Anyone know why big jump in REED today?

[@realToothFairy]

Why isn't this trading?

[auology]

IMPRESSIVE? JUST WAIT UNTIL THIRD QUARTER EARNINGS ARE RELEASED. MAYBE SHOCKED!

[boroborough]

Impressive . Appreciate the compiled information.

[stocktrademan]

$REED recent news/filings

bullish

## source: finance.yahoo.com

Fri, 15 Aug 2014 17:04:35 GMT ~ REED'S, INC. Financials


read full: http://finance.yahoo.com/q/is?s=reed
*********************************************************

Tue, 12 Aug 2014 20:01:51 GMT ~ REED'S, INC. Files SEC form 10-Q, Quarterly Report


read full: http://biz.yahoo.com/e/140812/reed10-q.html
*********************************************************

Tue, 12 Aug 2014 20:00:00 GMT ~ Reed's, Inc. Announces Record Second Quarter Results

[Marketwired] - Reed's, Inc. , maker of the top-selling sodas in natural food stores nationwide, today announced the financial results for its fiscal second quarter ended June 30, 2014.

read full: http://finance.yahoo.com/news/reeds-inc-announces-record-second-200000598.html
*********************************************************

Tue, 05 Aug 2014 12:30:00 GMT ~ Reed's Inc. to Discuss Second Quarter 2014 Financial Results on Tuesday, August 12th

[Marketwired] - Reed's Inc. maker of the top-selling sodas in natural food stores nationwide announced today that it intends to issue the financial results of its second quarter ended June 30, 2014 on Tuesday, August ...

read full: http://finance.yahoo.com/news/reeds-inc-discuss-second-quarter-123000738.html
*********************************************************

Sat, 02 Aug 2014 19:00:00 GMT ~ Another craft brew booms...Soda!


read full: http://www.cnbc.com/id/101875502?__source=yahoo%7cfinance%7cheadline%7cheadline%7cstory&par=yahoo&doc=101875502
*********************************************************


$REED charts

basic chart ## source: stockcharts.com



basic chart ## source: eoddata.com



big daily chart ## source: stockcharts.com



big weekly chart ## source: stockcharts.com


$REED company information

## source: otcmarkets.com

Link: http://www.otcmarkets.com/stock/REED/company-info
Ticker: $REED
OTC Market Place: Not Available
CIK code: 0001140215
Company name: Reeds, Inc.
Company website: http://www.reedinc.com
Incorporated In: DE, USA

Business Description: Reed's, Inc. (NASDAQ: REED) makes the top-selling sodas in natural food markets nationwide, and iscurrently selling in 10,500+ natural food markets and mainstream supermarkets. Its six award-winning nonalcoholic Ginger Brews are unique in the beverage industry, being brewed not manufactured, and using fresh ginger, spices, and fruits in a brewing process that predates commercial soft drinks.


$REED share structure

## source: otcmarkets.com

Market Value: $84,127,040 a/o Aug 15, 2014
Shares Outstanding: 13,042,952 a/o May 14, 2014
Float: 4,840,000 a/o Jun 30, 2010
Authorized Shares: Not Available
Par Value: 0.0001
$REED extra dd links

Company name: Reeds, Inc.
Company website: http://www.reedinc.com

## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/REED/after-hours
Option Chain (nasdaq.com): http://www.nasdaq.com/symbol/REED/option-chain
Historical Prices (yahoo.com): http://finance.yahoo.com/q/hp?s=REED+Historical+Prices
Company Profile (yahoo.com): http://finance.yahoo.com/q/pr?s=REED+Profile
Industry (yahoo.com): http://finance.yahoo.com/q/in?s=REED+Industry

## COMPANY NEWS ##
Market Stream (nasdaq.com): http://www.nasdaq.com/symbol/REED/stream
Latest news (otcmarkets.com): http://www.otcmarkets.com/stock/REED/news - http://finance.yahoo.com/q/h?s=REED+Headlines

## STOCK ANALYSIS ##
Analyst Research (nasdaq.com): http://www.nasdaq.com/symbol/REED/analyst-research
Guru Analysis (nasdaq.com): http://www.nasdaq.com/symbol/REED/guru-analysis
Stock Report (nasdaq.com): http://www.nasdaq.com/symbol/REED/stock-report
Competitors (nasdaq.com): http://www.nasdaq.com/symbol/REED/competitors
Stock Consultant (nasdaq.com): http://www.nasdaq.com/symbol/REED/stock-consultant
Stock Comparison (nasdaq.com): http://www.nasdaq.com/symbol/REED/stock-comparison
Investopedia (investopedia.com): http://www.investopedia.com/markets/stocks/REED/?wa=0
Research Reports (otcmarkets.com): http://www.otcmarkets.com/stock/REED/research
Basic Tech. Analysis (yahoo.com): http://finance.yahoo.com/q/ta?s=REED+Basic+Tech.+Analysis
Barchart (barchart.com): http://www.barchart.com/quotes/stocks/REED
DTCC (dtcc.com): http://search2.dtcc.com/?q=Reeds%2C+Inc.&x=10&y=8&sp_p=all&sp_f=ISO-8859-1
Spoke company information (spoke.com): http://www.spoke.com/search?utf8=%E2%9C%93&q=Reeds%2C+Inc.
Corporation WIKI (corporationwiki.com): http://www.corporationwiki.com/search/results?term=Reeds%2C+Inc.&x=0&y=0
WHOIS (domaintools.com): http://whois.domaintools.com/http://www.reedinc.com
Alexa (alexa.com): http://www.alexa.com/siteinfo/http://www.reedinc.com#
Corporate website internet archive (archive.org): http://web.archive.org/web/*/http://www.reedinc.com

