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LGBTQ Loyalty Holdings Inc. (LFAP)

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LifeApps Brands Inc
 3790 Via De La Valle
 Polo Plaza #125 E
 Del Mar, CA 92014

Telephone:(858) 577-1746

SEC Confirmation Regulation FD applies to social media April 2, 2013


LFAP Acquires LGBT Loyalty to Create the First-Ever LGBT Loyalty ''Preference'' Index Traded Fund

WILTON MANORS, FL / ACCESSWIRE / February 14, 2019 / LifeApps Brands Inc., (OTC PINK: LFAP) ("LifeApps"), an emerging growth digital media company, has purchased LGBT Loyalty LLC, a New York limited liability company from Maxim Partners, LLC, a New York limited liability company. Through LGBT Loyalty, LifeApps intends to create, establish, develop, manage and capitalize a LGBT Loyalty (ETF) Index Traded Fund, supported through newly created dynamic business channels. ''Connecting the world's most supportive LGBT companies to the dynamic loyal and time-tested spending power of the LGBT community is a consequential step forward for the LGBT movement and investing community,'' said Bobby Blair, CEO of LifeApps. ''The acquisition of LGBT Loyalty from Maxim Partners provides us with a tremendous opportunity to make a major impact to the LGBT community we intend to serve.''

The LGBT Loyalty (ETF) Index Traded Fund is expected to be the first ''preference'' index fund to survey a representative group of LGBT consumers to determine the top public companies that best support and are supported by the LGBT community. We expect the S&P 500 to represent the universe of companies surveyed. Expert LGBT economists have repeatedly stressed the value of the LGBT brand loyalty to corporations. We believe the companies that best capture the spending trends and loyalty of the LGBT consumer will be better positioned for financial growth and success. In 2017, LGBT consumer buying power was over $917 billion in the US market alone. Our business strategy is targeted to part of the $3.7 trillion purchasing power of the LGBT consumer demographic worldwide.

More than 450 million people identify themselves as LGBT worldwide and the LGBT community is composed of some of the most loyalty driven consumers in the world. Same-sex households have a 23 percent higher median income compared to mainstream households. The LGBT consumer is 1.23 times more likely to buy brands that reflect their lifestyle and 1.56 times more likely to consider themselves a spender rather than a saver. Fortune 500 companies have mandated diversity and equality as part of their marketing profiles, and we intend to become a leading conduit between this incredibly powerful consumer group and respective LGBT social-impact driven companies around the world.

SEC  final ruling on rule 6C-11 for open ended management ETF’s September 26, 2019

   Reference Page

Registration statement Form N-1A filed November 15, 2019
Registration statement Form N-1A filed December 10, 2019
 short-form registration statement, Form 8-A filed January 6, 2020
Statement of Additional Information (“SAI”) ,Form-497  filed January 14, 2020

      Shares will be listed on Nasdaq, Inc.

Ticker: LGBT
Dated [ ], 2019



 To start off LFAP is the creator of the LGBTQ Index 100 
 utilizing ProcureAM’s PAL (Procure Asset Launchpad) in which
            ProcureAM helps bring ETF ideas to life. In this situation LFAP = Creator
of LGBTQ Index 100 and ProcureAM = ETF Fund Manager.
ProcureAM charges a manager fee of 25BP (or in layman terms .0025%)
for Assets Under Management.


 The LGBTQ ETF Index 100 charges a management fee of 75BP
(.0075%) on all Assets Under Management. ProcureAM is paid 25BP
 (.0025%) for duties as acting manager of the fund.

 For Example: LGBTQ Index 100 has $1,500,000,000 AUM
 LGBTQ Index 100 Management Fee:
 $1,500,000,000 X .0075 = $11,250,000

 LFAP keeps 50BP (.0050%) and ProcureAM is paid 25BP (.0025%) as
 acting manager of fund.

 LFAP revenue = $1,500,000,000 X .0050 = $7,500,000
 ProcureAM revenue = $1,500,000,000 X .0025 = $3,750,000

 What many here don’t realize, we are entering a whole new realm
of investing with this first ever “Preference Based Index”. This
will be the first index ever where a selected/targeted group will
 select the companies that make up the ETF. Also, as technology
 advances, our ETF’s performance will be for-seen by using Big
 Data Analytics, AI, and Machine Learning. We are looking at a
 new way to beat the market by using big data as raw material,
 combined with machine learning, to build ETF portfolios that
could potentially outperform active management — even actively
 managed ETFs.


