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LFLS Well Prepared for Abundant Opportunities
If you look at a map of the U.S. that is shaded according to the percentage of housing units that are in foreclosure, the focal points of the county’s recent real estate meltdown can still be seen. Nevada continues to lead the list, as it did during the heart of the crisis, while Florida, always near the top, now ranks second. But California, once running close to Nevada, has recently improved significantly. In fact, California is now experiencing what some are calling the beginning of a real estate boom.
A few years ago, California was considered one of the ground-zero states in terms of foreclosure activity, with California and a few other hard hit states accounting for more than half of all foreclosures in the nation. Some California cities, like Merced, had foreclosure rates topping 10%. In 2009, a record 600,000 homes in California received a foreclosure filing, the greatest number of any state.
Today the California real estate headlines are all about shrinking inventory and rising prices. The number of foreclosure sales in California has dropped to nearly half of what it used to be, while sales prices have increased every month for the past year. Most recently, median sales prices in California are reported to have jumped by over 8% in March alone.
California-based Loans4Less.com, an expanding online mortgage loan brokerage, finds itself in a perfect position to take advantage of this rapidly rising sea. However, unlike the previous real estate bubble, where mortgages were nearly handed out like candy at a state fair, today’s mortgage market is far stricter. It’s a new-found respect for the principles of sound underwriting that fits neatly with the Loans4Less philosophy of focusing on “A” paper residential loans. The company was recently ranked by Origination News as one of the top 2012 loan producers by dollar volume, and they are actively seeking to use partnerships and online technology to expand their successful business model across the country.
For more information, visit www.Loans4Less.com
LFLS Takes Advantage of Print Advertising to Drive Online Business
As seemingly every aspect of information flow becomes digitized, it would appear that there is no place left for print-based marketing. Revenue from online advertising surpassed revenue from print advertising back in 2010, and the distance between the two continues to grow. Newspapers and magazines have attempted to make up for losses through their own digital efforts, but found themselves late to the game, and have had trouble restructuring themselves to a fundamentally different environment.
However, there remain aspects of the print world that have yet to be adequately replaced by digital technology. In spite of the exodus from print media there are important print marketing options that companies are now beginning to recognize. Publication advertising space is often far less crowded today, allowing individual ads to stand out in a way not possible before. Print advertising rates, traditionally negotiable, are subject to far heavier discounts as publications shrink and publishers scramble for business. And there are types of print advertising that are still highly effective at reaching a niche audience.
An example is Loans4Less.com, a fast growing online mortgage loan brokerage, expanding nationally from its California base. The company has dedicated itself to online technology, structuring itself from the ground up to an online platform that it can spread across the country. So it’s ironic, and indicative of the still appreciated power of print media, that Loans4Less has recently chosen to launch a major print-media based marketing campaign. The company intends to use 133 provincial newspapers in California to reach 1.7 million readers focused on the real estate and mortgage market.
The company’s Chairman and President, Steven Hershman, summed up the rationale behind the move: “Newspaper advertising is a cost-effective way to reach a highly targeted demographic. The existence of Internet marketing doesn’t mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage brokerage and pricing services.”
For more information, visit www.Loans4Less.com
LFLS Recognized as a Top Residential Loan Originator
Loans4Less.com, an online mortgage loan brokerage firm focused on Conforming loans, today announced it has been ranked by Origination News as one of the top 2012 loan producers by dollar volume.
Loans4Less.com recorded loan volume of $104 million on a total of 309 loans issued last year. The publicly traded online mortgage loan brokerage was ranked in the top third, taking place 66 out of 200 top residential mortgage loan originators in the United States,
Steven M. Hershman, Chairman & President of Loans4Less.com, stated, “We have diligently worked to advance broader operations without compromising the quality of current services and outreach. Being ranked in the top third of the list of leading loan producers is testament to our commitment to the Company, our customers and our shareholders. We intend to maintain this upward trend as we continue to increase the value of the Loans4Less.com brand.”
As previously announced, the company is pursuing opportunities to offer its loan services to customers outside the State of California, focusing on proven marketing strategies and business practices.
“We are on track to expand our Loans4Less.com brand and seek JV Partner(s) to duplicate our [California] origination model in other states and in the meantime we are focused on the two most important rules for a long-term superior success rate, ‘better before cheaper and revenue before cost,’” [per article in Harvard Business Review, April 2013].
For more information on the company, visit www.Loans4Less.com
LFLS Reports Anticipation of Becoming Fully Reporting by 2014
Loans4Less.com, a publicly traded online mortgage loan brokerage focused on Conforming loans, today announced that it is on target to become a fully reporting company next year. The company’s Annual Report & Audited Financials for 2012 have been posted at www.otcmarkets.com/stock/LFLS/filings.
The online mortgage loan brokerage also reported initiatives to ink licensing and/or joint-venture arrangements as well as possibly pursue other loan products to rebrand Loans4Less.com as a general loan consumer portal while continuing to offer mortgages as its base service.
Steven M. Hershman, Chairman & President, commented, “We are excited to be on track to become a fully reporting company and provide greater transparency to investors. As we continue down this path, the Company’s aim is to raise equity capital via the pending CROWD financing offering rules and invest in a new platform of technologies. This will enable Loans4Less.com to accelerate revenue growth through aggressive advertising and marketing with the focal point of establishing a recognizable national loan brand name.”
For more information on the company, visit www.loans4less.com/lfls-investor-relations.html
Why the Bubble Has Set the Stage for LFLS
It was called not only the biggest bubble in real estate history, but the biggest bubble of any kind that has ever happened. It involved not only the U.S., but countries around the world, with the globalization of economic markets feeding the spread. Any time that the market value of something is based primarily upon independent price inflation not tied to corresponding changes in fundamentals, it can be termed a speculative bubble. It’s an occasional though inevitable occurrence in free markets, able to tempt even foundational institutions with the prospect of easy money. But it doesn’t take a serious student of history to recognize that every bubble is inevitably followed by some sort of crash.
In 2003, a healthy rise in U.S. real estate prices began to turn into a boom, with average new home prices jumping nearly 50% over the next three years. Then, in 2006, the inflow of money dwindled, soon turning the other way. By 2008, the outward flow had become a panic, with falling prices eventually leaving close to a quarter of all U.S. homeowners owing more on their homes than they were worth in the market. In some states, thousands of homes were simply deserted as people walked away from mortgages. Finally, in 2012, prices bottomed out, and investors, who had never gone completely away, began to pounce, purchasing and holding property as rentals and waiting for prices to go up, which they are now doing.
With some cities now seeing double-digit price gains, including parts of California, and with mortgage rates still low, the dream of home ownership has come back to life in a big way. Even those who got hit the worst are looking to jump back in. But the loan market today has little in common with that of 2006, based as it is on much stricter credit requirements.
It’s a world tailor-made for California-based Loans4Less.Com, a rapidly growing online mortgage loan brokerage. The company focuses on conforming “A” paper loans, and is actively developing a national Web-based loan origination platform for joint venture and licensing partners. The company is in a unique position, and is highly optimistic about the growth of its target market as housing bounces back, an understandable view considering the company’s total revenues for 2012 increased by approximately 64% compared to 2011.
For more information, visit www.Loans4Less.com
LFLS Champions the Customer
Borrowers go to Loans4Less.com, a growing California-based online mortgage loan brokerage, for easy to access loan and related real estate information, but primarily for the company’s advertised interest rates and closing costs. Since Loans4Less deals with many wholesale lending institutions, they can put together a range of mortgage products to suit the needs of the customer.
