Blue Apron Holdings Inc (APRN)

[crudeoil24]

UPDATE: Blue Apron is increasing capacity and hiring workers to meet coronavirus-related demand, stock soars more than 500%
10:16 am ET March 22, 2020 (MarketWatch)
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By Tonya Garcia, MarketWatch

Blue Apron says there have been no significant supply chain disruptions

Blue Apron Inc. says demand for its meal kits has soared, and it is taking steps to rise and meet the demand over the next couple of weeks.

Blue Apron's (APRN) stock has also soared, rising as much as an eye-popping 529%. Shares closed Thursday at $14.34.

Linda Findley Kozlowski, Blue Apron's chief executive, told MarketWatch in a statement that demand for Blue Apron meal kits has experienced a sharp increase over the past week.

"We are increasing our capacity for future orders and expect to fulfill this increased demand by the next available weekly cycle, starting on March 30," she said.

See:General Mills says its food supply chain is operating 'effectively' and guidance assumes that will continue (http://www.marketwatch.com/story/general-mills-says-its-food-supply-chain-is-operating-effectively-and-guidance-assumes-that-will-continue-2020-03-19)

Kozlowski said nothing in the statement sent to MarketWatch is "a prediction about current or future performance of the company as the situation remains very fluid and various matters could affect our ability to serve our customers."

However, the sudden coronavirus-related demand for the company's meal kits is an about-face from what it had been experiencing for some time. Shares retreated 29% on Friday, with Blue Apron stock is down 34% over the past year.

The S&P 500 index is down nearly 15% for the past 12 months.

Blue Apron reported a fourth-quarter revenue miss (http://www.marketwatch.com/story/blue-apron-eyes-strategic-alternatives-cost-cuts-after-missing-earnings-estimates-2020-02-18) last month and said it was exploring strategic alternatives.

The company is now looking to hire on a temporary and permanent basis in its Linden, N.J., and Richmond, Calif., fulfillment centers, and Kozlowski said the company is unaware of any supply chain disruptions.

Grocers and food companies have seen a spike in demand and traffic over the past week or so as people settle in at home and eat more homemade meals, part of an effort at social distancing to curb the spread of coronavirus.

Read:Walmart stock wins second upgrade of the week as customers flock to grocers amid coronavirus (http://www.marketwatch.com/story/walmart-stock-wins-second-upgrade-of-the-week-as-shoppers-flock-to-grocers-amid-coronavirus-2020-03-18)

According to a GlobalData coronavirus consumer impact study, 13.7% of consumers are eating out less. And consumers say they're stocking up on food items and other necessities at places like Walmart Inc. (WMT) , Kroger Co. (KR) and discount stores like Dollar General Inc. (DG) and Dollar Tree Inc. (DLTR)

Nielsen data shows that much of the food that shoppers are "pantry loading" are shelf-stable items like rice (sales up 57.5% for the one-week period ending March 7) and black beans (sales up 41% for that same period). Fruit and vegetable sales have declined, though Edible Arrangements, the fruit bouquet company that makes orders available for delivery, says its fresh produce box (https://www.ediblearrangements.com/fruit-gifts/fresh-produce-basket-6448?t=1584451151393&ArrangementGroupID=5) has been a hot seller.

As the coronavirus isolation wears on, Jim Hull, senior industry strategy director at digital-fulfillment platform Blue Yonder, thinks shoppers will become even more comfortable with online grocery, which has been slow to grow.

Hull also thinks people might start looking for more variety in their diets.

"[T]he longer this lasts, the less people will settle for frozen pizzas and reheated pasta -- bolstering the case for Blue Apron and similar," he said.

"[I]f the first orders come in with great quality vegetables and still-cool protein, they stand the chance of capturing a long-term customer instead of a short-term dabbler."

-Tonya Garcia; 415-439-6400; [e-mail]

(END) Dow Jones Newswires

March 22, 2020 10:16 ET (14:16 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.

[TheFinalCD]

could be imo... I think its expensive based on where it was and how bad they were doing financially but things have changed


how much , we dont know

[cjstocksup]

APRN should break $25.00 next week IMO.

[vintagesake]

I have a relative in the guards and he says they are being prepared for a country shutdown 7 -30 days...if that happens would owning aprn be a good stock to own? tia

[Volcano]

NEW YORK CITY: New York's Governor Andrew Cuomo will issue an order Sunday night telling all New Yorkers to stay at home. He said he is putting the state on "pause." What does that mean?


Most New Yorkers must stay at home, leaving only for:

Grocery shopping.
Getting medication.
Solitary exercise, such as running or hiking. This does not include group sports such as basketball.

