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MOXC Taps Growing Online-To-Offline Sector in China
- China’s digital ad market is booming; Moxian is well-positioned to benefit
- China has 733 million internet users and 691 million smartphone subscribers
- Moxian targets China’s 75 million small- and medium-sized businesses, helping them connect to customers online
As it competes in the expanding sector of online-to-offline (O2O) marketing in China, Moxian, Inc. (NASDAQ: MOXC) is well-positioned to profit from the country’s booming economy.
Developed in China, Moxian provides social marketing and promotion platforms and helps merchants advertise through social media by integrating social media, entertainment, and business intelligence.
More than half of China’s 1.4 billion population use the internet, an estimated 733 million people, and the country boasts 691 million smartphone subscribers.
Moxian focuses on the online-to-offline market, helping offline merchants reach more digitally-oriented customers using promotions such as games, rewards, loyalty programs, and social events.
Targeting the more than 75 million small- and medium-sized businesses in China, Moxian helps companies grow their businesses using consumer behavior data compiled from the company’s database of consumer activities.
The company projects its mobile advertising revenue in China to reach $3 million in 2017 and $6 million in 2018 – which would account for 24% of total company sales.
Digital ad spending in China is expected to grow by 21.5% in 2017, and Moxian stands to benefit. Spending on digital advertising revenue in China has jumped to 57.2% of total ad dollars from just 19.4 percent five years ago.
MOXC is a development stage company currently converting its two O2O platforms from unpaid to paid. The company has two core products: Moxian User App and Moxian Business App.
Moxian+ is a business platform which is already serving, at no charge, some 30,000 small market enterprises (SMEs). It provides merchants with tools to convert customers to members and fans by issuing and redeeming loyalty points, responding to customer inquiries through instant messaging, conducting targeted marketing campaigns and providing listings in a lightweight online store.
Moxian User is a consumer app which already has some 300,000 users and offers social networking features, loyalty points, games, and universal coins for use with any merchant in the Moxian ecosystem.
For more information, visit the company’s website at www.Moxian.com
MOXC Stands to Benefit from Forecast 21.5% Growth in Chinese Digital Advertising for 2017
- Moxian sees its own digital advertising at $3 million in 2017, $6 million in 2018
- Digital advertising at Moxian projected to generate 24% of sales in 2018
- 731 million people in China, more than half of whom use the internet
Moxian, Inc. (NASDAQ: MOXC) is setting a high priority for meeting its revenue goals on digital advertising. According to an AdAge report (http://nnw.fm/pG1FM) quoting WPP’s GroupM research (http://nnw.fm/eP1LG), such spending in China is skyrocketing to 57.2% of total ad spending on the internet. Five years ago, that number was just 19.4%, per the report. By comparison, only about 30.9% of total ad spending will be digital in the U.S. this year.
Moxian is a digital marketing company which connects online users and merchants with its focus on offline merchants desiring to reach more digitally-oriented customers. Games, rewards and social events are critical to reaching consumers. In return, these merchants can use valuable information learned to promote their products and services at their brick-and-mortar stores in this online-to-offline (O2O) market.
Currently, Moxian is converting its Moxian+ business and user apps from free to paid. Key to Moxian’s revenue stream are fees, subscriptions, licenses and a percentage of all transactions. Vital to this is digital advertising. In the SeeThruEquity research report of February 28, 2017 (http://nnw.fm/23ErG), mobile advertising is projected by Moxian to reach $3 million in 2017 before doubling to $6 million in 2018. That total would account for 24% of total company sales, it said.
Digital ad spending in China is expected to grow by 21.5% in 2017 compared to its growth of 29.5% last year, albeit on a smaller base. The increase in digital advertising in China is slower, in part, because its sales base has become larger. However, the GroupM report cites “continuing urbanization and solid consumer confidence” as lending optimism for continued overall advertising increases. China had 731 million internet users last year, accounting for more than half the country. That number represents more than double the size of the entire U.S. population.
For more information, visit the company’s website at www.Moxian.com
MOXC Poised to Profit from China’s Transformation
- China’s economy is now world’s 2nd largest – set to overtake the U.S. this century
- 695 million+ mobile internet users create new Chinese consumer
- Moxian, Inc. (NASDAQ: MOXC) platforms convert online users to retail customers
The roots of modern capitalist China are curiously and inexorably linked to the 1949 foundation of the People’s Republic of China by communist revolutionary Mao Zedong. In spite of horrific atrocities, Mao is still credited for modernizing China and building it into a world power as China’s population grew from around 550 million to over 900 million under his leadership. Mao seized control of China after a brutal civil war and held power until his death in 1976. Many of his socialist policies such as promoting the status of women, improving education and health care, and increasing life expectancy actually integrate and underpin today’s Chinese economic model. Since inception, the People’s Republic of China has surreptitiously and steadily embraced the tenets of capitalism, especially since economic reforms were enacted in 1978.
Succeeding Mao, Deng Xiaoping, a Communist Party veteran, was eager to adopt capitalist methods and reforms to try to stimulate economic growth and restore confidence in the party. Deng launched several economic reforms that allowed private sectors to start and operate their own businesses again. He also established four special economic zones along the coast of China with intentions of attracting foreign investments. Due to the reforms Deng put in place, China has gone from being a country that opposed capitalism to one that embraces property rights, profits and free market competition.
Today, China’s economy is the second-largest in the world and is likely to overtake the U.S. sometime this century. The country is in the process of transforming itself from a global center of low-tech manufacturing into a major hub of innovation and consumption.
Computer usage in China has exploded. There are now over 730 million internet users in China and over 95 percent, 695 million+, use mobile devices for internet access. This massive increase of computer users in China creates both challenges and opportunities.
To capture the immense new opportunities in China’s changing consumer market, companies must become more strategic in targeting income segments, product categories, and retail channels. To succeed, it’s imperative that companies take into account rapid shifts in consumer consumption patterns. Serving the businesses that feed Chinese consumer demand, Moxian, Inc. (NASDAQ: MOXC) is poised to profit from the long and vast economic transition in China.
Moxian provides small and medium-sized businesses cutting edge turnkey solutions to attract and maintain customers. The company’s strategy is to drive consumer traffic from online to brick and mortar business customers. Moxian operates a captivating social network which integrates social media and business into a single platform that offers products, features and services that appeal to consumers, keeping them engaged, coming back and even referring new customers.
The company’s online platforms and mobile applications, the Moxian+ User app and the Moxian+ Business app, allow businesses to interface with both existing and new customers. These interactions provide each business the data to analyze consumer likes, dislikes and trends. Moxian’s platform gives businesses the ability to create, manage and promote individualized customer loyalty programs, targeted advertising campaigns and special promotions. These interactions between users and Moxian’s merchant clients give businesses the ability to study consumer behavior and tailor offerings to customers. Moxian is leveraging technology to drive business in the new Chinese consumer economy and offers an opportunity to profit from China’s transformation from communism to consumerism.
For more information, visit www.Moxian.com
MOXC Leveraging High Gross Margin and Existing SME Customer Base in China’s O2O Market
Moxian, Inc. (NASDAQ: MOXC) offers investors a high risk-high reward opportunity in China’s online-to-offline (O2O) marketplace, and the key is the high gross margin percentages of the company’s revenues, according to the SeeThruEquity (http://nnw.fm/dee5W) research report on the company. Shenzhen, China-based Moxian has a gross margin of 77.4% — second-highest of all of its significantly higher market cap competitors, the report says.
MOXC is a development stage company that’s currently executing its marketing strategy of converting its two O2O platforms from unpaid to paid. Moxian+ is a business platform which is already serving, at no charge, some 30,000 small market enterprises (SMEs). Its other app is Moxian User, a consumer app which already has some 300,000 users. The marketing effort is to convert the free users on both apps to paid, then gain more revenues from paid subscriptions, mobile advertising, transaction and licensing fees and OEM and distribution fees.
SeeThruEquity notes that MOXC believes it can achieve a revenue total of $25 million in 2018. The company anticipates revenue of $11 million in 2017. Key to achieving its profit goals is MOXC’s high profit margins from its own sales and mobile advertising, as the company believes it would realize lower margins from third party transactions.
Within the O2O market, MOXC may face formidable competitors which are significantly larger in terms of market cap, but MOXC boosts high profit margins. As previously indicated, its 77.4% gross margin percentage is the second-highest in a field that includes seven other firms. SeeThruEquity believes that Moxian will invest in technology, sales and marketing to differentiate its products in this market. It is seen as also leveraging the existing customer base of its merchant partners.
For more information, visit www.Moxian.com
MOXC is in China, Where O2O Commerce is More than Click-and-Collect
There is no doubt that in the West, online-to-offline (O2O) commerce is mostly about click-and-collect (C&C). Consumers purchase their stuff online and then pick it up later at a store. However, in China, O2O goes much further, covering a variety of services (like having a barber come to your home) which may not be cost-effective to offer in Western markets. Therefore, with O2O growing by leaps and bounds in the U.S. and Europe, its prospects for growth, as you can imagine, are much, much greater in Zhongguó, which is the name the Chinese give to their homeland. That is why the future of O2O pioneer Moxian, Inc. (NASDAQ: MOXC) is so bright. The mainland China-based ecommerce company provides an online platform for small and medium-sized enterprises (SMEs) with brick-and-mortar stores to expand their marketing reach by using many cloud-based social and commercial tools currently available.
Click-and-collect commerce is one of the hottest trends in U.S. retailing, and examples of its growing acceptance have appeared in the press. For the Christmas holiday season in 2015, CNBC reported (http://nnw.fm/0tODu), citing an International Council of Shopping Centers’ Holiday Consumer Purchasing Trends Study, that about one-third of consumers selected and purchased their items online, and then picked them up at the store. In a program that kicked off on April 19, 2017, Walmart customers are now being offered discounts on about 10,000 items if they are willing to purchase and pay online and then pick up in a store.
In China, the potential of O2O commerce to become a billion dollar industry is due to three factors. Firstly, like coffee in Brazil, there are an awful lot of shoppers in China. At 1.4 billion, the population of China is more than four times that of the U.S., and some 650 million of these individuals use the internet. Therefore, according to an observation in an Economist Special Report, ‘It is easier in China than elsewhere to achieve scale quickly because the local market is both enormous and fairly homogeneous—and Western rivals are deterred by both the unfamiliarity of Chinese culture and by censorship.’
Second, in China, the O2O mix is more weighted to services than it is to tangible products, according to eMarketer (http://nnw.fm/7vwWj), which gives the Chinese market an added advantage since many of these services have decidedly lower labor costs. You can get a haircut at a salon in China for 25-30 RMB ($3.50-$7.00) and one at home for not much more. A haircut at home in America from an “Uber for Haircuts” outfit will set you back much, much more. One such, with the clever moniker Shortcut, charges $75 for a “premium” cut.
Third, the Chinese O2O market also encompasses a wider range of services, such as dining out and medical services, that most Westerners would not consider online-to-offline, suggesting that, at present, the online aspect of O2O is more important for the Chinese consumer than it is for Americans. Bear in mind that O2O commerce differs from a purchase-and-pay transaction at a brick-and-mortar establishment, where the consumer “window-shopped” the merchant’s website. In O2O, the purchase is paid for or initiated by an order online and consumed or picked up offline.
The recognition that Chinese shoppers are more likely to consider the O2O transition as one integral experience makes the Moxian platform an essential tool for them. A survey cited in the eMarketer report has revealed that a majority of internet users in China have purchased services through O2O, ranging from 50.6% in the 60+ age group to over 75% for those aged 20-39. From teens to grandparents, they are all in on O2O. These consumers can access the platform through the Moxian+ User App, designed expressly for use with mobile devices. For Merchant Clients, there is a separate app called the Moxian+ Business App.
Moxian+ gives SMEs with an established brick-and-mortar presence an online platform to conduct business, interact with existing customers and obtain new customers. Its social media engine not only facilitates discourse between merchant clients and consumers but also allows consumers to connect with each other and act as brand promoters. Merchant clients can publish information on products, offer coupons, advertise events and sales and keep consumers educated with blogs. Likewise, consumers can order products at the online shops for express delivery or for pick up later.
On November 14, 2016, Moxian announced the completion of a public offering of 2,501,250 shares of its common stock at a public offering price of $4.00 per share. Its stock now trades on the NASDAQ Capital Market under the symbol MOXC.
For more information, visit the company’s website at www.Moxian.com
MOXC O2O Platform Mitigates SEO Burden and Helps SMEs Better Utilize E-Commerce
The Internet has been both a help and a hindrance to retailers – greatly extending their marketing reach and helping them target new customers, yet enabling faraway businesses to also beguile their customer base. Another challenge presented by the Internet is the difficulty of being visible within the sea of websites – more than 1.2 billion and quickly counting – which is where companies like Moxian (NASDAQ: MOXC) come in, offering solutions like the O2O Moxian+ platform to help small and medium-sized enterprises (SMEs) utilize e-commerce to drive customers to their brick-and-mortar locations and to cut down on the need for expensive SEO marketing.
“Despite its growth, e-commerce still only comprises about one-tenth of total retail sales in the U.S. and in mainland China, where the bulk of Moxian’s operations are located. Consumers all over the world still enjoy going out to shop and, in any event, since services make up so much of commerce, it is impossible to stay at home and purchase them. Personal services, particularly, can only be delivered to the person. This is where Moxian, with its innovative social media and marketing platform, comes in. The Moxian+ online platform is designed especially for small and medium-sized enterprises (SMEs) that provide personal services or tangible products that a shopper wants to touch and see before she buys. And the Moxian+ platform does much more than that. Merchant clients can access powerful data analytics on the demographics of customers and their buying behavior. This is the burgeoning O2O landscape and Moxian is blazing a trail into it.”
To view the full article, visit http://nnw.fm/4Gg8F
About Moxian, Inc.
Founded in 2013 in Shenzhen, China with branch offices in Beijing, Malaysia, and Hong Kong, Moxian, Inc. is an offline-to-online (O2O) integrated platform operator. The Company’s “Moxian+” mobile App platform connects Users to Merchant Clients through games, rewards and social events that they enjoy and in return, Users provide valuable information that Merchant Clients can use to effectively promote products and services offered at their brick and mortar stores. More information about the Company can be found at www.moxian.com.
MOXC Expands Alliance with Xinhua New Media Culture Communications, Eyes Additional Revenue Streams
Moxian, Inc.’s (NASDAQ: MOXC) expansion of its alliance with Xinhua New Media Culture Communications Co., including the launch of a game channel on the Xinhua mobile app platform, is expected to generate revenues for Moxian from game downloads and mobile banner advertisement fees, according to a research report by Crystal Equity Research (http://nnw.fm/V45Pj).
Moxian is a Shenzhen, China-based company, which is in the development stage. It is building infrastructure and staffing as its executes its marketing strategy to commercialize its two online-to-offline (O2O) mobile platforms. Moxian+ is its paid business platform, which the company seeks to convert from free. It currently has some 30,000 small- and medium-sized enterprise (SME) users. Its Moxian User app currently boasts a user base of roughly 300,000 consumers. The goal is to convert those users, add more, and also generate revenues through subscription revenues, transaction fees, mobile advertising, licensing fees, OEM and distribution charges.
