Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
NEWSLETTER: BIGtoken, a pioneer in ethically-sourced data and insights, and BritePool, Inc., a leading privacy-focused provider of verified identities for advertisers, have entered into an agreement to merge the two companies. In this all-stock transaction, BIGtoken (FPVD) will issue shares to purchase the outstanding stock of privately held BritePool.
BIGtoken also announced that it is applying to change its corporate name to BIGtoken, Inc; and has started the process to change the trading symbol for the company. BIGtoken (FPVD) shareholders will own approximately 55% of the BIGtoken’s common stock and BritePool shareholders will own approximately 45% of BIGtoken’s common stock post-merger on an outstanding share basis. The merger is anticipated to close in approximately thirty (30) days, subject to customary closing conditions. BIGtoken (FPVD) will file a Current Report on Form 8-K with the Securities and Exchange Commission disclosing the material terms of the merger within four (4) business days.
Sure hope you are right my friend!
Run start here..INDEED!
Removed Sticky
Perhaps this link sheds light on the "blocked stock" reference?
https://www.erpgreat.com/materials/differences-between-restricted-vs-blocked-stock.htm
FPVD The start of a multi-day run imo.
No disrespect Arondon. I appreciate all the input here. I meant as far as SRAX and FPVD making moves that leave us here trying make sense along the way. Seems those here always guessing what their actions mean. Why 1 trillion share structure? WHat is float?
Nothing personal. I feel foolish for not selling at .10, .09, .08 or anything over a penny now. Anyone else here??
The 4.99% and 9.99% figures are to ensure certain regulatory requirements (e.g., public disclosures) are not triggered by SRAX holdings. See RedDiamond's agreements which had 4.99% blocker which, for example, enables them to sell shares without public filings.
Respectfully disagree.
Have always enjoyed that this board knows absolutely nothing about what is going on with this company
Have always enjoyed that this board knows absolutely nothing about what is going on with this company. SRAX and board has kept everyone completely clueless with their confusing filings and share structure moves.
So, we still have name change any day now..FINRA? Perhaps that tells us if keeping BTKN? as name?
Filing within 4 days will explain a few things. I guess that is the next solid news and it will let a few cats out of the bag.
ALSO, I would say the tricky obscure term "blockers" is referring to restricted or reserved shares.
"SRAX shall exchange their approximately 150 billion shares into preferred shares with blockers at 4.99% and or 9.99%. This move will allow SRAX to recognize the value of the asset on its balance sheet while no longer requiring the consolidation of BIGtoken’s operating results."
So, BUY, HODL or FLEE?
I actually view that quote as confirming my concern that they're moving the goalposts considerably w/r/t crypto/blockchain. Everything since Stella took over has felt that way.
BigT's prior position under Lou was "Moving from cyrpto adjacent to crypto centric", "Issuing own cryptocurrencies" and moving blockchain platform built to Casper Labs.
That's all gone quiet.
Stella's quote today now says BigT will merely "explore" digital wallets and digital asset rewards. That signals to me remaining much more crypto adjacent.
Perhaps the token play is just being pushed out until there's more commercial traction, who knows. Will be interesting to see if the combined entities' name will remain BigToken.
While I don’t disagree, the stable/crypto coin vision was around long before Lou. Heck, they even mentioned it in the PR today (if I’m reading behind the lines correctly). Sure, we might not be as crypto crazy as Lou, but look where Lou got us…
“George Stella, BIGtoken’s co-founder and president, will continue to lead the company with Moore. “We have created a flywheel for zero-party data, where BIGtoken users connect accounts and regularly engage with brand-related actions and surveys for rewards,” said Stella. “This merger will increase our reach for advertisers and accelerate our product roadmap, which includes exploring consumer interest in digital wallets with offers from advertisers and digital asset rewards,” he added.”
We knew merger was the most likely near-term event, but not the target.
While the leadership of Britepool is top tier, it signals a move away from crypto/blockchain as primary (i.e., when Lou was on board) and towards a heavy ad tech play (i.e., ad guys running the show).
It's a post-cookies ad tech play, and sure that's fine and all, but just not sure this stock makes sense anymore given the cap structure. Has felt that the crypto/blockchain focus was driving FPVD price and prior runs, and as that's most likely now a secondary (or tertiary) piece now, it's worth a rethink on position.
