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LGBTQ Loyalty Holdings Inc. (LFAP)

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Confirmation Regulation FD applies to social media April 2, 2013

LFAP Acquires LGBT Loyalty to Create the First-Ever LGBT Loyalty ''Preference'' Index Traded Fund

WILTON MANORS, FL / ACCESSWIRE / February 14, 2019 / LifeApps Brands Inc., (OTC PINK: LFAP) ("LifeApps"), an emerging growth digital media company, has purchased LGBT Loyalty LLC, a New York limited liability company from Maxim Partners, LLC, a New York limited liability company. Through LGBT Loyalty, LifeApps intends to create, establish, develop, manage and capitalize a LGBT Loyalty (ETF) Index Traded Fund, supported through newly created dynamic business channels. ''Connecting the world's most supportive LGBT companies to the dynamic loyal and time-tested spending power of the LGBT community is a consequential step forward for the LGBT movement and investing community,'' said Bobby Blair, CEO of LifeApps. ''The acquisition of LGBT Loyalty from Maxim Partners provides us with a tremendous opportunity to make a major impact to the LGBT community we intend to serve.''

The LGBT Loyalty (ETF) Index Traded Fund is expected to be the first ''preference'' index fund to survey a representative group of LGBT consumers to determine the top public companies that best support and are supported by the LGBT community. We expect the S&P 500 to represent the universe of companies surveyed. Expert LGBT economists have repeatedly stressed the value of the LGBT brand loyalty to corporations. We believe the companies that best capture the spending trends and loyalty of the LGBT consumer will be better positioned for financial growth and success. In 2017, LGBT consumer buying power was over $917 billion in the US market alone. Our business strategy is targeted to part of the $3.7 trillion purchasing power of the LGBT consumer demographic worldwide.

More than 450 million people identify themselves as LGBT worldwide and the LGBT community is composed of some of the most loyalty driven consumers in the world. Same-sex households have a 23 percent higher median income compared to mainstream households. The LGBT consumer is 1.23 times more likely to buy brands that reflect their lifestyle and 1.56 times more likely to consider themselves a spender rather than a saver. Fortune 500 companies have mandated diversity and equality as part of their marketing profiles, and we intend to become a leading conduit between this incredibly powerful consumer group and respective LGBT social-impact driven companies around the world.

SEC  final ruling on rule 6C-11 for open ended management ETF’s September 26, 2019

   Reference Page


Initial Capital November 4, 2019
Registration statement Form N-1A filed November 15, 2019
Registration statement Form N-1A filed December 10, 2019
 short-form registration statement, Form 8-A filed January 6, 2020
Statement of Additional Information (“SAI”) ,Form-497  filed January 14, 2020

      Shares will be listed on Nasdaq, Inc.

Ticker: LGBT
Dated [ ], 2019


Top 20 Constituents


 To start off LFAP is the creator of the LGBTQ Index 100 
 utilizing ProcureAM’s PAL (Procure Asset Launchpad) in which
            ProcureAM helps bring ETF ideas to life. In this situation LFAP = Creator
of LGBTQ Index 100 and ProcureAM = ETF Fund Manager.
ProcureAM charges a manager fee of 25BP (or in layman terms .0025%)
for Assets Under Management.


 The LGBTQ ETF Index 100 charges a management fee of 75BP
(.0075%) on all Assets Under Management. ProcureAM is paid 25BP
 (.0025%) for duties as acting manager of the fund.

 For Example: LGBTQ Index 100 has $1,500,000,000 AUM
 LGBTQ Index 100 Management Fee:
 $1,500,000,000 X .0075 = $11,250,000

 LFAP keeps 50BP (.0050%) and ProcureAM is paid 25BP (.0025%) as
 acting manager of fund.

 LFAP revenue = $1,500,000,000 X .0050 = $7,500,000
 ProcureAM revenue = $1,500,000,000 X .0025 = $3,750,000

 What many here don’t realize, we are entering a whole new realm
of investing with this first ever “Preference Based Index”. This
will be the first index ever where a selected/targeted group will
 select the companies that make up the ETF. Also, as technology
 advances, our ETF’s performance will be for-seen by using Big
 Data Analytics, AI, and Machine Learning. We are looking at a
 new way to beat the market by using big data as raw material,
 combined with machine learning, to build ETF portfolios that
could potentially outperform active management — even actively
 managed ETFs.