The Crystal Equity Research report views Moxian’s timing entering the O2O market as strategically advantageous. “We believe Moxian can benefit from these early efforts since its Moxian+ platform offers location services and customer relationship management features that cannot be easily found in the other O2O platforms in the China market,” the report says.
In its expanded alliance with Xinhua New Media Culture Communications, Moxian will likely find many more daily users. The report cites Xinhua’s 10 million daily users after 110 million downloads of its mobile app. The Game Channel is powered by Moxian’s payment technology through Mo-Coin. Moxian, it says, expects to receive revenue from game downloads and mobile banner advertisement fees. In addition, the Game Channel is expected to attract consumers to the Moxian+ app. Crystal has set a price target on Moxian stock at $5.25.
For more information, visit www.Moxian.com
MOXC O2O Platform Reduces SEO Burden for SMEs
For retailers, the Internet has been a double-edged sword. On the one hand, it extends their marketing reach beyond physical boundaries, allowing them to target new customers. On the other hand, their customer base is open to sales pitches by faraway retailers. Whatever the net result from this boon and bane, the growth of the Internet presents another challenge. With over 1.2 billion websites and new sites being added by twos and threes every second, being found on online can be as difficult as finding the proverbial needle in a haystack. That is why, for small and medium-sized enterprises (SMEs), an intermediary like Moxian (NASDAQ: MOXC) is becoming essential. The company’s online-to-offline (O2O) Moxian+ platform has a bundle of features that use an online footprint to drive customers to brick-and-mortar retailers, reducing the need for costly SEO marketing. In addition, just like the bazaars and fairs of the medieval world, there’s a social element to the platform, encouraging shoppers to interact with each other and become part of a Moxian+ community.
Despite its growth, e-commerce still only comprises about one-tenth of total retail sales in the U.S. and in mainland China, where the bulk of Moxian’s operations are located. Consumers all over the world still enjoy going out to shop and, in any event, since services make up so much of commerce, it is impossible to stay at home and purchase them. Personal services, particularly, can only be delivered to the person.
This is where Moxian, with its innovative social media and marketing platform, comes in. The Moxian+ online platform is designed especially for small and medium-sized enterprises (SMEs) that provide personal services or tangible products that a shopper wants to touch and see before she buys. And the Moxian+ platform does much more than that. Merchant clients can access powerful data analytics on the demographics of customers and their buying behaviour. This is the burgeoning O2O landscape and Moxian is blazing a trail into it.
The Moxian+ platform is available through two apps, both of which can be accessed by mobile devices. Making its platform accessible by mobile devices is an important part of Moxian’s relentless strategy since smartphones and mobile devices have very high penetration rates in China. Indeed, China represents the world’s largest mobile market, with approximately 1.3 billion mobile phone users as of December 2015, according to the Ministry of Industry and Technology of China, representing handset penetration of approximately 95 units per 100 people. Moxian’s initiation report from SeeThruEquity (http://nnw.fm/gJl7w) reveals that China’s O2O market is currently around $48 billion with sales, at present, growing at an astounding 25% per annum.
Moxian is in the middle of a large sales push as it continues the commercial launch of Moxian+ that started earlier this year. The company recently opened an office in Beijing, and the company expects to have a sales team of 80 in place by the end of June, largely split between Shenzhen and Shanghai. The free version of Moxian’s platform is already in use by more than 30,000 businesses and 300,000 consumers, and sales efforts will be directed both to converting existing users to premium paid services and signing up new customers to try the platform. Moxian’s initial marketing forays have been in the mainland Chinese cities of Shenzhen and Beijing. But the company has plans for geographic expansion into Shanghai and Guangzhou, and is targeting a sales team of 100+ by the end of 2017.
Moxian was founded in 2013 in Shenzhen, China, and has branch offices in Beijing, Malaysia, and Hong Kong.
For more information, please visit www.moxian.com/index_en.html
MOXC Solidifies its Financials as it Competes in China’s Growing O2O Marketplace
Moxian, Inc. (NASDAQ: MOXC) has solidified its financial position as it competes in the massive Chinese sector of online-to-offline marketing. SeeThruEquity (http://nnw.fm/qTeF0) projected that the company could attain revenues of $24.1 million and net income of $4.5 million in FY 2018 as the O2O market is estimated to reach $48 billion in 1H17, according to investor materials provided by Moxian. One caveat to SeeThruEquity’s projections was for Moxian to demonstrate its ability to raise additional capital to finance its ambitious plans to compete in such a large market.
The high technology Shenzhen, China-based company netted some $8.5 million in an equity offering, at $4 per share, late in 2016 that resulted in its NASDAQ uplisting. In its SEC 10-Q filing of May 12, 2017, for the three-month period ended March 31, 2017 (http://nnw.fm/1xrKA), the firm additionally disclosed that it had received funds in a series of loans during the six months ended March 31, 2017.
The company is development stage and is building its infrastructure and staffing as it plans to execute its marketing strategy to take its two O2O mobile platforms from no charge to paid. Its Moxian+ is a paid business platform, with the firm’s immediate focus on converting its some 30,000 small market enterprise (SME) customers to paid. Similarly, it is attempting to convert its some 300,000 consumers on the Moxian User app from free to paid. Revenue streams foreseen by Moxian additionally include subscription revenues, transaction fees, mobile advertising, licensing fees, OEM and distribution charges.
SeeThruEquity was intrigued by the size of China’s O2O market and Moxian’s ambitious growth strategy, and it cautioned that the firm would require additional capital sources to finance and execute its strategy. The latest 10-Q by Moxian exhibited the firm’s ability to raise additional capital, enabling it to invest in more infrastructure and sales efforts.
During the six months ended March 31, 2017, the company received approximately $3.2 million from various related party loans and repaid a majority of all related party loans of approximately $5.6 million with IPO proceeds, the 10-Q filing said. Shenzhen Bayi Consulting Co., Limited and Moxian agreed to a series of loans aggregating $2.6 million unsecured, without interest or due on demand terms, to a subsidiary, Moxian Shenzhen. An earlier loan of $96,190 was made to Moxian by Bayi under the same terms. Vertical Venture Capital Group in this period made loans to subsidiary Moxian HK, with the same terms, in the aggregate of $553.8 million. Moxian HK partially repaid the loans as the company invested the funds internally.
Additionally, the SEC 10-Q stated that the company plans to bolster its future cash flows through additional related party financing and public and private placements.
For more information, visit www.Moxian.com
MOXC Positioned to Profit from China’s Economic Shift
China’s booming economy has delivered consumer product companies some of the world’s greatest growth opportunities over the last 20 years. However, the government recently lowered its official five-year annual GDP growth target to 6.5 percent, the slowest targeted growth since the 2008 global financial crisis. China’s economy is actually undergoing a structural transition. Consumption isn’t rising as fast as it did during peak boom years, but consumption growth is still on a staggering upward trajectory. China’s consumer economy is projected to expand by about half, to $6.5 trillion, by 2020. In fact, incremental Chinese consumer growth of over $2 trillion over the next three years would be equal to adding a consumer market larger than that of Germany today. Despite a slowing economy, China will remain one of the fastest growing consumer markets in the world for the foreseeable future.
Upward mobility and demographic forces are transforming the Chinese consumer markets. The meteoric rise of upper-middle-class households, a new generation of free spending tech savvy consumers and the powerful pull of e-commerce all promise immense new consumer opportunities.
Research by The Boston Consulting Group and AliResearch, the research arm of Alibaba, China’s largest e-commerce company (http://nnw.fm/2mt9X), found that these forces of change will profoundly reshape China’s economy and consumer market over the next several years. Consumers 35 or younger will account for 65% of growth, and e-commerce will become a far more important retail channel, driving 42% of total consumption growth, with 90% of that growth coming from mobile e-commerce. Companies will need a new playbook to capture the coming wave of growth, as the strategies of the past will no longer be relevant.
To capture the immense new opportunities in China’s changing consumer market, companies must be more strategic in targeting income segments, product categories, and retail channels. Companies also need a new set of strategies to take into account rapid shifts in the nature of consumption. Serving the businesses that feed the demand of the new Chinese consumer, Moxian, Inc. (NASDAQ: MOXC) is positioned to profit from this vast economic shift in China.
Moxian provides small- and medium-sized businesses cutting edge turnkey solutions to attract and maintain customers. The company’s strategy is to drive consumer traffic from online to their brick and mortar business customers. Moxian operates a social network platform which integrates social media and business into a single platform and offers products, features and services that appeal to consumers.
The company’s online platforms and mobile applications, the Moxian+ User app and the Moxian+ Business app, allow businesses to interface with both existing and new customers. These interactions provide each business the data to analyze consumer likes, dislikes and trends. Moxian’s platform gives businesses the ability to create, manage and promote individualized customer loyalty programs, targeted advertising campaigns and special promotions. These interactions between users and Moxian’s merchant clients give businesses the ability to study consumer behavior and tailor offerings to customers. Moxian is leveraging technology to drive business in the new Chinese consumer economy and offers an interesting opportunity to profit from this explosive growth.
For more information, visit www.Moxian.com
MOXC Sees Revenue from OEM, Distribution, and Licensing as Key to Winning in Chinese Market
Moxian, Inc. (NASDAQ: MOXC) is projected to have a breakout year in FY 2018, when SeeThruEquity projects it will reach $24.1 million in revenues and a net income of $4.5 million (http://nnw.fm/73aAZ). This performance is expected based on the massive size of the online-to-offline (O2O) market in China, estimated to reach $48 billion in 1H17, according to investor materials provided by Moxian.
The China-based high technology company has offered free beta-platform apps for its 30,000 small and medium-sized enterprise (SME) users on its Moxian+ app. To its 300,000 consumer customers, it offers the Moxian User app with social sites. Now, it is converting to paid Moxian+ and Moxian User apps, changing these free user service sites to paid subscriber status.
But there is more to Moxian’s marketing plan than subscriber conversions from free to paid. The company is also anticipating licensing, OEM, and distribution revenues that will be significant. As SeeThruEquity’s analysis mentions, Moxian may find a challenge converting some of the current no-charge users of its Moxian+ business app and Moxian User consumer apps to paid subscribers, but Moxian hopes to gain transaction fees and subscription revenue from the conversions and is adding sales staff, hoping to also add additional new SME and consumer paid subscribers to its platforms who have not been on the apps in the past.
SeeThruEquity is optimistic about Moxian’s aggressive growth strategy, but added a note of caution, saying, “they must win new customers from scratch, which may be more difficult than anticipated.” Nevertheless, Moxian sees a special revenue stream opportunity in its OEM, distribution, and license fees.
Moxian projects a greater than 163% jump in year-over-year revenue growth from 2017 to 2018. Moxian management sees merchant transactions generating the lead amount of sales in 2017 in the revenue mix at 36.8%. OEM, distribution and license fees were seen as only generating 31.6% by comparison. By 2018, however, the estimated mix changes dramatically. OEM, distribution and license fees are projected to account for 48% of revenues within the mix, doubling the sales of mobile advertisements and towering over the contribution of 28% by merchant transactions. Further, OEM, distribution and license fees projections exhibit a 300% year-over-year growth from 2017 to 2018, from $3 million in 2017 to $12 million in 2018 — tripling the YOY growth of either merchant transactions or mobile advertisements.
Moxian management believes it can achieve cash flow break even by the end of 2017. This is, in part, because the company is anticipating high 70% gross margins on its own direct sales and high margins, too, from mobile advertisements on its sites.
For more information, visit www.Moxian.com
MOXC Online Actions Equate to Offline Sales
Long insular and export focused, the Chinese economy has rapidly become more consumer driven in order to achieve and maintain the country’s targeted 6.5 to 7 percent annual growth rate. Increased global competition in low cost manufacturing and an ever-expanding working class have propelled China’s economic shift to the consumer. Realizing that a strictly export-based economy ultimately implodes, China has turned inward to expand the mix of economic drivers. Serving the businesses that feed the demand of the new Chinese consumer, Moxian, Inc. (NASDAQ: MOXC) is positioned to profit from this vast economic shift in China, as well as in other parts of Asia.
With offices strategically located in China, Malaysia, and Hong Kong, Moxian provides small- and medium-sized businesses cutting edge turnkey solutions to attract and maintain customers. The company’s strategy is to drive consumer traffic from online to their brick and mortar business customers. Moxian operates a social network platform which integrates social media and business into a single platform and offers products, features, and services that appeal to consumers.
The company’s online platforms and mobile applications, the Moxian+ User app and the Moxian+ Business app, allow businesses to interface with both existing and new customers. These interactions provide each business the data to analyze consumer likes, dislikes, and the latest trends. Moxian’s platform gives businesses the ability to create, manage, and promote individualized customer loyalty programs, targeted advertising campaigns, and special promotions. These interactions between users and Moxian’s merchant clients give businesses the ability to study consumer behavior and tailor offerings to customers. Moxian’s platform also entices users to return and refer new users, each of which is a new potential brick and mortar customer. In short, Moxian’s online actions equate into offline sales for its brick and mortar business customers.
With a population of nearly 1.4 billion, China is a massive new consumer market, and Moxian is leveraging technology to drive business in this market. Perhaps that’s why SeeThruEquity, a leading independent equity research firm, recently reported that the company could achieve revenues of $62.5 million and a gross profit of $39.9 million by fiscal year 2020. Moxian presents an interesting opportunity to profit from the explosive growth projections of the Chinese consumer market.
For more information, visit www.Moxian.com
MOXC Targets O2O Market in China as Social Media Plays Larger Role in Growing Apparel, Dining Revenue
Moxian, Inc. (NASDAQ: MOXC) is committed to growth in China’s online-to-offline (O2O) retail market, which is predicted by the Chinese to reach $48 billion in 1H17. Social media, an important part of Moxian’s marketing strategy, is playing a growing role in generating e-commerce apparel and dining revenues, research shows. A report by McKinsey & Company finds that the online market is changing retail buying patterns within China. Moxian is a high technology company which is transitioning to paid platforms that offer access to the O2O market and social media sites and away from its initial non-paid business and consumer apps.
The company’s business app is Moxian+ Business, targeted to China’s brick-and-mortar small- and medium-sized business enterprises (SMEs) as they seek to develop social media sites and select from Moxian’s suite of online business tools. The Shenzhen-based company also offers the paid Moxian+ app to consumers in China. Its revenue stream is designed to come from paid mobile advertising, a percentage of all transactions, subscription revenue, and OEM and distribution license fees. The company is focusing on its current 31,600 business users and more than 300,000 consumers. In its initial research report on Moxian (http://nnw.fm/2zcAI), in February 2017, SeeThruEquity acknowledged that company management believes sales can reach $11 million in 2017, making the company cash break even by the end of this year if those sales goals are met, the report said.