Need to understand whether they're still considering issuing their own token and leveraging Brock Pierce and collective team's network to drive traction. Without that, would take a flyer at a $10-15M enterprise valuation (i.e., most insiders valuation cap per filings), not the current 100x valuation of that at current levels/cap structure.
I edited the page intro and sticky notes a bit.
Hook, can you please remove your sticky? We need to rid ourselves of anything Lou Kerner....!
If anyone else has any suggestions please let me know!
Beat me to it Hook.
"Prior to the closing of the transaction which is awaiting regulatory approval, SRAX shall exchange their approximately 150 billion shares into preferred shares with blockers at 4.99% and or 9.99%"
So what exactly does this mean? Sounds to me like OS dropping by 150 billion shares, however will also increase due to new shares being issued for merger? So where does the OS end up at?
Not sure what the blockers at 4.99 and or 9.99% means.. Thoughts?
SRAX PR
https://finance.yahoo.com/news/bigtoken-britepool-merge-resulting-favorable-144500770.html
Bigtoken and BritePool Merge Resulting In Favorable Outcome for SRAX Shareholders SRAX, Inc. (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its SaaS platform, has announced the merger between Force Protection Video Equipment Corp (FPVD), also known as Bigtoken, and Britepool. As a result of the transaction, SRAX's resulting ownership position will cause the deconsolidation of its subsidiary, BIGtoken, from the date of the close. Prior to the closing of the transaction which is awaiting regulatory approval, SRAX shall exchange their approximately 150 billion shares into preferred shares with blockers at 4.99% and or 9.99%. This move will allow SRAX to recognize the value of the asset on its balance sheet while no longer requiring the consolidation of BIGtoken's operating results. This will allow SRAX investors to recognize the true operating performance of the Sequire platform. "We are excited for the Bigtoken and Britepool teams to come together for this merger. The new combined management team is incredible," said Christopher Miglino, Founder and CEO of SRAX. "The movement of our position to a preferred share, which is currently worth a significant amount of money, will be very beneficial for our shareholders. The market will now be able to understand the true value that SRAX is generating on its own. We are currently exploring the best way to maximize the value of this asset for our shareholders," added Miglino. The merger is anticipated to close in approximately thirty (30) days, subject to customary closing conditions. BIGtoken (FPVD) will file a Current Report on Form 8-K with the Securities and Exchange Commission disclosing the material terms of the merger within four (4) business days. About SRAX SRAX (NASDAQ: SRAX) is a financial technology company that unlocks data and insights for publicly traded companies. Through its premier investor intelligence and communications platform, Sequire, companies can track their investors' behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX, visit srax.com and mysequire.com. Cautionary Statement Regarding Forward-Looking Information: This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in SRAX's periodic reports filed with the Securities and Exchange Commission (SEC), including its Annual Report on Form 10-K for the year ended December 31, 2019, its Quarterly Reports on Form 10-Q as well as and in other reports filed with the SEC. We do not assume any obligation to update any forward-looking statements.
This is how the game is played.
I would think we see steady run of news for a while now. SRAX is steady PR driven.
Right!
At least no one can call this a Pump and Dump board...LOL
I have two other runners going this AM as well, busy morning.
Profit taking expected, but really this is so fresh will take a minute to get around and sink in. What a STELLA-r TEAM they've put together. Resume in the Advertising, Digital Media and Marketing realms off the charts.
I would think we see steady run of news for a while now. SRAX is steady PR driven.
No reason we shouldn’t make breakout board today. Hell, there were zero posts this week! Lol
Yes indeed, it's a fine morning if your into green.
Volume is off the chart just in the first hour of trading at nearly 50mm shares. It would appear we have some profit taking going on...
Force Protection Video Equipment Corp. a.k.a. BIGtoken and BritePool to Merge
The combined company will provide the next evolution of privacy-focused solutions, with benefits for consumers and advertisers.
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)-- Force Protection Video Equipment Corp. (FPVD), also known as BIGtoken, a pioneer in ethically-sourced data and insights, and BritePool, Inc., a leading privacy-focused provider of verified identities for advertisers, have entered into an agreement to merge the two companies. In this all-stock transaction, BIGtoken (FPVD) will issue shares to purchase the outstanding stock of privately held BritePool.
