New Motion, Inc. (NWMO)

[Old Hillbilly]

All further discussions should be posted on the Newest board:
Atrinsic, Inc. (ATRN)
TIA

[Old Hillbilly]

October 13, 2010 BD (“Brilliant Digital”) enters the picture.

NEW YORK--(BUSINESS WIRE)--Atrinsic, Inc., (NASDAQ: ATRN), a marketer of direct-to-consumer subscription products and an Internet search marketing agency, today announced that on October 13, 2010 it entered into amendments to its existing Marketing Services Agreement and Master Services Agreement with Brilliant Digital Entertainment, Inc. (“Brilliant Digital”) and entered into an agreement with Brilliant Digital to acquire its Kazaa assets.
http://www.businesswire.com/news/home/20101014005466/en/Atrinsic-Acquire-Kazaa-Assets-Sets-Foundation-Build

[Old Hillbilly]

New Motion Changes Corporate Name to Atrinsic

NEW YORK -- June 25, 2009
New Motion, Inc. (NASDAQ:NWMO), a leading digital advertising and
entertainment network, announced today that it changed its name to Atrinsic,
Inc following a shareholder vote. In addition, upon the commencement of
trading on June 26, 2009, the Company’s stock ticker symbol will change from
NWMO to ATRN.
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aCDKX4Eqpcwg
New Ihub Board:
Atrinsic, Inc. (ATRN)

[Old Hillbilly]

One year later New Motion, Inc. (NWMO) Now trading as Atrinsic, Inc. (ATRN) moved up to the NASDAQ Global Market under the symbol “NWMO.”

On September 26, 2007, we executed a definitive Agreement and Plan of Merger (the “Merger Agreement”) with Traffix and NM Merger Sub, a Delaware corporation and wholly-owned subsidiary of ours (“Merger Sub”), pursuant to which Merger Sub would merge with and into Traffix, the separate existence of Merger Sub would cease, and Traffix would continue as the surviving corporation in the merger, thus becoming a wholly-owned subsidiary of ours (the “Merger”).

Traffix is a leading interactive media and marketing company that provides complete end-to-end marketing solutions for its clients who seek to increase sales and customer contact deploying the numerous facets of online marketing Traffix offers. Traffix’s clients include advertisers, direct marketers, agencies and wireless service providers. Traffix’s online marketing offers include search engine marketing, search engine optimization, email marketing, affiliate marketing, lead generation, creative support, and development and hosting solutions. Traffix owns and operates customized websites, hosted and third-party web pages, and email marketing platforms to facilitate consumer interaction with, and transactions for, its clients. Traffix generates and records revenue primarily on a performance-based model, whereby revenue is recognized upon the successful delivery of a qualifying lead, customer, survey, completed application, ultimate sale or the delivery of some other measurable marketing benefit as defined in the underlying marketing agreement. In addition to generating customers, sales and leads for its advertising clients, Traffix also uses this media platform for the promotion of its own services which include subscriptions to its online personals websites and its mobile services, under which
Traffix bills consumers directly.

On February 4, 2008, we completed the merger with Traffix, pursuant to the Merger Agreement entered into by the companies on September 26, 2007. As a result of the closing of the transaction, Traffix became our wholly owned subsidiary. Immediately following the consummation of the merger, Traffix stockholders owned approximately 45% of our capital stock, on a fully-diluted basis. Each issued and outstanding share of Traffix common stock was converted into the right to receive approximately 0.676 shares of our common stock based on the capitalization of both companies on the closing date of the merger. Effective the date of the close of the merger, we commenced trading on The NASDAQ Global Market under the symbol “NWMO.”
http://www.sec.gov/Archives/edgar/data/1022899/000114420409016416/0001144204-09-016416-index.htm

[Old Hillbilly]

New Motion, Inc. (NWMO) /\ (Now trading as Atrinsic, Inc. (ATRN))
went public on the OTCBB (Over the Counter/Bulletin Board). February, 2007

In February, 2007, New Motion Mobile completed an exchange transaction
(the "Exchange") pursuant to which it merged with a publicly traded company,
MPLC, Inc., so that New Motion Mobile became a publicly traded company, trading
under the ticker "MPNC" on the Over-The-Counter Bulletin Board. In connection
with the Exchange, the Company raised gross proceeds of approximately $20
million in equity financing through the sale of its Series A Preferred Stock,
Series B Preferred Stock and Series D Preferred Stock.

After receiving approval by written consent of holders of a majority of
all classes of its common and preferred stock and the approval of such holders
voting together and as a single class, on May 2, 2007, the Company filed a
certificate of amendment to its restated certificate of incorporation with the
Delaware Secretary of State to effect the following corporate actions: (i)
increase the authorized number of shares of its Common Stock from 75,000,000 to
100,000,000, (ii) change its corporate name to New Motion, Inc. from MPLC, Inc.,
and (iii) effect a 1-for-300 reverse split. In connection with these corporate
actions, the Company also changed its ticker to "NWMO" on the Over-The-Counter
Bulletin Board.

