WARNING : FRESH PROMISE FOODS HAS APPARENTLY SPLIT OFF THE JUICE BUSINESS. WHAT WE HAVE AT BEST IS A SHELL COMPANY. RECENT ACTIVITY SUGGESTS POSSIBLE NEW VENUE. CAVEAT EMPTOR.Fresh Promise Foods, Inc. (FPFI) is a consumer products and marketing company operating in the high-margin multi-billion dollar health and wellness food and beverage sectors. The company sets itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
Through wholly-owned subsidiary Harvest Soul, Inc., FPFI produces the world's first USDA organic, Non-GMO Project verified chewable juice products. Utilizing some of the world's healthiest ingredients, the company creates a nutritionally-dense combination of fiber-rich vegetables and fruits mixed with tasty bits of chewable seeds, nuts and berries. By encouraging chewing during consumption, these revolutionary juices have been shown to jumpstart digestion and promote improved nutrient absorption.
Since launching its chewable juice products online in December 2014, the company has made considerable progress in expanding upon its market presence. As of its latest update, FPFI had secured placement in all 32 Whole Foods Market locations in its five-state southern region and entered into a distribution agreement with San Francisco-based Optimum Sales in order to expand its distribution footprint to include the West Coast and Pacific Northwest.
According to a report by the Organic Trade Association, sales of organic food and non-food products in the United States exceeded $39 billion in 2014, representing an increase of 11.3 percent over the previous year. As FPFI continues to expand its national distribution network, the company should be in a strong strategic position to leverage this market performance in order to promote sustainable growth.
FPFI is also committed to expanding its presence in the organic foods industry by investing in businesses that have identified a unique niche in the health and wellness sector. Through its ventures and emerging brands segment, the company looks to provide senior management support to pre-revenue or early-stage firms with an established leadership team and a passion for food, health and wellness.
Investment Highlights
- Operating In High-Margin, Multi-Billion Dollar Niche of Food & Beverage Industry
Catering to Growing Consumer Demand for Healthy, Organic & Non-GMO Products
Combining Innovative Technology, Product Development & Perceptive Marketing
Strong & Growing Distribution Reach Includes Grocery Giant Whole Foods Market®
Innovative Chewable Juices Line Positioned to Revolutionize Healthy Beverage Sector
Utilizing Proprietary Pressurization Process to Ensure High-Quality Beverage Products
Harvest Soul, Inc.
Premier brand bringing a new category to market
FPFI wholly owned subsidiary Harvest Soul creates organic food and beverages from some of the world's healthiest ingredients. The company's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized™, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization.
Harvest Soul Chewable Juices fill a missing gap in the juice category. While there are numerous nutritious juice brands to choose from, FPFI believes consumers may actually be over-relying on "drinking" their nutrition. Many nutrients and healthy fiber are being "juiced" away in the juicing process.
Harvest Soul's organic Chewable Juices, however, combine perfectly sized, easy-to-chew bits of nuts, seeds and berries with amazingly healthy juices made from nutritious leafy greens and anti-oxidant rich fruits and veggies to deliver satisfyingly delicious beverages filled with lots of fiber and protein. Chewing is essential to good digestion, which releases much-needed enzymes that actually help your body absorb more vitamins and nutrients. And you also feel a bit fuller faster, and more satisfied, making Harvest Soul Chewable Juices perfect for a snack or as an entire meal.
Since Harvest Soul juices are Fressurized™ through a proprietary high pressure processed (HPP) method and not heat pasteurized, its chewable juices delivers an extra punch of essential vitamins and nutrients.
Harvest Soul continuously seeks out healthy and delicious products for today's families. This mission drives the company to become a leader in creating high quality, always organic and never genetically modified foods and beverages. Together, FPFI and Harvest Soul have set quite high standards for themselves and their suppliers, sourcing only the best ingredients, using only the latest food technology, and forming the best-in-the-business partnerships.
Harvest Soul Chewable Juices
Green Fusion
 | This 12 ounce superfood blend of 21 veggies and fruits is mixed with perfectly sized bits of crunchy nuts, seeds and berries. It's packed with fiber and protein and delivers antioxidants, essential omega fatty acids and flavonoids from its rich blend of veggies, fruits and seeds. |
Tropical Fusion
 | A mouth-watering 12 ounce blend of 15 energizing veggies and fruits, Tropical Fusion is mixed with easy-to-chew bits of crunchy nuts, seeds and berries. Enjoy this refreshing fruit-centered blend first thing in the morning to help awaken your senses and sharpen your mind while getting the vitamins, fiber, protein and flavonoids your body needs. |
Berry Banana Fusion
 | A delicious 12 ounce blend of 15 fruits, vegetables, berries, nuts and seeds, like blueberries, bananas and carrots. Berry Banana Fusion is packed with natural fiber and satisfying protein for a truly healthy beginning, middle or end to your day. It's HPP Fressurized™ through a proprietary high pressure processing (HPP) method that protects its rich vitamins, nutrients and taste. Makes a great meal or in-between snack. Sweet organic goodness at its best! |
Veggie Beet Fusion
 | This invigorating 12 ounce blend of 15 nutrient-rich veggies & fruits adds just the perfect amount of red beets and a hint of ginger, along with bits of nuts, seeds and berries. Always high in fiber and protein, this yummy concoction may be the perfect way to bring a little zest into your life. After the juice is HPP Fressurized™ through a proprietary high pressure processing (HPP) method, your body will thank you for the rich vitamins, nutrients and vibrant taste. You just can't beat the beet! |
Proprietary Fressurized™ Procedure
Harvest Soul Organic Juices are Fresher through Pressure
All of Harvest Soul's handcrafted juice blends are put through a proprietary procedure to protect color, flavor and their natural level of vitamins, minerals and enzymes. It's called High Pressure Processing (HPP) – and it marks the company's HPP Fressurized™ difference.
