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MOXC's Moxian+ Platform Stands Toe-to-Toe with Sector Majors in Burgeoning Chinese O2O Market
China’s burgeoning O2O (online-to-offline) market has shown us quantifiably robust growth vectors, undergirded by the most attractive baseline metrics of any such market on the planet. Chinese vice minister of Industry and IT, Chen Zhaoxiong, told crowds at the Internet Society of China’s 2016 China Internet Conference in June that the number of 4G users in China is more than 530 million as of Q1, more than the U.S. and Europe put together. China’s Internet economy was valued at roughly $171 billion last year, while the O2O services segment was estimated by iResearch Consulting Group at approximately $68.71 billion, up 27.7 percent compared to 2015 (http://nnw.fm/95lTR).
While there are some big players currently dominating the market, there is plenty of room left at the margins for thriving localized networks, a phenomena which echoes the internal dynamics of the O2O space itself. Before taking a look at some of the major players, it is worth noting an up and comer like Shenzhen-based Moxian, Inc. (OTCQB: MOXC), which has a market cap under $400 million and yet has put together an extremely compelling, integrated O2O platform known as Moxian+.
Half of the company’s 170 or so employees are R&D people and its CTO is the same Dr. Ng Kek Wee whose Oracle and IBM award-winning consulting startup was acquired by Pactera (formerly NASDAQ: PACT), which was itself taken private after acquisition by Blackstone Group (NYSE: BX).
Needless to say, the Moxian+ User and Moxian+ Business architectures/apps are brilliantly designed given their origins in a tech hotbed like Moxian. The architectures come complete with big data-driven social CRM (customer relationship management), engagement gamification/actual games, and even a proprietary/platform-specific digital currency (MO-Points and MO-Coins) for merchant driven reward redemptions. Moxian+ Business is where the real meat is though, offering comprehensive business intelligence analytics, demographic profiling insights, easy to setup customer engagement/loyalty programs, and ubiquitous advertising capabilities.
A projected 20 percent CAGR is easily understandable for the O2O space in China, with restaurants and food delivery being the narrow end of the transformational wedge. And with online retail currently around 13 percent of the overall retail space as of early this year, in what is the world’s largest ecommerce market ($589 billion), it is little wonder that one of the biggest internet companies on earth, Chinese operator Tencent (OTC: TCEHY; TCTZF), continues to hammer out its own O2O footprint with gusto.
A strategic investment in indoor mapping company Sensewhere, to license its indoor positioning software for Tencent Maps, was a clear move by Tencent to jockey for position with Baidu’s (NASDAQ: BIDU) Baidu Maps (shows group-buying deals from its Nuomi platform), and taxi/restaurant finding marvel AutoNavi, which is majority-owned by the Chinese version of Amazon (NASDAQ: AMZN), Alibaba (NYSE: BABA).
Alibaba’s $483 million investment last year in its Koubei JV, aimed at unifying its footprint in fast local delivery with its growing O2O presence, is a very clear signal to investors from China’s ecommerce king about the future of the country’s O2O market. There is a big opportunity here for investors to lay down some territory of their own, especially when you consider events like the $18 billion Meituan-Dianping valuation in January for China’s biggest group deals site, which laid claim to the title of the largest ever single funding round ($3.3 billion) for any VC internet startup in the country’s history.
Tying together the increasingly dominant mobile user with local brick and mortar businesses is a recipe for success in China for a savvy developer like Moxian, whose Moxian+ platform not only allows merchants to more easily/readily engage potential/returning customers, but which was born of the same robust cloud service technology that proved good enough for financial institutions and major corporations.
Delivering enterprise-class capabilities to the broadest possible merchant market should keep MOXC well in the running, even as sector majors gobble up the largest pieces of the pie. It is worth noting that this level of capability made it easy for MOXC to recently secure an exclusive reseller agreement with Xinhua New Media for gaming industry ad space, a deal that puts Moxian’s platform and digital currency front and center, before a growing Xinhua New Media App user base of over 110 million users (over 10 million active per day).
For more information, visit the company’s website at www.Moxian.com
MOXC Targets Merchant-Customer Interaction with Proprietary Social CRM
Whether we like it or not, social media has had a major impact on how businesses interact with their customers online. It is a great avenue for businesses to get their messages out and enhance awareness of their brands. It also has a huge potential of backfiring if any possible customer complaints voiced via social platforms are not handled properly. In addition, a lot of companies are still not responsive enough on social media and rarely reply to potential customer inquiries through the channel. As a result, many businesses fail to tap the full potential of social media when it comes to understanding and consolidating their client base. That’s where social customer relationship management (CRM) programs such as the one developed for the Chinese market by Moxian, Inc. (OTCQB: MOXC) come in.
The traditional customer relationship management platform typically focuses on managing and collecting static data about customers based on phone or email interactions between company and customers. The collected information often includes contact history, past purchase data and customer demographics. With Social CRM systems, an additional layer of information is added, extracted from the social networks where a customer shares information. A Social CRM allows companies to develop a more complete profile of their customers by tracking info such as revenue and social influence. By monitoring information that the consumer shares publicly outside of the direct communication with the company, any business will be able to combine the data it already has about current or prospective customers with new info around their intentions and sentiments. This will allow companies to take action faster, project customer needs in advance and develop a customized response to each consumer group.
It was with this personalized approach in mind that Moxian set off in 2010 to create a new way of combining social media with business intelligence and entertainment. The Chinese company’s proprietary Social CRM system is at the foundation of its multi-channel social commerce platform, and was developed in such a way to help consumers and merchants interact, further allowing merchants to run targeted advertising and promotions that can then generate personalized reports.
Targeting the giant Chinese online-to-offline market, Moxian’s platform for small and medium-sized enterprises consists of two primary mobile apps: Moxian+ Business App for merchants and Moxian+ User App for shoppers, both of which are available for free download for both iOS and Android users.
The company’s business app has built in Social CRM and offers merchants a wide range of options, from setting up a store on the Moxian platform to pushing promotions through the platform and obtaining customized reports for their stores. The user app serves to introduce consumers to the platform and includes social networking capabilities, a game center and a redemption center. The app comprises Moxian’s proprietary virtual currency, MO-Points and MO-Coin, which can be earned by playing games and then used to redeem prizes from merchants or Moxian. This mechanic ultimately helps to drive registered consumers to the merchants and allows companies to advertise their services, run marketing campaigns and learn about their customers and their habits through the Moxian platform.
For more information, visit the company’s website at www.Moxian.com
MOXC's Artful Approach to the Trillion-Dollar O2O Market
In his immortal treatise on the conduct of warfare, The Art of War, Sun Tzu Wu, commander of the Ch’i armies, stressed the importance of indirect tactics or doing things differently. The English military historian, B.H. Liddell Hart, in his The Strategy of Indirect Approach, published in 1941, later examined this point. Captain Liddell Hart analyzed important historic battles and came to a conclusion that validated Sun Tzu’s 2,500-year-old maxim that battles are won by those who attack their opponent’s weaknesses. This is a principle that the captains of Moxian, Inc. (OTCQB: MOXC) know all too well. In the company’s latest 10-Q, filed just a few days ago, this credo appears:
“Where we believe we are different from other companies is that our plan is to sign up merchants first and build our user base utilizing their customers. Many companies utilize a different strategy of building up a user base first and then signing up paying merchants and other clients to access that user base.”
That Moxian strategy is aimed at China’s mammoth Online-to-Offline (O2O) market. The company has built an online platform for small and medium-sized enterprises (SMEs) that already operate brick-and-mortar establishments, which will enable them to extend their marketing reach. The platform, named Moxian+, is one that will not only give SMEs an online presence but also create an ecosystem of merchant clients and shoppers through its social media features. Moxian+ consists of a User App for shoppers and a separate app, called the Moxian+ Business App, for merchant clients. Both versions of the App are currently available in the Google Play Store and the Apple App Store, where they can be downloaded free of charge.
The Moxian+ platform has five main components. The first is its ecommerce capability. Merchant clients can advertise and promote their products, on the one hand, while shoppers or users, as they are referred to in the Moxian universe, can order products for later delivery. The second component consists of MO-Points Rewards and the MO-Coins Virtual Currency. Users can obtain MO-Points when they shop online, which allow them to participate in activities sponsored by merchant clients. MO-Points can be redeemed at merchant clients’ online shops or can be redeemed for MO-Coins, which can be used at any merchant client’s physical store location.
Users can also play games on Moxian+. This third useful component is linked to the fourth, which is Moxian+ as a social media engine that allows users to connect with each other and with merchant clients. Users can also, naturally, make new friends, discuss interests with old ones, and share pictures and videos. The fifth component of the innovative Moxian+ platform is its data analytics capability. Merchant clients are able to receive regular reports on a variety of demographic and purchasing data generated by users, giving them insightful intelligence to construct effective marketing campaigns.
As its 10-Q states, Moxian’s strategy is to quickly add merchant clients with subscription accounts. Users will follow naturally, building on the base of existing customers that the online locations already have. The company has already signed up over 30,000 merchant clients in Shenzhen, China, for test versions of the platform. These provide a fertile base to be targeted for upgrade to subscription accounts on Moxian+.
The O2O industry has emerged rapidly as one of tremendous potential. An article in Inc. magazine explains ‘Why O2O Commerce Is a Trillion-Dollar Opportunity’ (http://nnw.fm/U1cPb). The most attractive features of such platforms appear to be their data analytics faculties. The Inc. piece enthuses that:
“Equipped with O2O tools and services, business owners would have an unprecedented level of accuracy in their online marketing and, for the first time ever, would be able to reliably determine ROI from online advertising. Until recently, that technological ability simply did not exist.”
The report went on to point out that Alibaba (NYSE: BABA) had invested about $3 billion in O2O technology and that the U.S. Chamber of Commerce shows that ‘over 93 percent of purchases still take place offline, which accounts for over $4 trillion each year’. In China, where Moxian is operating, the numbers are even larger.
For more information, visit the company’s website at www.Moxian.com
MOXC Moving Toward NASDAQ Thanks To Experienced Team
Founded in Shenzhen, China, Moxian, Inc. (OTCQB: MOXC) has provided companies worldwide with the opportunity to advertise and promote their services and products to a range of targeted audiences through social media marketing and promotion platforms. The company has at its core the aim to enhance the interaction between customer and merchant by using data compiled from user activities and various forms of analytics. Moxian, Inc. now has two applications: Moxian+ User and Moxian+ Business.
But, Moxian is currently pulling out all the stops for a Nasdaq move in order to make the most of the related opportunities that James Tan, Moxian CEO, believes are better for the company at this point in its development. The fact that the company is now trading in New York and able to show its future earning potential to a broader group of investors is not its only asset. Moxian, Inc.’s team has over 100 years of combined experience in a range of industries and technologies.
Moxian’s board of directors is made up of the CEO and chairman, James Tan Meng Dong, and directors Liew Kwong Yeow, Hao Qing Hu, Yang Nan, and Ajay Rajpal. Between them, the board has experience in managing both private and public companies based in the U.S. and Asia. In addition to this, CEO and chairman James Tan served as a director on the board of Pacific Internet Ltd, which was a Nasdaq-listed company.
Aside from the board of directors, Moxian has a specialized management team which includes all the above as well as a legal director, a vice president, a creative marketing manager, a chief financial officer, a chief operations officer, a chief technology officer, a vice president of business development, a director of product development, and a deputy director of infrastructure.
In October 2013, Moxian launched its Moxian App 1.0 beta in China and Malaysia. By September 2014, the company started developing Moxian+ User and Moxian+ Business Apps, which were made available to the public in October 2015. Thanks to a wealth of knowledge from its management team, board of directors, and other employees, the company is able to evolve year after year. In addition to all of the above, Moxian recently announced that its board of directors has approved a reverse stock split of the company’s issued and outstanding shares of common stock.
For more information, visit the company’s website at www.Moxian.com
MOXC Implements Innovative O2O Strategies to Create an Effective Social Commerce Platform
Moxian, Inc. (OTCQB: MOXC) is one of China’s leading O2O platforms, helping companies connect with their customers and prospects at deeper levels than ever before. Moxian, Inc.’s interactive social media platform uses perfectly tailored features to help merchants advertise their services and products to the right target audiences. In turn, clients can play games, find friends, join groups, collect points, and redeem them in Moxian’s own online mall. Moxian, Inc. uses a combination of fun, modern strategies, and characteristics to connect prospects with companies they want to do business with.
Geolocation is not a new feature; it first surfaced in 2008 at the beginning of the smartphone revolution. However, Moxian, Inc. has integrated geolocation with its Moxian+ User App to allow users to connect with peers and businesses in their area. On the other hand, companies using the Moxian+ Business App use the geolocation feature to promote their products and services to the right markets.
MOXC also offers businesses the opportunity to use the Moxian+ Business App as a Social Customer Relation Management platform. Companies can use Moxian’s database to enforce their branding strategies and target the right audience. This allows them to build customer loyalty, bring in more business, and build a brand by targeting users that are more likely to be interested in their services. This is also achieved through Moxian’s personalized user experience, which gathers information from the Moxian+ User App. Together it creates a personalized shopping, gaming, and social networking experience for prospects, and presents them with products and services they are more likely to purchase.
A personalized user experience also means targeted ad campaigns. With this, businesses can efficiently show ads to users that are more likely to purchase their services. MOXC creates a personalized user experience, and this in turn builds the relationship between companies and prospects before they even enter the sales funnel.
Lastly, the Moxian+ User App provides user gamification to enhance customer experience and help businesses learn more about their markets. Users can choose from an array of games to play on their devices, and they can win gifts from Moxian merchants. Merchants have the opportunity to run personalized marketing campaigns, which boost qualified traffic. Moxian+ combines all of these features with offline interaction. The gifts and prizes are redeemable at merchant’s brick and mortar locations. This drives more qualified leads to both digital channels and physical locations, creating a dynamic toolkit to convert prospects into customers.
For more information, visit the company’s website at www.Moxian.com
MOXC Makes NASDAQ Move Up Motions
Moxian, Inc. (OTCQB: MOXC) is gearing up for a NASDAQ listing. In an interview (http://nnw.fm/8DzdP) with Asia Fund Space, Mr. James Tan, CEO of Moxian, spoke passionately about the impending upgrade, likening his company to Facebook (NASDAQ: FB), which in its early years had promising earnings potential but minimal revenues. Tan believes a NASDAQ listing will make the company known to an investor community that is better informed about tech companies like Moxian. Moxian has been trading on the OTCQB Venture Marketplace since early 2014. Now, two recent filings with the U.S. Securities and Exchange Commission show Tan is following up on his earlier pronouncement.
In June 2016, Moxian filed a Securities Registration Statement (Form S-1), which is the initial registration form for new securities. Form S-1 is required under the Securities Act of 1933 so that potential investors might receive financial and other significant information concerning securities being offered for public sale; and so to lessen the likelihood of deceit, misrepresentations, and other fraud in the sale of those securities. For this reason, the Act has earned the sobriquet, the ‘truth in securities’ law. The Registration Statement requires a company to provide an overview of its business and plans for the future, a description of the securities to be offered for sale, information on its management, financial statements certified by independent accountants, and say how it intends to use the funds raised by the securities offering. The S-1 can be viewed at http://nnw.fm/XvD2O.
In addition, earlier this month, Moxian announced that its board of directors had approved a reverse stock split of the company’s issued and outstanding shares of common stock, par value $0.001 per share, at a ratio of 1-for-2. The reverse stock split will reduce Moxian’s authorized common stock from 500 million shares to 250 million shares. The stock split, which has been approved by FINRA, will make it easier for Moxian’s stock price to approach the listing requirement. It has meant that from July 12, 2016, for 20 business days, the trading symbol of the stock will be MOXCD, before reverting to MOXC. The 8-K filing for the reverse stock split is available at http://nnw.fm/p7Tv0.
Moxian is in good hands as it prepares for the listing upgrade. James Mengdong Tan, its CFO, president and CEO, is an experienced manager who has held senior executive positions in both private and public companies. He is also currently a director and CEO of 8i Capital, which provides advice on corporate floatation on major exchanges. Tan was the Chairman and CEO of Vashion Group, a company listed on the Singapore Stock Exchange (SGX), from 2003 to 2006. From 2006 until 2009, he was the Executive Director and CEO of Vantage Corporation Limited, which is also listed on the SGX. In addition, he served on the board of Pacific Internet Ltd, a NASDAQ-listed company, until it was taken private.