The April 2016 report by McKinsey & Company, Consumer China 2016 Survey (http://nnw.fm/QHb20), sees greater penetration by O2O in lower tier cities. E-commerce accounts for 13.5% of all retail spending in China, the survey reports. McKinsey also found that multiple screen users — those that own mobile devices, tablets, and computers — are more intense online shoppers than those who have smart mobile phones alone. Multiple device owners spend 17% more than users who have only mobile phones, and they also shop in 29% more categories. A total of 14% more multi-screen owners interact with businesses through social networks, now using such platforms as WeChat.
Social media is playing a larger role in generating e-commerce sales, the study found. Half of the digital consumers surveyed by McKinsey used social media for product research and recommendations. McKinsey found that social media was not just a background research tool, but an active driver of actual online purchases. McKinsey found that social media was important in impulse buys, such as for apparel and personal care. McKinsey said it sees considerable opportunity for brands and retailers to reach customers on social platforms. In particular, dining and travel are two segments for growth in the O2O marketplace, it said.
The study also found that consumer electronics and small appliances have been basic e-commerce retail sellers in China, generating some 30% of their retail sales online. Apparel needs to grow its entire online experience, from style advice and returns/exchanges, to extend its online value share — now stuck in the low 20s. Food spending online remains at only 5% of total food spending for users. Online remains convenient for food buyers, but the average food basket size, at less than $15, suggests that consumers are still not doing most of their grocery shopping via e-commerce.
Lower tier cities also have a lot of e-commerce potential in China, McKinsey found. There are 74 million more online shoppers there than in high tier cities. Yet, 160 million people in these low tier cities have not even started shopping online. To grow, online markets will need to use data analytics to reach consumer market segments, developing up selling and cross-marketing efforts.
For more information, visit www.Moxian.com
MOXC Launches Updated Apps with Integrated UnionPay Payment Modules
Online-to-offline (O2O) integrated social media platform operator Moxian, Inc. (NASDAQ: MOXC) this morning announced the launch of new versions of its Moxian User App and Business App that feature built-in UnionPay payment modules. This update follows Moxian’s previously announced strategic partnership with Beijing Chinaums, a subsidiary of China UnionPay. “The implementation of UnionPay into our App is a big game changer in our strategy,” James Tan, chairman and CEO of Moxian, noted in this morning’s news release. “Through various methods, we are able to capture both users and merchants by enticing users to spend at merchant stores, which in-turn boost our active users and transaction value to merchants.” The company previously conducted trials of the updated apps in Shenzhen and Beijing, where it found that the average gross merchant value offered by the apps is expected to range from $10,000 to $100,000 per month. Following this morning’s official launch, the company aims to recruit up to 100,000 merchants in Shenzhen, Beijing and Guangzhou and to achieve monthly gross merchant value of $1 billion in the coming months.
To view the full press release, visit http://nnw.fm/kKm8B
About Moxian, Inc.
Founded in 2013 in Shenzhen, China with branch offices in Beijing, Malaysia, and Hong Kong, Moxian, Inc. is an online-to-offline (O2O) integrated platform operator. The Company’s “Moxian+” mobile App platform connects Users to Merchant Clients through games, rewards and social events that they enjoy and in return, Users provide valuable information that Merchant Clients can use to effectively promote products and services offered at their brick and mortar stores. More information about the Company can be found at www.moxian.com.
MOXC Mobile Commerce App Adoption Accelerates among Android and iPhone Users
Serving the massive online-to-offline (O2O) market in China with a popular app for businesses and consumers, Moxian, Inc. (NASDAQ: MOXC) announced that adoption of its platform is accelerating in both Android and iPhone segments. The news comes after the company’s launch of the Moxian+ paid platform in March 2017, which represents a transition from its beta technology that has been offered at no charge. Moxian, an innovative technology company serving the estimated $48 billion O2O market in China, enables consumers to order products online and pay brick and mortar businesses (with an online presence) via traditional offline methods.
The Moxian+ Business App has already enabled small- and medium-sized businesses to capture and analyze data, maintain customer relationships, and target marketing initiatives, as well as to have access to China’s 1.3 billion-user mobile telephone market (the largest in the world). Over 31,000 businesses used the free Moxian platform, and the company hopes to convert them to its paid, improved system.
The Moxian+ User app, reaching over 300,000 consumers with its free version, provides a system for collecting loyalty points, winning universal MO-Coins, and engaging in social networking with friends and interest groups. Consumers can set up a personalized multimedia profile. Providing the means to pay for purchases by mobile device, the app fully supports online payments and contactless cards. People can also search for local merchants via the program’s geo-location feature, communicate with friends via a media messenger, and win gifts by playing exciting games.
Expanding functionality available through Moxian’s (now paid) apps is reaching a large and fast-growing market. Accessibility to Android and iPhone users is allowing the company to hit new milestones, as it strives to reach the country’s smartphone users, who, according to CNBC, account for about 30 percent of the global smartphone market. According to a 2016 Statista.com report (http://nnw.fm/04Xt9), China became the largest mobile phone user market in 2012. Mobile phone subscriptions in the country have surged since 2011, and, now, 89 percent of its population uses a mobile phone. Monthly sales of the top 10 mobile phone brands had reached 800,000 units by Q2 2013.
The surge in app adoption is also proving beneficial to investors. In a recent press release (http://nnw.fm/1wxMB), Moxian announced an aggregate initial offering price of $50 million, with the filing of form S-3 with the SEC. Its revenue streams comprise subscription services, mobile advertising, distribution license fees, and small transaction payments. Moxian’s NASDAQ listing opened in November 2016, and future offerings are expected to include common shares, senior debt, debt securities, warrants, and, potentially, various other securities.
Now that its paid platforms can reach iPhone and Android mobile users in business and consumer markets across China, Moxian anticipates continued growth and expansion. The company can now reach a consumer base of 1.3 billion users and growing. In addition, the Shenzhen-based organization has expanded to Beijing and is expected to have over 100 commissioned executive sales personnel by year’s end.
For more information, visit www.Moxian.com
MOXC Files S-3 with SEC for Future Offerings of up To $50 Million
Moxian, Inc. (NASDAQ: MOXC), on March 17, 2017, filed a form S-3 with the SEC (http://nnw.fm/wgv8G), using a ‘shelf’ registration process, for its securities, with an aggregate initial offering price of up to $50 million. These future offerings could be made from time to time, in one or more offerings. Moxian is in the O2O business in China, providing an online platform for small- and medium-sized enterprises (SMEs) with brick-and-mortar stores to compete online, interact with existing customers, and obtain new customers. At the same time, it offers an app to consumer users.
Moxian is a high technology firm which is transitioning away from non-paid beta platforms to paid Moxian+ for its 31,600 SME clients. It will offer them a comprehensive suite of paid online services. The company will also offer its 300,000+ consumer base the Moxian+ User app. Moxian’s revenue streams come from premium subscription services, 3-5% payments on transactions through its platform, mobile advertising and distribution license fees. The company is based in Shenzhen, China, and it is expanding into Shanghai and Guangzhou.
In November 2016, the company was uplisted to NASDAQ after raising $8.5 million net in a public equity offering. Future offerings described in the SEC S-3 filing can involve any combination of securities, including Moxian common shares, senior debt, subordinated debt, warrants, debt securities, or other securities. No new offering is effective yet.
Moxian intends to use the proceeds from these future offerings for general corporate purposes. The precise use would be determined at a future date, based upon funding requirements and the cost of capital, and they would be detailed in a future prospectus supplement for a specific offering, the company said.
For more information, visit www.Moxian.com
MOXC Set to Become an Industry Leader for the Future of Commerce
Fast-developing consumerism in China is giving us a glimpse as to what is working and what could shape our future commerce habits worldwide. Currently, the mobile and social revolutions are taking over the commerce world, a process that is expected to accelerate.
According to Statista (http://nnw.fm/ottB9), the number of smartphone users is expected to go from 2.1 billion in 2016 to 2.87 billion by the end of 2020, leading to a potentially huge surge in the number of consumers shopping on their phones. Most importantly, this sector is being led by China, which CNBC says accounts for approximately 30% of the global smartphone market and holds mobile commerce far more sophisticated and advanced than that of other countries (http://nnw.fm/7tT9d). Aside from the fact that nearly two-thirds of retail and consumer-to-consumer e-commerce sales in the fourth quarter of 2015 were made on mobile in China (http://nnw.fm/TYV0s), the country is also far more advanced in terms of mobile money transfers; loyalty programs such as vouchers, coupons, and e-ticketing; delivery systems; and content purchasing.
E-commerce is not the only area of marketing that China is influencing. The country is known for integrating its e-commerce with social media. Social commerce has not only allowed for the proliferation of the online-to-offline (O2O) world but has also become a way to facilitate better customer relationship management (CRM) and, of course, commerce. Companies are now able to have personalized, one-on-one interactions with customers, thus making more sales.
In China, sophisticated social marketing platforms such as those designed by Moxian, Inc. (NASDAQ: MOXC) are fueling this constant growth, and the competitive market there is pushing Moxian to continue its innovation. The company’s mobile applications, Moxian+ User and Moxian+ Business, act as one-stop shops for both mobile shoppers and businesses, linking them together seamlessly with a variety of features and technology.
The Moxian+ User application incorporates social networking with gaming, using the company’s virtual currency whereby users can redeem prizes sponsored by Moxian and Moxian merchants. On the other hand, the Moxian+ Business application is a social CRM tool that not only allows business to set up shop on the Moxian platforms but also pushes promotions to users, all while generating reports giving them a 360-degree view of their progress on the Moxian platform.
For more information, visit www.Moxian.com
MOXC Sales Projected To Reach $62 Million in FY 2020 by SeeThruEquity Report
Moxian, Inc. (NASDAQ: MOXC) is poised to generate sales of greater than $62 million and a gross profit of more than $39 million in FY 2020, according to the SeeThruEquity research report on the company (http://nnw.fm/T6Aj4). Moxian is a China-based high-technology marketing company which has offered a beta no-charge platform in China’s large online-to-offline (O2O) market, a marketplace anticipated to grow to $48 billion in 1H2017, according to Moxian investor materials.
In the O2O market, online consumers are attracted to brick and mortar stores through various incentives. Moxian is expected to launch its paid Moxian+ platform this year. To the 75 million small- and medium-sized businesses in China, Moxian will offer its premium services for a fee. Services on its Moxian+ Business App would include access to analytics, hosting of online shops, targeted marketing, and the ability to host social sites with consumers. In its analysis of Moxian, SeeThruEquity reported that the company could achieve, in FY 2020, an estimated margin of almost 64% and a gross profit of $39.9 million on revenues of $62.5 million.
According to a 2015 study by China’s Ministry of Industry and Technology, China is the world’s largest mobile telephone marketplace, with 1.3 billion mobile users. Moxian will also offer its Moxian+ User App to individual consumers.
Paid premium subscriptions are key to Moxian’s future. The annual fees the company receives from each premium subscription ranges from $1,200-$2,000 annually. Additionally, Moxian would receive fees from every transaction and mobile advertisements, plus OEM and retail distribution license fees. SeeThruEquity has set a price of $4.50 per share for Moxian, based on the size of the O2O marketplace in China and Moxian’s aggressive plans for expansion. The company is currently based in Shenzhen, China, but is expanding into other metropolitan markets, such as Shanghai and Guangzhou.
SeeThruEquity noted that Moxian was uplisted to the Nasdaq Capital Market last year, after raising, in November 2016, some $8.5 million net in a public equity offering. However, the report noted that the company would require access to additional capital funding to finance its plans to expand and add more sales staff to sell the paid app. The company has plans to expand its sales staff to some 100 persons by the end of 2017.
For more information, refer to www.Moxian.com
MOXC Helping Merchants Better Engage With Customers through Geo-Targeting
Applications have transformed the mobile phone into a sort of remote control, allowing consumers to research and shop for products and services whenever they want. This, coupled with the fact that they can also pay for these products and services digitally, has created the mobile market. In China, the mobile market has become a significant channel for retailers, and blurring these lines between the physical and virtual worlds has been a great way for Chinese merchants to reach customers.
The mobile market based upon messaging has been especially important in China. Since email arrived only late in China, mobile messaging applications dominated communication, leaving the country with a market that was mobile focused. In addition, because of the number of crowded urban areas, mobile is an easier way to research and a natural platform for marketing. Mobile adoption is also helped by the fact that entrepreneurs simply want to better market and grow their businesses.
The Chinese are using mobile as a direct business to consumer sales channel, encouraging all types of communication. Chinese retailers work on the basis that innovation online engages consumers offline. By using geo-targeting, merchants can engage consumers online while still offering the in-store experience. Simply put, geo-targeting is a way of delivering content to customers based on their location. This targeting allows brands to tailor content to what customers want and need based on their current, or even past locations. This type of insight improves the customer-brand experience, allowing brands to better meet customer needs, helping them deliver services to the right place at the right time, and allowing them to find new customers thanks to the gathered data.
Moxian, Inc. (NASDAQ: MOXC), a company engaged in the business of providing social media marketing and promotion platforms designed to help merchants grow their business via social media, not only offers merchants the chance to find out where their consumers are, but also allows consumers to search for merchants. Its two core products, Moxian+ User and Moxian+ Business, work together to create the ultimate shopping experience while giving merchants insights into their consumers’ buying patterns through intelligent data analytics.
This geo-targeting is coupled with a variety of other analytical tools that help merchants get to know their customers, retain them, and push informational and promotional tools to them. The company also offers a Loyalty Program feature through its Moxian+ Business application, giving merchants the chance to do precise and predictive marketing to the right audiences. The company recently announced its transition to its Moxian+ paid platform, moving away from the no-charge beta technology it has used since its beginnings.
For more information, visit the company’s website at www.Moxian.com
MOXC Sets Launch of its Paid Moxian+ Platform in China’s O2O Market
Moxian, Inc. (NASDAQ: MOXC) plans to launch its Moxian+ paid platform in March 2017, transitioning away from the no-charge beta technology it has used in the past to access China’s estimated $48 billion 1H2017 online-to-offline (O2O) market. The Shenzhen, China-based company has already expanded with additional offices in Beijing and plans to grow its sales team to more than 100 commissioned executives by the end of 2017.
Moxian is a high technology company which has offered a no-charge platform to Chinese businesses and consumers. China’s booming O2O market permits consumers to order products online, then pay businesses offline. Moxian is targeting offline traditional small- and medium-sized businesses. It can offer them a comprehensive suite of O2O commerce services.
Moxian’s shift in focus to a paid model includes plans to offer various premium services to businesses. These features, which are on the Moxian+ Business App, enable vendors to access analytics, host online shops, manage social customer relationships, and execute target marketing. The company will also offer its Moxian+ User App to consumers. Stakes are high, as China is the largest mobile telephone market in the world. It has 1.3 billion mobile users, according to a December 2015 analysis by China’s Ministry of Industry and Technology.
Moxian’s revenue streams will come from its paid premium subscriptions. The ‘Gold’ subscription plan is $1,200 annually, while the ‘Diamond’ plan costs $2,000 per year. Moxian also receives 3-5% payments on all transactions on its platform. The company also generates revenue from mobile advertisements, but its fastest growing projected revenue stream will come from OEM and distribution license fees. Those fees are set to explode by roughly 300% year-over-year, and, in 2018, they are expected to account for 48% of fee revenues.