After pressing, blending and mixing organic fruits, vegetables, grains, seeds and nuts into a delicious juice blend, Harvest Soul applies extreme pressure – strong enough to cut steel - to the finished package. It's an environmentally friendly process, conducted at refrigerated temperatures, and it's specifically designed to protect the high nutrient content of the blends, while destroying unhealthy bacteria and microorganisms. And unlike conventional heat pasteurization, HPP provides more natural protection, maintaining that "farm-picked" flavor, without destroying the vitamins, minerals and nutrients your body needs. No chemicals or preservatives are needed to extend shelf life, guarantee food safety and maintain freshness.
The Chewtrition™ Revolution
Chewing, rather than drinking, food has boasts numerous nutritious benefits
Harvest Soul Chewable Juices calls it, "Chewtrition." It's the art and science of blending 100% natural and organic vegetables and fruits with nutritious, chewable bits of seeds, nuts, and berries, to create a gazillion flavor combinations guaranteeing that no two chews are the same.
Chewing is such an important stage of digestion—which has been overlooked a bit as more and more of us rely on "drinking" our daily nutrition. That's why Harvest Soul blend its superfood veggie and fruit juices with so many satisfying, fiber- and protein-packed bits of chewables.
Advantages:
- Chewing breaks down our foods, unlocking beneficial nutrients
Powerful enzymes are released that promote better nutrient absorption
We get filled up a bit faster, which helps with our caloric intake
Chewing takes more time, and is just more satisfying!
Distribution
Expanding to key areas with high demand for organic, non-GMO product innovations
Soul Chewable Juices are currently available in all 32 Whole Foods Market locations in its five-state southern region. After successfully launching Harvest Soul Chewable Juices throughout this region, FPFI is now focusing on West Coast expansion as the next logical move.
While debuting the Harvest Soul brand at the Natural Products Expo West show in March 2015, where it was one of a few dozen brands to be nominated for a NEXTY Award as an innovator in the natural and organic space, FPFI received positive reception and interest from retailers, distributors and customers from the West Coast and Pacific Northwest.
Adding weight to the company's decision to focus on the West Coast, FPFI recognizes that the market for organic high pressure processed (HPP) juices is larger and faster growing in the West Coast area when compared with the south. To that end, FPFI has partnered with Optimum Sales, a Top-tier sales through distribution organization of all-natural and organic products with expertise in the natural and organic space.
Certifications & Approvals
USDA Certified Organic
USDA organic food adheres to strict standards set by the USDA on how food is grown, handled and processed. Organic farmers and producers don't use many conventional methods that may allow harsh chemicals and fertilizers. They use approved natural fertilizers and crop rotation to manage the soil, plants and weeds.
Many consumers are concerned with the state of conventional foods, due the excessive use of fertilizers and weed controls that, some studies have shown, can be harmful to human health. Organic products also don't allow the inclusion of artificial additives and preservatives. Also, to be considered "Organic," a product has to be made up of at least 95% organic ingredients, which controls the conventional ingredients that can be used.
The USDA Organic logo assures consumer they are choosing clean, healthy products for their families, free of many concerning ingredients and additives. For more detailed information, visit http://www.usda.gov/wps/portal/usda/usdahome?navid=organic-agriculture.
Non-GMO Project Verified
Harvest Soul is committed to providing foods and beverages that do not include genetically modified ingredients. That's why the company's products carry the Non-GMO Project seal. Genetically modified ingredients have been modified to withstand herbicide applications and/or to actually produce an insecticide. Their genetic material has been altered using genetic engineering practices to create and combine genes that do not occur naturally. This is a relatively new science with many untested procedures and long-term outcomes. Consumers are becoming more aware of GMOs and increasingly want to know if they are in the foods they are buying for their families. For more on this program, visit http://www.nongmoproject.org/about.