Moxian is in the online-to-offline (O2O) business. The company provides small and medium-sized enterprises (SMEs) featuring an established brick-and-mortar presence with an online platform, Moxian+, which allows them to conduct business, interact with existing customers and obtain new customers. Moxian+ has five components. Its social media engine not only facilitates discourse between merchant clients and consumers but also allows consumers to connect with each other and act as brand promoters. With Moxian+, ecommerce is easy. Merchant clients can publish information on products, offer coupons, advertise events and sales and keep consumers educated with blogs. And, consumers can order products at the online shops for express delivery.
Moxian+ also includes incentives to encourage shopping and has its own currency. Shoppers can obtain MO-Points when they shop online, which allow them to play games on the Moxian+ platform or engage in other activities sponsored by merchant clients. The MO-Points can either be redeemed at online shops or exchanged for MO-Coins: virtual currency that can be used at any merchant client’s physical store location. There are a variety of games on the Moxian+ platform that shoppers can play to win MO-Points and MO-Coins. Finally, Moxian+ offers data crunching capability that provides insights on consumer behavior. Now, merchant clients can better tailor their promotions to suit their target markets.
For more information, visit the company’s website at www.Moxian.com
MOXC Personalizing Its User Experience Further with Geolocation
Geolocation provides location data that allows social media platforms to connect users with others in their area. It also tells them about events and matches them to online activities that could be of interest. Geolocation first became popular back in 2008. Although many smartphone users have never used a geolocation application, many companies today are integrating geolocation into their social media applications and online platforms.
There are many reasons for marketers to use geolocation in their strategies. It represents data that enables companies to effectively target customers according to location, interests, and need. The Marketing Tech Blog describes geolocation as “the ultimate tool for nailing time and place: allowing businesses to promote their products and services in order to find the right market placement, and for their customers to receive tailored treatment based on their interests and needs.”
That said, although marketing has become not only instant, but location-based, geolocation is not being used to its full potential. Many consumers have privacy concerns about giving out their location. By sharing their location, they are essentially trusting the brand or company that is asking for their whereabouts. To make this work, marketers must use brand authority. They must give the consumer a trustworthy reason to share their location. To encourage users to give personal information, companies now integrate geolocation into their social media. In order to build geolocation into social media, one must remind consumers to check-in, encourage cross-promotion with social networks, and use geographic information from social media to encourage location-based participation.
Moxian, Inc. (OTCQB: MOXC) does just this. The social marketing and promotion platform integrates social media, entertainment, and business intelligence, helping merchants to accelerate and advertise through campaigns and promotions. The company has two products: Moxian+ User and Moxian+ Business. The Moxian+ User App has integrated geolocation, which allows consumers to search for merchants close to them. This feature not only gives users personalized information on events and promotions in their area, it also connects them to nearby friends. The application features a media messenger service, a gamification platform, a rewards platform, and a space for users to spend their virtual currency.
For more information, visit the company’s website at www.Moxian.com
MOXC Connecting Businesses and Consumers through Social Customer Relationship Management
Customer Relationship Management (CRM) is a tool companies use to manage their relationships and interactions with their customers. Using a CRM system enables businesses to collate information from their various customer service streams. These systems allow merchants to see everything about their customers in one place. This includes their history with the company in question, the status of any orders, and even information drawn from their social media accounts. It takes CRM to the next level: Social CRM (SCRM).
Traditional CRM is designed to manage the customer relationship through conventional channels. On the other hand, SCRM gives the consumer more control. In an IBM Institute for Business Value study by Carolyn Heller Baird and Gautam Parasnis, titled From Social Media to Social CRM, the authors found that: “Traditional CRM strategy focuses on management solutions for channels such as corporate Web sites, call centers, and brick and mortar locations. With Social CRM, these strategies now take into account the dynamics of the community-based environment that defines social media – an environment in which control of the relationship has shifted to the customer, who has the power to influence others in his or her social network.”
With this in mind, companies have taken a big leap towards tapping social media for marketing. Many of these believe social media will transform the way their business works. Unfortunately, many companies that have embraced the use of social media in their business are not using the platforms to their full potential. This is partly because many businesses confuse social media strategy with social CRM strategy. In actual fact, these two are very different. The key difference is the integration and approach for engaging customers.
Moxian, Inc. (OTCQB: MOXC) integrates social media, entertainment and business intelligence. The social marketing and promotion platform helps merchants accelerate business growth through social media. Leveraging over 100 years of combined experience, the company has developed a Multi-Channel Social Commerce Platform that uses a variety of its own tools to generate data for businesses. Moxian’s proprietary Social Customer Relationship Management platform works in a way that helps merchants and consumers interact. The Moxian+ Business App has built-in SCRM, allowing merchants to push a variety of promotions and marketing campaigns that, in turn, generate personalized reports.
For more information, visit the company’s website at www.Moxian.com
MOXC one for 2 reverse split. ***closing PPS $3.70
http://otce.finra.org/DLSymbolNameChanges
MOXC Offering Customers a Personalized User Experience
In the Accenture Personalization Survey, it shows that most consumers would prefer a personalized retail experience. Also, from a Conversion Rate Optimization Report published in partnership between Redeye and EConsultancy, it says that 63 percent of businesses are personalizing their marketing activity for their customers. Lastly, 73 percent of online shoppers prefer to do business with brands that use customer information to make their shopping experience more personal, according to Digital Trends.
These are just some of the current e-commerce statistics that have seen a rise since 2014. Dave Richards from Accenture Consulting had this to say on the matter: “Personalization can be a powerful method for retailers to differentiate from competitors, increase basket size and build customer loyalty.” This growing trend that allows consumers to self-identify or use their social media platforms to log in to sites allows companies to collect personal information from their customers. They can then use this to customize each individual shopping experience both online and in-store. Although this marketing method has grown significantly in the past two years, statistics show that 38 percent of marketers still do not use personalization in their marketing.
This could be due to the fact that, despite most people preferring a personalized online shopping experience, many consumers are limited as to how much personal information they are willing to give to retailers, at least according to Accenture. Dave Richards followed his previous statement with: “To effectively implement personalization across all channels, retailers would benefit from understanding customers at a broad level as well as individually – determining where personalization strategies can best drive business results, and giving key subsets of customers the choice on how they wish to participate.”
But personalizing consumer experiences does not stop at retail stores for clothes, food, equipment, and other material products. Moxian, Inc. (OTCQB: MOXC) provides social marketing in order for organizations to continue to advertise and grow their businesses through social media. The company has two products: Moxian+ User and Moxian+ Business. These products and services help merchants personalize and target campaigns while enhancing the relationship between them and their users. This is done through the Moxian database, where consumer behavior is compiled.
The Moxian+ User app is designed for users to collect loyalty points from merchants. The app uses geo-location to tailor consumer searches to where they are at a specific time. In addition to the geo-location feature, users are able to set up personalized social media networks, allowing them to interact with friends, join groups and topics, and share and chat with a variety of social circles.
For more information, visit the company’s website at www.Moxian.com
SMEs can Make More on the MOXC Marketplace
The Department of Commerce’s Quarterly Retail E-Commerce Sales report (http://dtn.fm/G4a7J), issued last month, shows, as expected, that online commerce continues its relentless growth. E-commerce sales for the first three months of 2016 registered an increase of about 15 percent over the comparable period in 2015. E-commerce continues to bite into traditional sales. The first quarter of 2016’s growth of 15 percent far exceeds the 2.2 percent rise in total retail sales. Additionally, online sales in Q1 2016 were 3.7 percent higher than those in Q4 2015. This is remarkable. The last quarter of the year is always the peak period when many retailers ‘go in the black’, or become profitable, while first quarter sales are historically the lowest.
However, despite its phenomenal growth, e-commerce still comprises a minor share of the overall retail market. E-commerce sales for Q1 2016, at $92.8 billion, were just 7.8 percent of total retail sales for the period. Future development of online commerce depends on the increased acceptability of transacting online and the extent to which brick and mortar establishments migrate to the Web. Many such establishments are building an online presence through websites and social media channels, yet being found on the Web is the obverse to finding the proverbial needle in a haystack. A search for ‘handbags’ returns over 72 million results, while one for ‘ties’ produces more than 279 million pages. Being found through organic search on the internet is a major challenge for small enterprises.
The story is the same in China, where Moxian, Inc. (OTCQB: MOXC) operates at present. With a population three times the size of the U.S., both the pitfalls and opportunities are much larger.
Census figures (http://dtn.fm/9PgmV) for the U.S. reported 1.1 million retailers of all kinds in 2008, a figure that must be higher now since the 2008 measure surely reflects the depressed economic conditions of the Great Recession. Taken together with the ‘102,728 e-commerce retailers in the United States that are generating at least $12,000 per year in revenue’, offered in an informative Forbes piece (http://dtn.fm/8GWsn), it appears that just about 10 percent of retail establishments have managed to successfully establish an online salient. These numbers reveal opportunities that Moxian plans to exploit as an intermediary. That’s because, as a 2014 article (http://dtn.fm/gMJ86) in Forbes has prophesied, vertical marketplaces are coming into their own. Citing the ascent of ‘large vertical services marketplaces like Uber, Airbnb, Upwork and HomeAway/VRBO’, the author explains these successes by suggesting that the ‘secret sauce’, as he calls it, is focus.
“The secret sauce is not the technology, although that plays an important supporting role. It is the single-minded obsessive focus on solving one big universal problem for the buyers, and removing that friction that existed in transacting offline. When the solution is understood, built and solved at scale, this ‘secret sauce’ enables marketplaces to grow exponentially,” reads the article. The idea here is that horizontal marketplaces, in trying to be all things to all men, will be nothing to no one in the end.
There is more to this idea than just hype. The Moxian+ online platform does what all good intermediaries do; It matches buyers and sellers. It provides a support infrastructure so customers can pay safely and engage with others, and it helps merchants promote their goods and analyze buying patterns. The Moxian+ platform reduces informational asymmetries and increases transparency of price and quality. Overall, consumers spend less time searching and have a more satisfying shopping experience.
Moxian, Inc. engages in the business of providing social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media. These products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.
For more information, visit the company’s website at www.Moxian.com
MOXC Providing Merchants with Tool Kits to Use on Customers through Social Media Marketing
Aside from the fact that the marketing world is growing quickly thanks to evolving technology, social media has become one of the most widely used sources for marketing products and services. According to Regalix, when marketers were asked where they would be increasing their spending in 2015, 54% said social media. Furthermore, the top three areas in which they would be increasing spending are social media advertising, social media marketing, and social media engagement. Not only this, but 62% of these people said they expect an increase in usage of social media, and 64% believe social media is a critical enabler of their products or services, according to Salesforce.
Moxian, Inc. (OTCQB: MOXC) provides promotional tools and marketing opportunities to merchants through social media. The company has two products: Moxian+ User and Moxian+ Business, both of which were made to enhance the relationship between consumer and merchant. To do this, Moxian runs targeted advertising campaigns and promotions according to a business’s needs. Moxian, Inc. does not just provide targeted marketing, but a combination of social media, entertainment (such as games), and business intelligence to generate valuable data for a range of companies.
Moxian+ User consists of a platform that has social networking, a redemption center and a game center. Users are able to earn a virtual currency to buy prizes from the Moxian mall. Moxian+ Business is built for merchants to set up a store and push promotions through a variety of tools. These applications allow Moxian to gather data from consumers as well as provide merchants with the opportunity to design and promote marketing campaigns. This allows businesses to learn about their customers.
Moxian, Inc.’s business model has allowed it to build a social media platform where both users and businesses can interact with one another and benefit from the services. Businesses are able to take advantage of intelligent data analytics, a range of business tools, a loyalty program, and advertising opportunities. Consumers can search for merchants close to them, play a variety of games to win virtual money, shop and spend their virtual money on prizes, and communicate with friends through the instant messenger tool.
For more information, visit the company’s website at www.Moxian.com
MOXC Moxian+ Social Customer Relation Management Platform Poised to Pop as Chinese Smartphone Market Accelerates
As of early this year, there were over 1.28 billion mobile phone users in China according to GSMA (Groupe Spécial Mobile Association, which represents the interests of mobile operators worldwide), more than any other country on Earth by far. GSMA projections for 2020 are that there will be over a billion 4G smartphone connections in China, a massive increase from the 913 million reported last year, representing an unquestionably favorable forward trajectory that is underwritten by sweeping infrastructure programs like China Mobile’s (NYSE: CHL) TDD-LTE project.
Investors should keep in mind where the overall consumer market space is headed, with viewing all migrating to streaming, mobile commerce taking up an ever larger slice of the retail pie on a daily basis, and pipeline innovations like the recent spectrum efficiency world record set by a 5G research team from the University of Bristol. The team used huge multiple-input, multiple-output cellular base station arrays in March of this year to achieve spectrum efficiencies on the order of 22 times that of current 4G technology. It looks like people are going to be using their mobiles a lot more moving forward, and for more bandwidth-intensive things than in the past as well.
The GSMA analysis jogs quite well with recent China Internet Network Information Center (CINIC) data that showed a smartphone penetration rate of around 59 percent last year. CINIC, a branch of the Ministry of Industry and Information Technology, recently blew the lid off the long-running mystery about the number of Apple (NASDAQ: AAPL) iPhone units in China (something about which the smartphone juggernaut has been notoriously tight-lipped), with a report showing the iPhone at around 131 million active units, or nearly 17 percent of the smartphone market.
Of course, the bandwidth-creating infrastructure to service all these hungry consumers with their smartphones will have to keep up as device proliferation accelerates. But, China Mobile just announced a huge new $1.5 billion one-year frame agreement with Finnish telecom giant Nokia (NYSE: NOK) to aide in leveraging certain network assets to a more flexible cloud platform. Given that Nokia helped quarterback the global standardization of TD-LTE as a key member of the 3GPP organization and that its relationship with China Mobile stretches way back, this spells big things for China’s Internet Plus initiative, which seeks to spur on economic growth by permeating traditional Chinese industries with internet-based capabilities.
The Chinese government clearly is doubling down on the importance of mobile tech and high-speed wireless internet when it comes to juicing the country’s growth metrics. For small, local businesses in particular, such as merchants who are looking to benefit from this trend toward greater and greater volumes of mcommerce, consumer to merchant interaction, social media, big data-driven business intelligence and even entertainment are all key vectors that need to be addressed. Retailers need to make their shops and offerings visible in the age of mobile, they need to generate engagements with consumers, and ensure that those consumers will not only come back for more, but spread the word as well.
What’s really needed here is a total-package social customer relation management platform, something that can adapt as the market grows and more consumers flood in. A platform that can scale up as a merchant scales up logistically, delivering the same rich business intelligence whether a merchant has five customers, or five hundred thousand. And it just so happens that homegrown social marketing and promotions platform developer Moxian, Inc. (OTCQB: MOXC), which got its start in Shenzhen, has developed just such a platform in its Moxian+ (now in version 2.2.0) app, which comes in both a User and Business compile and can be downloaded as easily as scanning a QR Code off the website with a smartphone.
By truncating the platform into two apps for the user and merchant ends of the equation, substantial advantages are made accessible, both when it comes to the entertainment and social interaction end of things for users, as well as the big data backend that MOXC’s merchant clients are so in love with. The Moxian+ architecture truly is a marvel, bundling together customer auto updates, loyalty rewards programs and discount vouchers, with social media and entertainment, as well as geolocalizing elements. The platform thus becomes like a virtual agora, allowing people to meet new friends, share engagements, and discover local stores that are attractive to their interests. At the same time users can play games for rewards in the form of MOXC’s proprietary virtual currency units, something which also helps drive customer retention, producing a sense of familiarity, and brand intimacy.
The Moxian+ platform is ideal for driving customer conversion into full memberships, executing seamless and timely interactions, and really helping to build lasting relationships, which can serve as the foundation for growth. Moreover, this same framework lets business owners marshal their staff in real-time, resulting in tightly coordinated marketing efforts, whether the end points are in the digital realm of social media, or elsewhere.