Super 8K
http://www.sec.gov/Archives/edgar/data/1022899/000114420407007236/0001144204-07-007236-index.htm
10-QSB For the quarterly period ended JUNE 30, 2007
http://www.sec.gov/Archives/edgar/data/1022899/000117091807000669/0001170918-07-000669-index.htm

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=19358021

[rbl100]

No, but I did learn not to sell too early on these types. Applying the lessons learned going forward :)

[gabkok]

Why is this share heading down after moving to Nasdaq?

[cbhunter]

hope you didnt buy.

[gabkok]

We are now moved to NASDAQ!

[GroundUp]

New Motion Increases Revenue 88% Year-Over-Year in the Third Quarter

IRVINE, Calif.--(BUSINESS WIRE)--
New Motion Inc. (OTCBB:NWMO) today announced results for its fiscal third quarter ended September 30, 2007. The Company continues to demonstrate strong momentum, growing quarterly revenues 88% year-over-year in the third quarter, and growing revenue 84% year-over-year for the nine months ended September 30, 2007.

Compelling digital content and products – both mobile and online – generates a wide audience, and New Motion’s unique business model illustrates it can convert this audience into a premium mobile subscriber. The company’s approach integrates the Internet and mobile platforms across all four of their core direct-to-consumer business areas – digital music, casual gaming, community/lifestyle, and interactive contests. This integrated approach, coupled with an ability to acquire new customers across a broad demographic at greatly reduced costs, has resulted in New Motion becoming a leading company in the U.S. direct-to-consumer mobile entertainment marketplace.

Net sales for New Motion’s third quarter of fiscal 2007 grew to $10.5 million, up 88% from $5.6 million in the third quarter of fiscal 2006. Net loss for the third quarter of fiscal 2007 was $1.9 million, or $0.16 per basic and diluted share, compared to a net loss of $0.4 million, or $0.06 per basic and diluted share, in the third quarter of fiscal 2006. Included in the 2007 third quarter net loss is approximately $0.7 million of non-cash depreciation, amortization and stock compensation expense. New Motion ended the third quarter with $13.0 million of cash and cash equivalents and working capital of $15.1 million.

New Motion had approximately 750,000 monthly paying subscribers at September 30, 2007, an increase of approximately 180,000 paying subscribers over June 30, 2007. This anticipated and significant growth in subscribers is attributable to New Motion’s ability to attract customers to its unique array of products, expand the sector’s demographic audience, and acquire new customers in the most cost-efficient manner.

Net sales for the nine months ended September 30, 2007 grew to $23.0 million, up 84% from $12.5 million in the year ago period. Net loss for the nine months ended September 30, 2007 was $3.2 million, or $0.29 per basic and diluted share, compared to net income of $1.1 million, or $0.15 per basic and $0.13 per diluted share in the prior year period. Included in the 2007 nine month net loss is approximately $1.8 million of non-cash depreciation, amortization and stock compensation expense.

Over the course of the year, New Motion has continued to build its technology and human resources infrastructure. Over the last year, the Company has almost tripled its number of staff, including a significantly expanded leadership team. Susan Swenson, former chief operating officer of T-Mobile and a highly respected industry leader, joined New Motion as chief operating officer in August, 2007. Jonathan Katz, formerly vice president, AzoogleAds, a leader in Internet performance-based marketing, joined New Motion in November, 2007 as executive vice president, global sales and distribution.

“We are building one of the most seasoned management teams and diversified mobile entertainment companies in the United States,” said Burton Katz, chief executive officer. “As we continue to hire top talent, expand our product offerings, grow both our paid and ad-supported subscriber base, and prepare for the completion of our merger with Traffix, Inc., we are well positioned for an exciting year of growth in 2008.”

Merger with Traffix, Inc.

During the third quarter, New Motion also announced that it entered into a merger agreement with Traffix, Inc. (NASDAQ:TRFX), a leading Internet marketing and interactive media company. The combined companies will have the resources to create a vertically integrated ‘Mobile Entertainment Network’ with diverse customer acquisition platforms, an extensive library of proprietary digital content, and a large, growing subscriber base. Under the terms of the all equity merger agreement, New Motion shareholders will own approximately 55% of the combined company on a fully diluted basis. New Motion currently projects that the transaction will close in the first quarter of 2008.

Outlook

New Motion expects to continue its current sales momentum growth, and to see continued improvement in profitability throughout the fourth quarter of 2007. The Company plans to accomplish these goals by leveraging its ability to sufficiently grow its subscriber base across its core product portfolios, continuing to invest in technology and human resources to support growth, and further expanding its mobile entertainment network. Looking towards its upcoming merger with Traffix in early 2008, New Motion anticipates entering a period of global expansion, continuing to build a global advertising network, and considering targeted acquisition opportunities.

Conference Call

New Motion chief executive officer Burton Katz will host a conference call on Thursday, November 15th, 2007 at 1:00 p.m. PST / 4:00 p.m. EST, at which time he will share more about the Company’s outlook for 2007 and 2008 and the pending merger with Traffix, Inc. He will also answer questions from call participants.