With this merger, David J. Moore, BritePool’s CEO and co-founder will become CEO of the combined company. Before BritePool’s creation, Moore served as president of WPP Digital, the world’s largest advertising holding company and as chairman of Xaxis, WPP’s digital arm. Earlier, he co-founded 24/7 Real Media which he led, as chairman and CEO, until its sale to WPP, for $649 million.
“BIGtoken and BritePool are joining forces to provide marketers with privacy-focused identity solutions that benefit both consumers and advertisers. We believe the future belongs to companies that recognize that creating value for advertisers also means creating value for consumers,” said Moore. “I am excited to build a company that is uniquely oriented towards the evolving marketing environment, and honored that the BIGtoken Board has placed such confidence in me,” he added.
George Stella, BIGtoken’s co-founder and president, will continue to lead the company with Moore. “We have created a flywheel for zero-party data, where BIGtoken users connect accounts and regularly engage with brand-related actions and surveys for rewards,” said Stella. “This merger will increase our reach for advertisers and accelerate our product roadmap, which includes exploring consumer interest in digital wallets with offers from advertisers and digital asset rewards,” he added.
Bob Perkins, BritePool’s chief operating officer, will also serve as COO of the combined company. Perkins is the former senior vice president of marketing at Pizza Hut and president of Chiat/Day New York, widely acclaimed for its award-winning advertising for Apple and Nissan.
BritePool has a long list of industry veterans as investors and advisors. MediaMath, an industry leader and pioneering innovator in the digital media space, was an early investor in BritePool. Joe Zawadzki, CEO of MediaMath, said, “The importance of digital advertising in driving commerce and supporting an open internet has never been greater. The need for solutions built around the consumer that enable the market, obvious. This combination has the potential to bring complementary teams and approaches together to create a new standard.”
"The many accomplishments of the combined management team are particularly noteworthy,'' said David Bell, former CEO of The Interpublic Group and advisor to BritePool. "It's rare to see a company of any size or age led by such a breadth of individuals with proven experience in marketing innovation and successfully building enterprises," he added.
Both Moore and Perkins will join the company’s board of directors after the completion of the merger. BIGtoken also announced that it is applying to change its corporate name to BIGtoken, Inc; and has started the process to change the trading symbol for the company. BIGtoken (FPVD) shareholders will own approximately 55% of the BIGtoken’s common stock and BritePool shareholders will own approximately 45% of BIGtoken’s common stock post-merger on an outstanding share basis. The merger is anticipated to close in approximately thirty (30) days, subject to customary closing conditions. BIGtoken (FPVD) will file a Current Report on Form 8-K with the Securities and Exchange Commission disclosing the material terms of the merger within four (4) business days.
About BIGtoken
BIGtoken is the leading ethically-sourced identity, data, and insights creation platform. Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant, zero-party data for marketing and media activation. For more information on BIGtoken, visit bigtoken.com.
About BritePool
BritePool is an identity verification company for advertisers and publishers. The company provides advertisers with brand safety, privacy, and analytics for data connections when third-party cookies and MAIDs no longer can be used. BritePool’s exact, frequency-controlled identity verification services enable accurate targeting, advertising delivery and attribution. For more information, visit BritePool.com.
Cautionary Statement Regarding Forward-Looking Information
This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in FPVD’s periodic reports filed with the Securities and Exchange Commission (SEC). We do not assume any obligation to update any forward-looking statements.
https://cts.businesswire.com/ct/CT?id=bwnews&sty=20210929005229r1&sid=acqr8&distro=nx&lang=en
View source version on businesswire.com: https://www.businesswire.com/news/home/20210929005229/en/
Bruce Judson
ir@bigtoken.com
845-745-0957
Source: BIGtoken
© Copyright Business Wire 2021
https://www.otcmarkets.com/stock/FPVD/news/story?e&id=2007997
Good morning BIGtoken
Agreed!
I love seeing how this team is coming together here. Like I've been saying, you don't see this kind of talent in the OTC market.
It has been fun hiding behind the AS and the OS count. It has given those who took the time to dig into the SRAX model a better understanding and more time to LOAD up shares....now watch the new players start to show up.