Organic/Non-GMO Market
Expanding to key areas with high demand for organic, non-GMO product innovations
Since launching its chewable juice products online in December 2014, FPFI has made considerable progress in expanding upon its market presence. As of its latest update, the company had secured placement in all 32 Whole Foods Market locations in its five-state southern region and entered into a distribution agreement with San Francisco-based Optimum Sales in order to expand its distribution footprint to include the West Coast and Pacific Northwest.
According to a report by the Organic Trade Association, sales of organic food and non-food products in the United States exceeded $39 billion in 2014, representing an increase of 11.3% over the previous year.
Natural foods, organic and non-GMO markets e experiencing exponential growth
Consumer awareness for genetically modified organisms (GMO) increased 54% from 2012-2013, with the greatest awareness rising among millennials. As awareness rises, so does consumer preference. Industry research shows that more than 40% of consumers avoid or reduce GMOs in their diet, primarily led by millennials and parents of children under the age of 8.
In response, the markets are seeing growth in non-GMO product launches in the United States and abroad. In the U.S. alone, such product launches have increased 145% to 1,350 from 2012-2013, contributing to growth of 315% since 2008.
*Sources: NMI (National Marketing Institute) 2014, The Hartman Group 2014
At Whole Foods, where Harvest Soul Chewable Juices are currently available, the grocery chain reports non-dairy beverages as being among its Top 5 organic/non-GMO categories with greater than 90% sales growth.
As FPFI continues to expand its national distribution network, the company should be in a strong strategic position to leverage this market performance in order to promote sustainable growth.
Leadership
Bringing Innovative Foods to Market
FPFI is also committed to expanding its growing presence in the organic foods industry by investing in businesses that have identified a unique niche in the health and wellness sector. Through its ventures and emerging brands segment, the company looks to provide senior management support to pre-revenue or early-stage firms with an established leadership team and a passion for food, health and wellness. As the company works to achieve these core goals, while raising awareness and distribution reach of its Harvest Soul brand, FPFI benefits from the guidance of a strong management team.
Kevin P. Quirk – President
Kevin P. Quirk, president, is an accomplished executive with more than two decades of consumer products operating experience spanning general management and senior marketing roles in Fortune 500 corporations and start-up ventures. Quirk founded White Hat Brands, LLC, a functional beverage manufacturer focused on children's health and wellness issues, which he later sold after raising multiple rounds of financing and stewarding the business to a successful exit. Prior to that Quirk held a variety of senior-level marketing positions for the Coca-Cola Company, initially hired into the Coca-Cola Accelerated Program, the company's coveted management training program, and later served as director of marketing for Minute Maid brands. In addition, Quirk spent nearly a decade at Anheuser-Busch, where he worked in brand management, field sales and marketing, wholesaler development, and strategic planning, most notably as market development manager of the Wisconsin territory and as founder of the company's business development group, providing internal management consulting to a network of over 800 distributors. Quirk holds a BS in marketing and a BA in communications from Saint Louis University, and has completed graduate-level coursework at Harvard Business School.
Scott C. Martin – Vice President of Investor Relations
Scott C. Martin, vice president of investor relations, brings almost 20 years of experience in finance, consulting and public company restructuring to FPFI. Previously, beginning in 1996, with J.P. Carey, Inc. and affiliated companies, Martin was involved in financing various public and private companies. Beginning in 2011, he was executive vice president with American Premium Water Corporation, which transitioned from financial services to selling spring water. In his current role, Martin is accountable for creating and presenting a consistently applied investment message to the investment community and managing opinions of the investment community regarding the company's performance. Martin has an undergraduate degree from Stetson University, where he graduated in 1992.
Lloyd Bratton – Vice President of Financial Operations
Lloyd Bratton, vice president of financial operations, joined FPFI in November, 2014. In his capacity as director of financial operations, Bratton manages the day-to-day activities of the organization's finance and manufacturing operations departments. Before joining FPFI, Bratton spent 13 years in finance and accounting gaining high exposure and managing teams of financial analysts and accountants for companies such as AT&T, Xerox and Cox Communications. As a member of AT&T, Bratton worked in the manufacturing area, using his knowledge of lean manufacturing to help increase efficiencies in production. Bratton's additional experience includes seven years in management for The Kroger Company where he instituted several inventory policies and procedures that mitigated $3 million in inventory losses. Bratton earned his MBA in executive leadership at Kennesaw State University and his BBA in corporate finance and investments at East Tennessee State University. Bratton also has Six Sigma green belt certification.
Rani V. Quirk – Vice President of Marketing
Rani V. Quirk, vice president of marketing, is a veteran consumer brand marketer, with over 25 years of experience working on major consumer brands such as Sara Lee Bakeries, Birds Eye Vegetables, Northern Bathroom Tissue, OshKosh B'Gosh and Sprout Organic Foods. With a strong sense of what drives consumers, she has launched and restaged well-known consumer brands with integrated marketing, media and PR support. Quirk holds an MBA in marketing from The University of Michigan, Ross School of Business.
QualityStocks is a moderator of this board. Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net