Positive factors for tequila stocks:
Growing demand: Global tequila consumption has been steadily increasing for years, driven by factors like its premium image, versatility in cocktails, and perceived health benefits.
Premiumization trend: Consumers are increasingly opting for higher-quality tequila, further boosting the market for brands with strong reputations and established distribution channels.
Acquisition potential: Larger spirits companies might be interested in acquiring smaller tequila brands with promising growth prospects, potentially providing significant returns to investors.