I think this news is just the tip of the iceberg… I think there’s a lot hidden below the sea.
Oct 12 LD Micro event - good time for more announcements?
Ticker and name change. - When the beast is released!!
NICE!
Watch us run BIG today.
David Moore on board! Lets get a run in us before the ticker change!
Been waiting long enough. If this starts moving this morning and the chase is on, people will see how tight the float is here and it certainly will move faster than a company with 226B shares outstanding. LOL.
I can't believe that people think that the market cap here right now is above 1B dollars. LOL
226B shares x .0047 = $1,062,200,000
Seriously?
If the stock runs to a penny due to this merger at 226B shares O/S that would put the market cap at 2.6NB dollars! That is preposterous. Ludacris!
There certainly is not 226B shares floating around here....
So I guess we'll see what the market thinks of the merger.......
BIGtoken to own 55% of shares, BritePool to own 45% of shares post merger. Anyone have an idea in how this plays out? Does it mean issuance of more shares? Does this incorporate how SRAX plans to monetize their shares to get below the 50% threshold?
Sure issuing new shares will get them below 50%, but Chris Miglino specifically stated “monetizing” shares to get below 50%.
Who wants to connect the puzzle pieces?
Link to BrightPool inc https://www.britepool.com/
that is merging with FPVD.
From AlwaysRed's post, we know who our new CEO will be or is right now. Merger with BrightPool is "anticipated to close in approximately thirty (30) days, subject to customary closing conditions". Name change & ticker change soon to come too.
Now we're getting excited again!
Force Protection Video Equipment Corp. a.k.a. BIGtoken and BritePool to Merge
8:15 am ET September 29, 2021 (BusinessWire) Print
Force Protection Video Equipment Corp. (FPVD), also known as BIGtoken, a pioneer in ethically-sourced data and insights, and BritePool, Inc., a leading privacy-focused provider of verified identities for advertisers, have entered into an agreement to merge the two companies. In this all-stock transaction, BIGtoken (FPVD) will issue shares to purchase the outstanding stock of privately held BritePool.
With this merger, David J. Moore, BritePool's CEO and co-founder will become CEO of the combined company. Before BritePool's creation, Moore served as president of WPP Digital, the world's largest advertising holding company and as chairman of Xaxis, WPP's digital arm. Earlier, he co-founded 24/7 Real Media which he led, as chairman and CEO, until its sale to WPP, for $649 million.
"BIGtoken and BritePool are joining forces to provide marketers with privacy-focused identity solutions that benefit both consumers and advertisers. We believe the future belongs to companies that recognize that creating value for advertisers also means creating value for consumers," said Moore. "I am excited to build a company that is uniquely oriented towards the evolving marketing environment, and honored that the BIGtoken Board has placed such confidence in me," he added.
George Stella, BIGtoken's co-founder and president, will continue to lead the company with Moore. "We have created a flywheel for zero-party data, where BIGtoken users connect accounts and regularly engage with brand-related actions and surveys for rewards," said Stella. "This merger will increase our reach for advertisers and accelerate our product roadmap, which includes exploring consumer interest in digital wallets with offers from advertisers and digital asset rewards," he added.
Bob Perkins, BritePool's chief operating officer, will also serve as COO of the combined company. Perkins is the former senior vice president of marketing at Pizza Hut and president of Chiat/Day New York, widely acclaimed for its award-winning advertising for Apple and Nissan.
BritePool has a long list of industry veterans as investors and advisors. MediaMath, an industry leader and pioneering innovator in the digital media space, was an early investor in BritePool. Joe Zawadzki, CEO of MediaMath, said, "The importance of digital advertising in driving commerce and supporting an open internet has never been greater. The need for solutions built around the consumer that enable the market, obvious. This combination has the potential to bring complementary teams and approaches together to create a new standard."
"The many accomplishments of the combined management team are particularly noteworthy,'' said David Bell, former CEO of The Interpublic Group and advisor to BritePool. "It's rare to see a company of any size or age led by such a breadth of individuals with proven experience in marketing innovation and successfully building enterprises," he added.
