Marketedge: I'm new to the stock, but not new to UGG. I don't agree with you that UGG is a fad ... I live in NYC and they are selling like crazy in stores like L&T and Bloomingdales. They sell to females from age 3 yrs up. You'll see them on everyone on the streets, and the cold weather has just set in. They are a quality brand are are gaining more customers. This is just by my observatioon...and therefore is MHO.