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Intelimax Media, Inc. (IXMD) is a digital entertainment company focusing on fantasy sports for the Web, social media and land-based vendors. The company is incorporated under the laws of British Columbia, Canada and was recently listed on the Canadian National Stock Exchange (CNSX) under the symbol ‘IMD,’ in addition to trading on the OTC.
IXMD is led by a team of experts in technology, gaming, marketing, and finance who have identified key opportunities in the rapidly emerging daily fantasy sports and social media sectors. The company’s proprietary platform, DraftTeam.com, generates multiple revenue streams, complemented by innovative product development and plans for international expansion.
As part of IXMD’s marketing strategy, the distribution of its products through various online and mobile channels is a key driver for gaining exposure and traffic. One component of the company’s strategy will be to integrate its gaming platform through the major social and land-based eGaming networks.
As the core structure of the IXMD software platform continues to evolve, the deployment of new products and features will be less restricted by costs and time. This will allow the company to efficiently release future brands into target markets that prove to be financially beneficial.
Investment Highlights
Sports Platform
IXMD has developed its own unique proprietary fantasy sports gaming platform that is built on a highly robust, reliable and scalable technology platform allowing for a rapid and interactive user experience.
Since IXMD owns its software platform and source code, the company is not relying on third-party software providers to make changes as the products evolve. In addition IXMD is not subject to any royalties or licensing issues that may arise in the future.
Fantasy Sports Network
IXMD fantasy sports games are head to head or multi-player games in which users act as fantasy owners and build sports teams that compete against other fantasy teams based on the statistics generated by individual players or teams of a professional sport.
The company’s fantasy sports software system allows users to play in a daily game as opposed to being committed to the game for an entire season. The current model requires participants to pay an entrance fee and enter their team. The winner or winners collectively receive 90% of the prize pool immediately following the completion of each game or tournament. This creates a small initial investment for the player and a consistent revenue stream from management fees for IXMD.
IXMD is currently undertaking significant upgrades to its proprietary daily fantasy sports and social gaming platform. These upgrades will allow the company to easily introduce a wider variety of fantasy sports leagues, new game options, contests and tournaments. IXMD offers hundreds of daily fantasy sports contests in a variety of sports and charges a management fee on each contest or game played on DraftTeam.com.
With these upgrades, IXMD will have additional revenue opportunities by offering white label services to new vendors looking to enter the daily fantasy sports sector with their own brand, giving them immediate liquidity by having access to the existing IXMD fantasy sports gaming network.
These upgrades are scheduled to go live on DraftTeam.com in mid-August 2013. The company intends to immediately offer the four major sports: NFL, MLB, NHL & NBA as, well as PGA. IXMD plans to kick off its fall marketing campaign to coincide with the upcoming NFL season, followed by NHL, NBA, and the remainder of the PGA season.
Over the next few months, IXMD will introduce other popular sport leagues and new fantasy sports games to DraftTeam.com, to be determined by customer feedback and demand.
DraftTeam.com
In September 2012, IXMD launched DraftTeam.com, a unique daily fantasy sports platform that allows players the opportunity to engage in daily and weekly fantasy sports contests rather than play over a complete season. Members can compete in many of their favorite sports including football, baseball, hockey, and basketball with more to come.
The platform offers dozens of daily contest options from two to 200 players, and entry fees from zero to $500 dollars. Members can form their own private leagues with friends or challenge other users for bragging rights. Prize payouts range from a few dollars to tens of thousands in this very lucrative and exciting game.
This unique approach has revolutionized the industry. Players can now play as often as they want and for entry fees to fit any budget. It also enables DraftTeam.com to collect entrance and management fees on a daily basis rather than just once a season.
Another exclusive feature of IXMD’s proprietary platform is its network approach to fantasy sports. The company can cater to other businesses looking to join this exploding vertical by offering a white label software solution which will co-mingle traffic from many Web sites. The advantage is the instant liquidity for brands just getting started, which immediately overcomes the daunting critical mass challenge facing upstarts.
Finally, the DraftTeam.com daily fantasy sports platform is well-positioned for this rapidly growing sector by using leading edge technologies for pc, tablet, and mobile. The wide spread use of smartphones and tablets aligns perfectly with IXMD’s second-screen gaming features. Users can play games on any device with an Internet connection and receive real-time updates on the status of their teams even when they are watching the games live on TV.