Please dial 1-800-857-7212 or if outside the U.S., 1-773-799-3910 with passcode 5613325 to access the conference call at least five minutes prior to the 1:00 p.m. PST start time. A full transcript and audio recording of the call will also be available at www.newmotioninc.com/ir/transcripts.asp by 9:00 a.m. PST November 19th. An audio replay will be available between 9:00 a.m. PST, November 19th, 2007, and 5:00 p.m. PST, November 23rd, 2007, by calling 1-866-442-2121 or 1-203-369-1084.

About New Motion, Inc.

New Motion, Inc. (OTCBB:NWMO) is a mobile entertainment and Internet media company providing a broad range of digital and mobile products. New Motion, Inc. combines and applies the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies to three strategic services - digital music, casual games and interactive contests. Brands include Bid4Prizes, a low-bid mobile auction game, GatorArcade, a premium online and mobile gaming site, YourCrush, an astrology-driven mobile dating help site and Altnet, a mobile legal music download service featuring original artists. Headed by a team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with technology assets in Seattle. New Motion, Inc. was recently called “a company to watch” by Wireless Business Forecast, and their mobile content capabilities were named a “rival to those of their mainstream-media counterparts,” by Wired Magazine. For more information, please visit www.newmotioninc.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical facts, are based on certain assumptions and reflect our current beliefs and expectations. These forward-looking statements are subject to risks and uncertainties, and other important factors that could cause actual results, performance or achievement to differ materially from any future results, performance or achievements discussed or implied by such forward-looking statements. The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: consumer acceptance of and demand for New Motion’s products and services; general economic conditions; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion is engaged; the performance of financial markets and interest rates; factors related to the pending merger with Traffix, including without limitation, the risk that the proposed merger transaction with Traffix may not be completed in a timely manner, if at all, the failure of stockholders to approve the transaction, the failure to realize synergies and cost-savings from the transaction or delay in realization thereof, the risk that the businesses of New Motion and Traffix, Inc. may not be combined successfully, or such combination may take longer, be more difficult, time-consuming or costly to accomplish than expected, risks associated with increased operating costs and business disruption following the merger, including our relationships with third parties, and the ability to obtain required approvals of the proposed merger transaction on a timely basis; as well as other relevant risks detailed in the filings of New Motion and Traffix with the Securities and Exchange Commission (SEC) and available at the SEC’s Internet site located at http://www.sec.gov/. The information set forth herein should be read in light of such risks. The information set forth herein speaks only as of the date hereof, and New Motion and Traffix disclaim any intention or obligation to update the information contained in this press release.

Important Additional Information and Where to Find It

This communication may be deemed to be solicitation material in respect of the proposed business combination involving New Motion, Inc. and Traffix, Inc. In connection with the proposed transaction, New Motion, Inc. has filed with the SEC a Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of New Motion and Traffix plan to file with the SEC other documents regarding the proposed transaction. The definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of New Motion and Traffix. INVESTORS AND SECURITY HOLDERS OF NEW MOTION, INC. AND TRAFFIX, INC. ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.

Investors and security holders will be able to obtain free copies of the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC by New Motion and Traffix through the web site maintained by the SEC at http://www.sec.gov/. Free copies of the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC can also be obtained by directing a request to Ray Musci, president, New Motion, Inc. at 949-777-3700 ext. 221, or by directing a request to Todd Fromer 212-682-6300 ext. 215 or Beth More 212-682-6300 ext. 224 of KCSA, investor relations representatives for Traffix, Inc.

New Motion, Traffix and their respective directors and executive officers and other persons may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding the identity of the persons who may, under SEC rules, be deemed to be “participants” in the solicitation of proxies, and a description of their direct and indirect interests in the solicitation, by security holdings or otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials to be filed with the SEC when they become available.

New Motion, Inc.

Selected Balance Sheet Data (Unaudited)

(in thousands)

September 30,

2007


Cash $ 12,991
Accounts receivable, net $ 6,268
Total current assets $ 22,211
Total assets $ 24,790

Accounts payable and accrued expenses $ 6,474
Total liabilities $ 7,462
Total stockholders’ equity $ 17,328
Total liabilities and stockholders’ equity $ 24,790
New Motion, Inc.

Selected Statement of Operations Data (unaudited)

(in thousands, except share and per share amounts)


Three Months Ended

September 30,
Nine Months Ended

September 30,

2007
2006
2007
2006

NET SALES $ 10,495 $ 5,581 $ 23,031 $ 12,543

COST OF SALES 1,406 122 3,626 341

GROSS PROFIT 9,089 5,459 19,405 12,202

EXPENSES
Selling and marketing 7,878 4,076 15,325 6,899
General and administrative 3,331 1,253 8,429 3,034
11,209 5,329 23,754 9,993

INCOME (LOSS) FROM OPERATIONS (2,120 ) 130 (4,349 ) 2,269

OTHER EXPENSE (INCOME)
Interest income (123 ) 9 (362 ) -
Interest expense 2 3 20 14
Other expense - 185 21 214
(121 ) 197 (321 ) 228
INCOME (LOSS) BEFORE PROVISION (BENEFIT) FOR INCOME TAXES (1,999
)
(67
)
(4,028
)
2,041


