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LGBTQ Loyalty Holdings Inc. (LFAP)

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LifeApps Brands Inc
 3790 Via De La Valle
 Polo Plaza #125 E
 Del Mar, CA 92014

Telephone:(858) 577-1746

SEC Confirmation Regulation FD applies to social media April 2, 2013


LFAP Acquires LGBT Loyalty to Create the First-Ever LGBT Loyalty ''Preference'' Index Traded Fund

WILTON MANORS, FL / ACCESSWIRE / February 14, 2019 / LifeApps Brands Inc., (OTC PINK: LFAP) ("LifeApps"), an emerging growth digital media company, has purchased LGBT Loyalty LLC, a New York limited liability company from Maxim Partners, LLC, a New York limited liability company. Through LGBT Loyalty, LifeApps intends to create, establish, develop, manage and capitalize a LGBT Loyalty (ETF) Index Traded Fund, supported through newly created dynamic business channels. ''Connecting the world's most supportive LGBT companies to the dynamic loyal and time-tested spending power of the LGBT community is a consequential step forward for the LGBT movement and investing community,'' said Bobby Blair, CEO of LifeApps. ''The acquisition of LGBT Loyalty from Maxim Partners provides us with a tremendous opportunity to make a major impact to the LGBT community we intend to serve.''

The LGBT Loyalty (ETF) Index Traded Fund is expected to be the first ''preference'' index fund to survey a representative group of LGBT consumers to determine the top public companies that best support and are supported by the LGBT community. We expect the S&P 500 to represent the universe of companies surveyed. Expert LGBT economists have repeatedly stressed the value of the LGBT brand loyalty to corporations. We believe the companies that best capture the spending trends and loyalty of the LGBT consumer will be better positioned for financial growth and success. In 2017, LGBT consumer buying power was over $917 billion in the US market alone. Our business strategy is targeted to part of the $3.7 trillion purchasing power of the LGBT consumer demographic worldwide.

More than 450 million people identify themselves as LGBT worldwide and the LGBT community is composed of some of the most loyalty driven consumers in the world. Same-sex households have a 23 percent higher median income compared to mainstream households. The LGBT consumer is 1.23 times more likely to buy brands that reflect their lifestyle and 1.56 times more likely to consider themselves a spender rather than a saver. Fortune 500 companies have mandated diversity and equality as part of their marketing profiles, and we intend to become a leading conduit between this incredibly powerful consumer group and respective LGBT social-impact driven companies around the world.

SEC  final ruling on rule 6C-11 for open ended management ETF’s September 26, 2019

   Reference Page

Registration statement Form N-1A filed November 15, 2019
Registration statement Form N-1A filed December 10, 2019
 short-form registration statement, Form 8-A filed January 6, 2020
Statement of Additional Information (“SAI”) ,Form-497  filed January 14, 2020

      Shares will be listed on Nasdaq, Inc.

Ticker: LGBT
Dated [ ], 2019



 To start off LFAP is the creator of the LGBTQ Index 100 
 utilizing ProcureAM’s PAL (Procure Asset Launchpad) in which
            ProcureAM helps bring ETF ideas to life. In this situation LFAP = Creator
of LGBTQ Index 100 and ProcureAM = ETF Fund Manager.
ProcureAM charges a manager fee of 25BP (or in layman terms .0025%)
for Assets Under Management.


 The LGBTQ ETF Index 100 charges a management fee of 75BP
(.0075%) on all Assets Under Management. ProcureAM is paid 25BP
 (.0025%) for duties as acting manager of the fund.

 For Example: LGBTQ Index 100 has $1,500,000,000 AUM
 LGBTQ Index 100 Management Fee:
 $1,500,000,000 X .0075 = $11,250,000

 LFAP keeps 50BP (.0050%) and ProcureAM is paid 25BP (.0025%) as
 acting manager of fund.

 LFAP revenue = $1,500,000,000 X .0050 = $7,500,000
 ProcureAM revenue = $1,500,000,000 X .0025 = $3,750,000

 What many here don’t realize, we are entering a whole new realm
of investing with this first ever “Preference Based Index”. This
will be the first index ever where a selected/targeted group will
 select the companies that make up the ETF. Also, as technology
 advances, our ETF’s performance will be for-seen by using Big
 Data Analytics, AI, and Machine Learning. We are looking at a
 new way to beat the market by using big data as raw material,
 combined with machine learning, to build ETF portfolios that
could potentially outperform active management — even actively
 managed ETFs.


