Cherokee Inc. is a global marketer and manager of a portfolio of lifestyle brands it owns or represents, licensing the Cherokee, Sideout and Carole Little brands and related trademarks and other brands in multiple consumer product categories and sectors. The Company is a licensors of brand names and trademarks for apparel, footwear and accessories in the United States. It owns several trademarks, including Cherokee, Sideout, Sideout Sport, Carole Little, CLII, Saint Tropez-West, Chorus Line, All That Jazz, Molly Malloy and others. As of January 29, 2011, the Company had 30 continuing license agreements covering both domestic and international markets. In addition to licensing its own brands, the Company also assists other brand-owners, companies, wholesalers and retailers in identifying licensees or licensors for their brands or stores.