## FUNDAMENTALS ##
Call Transcripts (nasdaq.com): http://www.nasdaq.com/symbol/REED/call-transcripts
Annual Report (companyspotlight.com): http://www.companyspotlight.com/library/companies/keyword/REED
Income Statement (nasdaq.com): http://www.nasdaq.com/symbol/REED/financials?query=income-statement
Revenue/EPS (nasdaq.com): http://www.nasdaq.com/symbol/REED/revenue-eps
SEC Filings (nasdaq.com): http://www.nasdaq.com/symbol/REED/sec-filings
Edgar filings (sec.gov): http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001140215&owner=exclude&count=40
Latest filings (otcmarkets.com): http://www.otcmarkets.com/stock/REED/filings
Latest financials (otcmarkets.com): http://www.otcmarkets.com/stock/REED/financials
Short Interest (nasdaq.com): http://www.nasdaq.com/symbol/REED/short-interest
Dividend History (nasdaq.com): http://www.nasdaq.com/symbol/REED/dividend-history
RegSho (regsho.com): http://www.regsho.com/tools/symbol_stats.php?sym=REED&search=search
OTC Short Report (otcshortreport.com): http://otcshortreport.com/index.php?index=REED
Short Sales (otcmarkets.com): http://www.otcmarkets.com/stock/REED/short-sales
Key Statistics (yahoo.com): http://finance.yahoo.com/q/ks?s=REED+Key+Statistics
Insider Roster (yahoo.com): http://finance.yahoo.com/q/ir?s=REED+Insider+Roster
Income Statement (yahoo.com): http://finance.yahoo.com/q/is?s=REED
Balance Sheet (yahoo.com): http://finance.yahoo.com/q/bs?s=REED
Cash Flow (yahoo.com): http://finance.yahoo.com/q/cf?s=REED+Cash+Flow&annual

## HOLDINGS ##
Major holdings (cnbc.com): http://data.cnbc.com/quotes/REED/tab/8.1
Insider transactions (yahoo.com): http://finance.yahoo.com/q/it?s=REED+Insider+Transactions
Insider transactions (secform4.com): http://www.secform4.com/insider-trading/REED.htm
Insider transactions (insidercrow.com): http://www.insidercow.com/history/company.jsp?company=REED
Ownership Summary (nasdaq.com): http://www.nasdaq.com/symbol/REED/ownership-summary
Institutional Holdings (nasdaq.com): http://www.nasdaq.com/symbol/REED/institutional-holdings
Insiders (SEC Form 4) (nasdaq.com): http://www.nasdaq.com/symbol/REED/insider-trades
Insider Disclosure (otcmarkets.com): http://www.otcmarkets.com/stock/REED/insider-transactions

## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
PST (pennystocktweets.com): http://www.pennystocktweets.com/stocks/profile/REED
Market Watch (marketwatch.com): http://www.marketwatch.com/investing/stock/REED
Bloomberg (bloomberg.com): http://www.bloomberg.com/quote/REED:US
Morningstar (morningstar.com): http://quotes.morningstar.com/stock/s?t=REED
Bussinessweek (businessweek.com): http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=REED



$REED DD Notes ~ http://www.ddnotesmaker.com/REED

[boroborough]

That is a good call.

[WealthyKing]

looks like it could go up to 7.50 and close the gap. i didn't expect this move based on the last conference call i was in. management did a good job convincing us that revs were going to take a big dive in q2, which is why pps declined into the 4's.

jokes on us i suppose.

[boroborough]

Just curious to know your take on REED from here?

[gfp927z]

>>> Reed's, Inc. Announces Record Second Quarter Results



18% Growth in Net Revenue Drives $633,000 Second Quarter Profit; Company Achieves Year-to-Date Profitability



LOS ANGELES, CA--(Marketwired - Aug 12, 2014) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced the financial results for its fiscal second quarter ended June 30, 2014.

Financial Highlights: Second Quarter 2014 Compared to Second Quarter 2013

•Net revenue increased 18% to a record $11.2 million

•Gross profit increased 51% to $3.7 million

•Gross profit margin increased 700 basis points to 33% from 26%

•Plant Idle Capacity costs improved from 5% of net sales to 4%

•Company achieved net income of $633,000 versus a net loss of ($494,000)

•Earnings per diluted share of $0.05 versus loss of ($0.04) per diluted share

•Modified EBITDA was $1.1 million during the 2014 second quarter versus a negative $100,000 during the same period last year. (See EBITDA table at end of this release for further non-GAAP information).