 You can read more about Big Data and ETF’s in this link
rovided. Also watch the video within the article of Rob Tull
 explaining the technology:

 This is where Fuzzy Logix is tied in with our LGBTQ Index 100.
 Fuzzy Logix uses high powered Graphics Processing Units which
 can sort through data at an alarming speed. The software from
Fuzzy Logix ultimately helps predetermine which companies will
 outperform the market. More can be explained in this video

 This is how the our ETF (LGBTQ Index 100) was predicted to
 outperform the S&P 500 (see slides 8 & 9 of attachment:

 Revenue for LFAP will be accrued in 3 ways:
•Sales of Corporate Loyalty Program/ Loyalty Packages
•ETF Management Fee

 The average ETF costs about $250,000 a year to maintain based on
 complexity. Our Breakeven for our ETF is approx $40,000,000 AUM.
 With this in mind, our ETF will have a yearly maintenance fee of
 $200,000 given $40,000,000 X.0050 = $200,000.

 More on expenses of ETF’s can be read here:

 This ETF is rumored to be the next big thing in the ETF world.
 HACK accrued $1,500,000,000 AUM in approx 6 months of operation.
 We could possibly match pr exceed HACK’s AUM.

 LFAP has little to no overhead:
•ETF Maintenance Fee’s   

 LFAP has 3 revenue streams:  Advertising, Loyalty Packages, and ETF management fees.

Latest videos released 9/24 from BODs on YouTube
Robert Tull

Billy Bean

Barney Frank

Bobby Blair


Company Contact: 

LifeApps Brands Inc. 
2435 Dixie Highway 
Wilton Manors, FL 33305 
(954) 947-6133

SOURCE: LifeApps Brands Inc


Investor Relations
LGBTQ Loyalty IR
+1 (310) 870-9661

                        Share Structure

                      Authorized Shares: 2,000,000,000  4/09/2021 
                               Outstanding Shares: 575,833,397 05/07/2021 
                                  Restricted: 297,253,913  4/09/2021 
                                               Unrestricted: 278,579,484 05/07/2021  
              **  Float: 222.69M
               *  Held by Insiders: 199,883,201  (42.2%)

*  https://www.otcmarkets.com/filing/html?id=14873418&guid=2ydnUpytg4atVyh
**  https://finance.yahoo.com/quote/LFAP/key-statistics?p=LFAP

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LFAP: Worldwide Internet Chatter

Knowing Your Market Makers

Links to see recent short interest activity
https://fintel.io/ss/us/LFAP  ;

Chart Source: ~~~   https://www.marketscreener.com/LGBTQ-LOYALTY-HOLDINGS-IN-58457883/

