Better Choice Company Inc (BTTR)

[PennyStockTrader2]

Ive never been able to figure out why the share price had cratered so far down to 11 cents I believe, a real killer, I feel like 20 cents is a decent price to get in, but, there could surely be downside from here, I am thinking around say 15 - 18 cents if it were to happen, the leverage the lower you go is fantastic. You need to consider that the company simply is not making money, and it really hasnt improved in fact has been a bit choppy and eventually it has to be profitable or it will go out of business. What is it going to take for that to happen. Also consider it has lost some management more than once now which is concerning. So, just going off of a price to sales ratio to determine whether its a good buy is, in my opinion not enough, big picture of prospects to profitability needs to be considered with caution. But at 20 cents, in the least, its good for a short or mid-term trade, but if it popped over 30 cents or more I would sell. So with the tendency for this stock to pop from time to time based on news releases, I would say getting in at 20 cents is as good of an entry as any.