PROVISION (BENEFIT) FOR INCOME TAXES (206 ) 370 (1,111 ) 967

INCOME (LOSS) BEFORE MINORITY INTEREST (1,793 ) (437 ) (2,917 ) 1,074

MINORITY INTEREST, NET OF INCOME TAX 156 - 291 -

NET INCOME (LOSS) (1,949 ) (437 ) (3,208 ) 1,074

NET INCOME (LOSS) PER SHARE:
Basic $ (0.16 ) $ (0.06 ) $ (0.29 ) $ 0.15
Diluted $ (0.16 ) $ (0.06 ) $ (0.29 ) $ 0.13

WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic
12,000,167

7,263,688
11,108,117 7,263,688
Diluted
12,000,167

7,263,688
11,108,117 8,048,166


Contacts





For New Motion, Inc.
Nicola Piggott, 310-633-9478
[e-mail]

[GroundUp]

New Motion to Announce Third Quarter 2007 Financial Results

IRVINE, Calif.--(BUSINESS WIRE)--
Mobile entertainment company New Motion Inc. (OTCBB:NWMO) will be issuing its earnings release for the third quarter of 2007 after the market close on Wednesday, November 14th and New Motion chief executive officer Burton Katz will host a conference call on Thursday, November 15th, 2007 at 1:00 p.m. PST / 4:00 p.m. EST.

Please dial 1-800-857-7212 or if outside the U.S., 1-773-799-3910 with passcode 5613325 to access the conference call at least five minutes prior to the 1:00 p.m. PST start time. A full transcript and audio recording of the call will also be available at www.newmotioninc.com/ir/transcripts.asp by 9:00 a.m. PST November 19th. An audio replay will be available between 9:00 a.m. PST, November 19th, 2007, and 5:00 p.m. PST, November 23rd, 2007, by calling 1-866-442-2121 or 1-203-369-1084.

About New Motion, Inc.

New Motion, Inc. (OTCBB:NWMO) is a mobile entertainment and Internet media company providing a broad range of digital and mobile products. New Motion, Inc. combines and applies the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies to three strategic services - digital music, casual games and interactive contests. Brands include Bid4Prizes, a low-bid mobile auction game, GatorArcade, a premium online and mobile gaming site, YourCrush, an astrology-driven mobile dating help site and Altnet, a mobile legal music download service featuring original artists. Headed by a team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with technology assets in Seattle. New Motion, Inc. was recently called "a company to watch" by Wireless Business Forecast, and their mobile content capabilities were named a "rival to those of their mainstream-media counterparts," by Wired Magazine. For more information, please visit www.newmotioninc.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about New Motion. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of New Motion's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: consumer acceptance of and demand for New Motion's products and services; general economic conditions; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion is engaged; as well as other relevant risks detailed in New Motion's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. New Motion assumes no obligation to update the information contained in this press release.


Contacts





For New Motion, Inc.
Nicola Piggott, 310-633-9478
[e-mail]

[gabkok]

News for this company has been released as if it is already on Big Board.

[GroundUp]

hrm.

[rbl100]

I guess your right, then maybe they have the plan to use Traffix share platform and change the name and trading symbol. But I'm glad I own NWMO. There will be more info. to come ;)

[GroundUp]

but they would have to pay the fee's and go through all the nonesense to list. whereas the other company is already traded there.

[rbl100]

It is possible New Motion is working in a way to remain the "dominant" entity in this deal. I know they still have around 17 million cash, and an excellent share structure to boot :)

[GroundUp]

wouldn't they have rm'd into the other company to make it easier?

[rbl100]

Sure is, and the possibility exists now with the new symbol and name to trade on the NASDAQ :)

[GroundUp]

:) well thats nice to hear. =)

[rbl100]

From 8K yesterday:


September 27, 2007


To our employees:


We have reason today to celebrate!! New Motion, Inc. and Traffix, Inc. have signed a merger agreement that will combine our companies and extend together the success each has respectively achieved in the mobile entertainment & Internet media markets. The merger will create a major US mobile entertainment company with the absolute goal to be the dominant player in this market for years to come. The news release being distributed this morning announcing the deal is attached for your review.


The merger agreement is subject to the customary shareholder approval which we expect to take place over the next two to three months. During this period, we will be finalizing the operating details of our new company and answering many of the questions we know you will have. Among some of the details we can share at this time:


§ We anticipate that all existing offices of both companies will remain in place while headquarters will be in New York.



§ Burton Katz, currently Chief Executive Officer of New Motion, Inc., will become the Chief Executive Officer of the newly combined organization.



§ Jeffrey Schwartz, current Chief Executive Officer and Chairman of Traffix, will step down from those positions following the closing. Jeff has agreed to remain active in the business as well as becoming a senior advisor to Burton.



§ Andrew Stollman, currently President of Traffix, will continue to serve as President in the new organization.



§ A decision has not yet been made on what the new company will be named and what ticker symbol it will trade under post closing.