In its initial coverage report, SeeThruEquity (http://nnw.fm/Dc4fs) set a price target of $4.50 on Moxian’s stock as it raised $8.5 million net in a public equity offering to invest in the growth of its business. That successful fundraising in November 2016 enabled the company to uplist to the NASDAQ Capital Markets.
Moxian hopes to convert the 31,600 businesses and greater than 300,000 consumers already using the free Moxian platform to paid, premium Moxian+. To that end, Moxian plans to expand into Shanghai and Guangzhou. It will focus its selling efforts on businesses and consumers in large metropolitan centers. If its sales reach the projected $11 million in 2017, Moxian should be cash flow break even by the end of this year, SeeThruEquity reports.
Moxian is focusing on small- and medium-sized businesses, and there are 75 million of these in China. SeeThruEquity sees the opportunity for Moxian to increase its customer base through sales of its paid Moxian+, but it cautions that, in order to fund its aggressive growth plans, Moxian would need to have access to even more capital in the future.
For more information, visit www.Moxian.com
MOXC Expects Increased Chinese Consumption to Drive its O2O Commerce Channel
Chinese consumers are spending more, and that harbors good fortune for Moxian, Inc. (NASDAQ: MOXC) as it continues to roll out its comprehensive online-to-offline (O2O) commercial platform. Consumption in China as a percentage of GDP is rising, and retail sales went up by about 10 percent in 2016. There’s no doubt that consumption is driving commerce and that the Moxian platform that links brick-and-mortar establishments to the cloud is at the hub of online and offline commercial activity.
Reuters (http://nnw.fm/Yf4xs) recently reported on data released by China’s statistics bureau that showed consumption accounted for about three-quarters of China’s economic growth in the first half of 2016. In the past, a lot of China’s GDP growth has come from capital investment and exports, and consumption since the Great Recession has been around 36 percent of GDP. The 2016 reported figure would indicate that the Chinese economy is on its way to becoming consumer driven, much as Western economies are. Consumption contributes to more than half of GDP in most developed economies. In the U.S., it accounts for about two-thirds of economic activity.
Other data shows that, indeed, the normally thrifty Chinese are loosening their purse strings. While the Chinese economy is expected to grow by 6.7 percent in 2016, according to the International Monetary Fund (IMF) (http://nnw.fm/l1NyB), China Daily (http://nnw.fm/k7IH1) reported that retail sales in China rose by 9.6 percent in 2016. Retail is growing 40 percent faster than the economy.
Moxian is set to capitalize on these changing dynamics. It is planning a renewed marketing push of its Moxian+ platform this month. The company now has operations in two major Chinese cities, Shenzhen and Beijing, and plans to expand into two more, Shanghai and Guangzhou, with a sales force of around 100 by the end of 2017. The sales effort will be directed to both increasing the number of merchants using the free version of the platform and converting ‘free’ users to Moxian’s added subscription services. The free version of Moxian’s platform is already in use by more than 30,000 businesses and 300,000 consumers, mostly in Shenzhen.
Shenzhen is one of China’s top five cities, according to China Highlights (http://nnw.fm/K60Nq), with a population of around 10 million. The city has the distinction of being home to China’s first Special Economic Zone (SEZ), created in 1980, and the level of financial and investment activity has merited the establishment of its own Shenzhen Stock Exchange (SZSE), now the world’s eighth largest, listing companies with a total capitalization of around $2.3 trillion.
Beijing, of course, is the capital of the People’s Republic of China, with a population of about 19 million and an economy estimated (http://nnw.fm/eT87j) at around $360 billion in 2016. Guangzhou is also a major Chinese city. It has a population of about 11 million and is noted for the large number of foreigners living there. Biggest and brightest of all, however, is Shanghai, with its population of some 24 million. China Highlights ranks it as the number one city, boasting that it is ‘the undisputed largest and wealthiest city in China’.
Based in Shenzhen, China, Moxian has developed a technology platform, Moxian+, which provides small- and medium-sized enterprises (SMEs) with technology tools to manage and conduct business through mobile, online, and social media channels. Moxian+ is targeted at SMEs with traditional, offline, or “brick and mortar” businesses, providing them with a full suite of O2O commerce services. With a footprint in China’s top cities, the company looks set to do some business.
For more information, visit www.Moxian.com
MOXC Positioned to Profit from one of World’s Fastest Growing Markets
For companies trying to keep up with technology, social media, interactive customer acquisition, and customer loyalty programs, all while trying to grow a brick and mortar business, it can be a daunting task. To attract new customers on multiple interactive levels can require hiring entire departments of personnel to set up, organize, and execute effective strategies. It can be costly, time consuming, and require ongoing management. In Asia, more and more small- and medium-sized businesses are turning to Moxian (NASDAQ: MOXC) for turnkey solutions to all of these challenges.
Moxian operates a social network platform that integrates social media and business into a single platform and offers products, features, and services to attract and maintain customers. The company’s online platforms and mobile applications, the Moxian+ User app and the Moxian+ Business app, allow businesses to interface with both existing and new customers. These interactions provide each business the data to analyze consumer likes, dislikes, and trends. Moxian’s platform gives businesses the ability to create, manage, and promote individualized customer loyalty programs, targeted advertising campaigns, and special promotions. It allows small to mid-sized companies to single source their social media marketing while creating new customers.
With offices strategically located in China, Malaysia, and Hong Kong, Moxian is positioned to benefit from one of the world’s fastest growing consumer markets. According to a China Daily cited 2015 study (http://nnw.fm/I9b84) done by Boston Consulting Group and the research arm of Alibaba Group, AliResearch, China is projected to remain one of the world’s fastest-growing consumer markets through 2020, reaching $6.5 trillion in annual private consumption even if annual GDP growth slows to 5.5 percent over the next five years. The report also stated that because of the nature of consumer consumption changes, which are dramatic, the winning strategies of the past are becoming outdated, and it’s more important than ever for businesses to make good strategic decisions in the way they target and attract consumers. Moxian provides businesses the strategic solutions to target and attract new customers in a booming marketplace.
For more information, visit www.Moxian.com
MOXC Offers Customers a Convenient Shopping Experience through Efficient Design and Messaging Platform
China is one of the leaders of the online to offline (O2O) market, with this community expected to increase nearly 15-fold in the next five years according to Roland Berger (http://nnw.fm/N2DUc). The country is now leading the O2O world both from an adoption and innovation point of view. Brands across the country are now taking advantage of this new opportunity, with marketing campaigns that incorporate the digital and physical worlds.
Why has the popularity of O2O grown so significantly in the past decade? Firstly, the sheer number of people connected to the internet via a mobile device has grown significantly. New technologies also play a role in this shift toward the O2O market, with more people embracing QR codes that connect them directly to a brand.
The introduction of mobile payments has made everything more accessible to consumers. People are able to pay directly via their mobile devices. Contactless cards and online payments can be made with minimal effort. With China leading the mobile payments industry, new innovative ways of making payments have been put to the test.
However, the surge of mobile devices, the internet, and mobile payments are not the only driving factors of the O2O market in China. Convenience is at the forefront, with design and messaging platforms being a key priority for any business. Moxian, Inc. (NASDAQ: MOXC) has mastered both of these through its Moxian+ Business and Moxian+ User applications.
Providing social marketing and promotional platforms designed to help merchants advertise to their audiences via social media offers companies the chance to create awareness through a simple application. The application has a basic design, giving users the chance to enjoy rewards and get involved with fun activities while meeting new people and playing games. It also allows users to communicate with friends and find out about the latest news through its media messenger feature. Moxian works under the motto of ‘online lifestyle, offline fun’, giving consumers and merchants the chance to interact on a more comprehensive level.
For more information, visit www.Moxian.com
SeeThruEquity Projects MOXC Revenues at Greater Than $40 Million by FY2019
SeeThruEquity initiated coverage of Moxian, Inc. (NASDAQ: MOXC) on February 8, 2017, projecting that the China-based company will achieve annual revenues of more than $40 million by FY2019 alongside EBITDA of $17.456 million. The investment research firm set a price target of $4.50 for the company’s stock (http://nnw.fm/Kb4Rn).
Moxian is focused on the $48 billion (1H2017) O2O market, according to the SeeThruEquity report, quoting investment materials from the company. Moxian’s platform, Moxian+, targets small- and medium-sized businesses in the O2O market in China. Moxian offers consumers the ability, through mobile, social media, and online channels, to purchase online and pay offline. It is growing in popularity in China, especially among younger and higher educated demographic groups.
The commercial for-profit launch of Moxian+ is anticipated in March 2017, according to the SeeThruEquity report. It also says that Moxian plans to have 80 sales team members by the end of June 2017, largely split between the company’s offices in Shenzhen and Shanghai. By the end of 2017, the report states, the company plans to have 100 sales team members as it also expands into Guangzhou.
“The target of $4.50 implies a market capitalization of approximately $300 mn, which represents a multiple of 12x Moxian’s 2018 revenue outlook of $25 mn,” the report states. SeeThruEquity assumes revenue streams from mobile advertising, premium service licensing agreements and merchant fees from transactions.
SeeThruEquity projects that 2017 will be a pivotal growth year for Moxian as it expands its sales force, grows into more cities in China and launches Moxian+ with premium paid services and a mobile app. The research company said it was “intrigued” by the O2O market growth in China. It also found that Moxian’s strategy of focusing on small- and medium-sized businesses and social media through mobile apps and online is a way for the company to grow its customer base “with proper sales execution.”
The report noted that Moxian+ is currently non-paid, but it has already attracted 31,600 businesses and more than 300,000 consumers. The platform is expected to transition to a paid version this year. The company currently has two apps: Moxian+ Business for vendors and Moxian+ User for consumers. The business app enables firms to design ad campaigns for consumers who may have an interest in their products. The social app lets consumers connect with other individuals with similar interests.
For more information, visit www.Moxian.com
MOXC Receives Initial Coverage from SeeThruEquity, Price Target Set at $4.50
Leading independent equity research firm SeeThruEquity on February 8, 2017, announced that it has initiated coverage of China’s Moxian, Inc. (NASDAQ: MOXC), with a price target of $4.50 over the next 12 months, according to a press release (http://nnw.fm/Myy0B) from the equity firm. Based in Shenzhen, China, Moxian has quickly developed into one of the Asian nation’s top providers of sales and marketing solutions aimed at helping online vendors connect with customers, with a focus on social media integration and the fast-growing online-to-offline market.
SeeThruEquity, which focuses on small- and micro-cap public companies, also released an initial coverage report for the Chinese company, describing its business model, main achievements and plans against the backdrop of an O2O market currently estimated at $48 billion in China alone. The O2O industry is expected to continue growing very rapidly, with China remaining a world leader in the sector. The Chinese O2O market presents impressive opportunities, as O2O industry sales here grow at a consistent rate of approximately 25 percent per year, the SeeThruEquity report states.
Noting that its analysts “are intrigued by the large market opportunity” available for O2O service providers in China, the SeeThruEquity document goes on to emphasize the size of China’s mobile market, with more than 1.3 billion mobile phone users, according to data made available by the country’s Ministry of Industry and Technology in December 2015. China is also a leader when it comes to internet-enabled handsets, as it has almost 700 million smartphone subscribers with more than 910 million handsets. On this fast-developing market for O2O services, driven by the impressive growth of the mobile market, Moxian is targeting primarily small- and medium-sized businesses that are actively doing business online. According to the SeeThruEquity report, there are more than 75 million small- and medium-sized businesses in China, which should present Moxian with ample opportunity to continue growing its customer base.
Indeed, the company has plans for a large sales push that targets SMEs in large metro areas, via a commercial launch of its Moxian+ platform in March. The Moxian+ technology platform provides SMEs with a full suite of O2O commerce services and all of the technological tools needed to manage and conduct their business online, on both mobile and social media. A free version of the platform is already being used by more than 30,000 merchants and 300,000 consumers, and the company is planning to focus its sales team’s efforts on converting these users to premium paid services, as well as on bringing in new customers.
Moxian’s platform integrates social media features, entertainment, gamification, and business intelligence capabilities. Built around a proprietary Social Customer Relationship Management tool, the platform was created with the specific goal of enhancing business-consumer interactions by allowing marketers to run targeted ad campaigns and users to connect with other users and businesses based on their interests and preferences. This is achieved via two specialized apps: the Moxian+ Business app for merchants and the Moxian+ User app for consumers.
With offices in Shenzhen and Beijing, branches in Malaysia and Hong Kong, and a growing sales team largely split between Shanghai and Shenzhen, Moxian also has plans for expansion into Guangzhou and Shanghai. Its sales team is likely to reach 80+ members by the end of June and 100+ by the end of the year. The company currently has more than 160 employees, of which 60+ are in the research and development department.
For more information, visit www.Moxian.com
MOXC Using Social Media as a Channel to Initiate Online Purchases for Merchants
According to statistics published at ChinaDaily.com (http://nnw.fm/x8NcC), online sales in China have boomed, growing 26.2% year-on-year to reach over five trillion yuan ($751.7 billion) in 2016. With this in mind, researchers and specialists worldwide are looking at China to learn how to initiate more online purchases, but it is not just China’s developed e-commerce market that has caught people’s attention.
The mobile generation led everyone to focus on mobile marketing, but companies are realizing that they have to cater their services to users across all devices in order to reach their full audience potential. According to a McKinsey survey (http://nnw.fm/3jfV4), titled ‘How savvy, social shoppers are transforming Chinese e-commerce’, multi-device owners spend 17% more money on e-commerce, shop in 29% more categories, and interact 14% more with companies via social media.
McKinsey continued to explain that half of the digital consumers surveyed said that they use social media to do research into a product or get a recommendation. Additionally, of the WeChat users surveyed, over 30% started their buying journeys on the platform. With this in mind, organizations are adapting their social media platforms from simply informational and conversational tools to powerful channels for initiating online purchases.
From now on, social media strategies will need to be savvy if merchants want to keep afloat. This leads us to Moxian, Inc. (NASDAQ: MOXC), a company that offers social media marketing and promotion platforms to help merchants advertise through social media and accelerate business growth.
Through the Moxian+ User app and the Moxian+ Business app, merchants are able to run targeted advertising campaigns and promotions. The Moxian platform integrates entertainment, social media, and business intelligence, which, when combined with social customer relationship management systems, allow for the generation of data for merchants that can then be used to better connect with consumers.
With social media purchases on the rise, organizations are going to have to adapt their social media strategies to better serve a more demanding market. To meet this growing demand, Moxian, Inc. has created a personalized social media platform that is tailored to both consumers and businesses.
For more information, visit www.Moxian.com
MOXC Expanding Into Shanghai, Guangzhou In 2017
Moxian, Inc. (NASDAQ: MOXC) is expanding into Shanghai and Guangzhou in 2017 from its existing direct sales offices in Beijing and Shenzhen. It is targeting further growth in the expanding online-to-offline (O2O) market in China from merchant paid subscriptions and the increase in online sales, predominantly from women.
The January 10, 2017, Crystal Equity Research Report (http://nnw.fm/NupY5) on Moxian projects that the company will generate revenues of $2.3 million by fiscal year end 2018.
