Subsidiary to Develop New Hemp-based Products Targeting the Athletic and Fitness Market
SALT LAKE CITY, UT, April 24, 2018 (GLOBE NEWSWIRE) -- EnviroTechnologies International, Inc., a publicly traded company (OTC Pink, Symbol: ETII) that develops and markets green, natural and organic products for diverse industries, announced today that its subsidiary, CBD Health Co., (www.cbdhealthco.com), a company that markets and sells high quality and proprietary hemp-based, natural CBD health products, is preparing to launch a sister fitness and media company that will market fitness hemp-based products and health films.
Hemp products are now used in sports medicine to control pain, decrease inflammation and reduce stress; hemp-based products have also been found to aid in bone, nerve and tissue regeneration, which are particularly relevant and needed remedies in the amateur and professional sports arenas. As of January 2018, The World Anti-Doping Agency (WADA) has curtailed its probation for athletes using hemp-based products as health remedies and, as of 2018, amateur and professional athletes will not be disqualified from their individual sports for using hemp products.
“Phytolife Fitness will provide athletes with safe and natural pain relief, along with high quality proteins, MCT oils, and energy supplements. Our team of scientists, nutritionists, and trainers have created custom formulations to fit individual needs, such as building muscle to losing weight,” said Jo De Leon, CBD’s President. “Our health films will supplement our extraordinary products’ usage and help build awareness of hemp-based products.
“CBD’s mission is to educate and help its customers understand how to help the human body achieve its full potential by providing high-quality products and information backed by science. Phytolife Media will release weekly videos on CBD health, meal preparation, and normal incorporation of our products into their diets, daily regimen and lifestyle.”
Phytolife Fitness will work closely with and endorse athletes involved in high impact sports, such as the UFC, NFL, and boxing. To keep up with our day-to-day activity, visit www.CBDHEALTHCO.com and www.Phytolifefitness.com
“CBD continues to be a leader in hemp products usage and Phytolife Fitness’ entry into the global sports nutrition and supplements market is another step in our quest to dominate a market that BusinessInsider.com believes will reach over $11B in revenues in the next 5-6 years,” said Randall Waters, ETI’s Vice President of Sales & Marketing.