Operational Highlights: Second Quarter 2014 Compared to Second Quarter 2013

•Reed's Ginger Brew sales increased by 34%

•Virgil's craft sodas sales increased by 10%

•Reed's Culture Club Kombucha sales increased by 35%

•Driven by plant improvements in Los Angeles in 2013, production was 221,000 cases during the second quarter 2014, an increase of 28% over the second quarter 2013


Marketing/Distribution Highlights:

•Reed's announced that Reed's and Virgil's premium craft sodas are now authorized at SpartanNash stores throughout the Midwest

•Reed's announced that Reed's and Virgil's premium craft sodas are now authorized at Food Lion grocery stores in the Mid-Atlantic and Southern states

•Reed's announced the rollout of Reed's Culture Club Kombucha into Dierbergs throughout Missouri and Illinois

•Reed's announced a new distribution partnership with Haralambos Beverage Company in Southern California

•Reed's announced that Reed's and Virgil's premium craft sodas are now authorized at Books-A-Million, Inc.



"Our sales momentum continues and we achieved profitability, not only in the second quarter, but also year-to-date. Sales for the quarter were driven by a 34% increase in sales of Reed's Ginger Brews that grew organically at an accelerated clip without any new marketing programs. Our Kombucha sales slowed while we changed packaging, but still racked up 35% sales growth for the quarter. We estimate that our Kombucha growth rate would have been approximately double this rate had we not experienced these production delays. We are second in market share and continue to believe that there is significant growth opportunity in this beverage category that is estimated to be $500 million in annual retail sales," commented Chris Reed, Founder and CEO of Reed's, Inc.

"Our second quarter sales were driven by a 21% increase in our core brands (Reed's & Virgil's) and a 35% increase in the sales of our Kombucha beverages. Our private label sales were off by $749,000 in the second quarter, accounting for only 5% of our gross sales, although we anticipate that the category will experience decent growth in the back half of the year. Our gross margin increased 100 basis points to 33% versus the first quarter of 2014 and 700 basis points when compared to the prior year when we had a contractual issue with a private label product offering. Year over year we had a 51% increase in gross profit dollars for the quarter," stated Larry Tomsic, Interim CFO at Reed's, Inc.

Chris Reed, CEO and Founder, continued, "We kicked off the third quarter with the launch of our first national TV advertising campaign targeted at foodies who can appreciate the taste and quality of our Reed's Extra Ginger Brew. We believe that in addition to increasing brand awareness it will ultimately drive sales to the doors that carry Reed's products. We continue to focus our efforts on driving sales and improving gross margins to fund our growth. Although our foundation was built in the natural grocery channel, we have seen significant growth coming from the traditional grocery channel where carbonated soft drinks are struggling and consumers are increasingly looking for unique and all natural beverages like our Reed's Ginger Brew and Virgil's craft sodas."

2014 Outlook

The Company expects revenue growth of 15-20% in fiscal 2014. Core brands (Reed's & Virgil's) are expected to grow 15-20%; Kombucha is expected to grow 40 to 50%; and our other product category, that includes private label, candy and non-core beverage assortments, is expected to be approximately flat. EBITDA is expected to range between $1.5 and $2.0 million for the year and the Company expects to generate a modest net income.

The Company will conduct a conference call @ 4:30PM EDT today, August 12th, to discuss its 2014 second quarter results and outlook for the future. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time [phone]. International callers should dial [phone].

A replay of the call will be available on the Reed's website at www.reedsinc.com in the "Investors" section following the earnings call within a day.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. The company is celebrating 25 years of hand crafting the best sodas in the world, naturally, in 2014.

<<<

[boroborough]

Reeds Inc, beat second quarter estimates of a penny five fold. Current product demand outstrip product/ distribution. Company continues double digit growth with overlap marketing through current distributers in new territories.. $0.05

[gfp927z]

>>> Reed's, Inc. Launches First-Ever TV Ad Campaign Featuring Reed's Ginger Brews


Commercial Features Founder and CEO Chris Reed



http://finance.yahoo.com/news/reeds-inc-launches-first-ever-123000277.html



LOS ANGELES, CA--(Marketwired - July 22, 2014) - Reed's, Inc. (NYSE MKT: REED) today announces the launch of a national cable advertising campaign - the first in the company's 25-year history. The ad, produced by Evans Media Group LLC out of Los Angeles and Fusion Idea Lab in Chicago, focuses on the company founder's affinity for ginger in his Reed's Ginger Brews sold nationwide. The four-week campaign will run over the course of the summer on national cable networks like Bravo, BBC America, Cooking Channel and HGTV - reaching an audience of approximately 27 million.

"Reed's Ginger Brews have been the number one selling sodas in natural foods practically from the start. Our customer advertising has for the most part been getting the stores to put us on the shelf and customers telling friends. We are excited to finally start advertising on national TV and sharing our beverages with a wider audience. The funding for our commercials is made possible by the improving profitability of the company," said CEO and Founder Chris Reed.

In the ad, Reed talks in detail about what goes into his famous Reed's Ginger Brew: fresh ginger root, spices, fruit juices and honey. The ad also includes positive testimonials, ends with a jump in the pool, a "cheers" and a promise that "you'll never drink another ginger ale again."