[zomoney]

Blue Apron Increases Capacity, Says Situation Remains Fluid During Pandemic

https://www.benzinga.com/news/20/03/15617563/blue-apron-increases-capacity-says-situation-remains-fluid-during-pandemic?utm_campaign=Watchlist&utm_source=Benzinga&utm_medium=Email

[Volcano]

I think NYC is the next city to shut down

[broshwag]

I was shorting a couple days ago...made a killing. I feel like I should have done it today, but all logic points that this should go up. Some good news about Blue Apron on many websites too.

[cjstocksup]

Next week IMO APRN hits $25.00. NYC shut down now.

[Volcano]

Shorts are having field day

[broshwag]

This ran between up over $2 between 1:20pm and around 3:40pm yesterday

[cjstocksup]

Shorts are playing like they did last time before a massive run above No one here in CA can get food unless we order more states should follow.

[TheFinalCD]

you mean low?



wake up!!!!!!!!!!!!!!



lol

[broshwag]

how high does it go today? thoughts?

[TheFinalCD]

APRN 10.69 HALTED}}}}}

[broshwag]

Should be interesting to see what happens today:

https://seekingalpha.com/news/3553592-blue-apron-ceo-details-sharp-increase-in-demand

[TeddyCaswell]

To get some grub!!!

[cjstocksup]

APRN loading zone CA is the 5th largest economy in the world just shut down.

[Eagleize]

Freshly on CNBC f@&cked up

[balamidas]

Chart was showing a major resistance there that could not be ignored after multiple green days and overbought indicators.
Shorts had it on a gold plate yesterday

[davidsson10]

+$$$ APRN

Booked.

[ClayTrader]

* * $APRN Video Chart 03-19-2020 * *

Link to Video - click here to watch the technical chart video

[Nebuchadnezzar]

I think today's price action in overall market shows people selling into rallies

[TheFinalCD]

people need to realize and take profits heres why===> https://investorshub.advfn.com/boards/read_msg.aspx?message_id=154435105


APRN next AYTU?


should be as Blue Apron needs the cash!!!!!


AYTU just got almost $50M in about (1) week

thats incredible money, APRN, should have done a $100M offering @ $10 when the price was $28, that would give the company $100,000,000.oo US-DOLLARS (*while they had the chance*)


but also incredible dilution

[Nebuchadnezzar]

Huge gains in this environment are being cashed in immediately

[TheFinalCD]

good call balamidas


watch for resistance around 25 range !


just hit 10.87 early


SHORTS made a ton~!

[TheFinalCD]

wow they took this down with no bad news or offering


those sellers have amazing power

APRN

[patriotdb]

Maybe they ran out of food to deliver. Or all their drivers quit.

[broshwag]

I had a funny feeling. Glad I took today off

[Volcano]

Wow
Acting like scam

[broshwag]

Hope you guys sold in the high 20s. This was bound fall back to earth. Hoping it goes lower to buy again around 10-12.

[broshwag]

I made a ton on APRN yesterday. I feel like this is bound to come back to earth. I cant get myself to buy right this second.

[tigertiger88]

Thank you GLTA
Next Please

[Nebuchadnezzar]

nah, if u made money, you made money, remember, APRN reverse split last year I think so people need to keep that in mind, an offering here would probably prompt a lot of selling

[balamidas]

watch for resistance around 25 range !

[tigertiger88]

Wow, we goin to Sizler!!!

[TheFinalCD]

yep I agree, this is in runaway train mode


the only thing that could really derail it now is a much-needed offering


I have no position and missed out on substantial profits thinking they would have one out this morning


I was wrong and paid for it


but if I was right


I would have dodged a bullet

id rather be the one with less profits, than the one with more loses


and thats how I trade


to each his own

[Nebuchadnezzar]

$23 pre market

[Nebuchadnezzar]

Safety trade!!!! APRN mmmmm $$$$

[Nebuchadnezzar]

KR WMT TGT SFM GO HRL CAG KHC AMZN

[CyrusDaVirus]

What other stocks?

[Nebuchadnezzar]

Yes. Could have a little more FOMO Momo pop today as market heading lower

I'm in all things grocery. I see it first hand

Numbers are going to retire people

[Aevora]

someone still has 2s? hahah

[jackson73]

Wowza

[TheFinalCD]

short skirts and blue aprons



APRN


cant sustain this price


this is a Unicorn run


profits need to be booked


before the offering or the bigger shorts come in


imo


CONGRAT$$$$ as I sold yesterday

[BoilerRoom]

$APRN Beast mode!!

[TheFinalCD]

APRN $22z


they are really pushing this up this morning

no offering yet

[crudeoil24]

WTRH ( home delivery ) is moving up big 2.50 > the next APRN about to run.

[TheFinalCD]

agree, this is their opportunity

[Nebuchadnezzar]

Nice. Anything grocery related should be accumulated