Moxian, as a cutting-edge offline-to-online (O2O) integrated platform operator, is already out ahead of the curve when it comes to cloud integration and recently announced it’s using several of Oracle’s (NYSE: ORCL) suite of offerings, including the Oracle Exadata Database Machine, which it uses in a private cloud environment at its data center in China. This key engagement by MOXC is in support of its payment and transaction platform rollout, as well for handling the rapidly growing volume of Moxian+ users, and it also shows clearly how this small company is on the same page as sector majors like Nokia and China Mobile.
Chairman and CEO of Moxian, James Tan, asserted in an interview early in 2016 that the formation of its Moxian Beijing (Moxian Technologies Co Ltd.) subsidiary was a bold step to capitalize on both the existing success of the Moxian+ platform in China, as well as the future of the smartphone market. Moxian is looking to make big moves in the coming years, really supercharging its sales in Beijing and Mainland China, and Tan was also keen to point out the five-year cooperation agreement signed with Xinhua New Media Culture Communication to resell its ad space in China’s booming $26 billion plus gaming industry.
For more information, visit the company’s website at www.Moxian.com
MOXC Adopts Best Practices of Corporate Governance to Protect its Stakeholders
Corporate governance is very straight forward. Its ostensible focus is a set of company objectives that are pursued from social, regulatory, and market points of view. In the United States, corporate governance puts particular emphasis on the interests of the stakeholders. The main aim of corporate governance is to facilitate effective management so that the company can have long-term success. It’s the system by which companies are controlled and driven. It should allow for honesty and transparency among shareholders in conjunction with the legal system. Corporate governance normally plays a large role in retaining and increasing investor trust.
Moxian, Inc.’s (OTCQB: MOXC) beliefs are an integral part of the company’s corporate governance. The company believes a level of transparency is important to maintaining trust with its stakeholders. Moxian provides social marketing and promotion platforms to a range of companies. It allows these companies to advertise business growth through personalized social media. The advertising and marketing opportunities that Moxian, Inc. offers to its merchants are targeted to specific markets and aim to increase the interaction between companies and their audiences. Moxian has two primary products: Moxian+ User App and Moxian+ Business App. Aside from the personalized customer experience, Moxian, Inc. gathers data and valuable information for its merchants with a range of analytical tools.
MOXC’s primary goal is to develop and maintain a social media platform that is personalized to both the users and the merchants. However, Moxian gives its utmost to always protect its stakeholders. The company believes that corporate governance is critical to keeping shareholders on board every step of the way and maintaining good relationships. MOXC’s key policies include transparency, accountability, and fairness, as well as social responsibility, and these are the guidelines for management, running throughout the company’s policies to protect all investors. The corporate governance at Moxian, Inc. is reviewed regularly to ensure that all policies are appropriate and balanced at all levels of management.
For more information, visit the company’s website at www.Moxian.com
MOXC Using Gamification to Boost Business Results
Moxian, Inc. (OTCQB: MOXC) is a multi-national company that is committed to building a comprehensive solution using promotional platforms and social marketing to help businesses grow through social media. MOXC’s products enable other merchants to target their marketing, advertising campaigns, and promotional tools to their audiences by using data put together through the Moxian database. Moxian, Inc. now has two products: Moxian+ User App and Moxian+ Business App.
Moxian+ Business App offers merchants the toolkits to convert customers into members. This toolkit is made up of intelligent data analytics, a range of business tools, loyalty programs, and advertising opportunities. On the other hand, the Moxian+ User App allows consumers to search for merchants nearby to get recent news about events or promotions, and it includes an instant messenger feature, an online mall where the user can use virtual currencies to shop, a reward system, and, last but not least, a gaming platform that enables consumers to play for prizes.
The gamification that Moxian, Inc. uses in its Moxian+ User App allows users to choose from a range of exciting games to play. With this, consumers play and have the opportunity to win exciting gifts from MOXC’s merchants. This gaming model doesn’t just drive consumers to Moxian, but also to the merchants. This, in turn, allows the merchants involved to advertise, run marketing campaigns and learn more about their consumers through the platform. However, the question is: why use gamification in the Moxian+ User App? The answer is simple! Moxian is an evolutionary company that is using techniques to motivate and keep consumers excited.
Gamification has been used over the past few years as a way to motivate employees, create healthy competition among teams, generate a social vibe and much more. Gamification with consumers is also used for many reasons. These include: encouraging consumer loyalty, keeping customers engaged and adding a social and competitive stance to an app. According to the University of Pennsylvania, some of the key features to adding a level of gamification to an app or program include deciding on a goal, developing a loop, creating a sense of progression and adding levels. Moxian, Inc.’s Moxian+ User App does just this. The app offers exciting games on the platform that consumers can play and then win points to spend in a virtual mall that is provided by Moxian merchants. This system creates a win-win situation for consumers and merchants. It also adds another level to the tools that Moxian, Inc. uses to boost its business results.
For more information, visit the company’s website at www.Moxian.com
MOXC Boosting Merchant and User Interaction through Behavior Data
Moxian, Inc.’s (OTCQB: MOXC) O2M marketing solution is energizing merchants and their desire to leverage everything the world of social media has to offer and more. The company has a refined expertise in the business of social marketing that’s turning heads of merchants who are steadfast in their commitment to accelerating their business plans and growing the top lines of their balance sheets.
The company’s products and services give merchants the ability to run targeted advertising campaigns and promotions designed to boost interaction between users and merchant clients by using consumer behavior data gathered from the Moxian database of user activities. MOXC’s two flagship products are the Moxian+ User App and the Moxian+ Business App. Developed in Shenzhen, China, the company has created a way to combine social media with entertainment and business intelligence.
Moxian’s Multi-Channel Social Commerce Platform uses a multitude of tools – not the least of which is Moxian’s proprietary Social Customer Relationship Management (SCRM) system. The system generates knowledgeable data for merchants. Through this process, consumers and businesses can interact with one another and, in turn, capture the marketing magic that’s produced by the highly sought-after online lifestyle. The Moxian+ User App is an app created to introduce consumer users to the platform, and it’s comprised of the company’s proprietary virtual currency (MO-Coin and MO-Points), social networking, a redemption center and a games center. Users enjoy the ability to earn MO-Coins by playing games, and subsequently, trade those coins for prizes sponsored by Moxian and its client merchants. The beauty of this model is that it drives registered consumers to both Moxian and the merchant while delivering merchants the ability to advertise, run marketing campaigns, and gather valuable data about their customers.
Today, merchants are able to set up a store on the Moxian platform through the company’s business app and drive promotions through a variety of channels integrated on its platform. One platform feature is that merchants can view reports customized to their own shops. The company’s management touts over a century of combined experience in this market niche, including management of private and public companies and multi-national organizations.
For more information, visit the company’s website at www.Moxian.com
MOXC Aiming for a NASDAQ Upgrade Following Successful Start to 2016
Based in Shenzhen, China, Moxian, Inc. (OTCQB: MOXC) is one of the leading O2O platforms in the world. In short, MOXC provides social media marketing and promotional tools that are designed to help companies grow their business through social media. The services MOXC provides allow businesses to build specific, targeted campaigns designed to increase interaction with their customers. Moxian now has two products on the market: the Moxian+ User App and the Moxian+ Business App.
The Moxian+ Business App is an easy way for companies to interact with their consumers on a deeper level. It gives merchants a range of business tools, automatic data capturing tools, a loyalty program, and advertising opportunities. On the other hand, the Moxian+ User App is there for customers to collect points, play games, and interact on social media platforms. With this, they receive a personalized media profile where they can search for merchants near them, communicate with friends, win gifts through games, and even shop in Moxian’s virtual mall. MOXC is aiming to create and lead a personalized social media platform for businesses and users.
In January 2016, Moxian announced the launch of its new subsidiary, Moxian Technologies (Beijing) Co Ltd., also referred to as Moxian Beijing. Moxian Beijing’s key purpose is to increase MOXC’s sales in Beijing and Mainland China. To do this, Moxian Beijing has been driving merchants and consumers to its social media marketing and promotion platform. Soon after the launch of Moxian Beijing, the subsidiary entered into a five-year cooperation agreement with Xinhua New Media Culture Communication Co. Ltd. as the exclusive reseller of its advertising space in the gaming industry.
In addition to this exciting start to 2016, Moxian is doing everything it can to drive itself toward a NASDAQ upgrade later this year. James Tan, chairman and CEO of Moxian, stated during an interview with Asia Fund Space: “We believe that the OTC Board and NASDAQ offer better opportunities for us at this point in our development. We liken ourselves to Facebook of a few years ago which had no revenue at the time, but now that we are trading in New York, it allows us to better showcase our future earnings potential to a wider group of investors”.
According to Tan, Moxian decided to list in New York, as it believes investors are more informed about technological potential of companies so listed. Currently, Moxian is trading on the OTCQB Venture Marketplace, which is a listing for early entrepreneurial and development international companies. The combination of both the company’s recent partnership with Xinhua New Media Culture Communication Co. Ltd. and its aspirations to upgrade to NASDAQ will not only open new revenue avenues, but also enable MOXC to showcase its future financial reports to a larger and more diverse group of investors, helping the company grow year by year.
For more information, visit the company’s website at www.Moxian.com
The MOXC Dragon Boat may sail on the NASDAQ in June
The Dragon Boat Festival (http://dtn.fm/wxkL1), which, this year, falls on June 9, is the start of three days of merrymaking in mainland China, Hong Kong, Taiwan and America (http://dtn.fm/qt2EH). The cynosure of all eyes will, of course, be the boat races, the winners of which are blessed with good fortune in the coming year. A dragon boat is so called because of the dragon figurehead that tops its prow. Although it’s in June this year, the time of the festival varies in the Gregorian calendar. It is held on the fifth day of the fifth Chinese lunar month, Wu Yuè. Now that the fifth month in the Chinese calendar and the fifth month in the Western calendar have converged, it is a time auspicious enough for Moxian, Inc. (OTCQB: MOXC) to signal its intention to be listed on the NASDAQ.
In an interview (http://dtn.fm/F1soR) with Asia Fund Space that was made public on May 12, 2016, the CEO of Moxian, Inc., Mr. James Tan, had this to say:
“We believe that the OTC Board and the NASDAQ offer better opportunities for us at this point in our development. We liken ourselves to Facebook of a few years ago which had no revenue at the time, but now that we are trading in New York, it allows us to better showcase our future earnings potential to a wider group of investors. As for our decision to list in New York, we believe investors there are more informed about technological potential of listcos and this meshes with our strategy, as from early on we have preferred investors with long-term commitment… And we are garnering a lot of interest there as most investors see us as a Chinese internet company with Singaporean-majority management.”
Asia Fund Space is an exclusive, pan-Asian community for Listed Companies and Professional Investors.
In early 2014, Moxian, Inc. began trading on the OTCQB Venture Marketplace, which is a listing platform for entrepreneurial and development stage U.S. and international companies. To be eligible, companies must be current in their reporting and undergo an annual verification and management certification process. These standards provide a strong baseline of transparency, as well as the technology and regulation to improve the information and trading experience for investors. Companies must meet a minimum $0.01 bid price test and may not be in bankruptcy. The NASDAQ listing requirements are even more stringent
As Asia Fund Space reminds us, ‘with over two decades of experience managing private and public companies in Asia and the U.S., Tan is well-versed in the advantages of going public – and successfully being granted bourse upgrades. He was previously Chairman and CEO of Singapore-listed Vashion Group, and served as Executive Director and CEO of Vantage Corp Ltd, and Director at NASDAQ-listed Pacific Internet Ltd’.
Tan said the experience garnered at Pacific Internet when he served on the board has been particularly useful in his current role as chairman of Moxian.
“We are still very technology driven here at Moxian, with around eighty of our staff of one hundred and seventy being R&D focused… And among these eighty, twenty are purely end-product developers with the other sixty being more general R&D staffers.”
James Tan believes three essential factors for the success of an internet business are:
- Firstly, we have to define a market need and potential, and what product specifications are in demand;
- Secondly, as for writing and designing code, we stress quality over quantity;
- Thirdly, we have to develop the ability to design and build infrastructure and accessibility to deliver our products and support services to the market.
Tan singled out the company’s Chief Technology Officer (CTO), Dr. Ng Kek Wee who he said is the creator of a very successful ‘cloud service offering’ that handles security for financial institutions. Dr. Ng has received an award for Best Services Orientated Architecture and is a former CTO of Hong Kong-listed Hi Sun Technology. James Tan waxed:
“He is a recognized data and analytical engineering expert so this also allows us to draw from our Greater China talent base. In fact, we successfully combine the best from our PRC, Singapore and U.S. engineering talent pools.”
Moxian, Inc. engages in the business of providing social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media. These products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.
For more information, visit the company’s website at www.Moxian.com
MOXC – A Fountain of Information for Smart, Stable, and Sustainable Business Growth
Moxian, Inc. (OTCQB: MOXC) is in the information business. The company uses big data to help business-to-consumer (B2C) marketers know their businesses, consumers and competitors so that they can enact smart, stable and sustainable growth measures. A pioneer of novel social marketing and promotion platforms, Moxian is a decidedly unique information partner for B2C marketers. Using the best interactive marketing solutions of the mobile Internet era, Moxian collects consumer data that businesses can use for win-win solutions.
While consumers are using the Moxian+ (User) App to play games, collect loyalty points from issuing merchants and redeem these points with merchants in the Moxian eco-system, the company is collecting information. While consumers are engaging with the social networking features on the app – setting up personalized multimedia profiles; looking for friends, interest groups, clans and topics; and sharing and chatting with their social circles, Moxian is collecting information. Ultimately, all of this big data collection has allowed the company to amass a fountain of information about its users, from their location, which is pinpointed with geo-tags when they search for merchants in their nearby vicinity, and beyond.
When businesses connect with the Moxian+ (Business) App, however, they access a mobile app that uses intelligent data analytics, business tools, loyalty programs and advertising media to help them grow their business. With its automated data capturing, learning and analytical features, the app helps businesses know their customers, hold onto them and push periodical messages and marketing prompts to them.
It’s precise and predictive marketing at its finest. The app helps businesses edge out the competition with tools like its loyalty programs, which allow marketers to target the right audiences, and its advertising media, which allows them to create promotional campaigns directly on the Moxian platform.
For more information, visit the company’s website at www.Moxian.com
MOXC Adopts Oracle Database Solutions as Foundation for Payment and Transaction Platform, Big Data Analytics System
Earlier today, Moxian, Inc. (OTCQB: MOXC) announced its adoption of a number of Oracle Corporation’s (NYSE: ORCL) high-performance database solutions to serve as the foundation for its latest payment and transaction platform, as well as its big data analytics system. Leveraging Oracle Exadata Database Machine, Oracle Database, Oracle Database Appliance and Oracle ZFS Storage solutions, Moxian aims to develop a more clear-cut picture of its target customers while allowing its merchant clients to achieve true precision marketing.
“Moxian is committed to providing high quality services to end-users and the company’s merchant clients,” James Tan, chief executive officer of Moxian, stated in this morning’s news release. “Oracle’s solutions meet Moxian’s needs with their rich features and best-in-class performance, scalability, stability and reliability.”
Since its founding in 2013 in Shenzhen, China, Moxian has grown into a leading online-to-offline (O2O) integrated platform operator, offering social media platform solutions specially designed to suit the needs of small and midsized businesses by integrating entertainment, commerce, shopping and customer loyalty rewards programs. Recent growth has increased demand for a stable, powerful and scalable IT system, such as the one Moxian is currently implementing with Oracle solutions, in order to eliminate the performance bottleneck that can go hand-in-hand with the management of massive data.
“Oracle is excited to partner with Moxian to build up its latest payment and transaction platform based on a solid IT architecture,” Calvin Dang, general manager of Oracle China’s south region, stated in this morning’s news release. “Moxian has demonstrated its full trust in Oracle by adopting a variety of our solutions, and we look forward to our future cooperation with the company.”
Moxian’s operations target both the domestic and international markets, particularly those of China and Singapore. In China, the company is now using Oracle Exadata Database Machine in a private cloud environment in its data center to enable more flexible database computing and maximize database performance on the cloud platform. In Singapore, Moxian’s data center is leveraging the Oracle Database Appliance to improve data performance and reduce overall investment costs. In both cases, implementation of Oracle’s cutting-edge technology offers Moxian significant performance advantages while opening the door for ultra-large table queries of billions of records in as little as one minute.
