10Q filed on 11/12/2013:
3. Going Concern
"...We will require a cash injection of $1,000,000 over the next twelve months to purchase inventory and support accounts receivable as well as rapidly grow the business. We are currently offering a private placement of a minimum of 1,000,000 shares and a maximum of 4,000,000 shares of our common stock at a purchase price of $0.25 per share."
Basically, the company needs to issue enough stocks to pull up to $1M from the market to support its inventory/AR terms.
Looking at its financials, it had $12,897 in cash or $63,397 in total assets while it had $75,936 in total liabilities.
And yet, it had 99,000,000 shares outstanding x $1.14 = $112,000,000 in market cap.
PLUS, there are 22,950 Series A Convertible Preferred Stock (held by CFO and American Heritage LLC who sold an intellectual property at the value of $25,000). Each share can be converted to 10,000 common shares. Which means, additional 229,500,000 shares can be issued.
With dilution, 328,500,000 shares can be issued x $1.14 = $374.4 Million.
Personally, it looks very expensive even at $0.25 per share.