DraftTeam.com offers a new and exciting way of playing fantasy sports. The dynamic nature of the daily contests maintain players’ interests by providing instant gratification, the ability to play more often, and for a range of entry fees & prizes that fit anyone’s desires. The games are targeting millions of greenfield sports enthusiasts and 36+ million season-long fantasy sports participants who have yet to learn of this new option by offering a leading edge platform for desktop, tablet and mobile users.
Fantasy Sports
A “Fantasy Sport” is a game where participants act as owners to build a team that competes against other fantasy owners based on the statistics generated by the real individual players or teams of a professional sport. Probably the most common variant converts statistical performance into points that are compiled and totaled according to a roster selected by a manager that makes up a fantasy team. These point systems are typically simple enough to be manually calculated by a "league commissioner." More complex variants use computer modeling of actual games based on statistical input generated by professional sports.
The ever-growing popularity of major leagues like NFL, NBA, and MLB has spawned a legion of devoted fantasy fans. With more than 36 million participants spending on average $500 annually and lifetime participation often projected upward of 20 years, fantasy sports enthusiasts are some of the most loyal consumers. This highly engaging pastime caters to social gamers looking to demonstrate their sporting intellect while playing for cash and prizes.
The industry is estimated to be worth more than $5 billion annually. Even media giants like Yahoo and CBS Sports offer season-long contests for prizes and the formation of the Fantasy Sports Trade Association (FSTA) in 1999 is a testament to the legitimacy and growing nature of the vertical.
According to research from Ipsos (2011), more than 69% of fantasy sports participants said they are not likely to stop playing in the next 6-10 years; 53% claimed they would continue to play for a minimum of 20 years.
Despite its popularity, traditional fantasy sports has its drawbacks. Typically, participants make their selections only once per year and are then required to monitor their teams over a complete season lasting up to 8 months. The downsides of this model occur when fantasy sports teams quickly fall behind in the standings or players get injured. This inevitably leads to disinterest by the majority of contestants who find themselves out of contention and end up having to wait until the next season begins to restart the process.
IXMD has a Game-Changing Solution
IXMD is one of the few companies that have developed a unique fantasy sports game where users enter on a daily and weekly basis rather than over a complete season. Members can compete in their favorite sports: football, baseball, hockey, basketball, and more on the company’s web property DraftTeam.com. The daily setup offers hundreds of possible contest options and completely revolutionizes the way the game is played. Now members can benefit from the quick turnaround and numerous prize offerings knowing that if today’s chosen team(s) don’t win, tomorrow brings a bevy of new opportunities.
Daily fantasy sports is growing despite the vast majority of seasonal fantasy sports players being unaware of its existence. In North America alone, this represents a market of more than 30 million potential crossover customers coupled with millions of greenfield sports enthusiasts who will fall in love with this exciting game.
Recent Ipsos studies have concluded that:
IXMD is poised to prosper in this under-serviced vertical with its customer-facing Web site and its leading edge, multi-device, proprietary gaming software that can act as a platform for other operators looking to enter this burgeoning space.
Market Opportunity
It's estimated by the Fantasy Sports Trade Association (“FSTA”) that more than 40 million people age 12 and above play some form of a Fantasy Sport each year in North America. Participation has grown more than 30% annually the past four years with 19% of all males in the U.S. playing fantasy sports. Fantasy Sports is estimated to have a $4 billion–$5 billion annual economic impact across the sports industry.
The fantasy sports enthusiast is a loyal customer to the industry. While many of the individuals are constantly expanding their repertoire of products and services used to play in their fantasy contests, they are loyal to their craft. Over 69% of fantasy sports players said that it was not likely that they will stop playing fantasy sports in the next 6-10 years. The majority of players, 53% claimed they would continue to play for a minimum of 20 years.
Recession Proof – As it was proved during the recent recession, fantasy sports enthusiasts have not let economic conditions effect the dollars invested in pay-to-play contests as reported in the 2011 Fantasy Sports Consumers Report.
The hobby has also moved beyond the U.S. with fantasy leagues for soccer, cricket, and other sports. For example, according to a 2008 study by Ipsos, the number of British fantasy sports players aged 16–64 is estimated to range between 5.5 and 7.5 million. Of those, 80% of these players participate in fantasy soccer.