"First of all the products are awesome. It's always great to have amazing products to advertise. And Chris Reed, the CEO, is the real deal," said Michael Oberman, president and creative director at Fusion Idea Lab. "He is not only passionate about all his products and his company, but he is also true to himself -- all of which comes through in the commercial which I think consumers will fully embrace."

"From a planning perspective, we did the media research that told us exactly where potential new Reed's fans could be found," said Peter Evans, founder of Evans Media Group LLC. "We're fortunate to be able to take real advantage of Chris' national product distribution by using exactly the right cable television networks that will make a real impact for his new campaign."

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. The company is celebrating 25 years of hand crafting the best sodas in the world, naturally, in 2014.

<<<

[TrueTrades]

§REED F&B POTD @ $5.10 §

[gfp927z]

>>>Reed's, Inc. Launches 25th Anniversary Sweepstakes.


Reed’s offers a chance to win 2,500 shares of NYSE MKT: REED common stock plus hundreds of prizes; Everyone who enters wins something




Reed's, Inc.

July 8, 2014



LOS ANGELES--(BUSINESS WIRE)--



http://finance.yahoo.com/news/reeds-inc-launches-25th-anniversary-155900511.html



Reed’s, Inc. (NYSE MKT: REED) today announces the launch of “25 Years of Ginger Love” to celebrate a quarter century of making Reed’s Ginger Brew, being the top-selling natural sodas in the country and selling their 400th million bottle. Through the sweepstake, the grand prize winner will win the current cash value of 2,500 shares (as of December 8, 2014) of Reed’s common stock (NYSE MKT: REED). Additionally, Reed’s will give away hundreds of 25th anniversary t-shirts, Moscow Mule mugs, Reed’s Ginger Brew packs and coupons to the company’s online store. Everyone wins!

In 1989, Founder and CEO Chris Reed had a vision to dose the world with ginger. “I strongly believe in the healing power of ginger. People have been using ginger for at least 40 centuries according to the first written records on the use of medicinal herbs,” he said. “During our 25 years of pushing ginger, there has been acceleration in the number of medical research studies on ginger showing new uses besides the traditional ones for digestive complaints, nausea and soreness in general. I bet my career that people would switch to more healthy foods and grow more conscious of what they are putting into their bodies. I see this trend continuing without stop into the future with ginger becoming increasingly more important. It has been fulfilling to be part of this huge shift.”

Reed’s vision became reality by pioneering many products with ginger, resulting in 10 million pounds of ginger in the U.S. diet.

Fans can “like” the Reed’s Facebook page to enter to win shares of the Reed’s NYSE MKT stock.1 Winners will be randomly selected in the beginning of December. The first place winner will receive a prize with a current approximate value of $13,000 that will include:
• The cash value of 2,500 common stock shares of Reed’s (NYSE MKT: REED)
• A case of Reed’s Ginger Brew
• 2 Moscow Mules mugs and a t-shirt

A second place winner will receive a prize with an approximate value of $5,000 and will include:
• The cash value of 1,000 common stock shares of Reed’s (NYSE MKT: REED)
• A case of Reed’s Ginger Brew
• Other company merchandise

A third place winner will receive a prize with an approximate value of $2,500 and will include:
• The cash value of 500 common stock shares of Reed’s (NYSE MKT: REED)
• A case of Reed’s Ginger Brew
• Other company merchandise

Everyone wins a $5 off coupon on the Reed’s online e-commerce store. Reed’s will also hold other contests throughout the year, with giveaways like Reed’s copper mule mugs, which are best paired with a Moscow Mule cocktail using one of Reed’s Ginger Brews and a favorite vodka.

Just in time for summer, Reed’s is also dressing up its top-selling products with new bottleneck labels to promote the sweepstakes. The 25th anniversary bottleneck label will start to appear on shelves in July.

“So much has changed since June 1989, like the price of a stamp and a Volkswagen Beetle – my first delivery ‘truck,’” said Reed. “We’re looking forward to what the next 25 years holds for us.”

About Reed's, Inc.
Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed’s products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2014, the company is celebrating 25 years of hand crafting the best sodas in the world, naturally.

Follow Reed’s on Instagram, Twitter and Facebook.

Suggested Tweets:
• Celebrate #gingerlove with @reedsgingerbrew. Go to Facebook and win Reed’s common stock.
• @reedsgingerbrew is giving away common stock to celebrate 25 years of #gingerlove. Enter to win on Facebook.
• How do you celebrate #gingerlove? A Moscow Mule and @reedsgingerbrew common stock! Learn more on Facebook.

1 See official rules for details.

<<<

[auology]

I just keep adding to the collection. Beginning to wonder the reason to invest€£¥?!@$!

[WealthyKing]

yep, i sold 1/2 my position yesterday as 5.00 support clearly failed. waiting on bottom for re-entry with that 1/2

[scanc2211]

Yikes

[WealthyKing]

$Reed putting up some nice momentum here, looking for +$6.00 again soon

[scanc2211]

What's up here?