But the company’s real strength is that it has integrated the sometimes complex world of residential mortgage loans into an online environment in such a way as to create an attractive platform with compelling options for joint venture and licensing partners as well as for end consumers. It’s an approach that is highly cost effective, providing the leeway for the company to offer flexible packages that are especially attractive to low interest rate seekers. At the same time, Loans4Less is also up-front about risks and the need for careful evaluation, representing an openness and dependability that attracts new buyers.
An example is the company’s “Lock and Float Down Policy”. Depending upon what the borrower is looking for, Loans4Less is able to lock in interest rates. It sounds good, but rates can go down as well as up. To deal with this, the company can seek to “re-lock” a loan with a different lender in order to obtain better terms. However, in times of high-volume or volatile markets, they may advise the borrower not to adjust the original rate lock, avoiding the risk of gambling for a marginally lower rate that may not materialize. They also point out that current mortgage industry practices prohibit the use of appraisal reports derived from a different lender or third party. So, if a loan is cancelled in order to resubmit to a different lender to obtain a lower “float down” rate, it may end up requiring an additional appraisal and associated fee.
It’s this concern for open communication and the application of experience to protect the customer that is especially important to prospective borrowers, coming out of a real estate market where many were burned by careless practices.
For more information, visit www.Loans4Less.com
LFLS Launches New Marketing Initiative to Reach a Potential 1.7 Million
Loans4Less.com, an online mortgage loan brokerage firm focused on conforming loans, today announced the company is ramping up its brand exposure and market penetration by launching a targeted newspaper advertising campaign to a circulation of more than 1.7 million readers in California.
“Newspaper advertising is a cost-effective way to reach a highly targeted demographic,” Steven M. Hershman, Chairman & President, stated. “The existence of Internet marketing doesn’t mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage brokerage and pricing services.”
Loans4Less.com’s attractive newspaper advertisement will be used to promote its services in 133 provincial papers in California.
“Because we’re utilizing the newspaper medium, we know the exact scale, cost and reach of our campaign, which allows us to gauge the ad’s effectiveness as we receive new loan inquiries,” Steven Hershman concluded.
LFLS and the Challenge of Going National
When California-based online mortgage loan brokerage Loans4Less.com recently reported their selected audited 2012 financials, revealing an impressive 64% jump in annual revenues, in addition to the payoff of $98,000 in revolving debt, it was clear that the company was ready to move forward with its goal of expanding to become a national loan origination platform.
In spite of the fact that the residential mortgage loan market is still somewhat encumbered by strict underwriting requirements, a reaction to the country’s unprecedented real estate crash, Loans4Less is still going strong. Part of this is due to the fact that the company remains focused on solid conforming mortgages, and consider themselves “conforming and jumbo A-paper experts”. Their outlook is optimistic, and they are actively involved in developing a loan origination platform of national scope for joint venture and licensing partners.
Loans4Less obviously knows that expanding their mortgage brokerage capabilities nationally is not as simple as adding more pages to a website. Every state has a unique set of rules relating to residential financing, and the company intends to position itself as the last word for those seeking mortgages and real estate information. Below are just a few of the areas where rules can vary from state to state:
• Loan Flipping – Depending upon how it is defined, loan flipping, the aggressive selling of refinanced loans that are of no real benefit to the consumer, is banned in most states. (This is not to be confused with real estate flipping, which is the purchase and quick resale of properties.)
• Negative Amortization – Loans that require very low payments, but which cause the principal to continue growing, are also banned in many states.
• Prepayment Penalties – Surprisingly, a number of states still allow lenders to include some form of financial penalty if the borrower pays off the loan early.
• Debt To Income Ratio – States vary on how lax lenders can be in determining the ability of the borrower to repay a loan.
For more information, visit www.Loans4Less.com
LFLS Reports Select Audited Financials 2012
Loans4Less.com, publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform, announced certain audited financial results for the year ended December 31, 2012.
Total revenues for 2012 increased by approximately 64% compared to 2011. The company also reported the payoff of $98K in revolving debt from free cash flow, which made a significant improvement in Loan4Less.com’s balance sheet. According to today’s press release, the Annual Report 2012 will be posted in due course.
Loans4Less.com believes the mortgage origination market will stay very active this year even though lender underwriting standards are enabling only best credit quality borrowers to close on their loans. The current mortgage market mainly consists of Fannie Mae/Freddie Mac Conforming fixed rate refinancings.
Steven M. Hershman, Chairman & President, stated, “Purchase activity is gaining traction with mortgage rates still very low. Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion. We are developing an all-state mortgage loan origination platform for joint venture and/or licensing partners in order to brand and expose Loans4Less.com as a national site for loan products and earn revenues from these ventures.”
LFLS Anticipates Solid Growth as Housing Market Continues to Thaw
Pending home sales for January rose 4.5%, better than an increase of 2.0% pegged by most analysts. The National Association of Realtor Wednesday said the index climbed to its highest reading in nearly three years, marking a 9.5% improvement over the same time last year. Following the report, U.S. markets cruised higher as investors read the data as evidence the housing market will keep recovering.
Knowing that lender underwriting standards are more favorable for best-credit borrowers than sub-prime borrowers, Loans4Less.com, a California-based online brokerage firm focused on standard “A” paper loans, is experiencing growth along with the broader market.
According to preliminary figures, LFLS anticipates full-year 2012 revenue growth of 61% to $1.03 million versus revenues of $644,000 reported the year prior, and a 41% increase in earnings to $262,000. The company also trimmed $98,000 in revolving debt from free cash flow.
Despite signs the housing marketing is stabilizing, the crash and wake of 2008 isn’t far enough in the past for many hopeful homebuyers. To alleviate concern and streamline the home buying process, LFLS offers a myriad of online services, such as mortgage calculators, service partners, organizational tools, industry news, and even a searchable glossary where potential buyers can familiarize themselves with mortgage lingo.
With interest rates near record lows and the housing market signaling a broader economic rebound, company chairman and President Steven M. Hershman believes the company is positioned to benefit as confidence in the market grows. LFLS plans to take advantage of the warming housing environment by expanding service to include offerings in more states.
“Purchase activity is gaining traction with mortgage rates near record lows. Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion,” Hershman stated in a press release last month.
For more information visit www.Loans4Less.com
LFLS Service Partners
The act of buying and moving into a new home can involve far more than a simple purchase transaction. It can easily become a whole series of activities that ends up dominating your life for months, even years. Beginning with the causes of the move (relocation due to a new job or personal issues, seeking a bigger or smaller home, financial factors, tired of renting, etc.), a move usually involves a lot of research, evaluating houses and neighborhoods, possible real estate agents, checking out financial options, setting up movers and coordinating all the legal work with the actual physical move, taking care of needed fix-up, and dealing with a new set of services and utilities. It can be daunting, especially for first-time buyers.
Loans4Less, a California-based online residential mortgage broker, has begun the process of building a centralized database of service providers in California and elsewhere that can make the moving process easier. As contacts are developed, the information will be moved to Loans4Less websites, providing a growing resource for buyers across the country. This will be good for consumers, but of course it’s also good for Loans4Less, since it gives the company an opportunity to show why their AAA-rated mortgage brokerage service is the best in the business.