 You can read more about Big Data and ETF’s in this link
rovided. Also watch the video within the article of Rob Tull
 explaining the technology:

 This is where Fuzzy Logix is tied in with our LGBTQ Index 100.
 Fuzzy Logix uses high powered Graphics Processing Units which
 can sort through data at an alarming speed. The software from
Fuzzy Logix ultimately helps predetermine which companies will
 outperform the market. More can be explained in this video

 This is how the our ETF (LGBTQ Index 100) was predicted to
 outperform the S&P 500 (see slides 8 & 9 of attachment:

 Revenue for LFAP will be accrued in 3 ways:
•Sales of Corporate Loyalty Program/ Loyalty Packages
•ETF Management Fee

 The average ETF costs about $250,000 a year to maintain based on
 complexity. Our Breakeven for our ETF is approx $40,000,000 AUM.
 With this in mind, our ETF will have a yearly maintenance fee of
 $200,000 given $40,000,000 X.0050 = $200,000.

 More on expenses of ETF’s can be read here:

 This ETF is rumored to be the next big thing in the ETF world.
 HACK accrued $1,500,000,000 AUM in approx 6 months of operation.
 We could possibly match pr exceed HACK’s AUM.

 LFAP has little to no overhead:
•ETF Maintenance Fee’s   

 LFAP has 3 revenue streams:  Advertising, Loyalty Packages, and ETF management fees.

Latest videos released 9/24 from BODs on YouTube
Robert Tull

Billy Bean

Barney Frank

Bobby Blair


Company Contact: 

LifeApps Brands Inc. 
2435 Dixie Highway 
Wilton Manors, FL 33305 
(954) 947-6133

SOURCE: LifeApps Brands Inc

Share Structure
Market Cap
$1,983,795 4/3/2020  $6,267,920 1/7/2020   $ 4,717,789 12/17/19  $6,359,773  11/15/2019   8,951,935   02/14/2019
Authorized Shares
500,000,000  02/01/2019
Outstanding Shares
  180,344,766 3/6/2020  169,517,460 1/3/2020  168,492,460 12/06/19  167,362,460  11/05/2019   241,944,188  02/01/2019
  98,539,320 3/6/2020 103,324,122 1/3/2020  103,324,122 12/06/19  103,324,122  11/05/2019   225,070,871  02/01/2019
  81,805,446 3/6/2020   66,193,338 1/3/2020  65,168,338 12/06/19  63,938,338  11/05/2019    16,873,317  02/01/2019





Clifford A. Teller

Executive Managing Director – Investment Banking
Clifford Teller

Timothy G. Murphy

Chief Financial Officer


SC 13D

Through LGBT Loyalty, we intend to create, establish, develop, manage and fund a LGBT Preference Index, LGBT Exchange Traded Fund and/or LGBT Loyalty Sponsor Fund. 

The LGBT Loyalty (ETF) Index Fund is expected to be the first “preference” index fund to survey a representative group of the LGBT community to determine which companies within the S&P 500 best support and are supported by the LGBT community. We are also in development of a LGBT Advertising Agency and a LGBT Media Distribution Network to assist businesses and brands in the creation and distribution of specific content targeting the highly desired spending power of the LGBT consumer. The LGBT demographic is proven itself to be a fiercely loyal consumer group to supporting companies and their brands. In addition, the company is in the development of a LGBT Approved business model designed for businesses to promote and showcase their support for the LGBT community 








Below is old --->>> 2017


In September 2014 the former President and CEO of Sony Computer Entertainment America, Jack Tretton, one of the founding members of the Playstations executive team joined the LifeApps® Digital Media (LFAP) team. 


Chart Source: ~~~   https://www.marketscreener.com/LGBTQ-LOYALTY-HOLDINGS-IN-58457883/
Chart Source~~~ https://www.stockscores.com/charts/charts/?ticker=LFAP 








