Jose Cuervo To Purchase Canadian Whisky Brand Pendleton for $205 million.
MEXICO CITY–(BUSINESS WIRE)–Dec. 13, 2017– Becle, S.A.B. de C.V., (“Becle” or the “Company”) (BMV: CUERVO) today announced that it has entered into a definitive agreement to acquire the Pendleton Whisky brand assets from Hood River Distillers, Inc.Pendleton Whisky is one of the leading super premium whisky brands in the United States. Becle has agreed to pay US$205 million for these assets.