The merger is anticipated to close in early January; In the meantime, we know you will have questions about the acquisition process and how it will affect you. We will be providing you with more information about the details of the acquisition and any changes in the organization’s structure as they become available. In the interim, please feel free to speak to Jeffrey, Burton and Andrew.


Our two companies have worked successfully together over recent years. In 2007, we collaborated to turn Bid4Prizes from a small concept into an industry wide success story. Our commercial partnership in GatorArcade is already growing at an exciting pace. We are excited about the future, and the potential created by this new pairing.


Profound changes in consumer expectations and behavior continue to transform entertainment and marketing, and progressive companies like ours are working to stay ahead of these expectations. With our demonstrated track record and a higher degree of integration between the two organizations, we are confident the new entity will be in an excellent position to take greater advantage of the rapidly growing mobile entertainment market.


We look forward to working with you all over the coming months and years. As the new company evolves, we know we will build an exciting and innovative culture together. We are committed to making this a place you will want to be part of.


Sincerely,

Burton Katz
Chief Executive Officer
New Motion, Inc.


Jeffrey L. Schwartz
Chief Executive Officer & Chairman
Traffix Inc.

[GroundUp]

quite interesting eh.

[gabkok]

An OTCBB company taking over a NASDAQ company! It may be moving to NASDAQ soon. I am staying in for now. I sold my other 100 at $11.50/sh long time ago.

[rbl100]

NWMO ASK now:

MM ID Ask Size Time
ARCA 15.0000 200 10:34:24
TRWN 22.0000 200 10:09:24
UBSS 22.0000 200 07:30:09
SALI 25.0000 200 07:30:09
HDSN 25.0000 200 08:53:39
AGIS 30.0000 200 07:30:09
RBCM 35.0000 200 07:46:23
FANC 50.0000 200 07:30:09
HILL 55.0000 200 09:39:46
DOMS 75.0000 200 07:30:09
NITE 140.0000 100 10:37:26

[GroundUp]

yea i hear ya.

[rbl100]

It is not many who have bidwhacked. There will always be some who do not understand a PR. I am staying with this one. Maybe a "buyout" will be next? Now if you want you can get back in for less :)

[GroundUp]

why are people getting out tho

[GroundUp]

sigh and it's gonna cost me 15.50 to buy today. GRRR.

[rbl100]

Well NWMO will be the controlling entity with 55% ownership :)

[GroundUp]

I BLOODY SOLD YESTERDAY.. for crack. lol. OH well i'll rebuy. better to rebuy NWMO or Traffix?

[rbl100]

NWMO MERGER NEWS :) Stock for stock with a NASDAQ company :) NWMO holders will own 55% of Traffix :)


Hope your still holding Groundup :)


New Motion, Inc. and Traffix, Inc. to Merge, Creating Major, Vertically Integrated 'Mobile Entertainment Network'
Thursday September 27, 7:00 am ET
Projected Combined 2008 Revenues Ranging from 145MM USD to 160MM USD


IRVINE, Calif. & PEARL RIVER, N.Y.--(BUSINESS WIRE)--New Motion, Inc. (OTCBB:NWMO - News), a leading digital entertainment company providing a broad range of online and mobile content services, and Traffix, Inc. (NASDAQ:TRFX - News), a premier interactive media company, today announced that they have entered into a definitive agreement to merge in a stock for stock merger. The combined companies will have the resources to create a vertically integrated 'Mobile Entertainment Network' that can play a major role in the mobile industry.
Source: New Motion, Inc.




Under the terms of the merger agreement, Traffix shareholders will receive approximately 0.683 of a share of New Motion for each share of Traffix. The exchange ratio was determined by the parties so that Traffix shareholders will own 45% of the combined company, on a fully diluted basis, and New Motion shareholders will own 55%. The exchange ratio is subject to adjustment under certain circumstances. Based upon the closing price of New Motion shares on September 26, 2007, the date the merger agreement was signed, the merger consideration would have a value of approximately $10.59 per Traffix share.

Management projects that, assuming completion of the transaction by the end of 2007, revenues of the newly combined entity for 2008 could reach between $145 and $160 million.

The combined company will allow consumers to experience content where they want it, how they want it, when they want it. The new entity will operate a vertically integrated mobile entertainment network with diverse customer acquisition platforms, an extensive library of proprietary digital content, and a large, growing subscriber base.

By converging a high quality online user experience and an extensive Internet distribution platform with mobile portability and premium billed subscription services, the combined entity has an unprecedented opportunity. Management of both New Motion and Traffix believe that the combined company will maximize the yield of Traffix's online advertising media while decreasing New Motion's average cost per new subscriber, increasing profitability of the combined entity.

"In working with Traffix during 2007, we realized the value a mature Internet media company can add to efficiently growing a mobile entertainment business. This newly combined business can have a unique competitive advantage, by providing low cost content to the large online audience that Traffix has developed and is able to reach through its advertising network," said Burton Katz, chief executive officer of New Motion. "This merger is expected to accelerate New Motion's growth and create a 'Mobile Entertainment Network' that we plan to expand through the introduction of new products as well as the continued penetration of our existing services domestically and internationally. In addition, following closing of the merger we plan to continue actively seeking other potential acquisitions which will benefit from our size and scale."