 You can read more about Big Data and ETF’s in this link
rovided. Also watch the video within the article of Rob Tull
 explaining the technology:

 This is where Fuzzy Logix is tied in with our LGBTQ Index 100.
 Fuzzy Logix uses high powered Graphics Processing Units which
 can sort through data at an alarming speed. The software from
Fuzzy Logix ultimately helps predetermine which companies will
 outperform the market. More can be explained in this video

 This is how the our ETF (LGBTQ Index 100) was predicted to
 outperform the S&P 500 (see slides 8 & 9 of attachment:

 Revenue for LFAP will be accrued in 3 ways:
•Sales of Corporate Loyalty Program/ Loyalty Packages
•ETF Management Fee

 The average ETF costs about $250,000 a year to maintain based on
 complexity. Our Breakeven for our ETF is approx $40,000,000 AUM.
 With this in mind, our ETF will have a yearly maintenance fee of
 $200,000 given $40,000,000 X.0050 = $200,000.

 More on expenses of ETF’s can be read here:

 This ETF is rumored to be the next big thing in the ETF world.
 HACK accrued $1,500,000,000 AUM in approx 6 months of operation.
 We could possibly match pr exceed HACK’s AUM.

 LFAP has little to no overhead:
•ETF Maintenance Fee’s   

 LFAP has 3 revenue streams:  Advertising, Loyalty Packages, and ETF management fees.

Latest videos released 9/24 from BODs on YouTube
Robert Tull

Billy Bean

Barney Frank

Bobby Blair


Company Contact: 

LifeApps Brands Inc. 
2435 Dixie Highway 
Wilton Manors, FL 33305 
(954) 947-6133

SOURCE: LifeApps Brands Inc

Share Structure

Market Cap
$6,921,326 08/21/2020 $1,865,346 6/16/20 $2,403,728 5/13/20 $1,983,795 4/3/20  $6,267,920 1/7/20   $ 4,717,789 12/17/19  $6,359,773  11/15/19   $8,951,935   02/14/19
Authorized Shares
*1,000,000,000 5/13/20 500,000,000  02/01/2019
Outstanding Shares
223,719,358 10/09/2020 214,614,749 07/10/20 188,418,809 6/12/20 186,335,476 5/8/20 180,344,766 3/6/20  169,517,460 1/3/20  168,492,460 12/06/19  167,362,460  11/05/19   241,944,188  02/01/19
128,809,303 07/10/20 102,613,363 6/12/20 100,530,030 5/8/20 94,539,320 4/3/20  98,539,320 3/6/20 103,324,122 1/3/20  103,324,122 12/06/19  103,324,122  11/05/19   225,070,871  02/01/19
94,910,055 10/09/2020 85,805,446 08/07/20  85,805,446 4/3/20  81,805,446 3/6/20   66,193,338 1/3/20  65,168,338 12/06/19  63,938,338 11/05/19 16,873,317  02/01/19
* 10-K 05/13/2020





Clifford A. Teller

Executive Managing Director – Investment Banking
Clifford Teller

Timothy G. Murphy

Chief Financial Officer


SC 13D

Through LGBT Loyalty, we intend to create, establish, develop, manage and fund a LGBT Preference Index, LGBT Exchange Traded Fund and/or LGBT Loyalty Sponsor Fund. 

The LGBT Loyalty (ETF) Index Fund is expected to be the first “preference” index fund to survey a representative group of the LGBT community to determine which companies within the S&P 500 best support and are supported by the LGBT community. We are also in development of a LGBT Advertising Agency and a LGBT Media Distribution Network to assist businesses and brands in the creation and distribution of specific content targeting the highly desired spending power of the LGBT consumer. The LGBT demographic is proven itself to be a fiercely loyal consumer group to supporting companies and their brands. In addition, the company is in the development of a LGBT Approved business model designed for businesses to promote and showcase their support for the LGBT community 






Chart Source: ~~~   https://www.marketscreener.com/LGBTQ-LOYALTY-HOLDINGS-IN-58457883/
Chart Source~~~ https://www.stockscores.com/charts/charts/?ticker=LFAP 