Below are some of the service partner lists soon to be populated on the Loans4Less websites:
• Accountants/CPA’s
• Alarm & Security Systems
• Appraisers
• Architects
• Attorneys
• Building Contractors
• Business Inventory Factoring
• Business Lending
• Carpet Cleaners
• Commercial Real Estate
• Credit Counseling
• Credit Repair
• Debt Settlement
• Electricians
• Escrow & Title
• FHA & VA Loans
• Financial, Estate & Retirement Planning
• Flooring
• Foreclosures
• Garden & Landscaping
• Hard Money Mortgages/Trust Deeds
• Heating & Air Conditioning
• Home Equity Loans & Lines
• Industrial Real Estate
• Insurance Services
• Interior Design & Decorating
• Kitchen & Bath Remodeling
• Locksmiths
• Plumbers
• Pools & Spas
• Property Inspectors
• Property Management
• Realtors
• Reverse Mortgages
• Solar Energy Systems
• Termite & Pest Control
• Time Shares
• Windows & Screens
For more information, visit www.Loans4Less.com
LFLS Sits Comfortably Above the Fray
It’s an inconvenient reflection on America’s biggest financial institutions and the agencies designed to watch them. The real estate bubble and eventual crash brought a slew of hearings, all pointing to the same picture: People in high places not doing their job. The bubble of exploding housing prices proved too tempting for many in the business, leading to mortgage investment decisions that were based on price speculation instead of the borrower’s ability to pay or credit worthiness. Loose financing accelerated the fire, drawing in more investors and more buyers.
Like any bubble-based market fueled by speculative greed, as long as money flowed in and prices went up, the illusion had legs. People got rich, which drew in still more people and more money. Speculative individual loans became speculative packages, until much of the industry was resting on a house of cards. Of course, as always happens, the flow of funds eventually slowed, and the market began to realize that the emperor had no clothes. Those who had gotten in were faced with the problem of getting out, and the eventual stampede and collapse took much of the economy with it.
The result of it all has been, and will continue to be, a spate of new regulations designed to ensure that housing loans are based upon sound lending practices versus speculation, although some would say that the problem was never the lack of regulation but rather a lack of enforcement.
Whatever the conclusion, Loans4Less.com, a successful online mortgage broker based in California, finds itself sitting comfortably above the turmoil. As a mortgage broker focused on “A” paper loans, the company is poised for strong growth and is recognized for carefully avoiding the risks of the subprime market. “A” paper loans traditionally require a high credit score, full documentation of income and assets, a low debt-to-income ratio, and a significant down payment. In effect, Loans4Less approaches the market in exactly the way that it should have been approached by all before the housing bubble had a chance to form.
LFLS Engages KMJ Corbin to Audit Financials, Reports Growth Strategy
Loans4Less.com today announced that it has engaged the CPA firm KMJ Corbin & Co. to audit its financials. KMJ Corbin specializes in SEC Auditing & Reporting, Corporate Tax, and Sarbanes-Oxley services.
Loans4Less.com is a publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform for standard “A” paper conforming residential mortgage programs. The company is also prioritizing a brand building strategy by growing revenues via cost effective advertising and expanding into more U.S. states to maximize shareholder values. The company maintains an A+ TrustLink rating with the Better Business Bureau.
Loans4Less.com also reported today that the company has recently added an automated Guaranteed Closing Cost Calculator feature to its website that will help consumers view their respective non-recurring closing costs as associated with various specific interest rate choices. Loans4Less.com promises future functionality to its website.
Steven M. Hershman, chairman and president of Loans4Less.com, said, “Our main focus this year is to expand the Loans4Less.com platform into additional states. Loans4Less is proceeding with a financial audit which we believe will add credibility and establish a more transparent foundation for us to raise capital. The company is profitable; however, increasing investor interest is anticipated to accelerate the implementation of our growth initiatives.”
For more information, visit www.loans4less.com
Please contact the company directly for an answer to your question.
Mail:
Loans4Less
210 Avenue I, Suite F
Redondo Beach, CA 90277-5622
Phone:
Toll Free (877) 981-LOAN
Local (310) 540-0157
Fax:
(310) 316-1573
Email:
info@loans4less.com
Testimonials
http://www.loans4less.com/client-testimonials.html
Loans4Less.com is not exposed to the risks and/or problems that are associated with sub-prime lending. Having never defaulted on an obligation or been involved in any litigation, the company is poised for rapid growth in today's low interest rate environment with its industry leading reputation and well established relationships with respected lenders.
LFLS Knows the Language
Consumer-oriented online mortgage broker, Loans4Less.com, has learned that one of the challenges facing consumers looking for residential mortgages is simply understanding the many real estate and financing related terms. If a contract, for example, has a term that a buyer or seller doesn’t fully understand, it can lead to serious problems down the road. Simply talking with a professional about a real estate transaction and related financing can be difficult without knowing the language.
To this end, Loans4Less has incorporated a very simple but important consumer tool on their websites. It’s a comprehensive and searchable real estate and financial glossary, covering hundreds of related terms that can pop up in real estate and mortgage transactions. Out of all of them, some of the first few basic ones are listed below. Ask yourself how many of them you know.
• Acceleration Clause – A provision in a mortgage that gives the lender the right to demand immediate payment of the outstanding loan balance under certain circumstances. Usually when the borrower defaults on the loan.
• Adjustment Date – The date the interest rate changes on an adjustable rate mortgage.
• Amortization Schedule – The breakdown of individual payments throughout the life of an amortized loan, showing both principal contribution and debt service (interest) fees.
• Assessment Ratio – The comparative relationship of a property’s assessed value to its market value.
• Assignment – Transfer of ownership of a mortgage usually when the loan is sold to another company.
• Biweekly Mortgage – A mortgage where you make “half payments” every two weeks, rather than one payment per month. This results in making the equivalent of 13 monthly payments per year, rather than 12, significantly reducing the time it takes to pay off a thirty year mortgage.
• Bridge Financing – An interim loan made to facilitate the purchase of a new home before the buyer’s current residence sells and its equity is available to fund the new purchase.
• Buy Down – Extra money paid in a lump sum to reduce the interest rate of a fixed rate mortgage for a period of time. The extra money may be paid by the borrower, in order to have a lower payment at the beginning of the mortgage. Or paid by the seller, or lender, as incentive to buy the property or take on the mortgage.
• Chattel – Any personal property which is not attached to or an integral part of a property. Chattel is not commonly taken into consideration when appraising the value of real property.
• Conventional Mortgage – A traditional, real estate financing mechanism that is not backed by any government or other agency (FHA, VA, etc.).
• Deed Of Trust – A document which transfers title in a property to a trustee, whose obligations and powers are stipulated. Often used in mortgage transactions.
For more information, visit www.Loans4Less.com
looks good... how is the integrity of mgt.?
LFLS Reports Preliminary 2012 Financial Results
Earlier this morning, Loans4Less.com provided certain preliminary financial results for the year ended December 31, 2012. Revenues for the year are expected to increase by approximately 61% compared to the prior year. Annual Net Ordinary Income is 41% greater compared to 2011. An improvement of $58K in the balance sheet is also anticipated with $98K in revolving debt paid off from free cash flow.
According to today’s press release, the complete 2012 annual report and financial results will be posted in due course. E&OE.
Loans4Less.com projects the mortgage origination market will stay very active this year even though lender underwriting standards are allowing only best credit quality borrowers to close on their loans. The current mortgage market mainly consists of Fannie Mae/Freddie Mac Conforming fixed rate loans for refinancings.
“Purchase activity is gaining traction with mortgage rates near record lows,” Steven M. Hershman, Chairman & President, commented. “Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion.”
For more information, visit www.loans4less.com
LFLS Tracks Your Rate for You
Home mortgage rates have been at historic lows, which is good news for prospective home buyers as well as homeowners considering refinancing. Contemplate this: Even a one point drop in mortgage rate on a 30-year loan for an average home could easily result in a total savings of nearly $40,000 over the full course of the loan. But many variables go into making a refinance decision, and it’s not right for everyone. Nor is it wise to refinance too many times, since hefty up-front charges may eliminate the benefit from lower rates.