Chart Source~~~ https://www.stockscores.com/charts/charts/?ticker=LFAP 

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LFAP News: CEO Presenting at Emerging Growth Conference Virtually This Week 05/11/2021 07:00:00 AM
LFAP News: Annual Report (10-k) 04/15/2021 04:53:18 PM
LFAP News: Current Report Filing (8-k) 04/12/2021 03:13:33 PM
LFAP News: Notification That Annual Report Will Be Submitted Late (nt 10-k) 03/31/2021 07:58:05 AM
LFAP News: Information Statement - All Other (definitive) (def 14c) 02/05/2021 04:27:08 PM
#40874  Sticky Note LFAP and Assets Under Management (AUM) tothe 05/07/21 01:23:50 PM
#39381  Sticky Note https://tdameritradenetwork.com/video/rB4AoXKsH0SBcs0BqPgMiA JACKPOT 03/31/21 02:50:17 PM
#41813   Lots of talk about ETFs on CNBC. JACKPOT 05/14/21 09:05:22 AM
#41812   Thanka moneymaker_11 05/14/21 08:56:19 AM
#41811   .10+ but longer term sky's the limit once JACKPOT 05/14/21 08:30:37 AM
#41810   JPOT what’s your PT bruh moneymaker_11 05/14/21 08:26:45 AM
#41809   When I asked Robert Tull why it hasn't JACKPOT 05/14/21 08:26:15 AM
#41808   was there procure news a poster here reported rstar 05/14/21 08:11:21 AM
#41805   Traders watching to see a successful launch of Liquid1974 05/14/21 07:43:02 AM
#41803   Maybe PR will be in conjunction with 6 justthefactsmam 05/14/21 07:29:49 AM
#41801   BIG TIME ,CAN'T WAIT TO SEE THEM SCRAMBLE :-) -TEFFY-TRADER- 05/13/21 10:28:09 PM
#41800   This is why this is huge Silverado1669 05/13/21 10:07:07 PM
#41799   This ETF is rumored to be the next Bucky4 05/13/21 09:57:21 PM
#41798   https://images.app.goo.gl/cwztmaet58U218hu8 Bucky4 05/13/21 09:48:36 PM
#41797   Totally moneymaker_11 05/13/21 09:13:06 PM
#41796   Meh. I dont think it will. But then Silverado1669 05/13/21 08:59:09 PM
#41795   Lol imagine it dwindles to like 1.5 cents moneymaker_11 05/13/21 08:57:35 PM
#41794   .2 once it launches .5-$1 if it gains traction Silverado1669 05/13/21 08:54:36 PM
#41793   Ya very low float. It ran last week moneymaker_11 05/13/21 08:53:55 PM
#41792   First time for an etf for me. I Silverado1669 05/13/21 08:52:29 PM
#41791   Ouuuu baby I hope your right. Cause she moneymaker_11 05/13/21 08:51:34 PM
#41790   Good choice. Its the calm before the storm. Silverado1669 05/13/21 08:50:07 PM
#41789   Tuesday* moneymaker_11 05/13/21 08:49:11 PM
#41788   Nah I have my popcorn ready thought to moneymaker_11 05/13/21 08:48:58 PM
#41787   Did you get those milk and cookies? Silverado1669 05/13/21 08:38:30 PM
#41786   More people should be talking about this on moneymaker_11 05/13/21 08:24:10 PM
#41785   If you mean Tuesday, than yes. Silverado1669 05/13/21 08:05:37 PM
#41784   Launching tuesdat no? Imarket13 05/13/21 08:00:15 PM
#41783   I’m expecting at least 5 juicy PR’s in Penny Planet 05/13/21 07:16:04 PM
#41782   We should be getting a steady flow of JACKPOT 05/13/21 07:10:02 PM
#41781   This/our ETF has the capability of reaching 1 JACKPOT 05/13/21 07:09:02 PM
#41780   The greatest gains here will be after launch Liquid1974 05/13/21 07:03:18 PM
#41779   What would be amazing as if they've already altruism 05/13/21 07:01:42 PM
#41778   Launch alone should warrant .25+ here minimum.. small Penny Planet 05/13/21 06:56:00 PM
#41777   BlackRock largest ETF provider trading at $838 so altruism 05/13/21 05:55:16 PM
#41776   This just might work people might pay premium altruism 05/13/21 05:52:38 PM
#41775   Thats fair. Ill shoot for 4 Silverado1669 05/13/21 05:45:13 PM
#41774   1 for each index. The goal is to JACKPOT 05/13/21 05:43:17 PM
#41773   a week ago we hit 7.9 cents without Dumotier21 05/13/21 05:37:03 PM
#41772   2-6 dollars if this launches. Multiple etfs coming Silverado1669 05/13/21 05:36:07 PM
#41771   Whats fair value for this sp. 10 cents? Imarket13 05/13/21 05:33:04 PM
#41770   WHO RIDING Cheetah SPEED 05/13/21 05:20:11 PM
#41769   Very true. chrislal 05/13/21 05:18:50 PM
#41767   1 thing I don't do is lie. Glad JACKPOT 05/13/21 05:17:34 PM
#41766   What’s your price you’ll wait for ? moneymaker_11 05/13/21 05:16:39 PM
#41765   You are right. Very professional, competent and responsible personality. chrislal 05/13/21 05:11:36 PM
#41764   You are right. Very professional, competent and responsible personality. chrislal 05/13/21 05:11:36 PM
#41763   He is awesome JACKPOT 05/13/21 05:07:50 PM
#41762   100% Correct. I called that number about 5 chrislal 05/13/21 04:53:14 PM
#41761   It's real guys! Check this out........ edgeliner 05/13/21 04:52:26 PM
#41760   time will tell peterus 05/13/21 04:47:26 PM
#41759   http://stocktwits.com/Bucky17/message/330046116 Bucky4 05/13/21 04:40:31 PM
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