Jeffrey L. Schwartz, chief executive officer and chairman of the board of Traffix, said, "This merger pairs two successful companies that understand how to harness Internet and mobile technologies to deliver enjoyable entertainment with targeted marketing. Together, the combined companies are expected to leverage the strong technology, wide online reach, proprietary content, and advertising platform Traffix has built with the compelling premium mobile services New Motion offers consumers. Traffix considers this the right time to capitalize on the expanded marketing opportunities presented by the growth of mobile marketing, and we expect the transaction to be earnings accretive to our shareholders."

Upon completion of the merger, Katz will continue to lead the combined company as chief executive officer. Andrew Stollman, currently president of Traffix, will serve as president of the combined company. Schwartz will step down as chairman and director, and continue as a consultant for the combined company. The Board of Directors of the combined company following the merger will initially consist of seven persons, with three persons designated by New Motion, two of whom will be independent directors, three persons designated by Traffix, two of whom will be independent directors, and the chief executive officer of New Motion.

Each company's board of directors has recommended approval of the transaction by its shareholders. In addition, a special committee of Traffix's independent directors recommended approval of the merger by Traffix's Board. Consummation of the transaction remains subject to customary conditions to closing, including approval by shareholders of both companies. Shareholders of New Motion holding an aggregate of 29.6% of New Motion's outstanding shares have agreed to vote in favor of the transaction. Schwartz and Stollman, holding an aggregate of 14.6% of Traffix's outstanding shares, have agreed to vote their shares in favor of the transaction.

Based upon currently outstanding shares, each Traffix share will be converted into approximately 0.683 of a share of New Motion common stock, constituting approximately 45% of the shares of the combined company, on a fully diluted basis. Both companies will continue to trade under their own ticker symbols until the deal closes. Under the Merger Agreement, if Traffix's Board approves payment of its regular quarterly dividend, Traffix may continue to pay a regular quarterly dividend until such time as the registration statement relating to the shares of New Motion common stock to be delivered to Traffix shareholders in the merger has been declared effective by the Securities and Exchange Commission.

New Motion's Board of Directors retained Jefferies & Company to advise it in connection with the proposed transaction, and Stubbs Alderton & Markiles, LLP is acting as legal counsel for New Motion. Traffix's special committee retained Stephens, Inc. to advise it on the fairness of the proposed merger, and Feder, Kaszovitz, Isaacson, Weber, Skala, Bass & Rhine LLP is acting as counsel to Traffix and Wolf, Block, Schorr and Solis-Cohen LLP is acting as legal counsel to Traffix's Board Special Committee. Subject to regulatory approval, it is expected that the merger will be completed by the end of 2007 or during the first quarter of 2008.

The companies have scheduled a conference call for Thursday, September 27, 2007 at 1:30 p.m. PDT / 4:30 p.m. EDT; New Motion chief executive officer Burton Katz will be making a statement, and Katz and Traffix chief executive officer and board chairman Jeffrey Schwartz will be answering questions from call participants. Interested parties should dial in to 1-800-857-4254 (International dial in: 1-773-799-3910), using pass code 2867174. Subsequently, the recorded call will be posted at www.newmotioninc.com and www.traffixinc.com.

About New Motion, Inc.

New Motion, Inc. (OTCBB:NWMO - News) is a digital entertainment company providing a broad range of digital and mobile products and services to consumers. New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies to their brands: MobileSidewalk(TM), a mobile entertainment portal, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, a premium online and mobile gaming site. Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Seattle. Wired Magazine recently declared New Motion's mobile content capabilities a "rival to those of their mainstream-media counterparts," Wireless Business Forecast named New Motion "a company to watch," and RCR Wireless News noted that New Motion, Inc. is "gaining traction in the direct-to-consumer ring." For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com, www.bid4prizes.com or www.gatorarcade.com.

About Traffix Inc.

Traffix, Inc. (NASDAQ: TRFX - News) is a premier interactive media company that develops its own content and builds communities tailored to consumers' specific interests and lifestyles. Its full solution marketing services group delivers media, analytics and results to third parties through its four business groups. Traffix Performance Marketing offers marketers brand and performance based distribution solutions through the Traffix network of entertaining web destinations, via its proprietary ad-serving optimization technology. SendTraffic is a performance focused, search engine marketing firm focused on building online presence, optimizing marketing expenditures and retaining customers. Hot Rocket Marketing is an online direct-response media firm servicing advertisers, publishers and agencies by leveraging vast online inventory across sites, networks, search engines and email to drive users to client web properties, generating qualified leads, registrations and sales. mxFocus develops and distributes content and services for mobile phones and devices and provides interactive mobile media solutions for advertisers, marketers and content providers. For more information about Traffix, Inc., visit the website at www.traffixinc.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical facts, are based on certain assumptions and reflect our current beliefs and expectations. These forward-looking statements are subject to risks and uncertainties, and other important factors that could cause actual results, performance or achievement to differ materially from any future results, performance or achievements discussed or implied by such forward-looking statements. The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the risk that the proposed transaction may not be completed in a timely manner, if at all; the failure of stockholders to approve the transaction; the failure to realize synergies and cost-savings from the transaction or delay in realization thereof; the businesses of New Motion, Inc. and Traffix, Inc. may not be combined successfully, or such combination may take longer, be more difficult, time-consuming or costly to accomplish than expected; operating costs and business disruption following the merger, including our relationships with third parties; general business and economic conditions; geopolitical events and regulatory changes; the performance of financial markets and interest rates; and the ability to obtain governmental approvals of the transaction on a timely basis; as well as other relevant risks detailed in the filings of New Motion and Traffix with the Securities and Exchange Commission and available at the SEC's Internet site located at http://www.sec.gov/. The information set forth herein should be read in light of such risks. The information set forth herein speaks only as of the date hereof, and New Motion and Traffix disclaim any intention or obligation to update the information contained in this press release.