Moxian has its own online mobile platform in China’s growing O2O market, Moxian+. It offers both a consumer app, Moxian+ User, and a business app, Moxian+ Merchant. It is targeting merchant fees for participating on the app, as well as attracting consumers through its User app to reach social networks and to order online. It is designed to permit consumers to order everything from food to furniture online. Additionally, they can then purchase offline from merchants.
The company estimates that 10% of the merchants who sign up for the Moxian 1.0 platform will eventually be paying subscribers. Moxian also expects online advertising will be another revenue stream.
China’s O2O market is projected to reach greater than $90 billion by 2018, according to the iResearch Consulting Group (http://nnw.fm/S7P5i).
Women play a key role in the growth of O2O in China, ordering food, making reservations and making travel purchases online, according to Tencent Penguin Intelligence. Its report, ‘2015-16 Report on the Year’s Internet Trends In China’ (http://nnw.fm/OEz1Q), found that women were much more likely than men to go online and use social networks and O2O to purchase food, dining, travel, and real estate.
E-commerce platform Baidu Nuomi conducted a study which found that 46% of internet users in China were women, yet women disproportionately account for more than 60% of O2O revenue, according to the report cited by Crystal Equity. Female online shoppers in China totaled 180 million at the end of 2015, Baidu Nuomi said.
It also found that users of O2O are well educated (80% had a bachelor’s degree) and young (between the ages of 20-40). Moxian’s expansion into Shanghai and Guangzhou is aimed at reaching this demographic. Both cities, considered Tier One, are cosmopolitan. After the firm’s soft launch in Shenzhen, it is now entering the two cities. Moxian is expanding its existing direct sales offices in Beijing and Shenzhen while opening the other two.
Shanghai is China’s largest city, with a population of 24.2 million in 2015. Its service industries, such as restaurants, real estate, hotels, entertainment, technology and financial services, are flourishing. Guangzhou has a population of 12.46 million and is one of the wealthiest cities in China. Its residents are well educated, with at least 19% of its population having reached university level.
For more information, visit www.Moxian.com
MOXC Receives Initial Coverage from Crystal Equity Research
On January 10, 2017, Crystal Equity Research (http://nnw.fm/Hk3L3) published an initial report on Moxian, Inc. (NASDAQ: MOXC). Moxian provides social commerce platforms to consumers and merchants in Asia, more specifically China, through its proprietary Moxian+ platform. The company received a ‘Speculative Buy’ rating with a price target of $5.25 per share.
The rating was based on Moxian’s ability to maintain itself as a strong contender within China’s online-to-offline (O2O) market, which, according to the report, was worth $48 billion during the first half of 2015. Thanks to the launch of both the Moxian+ User app and the Moxian+ Business app, customers are being drawn from websites to physical stores in China. Both consumers and merchants are showing a growing interest in the O2O market, with more people using mobile devices and having access to the internet.
Aside from Moxian’s ability to successfully target the country’s O2O market, the company has made significant steps toward strengthening its balance sheet with the aid of new, independent members of its board of directors. MOXC successfully closed a public offering of over four million shares of common stock, raising $9 million in new capital net fees by the end of 2016 while cutting related party debt.
The report continues to discuss Moxian’s timely entry into China’s O2O market. With nearly half the population on the mainland devoting 45 minutes a day to social media, combined with a growing adoption of banking cards, online purchases are becoming more accessible. To make Moxian’s move into the market more swift, the company is targeting small- to medium-sized businesses with a “do it yourself” website that allows merchants to create an account easily for which they can then choose the pricing plan that best suits them.
Moxian expects its primary forms of income to be advertising revenue and sales of memberships to merchants. Although the basic membership is free, the paid account offers merchants the chance to add features that will enhance their relationships with their consumers. The paid plan also gives access to consumer data and the added benefit of other O2O tactics. MOXC also expects revenue from gaming application downloads, fees from content and sales generated by users, and from sales of ‘points’ to consumers.
For more information, visit the company’s website at www.Moxian.com
MOXC Targeting Chinese O2O Market and its Projected 20% Year-Over-Year Growth
Moxian, Inc. (NASDAQ: MOXC) is positioning itself as a leader in China’s O2O services market as the sector enjoys a 20% surge in year-over-year growth. iResearch Consulting Group, in its ‘2015 China Online-to-Offline (O2O) Services Model Research Report’ published in January 2016 (www.iresearchchina.com), stated that the Chinese O2O market was on course to grow from $53.78 billion in 2015, to $68.71 billion in 2016. The report also forecast growth of 20% year-over-year through 2018 to more than $90 billion (http://nnw.fm/Jyj1C).
The reason for the quick growth is a high level of usage of the online services sector. Tencent Penguin Intelligence’s ‘2015-2016 Report on the Year’s Internet Trends in China’ noted that online-to-offline services were purchased by more than three-quarters of Chinese internet users between 20-40 years of age. Women were responsible for more than half of the O2O purchases, such as food delivery services and travel bookings. The report also found that higher educated consumers used the services more often, with more than 80% of respondents who made an O2O purchase having a bachelor’s degree.
The growth of O2O in China might also be attributed to relatively low levels of auto ownership, as compared to the U.S. As a result, delivery services to the home are particularly attractive. The O2O sector represents a click-and-collect market of services that can be ordered online, then paid for at point-of-service, eMarketer reports.
According to an April 2016 report on Chinese digital consumers from McKinsey (http://nnw.fm/XhMG3), half of the digital consumers surveyed use social media to view products or get recommendations, and 31% of the WeChat consumers it surveyed actually made a purchase on that platform — double the figure from the year before. Impulse purchases are driven by social media, particularly in categories such as personal care and apparel. McKinsey also reported that O2O’s convenience and discount expectations were stimulating greater online spending in China.
In its survey of 3,100 online users in China, titled ‘How Savvy, Social Shoppers Are Transforming Chinese E-Commerce’, McKinsey found that the future of commerce and O2O service has tremendous potential. Future growth, it states, will be near term. Mobile devices are used to access the internet across China. McKinsey found that, after buying travel services from O2O vendors, 77% of consumers surveyed said their total spending on travel increased. Furthermore, 65% of consumers spent more after using other O2O services. They spent it on dining and increased mobility, the report stated. “This suggests that O2O services offering a unique value proposition could power additional growth in China’s online market over the years to come,” McKinsey analysts noted.
Finally, the report observed that vendors serving the rapidly expanding O2O markets have attracted huge sums of capital from investors as the next big thing in digital China. Moxian, Inc., did just that when it raised $10 million in new capital in 2016 through a public offering of its common stock. Moxian traded at $3.25 per share as of January 17, 2017.
The company’s headquarters are in Shenzhen, China, and it also has an office in Beijing. In addition, it reported to the SEC in its 10-K for the fiscal year ended September 30, 2016, that it is expanding, with offices planned for Shanghai and Guangzhou. What Moxian says makes it unique is that it signs up merchants initially, then builds its user base from their customers.
For more information, visit www.Moxian.com
MOXC Raises $10 Million in 2016 Despite Drought in Technology Offerings
Moxian, Inc. (NASDAQ: MOXC) continues to buck the trend. Despite the dearth of technology issues in 2016, the company completed a successful best-efforts public offering of 2,501,250 shares of its common stock at a price of $4.00 per share in November 2016, raising $10 million in new capital. Now, Moxian is poised to extend its unique online-to-offline (O2O) platform to a wider market.
Just as the NASDAQ uplisting raises the company’s investor visibility, this infusion of capital will be used to heighten awareness of Moxian and give it a larger footprint. With its new stash of cash, Moxian is set to continue the O2O commercial innovations it has set in motion.
The IPO Intelligence Report from Renaissance Capital (http://nnw.fm/YvX5A) gives some indication of the market skepticism that afflicted the IPO market when Moxian shares were uplisted. Even though the S&P attained record levels in 2016, the capital raised by new issues fell to the lowest level in 13 years. The lack of activity was particularly noticeable in the technology sector, described in the report as the ‘the bread and butter of the IPO market’.
In light of such obvious risk aversion, Moxian’s successful uplisting signals investor endorsement of its strategy. Unlike other O2O companies that seek to add consumers and then rely on that user base to attract merchants, Moxian signs up merchant clients who pay a fee, and it intends to build a Moxian marketplace by bringing together all of those merchant clients’ customers.
The O2O market is one of great potential, particularly in mainland China, where Moxian has its operations. Inc. magazine recently published its reasons on ‘Why O2O Commerce is a Trillion-Dollar Opportunity’ (http://nnw.fm/os89P). In 2014, Jack Ma’s Alibaba (NYSE: BABA) made a $692 million investment in Chinese department store operator Intime Retail Group. It followed that up in 2015 with two major O2O initiatives.
Together with its affiliate, Ant Financial, the internet giant invested $1 million in a joint venture called Koubei. Later that year, Alibaba formed an alliance with the giant brick-and-mortar Chinese electronics chain Suning Commerce Group. Alibaba now owns about 20 percent of Suning, for which it paid $4.63 billion. Suning, in turn, has put out $2.28 billion to acquire 1.1 percent of Alibaba.
Moxian plans to use most of the proceeds from the issue to expand its business in China and throughout Asia. This will include setting up regional and sales offices in first and second tier cities in China, as well as infrastructure investment for the build-out and expansion of offices in these cities. Some part of the funds will be reserved for general corporate purposes and to finance acquisitions of complementary businesses, assets and technologies.
The market opportunities for Moxian are very promising. In 2014, the China Internet Network Information Center reported that there were approximately 618 million internet users throughout Asian countries, representing a penetration rate of approximately 46 percent. Among these internet users, over 90 percent have a social media account. For comparison, just 67 percent of U.S. internet users engage in social media. However, the opportunity in China extends beyond the ability to reach a large target audience. The Data Center of China Internet reports that 38 percent of users claim they are more likely to buy items recommended by other social media users.
Industry analysts estimate that China’s O2O market reached 418 billion yuan (approximately US$67 billion) in 2016. Moxian believes its platform will be able to capture a substantial part of this market very soon.
For more information, visit www.Moxian.com
MOXC – Xinhua Game Channel Could Attract New Users, Increase Revenue
A leading provider of marketing and sales solutions designed to help online merchants connect with users, with a focus on the fast-growing online-to-offline (O2O) market and social media integration, China’s Moxian, Inc. (NASDAQ: MOXC) is aware of how important gamification can be to building up a vast and solid customer base. The company has been integrating a rewards-based gaming system on its platform, alongside entertainment and social media features, since the very beginning, and with encouraging results. Since its foundation in 2013, the company has expanded from its base in Shenzhen, China, to Beijing, Hong Kong and Malaysia, and its platform now hosts thousands of users.
The recent launch of a game channel on Xinhua New Media platform, an affiliate of China’s state-owned Xinhua News Agency, is expected to further strengthen Moxian’s position as a leading digital marketing company and a major player on the O2O service market. The game channel, launched in December last year, is powered by Moxian’s innovative, patent-pending technology, which will allow users to collect the company’s proprietary virtual currency, MO-Coins, while browsing or clicking on advertisements. The ‘Click & Earn with MO-Coin’ system is designed to significantly improve the effectiveness of advertisements and user engagement.
Launched as a joint effort with Xinhua New Media and aimed at further strengthening the company’s partnership with Xinhua New Media Culture Communication Co., Ltd., the game channel is expected to bring multiple benefits to the company, including higher revenue streams from advertisement sales and game downloads, as well as ultimately attracting new users for its own Moxian+ platform and app. The project can bring massive exposure to the company’s services, given that Xinhua New Media has about 10 million active users every day and has accumulated more than 110 million downloads, being one of the most popular authoritative mobile platforms worldwide.
Targeting China’s giant e-commerce market, expected to reach $1.1 trillion by 2020, Moxian is an O2O integrated social commerce platform that combines business intelligence capabilities with social media features, entertainment and gamification, developed around a proprietary Social Customer Relationship Management system. The platform’s declared goal is that of improving businesses’ interaction with consumers and allowing them to run targeted ad campaigns and special promotions.
The platform has two associated apps: the Moxian+ Business app for vendors and the Moxian+ User app for shoppers. Through the Moxian+ Business app, merchants can collect and analyze customer behavior information so as to better understand their audiences and be able to offer every group of users an improved, customized experience. The application further enables merchants to set up their own online stores and to generate personalized activity reports based on intelligent data analytics capabilities. Vendors are also able to develop a stronger relationship with their social media followers and respond to any inquiries through the application’s instant messaging system.
The user information is gathered through the Moxian+ User application, which also includes a gaming center where players can earn MO-Coins or MO-Points, communicate via social media features and enjoy rewards redemption capabilities. The application can also offer customized shopping advice based on users’ saved preferences and their location.
For more information, visit www.Moxian.com
MOXC Capitalizing on its Knowledge of Social Media and O2O Market Demographics in China
Moxian, Inc. (NASDAQ: MOXC), a China-based company in the business of providing social media-based marketing and promotion platforms to merchants to help them grow their business, continues to show a thorough understanding of China’s online-to-offline (O2O) and social media market demographics. Although it is hard to establish where China’s O2O market stands, O2O in China covers all kinds of services that are offered by brick-and-mortar establishments.
Unlike in the U.S. or Europe, where O2O is often considered to be items purchased online and picked up at a store, in China O2O includes a range of categories. O2O in China takes into account travel, accommodation, transport, dinner reservations, medical appointments, and virtually any services that are ordered or booked online but paid for at point of service.
With this mind, who is the primary demographic for China’s O2O market? Although the O2O markets in China, the U.S., and Europe are significantly different, this is largely due to the fact that payments in China are far more likely to be made via a mobile device, according to eMarketer (http://nnw.fm/vzE0B). In addition, the typical buyer in China is likely to be less than 40 years old and live in one of the country’s larger cities.
According to Make a Website Hub (http://nnw.fm/m1FZg), this is also the demographic in China that is most active on social media. Roughly 30% of social media users are said to be between the ages of 26 and 30 years, with another 21% of social media users between 31 and 35. With over 650 million social network users, and 400 million of these individuals using mobile to access these social media platforms, it is no wonder that Moxian is making strides in both the O2O and social media marketing industries.
The company has two primary products, Moxian+ User app and Moxian+ Business app. These apps are multi-channel social commerce platforms that allow merchants and consumers to better interact with one another. Moxian+ User app is made up of Moxian’s proprietary virtual currency, social networking, a redemption center sponsored by Moxian merchants, and a game center. Moxian+ Business app comes with a built in Social Customer Relationship Management tool through which merchants are able to set up a store on the Moxian platform and push promotions through various mediums. The application also allows merchants to respond to customer inquiries through instant messaging, as well as to list items, process orders, and receive reports and analytical insights.
With China’s O2O market demographic showing a strong resemblance to its social media demographic, Moxian, Inc. is able to capitalize on both markets. The company achieved an important uplisting to the Nasdaq Capital Market on November 15, 2016. This, combined with its new relationship with Beijing Chinaums, a subsidiary of China UnionPay that creates safer and more convenient payment options, allowed Moxian to launch the Moxian+ User app on a commercial level by accessing the millions of merchants and users who currently use Chinaums proprietary payment technologies.