In addition to product and technology support, Oracle’s professional team and partners also offered on-site support service in order to maximize the performance of Moxian’s infrastructure moving forward. The tech giant also provided Moxian with comprehensive planning and training, which allowed the company’s team to quickly become familiarized with the system knowledge, skills and tools necessary to maintain and build upon its new IT architecture.
For more information, visit the company’s website at www.Moxian.com
MOXC O2O Total Package Worth Examining Closer amid GMIC 2016 Hubbub, Big Alibaba Push into the Space
With the GMIC (Global Mobile Internet Conference) 2016 going down this week in Beijing and O2O (online-to-offline) having been such a conference-defining subject last year, there is a great deal of buzz again this year on the subject, especially with the Chinese equivalent of ecommerce giant Amazon (NASDAQ: AMZN), known as Alibaba (NYSE: BABA), having confirmed its $1.25 billion investment in the rapidly growing food delivery service Ele.me early last week. This is a big move by the Chinese ecommerce titan to grow its footprint in an (increasingly vital for retailers) O2O market that currently dominates much of the retail horizon in China and was valued late last year by HSBC at around $150 billion-plus on a mere four percent internet penetration, even as the online segment of this market jumped 80 percent YOY to around a third of that figure in the first half of last year alone.
Seen by many analysts as a counter play to Alibaba rival Tencent’s (OTC: TCTZF) sizable foothold in what is the merged result of China’s top two “local deals” outfits, Dianping-Meituan, which Alibaba divested its $900 million stake in – the Ele.me deal could be BABA’s ticket to locking down the brick and mortar side of the equation via O2O. Food delivery to residences is a model that has been a long time coming, but revolutionary O2O platforms that let traditional retailers with a physical location tap into the burgeoning internet/mobile traffic space around them could be just the rocket engines needed for the model to finally reach escape velocity. O2O could provide the kind of tight customer engagement needed to seal the deal and BABA is banking on localization to keep the costs down. At any rate, Alibaba is likely going for a sole source play here, one that could see the company end up owning startup Ele.me, and so it makes sense to look at the broader O2O space given such auspicious events/timing.
Customer engagement is the core of the entire O2O puzzle, but it’s a tricky animal and it requires the right mix of features for the consumer and the retailer alike, if one is to get the implementation truly humming. That’s why a company like Moxian, Inc. (OTCQB: MOXC) is so interesting in this space right now, where the majority of the players are conventional retail and online services like Alibaba, who are branching out. As a startup with the proprietary apps, platform/server access methodologies and virtual currencies needed to make it all happen, which cut its teeth and put the entire framework through its paces in Asian markets, Moxian is in the pole position when it comes to exploiting the ongoing Chinese O2O surge. With a strategy to geographically target prime metropolitan areas and leverage boots on the ground sales forces in Beijing, Guangzhou and Shanghai, Moxian’s story is an extremely compelling one.
Without the trappings of the other sector players, who are encumbered by legacy service architectures, Moxian is able to focus on simply growing the number of merchants in its platform’s network, ensuring that its Moxian+ User App and Moxian+ Business App (for Android and iPhone) remain feature-rich, and that the kind of high-value big data needed for premium business analytics is generated. By providing consumers with a robust social networking toolset that allows them to easily search for things like friends, interest groups, profiles and topics, as well as chat/share within social circles, all via a framework that also allows them to find nearby merchants using geo-location and earn spendable virtual currency (MO-Coin and MO-Points) or other rewards through gamified content, Moxian is able to also offer brick and mortar retailers ready-made access to the largest mobile-using population on the planet.
With nearly a mobile phone for every person in China (around 95 percent market penetration as of 2015), retailers have to be crazy not to tap into the virtual channel and drive traffic to their stores. The good news is that Moxian has made it all too easy, with a unique SCRM (Social Customer Relationship Management) toolkit available via the business app that covers everything from automated data capture-driven analytics and user-base profiling to loyalty/customer retention program development and advertising. Customer engagement tools like notification pushes, online marketing efforts and even online payments round out the package and create a closed-loop O2O ecosystem based on logistical realities and social interactions. The company even provides consulting services to retailers who are new to dealing with the ecommerce and social media ends of the spectrum, and who want to get it right.
With the rise in China of novel online entities such as the hybridized Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR)-like microblog social network, Sina Weibo, owned by Sina Corp. (NASDAQ: SINA), which is trouncing majors like Baidu (NASDAQ: BIDU) and Tencent at around 86 percent microblogging market share (based on the highly correlative metric of browsing time), it is very clear that Chinese social media is every bit the ever-changing and unstoppable freight train that it is in the U.S. and Europe. Understanding how important O2O will continue to be for brick and mortar, which still constitutes the lion’s share of all retail transactions, is essential for investors who want to ride the wave.
Moxian is in a good position here to exploit the underlying trend with its proprietary technologies, an expertly crafted approach to the space driven by field-based leg work, and the potential to set itself up on multiple revenue sources (merchant fees, advertising, consulting, virtual currency sales, etc.). Investors should keep an eye on the company for mounting merchant subscriptions as it rolls out its sales footprint throughout this year. O2O services like those made available through group-buying sites like Groupon (NASDAQ: GRPN) and other platforms that offer tangible, real-world deals on products, or events like concerts, movies and restaurants, are gaining favor every year with consumers – even as social media becomes a more and more prominent part of our lives.
For more information, visit the company’s website at www.Moxian.com
MOXC Redefining Business Marketing, Strategy by Strategy
Moxian, Inc. (OTCQB: MOXC) exists for the e-commerce operator, software developer, manufacturer, payment provider and other merchants who wish to promote their businesses using novel social marketing techniques. The company continually redefines marketing with precision. After a timely entrance into the online-to-offline market in Asia, it has steadily developed its social marketing and promotional platforms for merchants operating in Chinese markets.
Moxian enables business owners to engage in high-level, targeted marketing while using the ideas of community and reward to entice consumers. For the past six years, the company has designed key proprietary tools. Along the way, it merged its customer relations management tool with advanced data analysis capabilities and created a comprehensive solution for small- to medium-sized enterprises. The resulting online-to-offline platform combines business activities and social media campaigns.
Moxian’s business app is focused on optimizing merchant-customer touch points. It allows merchants to manage their presence within the company’s platform. Plus, with it, merchants can open e-commerce shops, plan marketing campaigns, interact with customers, manage payments, offer discounts and rewards and access detailed analytics.
The company’s combined products and services portfolio delivers social customer relationship management, marketing, event hosting, vouchers and product listings services, as well as actionable reports. By allowing its merchant clients to study consumer behavior, Moxian’s offerings create repeated interactions between these businesses and potential consumers.
Moxian has spent an ample amount of time testing, honing and perfecting its online-to-offline platform in various spaces in Asia. Now that it is focusing its attention on the largest cosmopolitan areas in China (it is opening new sales offices in Beijing, Guangzhou and Shanghai), the company seems primed to benefit from increases in revenue, courtesy of new merchant subscriptions to its social marketing platform.
For more information, visit the company’s website at www.Moxian.com
MOXC Moves to Win Friends and Influence People with its Social Media Platform
A summary published by the University College London Press, titled ‘How the World Changed Social Media’ (http://dtn.fm/nVs3t), of a recently concluded group of studies shows just how insightful Moxian, Inc.’s (OTCQB: MOXC) strategic moves are. The studies, which were conducted over a 15-month period, examined the use of social media in eight countries: Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. The authors of the studies characterize social media as the content of communication channels that sit between private conversation and public broadcasting. The researchers, who came from around the globe, discovered that social media platforms facilitate communication in this middle space but that it is cultural factors that determine the purposes and content of social media in various countries.
China was given special attention, and two studies were undertaken there, including one in rural China and one in industrial China. The research revealed interesting aspects of the Chinese character; Chinese are generally both friendly and prudent. More than any other national group, the Chinese will befriend a stranger. In answer to the question of whether they thought they knew more people due to social media, 82 percent of rural Chinese residents and 89 percent of Chinese living in industrial districts replied in the affirmative. This compares with 46 percent for the English. The estimates for the U.S. range from 20 percent to 50 percent.
There is no Facebook (NASDAQ: FB) in China. The leading social media platform is QQ. English Facebook users have an average of about 350 friends. Rural Chinese QQ users have an average of 181 friends, and industrial Chinese users have an average of 325 friends. In ‘6 new facts about Facebook’ (http://dtn.fm/8XbT6), the Pew Research Center, reporting for the U.S., stated that ‘among adult Facebook users, the average (mean) number of friends is 338, and the median (midpoint) number of friends is 200. In other words, half of all Facebook users have more than 200 friends, and half have less than 200.’
However, Chinese sociability does not imply naiveté. Chinese users of social media are much more likely than their counterparts in other countries to employ aliases. In Brazil, the number of social media accounts employing aliases is estimated at around 8 percent. In Italy, that proportion is 11 percent. But 74 percent of rural Chinese on social media use fictitious names. Big city Chinese are even more cautious. Just 8 percent will use their real name on accounts.
The likelihood that someone will click on an advertisement in social media is highest in China. Generally, whether someone will click on an ad has the same probability as tossing a coin. In China, the odds are in favor of merchants. A large number (72%) of urban Chinese reported responding to online ads. Moxian, with its innovative social media and marketing platform, is betting on those odds.
The Moxian+ online platform is designed especially for small- and medium-sized enterprises (SMEs), especially those that provide personal services or tangible products that a shopper wants to touch and see before he or she buys. The Moxian+ online-to-offline (O2O) concept capitalizes on the growing impact of social media on various forms of commerce, as the authors of ‘How the World Changed Social Media’ have said:
‘We reject a notion of the virtual that separates online spaces as a different world. We view social media as integral to everyday life in the same way that we now understand the place of the telephone conversation as part of offline life and not as a separate sphere.’
The Moxian+ platform also allows merchant clients to access powerful data analytics on the demographics of customers and their buying behavior.
For more information, visit the company’s website at www.Moxian.com
MOXC: Survey Says More than 50% of Users Are Tired of Facebook
Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders. Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation. Moxian, Inc. (OTCQB: MOXC) has a multi-channel social commerce platform, which includes a variety of tools such as its proprietary social customer relationship management system, which generates knowledgeable data for merchants. This way, consumers and businesses are able to connect and interact with one another to achieve the concept of “online lifestyle, offline fun.”
Companies have begun to merge business technologies and solutions, such as cloud computing, with social networking concepts. Instead of connecting individuals based on social interests, companies are developing interactive communities that connect individuals based on shared business needs or experiences. Developed in Shenzhen, China, Moxian integrates social media, entertainment and business intelligence. The company’s products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.
Over the past few years, the niche social network has steadily grown in popularity, thanks to better levels of user interaction and engagement. In 2012, a survey by Reuters and research firm Ipsos found that one in three users were getting bored with Facebook (NASDAQ: FB), and, in 2014, the GlobalWebIndex found that this figured had risen to almost 50 percent. The niche social network offers a specialized space that’s designed to appeal to a very specific market with a clearly defined set of needs.
Moxian+ User App serves as an app driven for consumer users to use the platform, consisting of the company’s proprietary virtual currency (MO-Coin and MO-Points), social networking, redemption center and game center. Users can earn MO-Coins by playing games, and then use those coins to redeem prizes sponsored by Moxian and client merchants. This model not only drives registered consumers to Moxian and merchants, but also provides merchants the opportunity to advertise, run marketing campaigns, and learn about their customers through the platform.
Moxian+ Business App is an independent app with built-in social customer relationship management tools designed to address the unique needs of merchants. Merchants are able to set up a store on the Moxian platform through this business app, push promotions via a variety of methods offered on the platform and look at generated reports customized to their own shop.
For more information, visit the company’s website at www.Moxian.com
MOXC Linking Businesses and Consumers in China via Precision Marketing
Moxian, Inc. (OTCQB: MOXC) is connecting businesses and consumers in China with precision marketing delivered via social marketing and promotion platforms. With innovation and strategy, the company is strengthening its foothold in the online-to-offline marketing space. After entering at an opportune time, Moxian moved to test and refine its online-to-offline marketing platform in Asia before focusing its attention on the major metropolitan areas in China. The company stands to benefit from its timely entrance into China, which is reporting an estimated 25 percent annual growth in sales, as well as the upcoming opening of new offices in the region and the expansion of its operations there.
As Moxian wraps up its development and testing phase, the company seems prepared to experience a marked increase in revenue from merchant subscriptions and other income sources, especially once it opens additional sales offices in Shanghai, Beijing and Guangzhou in 2016. Merchant fees – driven by the number of merchants participating in the Moxian platform – can provide a substantial source of cyclical revenue for the company. By driving up the number of merchants participating, Moxian will also drive up this income stream. In the future, Moxian can earn additional revenue through the sale of reward points. Eventually, the company also expects to generate revenue from selling advertising on its platform.
With offerings like the Moxian+ App and the Moxian Reward program, the company strategically connects merchants and consumers. Moxian has designed its products and services so merchant clients can customize their advertising and promotional efforts for specific customers. On the user side, Moxian’s platform invites users to return frequently and encourages new users to subscribe to the company’s website. By allowing merchant clients to study consumer behavior through data collected from a database of users’ activities, the company is also building a social customer relation management tool that allows business owners to engage in precision marketing.
With all initiatives steered by an experienced management team, Moxian’s business strategies, growth initiatives, operating performance and multiple revenue sources are positioning the company for considerable market opportunity in the online-to-offline sector in China.
For more information, visit the company’s website at www.Moxian.com
MOXC: Social Media is a Necessity for Small Businesses, Too
Despite the growing popularity of social media, and our dependency on sites like Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses, which is one reason companies such as Moxian, Inc. (OTCQB: MOXC) have tailored their business models to be more small and medium business friendly. We see huge brands like Coca-Cola (NYSE: KO), Nike (NYSE: NKE) and Starbucks (NASDAQ: SBUX) using social media with great success, but what about the average coffee shop around the corner or a non-celebrity dentist? Can they use social media to grow their businesses in 2016?
The answer is an astounding yes. Social media allows smaller-sized companies to compete against some of the larger companies and reach more customers. There are plenty of stats that showcase just how powerful social media is for businesses of all sizes. Here are some powerful numbers that make it more than evident that social media is the way to go in 2016, according to a survey on SproutSocial.com:
- 63 percent of millennials say they stay updated on brands through social networks
- 46 percent of millennials rely on social media when making purchase online
- 89 percent of 18-29 year olds are active on social media
- Marketers spent an estimated $8.3 billion on social media advertising in 2015
- 78 percent of companies now say they have dedicated social media teams
Social media has crossed over from being a tool that only forward-thinking companies should use. These stats show that social media marketing has become a necessity just like paid ads, flyers and other “traditional” marketing efforts. In order to compete today, businesses can’t afford not to be active on social media.
Moxian engages in the business of providing social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media. These products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian+ User App and Moxian+ Business App.
For more information, visit the company’s website at www.Moxian.com
MOXC: Social Media Advertising Expected to Grow 30% This Year
Social media advertising is expected to grow 30 percent or more this year as measurability improves and the number of important platforms and types of units widen, challenging marketers when it comes to deciding where to allocate their advertising dollars. Facebook (NASDAQ: FB) still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share. The key for marketers is to look at social media holistically and determine which platforms and types of units best meet individual goals. Virtually untapped markets like China and India present an alluring growth opportunity for companies such as Moxian, Inc. (OTCQB: MOXC), which provides social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media.
China is projected to have upward of 525 million social media users by 2017, according to Statista.com, up from just 176 million in 2009. Facebook – which is banned in China – for comparison purposes, has 1.23 billion monthly active users and is worth more than $300 billion. China is home to the world’s largest population, with 1.4 billion citizens, followed by India, with 1.3 billion. As a result, the market for users and merchants looking to utilize an effective social media marketing campaign is effectively limitless.
For local organizations seeking exposure, paid social media advertising can actually be helpful. Facebook’s paid program, for example, allows users to run promoted posts with pay schedules based on ads per impression (how many users see the ad) or per click (how many users click on the ad), letting the user set the goal for the campaign. It also allows targeting by age, gender, location and interests.
