HYFM's CEO, Bill Toler, recently purchased an additional 25,000 shares, and now owns over 1.6 million shares.
Toler, who has a history of turning around companies, such as Hostess Brands, has far better knowledge than the market as to the company's prospects, and has a substantial, and increasing, stake in Hydrofarm.
Although HYFM is not now cash flow positive, that is true of most companies in the cannabis space.
However, it is reasonable to assume, as has Toler, that cannabis sales will increase, and companies such as HYFM will again become cash flow positive, due to more marijuana being grown as a result of changing demographics and permissive legislation.