[WealthyKing]

nice close today

[WealthyKing]

$REED way oversold! in for starter at 5.04

[auology]

SEE YOU MET YOUR TARGET, BUT ARE YOU STILL HOLDING? WITH REVENUES AROUND $42 MILLION AND $1.1 MILLION CASH, I'D SAY REED COULD HIT MID TEENS EASY. DO YOU HAVE ANOTHER ENTERY PRICE?

[gfp927z]

I see Reed's as a long term buy/hold, rather than a trading stock. In one of the 2012/13 conf calls Chris said he'll eventually sell the company after the revenues hit $200 mil/year or more. He said they had ongoing buyout interest, buy he wants the company to grow considerably before selling. I figure within 5 years or so you'll probably see a buyout.

[auology]

IINTERESTING. WHAT IS YOU CALL TARGET/ NEAR TERM?

[gfp927z]

>>> Cover <<<


Closing at the low today suggests more downside, then it'll probably base/stabilize for a while. Key support levels look like $5 and then $4.

Looks like an over-reaction to me. Analysts were probably expecting something closer to profitability for 2013 instead of the $1.5 mil loss. I didn't hear the earnings call, but in the transcript I see Chris briefly alluded to a possible equity financing, but he didn't elaborate, and that may have spooked investors. The stock action today was really weak, no sign of a bounce and it closed right at the low. So probably some additional downside in the near term and then a consolidation.

For the longer term I like the company's prospects a lot. The overall market, I'm not so sure..

[auology]

AT WHAT POINT SHOULD REED BE COVERED?

[gfp927z]

Reeds -- >>> Four Stocks That Can Double In 2014




Dec. 31, 2013


Includes: BBRY, FB, REED, ZQK



http://seekingalpha.com/article/1922811-four-stocks-that-can-double-in-2014?source=yahoo



...Reed's

Current Makeup

You might not have heard of small-cap Reed's, but you will want to take note of this company. One of the most exciting aspects of REED is that the company is part of a growing industry - natural foods. Within natural foods, REED is in an even more exciting portion - kombucha. We are looking at a company that is in one of the most exciting growth portions of the food industry. The kombucha industry grew 40% in 2013, and it may grow 50%+ in 2015. The industry is now a $500M industry now, and we like the industry to continue to expand in the coming year. The company is the #2 in the industry, and the #1 company is private.

The stock is very cheap and quite unknown, which is part of the reason for it making this exclusive list. The stock is priced at 2.5x sales, but with only 12M shares outstanding, if they start to attract attention we can expect a Chipotle (CMG) style small share float explosion. The company is another that is still struggling to turn consistent profits, but given the potential in kombucha, this could easily be a thing of the past. In the company's latest quarter, they saw 75% increase in volumes for kombucha sales year/year, and the company is really just getting started a little over one year into the industry. In fact, the company is having so much success with the product that their current production appears unable to meet demand, and they are starting to look for some third party companies to help production. According to Nelson data, kombucha will grow 70% in 2013, and the main reason is that kombucha is making the move from the natural foods market to the mainstream market.

What's coming in 2014?

More growth! The company is expected to see 30% revenue growth in 2014, and that will help push profits a lot. One of the biggest problems for the company has been productin capabilities. The company spoke many times in their latest quarterly report of production issues causing them to not reach their maximum potential. They also mentioned that they are spending a lot of money to improve efficiencies. The kombucha is only produced in REED's West Coast facility currently, but they are looking to expand it to their East Coast facility and move some simpler products out to allow for larger kombucha production. As the production issues become less intrusive, margins should grow as well as volumes.

Expanding distribution will be a big part of the success of 2014. If the company can continue to add more locations, they will really start to see success. They added quite a few companies in 2013 - Kroger (KR), Wegmans, Jewel-Osco, owned by Supervalu (SVU), and other natural grocers. The movement into larger, standard grocers will have a two-fold benefit. First off, it will expand volumes organically. Additionally, it will introduce the drink into more homes and more tasters that will also increase the amount of people that drink the beverage, compounding growth further. Many natural foods consumers already like the drink, and so they need a more mainstream consumer to get into it to have more success.

Valuation

This one is tough to value given its lack of profitability and a lot of questions about how much they can grow in the coming year in margins. What we can see is that 25-30% revenue growth is not at all out of the question. Revenue is expect to move to around $49-$50M in 2014. Price/sales at 2.5x puts the company's market capitalization at $125M, a 50% growth in market capitalization. That would push share value to $10 alone. Yet, the effect that growth will have is that when the growth starts to become more mainstream, this stock will get a long squeeze because so few shares trade, and we can see the price/sales growing year/year. The most similar company is Chipotle, which took off in valuations when it started to attract attention because share float is so small for their scale.

For REED to blow up in 2014, the company will need to see 30% revenue growth in each quarter, will have to solve production problems and add more key big chain distribution networks, as well as attract a new class of consumers of their product and stock. A tall task but one we believe has a lot of potential.

<<<

[gfp927z]

Reeds -- >>> Coverage initiated on Reed's by Midtown Partners



http://finance.yahoo.com/q/ud?s=REED



UPGRADES & DOWNGRADES HISTORY -


14-Nov-13 -- Midtown Partners -- Initiated -- Strong Buy


23-Oct-13 -- Singular Research -- Initiated -- Buy


<<<

[stockerzzz1]

New Analyst Coverage - Target $8.18

Link

On a roll.