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LFAP News: Quarterly Report (10-q) 11/16/2020 04:40:25 PM
LFAP News: Current Report Filing (8-k) 10/15/2020 05:26:33 PM
LFAP News: Current Report Filing (8-k) 09/11/2020 05:14:09 PM
LFAP News: Current Report Filing (8-k) 08/20/2020 06:16:07 AM
LFAP News: Quarterly Report (10-q) 08/14/2020 05:12:43 PM
#31529  Sticky Note *Due Diligence* JMine91 09/26/19 07:01:53 PM
#31326  Sticky Note Oh my!! Could it be true?? Holy Moly. JMine91 09/17/19 12:50:26 PM
#27450  Sticky Note *************************$LFAP Updated Starter Guide*********************** John Kent 05/29/19 02:59:06 PM
#39144   1 milly bid @ .0072---glad I got my JACKPOT 11/24/20 02:44:06 PM
#39143   Somebody wanted those shares bad towards the end.....Taking JACKPOT 11/19/20 07:00:34 PM
#39142   I am kidding with you. JoJr 11/19/20 06:48:59 PM
#39141   Was that you buying your own shares? JoJr 11/19/20 05:39:40 PM
#39140   Someone was smacking that assk. JACKPOT 11/19/20 04:29:46 PM
#39139   Is this going to trips? JoJr 11/19/20 04:09:34 PM
#39138   .007 not .003 JACKPOT 11/19/20 03:31:54 PM
#39137   Oh-oh........... JACKPOT 11/19/20 12:34:34 PM
#39136   finding positivity in this scam is like finding DHANA 11/17/20 03:02:32 PM
#39135   Totally 100% agree, a few of us here YachtClub 11/17/20 02:21:32 PM
#39134   All the big names associated with lfap you swamp boy 11/17/20 01:54:41 PM
#39133   Maybe, but I am just grateful and expressing PennyStockTrader2 11/17/20 07:56:38 AM
#39132   One should not be celebrated for doing what Dumotier21 11/17/20 07:51:06 AM
#39131   I’m only still paying attention to see how YachtClub 11/16/20 11:59:12 PM
#39130   thank goodness they got the 10-Q out on PennyStockTrader2 11/16/20 09:33:31 PM
#39129   Unfortunately Bobby has them pinned down they should John Kent 11/16/20 02:28:27 PM
#39128   If that article is correct, You would think knocash 11/16/20 12:48:19 PM
#39127   Partly agree with you but it’s wasted money YachtClub 11/14/20 02:00:50 PM
#39126   The price appears to be holding which is PennyStockTrader2 11/13/20 07:04:22 PM
#39125   Kent why don't you buy out the debt PStockPickz 11/13/20 07:00:56 PM
#39124   Fire sale!!! Selling my lfap sold over 600k raydawg 11/13/20 03:05:05 PM
#39123   Why buy at .005 when soon you’ll get YachtClub 11/12/20 04:29:23 PM
#39122   Going in the wrong direction for you. JACKPOT 11/12/20 03:00:54 PM
#39121   Many have left. Of those who remain there Dumotier21 11/12/20 12:02:21 PM
#39120   This is one dead board... JoJr 11/12/20 09:53:08 AM
#39119   Are you hanging around for a price point JoJr 11/11/20 03:34:10 PM
#39118   More dumping this week ; this POS can’t YachtClub 11/10/20 02:09:24 AM
#39117   https://www.huffpost.com/entry/lgbtq-advocacy-groups-joe-biden-president-victory swamp boy 11/09/20 09:56:22 PM
#39116   Can you link an article about the new JoJr 11/09/20 09:09:25 PM
#39115   new president = buy now swamp boy 11/07/20 01:03:24 PM
#39114   Huge gap up: .0055 X .0056! Bottom play vinc 11/06/20 09:24:51 AM
#39113   great job booooby LOL you POS swamp boy 11/05/20 03:37:28 PM
#39112   Massive rally soon ? That’s the language we YachtClub 11/03/20 09:05:53 PM
#39111   There has been a 2nd failure to launch Dumotier21 11/03/20 11:09:37 AM
#39110   Jeezus man this ticker traded over 4 cents max8 11/03/20 10:46:09 AM
#39109   Honestly we’d be lucky to ever see a YachtClub 11/02/20 08:46:38 PM
#39108   Trips then a bounce back to a penny? JoJr 10/30/20 02:12:12 PM
#39107   yea this sucks, I missed a fill at PennyStockTrader2 10/29/20 10:54:47 PM
#39106   well its gapping back down :) paintlicker 10/29/20 09:51:02 PM
#39105   Maybe, but guessing it’s going hi be in YachtClub 10/29/20 07:03:57 PM
#39104   Well it's hard to argue against that the Traderfan 10/29/20 09:26:15 AM
#39103   I posted a long term chart and laid John Kent 10/29/20 09:24:34 AM
#39102   Money to burn YachtClub 10/28/20 09:00:35 PM
#39101   As well as the trump WIN this one Tony1221 10/28/20 08:33:31 PM
#39100   Trips certainly possible here in the next few Traderfan 10/28/20 08:13:51 PM
#39099   JK called it..... its got a bit to paintlicker 10/27/20 11:47:40 PM
#39098   https://www.forbes.com/advisor/investing/lgtbq-esg-investing-sri/ mycoplanet 10/27/20 03:46:13 PM
#39097   It's pretty interesting to me that an OTC Msquigley 10/27/20 02:33:08 PM
#39096   The Power of LGBTQ+ Investing - Driving Diversity, Msquigley 10/27/20 12:25:18 PM
#39095   why the delayed launch https://news.yahoo.com/epa-lgbt-event-canceled-trump-dive swamp boy 10/27/20 10:32:05 AM
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