There are many reasons people may consider a refinance beyond securing a lower interest rate. They may want to consolidate multiple existing loans, including paying off high-interest short term loans. They may want a longer term loan that will reduce monthly payments, even if the interest rate isn’t that much lower. They may want to replace a variable rate loan with the security of a fixed rate loan.
If considering a refinance, you will want to consider other variables, such as how long you expect to stay in the house. The longer you hold a loan, the greater its potential effect, and you want to be sure that you hold it long enough for any savings to offset the closing costs. You will also want to verify your credit situation, which may have changed over time.
On top of all this is the fact that mortgage interest rates will continue to change. You may decide that the available rates today are not good enough, but that may not be the case in the future. And you may not want to spend time every day seeking out the lowest rates to determine when they’re finally suitable.
Loans4Less, a trusted online national mortgage broker, has a wide range of online tools to help buyers decide if it’s time to refinance, but one of the most useful is their Rate Tracker notification system. Once you’ve used their free mortgage calculator to determine the type of loans and rates you want, you can use their Rate Tracker to automatically track interest rates on different loan types and notify you when a rate comes up that fits your specified needs. It’s one of the many services the company offers that continues to draw traffic and boost their business.
For more information, visit www.Loans4Less.com
LFLS Makes Mortgage Calculation Easy
Few industries have not been touched by the Web and all of the potentials it represents. In the case of Loans4Less, an expanding online mortgage loan broker dealing with residential mortgages, the Web offers a revolution in the way home buyers can shop for mortgages. Unlike some businesses, including many mortgage and real estate businesses, which simply add a Web front-end to their traditional market presence, Loans4Less has made the Web a foundation for its operations, taking full advantage of the latest online technologies. The company sees this as key to growing a devoted fan base, prospects that will become solid customers as they get drawn into the process, becoming comfortable with the company’s information capabilities and trustworthiness.
A good example is the company’s online mortgage calculator and pre-qualifier that provides an easy, flexible, and confidential way for people to get a clear idea of the true costs and fees associated with a new mortgage. Without entering any personal or contact information, viewers can easily manipulate any combination of variables on sliding scales, and see how each is affected by the other, allowing them to arrive at the perfect combination for their needs. All numbers are automatically adjusted to avoid scenarios that are unsupportable, with variables including:
• Income
• Purchase Price
• Monthly Payment
• Total Loan Amount
• Loan Term
• Interest Rate
• Property Tax
• Property Insurance
• Down Payment
• Loan Origination Fee
• Loan Points
The system even does graphical breakdowns, showing, among other things, how the loan will amortize over time. Not only do such online capabilities attract customers, they also educate prospects in what to expect, making the eventual loan application process go much more smoothly and satisfactorily for everyone involved, something that builds customer loyalty and word-of-mouth market support.
For more information, visit www.Loans4Less.com
LFLS Redefines the Online Mortgage Broker
The idea of using a broker of any kind, a middleman acting as representative between two separate parties, has always been met with a certain amount of skepticism, perhaps based on the notion that they are unnecessary or even disreputable, offering little of real value for what they get paid.
It’s a common attitude, but, with few exceptions, it’s a myth. Although there are many types of brokers, some paid more than others, most brokers provide users with critical services for relatively little money, partly because many of the deals a broker spends time on never come to fruition and the broker gets nothing. But having a competent and reputable broker as a representative in serious transactions is almost always a good decision. Regardless of the particular type of broker, they know the industry and its secrets, and will almost always more than pay for themselves. Going into such financial transactions without a broker is a little like going to court without a lawyer, it seldom works out. The problem isn’t whether or not to use a broker, but simply how to find one that is both capable and honest.
That is the core of the Loans4Less message. The company is a growing online mortgage loan broker focused on the residential mortgage business, and continues to establish itself as a potent and trusted online resource through its emphasis on transparency, information, and service. Their online presence draws viewers by being a valuable resource of general mortgage and real estate information as well as clear and up-front information on their own way of doing business. It’s an approach that provides an unexcelled comfort level to mortgage seekers, and represents the basis of the company’s organic growth, all backed up by an A+ TrustLink Rating with the Better Business Bureau. As such, Loans4Less is redefining what an online mortgage broker can be.
For more information, visit www.Loans4Less.com
LFLS Positioned to Benefit from Growing Housing Demand
What a difference a year can make. Toward the end of 2011, the real estate market, and all of the industries that depended upon it, were struggling as perhaps never before in history, and it seemed like the housing slump would continue forever. Housing prices had dropped again in 2011, though not by much, and nothing compared to the double digit losses experienced earlier in the recession.
By some measures, housing prices finally hit a low in February of 2012, and then began to show some life, initiating quarterly rises that continue today. It was the end of a 5-year slide that began back in early 2007. Most recently, the Federal Housing Finance Agency’s seasonally adjusted purchase-only house price index rose by 1.1 percent from the 2nd quarter to the 3rd quarter of 2012. Over the latest four quarters, the index is up 3.3 percent.
The earlier flood in housing inventory is now just a memory, with supply beginning to tread historic lows, down most recently by 17% year-over-year in October 2012. Delinquency rates have also dropped year-over-year and existing home sales are rising. Housing production is also up, though fed more by multi-unit properties, with builder confidence hitting a post crisis high.
This is all exceptional news for real estate based companies such as growing online mortgage loan broker Loans4Less.com. Although the real estate industry is a lot thinner than it used to be, those companies that are around now face a wealth of pent up demand, moderated only by the stricter mortgage policies now in place. And these policies are not as much of a challenge to Loans4Less, which focuses on “A” paper loans. Moreover, the fire is being further stoked by historically low mortgage interest rates.
For more information, visit www.Loans4Less.com
LFLS Represents an Important Resource for Consumers
Loans4Less.com is intended to be a valuable source of mortgage and real estate information for individuals interested in residential mortgages, in addition to providing a user-friendly portal to the company’s own residential loan brokerage services. To this end, the company offers critical guidance on what consumers need to understand when seeking a mortgage loan.
Regarding their own mortgage process, the company emphasizes the need for full and clear communication at all levels, an openness that is especially important and attractive to online viewers. Their stated aim is to make the mortgage decision process comfortable and straightforward by providing an honest itemized Truth-In-Lending Disclosure and Mortgage Loan Disclosure Statement/Good Faith Estimate from the outset. They commit to the consumer that their terms will not change unless they deliver a revised Truth-In-Lending Disclosure and Mortgage Loan Disclosure Statement/Good Faith Estimate, which the consumer must sign, date, and deliver back to the company, minimizing the chance for miscommunications.
Loans4Less sites also attract consumers by delivering valuable general advice that every mortgage seeker should have, regardless of where they look for a loan:
• The company emphasizes that, when shopping for a loan using an Annual Percentage Rate (APR), consumers should also compare the itemized dollar closing costs. They indicate that using an APR by itself can be confusing and even misleading without knowing the actual dollar costs used to calculate the APR. Always compare the non-recurring closing costs and be aware of the recurring costs such as taxes, insurance, and/or accrued interest.
• Loans4Less advises all borrowers to take into account the new considered loan program, interest rate, and closing costs, and to calculate the time-recovery of those costs in the form of lower monthly payments versus any current outstanding loan amortization schedule.
• Although the company is careful not to give tax advice, they point out that it is their understanding that discount and origination points are not immediately tax deductible when refinancing, and that borrowers should consult with their tax advisor or CPA as to how this and other factors may affect them.
