Isbre Holding Corp. is a producer, distributor and marketer of bottled water and bulk water. Isbre's water source is a glacier-fed spring located at the end of the Hardanger fjord on the west coast of Norway. Isbre holds the trademark right to put the logo "The World's Best Drinking Water"(R) on its labels. The company currently bottles its water in Norway and sells it in the U.S., Canada and Europe. Isbre is in the process of establishing a bottling facility in a port city in the Northeast United States. The company will ship its water in tanker ships directly from its springs in Norway to the U.S. bottling facility. The company is also seeking other global areas of sales for its water products.
Please visit the company's website for a complete description of its activities at www.isbre.com.
Below is the text of the company's recent press releases:
MONTVALE, NJ, Jul 25, 2006 (MARKET WIRE via COMTEX) -- Isbre Holding Corp. (PINKSHEETS: ISBH)announced today that it has entered into a Distribution Agreement with Penn Distributors, Inc. for distribution of Isbre bottled Norwegian glacier spring water. The five-year exclusive agreement covers Chester, Philadelphia and lower Montgomery counties in Pennsylvania. Isbre earlier announced an agreement with Gretz Beer for distribution in Berks, Bucks, Delaware and upper Montgomery counties.
Penn Distributors, Inc., founded in 1963, is managed by President and CEO Matt Funchion and employs more than 125 people. Penn Distributors is a wholesaler for Anheuser-Busch and several other international and micro brew brands. From its distribution center in Philadelphia, Penn supplies 2,136 retail licensees. The agreement with Isbre marks the first bottled water in the Penn Distributors inventory of products.
MONTVALE, NJ, Jul 18, 2006 (MARKET WIRE via COMTEX) -- Isbre Holding Corp. (PINKSHEETS: ISBH)announced today that it has entered into a Distribution Agreement with Gretz Beer Company for distribution of Isbre bottled Norwegian glacier spring water. The five-year exclusive agreement covers Berks, Bucks, Delaware and Montgomery counties in Pennsylvania.
Gretz Beer was founded in 1954 by Robert Gretz. The company is run by brothers Rob, Steve and Mike Gretz (sons of the founder) and currently employs more than 100 people. Gretz Beer is a wholesaler for Anheuser-Busch and several other international and micro brew brands. From distribution centers in Norristown and Doylestown, Gretz supplies over 2,000 licensees in Berks, Bucks, Delaware and Montgomery counties. The agreement with Isbre marks the first bottled water in the Gretz inventory of products.
MONTVALE, NJ, Jun 27, 2006 (MARKET WIRE via COMTEX) -- Isbre Holding Corp. (PINKSHEETS: ISBH) today announced that it has received an equity investment of $2,225,000, from a Norwegian investment company, bringing total funds raised in the last two years to over $4,000,000. The Company intends to devote these funds to several purposes. First, the Company will complete construction of an expanded bottling plant at the Isbre water source in Osa, Norway. The Company is considering the addition of a second bottling line at this plant, in order to increase production of single serve PET bottles. The Company expects to complete this work by October, 2006. Second, the Company will complete construction of the piping systems and docking infrastructure required to load up to 5 million gallons of water per day directly from Isbre's glacier water source into tanker ships. This work will take place simultaneously with the building construction and also is expected to be complete in the fall of 2006. Finally, the Company expects to secure a location in the northeastern United States for development of its first U.S. bottling plant. The Company anticipates commencing operations at this facility in the spring of 2007.
ISBH MULLICA HILL, NJ, May 01, 2006 (MARKET WIRE via COMTEX) -- Isbre Holding Corp. (OTC: ISBH) has signed a definite agreement for sales and distribution of its bottled water products throughout Canada. The agreement gives exclusive rights for distribution in Canada to Isbre Canada, Inc. (a non-affiliated company) for a term of up to 15 years. Based upon minimum purchase requirements, the agreement provides for sales of approximately $110 million over the term.