Both Moore and Perkins will join the company's board of directors after the completion of the merger. BIGtoken also announced that it is applying to change its corporate name to BIGtoken, Inc; and has started the process to change the trading symbol for the company. BIGtoken (FPVD) shareholders will own approximately 55% of the BIGtoken's common stock and BritePool shareholders will own approximately 45% of BIGtoken's common stock post-merger on an outstanding share basis. The merger is anticipated to close in approximately thirty (30) days, subject to customary closing conditions. BIGtoken (FPVD) will file a Current Report on Form 8-K with the Securities and Exchange Commission disclosing the material terms of the merger within four (4) business days.
About BIGtoken
BIGtoken is the leading ethically-sourced identity, data, and insights creation platform. Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant, zero-party data for marketing and media activation. For more information on BIGtoken, visit bigtoken.com.
About BritePool
BritePool is an identity verification company for advertisers and publishers. The company provides advertisers with brand safety, privacy, and analytics for data connections when third-party cookies and MAIDs no longer can be used. BritePool's exact, frequency-controlled identity verification services enable accurate targeting, advertising delivery and attribution. For more information, visit BritePool.com.
Cautionary Statement Regarding Forward-Looking Information
This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in FPVD's periodic reports filed with the Securities and Exchange Commission (SEC). We do not assume any obligation to update any forward-looking statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210929005229/en/
SOURCE: BIGtoken">
BIGtoken on the 12th at 1 pm ET, SRAX next day on the 13th at 5 pm.
Do we get some news from BIGtoken on the 12th and some insight on how SRAX will monetize a portion of their BIGtoken shares the next day? That would be a home run.
You can watch their presentation virtually here: https://t.co/8LHyCQHOWD
— SRAX (@SRAXmedia) September 24, 2021
They might be presenting in person, but it will also be broadcasted virtually. That’s how I read it at least
Bigtocken presenting at ld micro main event virtually per srax tweet. 10/12-14
Interesting to see the former founder of BIGtoken and COO of SRAX, Kristoffer Nelson, posting his thoughts on the stocktwits FPVD board.
Here for anyone who may not have seen it:
https://stocktwits.com/toffernelson/message/381989947
Please disregard all, I finally put in some work. Please keep the posts coming, I love reading what everyone thinks on this company.
Why did this stock get crushed today ?
Looks like someone didn't want to wait another 100 days.
We all know there will be perks here as events take place leading up to whatever the surprise is..
I bought in more today.
Promotions
Earn Extra Points with Our Point Boost Promotion!
September 20, 2021
We’re kicking off the fall season by offering a special point boost promotion for BIGtoken members! In celebration of the upcoming digital wallet feature which will allow members to redeem points for digital assets and brand offers, as well as cash, if you wait to redeem your points for cash until January 3rd, your points will appreciate in value by 5%. That’s right, it’s as easy as continuing to earn points while you wait for your points to be worth 5% more!
Here’s what you need to know:
- The promotion starts on Monday, September 20, and ends January 3rd once you receive your point bonus.
- All BIGtoken members who are active in the app and don’t redeem their points for cash will automatically receive a 5% boost in their total points on January 3rd.
- While you wait to redeem your points for cash, you can continue completing as many actions as you like in the app to earn points.
- If you redeem your points for cash at any point during the promotion, you will not be eligible for the 5% point boost on January 3rd.
What do we think the real float is on this company? I tried to keep up with the filings, but alas I have not found the time to truly keep up. Any insights would be appreciated!
Hey Chad,
Waiting for Finra approval, alot of questions to be answered, hopefully by November they can get news out.
Be patient…alot of good news coming.
Hopefully. Patience better be a virtue
Looks like someone wanted out today. IMO going to regret that in a few weeks..
Zuti? Thoughts? Think we get news in Q3 or Q4
Question on app today
“would you be interested in 5% bonus if you didn’t redeem your points until 11/15”
If they are going to reward w/ crypto its definitely happening before 11/15 imo
I’ve always said its clear they are trying to greatly limit points the last 2.5 months
I think its the BigToken crypto angle
A conversation for "off the board" suppose. Of course I also believe there is something in disguise going on here as I am long committed. I asked because thinking of doing the same thing!! HA!
As a bachelor owner of a BILLION dollar company overnight, are you kidding me?? THAT'S POWERFUL.