Important Additional Information and Where to Find It

This communication is being made in respect of the proposed business combination involving New Motion, Inc. and Traffix, Inc. In connection with the proposed transaction, New Motion, Inc. plans to file with the SEC a Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of New Motion and Traffix plan to file with the SEC other documents regarding the proposed transaction. The definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of New Motion and Traffix. INVESTORS AND SECURITY HOLDERS OF NEW MOTION, INC. AND TRAFFIX, INC. ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.

Investors and security holders will be able to obtain free copies of the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC by New Motion and Traffix through the web site maintained by the SEC at http://www.sec.gov/. Free copies of the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC can also be obtained by directing a request to Ray Musci, president, New Motion, Inc. at 949-777-3700 ext. 221, or by directing a request to Todd Fromer 212-682-6300 ext. 215 or Beth More 212-682-6300 ext. 224 of KCSA, investor relations representatives for Traffix, Inc.

New Motion, Traffix and their respective directors and executive officers and other persons may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding the identity of the persons who may, under SEC rules, be deemed to be "participants" in the solicitation of proxies, and a description of their direct and indirect interests in the solicitation, by security holdings or otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials to be filed with the SEC when they become available.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5503711



Contact:
Hill & Knowlton for New Motion
Nicola Piggott, 310-633-9478
[e-mail]
or
KCSA for Traffix
Todd Fromer, 212-682-6300, x215
[e-mail]
or
Beth More, 212-682-6300, x224
[e-mail]

--------------------------------------------------------------------------------
Source: New Motion, Inc.

[rbl100]

NWMO on sale again :)

[rbl100]

I may do so, but NWMO has more potential :)

[GroundUp]

really? i thought you would have been buying NTCI

[rbl100]

:) I added some to my small pile

[GroundUp]

wtf. yes it is.

[rbl100]

NWMO on sale

[rbl100]

Former T-Mobile chief operating officer Susan G. Swenson to the position of chief operating officer for New Motion, Inc. *see below*


New Motion, Inc. Names Susan G. Swenson Chief Operating Officer
Tuesday August 21, 9:00 am ET
Previously COO of T-Mobile


IRVINE, Calif.--(BUSINESS WIRE)--New Motion Inc. (OTCBB:NWMO - News), a leading digital entertainment company providing a broad range of mobile entertainment and Internet media services, has named former T-Mobile chief operating officer Susan G. Swenson to the position of chief operating officer for New Motion, Inc., it was announced today by Burton Katz, chief executive officer.
Swenson will focus initially on optimizing New Motion's extensive assets and strong stable of brands, and supporting the company's continued growth. She will hold direct responsibility for all existing day to day operations and support the business's future expansion. Swenson assumes the chief operating officer position full-time and effective immediately operating from the company's corporate headquarters in Irvine, CA.

"New Motion is coming of age, and as we prepare the company for its next phase of growth, we are fortunate to have an executive with Sue's abilities and impressive credentials on board," said Katz. "Sue has been a major player in the wireless industry since its inception, and she will be an excellent addition to the team."

Said Swenson, "New Motion is clearly emerging as a leading player in the mobile arena, with a strong management team. They have a highly creative approach to digital entertainment, providing consumers with the best there is to offer in innovative services and mobile entertainment. I am pleased to be part of this exciting company."

Swenson joins New Motion from Amp'd Mobile in Los Angeles, CA, where she held the position of chief operating officer from 2006 on, and was directly responsible for customer operations, technology development, human resources, legal and finance. Prior to Amp'd Mobile, Swenson was chief operating officer of T-Mobile in Seattle, WA, a $12 billion dollar company, from 2004 through 2005. In that position, she managed engineering, information technology, customer care, business operations and customer loyalty. From 1999 to 2004, she was president and chief operating officer for Leap Wireless, now known as Cricket Communications. From 1994 through 1999, Swenson was president and chief executive officer for Cellular One, a joint venture between AirTouch Communications and AT&T. Prior to that, she was a vice president with Pacific Bell, and she got her start in the mobile market with Pactel Cellular, beginning in 1979.