About the companies:
Isbre Holding Corp. is a producer, distributor and marketer of bulk water, spring water, and other bottled water products. Currently, the Company bottles its water in Norway and sells it in the North America and Europe. Isbre Holding Corp. is in the process of establishing a bottling facility in a major port city in the Washington to New York corridor. The Company will ship its water in tanker ships directly from its springs in Norway to the US bottling facility and bottle for distribution throughout the Northeastern United States. The Company is also seeking other global areas of sales for its water products. More information about Isbre Holding Corp. can be found at the Company's web site: www.isbre.com.
Isbre Canada. Inc. is the exclusive importer and distributor of Isbre bottled water products in Canada. Isbre Canada has acquired the rights to "The World's best Drinking Water"(R) trademark for use in Canada and anticipates a June 1, 2006, product launch.
ISBH MULLICA HILL, NJ, Apr 27, 2006 (MARKET WIRE via COMTEX) -- Isbre Europa A/S, a wholly owned subsidiary of Isbre Holding Corp. (OTC: ISBH), has started production of "Isbre -- The Worlds Best Drinking Water(R)" at its new PET bottling facility in Osa, Norway. Initial deliveries to the US are scheduled for late May, with the shipment of Isbre product in 0.5 liter and 1.0 liter bottles. Target areas for the launch are the Northeast, Southeast and Midwest, with additional regions to follow. Interested distributors and retail establishments can contact the company at firstname.lastname@example.org.
Also, below is the text of a shareholders' letter distributed in late January 2006 by Bjorn Seljevold, the company's CEO.
Shareholders of Isbre Holding Corporation
In 2005 Isbre Holding Corp completed the purchase of Osa Mineral Water A/S (Now Isbre Europa A/S), a bottling facility in Osa Norway at the Isbre Spring. This facility holds production capabilities for 3 and 5 gallon jugs for home and office deliveries, as well as a minor production line for 5 Liter PET bottles. Recently Isbre Europa also completed construction of a new bottling facility for PET bottles (Single serve) in Osa (The Isbre Plant). Testing of the new PET line is now underway, and we anticipate deliveries to start in March this year. Product from the new Isbre Plant is scheduled to reach the US in March/April this year with initial focus on the North Eastern region of the United States, where we currently are in the process of signing up Distributors and Customers. You can find a complete analysis of “Isbre-The Worlds Best Drinking Water” ® on our website: www.isbre.com.
Our next step is to open a Bottling Plant in the North East corridor of the US where water will be transported in bulk tanker ships from the Isbre source in Norway directly to this bottling facility and bottled for local distribution. We are currently in negotiations with different agencies regarding available sites, and we anticipate that we will be able to sign a deal for this shortly. In the interim we will be developing sales and distribution in the region by importing our products produced by our subsidiary Isbre Europa AS at the Isbre Spring in Norway. We anticipate that the transportation cost when calculated on a per case basis will decrease from about $ 3.50/each to approximately $ 0.50/each when we open the US bottling facility and can utilize tanker ships for transportation rather than container shipping. This, together with decreased warehousing costs will allow us to compete in the US bottled water category with a large variation of bottle sizes and configurations yet with superior quality and competitive pricing. Pending the outcome of these site negotiations, we hope to have our first US facility operating in the early part of 2007.
Bottled water emerged as the second largest commercial beverage category by volume in the United States in 2003, and, despite its significant stature, it continued to grow at a rapid pace in 2004. The category is growing even more forcefully on a global scale, with global sales of $108 Billion as reported by Euromonitor International.
In 2004, total U.S. category volume surpassed 6.8 billion gallons, an 8.6% advance over 2003’s volume level. That translates into an average of 24.0 gallons per person, which means U.S. residents now drink more bottled water annually than any other beverage, other than carbonated soft drinks (CSD) Source Beverage Marketing Corp.
I thank you all for your continued support, and wish you and your families all the best for 2006.
Bjorn V Seljevold