For more information, visit www.Loans4Less.com
The Professional Commitment of LFLS
A mortgage loan is one of the most important commitments the average person makes. And the first step that most consumers take today when looking for a suitable mortgage loan is to search the Web, hoping to track down the best deal for their particular needs. But looking online for a mortgage loan can be extraordinarily frustrating when all you have to deal with is a bunch of competing websites.
A common concern that consumers have when looking online for a mortgage loan is the lack of transparency. People get hit with a world of numbers, but still feel uncertain about exactly what they are getting or who to trust. With all of the rates and fees and types of loans, it’s easy to be confused, even intimidated, and flashy sales-oriented websites make matters worse. In many cases, online presentations seem more devoted to making a sale than in truly clarifying options. Even more concerning is everything that is not said, important information that may not come out until the consumer is already actively engaged in the mortgage process.
Loans4Less, a growing web-based mortgage broker, has targeted exactly this widespread consumer concern, providing not only a clear and easy-to-use source of mortgage loan information through multiple websites, but also a written and unambiguous statement of their professional promise to the consumer. It lays out in straight-forward language all of the things they are committed to do, including:
• Offering the lowest deliverable rates and closing costs
• No rate or points quotes that are not deliverable
• Guaranteed closing costs
• Clear procedures for loan application and ongoing communications
• No passing of confidential customer information to any third party
• No ordering of credit profiles without specific customer permission
• The most professional service and communication
They also include important information that consumers need to consider when comparing mortgage loans, to protect people from deceptive presentations and practices. It’s all about transparency and clarity, which has been key to the company’s positive reputation and growth.
For more information, visit www.Loans4Less.com
LFLS Announces Positive Financial Results for the Third Quarter 2012
Today, Loans4Less.com announced selected financial results for the third quarter ending Sept. 30, 2012. The quarterly report is available in its entirety on the OTC Markets Web site.
Total third quarter 2012 revenues for the company showed an increase of around 56 percent compared to the third quarter of 2011. The company’s third quarter net income showed an increase of 437 percent as compared with the same quarter of the previous year. This substantial improvement is related to greater consumer awareness of Loans4Less.com’s online services as well as exceptionally low national mortgage rates.
As of Sept. 30, Loans4Less.com had cash and liquid investments totaling $72.5K, which is an increase of approximately 806 percent over the previous year. The company’s total liabilities decreased from around $206.6K to $79.4K, which represents a decrease of around 61 percent.
Despite the current reality that lender underwriting standards allow only best credit quality borrowers to close on their loans, the mortgage origination market is nonetheless expected to stay very active for the remainder of this year. Currently, the mortgage market primarily consists of Fannie Mae/Freddie Mac Conforming fixed rate refinancing loans.
With mortgage rates at record lows, purchase and refinancing activity continues to rise. It is anticipated that highly favorable market conditions will continue facilitating substantial ongoing improvement as Loans4Less.com continues driving business growth and planning initiatives for future expansion. Loans4Less.com is currently interviewing CPA firms with the aim of attaining audited financial statements in the first quarter of 2013 to position itself to be placed in a Recognized Manual and be able to raise capital at favorable terms for growth initiatives.
Loans4Less.com is a publicly traded online mortgage loan brokerage. The company’s aim is to become a national loan origination platform for standard “A” paper conforming residential mortgage programs. Loans4Less.com continues to be an A+ TrustLink rated company with the Better Business Bureau and provides highly competitive rates, terms and costs; daily rate updates; and other market information.
The company prides itself on service that is exceptional and honest. Loans4Less.com does not operate a warehouse line of credit, hold trust funds, lend directly or service loans, and Loans4Less.com is not exposed to the risks and/or problems associated with sub-prime or alt “A” lending. The company relies on various wholesale lenders for its retail home loan programs, and the main focus of Loans4Less.com is to rapidly grow gross revenues through smart and cost-effective advertising, licensing, and/or third party agreements that effectively build the company’s brand name in order to maximize shareholder values.
LFLS Knows the Value of Reputation
A reputation takes a long time to build, but carries more behind-the-scenes influence than anything else. In this world of high-speed global communications and social networking, reputation is very quick to carry. Word gets around about good service and bad service, and the anonymity of the web encourages users to speak their minds, even to the point of exaggeration. In addition, if your interface with the public is primarily online, the importance of reputation is even greater, since the consumer isn’t able to look anyone in the eye and develop a personal relationship. With all of the talk about facilitating communication, the web has more often been called cold and impersonal, making it difficult for industries that used to depend upon trust and a handshake.
Loans4Less, a web-based mortgage broker, focused largely on the California residential marketplace, has recognized this critical fact from the beginning, to the point that the company has based its entire philosophy on transparency and up-front reliable data, with none of the hidden fees and other ugly surprises that consumers have come to expect from much of the mortgage industry. Although they are quick to display their hard-earned official credentials, such as an A+ TrustLink Rating from the Better Business Bureau and an Internet Consumer Group award for being in the top 10% nationally for consumer satisfaction, their real strength is the undercurrent of positive response from users. It’s this informal word that carries the weight.
The company’s website, in addition to a comprehensive range of straight-forward data on interest rates, points, and market conditions, also links to a full-page company commitment statement, stating very clearly that they do not quote rates and/or points that are not deliverable. They do not practice inducement tactics such as posting unrealistic quotes. Nor do they sell or pass on a prospect’s confidential information to any third party and do not order a credit profile reports without a prospect’s prior permission.
In short, the company knows what’s really important to online consumers, and has made it a foundational part of their strategic growth plan.
LFLS Depends Upon Expert Functioning in Two Industries
Loans4Less.com, as a Web-dedicated mortgage broker currently focused primarily on the massive California residential marketplace, must have its feet planted firmly in two related but individual industries: finance and real estate. With the financial and housing earthquake that the nation recently experienced, this has required an operational team that is well-versed in the changing market and regulatory aspects of both.
• Steven Hershman (Chairman, President, Treasurer, and CFO) has devoted much of his professional life to the development of Loans4Less and its above-board and transparent approach to the mortgage market. A citizen of the United States and the UK, he holds a California Real Estate Broker License, but started his career on the London Stock Exchange in 1977 where he became a Member of The London Stock Exchange in 1981. Between 1982 and 1990 he worked for Thomson McKinnon Securities, Inc. and Ladenburg, Thalmann Members of The New York Stock Exchange. Then, in 1990, he became a mortgage broker, forming, in 1993, Union Discount Mortgage, Inc.
• Julia Greenfield, Attorney-At-Law (Director, Secretary) has been a practicing attorney since 1976, representing several major savings banks and mortgage lenders, and specializing in mortgage banking laws with an emphasis on origination, servicing, secondary market whole-loan sales, securitization of prime and subprime residential mortgage loans, Truth-In-Lending and regulatory compliance under federal and state law. She is a member of the State Bar of Pennsylvania, State Bar of California, and American Bar Association. She received her Juris Doctorate in May 1976 from Villanova University School of Law, and her Bachelor of Arts (Phi Beta Kappa) in 1973 from the State University of New York at Binghamton.
• Martin Genis (Director, Executive VP) has been involved since 1997 in the development of the company’s real estate division, Platinum Properties. Since 1990, Mr. Genis has been licensed with the California Department of Real Estate and has been employed as a realty agent specializing in residential listings and purchases with the Jon Douglas Company, Los Angeles.