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LFAP News: Current Report Filing (8-k) 02/19/2020 05:23:06 PM
LFAP News: Quarterly Report (10-q) 11/14/2019 02:23:10 PM
LFAP News: On Watch This Week: These Companies are Undergoing Expansion 10/21/2019 08:00:00 AM
LFAP News: Current Report Filing (8-k) 10/18/2019 05:09:46 PM
#32179  Sticky Note This will be a lengthy post so bear TruthTeller35 10/17/19 04:35:29 AM
#31529  Sticky Note *Due Diligence* JMine91 09/26/19 07:01:53 PM
#31497  Sticky Note Latest videos released 9/24 from BODs on YouTube. NagStocks 09/25/19 07:54:30 PM
#31326  Sticky Note Oh my!! Could it be true?? Holy Moly. JMine91 09/17/19 12:50:26 PM
#27450  Sticky Note *************************$LFAP Updated Starter Guide*********************** John Kent 05/29/19 02:59:06 PM
#36653   yea just 20% of our investment,no cheerleading today swamp boy 04/06/20 07:26:04 PM
#36652   LFAP ~ $INDU ~ IMW charts~~~ General investment tothe 04/06/20 02:07:34 PM
#36651   Pretty quiet here today kuda1 04/06/20 01:23:56 PM
#36650   Would love to move on, and I wait YachtClub 04/05/20 04:48:09 PM
#36649   Bobby’s busy hosting dinner parties in Las Vegas kuda1 04/05/20 01:08:26 PM
#36648   If this was true wouldn’t he be issuing jonsmile 04/05/20 12:32:09 PM
#36647   I just said the other day that LFAP JACKPOT 04/05/20 12:12:31 PM
#36646   You’re doing a great job pumping for this YachtClub 04/05/20 12:05:47 PM
#36645   Lawsuit against the company because the entire world JACKPOT 04/05/20 09:40:59 AM
#36644   We’ve been mislead. Join LFAPShareholdersUnion@gmail We will organize and YachtClub 04/05/20 02:17:10 AM
#36643   Good add JK, info like this will help YachtClub 04/05/20 02:10:12 AM
#36637   Its much higher but it's ok at least John Kent 04/04/20 01:17:34 PM
#36636   It’s 1.2 now with a cost average of jonsmile 04/04/20 12:23:00 PM
#36635   Possibly if Bobby tells his lenders to shut John Kent 04/04/20 12:17:05 PM
#36634   LFAP currently looks like the last $hit I JACKPOT 04/04/20 09:49:54 AM
#36633   How are those 1 mill shares from .03 John Kent 04/04/20 08:46:26 AM
#36628   Maxim's pawn company is unable to raise enough John Kent 04/03/20 10:27:05 PM
#36627   Barney Frank was legit for me, Billy Beane fade 04/03/20 10:23:44 PM
#36626   Robert Tull is the real reason everyone is dcbass 04/03/20 10:15:40 PM
#36625   The history is exactly that...history. This is now JACKPOT 04/03/20 08:31:59 PM
#36624   For those of you wondering this is the John Kent 04/03/20 07:56:55 PM
#36623   He used to have an email but not John Kent 04/03/20 07:47:36 PM
#36622   Hey I got it! Transactional interpretation of Schrödinger's tothe 04/03/20 07:32:41 PM
#36621   Info@lgbtqloyalty YachtClub 04/03/20 07:12:33 PM
#36620   Someone send me a real email jonsmile 04/03/20 07:07:02 PM
#36619   Bullshitter@screweveryover.com Penny Trades 04/03/20 06:59:05 PM
#36618   Yes, please join LFAPShareHoldersUnion@gmail We want representation, and we YachtClub 04/03/20 06:56:15 PM
#36617   What’s Bobby’s email or tweet ? jonsmile 04/03/20 06:46:28 PM
#36616   BS the virus has nothing to do with John Kent 04/03/20 06:27:09 PM
#36615   Why doesn’t anyone email Company or roger or tweet jonsmile 04/03/20 06:13:16 PM
#36614   Yep MNKD_RISE 04/03/20 06:08:51 PM
#36613   If the ETF launched this week and this JACKPOT 04/03/20 06:04:58 PM
#36612   Lol agree waste of time PStockPickz 04/03/20 06:02:53 PM
#36611   Tell the SEC that JACKPOT said they are JACKPOT 04/03/20 06:00:28 PM
#36610   I was hoping some idiot would sell to JACKPOT 04/03/20 05:58:37 PM
#36609   Filing a lawsuit against LFAP? I will PStockPickz 04/03/20 04:32:15 PM
#36608   .008s hit again today? What's going on here PStockPickz 04/03/20 04:30:46 PM
#36607   Daily Double MNKD_RISE 04/03/20 04:16:36 PM
#36606   How about what's 'preemptive educated guesses'? tothe 04/03/20 04:15:39 PM
#36605   Alex, I will take a $1000 for What’s MNKD_RISE 04/03/20 03:45:26 PM
#36604   Let me throw out some buzzwords. Quiet time? tothe 04/03/20 03:39:54 PM
#36603   It cost a lot of money to run jonsmile 04/03/20 01:43:38 PM
#36602   Totally agree, you’ve pinpointed it now. Big mystery. YachtClub 04/02/20 11:53:43 PM
#36601   that is an opinion that is hard to fade 04/02/20 11:48:21 PM
#36600   It sounds good but the reality is none YachtClub 04/02/20 11:43:19 PM
#36599   I’m skeptical YachtClub 04/02/20 11:31:46 PM
#36598   but if etf launches with a few good fade 04/02/20 11:12:30 PM
#36597   You mean like this one? According to the John Kent 04/02/20 10:19:25 PM
#36595   Bobby is the only one making money on YachtClub 04/02/20 08:11:57 PM
#36592   It is fraud if there is collusion on YachtClub 04/02/20 08:05:10 PM