For more information, visit the company’s website at www.Moxian.com
MOXC Embraces New Media for Interactive Marketing
Moxian, Inc. (NASDAQ: MOXC), a top digital marketing company, uses powerful social media-driven marketing and sales tools to connect online users and merchants. Backed by a flourishing online-to-offline integrated platform, this company offers offline merchants solid opportunities to strengthen their outreach to digital consumers.
Since it was founded in 2013, Moxian has catered to one particular business pain: the merchant’s need to engage with more digitally-savvy consumers. Along the way, this offline-to-online integrated platform operator has expanded from managing its operations from its base in Shenzhen, China, to creating branch offices in Beijing, Malaysia and Hong Kong.
Following the Nasdaq listing of its stock in November 2016 and the official launch of its Moxian+ App in recent months, Moxian is embarking on a new chapter. The company’s Moxian+ mobile application platform connects users to merchant clients through entertaining games, rewards and social events. In return, users provide valuable information that Moxian’s merchant clients can use to successfully market products and services sold at their brick and mortar stores.
From the start, Moxian has designed its products and services to allow merchant clients to run advertising campaigns and promotions targeting potential customers. Its platform was also developed and built to encourage current users to return frequently and to persuade new users to subscribe to its website. Now, Moxian is fully engaged in delivering products and services that compile user data into a comprehensive database, one that allows merchants to study and better understand user behavior and, in turn, improve their dealings with those users.
Over the years, Moxian has also moved beyond focusing on the domestic market in China to the global market as a whole. It has done so by establishing tactical data centers in both China and Singapore. At its data center in China, the company is leveraging the Oracle Exadata Database Machine in a private cloud environment in order to improve database computing, maximize database performance on the cloud platform and further save storage space and cost. And at its data center in Singapore, it is using the Oracle Database Appliance to boost database performance and lower overall investment cost with Flash, memory planning and other smart data technologies.
For more information, visit the company’s website at www.Moxian.com
MOXC Capitalizing On One of the Most Popular Forms of Marketing
Social media has become a dominating force in the marketing world over the past decade. Businesses use this form of marketing to attract prospective customers, increase sales, and build relationships with their target markets. According to an article by Neil Patel (http://nnw.fm/6FCdl), research has found that social media drives over 30% of overall referral traffic on the Internet.
Business2Community.com (http://nnw.fm/xx7HG) states that the total number of people using social media is expected to rise to 2.5 billion by 2018, going on to explain that social media is nearly as important as television advertisement when it comes to consumer purchase decisions. In fact, nearly 60% of consumers stated that they feel more positively about a company after seeing positive online reviews.
Given this, it is no wonder that businesses are investing more time and resources in their social media marketing. However, there is a surprising and significant lack of metrics and executive involvement in social media by most businesses. Roughly 46% of B2B marketers stated that they’re not sure whether or not social media channels have had an impact on revenue, and less than 30% of top companies report any social media engagement from their C-level executives. However, with social media being used as a form of customer retention, social media spending is still expected to continue its rise over the next five years.
With over three billion people who have access to the Internet, over two billion being active on social media, and just under two billion using social media on the go, it is no wonder that companies such as Moxian, Inc. (NASDAQ: MOXC) are capitalizing on this ever growing form of marketing. Moxian, Inc. is in the business of providing merchants with social marketing and promotion platforms that can help them advertise through social media in order to accelerate their business.
Moxian has two applications, the Moxian+ Business application and the Moxian+ User application. The social commerce platform works in a way that gives merchants insights into their customers. With these applications, merchants are able to connect with their target audiences, push promotions, and generate reports customized to their shops.
For more information, visit the company’s website at www.Moxian.com
MOXC Rings Nasdaq Trade Opening Bell to Celebrate Uplisting
After a long journey in which no efforts were spared, China’s online-to-offline integrated social media operator, Moxian, Inc. (NASDAQ: MOXC), was officially uplisted earlier this month when its common stock began trading on the Nasdaq Capital Market. To mark this moment, the company’s management traveled to New York City to ring the Nasdaq Trade opening bell last Wednesday, on November 23.
The event at the Nasdaq MarketSite in Times Square was attended by CEO and Chairman James Tan and Executive Director Hao Qing Hu. The pair rang the trade opening bell at 9:30 a.m. ET to mark the beginning of the Wednesday stock market trading session and also in honor of their company’s recent Nasdaq uplisting. Tan said he and his team were very honored by this achievement, as it reflects the hard work of everyone at his company in their efforts to get investors’ attention and increase shareholder and corporate value.
Founded in 2013, the company began preparing for the Nasdaq uplist earlier this year with two U.S. Securities and Exchange Commission filings required for this upgrade: a securities registration statement and a reverse stock split. The Chinese company had been trading on the OTCQB Venture Marketplace since 2014. To further help with the company’s efforts, Tan put together a strong team with more than 100 years of combined experience in various industries and technologies. The company’s management team has experience with both public and private companies in Asia and the U.S., while Tan himself is a highly-experienced manager who has occupied executive positions with various public companies, including Pacific Internet, Ltd., a formerly NASDAQ-listed company.
Moxian markets an O2O integrated platform operator that primarily targets small- and medium-sized enterprises to help them connect with customers and prospects. The social commerce platform integrates social media features, gamification and entertainment, as well as business intelligence capabilities, being built around the company’s proprietary Social Customer Relationship Management tool. The Social CRM was created with the purpose of improving interaction between businesses and consumers by enabling merchants to run targeted advertising and marketing campaigns.
Merchants can gather and analyze relevant behavior data about their customers via the Moxian+ Business app, with the goal of understanding their audiences better and offering every user group a more personalized experience. The user information is gathered via the Moxian+ User app, dedicated exclusively to shoppers. This app includes a game center, a rewards redemption center and social media networking capabilities. It can further make personalized shopping recommendations based on geolocation and a user’s saved preferences. Both apps are available for Android and iOS devices.
For more information, visit the company’s website at www.Moxian.com
Moxian, Inc. (MOXC) Making Strides toward 2016 Expansion Plans
This has been a successful year for Moxian, Inc. (NASDAQ: MOXC). The company, a China-based provider of social media marketing and promotion platforms, has been making progress toward achieving its plans for expansion. Since its beginnings in 2010, MOXC has launched the Moxian+ User Application for consumers to take advantage of various social networking tools, rewards, activities, and games. Separately, the company launched its Moxian+ Business Application, allowing merchants to build relationships with consumers and manage advertising.
With China leading the O2O market today, it is no surprise that MOXC has been targeting small- to medium-sized businesses in the larger metropolitan areas of China. In January of this year, Moxian established its Beijing subsidiary, Moxian Technologies (Beijing) Co. Ltd., in the Dongcheng district of Beijing. This new corporate subsidiary is focused on growing sales in the Beijing area. The company also plans to expand its in-house sales team in Beijing to 50 salespeople in order to pursue maximum market penetration.
In addition, according to an updated coverage report of Moxian, Inc. undertaken by Crystal Equity Research (http://nnw.fm/Y3jxZ) and released on August 30 of this year, the company has “perfected and tested its O2O platform in Asian markets and is homing in on the largest metropolitan areas in China.” The report also states that Moxian should see a dramatic increase in revenue from merchant subscriptions, as it has now opened direct sales offices in some of the most popular areas of China. Moxian could also be building distribution partnerships with third parties that already have significant relationships with merchants.
Driving more sales and expanding to Beijing are not the only highlights from 2016. Recently, MOXC uplisted to the Nasdaq Capital Market. The release of this news was accompanied by that of Moxian completing a best efforts public offering of over 2.5 million shares of its common stock at a public offering price of $4 per share. This uplisting will play a key role in widening MOXC’s visibility within the investment world as well as increasing shareholder value.
For more information, visit the company’s website at www.Moxian.com
MOXC Making Strides toward 2016 Expansion Plans
This has been a successful year for Moxian, Inc. (NASDAQ: MOXC). The company, a China-based provider of social media marketing and promotion platforms, has been making progress toward achieving its plans for expansion. Since its beginnings in 2010, MOXC has launched the Moxian+ User Application for consumers to take advantage of various social networking tools, rewards, activities, and games. Separately, the company launched its Moxian+ Business Application, allowing merchants to build relationships with consumers and manage advertising.
With China leading the O2O market today, it is no surprise that MOXC has been targeting small- to medium-sized businesses in the larger metropolitan areas of China. In January of this year, Moxian established its Beijing subsidiary, Moxian Technologies (Beijing) Co. Ltd., in the Dongcheng district of Beijing. This new corporate subsidiary is focused on growing sales in the Beijing area. The company also plans to expand its in-house sales team in Beijing to 50 salespeople in order to pursue maximum market penetration.
In addition, according to an updated coverage report of Moxian, Inc. undertaken by Crystal Equity Research (http://nnw.fm/Y3jxZ) and released on August 30 of this year, the company has “perfected and tested its O2O platform in Asian markets and is homing in on the largest metropolitan areas in China.” The report also states that Moxian should see a dramatic increase in revenue from merchant subscriptions, as it has now opened direct sales offices in some of the most popular areas of China. Moxian could also be building distribution partnerships with third parties that already have significant relationships with merchants.
Driving more sales and expanding to Beijing are not the only highlights from 2016. Recently, MOXC uplisted to the Nasdaq Capital Market. The release of this news was accompanied by that of Moxian completing a best efforts public offering of over 2.5 million shares of its common stock at a public offering price of $4 per share. This uplisting will play a key role in widening MOXC’s visibility within the investment world as well as increasing shareholder value.
For more information, visit the company’s website at www.Moxian.com
MOXC Uplists to Nasdaq Capital Market
In an exclusive interview with MissionIR released late last year, Edmund Ooi, Vice President and Director of Creative & Marketing with Moxian, Inc. (NASDAQ: MOXC), outlined the company’s near- and long-term goals. Along with expanding Moxian’s merchant base and increasing revenues, Ooi pointed toward uplisting the company’s common stock as a major goal in order to widen its visibility within the investment community and increase shareholder value. Earlier today, Moxian achieved this goal, as its common stock began trading on the Nasdaq Capital Market.
The uplisting was announced in a news release issued after market close on Monday. The release also highlighted Moxian’s recent completion of a best efforts public offering of 2,501,250 shares of its common stock at a public offering price of $4.00 per share. The company expects gross proceeds from this offering to total just over $10 million, before deducting placement agents’ commissions and related expenses. Axiom Capital Management, Inc. and Cuttone & Co., Inc. acted as placement agents for the offering.
Moxian engages in the business of providing social marketing and promotion platforms to merchants aiming to promote their operations through social media channels. The company’s Moxian+ (Business) mobile app provides the business tools and data analytics capabilities required to drive increased conversion and retention rates. Through the Moxian+ (User) app, consumers have the option to collect loyalty points from issuing merchants, win MO-Coins that can be used with any merchant in the Moxian ecosystem and chat with friends. When combined, these two apps create a powerful online-to-offline (O2O) platform designed to help merchants accelerate business growth by studying trends and other data regarding their target consumers.
The scope of the O2O commerce marketplace is worth noting, particularly as it relates to Moxian’s home markets within the People’s Republic of China. According to eMarketer (http://nnw.fm/N5l18), O2O ecommerce sales in China are expected to surpass $62.4 billion in 2016, with forecasts calling for annual growth of about 21 percent over the next two years. In January, Moxian better-positioned itself to capitalize on this forecast growth through the formation of a new corporate subsidiary in Beijing. Maintaining this presence in the national and cultural center of China is expected to offer numerous opportunities to Moxian as it continues to expand upon its position in the growing O2O market.
For more information, visit the company’s website at www.Moxian.com
MOXC moved from the OTC to the Nasdaq:
http://otce.finra.org/DLDeletions
MOXC O2O Platform Connects Consumers, Businesses for ‘Online Lifestyle, Offline Fun’
Although it started mostly as a way for brick-and-mortar merchants to get more customers by offering special deals and discounts via online advertising, a tendency that is still maintained, the Online-to-Offline (O2O) market has rapidly evolved past that point to include all manner of services and to serve as a connecting bridge between consumers and merchants. The market has grown to include click-and-collect services traditionally offered by brick-and-mortar merchants, as well as on-demand services such as Airbnb or Uber, deal sites such as Meituan.com or Groupon (NASDAQ: GRPN), all the way to services such as fresh market delivery, pick-up dry cleaning, restaurant booking, food delivery, and more.
The expansion of O2O services is likely to play a major part in the growth of China’s massive eCommerce sector, expected to reach $1.1 trillion by 2020. With this in mind, a growing number of Chinese companies, such as Shenzhen-based Moxian, Inc. (OTCQB: MOXC), have begun to invest heavily in the O2O sector and have even developed specific software and tools aimed at both merchants and consumers active in this market. Chinese eCommerce giant Alibaba Group Holding Limited (NYSE: BABA) last year purchased 20% of consumer electronics chain Suning for $4.63 billion and, earlier this year, invested more than $1 billion in food delivery services Ele.me. In addition, a growing number of O2O businesses will focus on ways of providing services and products to regions where they were previously unavailable. Alibaba’s Taobao platform has actually started a campaign recently to encourage Chinese farmers to sell their products on the platform.
Moxian’s O2O platform targets small- and medium-sized enterprises, including traditional brick-and-mortar vendors, being designed to help them connect with prospects and customers at a deeper level. By integrating social media features, entertainment and gamification, and business intelligence capabilities, the Multi-Channel Social Commerce Platform allows both consumers and businesses to connect and interact under the unique concept of ‘Online Lifestyle, Offline Fun’. More specifically, the comprehensive platform has at its core a proprietary Social Customer Relationship Management tool developed with the specific goal of improving consumer-business interaction by allowing vendors to run targeted marketing and advertising campaigns.
The Moxian+ Business app allows merchants to collect and analyze insightful behavior data about their customers, with the purpose of knowing their audience better and offering each and every user group a more personalized experience. The user data is collected through the Moxian+ User app, dedicated to shoppers, which includes a gaming center, a rewards redemption center and social media networking capabilities. Based on geolocation and a user’s preferences the app also makes personalized shopping recommendations, including vendors, promotions and special deals that are in the user’s vicinity.
For more information, visit the company’s website at www.Moxian.com
MOXC – Facilitating Stronger Customer Relationships
Keeping and cultivating satisfied customers is clearly a critical aspect of any company’s success. Building and maintaining strong customer relationships is key, requiring businesses to not only stay in touch with customers, but also to effectively deal with any customer service issues. The most successful businesses have been known to build the most impressive records of customer service, a growing emphasis in the competitive marketplace.
Building a strong relationship with customers is not just an inspiring sign on a wall, it takes serious time and dedication. According to Fox Business (http://nnw.fm/Z2Uec), the most important aspects of building better customer relationships for a business include making every customer interaction count, establishing connections, listening to customers, rewarding loyalty, and efficiently training employees. It is also important for businesses to stay up-to-date with the growing tech needs and opportunities.