• Daniela Haynie (Director, Executive VP) serves as the company’s underwriting manager and mortgage loan processor, assisting in the processing and closing of mortgage loan transactions, and has worked with the company since 2001. From 1997 to 2001, she served as a mortgage loan underwriter, assisting brokers and various loan officers in processing and closing mortgage loan transactions for Crestwood Mortgage Company, Torrance, California. She graduated from the University of Sao Judas Tadeu (Sao Paulo, Brazil) in 1995, moving to the U.S. in 1996.
• Marc Phelps, CPA (Director) has been in public accounting since 1982, assisting small businesses with their accounting systems and business management. Since 1999 he has also helped small businesses with the audit process, both as the auditor and as a consultant assisting small companies to get ready for audits. He is a CPA, licensed to practice in the State of California. In 1999, he received a Bachelor of Science degree in Business Administration (Magna Cum Laude) from California State University Dominquez Hills.
For more information, visit www.Loans4Less.com
LFLS Does the Web Right
Not long ago an article in REALTOR Magazine, the official magazine of the National Association of Realtors, reported on the negative effect that the Web was viewed as having on the real estate industry. The article, How the Web Is Ruining Real Estate, detailed the concerns of various real estate professionals that the Web, and social networking in particular, was essentially seducing everyone, including real estate workers, away from “real life” interactions. The feeling expressed was that communication via the Web was fundamentally different than face-to-face dealings, and too much of it could lead to shortened attention spans, self-absorption, and lethargy in personal relationships; things that can be fatal to the successful practice of real estate.
But the article then went on to describe the benefits of an online presence for real estate and other businesses if applied in the correct way, emphasizing that professionals should use the Web to demonstrate their professional expertise by actually showing viewers instead of just telling them.
Although Loans4Less is on the finance side of residential real estate, the article could have used the company as a good example of the Web done right. Loans4Less has learned how to grab and hold the consumer by actively showing them what the company can do, versus just telling them. Instead of being met with an armload of self-promoting text, viewers of Loans4Less sites are immediately presented with easy-to-use services and information, help that is instantly useful. In effect, Loans4Less becomes an expert resource to anyone looking for a mortgage loan. For example, prospects can easily see and/or use any of the following:
• Today’s Rates & Points
• Rate Tracker
• Mortgage Calculator
• Mortgage Pre-Qualifier
• Searchable Glossary
• US Treasury Rates
• Live Market Update
• Realtors
• Guaranteed Closing Costs
• Disclosure of Loan Terms
• Apply Now (Inquiry Form or Application Form)
• The Loan Process
• Client Testimonials
Right but even on the ask it's cheap with the latest quarter.
Damn shame it's so thin though--hard as hell to trade this thing right not
08 x 135.....
This quarter was an absolute game changer here. Huge! Way too cheap the stock.
Net Income $258K versus $48K +437%
LFLS Anticipates Reporting 437% Gain in Net Income, Revenues Up 56%
Loans4Less.com today reported certain preliminary financial results for the third quarter ended September 30, 2012. According to today’s press release, the complete 2012 third quarter financial results will be posted in due course.
Revenues for the third quarter of 2012 are expected to be approximately 56% higher than the numbers reported for the third quarter of 2011. Third quarter net income is anticipated to be 437% greater compared to the same period a year earlier. Preliminary results also indicate that there will be a substantial improvement in the balance sheet.
Loans4Less.com believes the mortgage origination market will stay very active for the remainder of 2012 even though lender underwriting standards are enabling only best credit quality borrowers to close on their loans. The current mortgage market mainly consists of Fannie Mae/Freddie Mac Conforming fixed rate loans for refinancings.
Steven M. Hershman, Chairman & President, stated, “Purchase activity is gaining traction with mortgage rates at record lows. Loans4Less.com sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion.”
Q3 2012 Income Statement versus Q3 2011
Revenues: $730K versus $468K +56%
Net Income: $258K versus $48K +437%
Q3 2012 Balance Sheet versus Q3 2011
Cash: $72.5K versus $8K
Total Liabilities: $79.4K versus $206.6K
Common Stock Outstanding
30,550,000 versus 31,155,000
Public Float
3,157,981 versus 2,115,078
Anonymous Penny Stocks admin@anonymouspennystocks.com
5:44 AM (2 minutes ago)
Super Low Float : 3 Millions As Of August 2012 ...
Loans4Less.com, Inc. is an online CA mortgage loan brokerage for "A" paper Conforming residential 1st mortgage programs. Loans4Less.com maintains a A+ TrustLink rating with the Better Business Bureau, provides very competitive rates, terms & costs, daily rate updates, other market information and prides itself on excellent and honest service. Loans4Less.com does not operate a warehouse line of credit, hold trust funds, lend directly or service loans. We are not exposed to the risks and/or problems associated with Sub-Prime or Alt "A" lending. Loans4Less.com relies on wholesale lenders for its retail home loan programs. Loans4Less.com, Inc. has survived the Credit Crisis that has destroyed much of our competition. With mortgage rates at or near record lows our main focus is to rapidly grow our gross revenues via smart and cost effective advertising, licensing and or third party agreements that effectively builds Loans4Less into a national brand name .
This Low Float Penny Stock Could Run Up To 0.50 With This Tiny Float , Dont ignore This One Monday Morning 9.30 AM Est GAME ON !
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LFLS Succeeds Where Others Fail
There was a time not long ago when looking for a home loan meant simply going down to your local bank or S&L and working out whatever arrangement you could. The possibilities were limited, but the process was fairly simple, and you knew with whom you were dealing.
The first stop for home loan consumers today is usually the Web, which has effectively brought an entire nation’s worth of lending institutions and possibilities into every neighborhood. Unfortunately, the sheer number of companies, plans, rates, fees, and options that can be generated by a few key clicks has become as much of an impediment as a benefit. How is a person to know where to go and who to trust?
It’s an equal problem for vendors. A mortgage broker may have the very best mix of services, contacts, and support, but it’s of little value if it’s all invisible to the consumer. For existing lending institutions the ongoing technological transition has been a hefty challenge, and, when coupled with the unparalleled real estate financial crisis, it was for many simply too much. Hundreds of mortgage lending institutions and brokers, including some major ones, pulled out of the industry or went completely out of business.
On the other hand, Loans4Less, a California-based online mortgage loan broker, has been exceptionally successful in taking advantage of the latest technologies, in addition to coming through the industry’s recent financial collapse unharmed. From day one the company has viewed the Web as the way to reach today’s marketplace. And, unlike so many other institutions, the company carefully avoids the risks inherent to the sub-prime world, focusing instead on “A” paper loans. As a result, the company is in an excellent position to prosper as the real estate market turns around.
LFLS Leads Industry Transformation
Even though the mortgage loan industry as a whole has gone through what is arguably the single biggest setback in its history, with an associated public relations disaster that will remain in the public’s collective mind indefinitely, it has also resulted in a new day for the industry and a better way of doing business. Led by companies like Loans4Less, old-fashioned values are being coupled with the very newest technologies, offering consumers transparency, a sense of confidence, and ease-of-process that is transforming the mortgage loan experience.
With home sales on the rise, it’s a timely and much needed change. Although housing is only one part of the economy, increased home sales encourage increased home prices, supporting the net worth and overall confidence of the public, which in turn can fuel economic activity in other areas. Anything that makes the home buying process more efficient and attractive represents a welcome foundational strength.
Loans4Less was building such a business before the true value of such an orientation was so widely recognized. The company is an online mortgage broker that uses state-of-the-art web and information technologies to ensure efficiencies, but has gone to the greatest lengths to ensure that it is all based upon the most fundamental of positive business and human relation values. It prides itself in maintaining an unblemished consumer service reputation, with an A+ Better Business Bureau record. Although it is committed to offering the lowest rates and closing costs possible, the company strictly avoids things like misleading teaser rates or hidden fees and costs that are still found in the industry.