Moxian offers targeted advertising campaigns that enhance interaction between users and merchants by using consumer behavior data compiled from the company’s database of user activities. The company has two core products: Moxian+ User App and Moxian+ Business App. The Moxian+ User App is designed for consumers to collect loyalty points from issuing merchants and to play games and win universal MO-Coins, which can be used globally with any merchant in the Moxian ecosystem. Moxian+ User App also provides consumers with a set of social networking features to set up personalized multimedia profiles; look for friends, interest groups, clans and topics; and share and chat with their social circles.
The Moxian+ Business App provides merchants the tools needed to covert customers into members and fans; issue loyalty points and redeem rewards; respond to customer inquiries through instant messaging; conduct targeted marketing campaign to members of the Moxian community in the form of ads and games; list products in a lightweight online shop; and process orders. The app also provides business reports and analytical insights for merchants.
For more information, visit the company’s website at www.Moxian.com
MOXC Is Boosting Its Visibility in Beijing
Moxian, Inc. (OTCQB: MOXC) is increasing its visibility and influence in Beijing’s marketing space. With its newly-created corporate subsidiary, Moxian Beijing, and a defined expansion strategy, the corporation is focused on growing its sales in Beijing and driving local merchants and users to its social marketing and promotion platform.
Moxian revealed the establishment of Moxian Technologies (Beijing) Co. (Moxian Beijing) in January 2016. As the capital of the People’s Republic of China (PRC) and home to 20 million residents, Beijing is not only the nation’s political and cultural center, it also easily outpaces any other PRC city in terms of economic and commercial opportunity. Setting up Moxian’s subsidiary company in the Dongcheng district of Beijing and in the vicinity of the Guomao business district was thus exceedingly apt. Beijing is a remarkably developed economy city with numerous opportunities for small and medium businesses such as Moxian, Inc.
Moxian Beijing is currently in a 2,000-square-foot space that can house up to 80 employees. To date, the office space is home to 15 employees. To accommodate and ease the progress of corporate growth, the company plans to increase the number of staff in this location over time. In 2016 alone, the company expects to increase its in-house Beijing sales team to 50 salesmen in order to maximize its market penetration.
The foundation of a Beijing office signals a qualitative leap for the company. Since Moxian Beijing’s establishment, it has already entered into a significant cooperation agreement and business relationship with Xinhua New Media Culture Communication Co. For the next five years, Moxian Beijing will serve as the sole reseller of Xinhua ad space in the gaming industry. It will also serve as Xinhua’s exclusive partner in the operation of the Xinhua New Media App gaming platform.
Xinhua New Media App has over 10 million active daily users and over 110 million users in total. As Xinhua’s exclusive gaming partner, Moxian has the opportunity to market its games on the platform while registering and capturing even more active users for the Xinhua New Media App. Users of the app will be rewarded with Moxian Coins (Mo-Coins) and Moxian Points (Mo-Points) when clicking on and interacting with any advertisements. Then, those users can log into the Moxian Platform to redeem their rewards. By collaborating on the Xinhua game platform, Moxian will gradually attract more users to its platform.
The Moxian-Xinhua agreement lays the groundwork for Moxian’s future promotions and developments while steadily and effectively driving the Moxian platform into the mainstream of the Internet. As Moxian establishes a deeper cooperation with Xinhua, it also opens the door for new sources of income for its operations.
For more information, visit the company’s website at www.Moxian.com
MOXC Drives Consumers toward Merchants through Advertisements, Incentives, and a Fun Social Media Platform
Based in Shenzhen, China, Moxian, Inc. (OTCQB: MOXC) provides social marketing and other promotional platforms for companies who want to showcase their businesses through social media. These companies are able to see consumer trends through compiled data from Moxian’s proprietary Social Customer Relationship Management (SCRM) system. Businesses can then run advertising campaigns that target specific users. Moxian retains these consumers through incentives such as points and prizes on their own Moxian+ (User) app.
The Moxian+ (User) app allows users to instantly receive information about nearby merchants and any promotions or events they’re offering. They can also play fun games and collect MO-Coins and MO-Points that transfer globally to any business within the Moxian system. The app provides a Messenger service so that users can easily communicate with friends or continue to build their social networks. Consumers are then enticed to cash in their coins at a virtual mall, where gifts are sponsored by both Moxian and participating merchants.
The social media platform itself is called Weibo and can be accessed from anywhere. The site offers links to information such as celebrity news, fitness, movies, food, and health. There’s also a feed where users can keep up with current news stories, local activities, and people. Consumers can then play a variety of games through Weibo, including poker and soccer or role-playing games (RPG) like Stone Age or Brave Covenant. After they collect enough coins from their wins, users cash in at the Points Mall, where they can buy more games, smart watches, keyboards, mouse pads, plush toys and more.
Fun games and a point-incentive system could increase retention for any company. Plus, participating merchants can continuously advertise their businesses through Moxian’s Weibo, sponsored prizes, and the app, gaining even more exposure. Consumers and businesses can achieve the coveted, “online lifestyle, offline fun” relationship. Moxian intends to keep that relationship healthy by successfully offering a platform for merchants and consumers to meet and benefit from each other.
For more information, visit the company’s website at www.Moxian.com
MOXC Serving Online-to-Offline Marketing Solutions to Asian Markets
Moxian, Inc. (OTCQB: MOXC) has made a well-timed entry into the online-to-offline marketplace in Asia. A pioneer of novel social marketing and promotion platforms, Moxian moved into this market at a time when countries in the region are enjoying significant growth. In China alone, an estimated annual sales growth of 25% has been reported.
From its headquarters in Shenzhen, China, Moxian helps a variety of merchants – including retailers, manufacturers, shopping mall operators, transportation companies, telecommunications providers, software developers, online e-commerce operators, payment providers and news media – promote their businesses through online social media and with products such as:
- Moxian+ App – an online-to-offline business solution tailored to small and medium businesses
- MO-Promo – an online sale promotion website for the company’s merchant clients
- MO-Reward – a reward platform
Moxian’s products are designed to increase user stickiness. They are built to attract users and entice them to return regularly, as well as to encourage new users to subscribe to the company’s website. Moxian’s offerings also aim to enhance the merchant-customer interaction. The company designs products and services that allow its merchant clients to run targeted ad campaigns that utilize data compiled from a database of user activity.
Moxian has spent a fair amount of time testing, refining and perfecting its O2O platform in Asia. During this testing and development stage, the company brought in modest revenue. Now, in 2016, it is directing its attention toward the largest cosmopolitan areas in China and appears primed to see a major increase in revenue from new merchant subscriptions to its platform, as well as the opening of new sales offices in Beijing, Guangzhou and Shanghai.
Steered by a skillful management team and far-reaching business strategies, Moxian appears ready to take advantage of the substantial market opportunity available in the O2O sector in China and to advance even further. With a growing number of merchants utilizing its platform, merchant fees will likely offer a major source of recurrent revenue for the company, which is also poised to earn additional revenue from the sale of advertising on its platform.
For more information, visit the company’s website at www.Moxian.com
MOXC Leveraging Precision Marketing Expertise to Pave Road to Growth
Moxian, Inc. (OTCQB: MOXC) specializes in precision marketing, a marketing technique that executes on the basis that successful marketing is to retain, cross-sell and upsell existing customers. MOXC emphasizes relevance as part of its precision marketing technique, and, in order to achieve relevance, precision marketers solicit personal preferences directly from recipients. Since 2010, the company has been focusing on helping business owners engage in high-level, targeted marketing by combining a customer relations management tool with data analysis to deliver highly sought-after solutions via online-to-offline platform-integrating social media for small- and medium-sized companies predominantly based in China.
The company delivers social customer relationship management, event hosting, marketing, vouchers and product listings services. By allowing merchant clients to study consumer behavior, Moxian’s products and services have also been generating repeated interactions between users and merchant clients. When customers initiate MOXC’s User App, they gain access to a social media platform that comes with a comprehensive service package which includes a news center; a game center that enables users to play games and earn Moxian-sponsored MO-Points; and MO-Shake, a service that allows users to shake their phone to win merchant-sponsored vouchers, as well as coupons, discounts, or admission to other events hosted by merchant clients and much more.
The Moxian+ User App encourages consumers to use the platform, consisting of proprietary virtual currency (MO-Coin and MO-Points), social networking, a redemption center and game center. Users can earn MO-Coins by playing games, and then use those coins to redeem prizes sponsored by Moxian and client merchants. This model not only drives registered consumers to both Moxian and its merchant customers, but also provides merchants the opportunity to advertise, run marketing campaigns, and learn about their customers through the platform.
Moxian also has an app that allows merchants to oversee their presence within the platform. From this app, the merchant can open an e-commerce shop, manage payments, receive analytics, plan a marketing campaign, interact with customers and offer rewards and discounts.
The company was formerly known as Moxian China, Inc. and changed its name to Moxian, Inc. in July 2015. Moxian, Inc. was founded in 2010 and is based in Shenzhen, China.
For more information, visit the company’s website at www.Moxian.com
MOXC Promotes Precision Marketing
Moxian, Inc. (OTCQB: MOXC) specializes in precision marketing. For six years, the company has fixed its attention on enabling business owners to engage in high-level, targeted marketing. How? Moxian has combined a customer relations management tool with data analysis capabilities to offer a comprehensive solution — an online-to-offline platform — that incorporates social media and business for small- and medium-sized enterprises largely based in China.
Moxian offers social customer relationship management, marketing, event hosting, vouchers and product listings services, in addition to actionable reports. By allowing merchant clients to study consumer behavior, Moxian’s products and services have also been generating repeated interactions between users and merchant clients.
With the company’s User App, users gain access to a social media platform that comes complete with a package of services, including:
- a news center;
- a voice chat service called MO-Talk;
- a game center that enables users to play games and earn Moxian-sponsored MO-Points;
- a variety of merchant stores, which enable users to shop at the company’s merchant clients’ stores via the use of mobile devices; and
- MO-Shake, a service that allows users to shake their phone to win merchant-sponsored vouchers, Moxian-sponsored MO-Coins or MO-Points, as well as coupons, discounts, or admission to other events hosted by merchant clients.
Moxian also has a Business App. This app allows merchants to oversee their presence within the platform. It also allows the company’s merchant clients to open an e-commerce shop, plan a marketing campaign, interact with customers, offer rewards and discounts, manage payments and receive analytics.
Moxian’s innovative platform, plus its corresponding loyalty program, has been driving its significant growth. Last month, Moxian Technologies (Beijing) Co., a subsidiary of Moxian, Inc., revealed that, per a five-year cooperation agreement, it would become the sole reseller of ad space for Xinhua New Media Culture Communication Co. in the gaming industry. It would also become the sole information and operations partner in the gaming platform of the Xinhua New Media App.
This deal shows promise for both companies. It creates a new source of revenue for Moxian, laying a solid foundation for the company’s future growth, and it could help drive the Moxian App into the mainstream. As an exclusive gaming partner for the Xinhua New Media App, which has over 100 million users with 10 million daily active users, Moxian can leverage this opportunity to promote its games on the platform while acquiring a large number of young, active users for the Xinhua App.
The deal will also strengthen Moxian’s partnership with Xinhua New Media Centre. While marketing the Xinhua App, Moxian will assist in ramping up user engagement and getting users to read and click on Xinhua ads for Moxian rewards. Users of the app will be rewarded with Mo-Coins and Mo-Points when they participate and click on any ads. They can then redeem those Mo-Coins and Mo-Points for rewards by simply logging into the Moxian Platform.
For more information, visit the company’s website at www.Moxian.com
MOXC's Marketing Magic Casts a Spell on Youtube and Youku
Moxian, Inc (OTCQB: MOXC) is reaching a new generation of shoppers and merchants with its exciting promotional videos on YouTube and Youku. YouTube, according to Alexa Internet, which analyzes web traffic, is currently the world’s third most visited site, and stats published by YouTube itself claim the site has ‘over a billion users – almost a third of all people on the Internet – and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.’ It’s certainly a good place to be, particularly if you’re targeting the young and the restless. Again according to YouTube, ‘YouTube overall, and even YouTube on mobile alone, reaches more 18 – 34 and 18 – 49 year-olds than any cable network in the U.S.’
YouTube viewership is important for Moxian (pronounced MO-SHUN), even though the company’s main area of operations is in mainland China. The population of the Chinese diaspora is huge. An Economist piece (http://dtn.fm/4ZEJe) of 2011 divulged that ‘More Chinese people live outside mainland China than French people live in France, with some to be found in almost every country.’ At that time, the population of France was about 65 million (It’s about 67 million now). Most of these overseas Chinese live, of course, in Asia. Thailand has over 9 million; Malaysia almost 7 million; Indonesia 2.8 million; and Myanmar, about 1.6 million. However, significant numbers live elsewhere and in the Americas. Peru and Canada each have roughly 1.3 million and 3.46 million persons who identify as Chinese live in the U.S.
Of course, YouTube is not accessible from China and hasn’t been since 2009, according to a CNN story (http://dtn.fm/W4HsM). On Monday, March 23rd of that year, Google reported ‘it began noticing a decline in traffic from China about noon. By early Wednesday, site users inside China continued to encounter an error message: “Network Timeout. The server at youtube.com is taking too long to respond.”
Moxian’s initial forays have taken it to mainland China. The Moxian platform was first offered in beta version in Shenzhen, a major city of over 10 million, noted for being ‘China’s first and one of the most successful Special Economic Zones (SEZ).’ In China, Youku takes the place of Youtube. Back in 2010, Youku’s CEO Victor Koo told Bloomberg, ‘he’s tired of being asked whether his company, China’s biggest online-video provider, is the nation’s version of YouTube or Hulu’. He replied, “It’s both and better.” A PRNewswire Press Release (http://dtn.fm/kta8D) from Youku stated, ‘Youku Tudou Inc. (NYSE: YOKU) is China’s leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China.’
The Moxian videos on Youku are narrated by cartoon characters, which are favored in Asia. Moxian cleverly capitalizes on the admiration that the Chinese have for Americans and Europeans by marketing its platform in China as Spellthread. The Spellthread domain was acquired by the company under an Intangible Asset Transfer Agreement with Fensheng Kuan, which gave it the right to use www.moxian.com as well, according to an 8-K filing by the company in 2013.
One of the Youku Spellthread videos tells how the Spellthread+ App has ushered in the ‘no card payment era’ and gives details on how the hassle of making payments and carrying out transactions in China can be avoided. Although debit and credit card use is increasing rapidly, many Chinese still prefer to use cash. This can be challenging, since the largest banknote in circulation is the 100-yuan note. The video shows the main protagonist as he tries to purchase a house and make other transactions and concludes by saying how easy it is to send someone money, do shopping or save money with the Spellthread+ App.
Another video, on Youtube, has a human narrator, a Moxian Product Specialist, who begins by saying that the ‘Moxian App integrates social media, loyalty rewards and games into a single platform’ and that ‘Moxian is designed to bring fun, convenience and benefits to people’. The Product Specialist has ‘a friend named Peter, a loyal user of Moxian, who shares nice pictures, fine foods and beautiful scenery in “Moments” anytime, anywhere.’ They became friends by meeting in one of the “Interest Groups” that can be created on the Moxian platform. The Product Specialist asks and answers, “Want to find the best French restaurant downtown? A fashionable dress? A nice place to spend your holiday? How about great deals from nearby stores? Maybe you want to meet someone special? No problem! Moxian is a magical world where you can find anything you’re looking for. “
For more information, visit the company’s website at www.Moxian.com
MOXC Provides Proven Advertising Model to China Businesses and Consumers via Social Media
Social media is the most popular game in town. Everyone on the planet, for the most part, uses some form of social media for entertainment, communication, advertising, or research. Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) dominate the space, but countless others like Pandora, LinkedIn, Instagram, Snapchat, Vine, YouTube, and others have emerged and grown like kudzu over the past few years. Virtually untapped markets like China and India present an alluring growth opportunity for companies such as Moxian, Inc. (OTCQB: MOXC), which provides social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media.
China’s number of social network users is projected to eclipse 525 million by 2017, according to Statista.com, up from just 176 million in 2009. Facebook – which is banned in China – for comparison purposes, has 1.23 billion monthly active users and is worth more than $300 billion. China is home to the world’s largest population with 1.4 billion, followed by India with 1.3 billion. The market for users and merchants looking to utilize an effective social media marketing campaign is limitless.
