About Better Choice Company, Inc.
At the foundation of Better Choice is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, Better Choice entered into definitive agreements to acquire TruPet an online seller of pet foods, flea and tick products pet nutritional products and related pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space. For more information, please visit https://www.betterchoicecompany.com.
About TruPet, LLC.
TruPet, LLC and TruDog, a division of TruPet, were founded in 2013 by Lori Taylor. The family-owned animal health company based in Ohio currently employs 52 animal-loving employees. The company began after founder Lori Taylor lost her Great Dane, Truman, to cancer at an early age. Determined to find out why her vibrant dog developed cancer, she set out to learn the truth about pet products. Through her research, she discovered that most commercial products simply do not provide the level of nutrition and quality that dedicated pet parents demand, so she developed her own brand of freeze dried, biologically appropriate raw products for dogs. TruDog is the first division of TruPet LLC, which is currently launching lines of food, supplements, and pet care products for dogs, cats, and horses. The company is named in honor of Truman, the Great Dane who sparked the search for better pet products.
About Bona Vida Inc.
Bona Vida is a developer of a portfolio of brand and product verticals within the animal and adult health and wellness space and plans to become the preeminent player in the hemp-derived CBD industry. Importantly, Bona Vida will only be sourcing CBD from industrial hemp. Bona Vida is developing and operating in the hemp-derived CBD space and will focus on the following markets: Pets (dogs and cats), veterinary, livestock and human health and wellness. For more information, please visit: www.bonavida.com. Bona Vida can be reached at: firstname.lastname@example.org
On March 1, 2019 the Company announced definitive agreements to acquire TruPet LLC and Bona Vida, Inc, and on March 5, 2019 the Company announced the appointment of Damian Dalla-Longa and Lori Taylor as Co-CEOs of the Company.
The Hemp Farming Act of 2018, introduced by Senate Majority Leader Mitch McConnell in March 2018, proposed the removal of hemp from being classified as a Schedule I controlled substance, making it a normal agricultural commodity on the national level. On December 10, 2018, the U.S. House and Senate Agriculture Committees released the text of the bipartisan, bicameral Farm Bill conference report that would progress the bill closer to passage. The Farm Bill would federally legalize CBD extraction from hemp and permit big box retailers to sell CBD products. According to New Frontier, it is estimated that CBD sales will reach $1.2 billion by 2020 as compared to national sales of $367 million thus far in 2018.
Sport Endurance Appoints Michael Young to Board of Directors
JERSEY CITY, N.J., Dec. 13, 2018 (GLOBE NEWSWIRE) -- Sport Endurance, Inc. (OTCQB: SENZ) (the “Company”) is pleased to announce the appointment of Michael Young as Chairman of the Board of Directors. Mr. Young’s appointment adds extensive industry, executive management and financial experience in the Canadian and U.S. capital markets to the Sport Endurance team. Mr. Young has agreed to join following the filing of the Company’s Form 10-K for the year ended August 31, 2018.
Michael is the founding partner of Cottingham Capital, a Nashville-based investment fund. Prior to joining Sport Endurance’s Board, Michael was the Managing Director and Co-Head of Trading for GMP Securities in Toronto, a leading independent investment dealer that provides investment banking, institutional sales, research, and trading to a global client base.
Michael is an active advisor and resigned on December 1, 2018 as a board member of ICC Labs, a fully licensed producer and distributor of medicinal cannabinoid extracts, recreational cannabis and industrial hemp products. ICC Labs was recently acquired by Aurora Cannabis, Inc. for an aggregate purchase price of approximately C$290 million.
“On behalf of the Sport Endurance team, I am very pleased to welcome Michael as Chairman of the Board. Michael and I shared great conversations on collaborating in an effort to leverage his industry and capital markets experience with the core online marketing expertise of Sport Endurance. Together, we will aggressively explore several interesting growth opportunities in the CBD and medical cannabis industry, both of which Michael is an expert in and has successfully built and sold several businesses recently,” said David Lelong, Chief Executive Officer of Sport Endurance, Inc.
Michael Young, commented, “I am very excited to apply my previous experiences in the hemp and hemp derived CBD industry as well as my business and capital markets knowledge to Sport Endurance. Hemp and hemp based CBD is a very profitable and rapidly emerging industry. Leveraging the core online marketing expertise of Sport Endurance will position the Company to take full advantage of the market opportunity and provide a platform for M&A in the space.”