The company has dedicated itself to addressing the industry’s dominating need for honesty, transparency, and efficiency, and has developed an online presence that clearly reflects that philosophy.
For additional information, visit the company’s website at www.Loans4Less.com
This is one of the reasons I like them....
LFLS Offers Guidance, Options in a Recovering Housing Market
Despite concerns over the Federal Reserve’s Sept. 13 announcement that it would be launching a third round of quantitative easing, commonly labeled QE3, by buying $40 billion of mortgage-backed securities each month for an indefinite period of time, recent positive developments have folks hopeful in the housing market. Companies like Loans4Less.com continue successfully aiding would-be homebuyers and homeowners who are seeking to refinance their homes, by matching them with suitable mortgage lenders.
The National Association of Realtors recently reported that homebuilders are experiencing some of the best sales levels they’ve seen since 2006 – also reporting that builder confidence is at its highest since the housing crisis took hold and that builders expect the housing recovery to further strengthen within the next six months. The U.S. Department of Commerce reports that August 2012 building permits were up 24.5 percent from 2011 and that housing starts increased 29.1 percent in July 2012 over the previous year. Overall home construction has improved nearly 60 percent since April 2009, the National Association of Realtors reports. Though the housing market is by no means out of the woods just yet, these indicators show the best signs of market recovery in six years.
Consumers looking to take advantage of the slowly but steadily improving conditions, as well as the continuing record-low mortgage interest rates (which QE3 has been aimed at pushing even lower over time), have many options available to them, including a competitive wholesale lending program offered through Loans4Less.
An online mortgage broker maintaining an A+ TrustLink rating with the Better Business Bureau, Loans4Less.com offers competitive rates, terms and costs, as well as daily updates and extensive market information to help consumers in their quests to obtain mortgage loans and refinancing.
Relying on various wholesale lenders for its retail home loan programs, Loans4Less.com is committed to offering consumers the lowest deliverable rates and closing costs available, also offering guaranteed closing costs. Loans4Less.com does not operate a warehouse line of credit, hold trust funds, lend directly, or service loans, and the company sidesteps the risks and problems associated with sub-prime or Alt “A” lending. The company’s pristine record, completely devoid of litigation and obligation defaults, as well as its industry-leading reputation and established relationships with respected lenders have made it an attractive option for those seeking to purchase or refinance a home.
Loans4Less offers valuable advice and service to its borrowers. What it does not offer is rate quotes or point quotes that are undeliverable. Consumers will never find unrealistic quotes posted as a lure or misleading inducement tactics from Loans4Less.com. The company’s aim is to make the decision process comfortable and straightforward by providing an honest, itemized truth-in-lending disclosure statement/good faith estimate from the get-go, with no camouflage or unfulfilled promises. The company’s goal is, simply, to offer the lowest deliverable rates and closing costs possible.
Loans4Less.com, Inc. is a publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform for standard “A” paper conforming residential mortgage programs. The company prides itself on honest and excellent service and has survived the “credit crisis” that has destroyed much of the competition.
10-Page Investor Summary is Now Available http://dtg.fm/3LBp
LFLS Well Positioned for Strong Growth
Loans4Less.com, a public company established in 1999 in the state of Delaware, serves the needs of consumers looking to finance or refinance via 1st home mortgage loans. Located in California, Loans4Less.com is a loan brokerage for “A” paper under Regulation A provisions, which provide for a conditional securities exemption to allow public offers and sales of up to $5 million of securities in a 12-month period. In order to use Regulation A, companies must be organized under laws of the U.S. or Canada, may not operate as an investment company or a blank check company, and must fall outside the purview of the Securities Exchange Act.
The purpose of Regulation A is to allow companies to assess investor interest by means of general advertising prior to the filing of an offering statement. Two caveats apply: the Company must file any written or verbal (recorded) information with the SEC, and must also comply with any laws in the state where it operates, including refraining from offering A paper in states which expressly forbid it. In addition, Regulation A can be used for secondary offerings, as for example when shareholders want to sell. Newer provisions to Regulation A are available via the GAO (Government Accountability Office (www.gao.gov/products/GAO-12-839).
Loans4Less stands in an enviable position given the fact that, in 2010, only 7 initial Regulation A offerings were granted out of a field of 25. Loans4Less also maintains an A+ TrustLink rating with the Better Business Bureau.
One of the primary purposes of the Jumpstart Our Business Startups Act (JOBS Act) was to increase small business capital formation, which had sunk to a new low in the wake of the 2007-2009 recession – a failure of U.S. business confidence and a shrinking job market which some economists have called the worst since the Great Depression of the 1930s.
Loans4Less operates successfully in a highly competitive market by providing ambitious loan metrics, including low costs, daily updates, peripheral market information, and the kind of honest, transparent service that puts it head and shoulders above its rivals. What this means to consumers who are not cognizant of all the rules and regulations surrounding investing and loans is the fact that the Company does not operate a “warehouse line” of credit or service loans. In other words, it is not the puppy mill of the Regulation A world, and as a result is not susceptible to the dangers associated with the sub-prime, or Alt A”, loan marketplace. Instead, Loans4Less relies on its access to primary wholesale lenders and their retail home loan programs.
Further, LFLS has come through the recession unscathed while many of its competitors have been driven out of business. This has led to a uniquely profitable situation for the Company, which is now using its “survivability quotient” to focus on growing its gross revenues via a typical but extremely successful business plan comprised of a double-pronged assault: inexpensive but compelling advertising and licensing or third party agreements.
Loans4Less executives expect the initiatives to create a larger business footprint which could turn the Company into a nationwide brand name. These same executives, experienced in the real estate and financial services sectors, have enough savvy between them to propel LFLS into the forefront of the Regulation A lending world.
In addition to its .com loan brokerage services, Loans4Less.com has operating authority over 62 domain names and key registered Service Marks; e.g. ® and “Reg U.S. Pat & TM Off (U.S. Patent and Trademark Office). These include Loans4Less.com, Inc. and its wholly owned subsidiary, Union Discount Mortgage, Inc. – a California Corporation DBA Loans4Less® – and Platinum Properties.
LFLS, an online mortgage broker, works through its subsidiary Union Discount Mortgage, to match qualified mortgage loan seekers with available lenders offering the best price. The Company brokers first liens to “A” rated borrowers with high FICO scores. Since these are the most desirable borrowers, LFLS does the heavy lifting by finding the best offering among its stable of lenders, who in return provide LFLS with a competitive wholesale lending program. The loans come in a variety of configurations, from the standard 30-year fixed rate mortgage, or 5/1 adjustable rate mortgage, to suitable conforming or jumbo mortgage loans.
LFLS plans to build a national consumer loan platform for conforming residential mortgage programs. It also hopes to broaden its base of products and services by introducing other consumer loan programs funded via its operating providers. This carefully thought-out business plan offers consumers better choices in selecting a mortgage, and provides shareholders with the likelihood of steady, rewarding profits.
Chairman and CEO of LFLS Featured in Exclusive Interview with SmallCapVoice
SmallCapVoice.com today announced that a new audio interview with Loans4Less.com is now available. The interview can be accessed at http://smallcapvoice.com/blog/9-11-12-smallcapvoice-interview-with-loans4less-com-inc-otc-lfls.
Mr. Steven M. Hershman, Chairman & CEO of Loans4Less.com, Inc., called into SmallCapVoice.com to go over the business model and market for the company. The interview includes an overview of the business strategies used by management, the goals for the company in 2012, and the major achievements of the company to date.
