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PODCASTING ON TRACK TO REPLACE TALK AND SATELLITE RADIO
In fact, 2018 is on track to be the best year yet for podcasting as a medium and industry. According to the IAB and PriceWaterhouseCooper industry revenue grew an explosive 85% from 2016 to 2017. Friedman believes “there is a lot of explosive growth left. That kind of growth is not behind us.”
As the audience broadens and producers create more top-quality entertainment and news content that appeals to an increasingly mainstream audience, the future is looking brighter than ever. Looking even further into the future, Diehn maintains podcasting is going to replace talk radio and SiriusXM in the next 3 – 5 years.
“I wasn’t certain of this a few years ago,” he notes, “but now I am.”
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