Moxian offers targeted advertising campaigns that enhance interaction between user and merchant by using consumer behavior data compiled from the company’s database of user activities. The company has two core products: Moxian+ User App and Moxian+ Business App. The Moxian+ User App is designed for consumers to collect loyalty points from issuing merchants; to play games; and to win universal MO-Coins, which can be used globally with any merchant in the Moxian eco-system. The Moxian+ User App also provides consumers a set of social networking features to set up a personalized multimedia profile; to look for friends, interest groups, clans and topics; and to share and chat with their social circles.
The Moxian+ Business App provides merchants with the tools needed to convert customers into members and fans; to issue loyalty points and redeem rewards; to respond to customer inquiries through instant messaging; to conduct targeted marketing campaigns to members of the Moxian community in the form of ads and games; to list products in a light weight online shop; and to process orders. The app also provides business reports and analytical insights for merchants.
For more information, visit the company’s website at www.Moxian.com
MOXC and Xinhua New Media Partnership Serves as Springboard to Growth
Moxian, Inc. (OTCQB: MOXC) earlier this week announced that its subsidiary, Moxian Technologies (Beijing) Co. Ltd., has entered into a partnership agreement with Xinhua New Media Culture Communication Co. Ltd. The arrangement enables Moxian to serve as the exclusive seller of advertising space for the Xinhua New Media App, Xinhua’s gaming platform. The five-year agreement states that Moxian will assist Xinhua with bolstering user retention by offering Mo-Coins and Mo-Points in exchange for interacting with advertisements within the app. Once the credits are acquired, users can log into the Moxian platform to redeem their rewards.
Tan Meng Dong James, Moxian’s CEO, stated, “This strategic cooperation agreement with Xinhua New Media Culture Communication Co. Ltd., a Xinhua Media affiliate, lays a solid foundation for Moxian’s future promotions and developments, while also gradually yet effectively driving the Moxian App into the Internet mainstream.”
The partnership fosters Moxian’s ability to have access to an impressive base of active members. Tan Meng Dong James’s recent statement notes that the app’s membership numbers are in the range of over 110 million registered users, including 10 million daily active users. As the exclusive reseller of advertising space for the app, Moxian is now poised to increase its visibility and market influence while simultaneously expanding its current base of customers.
The MOXC agreement with Xinhua initiates a key move toward maximizing on the market potential presented by its new Beijing subsidiary. This new revenue source puts Moxian in a strong position to take advantage of its expanded presence in the market. Meng Dong James added in his statement, “We look forward to the headway and potential this mutually advantageous deal provides both companies.”
Moxian, Inc. operates a social network online-to-offline platform that integrates social media and business for small- and medium-sized enterprises, primarily in China. MOXC products and services focus on creating interaction between users and merchant clients by allowing merchant clients to study consumer behavior. The company formerly operated under the name Moxian China, Inc. before changing its name to Moxian, Inc. in July 2015. Moxian, Inc. was founded in 2010 and is based in Shenzhen, China.
For more information, visit the company’s website at www.Moxian.com
MOXC Announces Exclusive Development Partnership with Xinhua Media Affiliate
Earlier today, Moxian, Inc. (OTCQB: MOXC) announced that its subsidiary, Moxian Technologies (Beijing) Co. Ltd., has entered into an exclusive development partnership with Xinhua New Media Culture Communication Co. Ltd. Through this partnership, Moxian will serve as the exclusive seller of advertising space for Xinhua’s popular gaming platform, the Xinhua New Media App. Per the terms of the five-year agreement, Moxian will assist Xinhua with enhancing user retention by offering Mo-Coins and Mo-Points in exchange for interaction with advertisements within the app. After earning these credits, users can log into the Moxian platform in order to redeem their rewards.
“This strategic cooperation agreement with Xinhua New Media Culture Communication Co. Ltd., a Xinhua Media affiliate, lays a solid foundation for Moxian’s future promotions and developments, while also gradually yet effectively driving the Moxian App into the Internet mainstream,” Tan Meng Dong James, chief executive officer of Moxian, stated in the news release.
By partnering with Xinhua, Moxian is expected to gain immediate access to a massive base of active members. According to the news release, the Xinhua New Media App currently boasts more than 110 million registered users, including 10 million daily active users. As the exclusive reseller of advertising space for the app, Moxian is now in a favorable strategic position to dramatically boost its visibility and influence in the market place while quickly expanding upon its existing user base.
Since announcing the formation of its Beijing subsidiary earlier this month, Moxian has wasted no time in establishing a strengthened strategic foothold in the capital of the People’s Republic of China. Moving forward, the company’s subsidiary will continue to focus on growing Moxian sales in Beijing while driving local merchants and users to its social marketing and promotion platform. To date, Moxian Beijing has been staffed with 15 employees, and the company expects to increase its in-house Beijing sales team to 50 salespeople by the end of this year in an effort to maximize market penetration.
The company’s new agreement with Xinhua is a great first step toward maximizing on the market potential presented by its new subsidiary. With a new source of revenue secured, Moxian is in a prime position to capitalize on its boosted visibility and influence in the market space. Look for the company to continue benefiting from its cooperation with Xinhua while garnering a noteworthy boost to its user base in the short term. Tan Meng Dong James echoed this sentiment to conclude today’s news release.
“We look forward to the headway and potential this mutually advantageous deal provides both companies,” he stated.
For more information, visit the company’s website at www.Moxian.com
MOXC is a Pioneer in the Billion Dollar O2O Market
Ecommerce is on the rise. In the U.S., according to Statista, the online statistics portal, retail ecommerce sales climbed over 30% in the last two years, from about $261 billion in 2013 to an estimated $341 billion in 2015. That figure is expected to grow by another 13% in 2016, to $385 billion. It seems as if online commerce will soon strip the malls and marketplaces of shoppers, but maybe not just yet. In 2014, retail ecommerce still represented just a small proportion of retail purchases, according to James Mengdong Tan, CEO of Shenzhen-based Moxian, Inc. (OTCQB: MOXC). In a recent interview with the Business Times of Singapore, he enthused, “…for all the success ecommerce has had, it represents merely 10 per cent of all retail purchases in China and the U.S. in 2014… that leaves a whopping US$7.3 trillion still being conducted in physical stores in the U.S. and China.” Ecommerce may be big, but, so far, it’s still a David compared to the brick-and-mortar commerce Goliath.
How far can ecommerce grow? Most economies, and China and the U.S. are no exceptions, comprise large service segments. In the U.S., according to the Department of Commerce, that figure is over 80%. In China, the service sector is about 48% of GDP, according to an International Business Times report. Many services can only be delivered and used on a personal basis. The list is endless and heading it are the services provided by the vast food and beverage industry. How many wives and girlfriends want to shop for groceries at home? Then again, who in America doesn’t like to dine out? It’s the same in China. If you think America has a lot of Chinese restaurants, you should pay a visit to China. And there are many more service businesses that must continue to deal face to face, such as beauty salons, barbers, gymnasiums, cinemas and theatres, and the live concert industry. Then there are all the professional services for which digital interaction can form only a small part of the relationship. Doctors and lawyers in private practice need to find a clientele just as any merchant does. Even for those things that can be purchased online, we may still want to enjoy a good old-fashioned day out shopping.
This is where Moxian, with its innovative social media and marketing platform, comes in. The Moxian+ online platform is designed especially for small and medium-sized enterprises (SMEs) that provide personal services or tangible products that a shopper wants to touch and see before she buys. And the Moxian+ platform does much more than that. Merchant clients can access powerful data analytics on the demographics of customers and their buying behaviour. This is the burgeoning online-to-offline (O2O) landscape, and Moxian is blazing a trail into it.
The Moxian+ platform is available through two apps, both of which can be accessed by mobile devices. Making its platform accessible by mobile devices is an important part of Moxian’s relentless strategy, since smartphones and mobile devices have very high penetration rates in China. Moxian’s initial marketing forays are in the mainland Chinese cities of Shenzhen and Beijing. In a 2014 story, ZDNet reported that China has over 618 million internet users and that 80% of these accessed the Web through a mobile device.
There’s still a lot of low hanging fruit in the fast developing O2O market. Moxian has been one of the first to recognize that. Back in 2013, its management acquired the software that would later become the backbone of the Moxian+ platform. Since then they have spent over $10 million getting it up to speed to take on the huge opportunities they perceive. Mr. Tan is not daunted by the possibilities. He said in that Business Times interview, “We could be the next Alibaba in the making” Seems he’s not the only one to think that. Moxian already has a market value of over 1 billion dollars.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Poised to Experience a Dramatic Increase in Revenue, According to Crystal Equity Research Report
Moxian, Inc. (OTCQB: MOXC) is currently targeting China’s expansive online-to-offline (O2O) marketplace with its innovative Moxian+ platform, which is specially designed to connect businesses with consumers. This strategy could pay off for the company moving forward, according to independent capital markets research firm Crystal Equity Research. Earlier today, Moxian announced that it was the subject of a thorough report conducted by the New York-based research firm outlining the company’s tremendous prospects for future growth based on its current expansion strategy.
“In our view, Moxian is entering the market at a particularly good time,” the Crystal Equity Research report noted. “Moxian perfected and tested its O2O platform in Asian markets and is targeting the largest metropolitan areas in China. The company has earned modest revenue during the development and testing phase and appears poised to experience a dramatic increase in revenue from merchant subscriptions as the company opens sales offices in Beijing, Shanghai and Guangzhou in 2016.”
The foundation for this growth has already been placed. Last week, Moxian announced the formation of a new corporate subsidiary located in the Dongcheng district of Beijing. Through this subsidiary, the company plans to facilitate corporate growth by targeting the roughly 20 million individuals residing in the capital city of the People’s Republic of China (PRC). Following the announcement of this new subsidiary, Moxian CEO Tan Meng Dong James stated that the Beijing office represents a “qualitative leap” for Moxian in its quest to capitalize on the growing social media presence of the PRC.
In the months to come, Moxian’s ability to attract merchants to its platform will play a key role in the company’s efforts to promote financial growth, but Crystal Equity Research’s report outlines favorable economic conditions in the company’s newest market. In particular, the high penetration of smartphones and advanced cellular networks throughout China have helped O2O strategies take root, with sales related to this type of platform following an upward trajectory of roughly 25 percent per year.
The research report goes on to outline how Moxian’s current business strategies position the company for considerable market opportunity in China’s O2O sector. Spearheaded by the leadership of an experienced management team, Moxian is expected to leverage merchant fees as a significant source of recurring revenue before implementing other revenue streams – including the sale of advertising on the Moxian+ platform – to maximize the financial impact of its forecast market growth.
To view the report in its entirety, visit http://moxc.missionir.com/cereport/
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Annual Report (10-K) showcases its New Year’s Resolutions
Yes! It’s time for New Year’s resolutions, and the folks at Moxian have just made theirs. Moxian, Inc (OTCQB: MOXC) recently filed its Annual Report (10-K) for the financial year ending September 30, 2015, and that report revealed a lot of goodies for the festive season. Moxian has set out to serve China’s huge Online-to-Offline (O2O) market. The company has built an online platform for small- and medium-sized enterprises (SMEs) that already operate brick-and-mortar establishments to extend their marketing reach, and it has strengthened the effectiveness of that online presence by making the Moxian platform not only a marketplace where merchant clients and shoppers meet but a social media outlet where shoppers can discuss, recommend and chat. The Moxian platform is a powerful combination of online shopping bazaar and social medium. It also offers merchant clients powerful data analytics on buying patterns and other customer demographics that allow the direction of targeted advertising campaigns and promotions.
Although Moxian is a development stage company, it has been generating revenue since the latter half of 2014. The company has high operating leverage: a large proportion of costs are fixed and the variable cost of adding new customers is minimal. Consequently, most of new revenue improves the contribution margin. Management estimates that operating breakeven will be achieved with 25,000 paying merchants. At an average of $1,200 per annum in merchant fees, a merchant client base of 25,000 would deliver $30 million in annual sales.
Moxian’s game plan is to quickly add merchant clients with subscription accounts. It expects that as the number of merchant clients increases so will the base of shoppers (Users), until a critical mass is reached. At this point, the Moxian+ platform will develop an ongoing momentum. This marketing strategy has had initial success. The company was able to sign up 30,000 merchants in Shenzhen, China, for beta testing of the earlier Moxian platform, Moxian 1.0. Feedback about functionality and user experience from this trial has resulted in the development of the current platform, Moxian+. That database of 30,000 merchants is currently being targeted for conversion to paying subscriptions in the new Moxian+ platform. The prospects look good. The company was able to sign up those 30,000 merchants in Shenzhen with a sales force of 20. Now, it plans to have a sales force of 80 people by the end of 2016 in its recently opened office in Beijing. Moxian is also currently scheduling sales events in Shenzhen for the Chinese New Year season, as it did for the Christmas season, to promote its products and services to merchants. During 2016, the company plans to utilize third party distributors with an existing base of merchants to market its products.
Moxian’s balance sheet shows the company’s improving position. Net tangible assets more than doubled from $2,860,510 at 30-Sep-14 to $6,421,312 at 30-Sep-15. Cash and cash equivalents rose from $1,770,196 in 2014 to $2,398,713 in 2015. In addition, the company has been buttressed by substantial capital infusions amounting to $16,187,663, and further improvement to its capital stock is imminent. Under a subscription agreement with Beijing Xinhua Huifeng Equity Investment Centre, the company has received a deposit of $5,505,915, part payment in an agreement to sell an aggregate of 8,169,000 shares of its common stock at $1.00 per share to Xinhua Huifeng. Xinhua Huifeng was expected to exercise its rights under the agreement by December 31, 2015.
Moxian’s investor metrics support its promise. It does well in a peer comparison of development stage companies. Take 3TL Technologies Corp (OTCQB: TTMZF); this outfit operates in the consumer internet advertising sector and is a provider of social media engagement and data mining solutions. 3TL Technologies’ earnings per share (EPS) at June 30, 2015, were $(0.01), while its market capitalization was $5.3 million. Then there’s SpendSmart Networks, Inc (OTCQB: SSPC) which focuses on connecting merchants and consumers through its suite of services that includes digital engagement and mobile marketing. SpendSmart (DBA SMS Masterminds) has an EPS of $(0.15) and a market cap of $30 million. And then there’s Keek, Inc (OTCQX: KEEKF); Keek is a leading mobile video social network with more than 71 million members worldwide. Its network is accessed by the Keek app, which is available in over 190 countries across 6 global regions and in 36 languages. Keek has an EPS of $(0.22) and a market cap of $2.9 million. Compared to these tech startups, Moxian is a Jupiter among lesser planets. Even though its EPS is $(0.02), its market cap, reflecting the company’s huge potential, is over $1 billion. Moxian’s trajectory seems headed into orbit. Could it be the next Tencent Holdings?
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC: Promoting Small and Medium Business Growth in Asia
Social media and business marketing go hand in hand for small- and medium-sized businesses trying to get over the many hurdles associated with business development and growth. Moxian, Inc. (OTCQB: MOXC) offers an affordable, efficient vehicle for small- and medium-sized businesses in Asia and the Middle East to increase their users while also networking with other merchants across the region.
Moxian employs a social marketing platform, known as “MO-Promo,” which is an online sales promotion website for its clients’ businesses. The platform consists of the following constituents: 1) Social Customer Relationship Management (SCRM); 2) MO-Points; 3) online games; 4) a social networking website known as MO-Zone; and 5) Social Loyalty Program which rewards MO-Pal users or customers who are using MO-Points. The way MO-Promo works is quite ingenius and very common with some of the most popular revenue-generating apps currently used in the social media marketplace. Users are rewarded with MO-Points for free by playing games and winning prizes that are sponsored by Moxian and client merchants.
Gathering user information, offering rewards and ensuring smart ad placement are essential when conducting an effective marketing campaign. Plus, if you can have fun while doing it, there is really nothing else to think about. Moxian is using a proven business model and applying it to an untapped market in Asia and the Middle East. Consistent growth of its users and merchants, along with attainable growth targets for 2016, has Moxian in the spotlight of companies to watch with nearly unlimited upside potential.