Swenson is an active member on the board of directors for several organizations, including serving as director and on the audit and exam committees for MBlox and Wells Fargo. She also is a director on the board of Eltek, a telecom power company. Swenson holds a bachelor's degree in French from San Diego State University, awarded in 1971.

About New Motion, Inc.

New Motion, Inc. (OTCBB:NWMO - News) is a digital entertainment company providing a broad range of digital and mobile products and services to consumers. New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies to their brands: MobileSidewalk(TM), a mobile entertainment portal, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, a premium online and mobile gaming site. Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Seattle. Wired Magazine recently declared New Motion's mobile content capabilities a "rival to those of their mainstream-media counterparts," Wireless Business Forecast named New Motion "a company to watch," and RCR Wireless News noted that New Motion, Inc. is "gaining traction in the direct-to-consumer ring." For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com, www.bid4prizes.com or www.gatorarcade.com.



Contact:
New Motion Inc.
Karen Strickholm, 505-988-4401
[e-mail]

--------------------------------------------------------------------------------
Source: New Motion Inc.

[GroundUp]

NEWS:
Winner (right) U.S. Marine LCpl. Raymond Stone wins $10,000 and Tiffany's gift certificate from innovative reverse auction game site Bid4Prizes. On left, VP Nick Carone of Bid4Prizes. (Photo: Business Wire)

IRVINE, Calif.--(BUSINESS WIRE)--
A 23-year old U.S. Marine completing his second tour of duty in Iraq, Lance Cpl. Raymond Stone, won $10,000 from the innovative reverse auction game site Bid4Prizes, it was announced today by Burton Katz, chief executive officer of New Motion Inc. (OTCBB: NWMO). A brand new concept in auction games, Bid4Prizes participants use the Internet or their cell phone to bid on a wide range of products, and the lowest unique bid wins. Participants also earn tokens to play arcade games in which they can win instant prizes.

Stone, who is based at Twentynine Palms, CA, until his discharge next month, was presented with his winnings this week, and was ferried with 20 friends and family members by limousine to The Village Pub in Palm Springs to celebrate. He plans to use his winnings, won from the arcade portion of the site, to help pay for college costs. Additionally, last month Stone bid on and won a $500 gift certificate to Tiffany’s, which he will be using to buy a gift for his mother. LCpl. Stone is originally from Durham, CT, and will be attending the Art Institute of Santa Monica in Santa Monica, CA, to study graphic design.

“We are always excited for our Bid4Prizes members when they win our prizes,” said Katz. “But it is especially heartwarming when someone like LCpl. Stone, who has served our country, is a big winner. We wish him the best of luck as he pursues his interests in civilian life, and we are delighted to be a part of making that transition extra noteworthy for him.”

Stone said, “This was absolutely perfect timing. Money is really tight when you are leaving the military and preparing to start college. I will be able to pay off my debts and pay for a portion of my tuition with these winnings, a reality that was a distant dream just a few days ago.”

Bid4Prizes is a division of New Motion, Inc., a digital entertainment company headquartered in Irvine, CA, that provides a broad range of digital and mobile products and services to consumers. Through Bid4Prizes, members receive a seamless auction game experience, regardless of access point – mobile device or computer. Members have the opportunity to win a wide range of products, including automobiles, consumer electronics, apparel, trips, games and mobile content. Players can participate in Bid4Prizes for free, or they can pay a $9.99 monthly subscription fee which provides them with additional benefits such as monthly ringtones, bidding from their cell phones, and an advertising free casual gaming environment.

About New Motion, Inc.

New Motion, Inc. (OTCBB: NWMO) is a digital entertainment company providing a broad range of digital and mobile products and services to consumers. New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies to their brands: MobileSidewalk™, a mobile entertainment portal, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, a premium online and mobile gaming site. Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California, with a branch office in Seattle. Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion, Inc. is “gaining traction in the direct-to-consumer ring.” For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com, www.bid4prizes.com or www.gatorarcade.com.

Contacts





Strickholm Company for New Motion, Inc.
Karen Strickholm,
505-988-4401
[e-mail]
or
LCpl.
Robert Fisher, 760-830-6213
[e-mail]

[GroundUp]

sure it's a sellers market at that point. they can ask for more and the buyers will have to pay it. all the buys were round up players.

[gabkok]

It is not definite on DEF14C that there will be a special round up for NRMG. We just have to wait for daily list.

[rbl100]

You got it....

[gabkok]

They are not idiots. They are just making investment decisions. Ask yourself: would you have bought it if they had moved up?

[GroundUp]

thats why i never partook. but best of luck. let me know how you make out.

[rbl100]

True.....

[GroundUp]

i noticed with a couple some idiots just kept selling when if they'd moved up they'd have still sold out

[rbl100]

We will see :)

[gabkok]

7/27/07 plus 20 days is 8/16/07. Therefore, my guess is that it should be on daily list today.

[rbl100]

This will be my first, but most buying comes in at the end. This is when pps shoots up ;)

[GroundUp]

you've been succesfull with that?

[rbl100]

No ex-date that I know of. Never hit the daily yet. Yes, I will buy more and sell as the buying blocks come in.