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Re: wrongjoe post# 14

Tuesday, 12/12/2006 5:39:47 PM

Tuesday, December 12, 2006 5:39:47 PM

Post# of 32
Good to know someone's watching. Basically what has been happening is that production was essentially shut down during the last phase of construction at the Norwegian facility due to preventive measures taken to ensure that absolutely no contamination could possibly get into the product, as that would be the kiss of death, and it was felt that it was better to shut down totally rather than to take any risk. From what I understand, that facility is now done and is in production. This will enable the company to satisfy its requirements with respect to the Canadian, three Pennsylvanian, and Delaware distributors at this point. Negotiations are ongoing with respect to developing a Northeast U.S. facility, which will lower production costs considerably with respect to product sold into the U.S. A beverage industry marketing consulting firm has been commissioned to make a study of what the company's best coordinated strategic direction with regard to sales and distribution is, and that study will be ready in mid-January.

Many major elements of the business are in place now. We have raw materials of the finest quality which are virtually limitless for our purposes, we have a facility that can bottle the product and ready it for distribution, and we have an increasing number of distributors who are selling the product. There are a significant number of steps left, such as establishing the Northeast bottling faclity, rolling out the product through different channels and signing increasing numbers of distributors, entering into private bottling arrangements, establishing channels of distribution on other continents, etc., but I feel very satisfied with where the company has come to date and the management team that has been put into place to achieve its objectives.

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