Well, in most cases if an unestablished otc did what BIGtoken did, the stock would crash to near zero. While BIGtoken crashed, and boy did it crash, it never completely sunk. Many of us here believe there is a big reason why. I think I’m next few weeks we find out why!
NITE sitting at .0564
I still have a hard time understanding how a company can legally portray themselves as a billion plus company simply by restructuring shares.
What does that say about every other public company?
Followers
|
244
|
Posters
|
|
Posts (Today)
|
0
|
Posts (Total)
|
19526
|
Created
|
10/16/15
|
Type
|
Free
|
Moderators |
BIGtoken, built by SRAX (Nasdaq: SRAX), is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG provides consumers choice, transparency and compensation for their data. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences.
BritePool is an identity verification company for advertisers and publishers. The company provides advertisers with brand safety, privacy, and analytics for data connections when third-party cookies and MAIDs no longer can be used. BritePool’s exact, frequency-controlled identity verification services enable accurate targeting, advertising delivery and attribution. For more information, visit BritePool.com.
September 29, 2021 - BIGtoken and BritePool to Merge: https://www.businesswire.com/news/home/20210929005229/en/Force-Protection-Video-Equipment-Corp.-a.k.a.-BIGtoken-and-BritePool-to-Merge
September 29, 2021 - BIGtoken and BritePool Merge Resulting in Favorable Outcome for SRAX shareholders: https://www.businesswire.com/news/home/20210929005669/en/Bigtoken-and-BritePool-Merge-Resulting-In-Favorable-Outcome-for-SRAX-Shareholders
May 4, 2021 BIGtoken and 20+ Companies Announce the DPPA!: https://www.businesswire.com/news/home/20210504005263/en
Leadership
With this merger, David J. Moore, BritePool’s CEO and co-founder will become CEO of the combined company. Before BritePool’s creation, Moore served as president of WPP Digital, the world’s largest advertising holding company and as chairman of Xaxis, WPP’s digital arm. Earlier, he co-founded 24/7 Real Media which he led, as chairman and CEO, until its sale to WPP, for $649 million.
"BIGtoken and BritePool are joining forces to provide marketers with privacy-focused identity solutions that benefit both consumers and advertisers. We believe the future belongs to companies that recognize that creating value for advertisers also means creating value for consumers," said Moore. "I am excited to build a company that is uniquely oriented towards the evolving marketing environment, and honored that the BIGtoken Board has placed such confidence in me," he added.
George Stella, BIGtoken’s co-founder and president, will continue to lead the company with Moore. "We have created a flywheel for zero-party data, where BIGtoken users connect accounts and regularly engage with brand-related actions and surveys for rewards," said Stella. "This merger will increase our reach for advertisers and accelerate our product roadmap, which includes exploring consumer interest in digital wallets with offers from advertisers and digital asset rewards," he added.
Bob Perkins, BritePool’s chief operating officer, will also serve as COO of the combined company. Perkins is the former senior vice president of marketing at Pizza Hut and president of Chiat/Day New York, widely acclaimed for its award-winning advertising for Apple and Nissan.
George brings more than 20 years of experience driving digital shopper strategies and leveraging real-time consumer intent data. He has been key in crafting BIGtoken’s early commercial product strategy and initial go to market plan. Prior to joining SRAX and BIGtoken, his shopper marketing experience over the previous seven years includes senior sales positions at YieldBot, OwnerIQ, and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella’s advertising and media career began at Comedy Central.
Vladi follows an intrinsic desire to express himself through the manipulation of forms and thoughts, ideas and emotions. He studied media design and worked at several cool media companies before working at SRAX. Teaching Interactive Design at the Art Center of Pasadena allows him to enter one of the pinnacles of American design.
With over 15 years of experience in software development and creating digital products, Moe has built a state of the art operation and production team. His ability to adapt to trends, anticipating operational opportunities and challenges, and effective leadership keeps this machine going.
With over a decade of experience leading technology and product groups, Ivan is guiding our 40+ person tech and product team on the quest to create the best data platform for consumers. Ivan has previously worked in gaming, ecommerce, fintech, and big data, giving him a keen eye for detail and a bias for action.
How BIG Works
Volume | |
Day Range: | |
Bid Price | |
Ask Price | |
Last Trade Time: |