Social media continues to develop and change, allowing businesses to interact more easily with consumers and to understand what they want or could use. It is an important tool for anticipating future customer needs and solving consumer issues. Businesses, especially small businesses, are looking to creative outside marketing services to better interact with their consumers. Moxian, Inc. (OTCQB: MOXC) offers exactly such services and more. MOXC is in the business of providing social marketing and promotion platforms that help businesses advertise and communicate via social media. The company’s services are designed to help merchants enhance their interaction with potential customers and/or buyers.
MOXC has its own platform called Moxian+User. The application consists of a proprietary virtual currency, social networking, redemption center, and game center. The company also offers the Moxian+Business application, helping merchants engage with customers, transforming them into members, and allowing them to communicate with customers when it counts.
These two platforms allow businesses to increase repeat sales by building a mobile presence, constantly updating consumers with new products, stories, news, and other information. In addition, the business application allows employees to market the business and address customer service issues while on the move.
For more information, visit the company’s website at www.Moxian.com
MOXC Giving Businesses a Stronger Mobile Presence with Consumers
With mobile devices continuing to grow in popularity, companies need to adapt their websites and strategies to reach this mobile audience. As a result, organizations are having to build a stronger mobile presence and associated marketing strategy to effectively capture consumer attention.
According to the Huffington Post article ‘5 Key Elements for an Effective B2C Mobile Marketing Strategy’ (http://dtn.fm/qQHn9), the elements that businesses need to consider in order to ensure they are reaching the right audience at the right time with the right content include: social media marketing, tailoring content for mobile use, using mobile-friendly emails, using hyper-targeted ads, and choosing a responsive design. Since social media in particular is widely used on mobile devices, companies now need to make sure that all aspects of their marketing strategies are appropriately tuned to this widely-accepted form of communication.
Moxian, Inc. (OTCQB: MOXC), a company in the business of providing social media marketing and promotion platforms to help merchants advertise through social media, offers two mobile friendly applications: the Moxian+ Business app and the Moxian+ User app. These applications allow merchants to connect more easily with consumers thanks to targeted ad campaigns and promotions, together with consumer behavior data compiled from the Moxian user database.
The Moxian+ Business application allows organizations to convert consumers into members, which in turn helps them build lasting relationships, increasing repeat sales. With the help of this mobile application, businesses can regularly update customers with new products and other information. Not only this, the application mobilizes staff, which allows them to market their business via social media from their mobile devices. The application also offers multi-channel promotional tools, both online and offline, and provides business reports on the go.
For more information, visit the company’s website at www.Moxian.com
MOXC and Its Magnetic Marketing Mix
Moxian, Inc. (OTCQB: MOXC) is using its new media marketing solution to make a strong play in the Asian marketing industry. Headquartered in Shenzhen, China, the company offers some of the biggest interactive marketing products of the mobile internet era for social and business communities. It provides merchants with tangible opportunities to strengthen their outreach to consumers, and it delivers win-win solutions that allow companies to use big data to gain considerable insight into their operations, as well as their competitors’. With its online-to-offline integrated approach, Moxian infuses major mojo into a company’s marketing plan.
When Moxian Chairman and CEO James Tan was interviewed by Asian Fund Space in May 2016, he spoke about the company’s strategies for success. Even more so, the resulting article (http://dtn.fm/7CmAY) revealed the three things management estimates Moxian needs to do to become a successful internet company. One, Moxian needs to identify a market need and its potential to deliver the products that would be in demand. Two, Moxian needs to emphasize quality over quantity with respect to writing and design code. Three, Moxian needs to develop the ability to design and build the infrastructure that will enable it to deliver products and support services to the market it has identified.
It has been three years now since Moxian was founded and the company is still very much technology driven. About half of Moxian’s staff of 170 (approximately 80 people) are focused on research and development (R&D). And, out of these 80 staffers, about 20 focus on end-product development while the remaining 60 are general R&D staffers.
Since its founding in 2013, Moxian has maintained an active product release and operations schedule. In October 2013, it launched its Moxian App 1.0 for beta in China and Malaysia. The following spring, it set up sales and marketing departments in Malaysia and Mainland China, and, shortly after, registered 50,000 merchants and 300,000 global users for its app. By September 2014, it had kicked off development of its Moxian+ platform, and, in the summer of 2015, it opened a new office in Shenzhen and also co-hosted and sponsored the Xinhua New Media Integrated Conference (Moxian’s deal with Xinhua, in particular, marked a major milestone in its development). Finally, later that October, the company completed the launch of its Moxian+ User App and Moxian+ Business App.
Over the years, the thriving new media market has given rise to a fast-growing net advertising sector in China and the rest of the world. In China alone, the advertising market is expected to hit around $80 billion in 2016. With about half of this number coming from mobile ad revenue, Moxian’s management sees this development as welcome news as the company has been preparing to tap into this booming market for quite some time now.
For more information, visit the company’s website at www.Moxian.com
MOXC Enhancing Relationships between Users and Merchants with Consumer Behavior Data
Consumer behavior is the study of why users buy or do not buy a product or service. This data also includes the why, what, when, where, and how. Consumer behavior attempts to understand the buyer’s decision-making process. It studies individual consumer habits while taking into account things like demographics, age group, religion, and more in order to understand what people want from their shopping experience.
There are, of course, a wide range of factors that can influence customer behavior. Some of these include: the environment, social variables, cultural variables, pricing, promotions, product quality, and customer service. Also, as mentioned above, demographic factors affect customer behavior. These include age, gender, marital status, income, education, and occupation.
With consumer behavior data being at the forefront of e-commerce today, the goal is to know what consumers want before they even ask for it. Algorithms and big data are now enabling retailers to capitalize on their consumers by offering them what they want based on their shopping history and all the other variables.
With marketers now having access to all sorts of useful data, it is no wonder they are able to target prospective clients and consumers and link them to specific merchants and products. Companies such as Moxian, Inc. (OTCQB: MOXC) who are in the business of providing social media marketing and promotion platforms to retailers allow merchants to run highly targeted and successful advertising campaigns.
MOXC enables consumers and merchants to better interact thanks to consumer behavior data compiled in the Moxian database. With this information, merchants are able to identify consumer patterns, identify individual customers, uncover opportunities to deliver integrated and targeted marketing campaigns, and optimize marketing efforts for the future. Moxian works on the basis that consumers and businesses should be able to connect and interact more easily with one another to achieve the concept of “online lifestyle, offline fun.”
For more information, visit the company’s website at www.Moxian.com
MOXC Enables Merchants to Expand Reach via Targeted Advertising Campaigns
Traditional marketing campaigns are often a shot in the dark, with merchants sending out a particular message to as many people as possible, hoping it will stick. Even with more refined tactics that allow marketers to target a particular customer group based on age or education or income level, it is nearly impossible to reach out to customers individually. But with the advent of social media, businesses have found it is easier than ever to stay connected with their target audiences and to reach those audiences with personalized messages specifically developed for each and every segment of their client base.
Social customer relationship management (CRM) tools and intelligent data analytics services such as the ones offered by China’s Moxian, Inc. (OTCQB: MOXC) are now of crucial importance for merchants who seek to know their audience and their preferences better and incorporate this information into their marketing strategies. The number of social media users worldwide is expected to grow to 2.5 billion by 2018, which in turn is more than likely to have a major impact on consumer habits and on merchants’ strategies to tap into an ever-growing customer base. While traditional customer relationship management tools typically only collect and manage static data about customers based on their interactions with the company over phone or email, Social CRMs add an essential layer of information: the information put out there by the customers themselves through their social media profiles. This allows merchants to develop a more complete profile of their target audience and therefore take action faster and develop customized messages and campaigns for each consumer group.
Capitalizing on this trend, Moxian found an innovative way of combining social media with business intelligence, all built around a proprietary Social CRM tool developed with the specific goals of helping consumers and businesses interact better and allowing merchants to run targeted advertising campaigns and promotions. Via the Moxian+ Business app, with its built-in Social CRM, businesses can compile behavior data about their customers, getting to know their audience better and offering users a more personalized experience. The app also allows businesses to set up online stores and generate customized reports based on intelligent data analytics, but also stay in touch with their social media followers and customers and answer their queries in real-time through an instant messaging system.
User data is collected through a dedicated app for shoppers, the Moxian+ User app, which includes social networking capabilities, a gaming center and a rewards redemption center. Designed specifically for consumers, the app includes Moxian’s proprietary virtual currency, Mo-Coins or MO-Points, which can be earned by playing games and then exchanged for prizes from Moxian or merchant users. The social networking tool allows users to set up customized profiles, join chat groups, find friends and topics of interest, and more. The app also includes an online mall and personalized shopping recommendations, including nearby vendors, offers and promotions, based on a user’s preferences and geo-location.
For more information, visit the company’s website at www.Moxian.com
MOXC Enabling the Growth of Social Commerce
The year of 2016 is seeing retailers working toward social media as a form of commerce, with more efforts being made to determine the best way to drive sustainable e-commerce sales through social media. Some of the better known examples of the move to social commerce include Amazon (NASDAQ: AMZN) allowing customers to add items to their shopping carts with #AmazonCart, Facebook (NASDAQ: FB) adding a “Buy” button to make it easier for consumers to purchase items without leaving their social media accounts, and Coca-Cola’s (NYSE: KO) #ShareACoke campaign.
But, the evolution of social commerce truly started in 2012, when Facebook added its collection features. Later, in 2014, Facebook, Twitter (NYSE: TWTR), and Tumblr (NASDAQ: YHOO) added “Buy” buttons. In 2015, Facebook added a shoppable page and made messenger payments available, Instagram added a “Shop Now” feature, Pinterest added buyable pins, and Twitter finally expanded its Buy Now partnerships. In 2016, Facebook enabled a feature allowing consumers to buy event tickets on the social media site, and Pinterest added buyable pins open to all SMBs, as well as a Pinterest shopping cart.
In addition to the above developments, according to Sumo Heavy Industries (http://dtn.fm/LFq4h), social media referral traffic to e-commerce sites grew by 198%, with baby products, home furnishings, health and wellness, and automotive purchases being the most influenced by social media. Facebook showed the highest conversion rates for all social media e-commerce traffic at 1.85%, according to Shopify (http://dtn.fm/9wOLd).
Although social commerce is still developing, Sumo Heavy Industries found that it remains a promising channel, with 73% of users who have tried “Buy” buttons saying they would do it again, and one in five people saying they are open to the idea despite not having tried it yet. Also, according to an article published in Marketing Week (http://dtn.fm/0Fts7), out of 2,017 people aged 18 and over who were surveyed, 56% of them like or follow brands because of their products, and research shows that Facebook is the most popular site for direct purchases.
Yet not all businesses are convinced of this new way of selling. Some describe it as “making a mistake” while others have not optimized their websites for mobile use (51%). Not only this, 31% of these organizations have no intention of optimizing their sites, which millennials find increasingly irritating, according to statistics (http://dtn.fm/69fE0).
Fortunately, Moxian, Inc. (OTCQB: MOXC) is in the business of providing social marketing and promotion platforms to aid merchants in growing and advertising their businesses through social media. Moxian incorporates social media, entertainment, and business intelligence. The company is a multi-channel social commerce platform that includes a relationship management system in order to generate knowledge for merchants so they can better interact with their chosen audiences.
For more information, visit the company’s website at www.Moxian.com
MOXC – An Information Partner for Smart Growth
Moxian, Inc. (OTCQB: MOXC) is a precision marketing machine. For six years, the corporation has been steeped in integrated marketing techniques, offering ways for companies to get to know their customers and competitors as well as they know themselves.
Moxian is a pioneer of novel social marketing and promotion platforms with a particular focus on Asian markets. From its head office in Shenzhen, China, the company has developed and delivered products and services that enable its merchant clients to manage advertising campaigns and promotions targeting potential customers.
Since 2010, Moxian has leveraged big data to create winning marketing solutions and encourage stable, sustainable growth. With constant, harmonious promotion and business development, Moxian steadily drives local merchants and users to its marketing platform while simultaneously pushing that platform to the mainstream areas of the Internet. Moxian’s platform is specially designed to attract new users to subscribe to it and to entice current users to return frequently. How does the company do this? It employs social media to encourage regular interactions between merchants and consumers.
Once Moxian drives merchants and consumers to its platform, it monitors and tracks their activity. The data collected from its database of users’ activities is in turn offered to and used by merchants who wish to study consumer behavior on the platform. In offering this option, Moxian has built a social customer relation management tool that allows business owners to engage in precision marketing.
With the guidance of its experienced management team and a set of wide-ranging business strategies, Moxian seems ready to take advantage of the significant market opportunities presented by the online-to-offline sector in China. As a growing number of merchants adopt its platform, merchant fees will likely offer a major source of repeat revenue for the company, which is also poised to earn additional revenue from the sale of advertising on its platform. All in all, the company’s multiple revenue sources, operating performance and growth initiatives are positioning it to advance even further.
For more information, visit the company’s website at www.Moxian.com
MOXC Helping Millennials Communicate with Businesses through Social Media Marketing
An impressive 90% of young adults aged 18 to 29 use social media, with a third of them saying that it is their preferred means of communication with businesses. 70% have an account on at least one social media platform, 52% use two or more social media sites, and the average social media user maintains five accounts, all according to Business2Community.com (http://dtn.fm/TkMZ2). Statistics continue to show the development and projected growth of social media as a marketing tool.
Although return on investment (ROI) is still hard to measure today, 80% of marketers use “vanity metrics” such as “likes” and “shares” as primary success metrics for their social media platforms, and 56% of these base social media success on website traffic. Over 50% of the companies surveyed did not believe or were not sure that social media was linked to their organization’s marketing strategy. However, many if not all consumers said that social media plays a significant role in their buying decisions.
By 2018, the number of social media users worldwide is expected to reach 2.5 billion, which is why social media marketing budgets are expected to double within the next five years. As a result, the overall share of social media marketing budgets is expected to increase from 9.9% to 22.5%. But why is social media marketing so popular and why is it expected to grow so rapidly?
The answer, in a word, is millennials. With a third of millennials saying they prefer social media to communicate with organizations, it is unlikely that these consumer habits are going to change any time soon. Social media habits are following millennials as they age, meaning businesses are having to adapt to a trend that is going to continue to flourish.
Moxian, Inc. (OTCQB: MOXC), providing companies with social media marketing and promotional platforms, is embracing these growing consumer trends and acting on them. The company has designed its platforms with the aim of helping merchants grow and advertise their businesses through social media. Moxian, Inc. has two primary products: Moxian+ User app and Moxian+ Business app.
These enable merchants to run targeted advertising campaigns and promotions with the aim of improving the interaction between merchants and consumers. Behavior data is compiled, making the experience for the user more personalized and giving merchants the ability to get to know their audience better. The Moxian+ Business app has built in Social Customer Relationship Management (SCRM), allowing merchants to push promotions in a variety of ways and generating reports customized to their own shops.