[stockerzzz1]

Reed's Set for Good Quarter Tomorrow

Pre Earnings

"Gross Profits for the first nine months of 2013 increased 14% to $8.2 million, as compared to $7.1 million in the first nine months of 2012."

Q1 2013: $2,535,000

Q2 2013: $2,457,000

$8.2 - $2.535 - $2,457 = $3,208,000

Take out $2.9M for SGA.

[gfp927z]

>>> Reed's: 50% Potential Upside - Kombucha Is The Best Thing Since Craft Beer In Beverage Industry



Nov 8 2013

about: REED, includes: KO, PEP



http://seekingalpha.com/article/1822042-reeds-50-potential-upside-kombucha-is-the-best-thing-since-craft-beer-in-beverage-industry?source=yahoo



Introduction

The beverage world is making constant movements, and the current macro-cycle in food is for more nutrition, more organic, and more natural foods. The beverage industry is no different. Soda has seen a drop in sale volumes for eight straight years and that drop was accelerated in 2013. The only place where soda sales are not dropping are in boutique, fancy sodas that use natural ingredients like cane sugar and lack preservatives. Mineral waters, teas, kombucha, and juices have filled this void. Enter - Reed's (REED). Reed's may be the answer beverage investors have been seeking against a tough backdrop for Coca-Cola (KO), PepsiCo (PEP), and others. REED produces popular non-GMO, natural sodas as well as the fast growing kombucha, and we believe that the company has potentially 50% upside in the next twelve months.

As we will show in this article, there is upside potential for REED from its cheap valuation in comparison to growth alone, but the company is also a perfect takeover candidate and is playing off the shifting trends in food consumption that will benefit them. The company's initiative of kombucha production alone is reason to be excited about this company.

Considering the company's discounted valuation to peers and better than industry average growth potential, we believe that this stock will move up in the near-term and mid-term. Since the craft beer explosion, REED may be onto the next biggest explosion in the beverage industry!

Business Overview

Reed's is a beverage producer, but the company is much more than just that. The company compares themselves to a brewery that spends long periods of time brewing each batch with quality ingredients and intricate brewing process. The company has become the top-selling beverage in the natural foods industry with their iconic Reed's Ginger Beer. Additionally, the company launched a line of kombucha called Culture Club. The company sells several other lines of sodas (Butterscotch beer, root beer, and sparkling juices). The company runs two production locations in Los Angeles and the East Coast. The company sells their branded beverages through distributors and to supermarket chains, natural foods grocers, and restaurants.

Industry Trends

One of the most exciting aspects of REED is that the company is part of a growing industry - natural foods. Within natural foods, REED is in an even more exciting portion - kombucha. We are looking at a company that is in one of the most exciting growth portions of the food industry. Let's take a look at some of the trends in the industry:

· The organic food industry has grown 12% in 2013 and is expected to grow by the same rate in 2014

· The organic food industry is expected to grow from $67.2B in 2012 to $102.5B by 2016.

· Natural food industry is growing by low double-digits each year, and that number should continue to grow as it moves into the mainstream supermarkets.

· Kombucha industry has grown nearly 40% from 2012 to 2013, some say more.

· Kombucha industry is expecting to have $500M in sales in 2013.

The industry is very healthy for the expansion of natural foods and kombucha, and we can expect to continue to see 10-12% growth of natural foods over the next several years and 20-30% growth of kombucha over the next several years as well, which provides for a strong potential for Reeds moving forward.

Main Catalyst

For Reed's, the catalyst for this company is fermented tea - kombucha. Most of the potential upside in shares comes from the opportunity that the company has in kombucha.

What is kombucha?

Kombucha is simple. It is fermented tea that has a carbonated taste with hints of alcohol. The company started selling kombucha under their Culture Club logo in 2012, and the upside is tremendous. The company sold 750K bottles in 2012 and expects to sell 7.5M in 2013. The company is seeing a lot of success at picking up distributors, and they have probably one of the brightest stars in the industry given their strong distribution network and established business lines already from their Reeds Ginger beverages. Being able to work with clientele that they already have and bring this high growth and wanted beverage into those locations is causing a lot of early success that we see continuing on a multi-year trend.

In the company's latest quarter, they saw 75% increase in volumes for kombucha sales year/year, and the company is really just getting started a little over one year into the industry. In fact, the company is having so much success with the product that their current production appears unable to meet demand, and they are starting to look for some third party companies to help production. According to Nelson data, kombucha will grow 70% in 2013, and the main reason is that kombucha is making the move from the natural foods market to the mainstream market.

Some of the recent developments for the company suggest a similar action. In the past three months, the company has announced their Culture Club will be sold in 176 stores in the Midwest through Jewel-Osco stores, 81 stores in Wegmans, and 1000 stores of Kroger (KR). The company has gained access to 1500 stores in Q2 of 2013 and 1200 stores in Q3 of 2013. What is great is to see is that the company is also going into these new markets despite the fact that the company is new to the market. The current leader GT's has been around for years, but REED is using their success with their other products to propel themselves into the kombucha industry and gain shelf space. Many of these companies are moving into kombucha for the first time and working with REED right off the bat.