IXMD will endeavor to produce informative and entertaining online brands that will attract a loyal audience and in turn facilitate lucrative advertising revenues and product sales through management and monthly membership fees.
IXMD is well-positioned to leverage convergence of Internet sports wagering, social gaming, entertainment, and advertising trends across multiple revenue streams, capitalizing on the burgeoning $5 billion fantasy sports market that achieved 2012 global social gaming revenue of $6 billion, and online gambling revenue $36 billion the same year.
Revenue Model & Financial Projections
To capture its market share of the $5 billion fantasy sports sector, IXMD has established a comprehensive revenue model that supports its financial projections.
Marketing Strategies:
Marketing for targeted traffic and advertisers are based on a combination of the following methods:
Sources of Revenue:
Pro Forma Financial Projections:
Management Team
IXMD has assembled an experienced management team with diversified and extensive business experience in the entertainment, social media, internet marketing, and finance sectors. IXMD personnel have a proven track record in finance, growth, and development of successful companies in the Internet and Entertainment sectors.
Michael Young – Founder, President, CFO, Director
Throughout his career, Michael Young has served on several company boards and has extensive experience working with both private and publicly traded companies as an independent consultant, providing services and direction for corporate development in the areas of finance, marketing, public relations and implementation of business strategies.
From September 2008 to October 2010 Young served as CEO and director of Carbon Friendly Solutions Inc. (“CFS”), a TSX.V-listed company that develops projects to generate and sell verified emission offsets that reduce or offset fossil fuel use. From 2006 to August 2008 Young served as vice president and director of CFS. During his time with CFS the company raised close to $5 million CAD for working capital and project activities.
From June 2005 to June 2006, Young was director and corporate secretary for Stream Communications Network & Media Inc. and was responsible for corporate development and public relations for Stream from October 2000 to June 2006. During his time with Stream the company grew from start up to 65,000 subscribers generating over $5 million USD in revenues and raised more than $15 million USD by way of private debt and equity to accomplish growth objectives.
Young has more than 18 years of experience working as a financial advisor, while providing investment strategies and solutions to individual and corporate clients. He is a graduate of the Certified Financial Planning Education Program from the Financial Advisors Association of Canada and the British Columbia Institute of Technology where he studied Business Administration.
John Buttedahl – CEO, Director
John Buttedahl brings more than 20 years of sales and business management experience working as a consultant and director for a variety of high volume industries. He has extensive knowledge of internet marketing and developing strategies to acquire customers and increase revenues. His career highlights include:
Buttedahl attended The University of British Columbia and Carleton University where he received his Bachelor of Arts degree.
Kyle Johnstone – Corporate Development
Prior to joining Intelimax, Kyle Johnstone was the director of business development at CloudCopy Inc., which specializes in developing viral marketing software. With his wealth of knowledge in viral marketing and social media platforms, Johnstone’s goal is to use this experience to maximize DraftTeam’s presence on other platforms and create excitement around our own interactive fantasy sports community. Through proven internet marketing strategies and new innovative industry trends his goal is to establish DraftTeam as “The Fantasy Sports Destination.”
Johnstone also brings his experience from Neteller PLC (now Optimal Payments PLC) where he played an important role in many areas including merchant services, security, and customer service. His knowledge of payment processing and the consumer experience within the gaming industry will prove to be vital.
Paul Larkin – Director
Paul Larkin has more than 40 years of experience in corporate finance and capital markets. He is currently president of New Dawn Holdings Ltd., an independent consulting firm providing administration and financial advisory services to a number of private and public companies. Larkin is also the CEO and president of Tyner Resources Ltd., president and director of Gstaad Capital Corp., and a director and audit committee member of LNG Energy Ltd., U.S. Geothermal Inc., Westbridge Energy Corporati0n, Kenai Resources Ltd, Kazax Minerals Inc. and Condor Resources Inc., all public resource companies.
From 1972 to 1984, Larkin held various corporate finance positions in the Canadian Banking system. Also, Larkin has served as an audit, compensation and executive committee member for a number of other public companies.
Richard Skujins – Director
Richard Skujins is founder and director of Intelimax. Skujins has more than 16 years of experience as an independent business owner and serves on the board of directors of several private companies in the construction, IT and restaurant sectors.
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