For more information, visit the company’s website at www.Moxian.com
MOXC Merges Social Networking, Personalized Shopping and Gamification for a Unique Customer Experience
Savvy Internet and smartphone users worldwide are increasingly drawn to one-stop mobile apps that offer access to a wide range of different functions in one neat, customer-friendly package. A concept that pairs social networking and e-commerce is particularly popular, most notably on the fast-growing Chinese market, which currently has the highest number of Internet users in the world and the largest e-commerce market, expected to reach $1.1 trillion by 2020 (http://nnw.fm/q9L62). This is a trend Shenzhen-based Moxian, Inc. (OTCQB: MOXC) is fully aware of, having created a comprehensive online platform that combines social features with gamification, personalized shopping recommendations, social customer relationship management and intelligent business analysis to offer regular users and merchants a unique online experience.
Capitalizing on this trend, China’s e-commerce giant Alibaba Group Holding Limited (NYSE: BABA) started mixing social networking functions into its e-commerce platforms a few years ago in an attempt to get users to spend more money and time on its sites. This strategy paid off, as confirmed by the success of its Taobao mobile app, which allows users to do almost anything and everything, from buying things online to joining dedicated chat groups, reading the news, ordering takeout, booking travel tickets and more. The app has actually helped Alibaba increase mobile revenue to $2.6 billion and its number of users by 39 percent, according to June 2016 figures. The concept does not seem to have caught on in the West just yet, as attempts to create a similar social network-e-commerce platform have generally failed. One such example is Facebook’s (NASDAQ: FB) Beacon app – an advertising system launched in 2007 that compiled user info from e-commerce and other websites until it was terminated in 2009 after it came under fire over privacy concerns.
While Moxian’s platform is not an e-commerce portal, per se, it does include an online mall and personalized shopping recommendations, including nearby merchants, offers and promotions, based on a user’s preferences and geo-location. These features are available under the Moxian+ User app, designed specifically for consumer users, who are given access to social networking, a gaming center, a rewards redemption center and the company’s proprietary virtual currency. Users can win this virtual currency in the form of MO-Coins or MO-Points by playing games and then they can exchange it for prizes sponsored by the company and its merchant users. The social networking features allow users to set up personalized multimedia profiles and then look up interest groups, friends and topics to share items of interest, join chat groups or read the news.
With this model, consumers are driven toward Moxian and merchants, while merchants are given the opportunity to run personalized advertising and marketing campaigns based on the info they learn about their customers through the platform. For this purpose, merchant customers use the dedicated Moxian+ Business app, which also offers a built-in proprietary social customer relationship management tool. The app allows businesses to set up online stores and generate customized reports based on intelligent data analytics, but also stay in touch with their customers and answer their queries in real-time through an instant messaging system.
For more information, visit the company’s website at www.Moxian.com
MOXC Helping Merchants Target the Right Audiences with Intelligent Data Analytics
When it comes to social media advertising, there are a number of insights into the best way of reaching the right audience. Most experts will start by establishing a budget, choosing the right channels through which to advertise, and creating ads that they hope will kick off the process of converting viewers to customers.
Smart ads are not just posted to random audiences, but rather are tailored to reach the person that fits the criteria specified for that particular ad. WordStream (http://nnw.fm/9jAUu) emphasizes that “Targeting all of your fans isn’t precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a homogenous blob. They all have different incomes, interests, values, and preferences… Keyword targeting and other audience targeting methods help turn average ads into unicorns.” Today, social media platforms offer paid advertising that enables merchants to target specific groups with their ads. Moreover, once an ad is up and running, businesses should be looking to track and measure results.
Social media advertising is not just about the number of people clicking on an ad, but also exactly which people are doing the clicking. There are many criteria available to distinguish the target of each ad, including such factors as demographics, behavior, interest, follower stats, and keyword targeting. When it comes to social media platforms, there are a multitude of metrics that enable businesses to measure the success of their advertising, including ways to monitor click through rates, costs per click, likes, shares, frequency, and relevance. Not all of these are relevant to every ad a business posts, and it is essential to focus on the metrics that are most pertinent to a specific ad.
Moxian, Inc. (OTCQB: MOXC) is an organization that provides social media marketing and promotion platforms that help merchants accelerate and advertise their business growth through social media. The company has two apps: Moxian+ User and Moxian+ Business. Moxian’s online platform allows merchants with brick and mortar facilities to extend their marketing reach. To do this, the company has equipped its business app with tool kits to convert customers into fans.
Moxian allows small- to medium-sized organizations to conduct targeted marketing campaigns to members of the Moxian community in the form of ads. Aside from providing an advertising platform, the company also offers a range of business tools enabling merchants to know their audiences, get more customers and keep them, with intelligent data analytics tools to help businesses capture data with greater ease.
For more information, visit the company’s website at www.Moxian.com
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Moxian, Inc. (NASDAQ: MOXC) provides an 'online-to-offline' (O2O) commerce platform, Moxian, to connect businesses with consumers. The Moxian User App for consumers allows consumers to take advantage of coupons rewards and social networking. For businesses, they are equipped with the Moxian Business App that allows them to create a profile, communicate with customers, or manage special offers and advertising.
Mobile devices are changing the intersection of online and offline consumer experiences. In China, where smartphones and advanced cellular networks have achieved the highest penetration rates in the world, O2O strategies have quickly taken root. According to VentureBeat, a media resource on digital commerce, China is the clear world leader in O2O, with sales related to this type of platform growing at 25% per year.
O2O strategies are particularly suitable for consumer goods such as food and beverage, personal services such as beauty salons and fitness, or entertainment such as movies and concerts. While it is possible to find and order these products and services online, consumption is entirely offline and in the real world. The ability to leverage an O2O platform for exposure to interested consumers could be quite appealing. This is true even more for merchants in China metropolitan areas, where congestion frustrates both merchants and consumers.
Accordingly, Moxian is targeting small-size to medium-size businesses in the largest metropolitan areas in China. The company launched the Moxian platform first in Shenzhen and Beijing, deploying a direct sales team of 26 people with plans to expand to a force of 100 by year-end 2016. Shanghai and Guangzhou are also on Moxian's target list.
Investment Highlights
Business Overview
Moxian (pronounced MOH-SEE-AN) is a social multi-media company leading the way in offline-to-online (O2O) commerce. By bringing together cloud computing, the variety of digital services we know as application programming interfaces or 'apps', and social networking on one platform that is accessible by both desktops and mobile devices, the company is tapping into the very exciting O2O market.
Moxian is a virtual shopping mall and more. The company provides an online forum or marketplace where merchants can be introduced to consumers. The merchant sets up a virtual storefront on the Moxian platform and it can sell from there or direct customers to his brick-and-mortar store.
Moxian's two social commerce platforms, Moxian User App and Moxian Business App, are available in mainland China, Hong Kong and Malaysia. Since the beta launch of the Moxian 1.0 platform in June 2013, Moxian has accumulated over 300,000 consumers and 31,600 merchants in its network in the first markets in Malaysia and China. The proprietary platform called Moxian is currently accessible on mobile devices through an app.
Moxian offers a powerful mix of the old and the new. It's like a medieval trade fair filled with jugglers and other entertainments, but harnesses the power of social influence, which is a striking feature of Chinese society. Moxian provides the merchant with valuable business intelligence because of its number crunching capacity.
Moxian Services
Moxian's range of services is bundled into two products: Moxian User App and Moxian Business App, both of which are accessible from desktop and mobile.
Moxian User App provides chat and personal moments, interest groups and communities, search and find, nearby deals and rewards, In-App Shopping Mall, entertainment and games, discounts and deals, commerce and e-wallet, and loyalty rewards.
Moxian Business App offers a merchant promo page, shake and win promotions, gifts and voucher tools, event management tools, commerce and e-wallet, interest group management tools, merchant management tools, loyalty programs, advertising and sponsorship and big data business analytics.
The deployment of the Moxian Mobile App is an important aspect of Moxian's strategy. In October 2013, Version 1.0 was released for beta testing in China and Malaysia. As is happening in much of the rest of the world, mobile devices such as smartphones and tablets are proliferating. Their use in making online purchases is, therefore, increasing as online purchasing, in general, continues to grow. As the availability of debit and credit cards in China has increased, so has online purchasing.
Management attributes the popularity of China's social media giant WeChat, called Weixin in China, with fostering the use of bank and credit cards. Users of WeChat, similar to WhatsApp in the U.S., have sought bank cards to monetize rewards offered by the text and messaging service.
Market Opportunity
Despite the much heralded advent of e-commerce with the attendant hype over special shopping days like 'Single's Day' in China and 'Black Friday' in the U.S., the predicted demise of brick and mortar stores has not materialized. According to eMarketer, an industry research firm, only about 7% of retail transactions around the world take place online. Industry analysts at eMarketer are predicting that online penetration of retail activity will increase to 9% by the year 2018.
The fact of the matter is that some services require human interaction that cannot be transferred to the virtual world. This reality is creating the opportunity for online-to-offline platform providers like Moxian. The O2O tactics shown in the column on the right are beginning to deliver credible results for local as well as national or even international brands. Anecdotal evidence suggests it is the unique ability of O2O platforms to create a seamless interaction between vendors and customers that is resonating with local shoppers. Vendors are also finding that O2O creates enough efficiency in customer acquisition and retention to justify the added expense of O2O platform services.
At the foundation of O2O is the accumulation of data about consumer behavior and preferences. Armed with details about their customer, brand owners are in a better position to create a smooth path to making a purchase for the customer.
Granted there are limitations to O2O success. Wireless transmissions, location services and shopper beacons (limited to iOS devices) all require the consumer to take action and 'opt in' to participate. Google is addressing this problem with its beacon-like technology called Eddystone that is supported on both Android and iOS devices. Eddystone can be updated by Google directly and requires no consumer action. Nonetheless, O2O appears poised to capture a significant share of the $2.4 trillion global retail market. Even the 200 basis point increase in e-commerce represents $48 billion in retail value, for which vendors are keen to gain a competitive edge.
Shenzhen is China's first Special Economic Zone
Moxian has an office in Shenzhen on the Chinese mainland near Hong Kong. Shenzhen is a bright star in the Chinese commercial sky. Think of it as China's Silicon Valley. In 1980, China's first Special Economic Zone (SEZ) was created in Shenzhen. Since then, the city has become a laboratory of ideas and a hotbed of commercial activity to the extent that it has been dubbed China's Silicon Valley. In an article entitled, Hacking Shenzhen, The Economist newspaper wrote that Shenzhen 'is the world capital of electronics: most of the planet's digital devices are assembled in factories in and around the city.' The same Economist piece stated that 'Shenzhen is also packed with all kinds of suppliers and service providers that can make life easier for hardware startups. Having a new circuit board made there takes days, not weeks as it does in America…'
Moxian's Platform Strategy for Success
Moxian perfected and tested its O2O platform in Asian markets and is homing in on the largest metropolitan areas in China. The company earned modest revenue during the development and testing phase and appears poised to experience a dramatic increase in revenue from merchant subscriptions as the company opens direct sales offices in Shenzhen, Beijing, Shanghai and Guangzhou in 2016.
An initial sales force of 20 people was deployed in Shenzhen, China in the first months of calendar year 2016. A second sales office was opened in Beijing. Management has set a goal of deploying as many as 100 sales people in the two cities by the end of calendar year 2016.
The company has staged training for its sales force and is supporting the marketing effort with a mix of collateral material and advertising.
Moxian may also build distribution partnerships with third parties that have existing relationships with merchants. For example, supply chain service providers typically have very strong relationships with their customers that could be leveraged to sign up merchants.
Revenue is expect to ramp as the number of merchants and consumers escalates. Moxian will receive fees from paid merchant accounts and value-added services, advertising and the sale of consumer data. We expect a somewhat slow rate of growth in the initial months of deployment in Shenzhen and Beijing, with an acceleration in adoption rates near the end of the current year or the beginning of 2017. Initial efforts have begun to extend operations into Shanghai and Guangzhou. We expect these cities and others to provide the backbone for growth in fiscal years 2017 and 2018.
Marketing Tactics
To promote its innovative online-to-offline (O2O) commerce platform at this stage, Moxian is using some traditional marketing techniques. A cadre of local sales representatives will be deployed in high-priority communities to spread the word about Moxian to merchants. Typical merchant participants are in the food, beverage, beauty and healthcare sectors. Merchants can sign up for a free account that will give them an on-line 'do it yourself' space. A monthly fee allows merchants to benefit from the full effect of social media, with basic access averaging $100 per month. Based on data from the beta and first commercial launches, management believes that approximately 10% of merchants that sign-up for the Moxian 1.0 platform will become paying participants. To accumulate the first consumers in each target market, the company is using a low-cost approach based on affinity groups. Residential groups, sports teams, school affiliations and other affinity groups are offered the opportunity to set up, at no charge, a sharing and communications portal on the platform for their interest group. Participants are then exposed to advertising as well as special offers by merchant members.
Outlook
Moxian has made great strides toward commercializing its e-commerce platform featuring online-to-offline technologies. The company completed de¬velopment of the Moxian Merchant and User apps in late 2015 and began full-scale pro¬motion in early 2016. The launch paves the way for a ramp in revenue before the end of fiscal year 2016.
More importantly, manage¬ment has made progress in burnishing the balance sheet. A private placement of com¬mon stock was completed at $1.00 per share and a portion of outstanding related party debt was paid down. Addition¬ally, the Company reduced the number of shares outstanding through retirement of insider shares. A 1-for-2 reverse stock split helps pave the way for an up-listing to a major stock exchange and the suc¬cessful completion of a public offering of common stock.
Management
Moxian's management team has more than 100 years of combined experience in a variety of pertinent endeavors, including management of private and public enterprise, multi-national organizations, quality, engineering and procurement, finance, marketing, communication and more. Together, Moxian's management team is effecting the company's aim to create and lead a personalized social network platform that best fits users and businesses.
James Mengdong Tan - Chairman and Chief Executive Officer
Currently the CEO and director of 8i Capital Limited. More than 20 years of experience managing private and public companies in Asia and USA. Previously worked as chairman and CEO of Vashion Group (SGX listed); executive director and CEO, Vantage Corporation Limited; and director of Pacific Internet Ltd.
Nicolas Lin Kuan Liang - Corporate Advisor
Currently working for 8i Capital Limited. Previously worked at Chance Investment Inc. and FM Holdings Limited.
Dr. Ng Kek Wee - Chief Technology Officer
Creator of most successful "cloud service offering" for secure financial institutions and corporations. Received award for "best services orientated architecture" consulting firm. He has a Ph.D. in Services Oriented Architecture (SOA).
Shi Guang Yu - Chief Operation Officer
Previously worked as COO of social commerce company Geile, 365gl.com and COO of e-Commerce company Nidulus, iohuo.com.
Edmund Ooi Boon Hock - Vice President of Creative Marketing
Previously worked at Pico International Worldwide, Cimaron Group USA. Recognized by Asia Television Awards and Singapore Economic Development Board for creative direction and music and use of advance media technology in 3D, AR and VR. Produced and directed SEA Games Opening and Closing Ceremonies.
Clarence Luo - Vice President, Product Development
Previously served as senior product manager for Global Services, Nokia Siemens Networks; and as senior product manager for Motorola Global Services.
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