Moving forward, the potential for kombucha trends are amazing. Two things are going to develop for REED - growth of kombucha and growth of the production capabilities of REED. The company spoke many times in their latest quarterly report of production issues causing them to not reach their maximum potential. They also mentioned that they are spending a lot of money to improve efficiencies. The kombucha is only produced in REED's West Coast facility currently, but they are looking to expand it to their East Coast facility and move some simpler products out to allow for larger kombucha production. As the production issues become less intrusive, margins should grow as well as volumes...



... In conclusion, the opportunity for REED is tremendous, and the market is likely missing this opportunity because the company is very small and unknown. Yet, as kombucha and natural sodas grow in popularity, so will REED. We see a very similar Hansens Natural to Monster (MNST) explosion potentially occurring for REED moving forward. The company still has a ways to go, but it will not take a major growth phase to power shares significantly higher.


<<<

[gfp927z]

Reeds -- >>> Reed's, Inc. Reaches $10 Million Quarterly Sales Milestone



Third Quarter Revenues Increase 28%



http://finance.yahoo.com/news/reeds-inc-reaches-10-million-133000652.html




LOS ANGELES, CA--(Marketwired - Nov 5, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced its revenues for its third quarter ended September 30, 2013.

Revenues for the third quarter of 2013 increased 28% to $10.1 million from $7.9 million in the third quarter of 2012.

The Company will conduct a conference call @ 4:15PM EST on November 14, 2013 to discuss its 2013 third quarter results and outlook for the remainder of 2013. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time [phone]. International callers should dial [phone].

A replay will be available within a few days after the meeting in the investor relations section of the Company's website at: http://www.reedsinc.com/investor-relations/

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

<<<

[gfp927z]

Reeds -- Updated revenue summary by quarter -



Q3-2013 -- 10.1 mil

Q2-2013 -- 9.52 mil

Q1-2013 -- 8.1 mil

____________________________

Q4-2012 -- 7.8 mil

Q3-2012-- 7.888 mil

Q2-2012 -- 7.831 mil

Q1-2012 -- 6.539 mil

_____________________________

Q4-2011 -- 7.282 mil

Q3-2011 -- 6.4 mil

Q2-2011 -- 6.2 mil

Q1-2011 -- 5.1 mil

______________________________

Q4-2010 -- 6.0 mil

Q3-2010 -- 5.5 mil

Q2-2010 -- 4.9 mil

Q1-2010 -- 4.0 mil


___________________________


Revenues by year -


2012 - 30 mil

2011 - 25 mil

2010 - 20.4 mil

2009 - 15.2 mil


___________________________

[stockerzzz1]

$REED Up $.24 (4.15%)

[stockerzzz1]

Singular Research Initiates Coverage - Price Target = $9.50

Investment analysts at Singular Research began coverage on shares of Reed's (NASDAQ:REED) in a note issued to investors on Thursday, Stock Ratings Network.com reports. The firm set a “buy” rating and a $9.50 price target on the stock. Singular Research’s price target would indicate a potential upside of 82.34% from the stock’s previous close.

Link

Reed

$REED

[stockerzzz1]

Reed's Kombucha Now in Jewel-Osco (80-176 Stores)

Chicago has a GDP of $532 Billion and Whole Foods still doesn't carry the product in the city, great news. (as of 2010 (U.S. Department of Commerce. September 13, 2011.)

Six of Reed's Kombucha Flavors Are Featured in Jewell's Expanded Natural Cold-Set Stores Throughout Illinois, Indiana and Iowa, Starting With 80 Locations

$REED

WSJ Link


LOS ANGELES, CA--(Marketwired - Oct 15, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Jewel-Osco has agreed to begin carrying six flavors of Reed's Culture Club Kombucha for immediate distribution into their stores throughout the Midwest.

Chris Reed, Founder and CEO of Reed's Inc., stated, "The authorization of Reed's Culture Club Kombucha in Jewel-Osco puts us on the map with one of the leading retailers in the greater Chicago area, and gives the brand a significant expansion boost in Indiana and Iowa as well. This is a tremendous opportunity to feature our unique Kombucha line in the expanded natural cold-sets of Jewel-Osco stores."

About Jewel-Osco

Established in 1899, Jewel-Osco, owned by New Albertsons, Inc., is becoming the favorite food and drug retailer in every market throughout the Chicagoland area. They operate 176 stores in Illinois, Indiana and Iowa, employing 30,000 associates while continuing to grow. Find more company information at JewelOsco.com and follow their social channels at Facebook.com/JewelOsco, Twitter.com/JewelOsco, and YouTube.com/JewelOsco.



From Wiki:

Jewel-Osco is a supermarket chain headquartered in Itasca, Illinois, a Chicago suburb. Jewel-Osco has 176 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana. Jewel-Osco and Jewel are currently wholly owned subsidiaries of Boise, Idaho-based Albertsons.

...