The Asian market is growing rapidly. China is expected to become the world’s largest economy by 2020 and India is expected to rank fourth on the global economic scale by 2025. Unsurprisingly, Asia is considered a key strategic growth market in various fields. This is not just because of the region’s vast population – more than half the current world population lives in Asia – but also because the area continues to develop, innovate and gain more influence on a global scale, according to the Novagraaf.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Announces Launch of New Subsidiary in Beijing
In a news release issued earlier today, Moxian, Inc. (OTCQB: MOXC) announced the formation of a new corporate subsidiary, Moxian Technologies (Beijing) Co. Ltd. The company’s new subsidiary is housed in a nearly 2,000-square-foot office located in Beijing’s Dongcheng district, which is in close proximity to the world-famous Guomao business district. Through Moxian Beijing, Moxian will focus primarily on growing its sales in the People’s Republic of China (PRC) while deepening the market penetration of its social marketing and promotion platform amongst local merchants and users.
“We’re proud to set up our Moxian subsidiary company in Beijing – an impressively developed economy city with numerous opportunities for small and medium businesses like ours,” Tan Meng Dong James, chief executive officer of Moxian, stated in a news release. “The establishment of a Beijing office represents a qualitative leap and immeasurable bright future for Moxian.”
As of the announcement, Moxian Beijing was staffed with 15 employees, but the company has already detailed plans to expand upon this workforce. Moxian expects to increase its in-house Beijing sales team to include roughly 50 salespeople in the coming months as it pursues maximum market penetration. With more than 20 million residents, Beijing represents an immense opportunity for Moxian to carve out a sustainable foothold in one of the world’s most rapidly expanding markets.
Moxian engages in the business of providing a social marketing and promotion platform to merchants who desire to promote their businesses through online social media. The company aims to become a world leader in the online to merchant (O2M) sphere by offering products and services that enhance the interaction between users and merchant clients by allowing merchants to thoroughly review consumer behavior from a comprehensive database of user activity.
With this goal in mind, formal entry into one the PRC’s largest markets is an intriguing move for the company. According to government data from the China Internet Network Information Center, China boasts in excess of 668 million active internet users, and roughly 659 million of those individuals are social media users. For retailers, this market size represents a huge opportunity. In the first half of 2015, consumer ecommerce in the PRC generated more than $253 billion in sales, accounting for approximately 10 percent of the nation’s total consumer retail sales.
As Moxian looks to grab a portion of this market through its new subsidiary, the company is in a favorable strategic position to promote sustainable financial growth. Look for Moxian to adhere to its expansion plans in the months to come as it continues to develop and lead a personalized social network platform that fits the specific needs of both users and businesses.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Boasts Rapid Corporate Growth along with a Strong Management Team
Moxian, Inc. (OTC: MOXC) provides social marketing and promotional platforms for clients who want to promote their businesses through social media. These clients can run advertising and promotional campaigns while gaining access to consumer behavior data compiled from a database provided by the company through Moxian+, their social media platform. For consumers, Moxian+ is a great way to see what special events and promotions are going on nearby. They can also play games, message friends, and shop at an online mall with virtual currency, all while racking up rewards points. Businesses using the platform can study analytics, use business and marketing tools geared toward customer needs, and advertise their services. In a social media-driven world, Moxian is providing an integrated platform that aims to pinpoint consumer behavior so businesses can take advantage and make a profit.
Behind the scenes, the management team of Moxian is filled with experience, intelligence, and creativity. At the forefront is CEO and chairman, James Mengdong Tan, who has over twenty years experience in private and public company management in both Asia and the United States. His work history includes being the chairman and CEO of Vashion Group, executive director and CEO of Vantage Corporation, and serving on the board of Pacific Internet Ltd. Tan graduated from the prestigious National University of Singapore in 1985.
Another impressive team member is Director Liew Kwong Yeow, who has over twenty-five years experience in senior positions related to the quality, procurement, and engineering of products. Past employers include Matsushita Denki, General Motors (NYSE: GM), and Intel (NASDAQ: INTC). He holds degrees and certifications from Singapore Polytechnics University, Intel University, and the General Motors Institute.
The Director of Creative and Marketing, Edmund Ooi, brings two decades of creative development and managing experience to Moxian. He helped the company increase its drive in China with his vast marketing communication and creative skills. In the past, Ooi has helped generate the sales and marketing strategies of Samsung (OTC: SSNLF), Apple (NASDAQ: AAPL), Mercedes, Warner Bros. (NYSE: TWX), and more.
Moxian intends to consistently improve its product while expanding its reach to include a wider audience. In a recent news release, Ooi stated, “I think we have seen a great leap in our skillset and our ability to offer much stronger and more robust software.”
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC – Strategically Connecting Merchants with Customers
Moxian, Inc. (OTC: MOXC), a leader in online-to-offline marketing platforms, offers social marketing and promotion platforms to merchants who wish to promote their businesses through online social media. For five years, Moxian has delivered its platform to e-commerce operators, manufacturers, news media, payment providers, retail merchants, shopping mall operators, software developers and telecommunication and transportation providers from its base in Shenzhen, China.
Moxian’s products and services empower interactions between its merchant clients and its consumer users. The company designs its products and services to allow merchant clients to run advertising campaigns and promotions targeting customers. Its platform is also designed to entice users to return regularly and to encourage new users to subscribe to its website. In allowing merchant clients to study consumer behavior through data collected from a database of users’ activities, the company has focused on building a social customer relation management tool that allows business owners to engage in precision marketing.
The Moxian portfolio of products and services includes:
- Moxian+ App, an O2O business solution geared toward small and medium businesses that provides its users with a social media platform, which integrates entertainment, commerce, shopping and customer loyalty reward;
- A social marketing platform being designed and developed under the MO-Promo brand, which serves as an online sale promotion website for Moxian’s clients’ businesses; and
- MO-Reward, a reward giving back platform under development.
Moxian’s innovative platform and loyalty program is driving the company’s growth. In the summer of 2015, the company further solidified its market position when it entered into a subscription agreement with Beijing Xinhua Huifeng Equity Investment Centre, a limited partnership based in Beijing, China. To raise US$8.19 million. Moxian offered 8.19 million shares of its common stock to Xinhua Huifeng through a private placement. This sizable investment will allow Moxian to continue on the path its management has set for it and to continue to invest in its growth. It will also allow Xinhua Huifeng to help fund and contribute to Moxian’s future.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Fuses Social Media Marketing, Predictive Analytics & Gamification into a Single Platform Designed for Merchants
In many respects, gamification represents what many analysts today consider to be the final frontier in marketing. The most prominent incarnations able to captivate consumers and maximize brand or product engagement metrics by interacting with end users in a way that both entertains and rewards them. This is especially true when it comes to connecting with newer generations that have been raised in an environment where gaming was ubiquitous, with games available and being played everywhere from consoles and computers, to smartphones and tablets. The implications for the deployment of gamification in marketing and social media when it comes to capturing this much sought after demographic are extremely compelling, and the technique has already become a major focus for some of the world’s top brands.
One of the keys to the importance of gamification as it relates to audience engagement for any business is how big data can be used to generate a wealth of insights into the behavior of individual customers. Harnessing the immense depth of information via powerful algorithms and automated predictive analysis is no easy task, however, and it requires talented engineers to both understand how best to setup a system for data capture, and actually decode the resulting datasets so that actionable intelligence can be utilized for tailored marketing.
According to a recent report compiled by digital tech and telecom focused research and strategic analysis firm Mind Commerce, the gamification market is on track to top $10 billion within the next five years alone. Echoing analysis by the Association for Continuing Legal Education projects a $1.7 billion market this year that is set to more than triple by 2018. By just looking at how eLearning game design focused firm Ambient Insight valued 2012 global revenue in the learning games market alone at around $3.9 billion, with a five year CAGR of 18 percent, one can begin to understand just how big the gamification space has already become, and where it is going.
Any way you slice it, gamification is rapidly transforming everything from education to marketing, and the companies which can provide toolsets and platforms to enable its proliferation are poised to make a mint. One such company is Moxian (OTCQB: MOXC), whose gamification and analytics offerings are enmeshed within a truly 21st century social networking driven platform which lets the company’s merchant clients run targeted advertising campaigns and promotions, while also fostering increasingly tight-knit end user relationships. The Moxian platform marries together social networking with the company’s proprietary virtual currencies MO-Coin and MO-Points, allowing end users to play highly enjoyable games and earn currency in the process which can then be redeemed for prizes that are sponsored by Moxian and its client merchants.
With a platform that seamlessly integrates social networking community and a component designed entirely for merchants and businesses, which is backed up by a gamified reward/loyalty system that keeps customers coming back for more, Moxian is able to deliver to merchants a multi-channel social marketing ecosystem approach that allows them to leverage social media in order to grow their business. Moxian is focused squarely on the SME market, which is hungry for such robust online tools as the kind of intelligent data capture, learning and analytics provided by MOXC’s proprietary social customer relationship management (SCRM) engine. The kinds of tools that help drive customer engagement as well as retention, and provide businesses with the kind of comprehensive advertising capabilities and marketing access they need to really push messages out to their consumer base(s).
The Moxian+ platform, originally developed in Shenzhen, China, is executed on the client side via customized apps that are designed for both end users and for businesses. This dual pronged approach allows MOXC to efficiently address both ends of the spectrum through parallel development, rolling out new features via each app. With over 650 million internet users in China alone, MOXC’s established presence grants the company impressive bedrock access to a rich SME landscape that is fueled by a burgeoning Chinese ecommerce market which is set to hit upwards of $1 trillion by 2018. Ecommerce in China is being driven inexorably forward by juggernauts like Alibaba (NYSE: BABA), an increasingly globally-focused operator, and with no upper limit in sight, MOXC’s developers truly have their work cut out for them.
Needless to say, the global traction potential for the Moxian+ platform is substantial and investors should take note that the Chinese ecommerce space alone is set to expand from 10 percent of retail as of late last year, to over 15 percent of all retail sales by as early as 2017.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Offers a One-Stop-Shop for Businesses to Engage with Consumers
Developed in Shenzhen, China, Moxian provides a social marketing and promotional platform for businesses. The company’s platform, called MO-Promo, uses the concepts of social media and online gaming to promote businesses. This includes a Social Customer Relationship Management System (SRM), MO-Points, online gaming, a social networking site called MO-Zone, and a Social Loyalty program that rewards users for using their MO-Points. Moxian clients can use the SCRM system to stay ahead of consumer trends while advertising and campaigning their businesses on the website.
MO-Promo works out of the Weibo site, the company’s social media platform. This is where consumers can access blogs, podcasts, shopping, news, and more all while connecting to a social network. Topics on the site include history, education, movies, health, art, fashion, beauty, and even jokes.
Consumer users can then play a variety of online games such as Texas Poker, Destiny Tower, and Yulong Pass. During each game, users earn points which can be redeemed at the Points Mall. Prizes, which are sponsored by both Moxian and its clients, include more games, a Microsoft Surface 2, prepaid cards, Starbucks mugs, umbrellas, and more.
Fortunately, the fun doesn’t have to stay on a desktop. The company has also developed the Moxian+ app for both Android and Apple phones. Here, users can continue to network while being kept aware of local events and activities. They can also play games and redeem their winnings through the versatile app.
The combination of social media and online play gives companies the opportunity to advertise to the masses. Both consumers and businesses alike can network and learn from each other in a single place. Moxian encourages users to revisit the site by offering incentives, like points and prizes, which leads to a recurring marketable audience.
For more information, visit the company’s website at http://ir.moxian.com/html-en/
MOXC Creative & Marketing VP Edmund Ooi Interviews with MissionIR
MissionIR today announced the online availability of its interview with Mr. Edmund Ooi, Vice President and Director of Creative & Marketing for Moxian, Inc. (OTCQB: MOXC). The full audio interview is available at http://MOXC.MissionIR.com/interview.html.
Moxian is a social multi-media company building an application platform and merchant rewards system that enable small- and medium-sized businesses to better engage their customers and enhancing their marketing initiatives.
After providing a brief overview of the company, Mr. Ooi describes his own experience creating national marketing projects in Singapore, China, the Middle East and Los Angeles, which he currently applies in helping Moxian create product improvements and applications to a larger audience.
He then offers considerable information on other key members of the company’s management team and how their previous endeavors in international markets contribute to Moxian’s growth. Together, this roster of executives has positioned the company to achieve several milestones in 2015, including rapid market acceptance and strategic personnel additions.
“I think we have seen a great leap in our skillset and our ability to [offer] much stronger and more robust software,” Mr. Ooi says.
Moving forward, Mr. Ooi explains Moxian’s near and longer-term outlook, which includes expanding its merchant base; increasing advertising, transaction and sponsorships revenues; uplisting the company’s common stock; and increasing shareholder value.
Mr. Ooi concludes the interview with a recap of recent company news, including an $8.9 million private placement to facilitate Moxian’s continued corporate growth.
For more information, visit http://ir.moxian.com/html-en/
Management Team
James Mengdong Tan
CEO and Chairman
Mr. James Mengdong Tan , age 52, has more than 20 years’ experience in managing private and public companies based in Asia and USA. Mr. Tan is currently the Director and CEO of 8i Capital Limited. Until 2009, he was the Chairman and CEO of Vashion Group, a company listed on the Singapore Stock Exchange. Until 2009, he was the Executive Director and CEO of Vantage Corporation Limited, a company listed on the Singapore Stock Exchange departing. At the same time, he served as a director on the Board of Pacific Internet Ltd, a company listed on Nasdaq until its sale to Connect Holdings, a group comprising of Ashmore Investment Management Limited, Spinnaker Capital Limited and Clearwater Capital Partners.
James graduated from the National University of Singapore (NUS) with a Bachelor of Arts in 1985.
Liew Kwong Yeow
Director
Mr. Liew,age 58, has more than 25 years of experience in several multi-national organizations, such as Matsushita Denki, General Motors, Intel as well as Urmet Telecoms Italy. He held senior positions and mainly responsible for quality, engineering and procurement of related products and services. In 2006, Mr. Liew was instrumental in setting up the first manufacturing plant of Urmet Telecommunications Torino Italy in China and fine-tuning its supply chains, and with Mr. Liew’s assistance, the entire operations of Urmet became significantly competitive in the China markets. Prior to that, Mr. Liew was the General Manager of Aztech Singapore’s plant in China from 2001 through 2005. During 1992 through 2001, he served as the head of QA Operations of the manufacturing facilities of Pheonix Mecano Switzerland in Singapore.
Mr. Liew received his diploma in Electrical Engineering from Singapore Polytechnics University in 1974. He also completed the management study programs in: City and Guilds regarding Electrical and Electronics in 1974, Industrial Training Board at MOE Singapore in 1976, Matsushita DENKI Management Development Program in 1978, General Motors Institute in 1983 and Intel University in 1987. Mr. Liew is fluent in English and Chinese.
Nicolas Lin Kuan Liang
Corporate Advisor
Nicolas Lin, age 27, is currently working for 8i Capital Limited. Lin was previously with Chance Investment Inc., advising Chinese businesses on acquisition and fund-raising projects. In 2010-11, he was the legal associate at FM Holdings Limited, where he was actively involved in the company’s restructuring and debt financing. Prior to that, Lin worked as a junior associate at Global Fund Investment (UK) Limited in London. Lin graduated from Queen Mary College, University of London with a Law degree in June 2010.
CHINA TEAM
Pierre Chu Wai Ming
Chief operating officer
Pierre Chu started his career in retail, as an Area Manager for 7-Eleven, handling 15 outlets and managing over 100 employees in Hong Kong. Until 2004, he was engaged by ADP Pentagon as an operation manager, handling 55 outlets throughout Hong Kong with 350 employees under his charge. From 2004 to 2013, Pierre held several senior operational positions in Hong Kong-based companies. Pierre is currently working with Moxian as the Deputy Director for Customer Support and Operations, handling the Company’s customer support direction and various aspects of operations.