Loans4Less.com is an online mortgage broker which matches qualified individuals seeking mortgage loans with suitable lenders who offer the company a competitive wholesale lending program. Maintaining an A+ TrustLink rating with the Better Business Bureau, the company provides competitive rates, terms, costs, daily updates, extensive market information, and trusted first-class service to the public.
Leveraging its portfolio of 62 different web domains, Loans4Less.com is focused on developing a national consumer platform for conforming residential mortgage programs and implementation of other consumer loan programs via operating providers. The company’s expansion strategy includes rapidly growing revenues through strategic and cost-effective advertising, licensing, and/or third party agreements that build national recognition of the Loans4Less® brand.
LFLS is “One to Watch”
Loans4Less.com is an online mortgage broker which matches qualified individuals seeking mortgage loans with suitable lenders who offer the company a competitive wholesale lending program. Maintaining an A+ TrustLink rating with the Better Business Bureau, the company provides competitive rates, terms, costs, daily updates, extensive market information, and trusted first-class service to the public.
Leveraging its portfolio of 62 different web domains, Loans4Less.com is focused on developing a national consumer platform for conforming residential mortgage programs and implementation of other consumer loan programs via operating providers. The company’s expansion strategy includes rapidly growing revenues through strategic and cost-effective advertising, licensing, and/or third party agreements that build national recognition of the Loans4Less® brand.
The management team has accumulated many years of experience in the real estate and financial services sectors. This combination of expertise provides the knowledge and foresight necessary to get the best results for the company and their thousands of loyal clients. The team skillfully navigated through the credit crisis that destroyed much of their competition, putting the company in a stronger position to increase market share.
Loans4Less.com is not exposed to the risks and/or problems that are associated with sub-prime lending. Having never defaulted on an obligation or been involved in any litigation, the company is poised for rapid growth in today’s low interest rate environment with its industry leading reputation and well established relationships with respected lenders.
LFLS Closed Today's Trading Up 40.00% on 41,000 Volume http://dtg.fm/SVk8
lol right on sall g..will look back into this definitely though..
thanks fer reminding me actually lol.)all the best enjoy the day!)))
Oops, sorry brotherman, just noticed that your posts were from QUITE a while ago..
Hope all is well!
no clue
looks like quality would have more of an idear than me at this point lol..havent really been keepin track here for sometime..still thin thats a good thing imo..
DFLY,,,,,What's the scoop here?
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Loans4Less.com, Inc. (LFLS), established in 1999, is a fast growing conforming and jumbo online mortgage loan originator providing consumers with excellent service, pricing and fast closing. Loans4Less.com is seeking an advertising and marketing bank partner for all state origination taking the Loans4Less.com brand national.
Loans4Less.com has a defined plan to raise capital and soon intends to become a fully reporting company. Loans4Less.com has made press releases that WestPark Capital has been retained as our investment banker. Loans4Less.com and 321LEND [a robust technology lending platform] entered into an acquisition agreement so we can originate consumer direct & P2P lending to compete with Prosper and Lendingclub.
Investment Highlights
Business Model
Since its founding in 1993 working with union discount mortgages, Loans4Less.com has strategically avoided dangerous subprime mortgages, continues to provide clients excellent and honest service, and survived the 2009 housing market implosion with an untarnished reputation. Now, as the country’s real estate industry continues to make a strong recovery, Loans4Less is prepared to increase its market share in the vital sector.
In a preliminary step toward increasing its influence, company is moving towards acquiring proprietary consumer lending and peer-to-peer technology platform 321LEND, Inc., which Loans4Less plans to operate as a wholly owned subsidiary in order to build volume in both the mortgage and consumer loans markets while rapidly gaining market share. This acquisition, as well as the company’s pursuit of a strategic community bank partner to assist with increasing brand awareness and capital formation, is expected to put Loans4Less in a strong position to maximize shareholder value.
By avoiding a warehouse line of credit, not holding trust funds and never lending directly or servicing loans, Loans4Less is in a strategically sound position to grow without being exposed to many of the inherent risks of the lending industry. Look for the company to continue growing its influence through a combination of strategic partnerships, further acquisitions and leveraging the advertising potential of its highly attractive brand in the future, providing investors and shareholders with the potential to capitalize on strong returns moving forward.
Industry
As Loans4Less continues to ramp up its growth efforts, all signs are pointing towards strong market conditions, particularly in the real estate sector.
According to the National Association of Realtors, existing home sales jumped to their highest annual rate in 18 months earlier this year, and continued improvement could be in the cards. A report from IBISWorld recently predicted a substantial increase in the share of mortgage services conducted online over the coming years, as consumers continue to display a growing penchant for establishing services on the web.
Management
Loans4Less’ directors have been elected to serve until the next annual meeting of the stockholders and until their respective successors have been elected and qualified or until death, resignation, removal or disqualification. The company's certificate of incorporation provides for the number of directors to serve on the board of directors which may be established, from time to time, by action of the board of directors or a majority of the shareholders. Vacancies on the Board are filled by a majority vote of the remaining directors on the board. The company's executive officers are appointed by and serve at the discretion of the board.
Steven M. Hershman serves as president, treasurer, CFO and Chairman of the board of the company and has devoted substantially all his efforts to the development of Loans4Less.com which serves as a mortgage broker primarily in the California residential mortgage place. A citizen of the United States and the UK, Hershman holds a California Real Estate Broker License and he started his career on the London Stock Exchange in 1977 becoming a member of The London Stock Exchange in 1981. Between 1982 and 1990 Mr. Hershman worked for Thomson McKinnon Securities, Inc. and Ladenburg, Thalmann Members of The New York Stock Exchange. In 1990 Hershman became a mortgage broker prior to forming Union Discount Mortgage, Inc. in April 1993.
Julia Leah Greenfield, Attorney-At-Law serves as secretary and a director of the company. Greenfield has been a practicing attorney since 1976 representing several major savings banks and mortgage lenders, specializing in mortgage banking laws with an emphasis on origination, servicing, secondary market whole-loan sales, securitization of prime and subprime residential mortgage loans, Truth-In-Lending and regulatory compliance under federal and state law. Greenfield is a member of the State Bar of Pennsylvania, State Bar of California and American Bar Association. Greenfield received her Juris Doctorate in May 1976 from Villanova University School of Law, Villanova, Pennsylvania, and her Bachelor of Arts (Phi Beta Kappa) in May, 1973 from the State University of New York at Binghamton, Binghamton, New York.
Daniela Haynie serves as a director of the company and an executive vice president underwriting manager and mortgage loan processor, assisting in the processing and closing of mortgage loan transactions. Haynie has worked with the company since October, 2001. From August, 1997 to October, 2001, Haynie served as a mortgage loan underwriter assisting brokers and various loan officers in processing and closing mortgage loan transactions for Crestwood Mortgage Company, Torrance, California, a company specializing in residential mortgage lending and brokerage. Haynie graduated from the University of Sao Judas Tadeu (Sao Paulo, Brazil) in 1995 and moved to the United States in March, 1996.
Marc C. Phelps, CPA serves as a director of the company. Phelps has been working in public accounting since 1982 assisting small businesses in the areas of taxation, setup and maintenance of accounting systems and business management. Since 1999, Phelps has also helped small businesses with the audit process both as the auditor and as a consultant assisting small companies to get ready for audits. Phelps is a Certified Public Accountant licensed to practice in the State of California. In 1999, he received a Bachelor of Science degree in Business Administration (Magna Cum Laude) from California State University Dominquez Hills.
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