Jewel-Osco employs more than 45,000 associates. Its customer base gives it a 45 percent share of the grocery market in Chicago, trailed by the Safeway Inc.-owned Dominick's chain (ranking second at 15 percent). Consumers from 80 percent of all households in the Chicago metropolitan area visit a Jewel-Osco store at least once a month.

On January 10, 2013, Supervalu announced the sale of Jewel food stores to Cerberus Capital Management in a $3.3 billion deal. The deal closed on March 21, 2013.

[stockerzzz1]

BevNet Reviews New Kombucha Flavors

Link

Hibiscus Ginger Grapefruit - 4/5 stars

Product Type:Tea: Kombucha; Container: 13.5 oz glass

BevNET Review: Reed’s Hibiscus Ginger Grapefruit variety of its “Culture Club” Kombucha line is a flavor that definitely feels like it’s skewing more towards the mainstream consumer than the hardcore kombucha drinker. The added ginger, grapefruit, and hibiscus provide the majority of the flavor for the drink, while the fermented flavor provides the backdrop.

It’s not as vinegary as some of the other kombuchas out there, but it’s definitely among the sweeter tasting formulas that we’ve sampled (despite listing only 2g of sugar per 8oz serving). And, like many other products in the space, it’s USDA Organic certified. All in all, we like what they’ve created. On the outside, the 13.5 oz. glass bottle has been given a clear label that has prime placement of the word “kombucha.”

The look is fine, but the shelf presence seems to suffer from the lack of contrast between the elements on the label and the color of the liquid. To that end, a clear label might not be the best choice. Beyond that, it’s hard to say how well the brand equity of Reed’s (primarily a soda company -- albeit one with a natural channel emphasis) will translate over to kombucha. Regardless, we think they’ve put their best foot forward with this entry.

Reviewed on: 9/13/2012

Goji Ginger - 3.5/5 stars

Product Type:Tea: Kombucha; Container: 13.5 oz glass

BevNET Review: Reed’s Goji Ginger Culture Club Kombucha is a product that feels very much like an extension of what Reed’s has been doing in the ginger beer space. Specifically, it has a rather pronounced ginger flavor, which does a nice job of mellowing out the vinegary flavor of the kombucha. While there is added goji berry, lemon juice, and yerba mate extract, these flavors cannot really be distinguished from the mix. Still, the flavor is enjoyable, so long as you are someone that enjoys the flavor of ginger.

To that end, they’ve done a nice job, especially in creating something that should have a relatively mainstream appeal (if such a thing exists for kombucha). Visually, the 13.5 oz. clear glass bottle feels nice in the hand. The clear label looks nice, but seems to have technical issues with being applied on the curved glass (every bottle we have seen has bubbles).

Furthermore, their choice of color for the text on the back is difficult to read as it’s very close to the color of the liquid. Otherwise, the product is easily identifiable as a product of Reed’s, which may or may not help this product (will the fact that a soda company is making kombucha make sense?). Overall, we like what’s inside the bottle, but the label could stand to be improved.

Reviewed on: 9/13/2012

Lemon Ginger Raspberry - 4/5 stars

Product Type:Tea: Kombucha; Container: 13.5oz Glass


BevNET Review: The latest round of flavors added to Reed’s Culture Club count five in total, but the differences between many of them (all of the red-colored flavors) are quite subtle. That said, it’s this flavor, Lemon Ginger Raspberry, that’s our favorite of the new flavors. It blends lemon juice, raspberry juice and puree, and ginger root with their base of USDA Organic kombucha. The result is something that is complex in flavor, but smooth and mainstream-oriented (it least in terms of kombucha flavors).

The light spice and citrus flavors do a nice job of cutting the vinegar flavor of the fermentation, while the raspberry gives the product a nice and fruity body. Unlike many of the products that we’re seeing in the space, this one isn’t heavily carbonated, which definitely makes it easier to guzzle down.

On the outside, we’re fans of what Reed's has created, with a proprietary 13.5 oz. glass bottle that looks polished and sophisticated. The rainbow label, which is a clear play on GT’s “Trilogy” variety (which includes the same flavors as this product), looks good and helps catch the eye over the other “red” flavors. All in all, this is definitely a nice addition to the lineup.

Reviewed on: 9/29/2013

Passion Mango Ginger - 4/5 stars

Product Type:Tea: Kombucha; Container: 13.5oz Glass

BevNET Review: Of all the flavors that we’ve sampled from Reed’s Culture Club, this one is definitely our new favorite. Blending passion fruit, orange, and mango along with ginger and kombucha results in an original tasting product; it’s certainly not a flavor combo that we can recall having in the past. And it’s a very enjoyable one, with the tropical fruit flavor pairing very nicely with the ginger and fermented flavor of the kombucha.

On the outside, we like the fact that this product has a gold-ish hue to it, which definitely sets it apart from the abundance of red colored products that make up the rest of the line. Plus, it complements the metallic gold ink that’s part of the backdrop and helps give the product a very clean look. If there’s anything that we’d change about it, it would be front label placement of the USDA Organic seal -- that’s certainly an important part of the product. Overall, a very enjoyable kombucha, and the most unique and enjoyable tasting flavor of the line.

Reviewed on: 9/29/2013