Edmund Ooi Boon Hock
Director of Creative and Marketing
With over 20 years of Creative Development Management and Marketing Communication experience, Edmund Ooi is a valuable contribution to Moxian in spearheading the company’s drive into China. His creative direction and music and technical skills was recognized when the team that he led was awarded the “Best Creative Award’ in the Asia Television Awards and “The Best Innovation Award” by Singapore Economic Development Board. Edmund was also in the creative team in the Singapore National Day Parade and he produced the “The Singapore Story – Against all Odds”, a roadshow that reached out to more than 600,000 people. He represented Pico International Worldwide and Cimaron Group USA in generating sales and planning marketing strategies for customers such as Samsung, Apple, Mercedes, BMW, Audi, Marconi, Warner Bros, Dreamworks SKG, China-Singapore “Friendship” Concerts and many more brands.
MALAYSIA TEAM
Lew Kwong Yeow
Deputy General Manager
Liew Kwong Yeow, aged 58, has more than 25 years of experience in several multi-national organizations such as Matsushita Denki, General Motors, Intel as well as Urmet Telecoms Italy. He held senior positions and was mainly responsible for quality, engineering and procurement of related products and services. In 2006, Liew was instrumental in setting up the first manufacturing plant of Urmet Telecommunications Torino Italy in China, helping to fine-tune its supply chains. It was Liew’s contributions to the entire operations of Urmet that established the company as a competitive force in the China market. Prior to that, Liew was the General Manager of the Singapore branch of Aztech in China in 2001-05. In 1992-2001, he served as the head of QA Operations for the manufacturing facilities of Phoenix Mecano Switzerland in Singapore. Liew received his diploma in Electrical Engineering from Singapore Polytechnic in 1974. He also completed management study programs in City and Guilds for Electrical and Electronics in 1974, Industrial Training Board at MOE Singapore in 1976, Matsushita DENKI Management Development Program in 1978, General Motors Institute in 1983 and Intel University in 1987.
Joson Yeo Huang Kwang
Director of Corporate Sales
Joson Yeo began his career in Sales & Marketing strategies at GHL System Bhd before heading to Silicon Communication Sdn Bhd as the Internet Services & Data Communication Solutions Provider.
He continued his career in MOL.com Sdn Bhd as the eCEO and in 2001, Yeo became the Chief Operating Officer in MyKRIS Limited, focusing in project management and system implementation. He then joined Club2020.com Sdn Bhd as the Chief Operating Officer and handled the merchant loyalty business operation in countries across Asia, including Malaysia, Singapore and Indonesia.
Prior to Moxian, Yeo was managing country sales for Malaysia and Brunei specializing in telecommunication, finance, government department, oil and gas and airline industries at Compuware Corporation.
At Moxian, Yeo is responsible for creating strategic business alliances with merchants network, channel partner and regional affiliates. He is also managing Moxian’s business development.
Chan Foo Weng
Director of Finance
With vast working experience, Chan Foo Weng held top positions in several highly-acclaimed companies such as Thrifty Payless Incorporated (US), Berjaya Cosway and Diners Club International. Chan holds a degree in Management from Southern Illinois University, USA and has over 25 years of experience in corporate management, operations & marketing in various industries such as F.M.C.G, network-marketing and retail. An experienced all-rounder, Mr. Chan is currently overseeing the operational management functions of Moxian.
TECHNICAL DEVELOPMENT TEAM
Ng Kek Wee
Chief Technology Officer
Dr. Ng holds a Ph.D. in Services Oriented Architecture (SOA). His first start-up was distinguished as 'The Best Services Oriented Architecture' consulting firm out of 15 countries in East Asia (incl. China) according to both Oracle and IBM and was acquired by China's biggest outsourcing company Pactera Technology Inc, 3 years' ago.
The significant milestone of Dr. Ng and his team was the creation of the most successful "Cloud Service Offering" for Secure Financial Institutions and Big Business. The 3 Core Products of Savvis' Symphony were created over a 5-year span by Dr. Ng's team. The first product took 19 months to deploy. As a result, Savvis went on from being just a typical hosting company to later become the Largest Cloud Company for Big Business - even Larger than Amazon's AWS and Rackspace in this niche they were acquired for $3.2 billion by Century Link.
Clarance Luo
Vice President of Product Development
Clarence Luo, aged 39, a China-born Singapore citizen, has 22 years of working experience in both China and Singapore. He received academic training in Information Systems, started his career as a CAD (Computer Aided Architecture Design) software developer, and graduated into various management roles, including Project Management, Product Manager, and Consulting and System Integration. Since 2011, Luo is the Managing Director for Earnest Partners PTE LTD, a training and consulting firm. He was the Senior Product Manager, Global Services, Nokia Siemens Networks in 2011-12, Senior Product Manager, reporting to the Director of Professional Services at Motorola Global Services in 2008-11.
Luo received his bachelor degree in Science in Information Systems from the Sun Yat Sen University in 1996, Masters degree in Engineering in Wireless Communications from NUS in 1999 and MBA from Manchester University in 2011.
Guan Fen Sheng
Director of Product Development
Guan Fen Sheng started computer programming at the tender age of 15 years old. At 22, he started work as a Web game architect in a leading computer game company in China. By 25, he was already a project manager and business analyst in a software outsourcing company. With five years experience in framework design and project management of large-scale systems, he focuses on designing of mass data processing framework, cloud computing technology, and application of could computing in various large-scale computer systems, including underlying game modules, business system, distributed storage solution, etc. His expertise includes mass data storage, distributed administration system and development of highly concurrent Web system.
In 2011, he joined Moxian to build a brand new online to offline business model, leading the R&D of Moxian platform. This marks a milestone in his career life. He is leading the R&D team to open a new chapter in the mobile Internet industry.
Zou Hai Bin
Deputy Director of Infrastructure
Zou Hai Bin worked in TOM Online for over 10 years. He has extensive experience in maintenance and operation of a large-scaled Internet company. With a solid understanding of IT maintenance and operation, he seeks to maximize stability, scalability, sustainability, security, regulatory compliance and performance of IT system with minimum costs.
In 2014, Zou joined Moxian and he is in charge of IT maintenance and operation
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Moxian, Inc. (NASDAQ: MOXC) provides an 'online-to-offline' (O2O) commerce platform, Moxian, to connect businesses with consumers. The Moxian User App for consumers allows consumers to take advantage of coupons rewards and social networking. For businesses, they are equipped with the Moxian Business App that allows them to create a profile, communicate with customers, or manage special offers and advertising.
Mobile devices are changing the intersection of online and offline consumer experiences. In China, where smartphones and advanced cellular networks have achieved the highest penetration rates in the world, O2O strategies have quickly taken root. According to VentureBeat, a media resource on digital commerce, China is the clear world leader in O2O, with sales related to this type of platform growing at 25% per year.
O2O strategies are particularly suitable for consumer goods such as food and beverage, personal services such as beauty salons and fitness, or entertainment such as movies and concerts. While it is possible to find and order these products and services online, consumption is entirely offline and in the real world. The ability to leverage an O2O platform for exposure to interested consumers could be quite appealing. This is true even more for merchants in China metropolitan areas, where congestion frustrates both merchants and consumers.
Accordingly, Moxian is targeting small-size to medium-size businesses in the largest metropolitan areas in China. The company launched the Moxian platform first in Shenzhen and Beijing, deploying a direct sales team of 26 people with plans to expand to a force of 100 by year-end 2016. Shanghai and Guangzhou are also on Moxian's target list.
Investment Highlights
Business Overview
Moxian (pronounced MOH-SEE-AN) is a social multi-media company leading the way in offline-to-online (O2O) commerce. By bringing together cloud computing, the variety of digital services we know as application programming interfaces or 'apps', and social networking on one platform that is accessible by both desktops and mobile devices, the company is tapping into the very exciting O2O market.
Moxian is a virtual shopping mall and more. The company provides an online forum or marketplace where merchants can be introduced to consumers. The merchant sets up a virtual storefront on the Moxian platform and it can sell from there or direct customers to his brick-and-mortar store.
Moxian's two social commerce platforms, Moxian User App and Moxian Business App, are available in mainland China, Hong Kong and Malaysia. Since the beta launch of the Moxian 1.0 platform in June 2013, Moxian has accumulated over 300,000 consumers and 31,600 merchants in its network in the first markets in Malaysia and China. The proprietary platform called Moxian is currently accessible on mobile devices through an app.
Moxian offers a powerful mix of the old and the new. It's like a medieval trade fair filled with jugglers and other entertainments, but harnesses the power of social influence, which is a striking feature of Chinese society. Moxian provides the merchant with valuable business intelligence because of its number crunching capacity.
Moxian Services
Moxian's range of services is bundled into two products: Moxian User App and Moxian Business App, both of which are accessible from desktop and mobile.
Moxian User App provides chat and personal moments, interest groups and communities, search and find, nearby deals and rewards, In-App Shopping Mall, entertainment and games, discounts and deals, commerce and e-wallet, and loyalty rewards.
Moxian Business App offers a merchant promo page, shake and win promotions, gifts and voucher tools, event management tools, commerce and e-wallet, interest group management tools, merchant management tools, loyalty programs, advertising and sponsorship and big data business analytics.
The deployment of the Moxian Mobile App is an important aspect of Moxian's strategy. In October 2013, Version 1.0 was released for beta testing in China and Malaysia. As is happening in much of the rest of the world, mobile devices such as smartphones and tablets are proliferating. Their use in making online purchases is, therefore, increasing as online purchasing, in general, continues to grow. As the availability of debit and credit cards in China has increased, so has online purchasing.
Management attributes the popularity of China's social media giant WeChat, called Weixin in China, with fostering the use of bank and credit cards. Users of WeChat, similar to WhatsApp in the U.S., have sought bank cards to monetize rewards offered by the text and messaging service.
Market Opportunity
Despite the much heralded advent of e-commerce with the attendant hype over special shopping days like 'Single's Day' in China and 'Black Friday' in the U.S., the predicted demise of brick and mortar stores has not materialized. According to eMarketer, an industry research firm, only about 7% of retail transactions around the world take place online. Industry analysts at eMarketer are predicting that online penetration of retail activity will increase to 9% by the year 2018.
The fact of the matter is that some services require human interaction that cannot be transferred to the virtual world. This reality is creating the opportunity for online-to-offline platform providers like Moxian. The O2O tactics shown in the column on the right are beginning to deliver credible results for local as well as national or even international brands. Anecdotal evidence suggests it is the unique ability of O2O platforms to create a seamless interaction between vendors and customers that is resonating with local shoppers. Vendors are also finding that O2O creates enough efficiency in customer acquisition and retention to justify the added expense of O2O platform services.
At the foundation of O2O is the accumulation of data about consumer behavior and preferences. Armed with details about their customer, brand owners are in a better position to create a smooth path to making a purchase for the customer.
Granted there are limitations to O2O success. Wireless transmissions, location services and shopper beacons (limited to iOS devices) all require the consumer to take action and 'opt in' to participate. Google is addressing this problem with its beacon-like technology called Eddystone that is supported on both Android and iOS devices. Eddystone can be updated by Google directly and requires no consumer action. Nonetheless, O2O appears poised to capture a significant share of the $2.4 trillion global retail market. Even the 200 basis point increase in e-commerce represents $48 billion in retail value, for which vendors are keen to gain a competitive edge.
Shenzhen is China's first Special Economic Zone
Moxian has an office in Shenzhen on the Chinese mainland near Hong Kong. Shenzhen is a bright star in the Chinese commercial sky. Think of it as China's Silicon Valley. In 1980, China's first Special Economic Zone (SEZ) was created in Shenzhen. Since then, the city has become a laboratory of ideas and a hotbed of commercial activity to the extent that it has been dubbed China's Silicon Valley. In an article entitled, Hacking Shenzhen, The Economist newspaper wrote that Shenzhen 'is the world capital of electronics: most of the planet's digital devices are assembled in factories in and around the city.' The same Economist piece stated that 'Shenzhen is also packed with all kinds of suppliers and service providers that can make life easier for hardware startups. Having a new circuit board made there takes days, not weeks as it does in America…'
Moxian's Platform Strategy for Success
Moxian perfected and tested its O2O platform in Asian markets and is homing in on the largest metropolitan areas in China. The company earned modest revenue during the development and testing phase and appears poised to experience a dramatic increase in revenue from merchant subscriptions as the company opens direct sales offices in Shenzhen, Beijing, Shanghai and Guangzhou in 2016.
An initial sales force of 20 people was deployed in Shenzhen, China in the first months of calendar year 2016. A second sales office was opened in Beijing. Management has set a goal of deploying as many as 100 sales people in the two cities by the end of calendar year 2016.
The company has staged training for its sales force and is supporting the marketing effort with a mix of collateral material and advertising.
Moxian may also build distribution partnerships with third parties that have existing relationships with merchants. For example, supply chain service providers typically have very strong relationships with their customers that could be leveraged to sign up merchants.
Revenue is expect to ramp as the number of merchants and consumers escalates. Moxian will receive fees from paid merchant accounts and value-added services, advertising and the sale of consumer data. We expect a somewhat slow rate of growth in the initial months of deployment in Shenzhen and Beijing, with an acceleration in adoption rates near the end of the current year or the beginning of 2017. Initial efforts have begun to extend operations into Shanghai and Guangzhou. We expect these cities and others to provide the backbone for growth in fiscal years 2017 and 2018.
Marketing Tactics
To promote its innovative online-to-offline (O2O) commerce platform at this stage, Moxian is using some traditional marketing techniques. A cadre of local sales representatives will be deployed in high-priority communities to spread the word about Moxian to merchants. Typical merchant participants are in the food, beverage, beauty and healthcare sectors. Merchants can sign up for a free account that will give them an on-line 'do it yourself' space. A monthly fee allows merchants to benefit from the full effect of social media, with basic access averaging $100 per month. Based on data from the beta and first commercial launches, management believes that approximately 10% of merchants that sign-up for the Moxian 1.0 platform will become paying participants. To accumulate the first consumers in each target market, the company is using a low-cost approach based on affinity groups. Residential groups, sports teams, school affiliations and other affinity groups are offered the opportunity to set up, at no charge, a sharing and communications portal on the platform for their interest group. Participants are then exposed to advertising as well as special offers by merchant members.
Outlook
Moxian has made great strides toward commercializing its e-commerce platform featuring online-to-offline technologies. The company completed de¬velopment of the Moxian Merchant and User apps in late 2015 and began full-scale pro¬motion in early 2016. The launch paves the way for a ramp in revenue before the end of fiscal year 2016.
More importantly, manage¬ment has made progress in burnishing the balance sheet. A private placement of com¬mon stock was completed at $1.00 per share and a portion of outstanding related party debt was paid down. Addition¬ally, the Company reduced the number of shares outstanding through retirement of insider shares. A 1-for-2 reverse stock split helps pave the way for an up-listing to a major stock exchange and the suc¬cessful completion of a public offering of common stock.
Management
Moxian's management team has more than 100 years of combined experience in a variety of pertinent endeavors, including management of private and public enterprise, multi-national organizations, quality, engineering and procurement, finance, marketing, communication and more. Together, Moxian's management team is effecting the company's aim to create and lead a personalized social network platform that best fits users and businesses.
James Mengdong Tan - Chairman and Chief Executive Officer
Currently the CEO and director of 8i Capital Limited. More than 20 years of experience managing private and public companies in Asia and USA. Previously worked as chairman and CEO of Vashion Group (SGX listed); executive director and CEO, Vantage Corporation Limited; and director of Pacific Internet Ltd.
Nicolas Lin Kuan Liang - Corporate Advisor
Currently working for 8i Capital Limited. Previously worked at Chance Investment Inc. and FM Holdings Limited.
Dr. Ng Kek Wee - Chief Technology Officer
Creator of most successful "cloud service offering" for secure financial institutions and corporations. Received award for "best services orientated architecture" consulting firm. He has a Ph.D. in Services Oriented Architecture (SOA).
Shi Guang Yu - Chief Operation Officer
Previously worked as COO of social commerce company Geile, 365gl.com and COO of e-Commerce company Nidulus, iohuo.com.
Edmund Ooi Boon Hock - Vice President of Creative Marketing
Previously worked at Pico International Worldwide, Cimaron Group USA. Recognized by Asia Television Awards and Singapore Economic Development Board for creative direction and music and use of advance media technology in 3D, AR and VR. Produced and directed SEA Games Opening and Closing Ceremonies.
Clarence Luo - Vice President, Product Development
Previously served as senior product manager for Global Services, Nokia Siemens Networks; and as senior product manager for Motorola Global Services.
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